My Life In Design Podcast

Dick Powell - Co-Founder of Seymour Powell Oct 31, 2024

This week on the podcast Claire sat down with Dick Powell, co-founder of product design and innovation agency Seymour Powell, to talk all things design. Dick talks about everything from design education to founding a business, working on designs for spaceships, and what ‘brand’ actually means to him. He shares his early interest in design and its evolution from architecture to industrial design, reflections on the current state and evolution of the design industry, and in-house design trends.
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Seymour Powell

Fe Amarante - Founder and Principal of Experimenta Oct 24, 2024

This week Claire meets up with Fe Amarante founder and principal of Experimenta, whose career spans major companies like Coca-Cola, Danone, and The Hershey Company. Now running her own agency, Experimenta, focusing on sustainable creativity, she shared her life in design so far. Fe talks about the evolving perception of in-house creative roles and their potential for fulfilment, the thinking and ethos behind her agency Experimenta, and her thoughts on being terrified and doing it anyway!
Links:
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Experimenta

Ian Ritchie - Designer & Co-Founder JKR Oct 17, 2024

This week Claire meets up with design legend Ian Ritchie to talk about his life in design, from his early experiences of earning his way with signwriting, to art school and the evolution and growth of design agency JKR.

Ian shares his story of JKR, from co-founding, to the challenges and the big decisions made to enable success. He talks about the relationship between design and advertising and the need for cross-disciplinary talent, and gives insights into what he’s doing post-JRK, including the design of a type face that will be launching later this year.
Links:
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JKR

Jolene Delisle - Founder and Creative Director of New York’s The Working Assembly. Oct 10, 2024

This week Claire sits down with Jolene Delisle, founder and creative director of New York’s The Working Assembly.
Jolene shares her journey into the design and branding industry, from internships, to founding The Working Assembly in 2017 with the goal of supporting the start-up scene in New York at the time.

Jolene talks about her commitment to supporting emerging brands, especially those led by women and founders of colour which led to establishing her own agency. How becoming the owner of a 1950's ice cream shop called Cherries became the perfect team playground for creativity, providing entrepreneurial insights to better understand their clients. On being very intentional on the size of The Working Assembly and the type of projects they take on (and running a wait list!)
Links:
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The Working Assembly

Fred Gelli, co-founder and CEO of Tatil Oct 03, 2024

This week, Claire meets up with Fred Gelli, co-founder and CEO of Brazil’s largest independent design agency, Tatil.
Fred shares his journey from engineering, to discovering his passion for design and co-founding an agency, and working on major projects including the 2016 Rio Olympics, the Rio Carnival, and a 17-year collaboration with Coca-Cola.

He talks about his informative experience working with the Body Shop’s Dame Anita Roddick, the importance of nature being a source of inspiration for good design, and he shares the impact of winning and delivering work for the Rio 2016 Olympics and the Rio Carnival.
Links:
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Tatil

Joanne Chan - CEO of Turner Duckworth Sep 25, 2024

This week Claire catches up with Joanne Chan CEO of Turner Duckworth.

Joanne shares her journey from fine arts to the world of design and working with some major brands like Coca-Cola and Amazon.

She talks about how her background in fine arts helped lead to success in the competitive design industry.

How brands need to evolve and what distinguishes a truly iconic logo from the rest (including the Amazon story with a clear brief from Jeff Bezos and a clever solution by their designer at the time Anthony Biles)

On the importance of in-person collaboration for nurturing creativity. And Joanne’s thoughts on the changes in the competitive landscape of design agencies.
Links:
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Turner Duckworth

Domenic Lippa - Pentagram partner (and Chair). LIVE at the London Design Festival. Sep 19, 2024

My Life in Design is back - recorded LIVE at the London Design Festival with designer Domenic Lippa, Pentagram partner (and chair) and Festival design director.
Earlier this week we had the absolute pleasure of hosting a LIVE podcast recording of ‘My Life in Design’ as part of the London Design Festival. Marking the 50th episode and start of series 6, Domenic sat down with host Claire in front of an audience at the gorgeous art’otel in Hoxton London to share his life in design so far…
Domenic shares his journey into design, from a home full of creativity, to a focus on graphic design from an early age that no art teacher could shift! His early experiences working in agencies, forming a partnership with future Pentagram partner Harry Pearce, their agency Lippa Pearce, and joining the world’s best known design consultancy Pentagram.
Links:
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Pentagram

Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo. May 09, 2024

In the final episode of the series, Claire sits down with Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo.

