Money Lab

The Money Lab Podcast is Now On YouTube Jun 01, 2020

Big news, folks: we are now hosting the Money Lab show over on YouTube. We’ll be recording all our business conversations on camera. AND, because it’s video, we can actually show you how our businesses run. It’s a behind-the-scenes and on the screens look at what it takes to run an online business. Plus, let's be real: YouTube has way better search-ability and discoverability than podcast players. And you know how much we care about doing things that actually work for our online businesses!

So if you want to follow along and get new episodes, visit YouTube.com/MoneyLab. See ya on the Tube!

Long-Term Success with Miles Beckler May 25, 2020

Has Matt found his online doppelgänger? Miles Beckler, of digital marketer YouTube fame and Milesbeckler.com, joins the show to talk all things online entrepreneur. Matt and Miles both run niche sites that they've had for years and years. They both run tons of experiments and share what they've learned online. And they both have a super strong hat game (have you seen their YouTube thumbnails?), So how do you stay committed to a businesses over the years without any viral, hockey stick moments? What are the small, boring things that add up to long-term success? And how do you have fun in the long-run? Enjoy!

P.S. You can check out Miles at YouTube.com/milesb

Online Business Experiment Formulas May 18, 2020

Matt just ran two business experiments that failed miserably. But they ended up being really valuable learning processes. Matt and Andrew discuss how to run useful, measurable tests in an online business. How do you come up with a legit hypothesis? How do you get meaningful data and results? And how do you move on if you find out it doesn't work? If you've ever wondered if something like Pinterest or starting a podcast would (or wouldn't) work for your business, this episode is for you. Enjoy!

P.S. You can binge-read all of Matt's business experiments from the last few years here: Moneylab.co/content

5 Questions: Dying Industries, Side Hustles and Business with Friends May 11, 2020

It's listener question time! From changing course in a dying industry to starting a business with a friend, Matt and Andrew debate the answers to your burning questions:

What would you if your niche site was in a stagnant or dying industry?
What are your favorite strategies for helping drive traffic to the newer websites you have built?
What's the best side hustle to start right now?
How do you set up and structure a business with friends?
And how do you find your own Andrew or Matt?

Keep your questions coming! We'll be doing more of these in the future, so head over to MoneyLab.co and email us your Qs to get yourself some As.

The Profit First Framework May 04, 2020

What does it actually mean to run a profitable business? Matt breaks down how he uses the Profit First accounting model to manage and allocate money made in his online business. Matt explains how he divides up his business revenue into certain Target Allocation Percentages and how this framework has helped him: 1) Pay himself more money as the business owner, 2) build up an account with reserves in it, and 3) have more than enough saved up for taxes every year.

Matt and Andrew talk about how they pay themselves from their businesses and make sure they have enough of a buffer for lean times. If you've ever looked for a better way to divide up the money your business brings in, this episode is for you. Enjoy!

P.S. You can see and download Matt's Profit First spreadsheet on YouTube.

P.P.S. Check out the Profit First book here: ProfitFirstBook.com

I'm Losing $176,929 in Revenue. Now What? Apr 27, 2020

Amazon just ripped the rug out from underneath every affiliate marketer, announcing their plan to slash affiliate marketing rates. And with just 7 days notice. Matt's business is set out to lose a whopping $176,929 with this change -- that's 40% of his entire business. So what does he plan to do about it? How does it affect Andrew? And what can every Amazon Associates member do going forward? Matt and Andrew spend the episode coming up with solutions in real time and trying to figure out the path forward. Enjoy!

P.S. You can read about Matt's entire plan of action at Moneylab.co

P.P.S. Matt and Andrew posted a video recording of this episode over on the Money Lab YouTube Channel.

Low Competition Gold Mines Apr 20, 2020

Does low competition equal instant success? Matt just wrapped up his experiment to launch a podcast in a low-competition category. The goal: trying to naturally rank and gain listeners where there's no competition. Spoiler: it didn't work. So when does focusing on low competition categories work in business? Why are Andrew's low-competition niche sites taking off but something like Matt's podcast doesn't? Matt and Andrew debate when low competition pays off and when it's not worth the pursuit. Enjoy!

P.S. You can read all about Matt's podcast experiment here: Moneylab.co/money-making-podcast

P.P.S. You can check out the Rental Properties course Matt and Andrew made at Listenmoneymatters.com/rei

When Your Business Model Isn't Working with Jason Zook Apr 13, 2020

Time to change things up! Jason Zook, founder of WanderingAimfully.com and Teachery.co, joins the show to talk about changing business models. Jason outlines how he and his wife decided to combine their businesses, launched a monthly membership site and changed their business model when they realized things weren't working. So how do you know when something's not working in your business? How do you find the right model and offerings that work for you and your customers? If you've been sensing a change on the horizon, this episode is for you. Enjoy!

P.S. If you've never heard Matt's Entreprenuer album, check it out here: Moneylab.co/rap

3 Things We'd Do If Our Websites Tanked Apr 06, 2020

What would you do if your traffic went south? Matt and Andrew answer an interesting question from a listener that applies to websites in slow decline and anyone seeing a dramatic drop-off this year. Here's the question:

Let's say your SwimU traffic has been in a slow, gradual decline since 2016. You didn't notice it at first, but as you compare year-over-year in Google Analytics, it's obvious. And your monthly pageviews are lower now than they were this time last year, and the year before (taking into account any seasonal dips, of course). Where would you start to diagnose the issue? What are the first 3 things you'd do?

Hopefully this episode helps anyone who's gone through this (or who's worried about going through this). And let us know if you have any more questions we can answer on the air!

P.S. You can see how Matt uses Ahrefs for competitor research and website audits in his course, SEO for Bloggers.

5 Questions: Focusing On One Site, Making Friends and Starting Over Mar 30, 2020

We're answering your questions on the show today! Matt and Andrew debate what they're doing about the dips in the market (and dips in SEO) before diving into your questions:

How do you focus on growing just one website?
How do you manage an affiliate site when most affiliate programs are localized by country?
If your current businesses just disappeared overnight and you know they were not recoverable, what would you do to start from scratch in 2020?
Has either of you had anyone quit in your business?
How have you guys formed most of your relationships with other online creators?

We love these episodes, and we hope you do, too. So keep 'em coming! Enjoy!

P.S. Would you take Matt or Andrew out to no-agenda coffee or happy hour?

P.P.S. As always, you can check out Matt's latest experiment here: Moneylab.co/content

Affiliate Marketing Philosophies with Doug Cunnington Mar 23, 2020

The script is flipped! Matt was recently interviewed by fellow online entrepreneur Doug Cunnington who runs NicheSiteProject.com. They spent an hour in Matt's studio talking about their different affiliate marketing philosophies, from keyword research to being public with your affiliate sites (which not everyone does). And since Doug was doing the interviewing, Matt got to give an entire overview of how he got started and how he runs each of his online brands. We thought it’d be nice to share that perspective on this show, for both new and long-time listeners who want a 10,000 foot view of how Matt approaches affiliate marketing. Enjoy!

