Municipal Equation Podcast

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EP 14: Branding an Entire City Dec 20, 2016

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When we think of the word "brand" in an advertising sense, surely we first picture the Nike Swoosh, or the Coca-Cola can, or the Ford medallion, or, who knows, maybe the Quaker Oats guy. And for good reason. Their owners put forth gargantuan levels of money and strategy to make you think of them before their competitors. But what about when branding is the project of a local government? It's been happening a lot over the past decade, as cities and towns across the country seek to freshen or sharpen their images, most often to win new businesses, residents and economic growth. Just like with the private sector, town branding or rebranding is a delicate process that requires steady navigation to stay out of the ditch. What are the best practices? What's the secret? What happens when a town branding goes right? Or wrong? On this episode we talk with a town that's embarking on a branding project, another town that recently completed one, and a researcher who's written a lot on the subject. If your town is thinking about branding or rebranding, you might want to give this one a listen. Show notes: Southern City article, "Being a Brand Apart"- http://www.nclm.org/programs-services/publications/southern-city/2016/2016-05/Pages/BeingaBrandApart.aspx Town of Morrisville, "Live Connected. Live Well." - http://www.townofmorrisville.org/index.aspx?NID=794 City of Newton branding initiative - http://newtonnc.gov/brand/ Town of Fuquay-Varina, "A Dash More" - http://www.fuquay-varina.org/416/Fuquay-Varina---A-Dash-More Staci Zavattaro - https://www.cohpa.ucf.edu/directory/staci-zavattaro/ Zavattaro on Twitter, with links to books - https://twitter.com/staciwithaz

Preview of Episode 14: What's Your Brand? Dec 13, 2016

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A look ahead at Episode 14 of the Municipal Equation podcast from the North Carolina League of Municipalities.

EP 13: Drones and Local Government Dec 06, 2016

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What do drones mean for local government? How can city hall regulate these unmanned aerial systems? What are the rules to fly one? And -- perhaps most interestingly -- how might local governments adopt drones for better service delivery? Or even to save lives? On this episode, we hear from national and state experts in the public and private sectors, and from one town already flying its own drone. And yes, as drones are commonly outfitted with high-resolution cameras, the discussion didn't get away without a discussion of privacy issues. Don't miss. Show notes: National League of Cities report, "Cities and Drones" - http://www.nlc.org/find-city-solutions/city-solutions-and-applied-research/governance/cities-and-drones N.C. League of Municipalities video, "Educational Forum on Unmanned Aerial Systems, Drones" - https://www.youtube.com/watch?v=YKK_loUcbg0 FAA drone info - https://www.faa.gov/uas/ NCDOT drone info - https://www.ncdot.gov/aviation/UAS/ YouTube rabbit hole, "Drones" - https://www.youtube.com/results?search_query=%22drone%22 Town of Manteo - http://www.townofmanteo.com/

Preview of Episode 13: Where Drones and City Hall Intersect Nov 29, 2016

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Preview of Episode 13, a look at where drones and local government intersect.

EP 12: The Food-Truck City Hall Nov 22, 2016

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Place your order! Local governments are taking after food trucks and serving up convenience at a curb near you. That's on this episode of Municipal Equation, the podcast from the N.C. League of Municipalities about today's challenges, trends and concepts for cities and towns. We talk with the City of Boston about its City Hall To Go program, which converted an old food truck into a city hall on wheels. Yes, that means it travels from hotspot to hotspot to make it easier for residents to connect with local government and access services. Since Boston pioneered it four years ago, several other U.S. cities have joined the fleet -- most recently Durham, North Carolina, with whom we discuss the program. Could it work in your hometown? Show notes: Boston's City Hall To Go - https://www.boston.gov/departments/city-hall-go Durham's City Hall On The Go - http://durhamnc.gov/2883/City-Hall-on-the-Go CityLab, "In Houston, Taco Trucks Serve Up Voter Registration" - http://www.citylab.com/politics/2016/09/food-trucks-serve-tacos-with-a-side-of-voter-registration/502034/

Preview of Episode 12: The City Hall on Wheels Nov 15, 2016

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A preview of Episode 12.

