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    Arts

    Music Business Hacks

    A music business show made for artists who are looking for clear information, inspiration, and application for their careers. Ideas are broken down into steps that musicians can use to advance their career. The show is written and hosted by Simon Tam, an industry professional who is the founder of The Slants Foundation, author of multiple books, and longtime mentor/speaker at SXSW, the DIY Musician Conference, and other major events.

    Advertise
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    Latest Episodes:
    #296 - Weekly Recap: The Secret Weapon to Success Jun 16, 2019
    Show notes

    When it comes to hitting long term goals, what's more effective: a laser or a shotgun? Find opportunities where you can focus your energy instead of spreading yourself thin. One of the best ways is by focusing on that niche market.

    Episodes:

    Episode #291 - How to Dominate a Niche Market part 1: Find a need

    Episode #292 - How to Dominate a Niche Market pt 2: Smallest Viable Audience

    Episode #293 - How to Dominate a Niche Market pt 3: What if Your Audience is Too Small?

    Episode #294 - How to Dominate a Niche Market pt 4: How to Find Your Niche

    Episode #295 - How to Dominate a Niche Market part 5: Always Give Value

    And if you want to check out the book Music Business Hacks, see it here!


    #295 - How to Dominate a Niche Market pt. 5: Always Give Value Jun 15, 2019
    Show notes

    Today, we talk about the power of giving value to your audience and why consistency matters. How did a company like Slack explode in popularity? How can you use channels ignored by musicians (like Yelp) to excel your career? How can you use these ideas to get TED talks? By giving value, of course.

    Resources:

    Other episodes mentioned:

    Episode 16: Hacking Yelp for Your Music

    Episode 21: It's All About Value


    #294 - How to Dominate a Niche Market pt 4: How to Find Your Niche Jun 13, 2019
    Show notes

    Today, I talk about how you can find your center, the things that you care about the most, so that you can build your own niche audience from it. What are the things that you love but others dislike (or at minimum, feel very neutral about)? And how can you leverage that to create authentic connections with others?

    By the way, if you haven't yet, check out the DIY Musician Conference where I'll dive even more depely into this subject!


    #293 - How to Dominate a Niche Market pt 3: What if Your Audience is Too Small? Jun 12, 2019
    Show notes

    In today's episode, we'll focus on what happens if your audience is too niche. Is your problem your problem?


    #292 - How to Dominate a Niche Market pt 2: Smallest Viable Audience Jun 11, 2019
    Show notes

    It's good to be back! I've been on the road relentlessly promoting my new memoir, Slanted: How an Asian American Troublemaker Took on the Supreme Court, but I'm resuming this daily show on music business.

    Today, we're jumping right back into our series on niche markets. This time, it's about building the smallest viable audience. What does that mean as a strategy and how do you implement some immediate next steps to conquer a market?

    Resources:

    In Search of the Minimum Viable Audience (Seth Godin blog)

    Slanted: How an Asian American Troublemaker Took on the Supreme Court


    #291 - How to Dominate a Niche Market pt 1: Find a Need Feb 12, 2019
    Show notes

    Today, I'm kick off a new series specifically on niche marketing and business development. This episode is focused on the foundation for any business: identifying needs to fill. In addition to sharing some of my own experiences, I'll also show companies like EZ Laundry and Netflix used similar principles as other artists in order to launch their businesses!

    References:

    Episode #190: How to Find Your Niche

    People I've Interviewed with a Unique Niche: Episode #6: DaRealWordSound Episode 48: Dez Cadena Episode #162: Manafest Episode #258: Shannon Curtis


    #290 - Terry Crews on Mastering Self-Discipline Feb 11, 2019
    Show notes

    Today's episode was inspired by Terry Crews' approach to self-discipline. We're focusing on his 4 big tips for discipline with a specific focus on music business and entrepreneurs.

