Newsletter Operator

How To Sell Newsletter Sponsorships Nov 01, 2024

Apply for GrowLetter to sell your ads here >>
Episode Description:
Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.

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Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Launching the Grow Letter Ad Network

09:04 Challenges in Newsletter Monetization

16:42 Optimizing Ad Placements and Strategies

29:01 Building a Sustainable Advertising Business

33:17 Newsletters as a Strategic Medium

3 Newsletter Ideas You Can Start This Weekend Oct 04, 2024

Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.

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Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to Newsletter Ideas

02:56 Global Talent and Remote Job Opportunities

05:47 Building a Marketing Newsletter for Overseas Marketers

09:04 Platform-Based Newsletters and Monetization Strategies

11:56 Creating Unofficial Sports Team Newsletters

14:48 Local Real Estate Investing Newsletters

He Built a $700k Newsletter In 14 Months Sep 21, 2024

Try Sponsy for free: https://getsponsy.com/Matt
Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Starting with a Newsletter

10:02 Monetizing with Long-Term Sponsorships

21:11 The Opportunity of Deal Sheet

27:22 Strategies for Audience Growth

38:32 Doubling Down on LinkedIn

43:02 Creating Unique and Educational Content

45:00 Final Thoughts and Advice

Links Mentioned

lastmoneyin.co

Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More Sep 16, 2024

Join Write, Grow, Sell: WriteGrowSell.com
Summary
In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.
Chapters
00:00 Introduction and Podcast Updates
03:00 Webinar Success and Marketing Strategies
05:54 Course Business Insights and Comparisons
08:49 SEO and Content Marketing Strategies
12:12 Giveaways and Subscriber Acquisition Techniques
15:05 Local Newsletter Growth Strategies
18:00 Mailbag Questions and Newsletter Publishing Schedules
20:52 Ad Angles for Local Newsletters
23:45 AI Tools for Content Creation
27:10 Closing Thoughts and Future Plans

Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More Sep 03, 2024

Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Upcoming Meetup

02:00 Email Deliverability and Cold Email Strategies

08:19 Deliverability Concerns and Best Practices

18:04 New Ad Placements and Lead Generation Opportunities

22:48 Acquisitions in the Media Industry

34:14 Financial Publishing and Recent Resignation

Links Mentioned

matt@newsletteroperator.com

Influencers Starting Newsletters, How To Use Your Newsletter For SEO, and More Aug 09, 2024

Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.

Chapters

00:00 Introduction and Discussion

06:21 Discussion about Books and Content Consumption

19:19 SEO-Minded Strategies for Newsletter Success

27:27 Partnering with Influencers to Start Profitable Newsletters

37:06 The Value of Newsletters and Prioritizing Education
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Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Negative CAC: How Media Companies and Creators Can Make Billions Jul 26, 2024

Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.
Timestamps
00:00 Introduction and Plans for the Podcast

02:53 Building a Media Company and Selling Something Else

18:14 Example: Freight Waves and Sonar

24:47 Example: ClickFunnels

33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital

39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry

43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments

46:39 Rezzi Brands: Scaling Trade Services Franchise Business
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Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More Jun 28, 2024

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com

How To Write Newsletters That SELL Jun 07, 2024

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more May 24, 2024

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.

Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More Apr 26, 2024

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.

Follow Brad on Twitter: https://twitter.com/bradwolverton

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Proud to subscribe to newsletter examples on growth.

06:06 Recruit through long-term relationships, adaptability, and resilience.

09:03 Sam identified talent and facilitated her transition smoothly.

11:07 Restructuring Hustle's operations aimed at professionalism.

14:54 Consider audience, reach, and differentiation for success.

18:34 Expand your network to find credible sources.

22:46 New service for non-writing roles, cost-effective talent sourcing.

24:01 Clearing the path for talented employees.

28:45 Create habit-forming, repeatable content for email success.

32:49 Magazines structure: front, feature, fun sections.

35:55 HubSpot sought more diverse, experienced talent quickly.

38:09 HubSpot's marketing funnel reaches customers effectively.

41:37 HubSpot's strategy focuses on audience expansion.

43:54 Leverage hustle for cross promotions with newsletters.

49:37 Consider potential and be conservative in growth expectations.

52:29 Marketing show needed deeper, actionable content.

54:11 "Transition from introductions to tactical content."