Mauro shares his journey of how he discovered design as a career, and how he arrived at PepsiCo with an ambition to reshape innovation at the company by leveraging design and introducing a design culture. He talks about how design can change the trajectory of a company and on thinking big and not being afraid to dream.
Links:
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Mauro Porcini

Ekaterina Solomeina, co-founder of Future London Academy. May 02, 2024

This week, Claire sits down with Ekaterina Solomeina, co-founder of Future London Academy. Ekaterina shares her life in design from Russia to London, from agency to in-house. She shares her discovery of design as a career through early experiences of coding and website design, and her experiences of working with two original design powerhouses - Michael Wolff and Donatella Versace. How both have influenced the way she works and thinks.
Links:
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Future London Academy

Alex Moulton - Chief Creative Officer at Trollbäck+Company Apr 25, 2024

This week on Claire sits down with Alex Moulton, chief creative officer at Trollbäck+Company in NYC. Alex shares his life in design, from filmmaking and sonic branding, to full brand experience.
Links:
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Trollbäck+Company

Alex Center - Founder of CENTER. Apr 18, 2024

This week Claire sits down with Alex Center, founder of design agency CENTER. Alex shares his life in design, from a dream internship working on the New York Knicks, to his time at the Coca-Cola Company building iconic drinks brands like vitaminwater and POWERAID, to the founding of CENTER in 2017.
Links:
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Center

Joshua Breidenbach - Co-Founder of Rice Apr 11, 2024

This week Claire chats with Joshua Breidenbach, from Vietnam’s Rice. Joshua shares his life in design, from early family influences, to the messages of punk music, and a pivotal project with Coca-Cola that marked the official founding of Rice.
Links:
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Rice

Joy Nazzari - Founder of DNCO Apr 04, 2024

This week on ‘My Life in Design’ Claire catches up with Joy Nazzari of DNCO to discuss her life in design, and her unusual route into the industry from a start in tech investment banking.
Joy shares stories from her childhood, including an Easter Egg hunt at Walter Landor’s home (the founder of the legendary agency Landor). She talks about launching and growing DNCO and some of the major decisions that she’s had to make along the way, and on the challenge and privilege of managing people.
Links:
Red Setter
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DNCO

Hamish Campbell, VP Executive Creative Director of Pearlfisher NYC. Mar 28, 2024

This week Claire chats with Hamish Campbell, VP executive creative director of Pearlfisher NYC. Hamish recounts his life in design and how a love for art evolved into a career in graphic design, blending the precision of engineering with the creativity of visual art.
Links:
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Pearlfisher

Kerry Bolt and Shaun Bowen - co-founders of B&B studio Mar 21, 2024

This week Claire chats with Kerry and Shaun, co-founders of B&B Studio, about their journeys into design and the founding of their award-winning studio. They share insights into their first client, Bear, which went on to win the DBA Grand Prix at the Design Effectiveness Awards.
Links:
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B&B Studio

Emily Rickard, CEO of BUCK Mar 14, 2024

This week Claire meets up with Emily Rickard, CEO of BUCK.

Emily talks about her career journey, from filmmaking aspirations to fashion journalism and TV production in Australia, to leading a global creative powerhouse that is BUCK.
Links:
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BUCK

Mary Lewis, Creative Director of Lewis Moberly. Mar 07, 2024

In the first episode of the new series, Claire meets up with design legend Mary Lewis, creative director of Lewis Moberly. Mary talks about her early years living on a farm and her fascination with branded goods. Going to art college and then moving down to art school in Camberwell, London. And her time as a graphic design teacher before discovering the ad industry and her love of packaging, then founding Lewis Moberly with her husband Robert.
Links:
Red Setter
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Lewis Moberly