P.S. You can find Doug at NicheSiteProject.com and at YouTube.com/DougCunnington

The Need for Page Speed Mar 16, 2020

Guess what: Google wants your website to load in under 1 second. Matt and Andrew talk about why they're obsessed with page speed as a competitive advantage in their online niches. They talk about the "easy, big wins" you can do today to speed up a site. They also debate how they decide what features to keep and what to cut to help speed things up. If you're looking for a way to one-up your competition on Google, this page speed optimization episode is for you. Enjoy!

P.S. Check out Matt's Page Speed Course here: Moneylab.co/pagespeed

P.P.S. Here's the YouTube video where Matt explains how to stop Google Analytics from slowing your site down.

Just Get It Done and Launch It, Already! Mar 09, 2020

Procrastinate much? Matt and Andrew talk about the roadblocks they've hit in creating online products and what happened during the 30-Day Build and Launch a Course Challenge. They dissect why Matt hated the 30-day timeframe and Andrew's mental roadblocks to finishing his course. They also talk about the other distractions that got in the way, i.e. other projects that feel more in their wheel house. So what do you do when you start procrastinating on a project that needs to ship? Should you just suck it up and finish it? Or is procrastination a signal that you should be working on something else? Take a listen to find out how Andrew plans to hack through his mental block. Enjoy!

P.S. Matt's course DID launch. You can check it out here: Moneylab.co/Pagespeed

Running a Content Machine Mar 02, 2020

How do you create consistent content without overspending or burning yourself out? Matt and Andrew examine each of their online businesses and how their content machines are currently running. Andrew's going full speed with lots of folks on staff, Matt's running some aspects of content creation on his brands, and a few of their sites are chugging along without either Andrew or Matt having to lift a finger. So how do you strike the right balance between producing a ton of new content and letting it ride? And when is it worth bringing on help or doing it yourself? Enjoy!

P.S. If you're curious about running a well-oiled content machine, check out Matt's course Asana for Bloggers: Moneylab.co/Asana

The Customer is Always Right Feb 24, 2020

How do you build products that meet your customers' needs, not just your own? Matt and Andrew talk about their "come-toJesus" moment with their SaaS product Lasso and how they've had to re-design their whole product. They discuss how they first built the product to selfishly meet their own needs and how conversations with customers forced them to pivot. From how to survey your existing audience to understanding UX/UI principles, designing directly for your audience can totally help you clarify your product design. Because in the end, the customer is always right... because they got the money. Enjoy!

P.S. If you haven't checked out Lasso, get on it! Visit GetLasso.co

P.P.S. Check out Google's design philosophy here: Material.io/design

Buying and Selling a Website with Carrie Smith Nicholson Feb 17, 2020

What's your website worth? Carrie Smith Nicholson, the author of The Ultimate Guide to Selling Your Blog and a blog consultant at CarrieConsiders.com, joins the show to talk about her experience buying and selling websites. Carrie sold her old website for nearly six figures, and she and Matt talk about the entire sales process, from deciding to sell your brand to finding the right buyer. They also chat about Carrie's latest web property purchase and her plans of turning her newest website into a lucrative brand. If you'e ever been curious about what it takes to sell a website you own or buy and revamp a new web property, this episode is for you. Enjoy!

P.S. You can find Carrie online at CarrieConsiders.com

Products, Relationships or Traffic Feb 10, 2020

Here's a business hypothesis for ya... There are 3 major factors in a successful online business: Products (what you sell), Relationships (trust with your audience) and Traffic (size of your audience). Nail 2 out of 3 of these and you’ll make six figures. Simple, right? Matt and Andrew discuss this business philosophy (learned from the folks at Create and Go) and how it applies to each of their current brands. They also dissect case studies from around the online business world and what they should be doing with Lasso. So which combo are you? Or which combo do you aspire to be? Figuring this out might help you focus on your own growth trajectory. Enjoy!

P.S. Check out more of Create and Go's business philosophies here: Createandgo.com

Big Revenue Jumps: From Scraping By to Six Figures Feb 03, 2020

Started from the bottom now we here. Matt and Andrew talk about their big business revenue jumps over the years. They dissect the moment when they hit $40,000 in annual revenue and how they finally hit six figures. From their original affiliate marketing efforts (and Matt's first $115 with Amazon Affiliates) and to their first legit SEO strategies, they break down what got them up and over the $100K mark. They reveal the secret ingredient of it all (spoiler: it's time) and whether or not they could make that kind of revenue jump again. Only TIME will tell (it's time... the secret ingredient is time). Enjoy!

P.S. You can check out Matt's timeline here: Moneylab.co/Timeline

Mo Money, Mo Products? Jan 27, 2020

Make more money in 2020! Specifically with digital products! Matt and Andrew don't want to rely 100% on the Affiliate Marketing Gods, which means beefing up their digital product game in the new year. They talk about their "come to Jesus moments" around digital products, how Matt made over $100K in digital product sales last year and what kind of products do and don't work with their audience (like membership platforms). Andrew unveils his new product for Listen Money Matters and they chat about what they need to do to consistently market their courses. Enjoy!

P.S. You can check out Matt's favorite digital product platform Podia (it's an affiliate link!): Moneylab.co/podia

Business Autopilot Jan 20, 2020

Would your business fall apart without you? Matt and Andrew both had to take long breaks from their businesses a few months ago. They talk about how their businesses survived without them and how the wheels kept turning in their absence. From hiring the right people (and what that actually means) to setting up solid standard operating procedures, how do you make sure it all doesn't crumble to pieces when there's a real emergency? And how do you go about finding people you trust to take over? Enjoy!

P.S. You can check out Matt's last year in business (including how it did while he was gone) over on the website: Moneylab.co/Nineteen

Online Business Tools We Can't Live Without Jan 13, 2020

Cue Julie Andrews, because these are a few of our favorite things. Matt and Andrew walk through every single tool they use to run their online businesses. They cover all their must-haves: SEO research, hosting, caching, product sales, accounting, business organization, file management, email marketing, podcasting and YouTube video production. Phew! They also share brutally honest reviews of tools they're not-so-thrilled with (cough, ConvertKit, cough). Consider this episode the MTV Cribs walkthrough of online businesses. Except less luxury cars and more plugins. Enjoy!