Links Mentioned

https://newsletterexamples.co/

https://twitter.com/bradwolverton

John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters Apr 19, 2024

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

matt@newsletteroperator.com

The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins Apr 12, 2024

-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.

About this Episode
Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com

We're Building a Newsletter In Public! Apr 05, 2024

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Building newsletter in public, early stages revealed.

05:20 Premium subscription launched early, aiming for revenue.

07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.

11:48 Challenges with paid marketing and growing channels.

13:36 Outline for landing page: Headline, letter, membership breakdown.

18:40 Public promotion key for organic media company growth.

19:32 Using faceless videos for better content discovery.

22:28 The coaching program requires daily short video filming.

25:52 LinkedIn expert advice: focus on broad content.

28:37 Confident about branding, content, and organic growth.

34:08 System and constraints shape consistent and habitual reading.

36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.

37:57 Alex Garcia's newsletters on influencer partnerships shine.

42:10 Visualizing simple things, and updating data for newsletters.

How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More Mar 29, 2024

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.
Support our sponsors:

Refind Ads helps you grow your newsletter on auto-pilot
Get a $25 ad credit when you spend $100 or more.

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Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy.
Try Sponsy for free or book a demo here.
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Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights.

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.

Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More Mar 22, 2024

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.

Check out Anik's books and podcasts here: AnikSingal.com

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Timestamps
00:00 Choose digital product and sales method carefully.

06:50 Leverage small audiences for higher priced offers.

10:21 Forcing offers without audience interest always fails.

12:12 Answering questions, creating an FAQ, monetizing support.

14:48 Compliance market infatuates despite initial disinterest.

17:39 Streamlined installation process, captured and sold.

23:17 Low ticket pricing strategy for ad spend.

26:32 Quickly create low-ticket products using templates & AI.

30:23 Funnel engagement, low initial webinar attendance.

32:48 Extend funnel, increase sales by 30%.

35:50 Integration: Sendlane, Drip, stealth seminar, zapier.

40:47 Busy schedule, overlapping webinars, managing affiliates.

44:19 Presenting involves tech, passion, and valuable skills.

47:35 FTC investigation felt worse than a colonoscopy.

50:25 Learning, writing, and turning challenges into success.

51:39 New suite, certification, compliance marketing, book, audit.

54:43 Testimonial usage, disclosure, and court impact.

Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More Mar 15, 2024

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.

Follow Eric on Twitter: @ericosiu

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter

Episode Topics & Timestamps

00:00 Early podcasting success fueled by validation and education.

05:59 Content strategy should align with expertise and budget.

08:48 Daily marketing podcast successful with 2700 episodes.

11:28 Ads to the newsletter to value, not ads.

14:23 Starting an agency is challenging but rewarding.

16:31 Start side hustle, secure financial cushion first.

21:06 Strategic hiring in the US, referral recruiting.

24:46 Productized agencies offer clear and predictable services.

26:28 Maintaining quality and demand for creators is important.

31:29 Webinar on real-life AI use cases.

35:53 Monthly marketing content with unlimited options available.

36:45 Finding sponsors for your newsletter through titles.

42:18 Financial subscriptions, conferences, and high returns.

44:48 Powerful email sales strategy: ask for a reply.

46:25 Creating communities for learning and networking.

50:00 Stay focused, avoid distractions and reach success.

Links Mentioned

Leveling Up Newsletter
Single Grain

Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers Mar 08, 2024

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt Paulson on Twitter: @MattPaulsonSD
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps
00:00 About MarketBeat and Matt’s media company
05:14 Ad spend across Google, Bing, Facebook, and other channels
09:09 Working with agencies
11:46 Managing advertising through agencies, offers, and automation.
13:42 Hot stock trends drive high newsletter engagement.
17:28 Two big companies and smaller affiliates
20:56 The Financial publishing industry and the CPA model.
25:06 Investor relations, financial newsletters, CPA deals.
29:16 Dynamic offer rotation maximizes email campaign performance.
32:42 Multi-channel marketing maximizes message delivery effectiveness.
36:17 Email success depends on optimizing for sales.
36:59 Rising newsletter ads face potential sustainability issues.
40:44 Consider audience demographics, interests, then find affiliate program.
45:53 Marketbeat’s plans
47:23 Pioneering data-driven financial content creation
50:21 Where to find Matt online
Links Mentioned
MarketBeat.com
Twitter.com/MattPaulsonSD

5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More Mar 01, 2024

Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them.
Episode topics & Timestamps
00:00 Newsletter targeting Fortune 500 executives for news.