Dines - Co-Founder and Chief Creative Officer of Studio BLUP Dec 14, 2023

In the final episode of the series episode, Claire meets up with digital artist Dines, co-founder and chief creative officer of Studio BLUP. He shares his journey from discovering his passion for design at a young age to establishing a successful creative company. Dines discusses the challenges he’s faced, the importance of resilience, and the role of his supportive friend and business partner, Alex. He also talks about his decision to buy back his company and rebrand it with a focus on digital art, innovation, and education of the next generation of creatives.
Links:
Red Setter
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Studio BLUP
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Marina Willer - partner at Pentagram Dec 07, 2023

This week Claire meets up with Marina Willer, partner at Pentagram. Marina talks about growing up in a creative house in Brazil and being influenced by the politics and injustice there at the time. She talks about moving to the UK to study at the Royal College of Art, working at Wolff Olins, and becoming a partner at Pentagram.
Links:
Red Setter
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Marina Willer
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Cat How, Founder & ECD of How & How. Nov 30, 2023

This week Claire meets up with Cat How, Founder & ECD of branding agency How & How. Cat talks about her route into design through journalism, ecommerce, and shared office spaces. She discusses her experience at Central St Martins studying for her Masters, and starting How & How during lockdown.
Links:
Red Setter
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How & How
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Rejane Dal Bello of Studio Rejane Dal Bello. Nov 23, 2023

This week Claire meets up with Rejane Dal Bello. Rejane talks about how she thought she’d be a dentist as a child but found a love of art on an exchange year in the US. She talks about her time at NYC’s School of Visual Arts being taught by Milton Glaser, moving to the Netherlands and working at Studio Dumbar, setting up her own studio, and why you should follow your gut.
Links:
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Studio Rejane Dal Bello
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Stefan Sagmeister - Design Hero Nov 16, 2023

This week Claire meets up with a personal design hero of hers – Stefan Sagmeister. Stefan talks about his experiences of working with Lou Reed and The Rolling Stones, On the importance of finding something in your life that you’re good at, and working on it to be better, on creative sabbaticals (Stefan has one every 7 years) and his time working with Jessica Walsh.
Links:
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STEFAN SAGMEISTER
SAGMEISTER & WALSH
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Alan Dye and Nick Finney, founders of NB Studio Nov 09, 2023

This week Claire meets up with Alan Dye and Nick Finney, founders of NB Studio. They talk about their ‘apprenticeship’ at Pentagram and how they founded NB Studio in the pub next door! Some great tips for young designers too.
Links:
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NB Studio
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Sean Thomas, Executive Creative Director of JKR Nov 02, 2023

This week Claire meets up with Sean Thomas, Executive Creative Director of JKR. Sean talks about how art was his sanctuary at school, his first roles in agencies Pearlfisher and The Core, through freelance and to JKR.
Links:
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JKR
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Robert Brunner - founder of Ammunition & Dr Dre’s collaborator & product designer on Beats Oct 26, 2023

This week Claire meets up with Robert Brunner, the product and brand designer who set up Apple’s first industrial design department, designed the first PowerBook, and went on to design the product and brand of Beats with Dr Dre and Jimmy Iovine. Robert discusses how he became an engineer after his father, how he moved on to become a product designer, and his ground-breaking work on Apple’s laptops and handheld computing.
Links:
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Podcast Editing by Stick and Splice

Rowena Curlewis and Margaret Nolan of Denomination Oct 19, 2023

This week Claire meets up with Rowena Curlewis and Margaret Nolan of the drinks specialist agency - Denomination.
Row & Margaret talk about early beginnings at Lewis Moberly, on the importance of getting the culture right when you set up a business partnership, setting up studios around the world, and some great tips for junior designers.
Links:
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Denomination
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Jim Sutherland of Studio Sutherl& Oct 12, 2023

We kick off the fourth series of My Life in Design with Jim Sutherland. Jim founded the multi-award winning Studio Sutherl&, and is visiting professor at Norwich University of the Arts. Jim talks about how he got started in design, overcoming his shyness to make an impression and present work, and why you don’t need to wear a suit as a junior designer!
Links:
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Studio Sutherl&
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Podcast Editing by Stick and Splice