P.S. You can get the full list of Matt's favorite tools here: Moneylab.co/About

5 Questions: Traffic Dips, Outranking Competitors and Recession Worries Jan 06, 2020

New Year, who dis? We're kicking off 2020 with our favorite kind of show: listener Q&A! Matt and Andrew answer a stack of listener questions, from dealing with a sudden drop in traffic (thanks, BERT update) to beating out a slimy competitor that's shot up the ranks in Google. And if you're worried about the next recession, Matt and Andrew discuss what they'd do to recession-proof their work. They cover it all, including how they'd turn an $1,300/month YouTube channel into a full-time business. Enjoy!

P.S. If you're looking for a website refresh in the new year, might we suggest checking out Matt's super fast, super sleek theme, Carbonate? You can grab it at the Money Lab store: products.moneylab.co/

P.P.S. Here's the YouTube experiment Matt talks about in this episode: Moneylab.co/youtube-optimization/

In It For the Long Haul (Greatest Hits) Dec 30, 2019

It's our final episode of the year, the last one in our Greatest Hits series, and the perfect motivation for your business New Years Resolutions: how to stick with it for the long haul. (This episode originally aired in March 2019).

It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to "success." Enjoy!

P.S. This episode may or may not be brought to you by Little Caesars Pizza.

Money-Making Hobby Sites with Sean Ogle (Greatest Hits) Dec 23, 2019

More goodness coming at ya from the Money Lab vault (this episode originally aired August 2019).

Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to talk about turning a hobby into an online business. Both Sean and Matt run websites based on hobbies they love: Sean runs a golf site and Matt runs a homebrewing website, BrewCabin.com. So how do they approach monetizing their hobbies? What does it take to create a paid community around something you love? And how do you make sure you keep the passion alive with your hobby when it's a business? If you've ever considered turning a hobby into an online business, this episode is for you. Enjoy!

P.S. You can find more about Sean at LocationRebel.com and BreakingEighty.com.

P.P.S. If you want to see a behind-the-scenes look at how Matt monetizes own hobby-based site, check out his course SEO for Bloggers: Moneylab.co/SEO

Practical SEO Writing Strategies with Michelle Lowery (Greatest Hits) Dec 16, 2019

The greatest hits keep rolling with some ultra-practical SEO tips (this episode originally aired August 2019).

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy!

P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers: Moneylab.co/SEO

P.P.S. You can find Michelle on Twitter @MichelleDLowery

Affiliate Site Showdown (Greatest Hits) Dec 09, 2019

The Money Lab Greatest Hits countdown continues with an affiliate marketing heavy-hitter (this episode originally aired April 2019).

It's a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their affiliate revenue streams? And what are the challenges of running a site that makes 100% of its money from affiliate marketing? Matt and Andrew dive into the revenue and risk of each of their money-making affiliate sites. Enjoy!

P.S. Speaking of affiliate marketing... the newest Money Lab course is here! Check out Matt's in-depth affiliate course at www,MoneyLab.co/Affiliate.

When Email Marketing Advice Doesn't Work (Greatest Hits) Dec 02, 2019

We're sharing more Money Lab's greatest hits, all December long! (This episode originally aired May 2019).

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy!

P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels

Finding New Income Streams (Greatest Hits) Nov 25, 2019

We're celebrating the holiday season by sharing the best Money Lab episodes@ And we're kicking things off with this super popular episode, which originally aired June 2019.

Matt needs money! He's already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenue. So how can he increase the flow of his existing income streams on his websites? Should he focus on micro changes, like optimizing click through rates? Or is it something bigger, like monetizing his video content on his YouTube channel? In this conversation, Matt and Andrew debate ways to increase their revenue without adding additional costs and by leveraging their super powers. Enjoy!

P.S. Want to create some affiliate marketing income streams in your business? Check out Matt's affiliate marketing course at Moneylab.co/Affiliate

Frictionless Course Creation Nov 18, 2019

Have you ever procrastinated creating an online course? Yeah, neither have we... Never. Nope.

Matt and Andrew talk about the magic that happens when you find the perfect software for hosting and selling an online course. Matt walks through his decision-making process for choosing a new course platform (spoiler: it's Podia!) and how making the switch is already paying off (spoiler: it's upselling!). Matt also outlines how he'll leverage this new online infrastructure to make even more course content in the future.

Will Matt become a course creating machine? Will Andrew finally drink the online course Koolaid and create a course for Listen Money Matters? If you've ever wanted an easier way of putting an online course out into the world, this episode is for you. Enjoy!

P.S. Wanna check out Matt's hot-looking product page? Check it out at products.moneylab.co

P.P.S. You can get on the Podia train here (it's an affiliate link, yo!)

Building A YouTube Engine with Thomas Frank Nov 11, 2019

If you're a creative, the pressure to make perfect, consistent content is real. Thomas Frank, aka Thomas the Frank Engine, aka the College Info Geek, joins the show to talk about growing his YouTube channel to 1.5 million subscribers, his moment of burnout and how he's running his business differently since bouncing back.

Matt and Thomas discuss how to remove yourself as a bottleneck from your business (even when you want 100% creative control) and the mental toll that happens when you're running in a self-made business hamster wheel (Thomas' crash-and-burn moment happens at the 28:40 mark).

So how do you outsource pieces of your work without feeling the need to be part of the entire creative process? How do you create a system to avoid burnout in the first place? And how do you deal with comments and trolls when you're trying to stay sane as a creator? Oh, and they also spend a good chunk of time nerding out on their favorite YouTube tools, like teleprompters, SEO plugins and captioning services. Enjoy!

P.S. You can check out Thomas’ YouTube channel at Youtube.com/thomasfrank

P.P.S. You can read more about Matt’s own YouTube experiment at Moneylab.co/Youtube-Optimization

A Long Road to $15K MRR: The Lasso Experiment Nov 04, 2019

"Let's just launch a SaaS company and become super successful in 6 months!" they said. "This will be soooo easy!" they said. Well, not so much.

Matt and Andrew talk about the launch of their SaaS product Lasso earlier this year, their audacious goal of reaching $15,000 MRR in just half a year and why they're only 10% of the way there. But they're still pretty optimistic. They discuss why they've faced such big hurdles along the way, like not truly understanding their ideal customer, and how they've finally started to embrace the fact that they ARE a "Make Money Online" plugin.

So what now? How do they plan to find new customers and affiliate marketers that already want what they're selling? If you've been following along with the Lasso journey and wondering how the heck it's going, this episode is for you. Enjoy!

P.S. Matt's tightened up the language and design on the Lasso sales page. What do ya think? www.GetLasso.co

5 Questions: Picking a Niche, Negative SEO, and Trusting Yourself Oct 28, 2019

Welcome to another listener question epsiode! Matt and Andrew respond to all the Qs from Twitter and email (keep them coming!). From negative SEO and Google penalties to what metrics to look for when you're picking a website niche. And how do you let go of total control in your business and hire out the tasks you shouldn't be doing? They cover it all, including Matt and Andrew's sordid past with blackhat SEO and how they've learned to trust themselves with their business choices.

