NC F&B Podcast

Latest Episodes:

Holy Cow! 150 Years of Shipley Farms with Gray Shipley May 15, 2025

Show notes

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.

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Today we speak with Gray Shipley, a fifth-generation owner of Shipley Farms. They discuss the history and operations of Shipley Farms, which dates back to 1872, including its focus on high-quality, pasture-raised beef and pork. They delve into topics like the impact of Hurricane Helene, government and community response, the ethics of farming, and the differences between local farms and large-scale industrial farming. The discussion also touches on dietary issues, the political landscape surrounding food, and upcoming events and new store openings for Shipley Farms.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Bartender Banter: Mixing Humor with Spirits at Wolfe & Porter May 08, 2025

Show notes

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Let's chat bartending and bar culture with Jacob Gallant and Ritchie Reno of Raleigh's Wolfe & Porter, a bar offering multiple spaces, including a neighborhood bar, a classic cocktail lounge, and an outdoor patio with live music. We share anecdotes from our bartending days and discussing cocktail recipes, customer interactions, and the evolution of drinking trends. Highlighting their expertise and passion for mixology, we talk about crafting distinctive cocktails and the importance of creating a welcoming environment. The episode concludes with a teaser for an upcoming tiki-themed anniversary party, promising an exciting celebration with themed cocktails and live music.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

The Ideal episode about Ideal's Sandwiches... Get in Line... May 01, 2025

Show notes

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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian Bracken and Paul Chirico, Max dives into their backgrounds, their inspirations from New York-style delis, and the journey of creating Ideals in Durham, North Carolina. With nostalgic anecdotes, they discuss the growth of their business, their unique approach to making fresh sandwiches, and creating a strong community presence without traditional marketing. Banter includes the emotional connections to deli aromas, the specifics of their menu, and humorous takes on topics like PB&J sandwiches and health inspections. The episode wraps up with a focus on their highly successful, beloved sandwiches and a call to visit their market for unique items.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

00:00 Introduction and Host's Personal Connection 00:29 Discovering Ideals Deli 00:56 Welcome Ian Bracken and Paul Chirico 01:19 The Intense Deli Experience 02:59 Opening and Success of Ideals Deli 04:00 Beer Collaborations and Upcoming Events 07:57 Nostalgia and Deli Memories 20:20 Challenges and Customer Feedback 30:36 The Harlem Chopped Cheese 35:31 A Daughter's Love for Ideals Sandwiches 36:30 Connecting with Customers on Instagram 36:49 The Art of Baking In-House 37:02 The Dilemma of Trying New Menu Items 38:10 The Perfect Cutlet Debate 39:43 Crafting the Ideal Sandwich 41:01 In-House Preparations and Ingredients 44:32 The Importance of Kosher Salt 45:45 Creating New Sandwiches: Bread vs. Ingredients 46:21 Exploring Regional Sandwich Variations 55:30 The Power of Word-of-Mouth Marketing 01:02:04 The Community Support in Durham 01:03:11 The Tin Fish Trend 01:05:32 Wrapping Up: Sandwich Talk and Community

Go Rae Soju and a Recap of Dreamville Apr 17, 2025

Show notes

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Welcome Hoon Lee, the president and co-owner of @goraesoju, and Shane Calder, a liquor broker for @dorado.rock, to discuss all things Soju. We delve into Soju's backstory, its production process, and its rising trend of lower alcohol content. Max sample various Soju flavors like original, peach, grape, lemon, and honey do, and discuss their appeal and potential in markets like nightclubs and bars.

Additionally, we chat about Go Rae's exposure at the Dreamville hip-hop festival and elaborate on its global market presence. The podcast ends with a playful hint at possibly bringing Soju to the Bubbles and Brisket event.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Coastal Culinary Conversations: Behind the Feast of Wilmington 2025! Apr 10, 2025

Show notes

In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Chef Savannah Miller dive into a rich conversation that spans from Savannah's Top Chef journey to the intricacies of the North Carolina culinary scene. They discuss Savannah's experience on Top Chef, highlighting her development and the final challenge of cooking the best meal ever. While at the 2nd Annual Feast of Wilmington, the duo explore the roles of various chefs detailing the collaborative efforts of local chefs, progressive meals, and the significance of balancing work and family. Engaging, informative, and filled with delicious details, this episode celebrates the vibrant and evolving food culture of North Carolina.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Hurricane Helene Impact and Project Skyline's Mission Mar 06, 2025

Show notes

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo chats with John Seelbinder, of Local Icon Hospitality and owner of multiple establishments, including the newly relocated Merchant and the Architect's speakeasy, Green Light.