Brian Collins – Co-founder of COLLINS Aug 03, 2023

This week, in the final episode of series 3, Claire meets up with Brian Collins, designer, creative director, educator, and co-founder of design firm COLLINS - named by Forbes as one of the companies transforming the future of brand building. Brian talks about his discovery of design and making the bold statement at the age of 17 that he wanted to run his own design agency. Brian also shares his design school experience (with nights at Studio 54!), to starting out on the COLLINS journey. He also touches on mental health, with advice to young designers on taking care of the mind. Series 4 will be back in October 2023 with more brand design leaders.
Links:
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COLLINS
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Podcast Editing by Stick and Splice

Caspar Lam and YuJune Park, Founders of Synoptic Office Jul 27, 2023

This week, Claire speaks to Caspar Lam and YuJune Park, Founders of the award-winning Synoptic Office and Professors in Communication Design at the Parsons School of Design, NY. Caspar and YuJune talk about their discovery of design and their shared love of visualising ideas. They discuss how design is constantly evolving and the continued role for human input to ask the right questions.
Links:
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Synoptic Office
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Podcast Editing by Stick and Splice

David Johnston - Founder of Accept & Proceed Jul 20, 2023

This week Claire meets up with David Johnston, founder of Accept & Proceed, exploring his design journey, from discovering graphic design and his art school experience, to entering the design industry at a time in the nineties when graphic design felt ‘punk, exciting and everything is possible.’ David talks about setting up Accept & Proceed and working with clients like Nike, Google, Rapha and NASA, using design as a force for good. He also shares valuable tips to young designers starting out.
Links:
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Accept & Proceed
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Podcast Editing by Stick and Splice

Paula Scher - Pentagram partner & design genius Jul 13, 2023

This week Claire meets up with the rather fantastic Paula Scher. Paula shares her design journey from discovering graphic design, her art school experience, and landing her first job. She discusses her early career as art director in the 1970s and early 80s, working for CBS records, and becoming a partner of Pentagram NYC in 1991. She discusses her thoughts on what branding is and can a graphic designer really design a brand, and the importance of young designers getting themselves noticed.
Links:
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Paula Scher
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Podcast Editing by Stick and Splice

Craig Black - Visual Artist Jul 06, 2023

This week Claire met up with visual artist Craig Black. Craig shares his rise from footballer to typographer to visual artist and performing his ‘Acrylic Fusion’ technique in front of some of the world’s greatest footballers at the FIFA World Cup in 2022.
Links:
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Craig Black
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John Glasgow, Creative Director and Co-Founder of Vault49 Jun 29, 2023

This week Claire meets up with John Glasgow, Creative Director and Co-Founder of Vault49. John talks about his early days in the London street art scene, moving to NYC, and setting up Vault49 with Co-Founder Jonathan Kenyon. He also talks about the issues we face today with lack of diversity in design and what can be done about them.
Links:
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Vault49
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Podcast Editing by Stick and Splice

Sarah Boris - Artist and Designer Jun 22, 2023

This week Claire meets up with artist and designer, Sarah Boris. She shares how she balances her love for art and design, with her art fuelling the design side. She talks about the lengths she went to, to secure her dream first design job at the Barbican, and about feeling part of the design industry and wanting a central space for designers to meet up!
Links:
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Sarah Boris
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Podcast Editing by Stick and Splice

Dave Palmer - ECD & Owner of LOVE Jun 15, 2023

This week Claire met up with Dave Palmer, ECD & Owner of LOVE. Dave talks about his discovery of graphic design through his love of music and record covers, and the challenges he faced building a portfolio and trying to secure his first job in the wake of the 1990s dot com crash, to co-founding LOVE in 2001, and building an agency that now has 85 people working in Manchester with brands globally.
Links:
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LOVE
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Podcast Editing by Stick and Splice

Harry Pearce - Partner at Pentagram Jun 08, 2023

We kick off the first episode in series 3 with the Harry Pearce of Pentagram. Harry talks about how his passion for animal rights helped him complete his degree in graphic design so he could help communicate what was going on. How he uses his skills to support human rights at WITNESS; his first roles in design; setting up his own design practice with Dominic Lippa & Giles Calver; and what it means to be part of Pentagram.
Links:
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Pentagram
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Podcast Editing by Stick and Splice