    Watch the videos (part 1 & 2):

    https://www.youtube.com/watch?v=kpNbUN2_ebo https://www.youtube.com/watch?v=ziE27pFTptk

    #289 - What Successful Artists Do With Their Free Time Feb 01, 2019
    Show notes

    If you're slightly obsessed with productivity (like I am), then you probably think a lot about how to make the most of your time. In fact, the idea of "free time" seems like kind of a misnomer because you think of it as more time to work on your music business. However, today's episode is about taking a healthy look at developing a sustainable music business career - and that includes using your free time wisely.

    References:

    Episode #40 - Strategic Philanthropy and Your Music


    #288 - How to Survive Touring in Severe Weather Jan 31, 2019
    Show notes

    Severe weather is terrible for music instruments, vocalists, and our vehicles but sometimes it can't be avoided. In today's episode, we're going to cover best practices and tips in dealing with severe weather.

    Resources:

    The best emergency roadside kit for bands (Kolo Sports Premium). It's only $45 and comes with plenty of things to deal with quick emergencies.

    Accuweather Road Trip Planner. Check it before leaving for tour!

    AAA Auto Club - If you do get this, just spend the extra bucks for their premium service. The extended tow range is a must if you're going through any kind of remote areas.

    Verizon Roadside Assistance. This is my go-to.

    How to Drive in Severe Weather guide from State Farm.


    #286 - Interview: Michael Beinhorn, Producer behind Soundgarden, Ozzy Osbourne, Marilyn Manson, and more Jan 31, 2019
    Show notes

    Michael Beinhorn has lived his life in the pursuit of artistic expression, first as a visual artist, then as a performer, and finally as a record producer.

    Forgoing a promising career in medical illustration, Beinhorn began his musical endeavors in 1979 as co-founder of the seminal New York musical collective Material. The group’s singular style and strong artistic personalities led to their producing their own recordings out of necessity. As the band rose to prominence, in 1980 they were approached by Brian Eno, collaborating on the track “Lizard Point” from Eno’s acclaimed recording “Ambient 4: On Land.”

    In 1983, Beinhorn co-produced Herbie Hancock’s landmark recording, Future Shock, which included the groundbreaking cut “Rockit.” The song, co-written and co-produced by Beinhorn, would become Columbia Records’ most successful 12-inch single ever, selling over three million copies and winning a Grammy in 1984 for Best R&B Instrumental Recording.

    After departing Material in 1984, Beinhorn’s production career began to reach new heights. His work on the Red Hot Chili Peppers’ breakthrough albums “The Uplift Mofo Party Plan” and “Mother’s Milk” was instrumental in propelling the band to stardom.

    Beinhorn gained a reputation for producing a number of “high watermark” albums that have helped to define the careers of a diverse range of artists, including Soul Asylum, Hole, Soundgarden, Ozzy Osbourne, Courtney Love, Marilyn Manson, Social Distortion, Korn, Golden Palominos, and Mew. His recordings have achieved combined worldwide sales of more than 45 million albums, and he is one of only a handful of producers to have two separate recordings debut in Billboard’s Top Ten in the same week, with Marilyn Manson’s “Mechanical Animals” (#1) and Hole’s “Celebrity Skin” (#9) also earning him a 1998 Grammy nomination for Producer of the Year.

    In addition to producing, arranging, engineering, co-writing, and performing on many of his projects, Beinhorn’s attention to detail and tireless pursuit of sonic excellence led him to develop and commission the first two-inch eight-track Ultra-Analog multitrack tape recording format.

    In recent years, Beinhorn has turned his attention to the concerns facing today’s artists and producers attempting to maintain their creative ethics and focus on the recording process. He has been increasingly active in mentoring fellow artists and aspiring record producers. He addresses these and other pertinent issues in his book “Unlocking Creativity”, published by Hal Leonard. He continues to inspire the artists he works with to excel to greater heights, with an unwavering commitment to sonic exploration and creative excellence.

    Resources: Michael Beinhorn official website Michael's book: Unlocking Creativity: A Producer's Guide to Making Music and Art

    Other books we discuss: Bhagavad Gita Sculpting in Time


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