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Nathan Hill has spent about seven years at NextAfter, and he says nonprofit innovation does not have to mean something new to the entire marketplace. The Vice President of the NextAfter Institute explains why the work can begin with something simply new to your organization.
Innovation is a mindset, not a single tactic or technology purchase. Nathan argues that nonprofit teams can test, optimize, and learn with the resources already around them before they ask for more staff or a bigger tool stack.
In this episode:
Why 23% new-donor retention and 40-something-percent overall retention call for testing beyond the usual advice
How a small change to donation-page language can lead to a 15% increase in giving
What a $20 mystery donor audit can reveal when a team makes a donation to its own organization
Why iOS 14.5 and changes to Facebook advertising made waiting even a couple of months risky
How two organizations can use the same technology stack and create radically different donor pathways
You will leave with a concrete first move: make a donation to yourself, find one step to improve, and keep testing. The tool empowers a strategy, Nathan says, but it cannot create the pathway for you.
Episode highlights: (0:00) Innovation can start with what is new to you (0:59) What innovation actually means (3:18) Why nonprofit teams get stuck (7:15) The reason innovation cannot wait (9:11) What innovation looks like in practice (14:03) Building a culture that tests and learns (18:51) Challenge the status quo (23:54) Make a donation to yourself
Guest: Nathan Hill, Vice President of the NextAfter Institute, NextAfter NextAfter resources: https://nextafter.com/
Full transcript and show notes: https://www.anedot.com/blog/nonprofit-innovation More episodes and the monthly newsletter: https://www.nonprofitpulse.com/
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Nonprofit Pulse is a podcast by Anedot that explores trends, insights, and resources that help nonprofits accomplish their mission. Hosted by Josh Breland.
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