Jack Renwick - Founder and Creative Director of Jack Renwick Studio, and upcoming D&AD President Mar 30, 2023

For the final podcast in the series, Claire met up with Jack Renwick, founder and creative director of Jack Renwick Studio, and upcoming D&AD president. Jack talks about when she first heard the term ‘graphic design’ at school in Glasgow but couldn’t find out what it was, her time at art school overcoming struggles with self-belief, and plans for upcoming role as D&AD president!
Links:
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Jack Renwick Studio | Instagram
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Marie-Thérèse Cassidy - VP Design Europe at PepsiCo Mar 23, 2023

This week Claire met up with Marie-Thérèse Cassidy, VP Design Europe at PepsiCo. She talks about her early years in Newcastle and how a love of drawing and opera led to her career in design. Her first job at JKR and how Ian Ritchie’s advice shaped her career, and how she loves her role at PepsiCo seeing design through from end-to-end.
Links:
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Pepsico
Pepsico Design
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Astrid Stavro - VP Creative Director of COLLINS Mar 16, 2023

This week Claire meets up with Astrid Stavro, VP Creative Director of COLLINS. She talks about her journey from Madrid to Central St Martins where they advised her to throw her past portfolio out of the window! Her time at the design mecca Pentagram, and the importance of knocking on the doors of people you’d like to meet to say hello.
Links:
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COLLINS
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Craig Oldham - Founder & Creative Director of The Office of Craig Mar 09, 2023

This week, Claire met up with Craig Oldham, founder & creative director of The Office of Craig. They talk about how he struggled to fit in when he first went to art college in Falmouth, setting up his own business, and what the design industry needs to do to sort out its diversity problems.
Links:
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Office of Craig
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Tony Brook - Founder of Spin Mar 02, 2023

This week Claire gets together with Tony Brook, founder of Spin. He talks about his journey from a record sleeve designer to Spin as it is today. How he goes into every client relationship thinking he can achieve something great, the importance of putting out self-initiated work, and how motion design is essential.
Links:
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Spin
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Vince Frost - Founder, ECD & CEO of the Frost*collective Feb 23, 2023

This week Claire’s joined by Vince Frost to discuss how he got to where he is today. Vince is founder, ECD & CEO of the Frost*collective in Sydney, and a globally recognised creative. Vince discusses how you never know where a chance meeting will lead you, and his time at Pentagram where he became the youngest ever partner. He also explores both the importance of the financial side of your design agency, and how design can make the world a better place.

Links:
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Frost*collective
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Jeremy Lindley - Global Design Director at Diageo Feb 16, 2023

This week Claire talks to Jeremy Lindley, Global Design Director at Diageo. Jeremy talks about how Ettore Sottsass, the great Italian designer, inspired him to look at a career in design, how he gained experience in a design agency while at university, and his role today at Diageo looking for the world’s best design.
Links:
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Diageo
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Liza Enebeis - Creative Director and Partner at Studio Dumbar/DEPT Feb 09, 2023

Claire talks to Liza Enebeis this week. Liza is the Creative Director and Partner at the rather fantastic Studio Dumbar/DEPT in the Netherlands. She talks about wild times at Parsons School of Design in Paris, what she learnt from her seven years at Pentagram, and how students should never give up trying to get a role they love.
Links:
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Studio Dumbar
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Aporva Baxi - Co-Founder of DixonBaxi Feb 02, 2023

This week Claire talks to Aporva Baxi about his journey to set up DixonBaxi and to get it to where it is now. He talks about how the movie TRON drew him into visual culture as a child, how he hand delivered his CV in a package to his favourite 20 design agencies to get his first internship, and he has some great tips for junior designers starting out today.
Links:
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DixonBaxi
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Matt Baxter and Dom Bailey - Founders of Baxter and Bailey Jan 26, 2023

In the first podcast of the new series, Claire speaks to Matt and Dom the founders of Baxter & Bailey. They talk about how their love of comics and Bauhaus shaped their love of design, how Paul Hardcastle’s single 19 combined a powerful message with image and type, and the need for the industry to embrace people of all backgrounds.

