Name Brands Podcast

Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans Jan 31, 2020

Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

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Name Brands: TB12 CEO John Burns On Building a Lasting Brand Jan 15, 2020

Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.

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Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry Jan 15, 2020

Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?

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Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation Jan 15, 2020

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

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Name Brands: Perdue Farms Chairman, Jim Perdue Dec 12, 2018

How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

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Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca Dec 05, 2018

How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

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Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon Nov 28, 2018

How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.

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Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell Oct 24, 2018

How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.

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Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey Oct 17, 2018

Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.

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Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds Oct 10, 2018

How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.

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Name Brands: Hill Holliday CEO, Karen Kaplan Oct 03, 2018

When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.

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Name Brands: The Ingredients of Success with Jim Koch, CEO Boston Beer Co. Sep 26, 2018

Was Massachusetts discovered because the Pilgrims ran out of beer? How has the craft beer landscape changed since Sam Adams entered the market in 1984? Jim Koch, founder and Chairman of Boston Beer joins Roger and Larry in studio for an informative and often humorous look at the past, present and future of the Sam Adams brand. Jim discusses his personal inspiration, the early days of brewing and how a business with one-percent market share stays relevant in the increasingly competitive micro-brew industry.

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Name Brands: Harvard School of Public Health Sep 19, 2018

Can coffee cause cancer? Is organic produce always better? Does alcohol have health benefits? Dr. Eric Rimm and Dr. Walter Willett of the Harvard School of Public Health provide their expert opinion on the most common food and public health questions, supported by their award-winning research in nutrition. Plus, hear them discuss the dangers of trans fats and share what they eat in a typical day.

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Name Brands: Girl Scouts of America CEO Sylvia Acevedo Sep 12, 2018

Girl Scouts of America has taught young girls to create opportunity for themselves and others, inspiring the entrepreneurial leaders of tomorrow. NASA rocket scientist turned CEO Sylvia Acevedo discusses how a personal family tragedy led her to have a chance encounter with the organization that changed her life. Plus, hear how the Girl Scouts are preparing the next generation of women through innovative programs like their "Think Like a Programmer" partnership with Raytheon.

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Name Brands: Talbots CEO Lizanne Kindler Talks Retail Mar 21, 2018

Talbots has established itself as an iconic fashion brand for over 60 years. CEO Lizanne Kindler discusses how to maintain longtime consumers while continuing to evolve and appeal to contemporary customers. Plus, she talks about marketing distribution points to help service their customers in the retail environment.

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Name Brands: A Life-Saving Brand at Boston Children's Hospital Mar 14, 2018

Boston Children's Hospital has consistently been named the #1 pediatric hospital in the country, treating over a half a million young patients every year. CEO Sandra Fenwick discusses how they are never content with where they are at, from their scientific research to the valet services. Plus Fenwick shares her stance on increased mental illness in children and reveals the "wow" projects in the works at her hospital on the path to curing diseases.

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Name Brands: No Place Like Home With Wayfair CEO Niraj Shah Mar 07, 2018

It started as a website simply selling stereo racks and entertainment stands. Now Wayfair.com has become one of the world's largest online destinations for everything for the home. CEO and co-founder Niraj Shah reveals how he turned his degree in Mechanical Engineering into entrepreneurship and how less became more with a hyper-focus on their core product.

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Name Brands: The Ethos of Mitchell Gold + Bob Williams Feb 28, 2018

Mitchell Gold+Bob Williams are the masters of modern home furnishings. Co-founder Mitchell Gold discusses how they weave a belief system into their brand and why they aren't afraid to mix business with politics. Also, find out why Made in America has more benefits than patriotism and what tv shows have their own line of Mitchell Gold+Bob Williams furniture.

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Name Brands: Life Is Good and So Is This Brand Feb 14, 2018

Life Is Good is a lifestyle brand that looks to spread positivity one optimistic t-shirt at a time. Bert Jacobs speaks with Roger and Larry about how selling t-shirts out of a van with his brother led to a $100M business 24 years later. Hear how one simple question from their mom helped instill optimism in them, how a co-branding opportunity with Dunkin' Donuts is taking shape and what was their worst t-shirt design.

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Name Brands: Double Down With Foxwoods Resort Casino Feb 07, 2018

The biggest resort casino in North America is not in Las Vegas or Atlantic City, it's in Connecticut. Foxwoods Resort Casino's president and CEO Felix Rappaport stops by to discuss the progression of casinos in America, how partnering with the competition can be good business and the best cheating scams he's come across.

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Name Brands: Polar Beverages Bubbles Over With Success Jan 31, 2018

Polar Beverages, the country’s largest independent soft-drink bottler, is a fourth-generation, family-owned business that traces its roots back to 1882. CEO Ralph Crowley Jr stops by to discuss how they became an overnight success 136 years in the making. Plus, hear how their "unicorn army" solely focuses on millennial marketing which explains how they developed flavors Yeti Mischief and Dragon Whispers.

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Name Brands: An Organic Conversation With Stonyfield Farm Jan 24, 2018

It started with seven cows on a small farm in New Hampshire back in 1983. Now Stonyfield Farm has grown to one of the biggest influencers in organics and health foods today. While Samuel Kaymen owned the cows and the yogurt recipe, it was the marketing genius of Gary Hirshberg that grew the business. We talk with Gary about everything from the politics of organics, the power of the consumer and the one flavor that really missed the mark.

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Name Brands: Greg Norman Takes a Bite Out of Branding Jan 17, 2018

"The Great White Shark" Greg Norman has transcended his sports stardom as a Hall of Fame golfer to become one of the world's most succesful entrepreneurs and philanthropists. His aggressive approach to golf has translated to immense branding success as The Greg Norman Company has achieved global recognition in industries from apparel to real estate to design. The Aussie explains why every brand needs a 200 year plan, how golf can revitalize its business and also clears up an old rumor about him and Bill Clinton.

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Name Brands: Time To Make The Podcast With Dunkin Donuts CEO Nigel Travis Jan 10, 2018

Founded in Quincy, MA in 1950, Dunkin' Donuts has grown to be the industry leader in donuts and coffee. CEO Nigel Travis reveals the key component for future growth and addresses the rumors of a potential name change. Plus find out what happens every 18 minutes in every Dunkin' store.

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Name Brands: A Conversation With Fashion Designer Joseph Abboud Dec 21, 2017

His name is a brand. Joseph Abboud has been called “the world’s most talented menswear designer alive today.” Hear how he went from Roslindale to Paris to New York and what triggered his passion for fashion.

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