In this exclusive interview, Michigan Football Head Coach Sherrone Moore shares his incredible journey from graduate assistant to leading one of the most storied programs in college football. He opens up about the moment he got the head coaching job, the lessons he learned from Jim Harbaugh, and the challenges of stepping into this high-profile role.
Coach Moore breaks down his approach to recruiting, what it takes to build a winning culture, and how he evaluates coaching staff. He also shares his thoughts on NIL, the transfer portal, and the future of Michigan Football.
Plus, he reflects on beating Ohio State, the mindset it takes to win a National Championship, and what drives him as a leader.
If you're a Michigan fan, a coach, or just love football, this episode is packed with insights you won’t want to miss.
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CHAPTERS
0:00 - Intro
2:37 - Coach Moore’s first team meeting
3:52 - Pivotal moment in Coach Moore’s career
5:32 - Coach Moore as a GA
7:31 - Becoming Michigan’s head coach
11:18 - Biggest surprise first day on the job
12:03 - Growing up in Derby, Kansas
12:45 - Balancing building Michigan
14:30 - Advice to Coach Moore on day 1
15:24 - Lessons from Coach Harbaugh
16:15 - Being a coordinator under Coach Harbaugh
17:23 - Getting hired as TE Coach at Michigan
21:02 - What goes into being a great recruiter
23:38 - Building a coaching staff
24:36 - Relationships with players
27:06 - Biggest lesson from Year 1 as a Head Coach
28:38 - First win as a Head Coach in 2023
29:58 - Handling expectations as Michigan’s Head Coach
31:05 - NIL at Michigan
32:10 - Landing Bryce Underwood
33:03 - Changes needed in College Football
33:55 - Hiring Chip Lindsey as Offensive Coordinator
34:40 - Overcoming adversity
36:08 - Identifying a great offensive lineman
38:22 - Building a culture in the new age of college football
39:52 - Building from the portal vs building from HS recruits
40:33 - Michigan’s 2025 QB situation
41:33 - Michigan football under Sherrone Moore
42:17 - What Michigan needs to win year in and year out
42:59 - Building out recruiting department
43:58 - What Coach Moore wants his players to say about him
44:58 - Coach Moore’s Why
46:01 - Most proud moment as a coach
47:20 - Expanded playoff thoughts
On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.
Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.
Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.