P.S. As always, check out the sweet suite of Money Lab menu of products at MoneyLab.co/Products

P.P.S. Is it neesh or nitch? Pee-nalize or pen-alize? The world may never know...

Fueling Your Business Fire with Brandon The Mad Fientist Oct 21, 2019

Come on baby, light my business fire! (The Doors. Nailed it).

Matt and Andrew are joined by Brandon from MadFientist.com to talk about staying motivated in their online businesses. Brandon shares his journey of growing his own successful site (including the mental breakdown that motivated him to launch it) and chats about his newest online business, including the challenge of mixing business with a hobby.

The three of them debate what truly motivates them in their work (hint: it's not money, but it kind of is?) and how to keep that hunger alive when you start to feel like you're coasting in your business. How do you tap into that intrinsic motivation to keep the business fires burning bright? This is an honest, behind-the-scenes chat about what drives these guys to do what they do. Enjoy!

P.S. You can read about Brandon's synthesizer business experiment here: Madfientist.com/Online-Business-Experiment

P.P.S. Liked this episode? You'll probably enjoy the episode called Money-Making Hobby Sites with Sean Ogle that dropped at the end of August 2019. Check it out!

The Science Facebook Ads and Knowing Your Audience with Mojca Zove Oct 14, 2019

It's all about who you know. And you should really know your audience.

Mojca Zove, the founder of SuperSpicyMedia.com and TheScienceOfFacebookAds.com, joins the show to talk all about strategies for understanding your audience, especially when it comes to social media campaigns. She also dives into her transition from running a successful Facebook ads consultancy to running a product-based business.

So how do you convert eyeballs into sales? How do you validate a new product with your audience and bounce back if you have a disappointing launch? Mojca shares the ups and downs of her own journey, including the strategies she's used with her clients to turn Facebook views into actual customers.

If you're launching a new product to your audience or you're curious about the secret sauce behind a good Facebook ad campaign, this episode's for you. Enjoy!

P.S. You can find Mojca at SuperSpicyMedia.com and TheScienceOfFacebookAds.com And you can follow along with Mojca's journey on the Changing Gears YouTube video series here.

Converting Visitors Into Customers with Brennan Dunn Oct 07, 2019

You can't say the wrong thing to the right person -- but saying the right thing sure helps with sales! Brennan Dunn, the founder of RightMessage.com, joins the show to chat about personalized messaging and how to create a highly tailored sales funnel for your audience. Matt and Brennan discuss the nitty gritty of how to segment website visitors and email subscribers. How do you figure out who's coming to your site and optimize your message for those people? And what kind of data should you be measuring to see if personalized messaging actually works? If you wanna get extra nerdy about your business's sales funnel, this episode is for you. Enjoy!

P.S. You can find Brennan at RightMessage.com and DoubleYourFreelancing.com.

Taking Affiliate Marketing Seriously and Testing Our Links Sep 30, 2019

Hot links, coming through! Matt and Andrew make most of their income through affiliate marketing, so it makes sense to give their links a little love once and awhile. They discuss how they're optimizing, testing and tracking their affiliate links. What do you do when you start to look at your click data? How do you manage your affiliate link inventory and clean up what's not working and double down on what does? Every link counts, and this episode explores how to make each one count more. Enjoy!

P.S. If you want to step up your affiliate link management game, check out GetLasso.co!

Software as a Lifestyle Business with Corbett Barr Sep 23, 2019

How do you launch, market and sell a new product without going totally crazy? Corbett Barr, the founder of Fizzle.co and Palapa.co, joins the show to chat about his new SaaS business and how he approaches sustainable and sane business growth. Matt and Corbett discuss how to find new customers, how to close sales in the software world and how to gather initial feedback while you’re still iterating on a product. Whether you’re a software developer or an entrepreneur thinking of launching something new, this is a great episode for diving into the nitty gritty of marketing and growing a business. Enjoy!

P.S. You can find Corbett's work at Fizzle.co and Palapa.co. Fun fact: Matt and Andrew met through Fizzle!

The YouTube Experiment Worked And Made $12K+ Sep 16, 2019

Matt's been running an experiment to increase his YouTube ad revenue and sell more of his digital products through his videos. And guess what? It totally worked! In this episode, Matt and Andrew dive into all the techniques Matt's using to increase YouTube views, watch time and subscribers and explore why this new YouTube content strategy is paying off (literally -- Matt's made over $12K because of this optimization experiment). If you want a deep-n-nerdy dive into YouTube SEO, thumbnail designs, playlists and end cards, this episode is for you. Enjoy!

P.S. Want to see the behind-the-scenes of all this work (and the extra loud Hawaiian shirt Matt sports in all his videos)? Check out the entire experiment write up at Moneylab.co/Youtube-Optimization

Own Your Weird Way in Business with Jason Zook Sep 09, 2019

Being weird pays off. Jason Zook, the King of Weird Business Models, joins the show today to talk about all of the crazy businesses he’s started over the years and to celebrate his new book, Own Your Weird. Jason has sold his last name (twice) for a total of $100,000, created a business where he wore other people’s t-shirts for money, and sold his entire “future” to his audience. Jason and Matt explore how being weird in their businesses pays off and debate how to keep the weird stunts going without burning out. If you don’t already know Jason’s story of weirdness, this one’s worth the listen. Enjoy!

P.S. You can check out Jason and order his book at WanderingAimfully.com

P.P.S. Yes, Matt has a rap album. Enjoy: Moneylab.co/Rap

Is It Worth It? Analyzing Our Business Expenses Sep 02, 2019

The ultimate dream: spend a dollar in your business, earn ten dollars on the other side. But calculating business ROI isn't such simple math. Matt and Andrew discuss how they justify making big business purchases and figure out whether or not their large recurring expenses are worth it. How do they know if hired contract work will pay off? How do you put a price tag on things like mental health? And how do you make sure your business can handle a new monthly expense? It's simple, really: Phase 1: Spend Money. Phase 2: ? Phase 3: Profit. Enjoy!

P.S. Like the show? Let us know what topics you'd like us to discuss on the show! Send us a note at matt@moneylab.co

Money-Making Hobby Sites with Sean Ogle Aug 26, 2019

Should you try turning a hobby you love into a money-making website? Sean Ogle, founder of BreakingEighty.com and LocationRebel.com, joins the show to talk about turning a hobby into an online business. Both Sean and Matt run websites based on hobbies they love: Sean runs a golf site and Matt runs a homebrewing website, BrewCabin.com. So how do they approach monetizing their hobbies? What does it take to create a paid community around something you love? And how do you make sure you keep the passion alive with your hobby when it's a business? If you've ever considered turning a hobby into an online business, this episode is for you. Enjoy!