04:34 Create hyper relevant content for niche market.

06:57 High CPMs for well-defined executive audience.

12:53 Research-intensive content, provide templates, charge for value.

16:14 Curated finance memes drive engagement on Instagram.

19:19 Charter newsletter uses visuals and witty copy.

22:42 AI writing tool boosts creativity for writers.

23:34 Weekly summary of design and pricing trends.

27:23 Newsletter format: short, snippets, automate, historical lessons.

32:07 Sponsors and newsletter offer monetization challenges.

35:42 Podcast reviews books about influential people. Crazy network.

37:39 Building email list crucial for long-term success.

40:39 Opt for positive, non-crime local news.

43:14 Local writing can lead to access and recognition.

46:26 Increased interest in local business advertising benefits.

49:33 Seeking feedback and updates on shared ideas.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More Feb 23, 2024

Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech.

Episode topics & Timestamps
00:00 How WorkWeek started
05:04 Audience indicators and your ideal customer profile (ICP)
07:32 Slow, strategic growth trumps rushing into big projects.
10:19 Different business growth approaches have varying scalability and repeatability. Lifestyle businesses may benefit from an agency model, but for larger, scalable ventures, ongoing growth and compounding the business are crucial.
14:40 Approach to product development, growth metrics
17:32 Thoughts on newsletter recommendation networks
22:13 The email inbox is more sensitive
24:46 Paid ads
26:47 Maximizing existing audience potential
31:17 Acquiring newsletter subscribers and the potential trade-offs involved.
35:05 Focus on quality over quantity for newsletter subscribers.
36:34 Organic growth and subscriber engagement
40:14 Traditional media
43:35 Higher ad revenue, lower churn, better LTV
47:45 Prioritize audience, seek feedback, and consider time constraints.
50:24 How B2B lead generation works

Links Mentioned

WorkWeek.com
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses Feb 16, 2024

Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more.
Episode topics & Timestamps

00:00 Aligning monetization strategies enables sustainable and scalable growth.
06:21 Creating post subscription funnel to boost sales.
09:03 Curate and repurpose newsletter content for subscribers.
11:22 Identify problems, consumer needs, and create products.
16:26 Promoting course through webinars and email marketing.
18:50 Live course allows immediate Q&A interaction.
22:31 Testing successful outreach to high-ticket service businesses.
25:24 Share audience poll in outbound strategy for agencies.
28:28 Postponing deliverability discussion, Google policy updates, future episode.
Links Mentioned
Newsletter Growth System

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More Feb 09, 2024

Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road.

Episode topics & Timestamps

(13:20) Cornerstone Resources for Marketing and Copywriting

(13:40) Importance of Authority in Newsletter Niche

(14:00) Creating a Personal Toolkit for Sales Success

(32:40) Automating the Sales Cycle with Databases

(32:52) Identifying the Right Contacts for Sponsorship Outreach

(40:40) Incentivizing Audiences with Surveys

(41:00) The Pillars of Effective Marketing and Sales Messages

(41:20) How to Follow Wouter Teunissen's Work

(41:34) How to Support the Newsletter Operator Podcast

Links Mentioned

https://www.openrates.co/
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More Feb 02, 2024

Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more.
Episode topics & Timestamps
(00:15) Guest Introduction
(00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source.
(01:49) 1440's foundation story, starting from frustration with existing news media, testing minimum viable product concepts, and the emphasis on high open rates and organic growth as evidence of product-market fit.
(04:33) 1440’s Audience & Demographics
(06:12) Retention and Engagement
(07:28) Creative Strategy & Growth Levers, discussion on the significance of high-quality, compelling creative work in driving subscriber growth
(20:25) Monetization Strategies
(39:42) Potential for Newsletter Market Saturation and the necessity for delivering high-quality content as the key differentiator for long-term success.
(44:41) Future of 1440
(52:51) Tim’s offer to assist rising newsletter creators by way of connecting and reflecting on the supportive nature of the newsletter community.
Links Mentioned:
Join1440.com

Reach out to Tim directly: tim@join1440.com
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Work with Ryan's agency Tailwind
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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More Jan 26, 2024

Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.

