Nir And Far: Business, Behaviour and the Brain

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Getting Your Product Into the Habit Zone - Nir&Far Jan 22, 2018

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As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute.

Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers, their strategy of driving user engagement by creating daily habits is clear. These companies are following a plan implemented by web titans like Am

The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far Jan 15, 2018

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Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 million messages each week,” and that the company is, “adding $1 million to its annual billing projections every six weeks.”

Smelling an opportunity, investors just plowed $120 million into the company, giving it a $1.12 billion valuation.

“Our subscription revenue is growing about 8

How to Clear Your Computer of Focus-Draining Distraction - Nir&Far Jan 08, 2018

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By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure.

But Van Els is not a secret agent. He’s a mess.

In fact, Van Els’ LinkedIn profile says he is in the “custom made earplugs” business. Apparently, there is no correlation between the mayhem on one’s laptop and the adventure in one’s life. Anyone can find themselves drowning in desktop clutter and research suggests this digital detritus costs us time, degrades performance, and kills concentration.

You can read the Nir and Far blog post on: How to Clear Your Computer of Focus-Draining Distraction

This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far Dec 26, 2017

Show notes

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.

However, there is one goal that’s nagged at me for years that despite my best efforts, I’ve never been able to achieve — going to the gym consistently. I hate lifting

Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far Dec 18, 2017

Show notes

“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”

I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.

I barely knew the first thing about anything. It was my first month of my first job out of college, and I had no idea how I—a 23-year-old with zero existing insights on the industry—was going to tell a senior partner anything that wasn’t going to get me fired.

You can read the Nir and Far blog post on:Three Steps to Get Up to Speed on Any Subject Quickly

Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far Dec 11, 2017

Show notes

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends.

We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person.

Recalling that episode now, we sound embarrassingly naïve. We didn’t realize

Think Different is Bad Advice - Nir&Far Dec 04, 2017

Show notes

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger.

Being different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a poster child of the benefits of this ethos. Conventional wisdom suggests that products like the iPhone and Macintosh succeeded because they were different from the rest. Steve Jobs was a visionary because he thought different from everyone else.

There’s only one problem with this advice. It’s wrong.

You can read the Nir and Far blog post on: Think Different is Bad Advice

Die Dashboards, Die - Nir&Far Nov 27, 2017

Show notes

In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation.

There are three benefits conversational user interfaces have over traditional software and we believe these lessons can inform and inspire the redesign of countless online services. To illustrate the potential of conversational interfaces, we’ve reimagined what Google Analytics, one of the most widely-used (and widely-despised) pieces of enterprise software could look like as a conversation.

You can read the Nir and Far blog post on: Die Dashboards, Die! Why Conversations Will Reinvent Software

How to Stay Informed Without Losing Your Mind - Nir&Far Nov 20, 2017

Show notes

Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was part of my civic duty—and that not staying up-to-date 24-7 would leave me politically ignorant and impotent.

I’ve since changed my mind. In fact, I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why:

You can read the Nir and Far blog post on: How to Stay Informed Without Losing Your Mind https://www.nirandfar.com/2016/12/how-to-stay-informed-without-losing-your-mind.html

Hyperbolic Discounting: Why You Make Terrible Life Choices - Nir&Far Nov 13, 2017

Show notes

Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco.

Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — all signs are pointing to you getting it done. Yet you put it off, turn on Netflix, and fantasize about how you’re going to crush it tomorrow.

You can read the Nir and Far blog post on: Hyberbolic Discounting: Why You Make Terrible Life Choices https://www.nirandfar.com/2017/08/hyperbolic-discounting-why-you-make-terrible-life-choices.html

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