P.S. You can find more about Sean at LocationRebel.com and BreakingEighty.com.

P.P.S. If you want to see a behind-the-scenes look at how Matt monetizes own hobby-based site, check out his course SEO for Bloggers: Moneylab.co/SEO

5 Questions: Google Algorithm Changes and What Happens When You Die Aug 19, 2019

It's listener question time! Matt and Andrew answer everything from how to keep on top of the changes to the Google algorithm, how to treat nofollow vs. dofollow links and how site performance affects for SEO. Oh, and what happens to your website when you die? Matt and Andrew answer all your questions about optimizing your site for speed and prepping your website for the day you kick the bucket. Enjoy!

P.S. Want to organize your business as if you were a ghost? Check out Matt's Asana for Bloggers course: Moneylab.co/Asana

Practical SEO Writing Strategies with Michelle Lowery Aug 12, 2019

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy!

P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers: Moneylab.co/SEO

P.P.S. You can find Michelle on Twitter @MichelleDLowery

The Untapped Value of The Network Aug 05, 2019

Why is it so dang hard to ask for help? Matt and Andrew debate why they have so much trouble reaching out to their network and asking for favors -- even though they both have entrepreneur friends who would gladly help. How can they start leveraging their networks without coming across as fake or needy? They discuss everything from how to craft emails and how to stop procrastinating with pitching their work. Enjoy!

P.S. Have you seen the new Lasso sales page? Matt and Andrew are pretty proud of how it turned out. Check out the experiment here: Moneylab.co/MRR

Small Changes, Big Payoffs Jul 29, 2019

Earning thousands more a month with just a flip of the switch? It's possible. Small changes can pay off in big ways in the online business world. Matt and Andrew talk about the tiny tweaks they've made that have lead to more money. And we're talking really tiny tweaks, like moving around existing links, adding new featured images and making minor updates to existing products. It can take lots of tracking to figure out what changes work, but it makes for a better business in the long run. Maybe it really is the little things in life. Especially if they make you more money. Enjoy!

P.S. One of Matt's biggest payoffs? A small change to how he tracks his revenue. Check out his write up about his Lean Business Model at Moneylab.co/Lean-Business

A Blueprint for Growing Your YouTube Channel with Tom Martin Jul 22, 2019

How do you hack the YouTube algorithm? Tom Martin joins the show to teach us everything he knows about YouTube SEO and do a live teardown of Matt's Swim University YouTube channel. Tom is the YouTube mastermind behind several multi-million subscriber YouTube channels, including BBC's Mr. Bean. He shares strategies for getting viewers to binge watch your videos, designing thumbnails with great click through rates and increasing the total watch time on your channel. If you're looking for a step-by-step guide to YouTube SEO and growing a channel to Mr. Bean-level proportions, consider this episode your hands-on tutorial. Enjoy!

P.S. Tom was generous enough to offer a few YouTube intro course to MoneyLab listeners at VidPro.com/MoneyLab. Thanks, Tom!

P.P.S. Follow along with Matt's YouTube Optimization experiment here: Moneylab.co/Youtube-Optimization

Failed Experiments Selling Sponsorships and Ads Jul 15, 2019

There's money to be made in the advertising world. But is it the right business model for everyone? Both Matt and Andrew have made a living selling sponsorships and advertising through their online businesses. But over the years, they've both realized that it's not the right fit for their businesses or the way they like to work. Why did they abandon that business model? And what is the right business set up for making money through ads? Spoiler: it may just be peddling your own wares. Enjoy!

P.S. This episode is brought to you by... Money Lab! (Spoiler). If you want to support the show, check out the extensive menu of Money Lab courses here: Moneylab.co/Products

Unidentified Shiny Objects Jul 08, 2019

Ooh, piece of candy! As entrepreneurs, we're constantly being sold on new ideas. And some of us end up "impulse buying" those new ideas. It's classic Shiny Object Syndrome. Like an excited little puppy running after a bouncing tennis ball, it's super tempting to chase after new and exciting business ideas, tools and projects. Matt and Andrew talk about how they've fallen victim to Shiny Object Syndrome and how they avoid running after every idea that comes their way. Enjoy!

P.S. If you're looking for a new business idea to run after... check out Matt's course, SEO for Bloggers! But seriously: if you're in the market specifically for SEO training, this is the perfect course for that.

A YouTube Content Hypothesis Jul 01, 2019

YouTube is soooo hot right now. Matt's noticing an uptick in sales, traffic and ad revenue from the new YouTube videos he's produced and published for SwimU. So he's running an experiment to see if he can make more money through the 'Tube on both of his affiliate websites. Will producing YouTube videos again pay off in the long run? How the heck does YouTube SEO work? And how can you measure if it's working? If you're YouTube curious, this episode is for you. Enjoy!

P.S. Check out Matt's sweet new pool videos here on YouTube.

P.P.S. Here's a link to the Veritasium YouTube video analyzing why YouTube videos go viral.

Business Boundaries and Staying Focused Jun 24, 2019

FOCUS, PEOPLE! Both Matt and Andrew have historically sucked at setting boundaries with their businesses and focusing on what they actually need to do. But all that's about to change! And Andrew's about to start a family, so he's got extra incentive to figure how to manage his time.

They both love working on their businesses, but it means it's easy to get lost in their work or go down a rabbit hole with tasks that aren’t actually that important. So what are the critical areas they need to focus on with their business? And how do they start working smarter (not harder) with the hours they have? The clock starts... now. Enjoy!

P.S. Parkinson's Law is the old adage that "work expands so as to fill the time available for its completion." Definitely not "Oslo's Law," guys.

P.P.S. If you need some organizational help with your online business, check out Matt's course Asana for Bloggers: Moneylab.co/Asana

5 Questions: Seasonal Niches, Improving Affiliate Conversions and Stolen Ideas Jun 17, 2019

You've got business questions, we've got business answers! Matt and Andrew bring all the A's to your Q's, including a deep dive into measuring click-through rates and why goals might be more distracting than helpful. How do you improve affiliate marketing conversions on your website? How do you protect yourself from getting your ideas stolen on the internet? And how do you deal with running a niche website with traffic that dries up in the winter? Keep the questions coming and we'll keep the answers flowing. Enjoy!