EP 11: Insiders' Guide to Local Economic Development Nov 08, 2016

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Mash 'play' for a personal crash-course in local economic development -- with high-value tools, tips and insider knowledge -- in this special, extended episode featuring a couple of pros who know both sides of the business -- public and private -- and where they can pair up to make a difference for cities and towns of any size. It's important to recognize that economic development isn't just one thing. It can take one of many directions, each with its own terrain and set of tools for positive outcomes. Our expert guests, Mac McCarley and Ron Kimble -- among spotlight speakers at the League's recent CityVision 2016 conference, where the bulk of this episode was recorded -- break it down for us and offer hugely important know-how. Anyone can learn from this episode, whether you're a locally elected official, a town administrator or resident curious about what all goes into business recruitment or downtown development. Don't miss this one. Show notes: Ron Kimble - http://charlottenc.gov/CityManager/AboutUs/Pages/Interim%20City%20Manager%20Ron%20Kimble.aspx Mac McCarley - http://www.parkerpoe.com/attorneys/dewitt-f-mccarley CityVision 2016 coverage - https://www.nclm.org/PROGRAMS-SERVICES/PUBLICATIONS/LINCED-IN/2016/Pages/default.aspx?issue=38 Followup notes from Episode 10: New report/manual, 11/16, "Selecting Trees to Grow in Cities" - http://www.srs.fs.usda.gov/compass/2016/11/03/selecting-trees-to-grow-in-cities/ CityLab article, "The Big Green Payoff From Bigger Urban Forests" - http://www.citylab.com/design/2016/10/the-big-green-payoff-from-bigger-urban-forests/505913/ Smithsonian.com, "Why Public Health Researchers Are Looking to Urban Trees" - http://www.smithsonianmag.com/science-nature/why-public-health-researchers-are-looking-urban-trees-180960985/?no-ist Governing article, "Phoenix's Ambitious Plan to Beat the Desert Heat" - http://www.governing.com/topics/transportation-infrastructure/gov-phoenix-shade.html

Preview of Episode 11: Local Economic Development Pros Speak Nov 02, 2016

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Preview of Episode 11, all about local economic development tools and how to negotiate with business prospects.

EP 10: The Science of Trees in Cities Oct 25, 2016

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We enter a better kind of urban jungle on this episode all about the science and economics of trees in cities -- way more interesting than you might think at first. Yep, there's a big economic argument for more trees in our cityscapes. Our guests here apply scientifically backed dollars-and-cents appraisals to the trees that line our streets or green our downtowns. And they discuss tools you can access to tally such values where you live. And, yes, we also discuss the much-harder-to-quantify relationship that humans and trees have shared since the dawn of man -- and what that means for city neighborhoods lacking in greenery. A lot to think about -- and surely a few surprises -- in the episode. Show notes: Greg McPherson - http://www.fs.fed.us/psw/programs/uesd/staff/gmcpherson/ Report, "Structure, function and value of street trees in California, USA" -http://www.fs.fed.us/psw/publications/mcpherson/psw_2016_mcpherson004.pdf David Nowak - http://www.nrs.fs.fed.us/people/dnowak iTree - http://www.itreetools.org Adam Dale - https://adamgdale.org Report, "Forecasting the Effects of Heat and Pests on Urban Trees: Impervious Surface Thresholds and the 'Pace-to-Plant' Technique" - http://ecoipm.org/wp-content/uploads/2016/05/Dale_2016_Arb.pdf Jill Jonnes, "Urban Forests: A Natural History of Trees and People in the American Cityscape" - http://jilljonnes.com UPI story, "Tree growth slows as cities heat up" - http://www.upi.com/Science_News/2016/10/05/Tree-growth-slows-as-cities-heat-up/2081475676027/ Report, "Urban warming reduces aboveground carbon storage" -http://rspb.royalsocietypublishing.org/content/283/1840/20161574 OpenTreeMap - https://www.opentreemap.org City of Raleigh Urban Forestry Division - http://www.raleighnc.gov/community/content/ParksRec/Articles/Programs/UrbanForestry/UFDivision.html NEWS AND REPORTS SINCE THIS EPISODE'S AIRING: New report, 11/16, "Selecting Trees to Grow in Cities" - http://www.srs.fs.usda.gov/compass/ CityLab article, "The Big Green Payoff From Bigger Urban Forests" -http://www.citylab.com/design/2016/10/the-big-green-payoff-from-bigger-urban-forests/505913/ Smithsonian.com, "Why Public Health Researchers Are Looking to Urban Trees" - http://www.smithsonianmag.com/science-nature/why-public-health-researchers-are-looking-urban-trees-180960985/?no-ist Governing article, "Phoenix's Ambitious Plan to Beat the Desert Heat" -http://www.governing.com/topics/transportation-infrastructure/gov-phoenix-shade.html

Preview of Episode 10: The Urban Forest! Oct 18, 2016

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A preview of Episode 10, a look at the science of city trees.

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