Episode topics & Timestamps

(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch

(02:25) the rapid growth of BulletPitch and the audience size

(05:25) how BulletPitch measures audience engagement through polls and investor introductions

(08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth

(12:18) Discussion on the strategy of Twitter ads and what makes a good ad

(23:15) The Business model of Bulletpitch

(27:00) Launching BulletPitch Plus

(35:48) Insights on newsletter saturation

(41:49) Monetization challenges faced by newsletters

(45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribers

Links mentioned:

https://www.bulletpitch.com/

https://twitter.com/BrettPerlmutter
Want more content like this?
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Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More Jan 23, 2024

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals.
Join Justin's newsletter for sponsorship opportunities.
Episode topics & Timestamps

(00:40) Justin’s journey and experience with sponsorships, introduction and background

(03:00) overview of the media side of the business

(09:00) Growth sources and strategies for building an audience for the newsletter.

(16:00) Monetization strategies, including sponsorships, courses, and coaching.

(25:00) Transitioning to evergreen course offerings and the impact on revenue.

(30:00) Tips for standing out and securing sponsors in a crowded market.

(45:00) Offering different sponsorship packages and being flexible based on sponsors' goals.

(48:00) Generating demand and pitching sponsors effectively.

Links Mentioned

https://www.creatorwizard.com/join
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More Dec 20, 2023

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.

Episode topics & Timestamps

(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion

(4:30) Utilizing gated website content for subscriber engagement

(05:31) The importance of targeted messaging in newsletters

(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue

(09:54) Using various marketing channels for selling Trend.co subscriptions

(10:54) Comparing YouTube and Instagram influencer marketing effectiveness

(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service

(21:38) The ease of using Beehive's ad marketplace for newsletter ads

(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit

(25:31) Organic growth advantages of Substack's recommendation engine

(27:12) Concerns about Substack's long-term viability

(30:46) Predicting the future challenges Substack might face

(31:37) Discussing the limitations of Substack as a platform for newsletter growth

Links Mentioned:
https://tailwindstudio.co/

https://www.newsletteroperator.com/

Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More Nov 24, 2023

Episode Description:

In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content.

Key Topics Covered:

Importance of Building, Growing, and Monetizing Newsletters: The podcast focuses on teaching how to build, grow, and monetize newsletters and features discussions with newsletter operators, creators, and media founders.
Emphasis on Deep Conversations and Strategies: the importance of sharing insightful discussions that go beyond typical interviews, aiming to dive deeper into newsletter operations, growth tactics, and strategies.
Challenges in the Media Industry: The podcast addresses challenges faced by large media companies due to decreasing social media traffic and the shift toward owned audience channels via newsletters, podcasts, and other platforms. This leads to a comparison between traditional media companies and the evolving strategies of newer media startups.
Role of Newsletters in Media: The discussion emphasizes the growing importance of newsletters within media companies. The hosts suggest that starting a media company today requires a strong focus on newsletters, highlighting the primary role of newsletters in driving consistent growth, owning the audience, and retaining reader engagement.
Impact on Creators and Trends: The episode explores the trend of creators leveraging newsletters to build owned audiences and discusses the potential benefits of transitioning from social platforms to newsletters. The potential for creators to develop newsletter-first strategies is highlighted, focusing on the ability to own and monetize audiences independently.
Opportunities for Entertainment-Based Creators: The conversation touches upon the potential for entertainment-based creators, such as YouTubers or Twitch streamers, to leverage newsletters for engaging with their audiences. Ideas discussed include sharing behind-the-scenes content, announcing upcoming content, curating content, and utilizing newsletters for giveaways and promotions.
Role of Tailwind in Newsletter Creation: The podcast extends to discuss the role of Tailwind, an agency specializing in creating and nurturing newsletters for companies and brands. The conversation highlights the value of newsletters as a revenue and marketing channel and potential opportunities for cross promotions, sponsorships, and new revenue streams.

Episode topics & Timestamps:

(00:26) Introduction and Overview

(2:21) Challenges for Big Media Companies

(3:01) Decline in Social Media Traffic

(11:09) Media Companies And Newsletter Strategy

(11:40) Newsletter First Approach

(12:38) Importance of having an owned audience

(18:40) Strategies for Entertainment Creators

(28:00) Tailwind Newsletter Services

(30:00) Upcoming Discussion Topics
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Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Are We In a Newsletter Bubble? Nov 20, 2023

Episode Description:

In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuable audience and explore the potential for acquiring newsletters as a growth strategy.