P.S. Matt mentions his post on website optimization. Check it out on Money Lab here: Moneylab.co/Website-optimization

P.P.S. If you haven't already checked out Matt and Andrew's latest software Lasso, check it out at GetLasso.co

Finding New Income Streams Jun 10, 2019

Matt needs money! He's already trimmed his costs down to the bone in his business and now he wants to focus on efficient ways to ratchet up his revenue. So how can he increase the flow of his existing income streams on his websites? Should he focus on micro changes, like optimizing click through rates? Or is it something bigger, like monetizing his video content on his YouTube channel? In this conversation, Matt and Andrew debate ways to increase their revenue without adding additional costs and by leveraging their super powers. Enjoy!

P.S. Want to create some affiliate marketing income streams in your business? Check out Matt's affiliate marketing course at Moneylab.co/Affiliate

The Road to $15,000 MRR Jun 03, 2019

Getting to $15,000 monthly recurring revenue in 6 months... piece of cake, right? Matt and Andrew have challenged themselves to get their product Lasso into the hands of 300 customers by the end of November. It's a time crunch, which means not relying on long-term SEO and focusing on strategies that'll get more customers in the first few months. What tactics will get them the quickest and most impactful results? And how can they leverage their personal superpowers to get to that 6 month finish line? Enjoy!

P.S. You can read about the entire $15,000 MRR challenge at Moneylab.co/MRR

P.P.S. Jump on the Lasso waiting list at GetLasso.co. Giddy up, cowboy.

Rebooting Our Business Operating Systems May 27, 2019

You know you should have processes in place for your business. So why does every entrepreneur avoid this? At what point is it time to create better processes versus always fixing things as you go? Matt and Andrew break down the process of creating processes, including how to trick yourself into doing the really un-sexy work of building a business operating system. Matt has a literal gasping ah-ha moment in this one and maybe even solves the reason why Andrew has avoided this work. Enjoy!

P.S. Need better business operating systems? Have you seen Matt's Asana for Bloggers course? Check it out here: Moneylab.co/Asana

When Email Marketing Advice Doesn't Work May 20, 2019

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy!

P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels

Total Business Makeover with Travis Sherry May 13, 2019

WWMD (What Would Matt Do)? Travis Sherry of Extra Pack of Peanuts joins the show as Matt plays business consultant and dives into what's working and what's not on Travis' website. Travis shares all the juicy details (revenue, traffic, subscribers) and Matt unloads his advice on how he thinks Travis can start to rank for some meaty keywords and pull in more revenue. Buckle up: this episode is like a live mini course/case study in auditing an online business. Enjoy!

P.S. You can find Travis at ExtraPackofPeanuts.com

P.P.S. Want Matt to play consultant with your business? You can get the next best thing by checking out his SEO and Affiliate Marketing Courses: Moneylab.co/products/

5 Questions: Trashing Articles, Customer Feedback and Working Solo May 06, 2019

It's listener question time again! Matt and Andrew unpack all of your burning questions. How do you save an article that flopped in the SEO rankings? What should you focus on if you're only one person trying to build an affiliate site? And how much does Matt LOVE banner ads? (Hint: 0%). Thank you everyone for sending in your questions. Enjoy!

P.S. The Affiliate Marketing Video Course is on sale for $149! Check it out here: Moneylab.co/affiliate AND since you're a beautiful listener of the show, you can use the promo code PODCAST for 10% off.

P.P.S. Do you know what a meatball shorty is?

Getting Out Of Our Own Way Apr 29, 2019

Move, please! Get out the way! Like any good entrepreneur that cares too much, Matt and Andrew are prone to self-sabotaging the very same business that they love so dearly. So how do you stop yourself from derailing the growth and success of your online business? In this episode, Matt and Andrew discuss how to stop micromanaging and create business processes that last. Their little business babies grow up so fast - time to finally set them free! Enjoy!

P.S. Have you checked out Matt's Affiliate Marketing Video Course yet? It's a ton of affiliate marketing how-to video content (duh) and it's 10% off if you use the promo code PODCAST. Check it out here: Moneylab.co/Affiliate

Behind The Money Lab Curtain Apr 22, 2019

It's the one year anniversary of the Money Lab Podcast! Steph Halligan joins the show today to celebrate with Matt and take a behind-the-scenes look at everything that goes into an episode of Money Lab. From the work flow that makes podcasting easier to Matt's crazy tech setup in his new office-turned-podcast-studio, we explore each piece that make for an entertaining podcast. Enjoy!

P.S. You can find Steph hanging out on Twitter @StephHalligan

P.P.S. Matt documented his super profesh podcast set up here: www.Moneylab.co/professional-podcast

P.P.P.S. Have you seen Matt's Affiliate Marketing Video Course yet? Check out www.MoneyLab.co/Affiliate and get 10% off when you use the promo code PODCAST.

When Does It End? Apr 15, 2019

Time to wrap it up? Matt and Andrew debate how to know when it's stop growing a revenue-generating website. Is there a moment when an online business is “done” and it’s time to move on to other projects? Or should they always double down on the work if a website is making money? I don't think there was ever an episode where Matt and Andrew disagreed more ;-) Enjoy!

P.S. The Affiliate Marketing Video Course is here! And it's 10% off for listeners with the promo code PODCAST. Check it out at www.MoneyLab.co/Affiliate

Running a Paid Community with Jason Moore Apr 08, 2019

A subscription-based online community sounds good in theory, but what does it actually take to run a monthly membership site?

Jason Moore stops by to explore the payoffs and challenges of managing a paid community. How do you keep adding value so customers stick around? And can a skeptic like Matt be convinced to start his own Money Lab community? Jason helps Matt debate whether or not it's a fit for his business and his lifestyle. Enjoy!

P.S. You can find Jason at LocationIndie.com and ZeroToTravel.com

P.P.S. Check out the latest Money Lab offering, The Affiliate Marketing Video Course: www,MoneyLab.co/Affiliate.

Affiliate Site Showdown Apr 01, 2019

It's a battle royale between affiliate sites as Matt and Andrew debate the pros and cons of their different affiliate business models. From only using the Amazon affiliate program to managing tons of affiliate partners, how do they structure their affiliate revenue streams? And what are the challenges of running a site that makes 100% of its money from affiliate marketing? Matt and Andrew dive into the revenue and risk of each of their money-making affiliate sites. Enjoy!

P.S. Speaking of affiliate marketing... the newest Money Lab course is here! Check out Matt's in-depth affiliate course at www,MoneyLab.co/Affiliate.

Getting SaaSy with Justin Jackson Mar 25, 2019

"Internet stuntman" and long-time friend of the show Justin Jackson stops by to dive into what it takes to build a successful SaaS company. Justin's own company Transistor.fm (a podcast hosting platform) has reached over $8,000 in MRR in 8 months. How do you figure out how to price your product? How do you do stand out at a crowded market? And how the heck do you actually get your product to spread through word of mouth? This is a juicy one. Enjoy!