Ian Wharton - Designer & Founder Inc. Superunion, AKQA, Publicis & Aide Jun 30, 2022

For the last podcast in the first series, Claire talks to Ian Wharton of Superunion, Publicis and AKQA fame! He talks about always wanting to be a designer from a very early age, the importance of the power of persuasion in design (and life!) and how he founded Aide Health, which is a digital service which uses conversational AI to improve care for people with chronic illness.

I hope you’ve enjoyed series one. We’ll be back with series two in September!
Links:
Red Setter
The Design Community Hub

Jos Harrison, Global Head of Brand Experience & Design at Reckitt Jun 23, 2022

This week Jos, Global Head of Brand at Reckitt, speaks to Claire from the in-house side! He covers his early ambitions to become a designer, starting a business aged 16, leading design teams at Cadbury and Reckitt, and how to cope when your role offers you unlimited chocolate!
Links:
Red Setter
Reckitt

Nat Maher, Founder of Kerning The Gap Jun 16, 2022

Nat Maher talks to Claire how she started as a teacher before moving to a career in design, and how she progressed to be one of the small percentage of women who have become principal of a design agency at Good, and Pollitt & Partners. Nat created Kerning The Gap to address this imbalance. A network of like-minded people who want to see more women in design leadership roles, hear their voices and be inspired to create real and tangible change in the industry.

Links:
Red Setter
Kerning The Gap

Graham Wood, Co-Founder of Tomato and Design Industry Legend Jun 09, 2022

This week Claire speaks to Graham Wood, the design industry legend who co-founded the design collective Tomato. He talks about how he got into design, his time at Central St Martins, forming and growing Tomato, and working on campaigns such as Obama’s first election (with Rock the Vote), Michael Jordan’s retirement and PlayStation launches.
Links:
Red Setter
Graham Wood

Gush Mundae, Founder of Bulletproof - Part 2 Jun 02, 2022

This week is the second part of Gush’s conversation with Claire. He talks about the design industry’s problem with diversity, expanding to New York, and shares great tips for interns and junior designers.

Gush Mundae, Founder of Bulletproof - Part 1 May 26, 2022

Gush Mundae is the founder of Bulletproof, the world’s largest independent design agency. This week Claire talks to Gush about his early years in the Hounslow graffiti and hip hop scene, and how he bonded with his now business partner Jonny over an inappropriate joke at art school! He talks about his early career learning the skills of design, setting up on his own, and building Bulletproof to the agency it is today.

Stuart Watson of Nomad May 19, 2022

Stuart Watson is the co-founder of Nomad – the brilliant studio designing huge brands for the likes of the Premiership, Disney, Sky and Nike. He talks to Claire about how he discovered design in Bolton as a teenager to keep out of trouble, and went on to exhibit his work at the New Designers exhibition where he was discovered by Wolff Olins. He gives lots of advice on how to stand out and get the attention of agencies you admire, and how deciding that you’re completely unemployable can be the catalyst to finding your perfect role.

Heidi Lightfoot of Together Design May 12, 2022

Heidi Lightfoot is co-founder of Together Design. This week she talks to Claire about getting noticed in design, about how to start and grow a successful design business, and about what a licensed brand actually is. She also shares how she keep the team creatively inspired with magic lessons and gecko life drawing!
Links:
Together
Red Setter

Kirsty Minns and Kathryn Jubrail of Mother Design May 05, 2022

Kirsty Minns and Kathryn Jubrail head up Mother Design as ECD and MD. In this week’s podcast they talk to Claire about everything from early thoughts on design in a family shoe shop, to similarities between religious movements and brand, and what matters to them at Mother Design today.
Link: Mother Design
Link: Red Setter

Max Ottignon of Ragged Edge Apr 27, 2022

Max Ottignon is co-founder of Ragged Edge, the agency brands around the world come to when they want to make change happen. Max talks to Claire about his journey from philosophy graduate, through an eye-opening stint in adland, to running one of the most influential branding agencies in the world today.
Link: Ragged Edge
Link: Red Setter

My Life In Design Apr 06, 2022

My Life In Design

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