Episode key topics and timestamps:

Introduction and Podcast Overview

(00:26) Purpose of the podcast, discussing newsletter building, growth, and monetization

Discussion on the Newsletter Bubble

(00:43 - 00:06:26) Debate on the existence of a newsletter bubble and address common concerns

(06:27 - 00:17:40) Analysis of the monetization challenges and evolving advertising models

Acquisition and Transfer of Newsletters

(19:00 - 00:25:00) Importance of acquiring and merging newsletters to expand audience and grow lists

(25:01 - 00:28:11) Process and strategies for successfully transferring subscribers and maintaining engagement

Newsletters as a Growth Strategy

(28:12 - 30:14) Highlighting the value of newsletters as marketing funnels and effective communication channels
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More Nov 17, 2023

In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers.

Key Topics Covered:

Background and Entrepreneurial Journey: Jon Elder shares his transition from the commercial construction industry to creating a consultancy for Amazon sellers and the establishment of the "Amazon Insiders" newsletter. He emphasizes the need for transparent consulting within the market and how the newsletter became a potential second revenue stream for his business.
Micro-Niche and Newsletter Growth: Jon Elder explains the concept of a micro-niche, the revenue size, and the passion required for success. He discusses the launching of Amazon Insiders and the strategies he used to grow his newsletter, including reaching out to contacts, conducting newsletter swaps, utilizing tools like SparkLoop and Twitter ads, and making strategic newsletter acquisitions.
Monetization Strategy: Amazon Insiders primarily focuses on sponsorships, with 85% of revenue generated from sponsorships. Jon Elder provides insight into how he approaches finding sponsors, packaging ad deals, and pricing, emphasizing the importance of building strong relationships with sponsors and promoting consistency in ads for better returns on investment.
Growth Plans and Advice: Jon Elder discusses his future growth plans, which include increasing content production on Twitter, potential newsletter acquisitions, and reactivating Twitter ads. Additionally, he offers advice to those starting a niche B2B newsletter, emphasizing the importance of finding a unique voice, seeking partnerships, and not being hesitant to ask for support.

Episode topics & Timestamps:

(00:00) Introduction to Newsletter Operator Podcast

(00:30) Introduction of Jon Elder, founder of Black Label Advisor

(01:00) Jon's Background and Entrepreneurial Journey

(2:00) Launching Amazon Insiders Newsletter

(3:00) Defining Micro Niche

(5:00) Choosing a Newsletter Topic

(6:00) Growth Strategies and Subscriber Acquisition

(7:00) The Role of SparkLoop in Subscriber Growth

(11:00)Additional Growth Channels such as Twitter

(16:00) The Use of a Mastermind Group for Engagement

(19:00) Monetization through Newsletter Sponsorships

(28:00) Approach to Identifying and Reaching Out to Sponsors

(33:00) Pricing and Packaging of Newsletter Ads

(33:00)Strategies for Achieving Growth Goals

(41:00) Advice for those Starting a Niche B2B Newsletter

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More Nov 10, 2023

Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business.
Follow Kieran Drew on Twitter and LinkedIn.
Join Kieran's free newsletter "Digital Freedom" here.
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Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More Oct 24, 2023

Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators.
Follow Jay on Twitter and LinkedIn and join his free newsletter.
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More Oct 13, 2023

Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups.
Follow Michael Houck on Twitter and LinkedIn.
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More Aug 25, 2023

Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers.
Follow Emanuel on Twitter: @emanuelcinca
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Ryan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral Program Aug 18, 2023

Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland.
Follow Ryan Sneddon on Twitter: @lifeof_scoop
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Ethan Brooks - Behind-The-Scenes Look At Creating Content and Community For The Hustle, Trends, and Hampton Aug 11, 2023

Ethan Brooks leads community and content for Hampton and was previously a senior writer at The Hustle and Trends.co
Follow Ethan on Twitter: @damn_ethan
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Marketing Max - How He Grew To 60k+ Subscribers, Twitter Growth Hacks, How To Grow With Ads Aug 04, 2023

Marketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers.
Follow Max on Twitter @MarketingMax
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Chenell Basilio - How To Get Your First 10k Subscribers, Find Content-Market Fit, Learnings From Top Creators Jul 21, 2023

Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth.
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Work with Ryan's agency Tailwind
Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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