P.S. You can find Justin at JustinJackson.ca and Transistor.fm

P.P.S. Check out Jason Cohen's in-depth SaaS post that Justin talks about in this episode.

P.P.P.S. Have ya heard? Matt and Andrew have their own SaaS product called Lasso. "People like us use products like this!"

5 Questions: New Niches, Ethics and Selling Our Sites Mar 18, 2019

It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters? Thanks for submitting your questions and keep 'em coming. Enjoy!

P.S. Naturally, Matt talks a lot about his SEO course in this episode. Check it out at MoneyLab.co/SEO

P.P.S. Have you guessed what Andrew's secret niche site is? (He gives some big clues in this episode. But will he ever tell us outright?!)

In It For the Long Haul Mar 11, 2019

It only took 15+ combined years for Matt and Andrew to "make it" as "entrepreneurs." And you can, too! Listen in on Matt and Andrew's beer-fueled trip down memory lane recapping the slumps, the wins and the eff-it-all moments on the loooooooong road to "success." Enjoy!

P.S. Andrew casually recommends checking out WP Engine: www.Moneylab.co/wpengine

P.P.S. This episode may or may not be brought to you by Little Caesars Pizza.

$180K In Business Expenses Mar 04, 2019

Gotta spend money to make money, right? RIGHT? Matt and Andrew go over their business expenses from the past year and debate whether or not this old entrepreneur adage lives up to the hype. They talk real dollars and debate whether spending all that money in their business actually makes cents. Enjoy!

P.S. One thing that Matt's happy to spend money on? Email. Check out his Converkit experiment here: https://www.moneylab.co/email-funnels/

WE DID IT Feb 25, 2019

Oh snap, it's here! Matt and Andrew have finally launched their SaaS product, Lasso (an affiliate link manager and monetizer for Wordpress sites). In this episode, they talk about the crazy-making process of bringing a SaaS product to market and how excited they are to start using this beautiful piece of software. Enjoy!

P.S. Read all about Lasso and the entire challenge at MoneyLab.co

Is My Business Safe? Feb 18, 2019

It's 10 PM. Do you know where your income streams are? Running an online business means you're exposed to a lot of external forces, like algorithm updates, affiliate commission changes and even economic recessions. Matt and Andrew debate how to future-proof their businesses to protect against the unpredictable. Enjoy!

P.S. Sorry about the audio crackles in this one. Maybe Matt shouldn't eat pop rocks while recording.

Marketing Done Differently Feb 11, 2019

It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy!

Read Tim's post about marketing here.

Funnels of Love Feb 04, 2019

Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience and selling out? Dive deep into their funnels and see what happens on the other side. Enjoy!

Lifesaving Systems Jan 28, 2019

Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The System, man. Enjoy!

Online Business...In Bed Jan 21, 2019

Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it's been amazing. Other times it's been harder than a Brangelina breakup. In this episode, they spill the tea on what works (and what doesn't) when it comes to working with the one you love. Enjoy!

There’s Gold In Them Thar Podcasts Jan 14, 2019

It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they've faced along the way? What's worked well and what’s still a struggle? Grab your pickaxe, Prospector as we regale you with tales of podcasting gold. Enjoy!

Google The Emotional Robot (The Future of SEO) Jan 07, 2019

Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what's becoming more important when creating searchable content and how Google's AI is becoming more discerning and human-like everyday. I, for one, welcome our new SEO overlords. Enjoy!

The Good, The Sad, and The Fugly of 2018 Dec 17, 2018

We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining company? Find out what happened in 2018 and what's in store for 2019. Enjoy!

I'VE MADE A HUGE MISTAKE Dec 10, 2018

Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!

Mark-eting Suckerberg Dec 03, 2018

Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let's discuss. Enjoy!

The Structure Crux Nov 26, 2018

Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!

Remote Control Nov 19, 2018

Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!

A Physical Product with Caleb Wojcik Nov 12, 2018

Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy!

Go to https://www.calebwojcik.com/switchpod

Howdy Partnership Nov 05, 2018

Andrew and Matt might be entering a legit business partnership...again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!

The Podcast Marketing Burst Recap Oct 31, 2018

31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!

An Obvious Income Source Oct 30, 2018

What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don't ya think? Enjoy!

5 Questions: SEO, Conferences, and Teamwork Oct 29, 2018

You love it! It's 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!

Teamwork Makes The Dream Work Oct 28, 2018

Having good, talented people around you will help you build a business faster. That's true. But it's also not true sometimes. When times? Let's talk about it. Enjoy!

Video Head Gear Oct 27, 2018

Want to make great videos? What does it take? What equipment do you need? What equipment do you don't need do da do da day? Who knows? Let's talk about it. Enjoy!

Increase Your Page Speed Oct 26, 2018

Your website needs to be super freaking fast. That's what Andrew and Matt dive into on this episode. Everyone's a wiener! Enjoy!

SAAS Truth Bomb Oct 25, 2018

You can't handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won't' save you from this episode about software. Maybe they will. Enjoy!

Pricing On The Cake Oct 24, 2018

Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldilocks? Andrew and Matt talk about all that. Except for the Goldilocks analogy. They don't mention that at all. You're welcome. Enjoy!

eBooks That Earn $54,603 a Year Oct 23, 2018

Andrew and Matt talk about Matt's eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!

5 Questions: Imposters, Outcomes, and Time Oct 22, 2018

Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a business idea before you invest time into it, and how they time block our days. Enjoy!

The Social Media Marketing Paradox Oct 21, 2018

The basic question Andrew and Matt are trying to get to the bottom of here is, "should you invest in social media marketing to grow your business?" It's not that black and white. Every brand has different needs. They discuss this paradox we face as online business owners. Enjoy!

Prioritizing Projects Oct 20, 2018

We all struggle in our business when we don't know how to prioritize or don't know what to do next, right? Right. Well, Andrew and Matt talk about the many ways they filter ideas and pick the project to work on next. And they also talk about the dumb mistakes they made in the process. Enjoy!

Videos for Profit Oct 19, 2018

Thomas Frank is back on the show talking about YouTube videos. But this time, they're talking about money. How do you make money with YouTube videos? How are others making that sweet, sweet YouTube coin? Find out and enjoy!

Travel Gear for Business Oct 18, 2018

Matt doesn't always travel, but when he does, these are the things he carries. Also, the things that Andrew carries, too. This ep is filled with our must-have travel supplies. Enjoy!

A HYPER Focused YouTube Channel Oct 17, 2018

Andrew and Matt talk to Chase Reeves about his newish YouTube channel that is blowing up! It's very unique A cross between deep life chats and...bag reviews. Yup. Who knew?! He talks about that, how he makes money on it, and his departure from Fizzle. Enjoy!