The conversation covers Seelbinder's unexpected role in disaster relief following Hurricane Helene, where he transformed his Spruce Pine hotel, The Skyline Village Inn into a critical hub for rescue and relief efforts. Despite his new nonprofit commitments with Project Skyline, Seelbinder continues to innovate Raleigh's food and beverage scene with upcoming projects like the Embargo Bar. The discussion also touches on community resilience, the importance of public and private mobilization during crises, and the continuing needs of affected areas.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Drink Malört: Chicago's Liquid Legend Unbottled Feb 27, 2025

Show notes

We dive into the distinctive world of Jeppson's Malört with Tremaine Atkinson, CEO and head distiller at CH Distillery. Known for its unique and polarizing taste, Malört has a rich history dating back to its Swedish roots and Prohibition-era Chicago. Atkinson shares the story of Carl Jeppson, the drink's creator, and the journey of Malört through history, highlighting its revival and growing popularity. The conversation also covers the intricacies of Malört's flavor profile, its medicinal properties, and its place in modern cocktail culture. Atkinson, an enthusiast of crafting unconventional spirits, emphasizes the authentic and challenging nature of Malört, making it a beloved choice for many, albeit an acquired taste for some. Their discussion is infused with humor, nostalgia, and a shared appreciation for this iconic Chicago liquor.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

A Pasta Passion Kneading to Get Out at Figulina Feb 20, 2025

Show notes

In this engaging episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Chef David Ellis of Figulina, a newly nominated James Beard Award contender for Best New Restaurant in America. Chef Ellis shares his journey from Stoke-on-Trent, England, through various culinary adventures around the world, including his impactful experiences in Raleigh and his pivotal role at Ashley Christensen's Poole's Diner. They discuss the inspiration and dedication behind Figulina's artisanal pasta, made fresh daily in an open kitchen for guests to observe. Figulina, located in Raleigh's former Humble Pie space, focuses on creative, scratch-made pasta dishes that transcend traditional Italian cuisine.

The episode highlights Chef Ellis's philosophy, commitment to texture and balance in his dishes, and the exciting provisions section selling fresh pasta and sauces. With insights into the potential expansion of this section and the future vision for Figulina, this conversation captures Chef Ellis's passion for culinary artistry and his integration into Raleigh's vibrant food community. Chef Ellis's story is a testament to following one's culinary dreams and the immersive, heartfelt experiences that shape a successful restaurant.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Irregardless of Tradition: A 50-Year Journey with Lee Robinson Feb 13, 2025

Show notes

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Lee Robinson, the current owner of the iconic Irregardless in Raleigh. Lee took over the cafe in 2020, just 10 weeks before the COVID-19 pandemic hit. They discuss the history of Irregardless, including its origins as a vegetarian sandwich shop in the 1970s, its evolution over the years, and the community's love for the establishment.

Lee shares his journey in the restaurant industry, having worked in various notable Raleigh establishments like Frazier's and The Pit. The conversation also touches on the cafe's recent innovations, including introducing THC-infused beverages, aiming to maintain its roots while appealing to newer generations.

The episode highlights the upcoming 50th-anniversary celebration of Irregardless and Lee's ongoing efforts to ensure its legacy continues in the ever-evolving Raleigh food scene.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Hospitality Trends and Transformations with Courtney Blake of Pilot Light Consulting Jan 30, 2025

Show notes

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo speaks with Courtney Blake, owner and managing director of Pilot Light Consulting. They discuss their shared bi-coastal experiences and delve into serious topics like the natural disasters affecting California and North Carolina. Courtney shares insights into the challenges faced by the food and beverage industry, the evolution of restaurant consulting, and the importance of building sustainable business models. We highlight the essence of California and Southern cuisines, trends in the industry, and the innovative ways to maintain quality and profitability. We explore Courtney's background, her educational journey, and how Pilot Light Consulting helps restaurateurs develop robust business and cultural systems. They wrap up with a discussion on the vibrant food scenes in North Carolina cities like Charlotte, Durham, and Asheville.

The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media

For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

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