Nicky at Night

Latest Episodes:

The Sinister Marketing Secrets of Brand Trips Sep 27, 2024

Show notes

Welcome back to Nicky at Night!! This week we are taking a deep dive into the VERY shady world of influencer brand trips-- discussing the marketing behind them to determine if they really are "good" strategies Follow the Pod on YOUTUBE Follow me on IG: Timestamps: 0:00 - Intro 3:46 - Origin of the Brand Trip 11:56 - How much $ do they actually cost? 16:40 - The Controversy & Ethics 27:30 - The Trophy Effect 30:13 - Are Brand Trips ACTUALLY Good Marketing?? #brandtrip #creatoreconomy #socialmediamarketing

The Greatest Rebrand in History: Addison Rae Sep 18, 2024

Show notes

Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube:

https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA

Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?

The Paradox of being "Relatable" and Rich Sep 10, 2024

Show notes

WELCOME BACK TO THE SHOW! Huge shoutouts to CharliChats whose video inspired this one!!! Please go check out her video Check out her video here: https://www.youtube.com/watch?v=Orl0iJ9IhmU&t=177s Follow the Podcast on Youtube:

Follow me on IG: https://www.instagram.com/nicky.reardon/ #emmachamberlain #creatoreconomy #popcultureanalysis

It Ends With... a Marketing DISASTER Sep 03, 2024

Show notes

HI BEAUTIFUL!!! Welcome back :) This week we take a deep dive into the movie "It Ends With Us" and how a string of Marketing and PR nightmares from Blake Lively was not only EXTREMELY tone deaf... but completely distracted from the conversations that should be had around this film Follow the Pod on SPOTIFY: https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1 Follow the Pod on APPLE: https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077 Follow me on IG: https://www.instagram.com/nicky.reardon/ #itendswithus #blakelively #itendswithusmovie #justinbaldoni

Short N' Sweet is UNHINGED (Lyric Analysis) Aug 26, 2024

Show notes

Follow the YouTube Channel:

https://www.youtube.com/watch?v=zbsZE_q-2xY

Follow me on Instagram: https://www.instagram.com/nicky.reardon/

0:00 - Intro 4:32 - Taste 8:18 - Good Graces 9:39 - Sharpest Tool 12:03 - Coincidence 16:09 - Bed Chem 19:07 - Dumb & Poetic 21:31 - Slim Pickins 23:35 - Juno 27:08 - Lie To Girls 28:46 - Don't Smile 30:53 - Closing Arguments #sabrinacarpetner #shortnsweet #musicreview #albumreaction

The Untold Lore of Sabrina Carpenter Aug 16, 2024

Show notes

Welcome back to Nicky at Night! (trying out "Nicky at Night" as a name of the show... still dont know how I feel about it HAHA) This week we dive into the lore of Sabrina Carpenter, and her 10+ year long journey to getting to where she is today. From legal issues with her management, to a 10 year long contract, to the Olivia drama, Emails I Can't Send-- and now Short n Sweet

PLEASE PLEASE PLEASE give the podcast a 5 star rating and I will love you endlessle

Brat is a Masterclass in Music Marketing Jul 30, 2024

Show notes

Welcome to Part 2 of our series on Brat and Charli XCX! In part 1 of this series, we discussed the lore of Charli and the Brat album. The problems she face in the music industry, and how this 16 year long journey amounted to where she is today. But Charli's career did NOT always look like this. Brat is her 6th studio album. So what changed? And what made brat so successful? My theory was the story behind this album, and how masterfully it was told. The music marketing of this album is unlike anything I have ever seen. You can't go 10 minutes online anywhere without seeing "brat summer" at least once. We are now even seeing how this has permeated the mainstream, and even begin to have influence over politics. In today's episode we discuss the genius music marketing of brat-- and why this rollout is one of the best I have ever seen.

The Untold Lore of Charli XCX & Brat Jul 21, 2024

Show notes

Charli XCX has become one of the biggest forces in the music industry. In a year of album releases from artists the likes of Taylor Swift, Beyonce, Ariana Grande-- it seems like all anyone can talk about it "Brat Summer" But her career did NOT start out this way. Charli has been working at this for 16 years, and only now is she finally starting to hit a new career peak. In this week's episode we take a look at the lore of Charli XCX. How she got to where the is today, her struggles in the music industry, and the creation of the Brat album. This is part one of a two part series inspired by ViDEOGiRL on YouTube . In part 2 (coming next week) we will do a deep dive on the marketing of Brat, and why this was one of the most impressive album rollouts in recent memory. And thank you all SOO much for your patience. I took a 2 week break as I went home to go visit my family, but I am ECSTATIC to be back. You all were beyond kind about the Chappell Roan video and I can't wait to continue uploading weekly

The Untold Lore of Chappell Roan Jul 01, 2024

Show notes

Hiii! WELCOME to my first ever video on my solo channel! It seriously means so much to me to see any of y'all follow me here from IG & TT. When thinking of my first video there was only one name that popped to mind-- Chappel Roan. In just 4 month, this girl went from barely cracking 1m monthly listeners, to the fastest growing popstar in the world. Performing coachella, outselling festival headliners, and even getting her album to Billboard's Global Top 10. Her story is such a beautiful example of a slow rise to success. Sometimes, the universe has some sort of greater plan out there for you. It is preparing you for your moment even when you don't know what that moment is yet. This is exactly what happened with Chappell in 2020 and now you see how everything is coming together the way it was always meant to ❤️ Go Sub to the YT Channel:

https://www.youtube.com/@nicky.reardon

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