My Notes

Latest Episodes:

Performing copywriting vs. talking to people Apr 18, 2024

Show notes

Sorry if this IG live calls you out.
But when you tell yourself the truth about this, that is a huge opportunity for you to get free, and for your copy to get a thousand times better.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.

Copy tip: deconstructing “consistency” Apr 18, 2024

Show notes

In this IG live, I rant about how... you are not a machine.
You are part of nature.
Your consistency cannot and should not look like a factory assembly line.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.

Copy tip: go narrow. Apr 18, 2024

Show notes

Here's an IG live I did on how good writing doesn't expand you out.
It zooms you in.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.

Copy tip: enjoy the people you’re writing to. Apr 18, 2024

Show notes

In this IG live, I talked about how... almost everyone entirely skips thinking about this.
And that is a mistake.
I’m talking about your relationship to the people you’re writing to.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.

Copy tip: write everyday for 7 weeks. Apr 18, 2024

Show notes

I want you to write copy every single day for 7 weeks.
Here's why. (Spoiler alert: it's not because I'm a sadist.)
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.

Copy tip: safety is a precondition for copywriting Apr 11, 2024

Show notes

I want to tell you about the most important energy practice I do for my own copywriting, and possibly the most important one you can do for yourself, too.
I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.