Fool-Proof Systems Oct 16, 2018

Matt and Andrew believe in systems, not goals. Systems are what they use to grow our business. What they use to scale. And in this episode, Andrew and Matt dive into their process for building systems that you can use for your biz, dawg. Enjoy!

5 Questions: Money, Goals, and Marketing Oct 15, 2018

Oh yea, another 5 listener questions, coming at you! Andrew and Matt talk mostly about setting goals. Do they set goals? Is it worth it? Does it work? You'll have to listen to get answers to these questions and more. Enjoy!

Content That Stands The Test of Time Oct 14, 2018

Ok, you're a fly on the wall in this episode. Don't worry, you don't have to eat...you know, what flies eat. Or for that matter, what Jeff Goldblum eats. Probably pears. That's our guess. Anyway, we digress. This episode, Andrew and Matt have an off-the-record conversation about getting back to basics. Getting back to the things that made them successful: content creation. They discuss a future in which all they did was create content and software and nothing else. No more Mr. Manager. No more teachers. No more books. What the heck are we talking about? Who cares, just listen. Enjoy!

Business Books Oct 13, 2018

Who doesn't like books? Business books? Yea, we read them. They make us think. They inspire. They keep us up at night. They derail us. But more importantly, they're awesome. And boy, do we have some good recommendations for you this time. Andrew and Matt dive into their 11 favorite business books of ALL TIME! Enjoy.

Haters Gonna Hate Oct 12, 2018

Haters gonna hate. They're out there. They're being mean. You can have a thick skin, but that's BS. Andrew and Matt talk about handling the hate and dealing with the criticism that comes at people who do things in public on the internet. Enjoy!

Selling Sponsorships Oct 11, 2018

Talking about advertising. Making money. Making deals. Cashing checks. Breaking necks. Next? It's this episode filled with information about how Andrew and Matt sell sponsorships on their podcasts (so meta, bro). And how Matt sold sponsorship deals on his pool website. Enjoy!

The Art of Buying and Selling Websites Oct 10, 2018

Thinking about what it takes to sell a website? Perhaps you're looking to buy and flip a site. Or just buy a site. Or cry in a fight. Or lie a flight. Ok, The point is, this episode is all about buying and selling websites for profit. Let's do this! Enjoy!

Selling a Wordpress Plugin Oct 09, 2018

Any interest in creating and selling a Wordpress plugin? Andrew and Matt both created plugins and want to know what the real scoop is in selling them. Is it hard? Is it profitable? Can you screw it up? All of these questions and more with someone who took the leap and created his own plugin with a group of friends that's extremely successful. Enjoy!

5 Questions: Setbacks, Focusing, and Routines Oct 08, 2018

A new themed episode where Matt and Andrew answer 5 listener questions totally off-the-cuff. These questions are sent in from listeners and they read them verbatim and answer them with honesty. Look out for more of these episodes in the future. This is an idea pilfered from the Listen Money Matters podcast. Enjoy!

Working in Isolation Oct 07, 2018

It can get pretty lonely being a solopreneur who works from home. There are struggles to deal with. Consequences to face. And Andrew and Matt talk about these personal issues and triumphs when it comes to working alone. Enjoy!

Wordpress Plugins Oct 06, 2018

Andrew and Matt run businesses from Wordpress powered websites. And in order to operate those sites, they need great plugins to grow. In this episode, must-have Wordpress plugins. Enjoy!

Conferences: Attend, Skip, or Sneak In? Oct 05, 2018

It's hard to say whether or not attending conferences can help your business. At least that's what Andrew and Matt think. There are other ways to get value out of a conference and that's what they uncover in this episode. Enjoy!

Be a Boss That Doesn't Suck Oct 04, 2018

Are you a boss? Do you know what your team members think of you? Are you trying not to suck and have everyone in your company think you're a d-bag? Well, I hope so. Andrew and Matt talk about being a boss that doesn't suck. Enjoy!

Tools for Productivity Oct 03, 2018

There's no shortage of tools to help you be more productive in online business. That said, there are better tools than others. So that's what this episode is about. Enjoy!

Passion Mashin’ Oct 02, 2018

What the heck is "passion mashin'?" It's about combining two skills or passions in your life to create unique businesses or opportunities to grow your business. Both Andrew and Matt have practiced passion mashin' without even knowing it. So if you now know what it is, how can you practice to your advantage? Enjoy!

Building a Product in 7 Days Oct 01, 2018

It took Matt just 7 days to make an online product and not a "Minimum Viable Product" either. A full-blown, balls-to-the-wall, product. And he's done this twice. Andrew and Matt break down the entire process for building a product in a very short period of time. Enjoy!

Scaling Up Affiliate Marketing Sep 24, 2018

Affiliate marketing can be lucrative or a royal pain in the tuckus. But if you practice the art of honesty, transparency, and employ some excellent secrets we reveal in the show, you can nail it before you scale it. Then, you'll be sitting in the catbird seat, higgledy-piggledy. Enjoy!

Content Audits Sep 17, 2018

What if you could triple your website traffic by deleting a third of your content? Andrew and Matt discuss the merits of doing a content audit on your site and what that can do to improve your website traffic. Enjoy!

DON’T LISTEN TO THIS EPISODE Sep 10, 2018

Are you a rule breaker? Do you blindly follow the pack? Would you jump off a bridge if someone told you to? This is an episode about not listening to the gurus. Instead of practicing hero worship, look towards yourself. Stop taking advice from others and trust your gut when it comes to your own business. Everything is an experiment. And nobody has a secret sauce to help you with your business. Just because someone is giving you advice, doesn’t mean they’re right. Listen to yourself. Trust the numbers. Do what works for you and your business. What works for you might not work for someone else. Enjoy!

Managing Money Sep 03, 2018

What's in your wallet? Money? Good. That's where money should go. But when it comes to running an online business, the rules for managing your money are a little different. Andrew and Matt talk about how they manage their business finances with the right tools and the right team members. 3njoy!

Burnout Aug 27, 2018

Burnout! It's real. It's dangerous. It's Chronic. So Andrew and Matt discuss what it is and how to avoid it when working for yourself. They also share their personal stories of dealing with burnout. Enjoy!

Serious Podcasting Gear Aug 20, 2018

WARNING: This episode is a deep-dive on podcasting gear and equipment that Andrew and Matt use. It gets very technical and nerdy. If you're interested in podcasting for serious, then you'll love it. Otherwise, it might be crazy boring. Enjoy!

Quit Your Day Job Aug 13, 2018

Andrew and Matt talk about the entire three-year journey of Andrew quitting his day job and working on his online business full time. They discuss everything that went through his head and what it took financially when he decided to quit his well-paying job in New York City. Enjoy!

The Definitive Guide to Podcast Marketing Aug 06, 2018

Andrew and Matt talk about how they cracked the top 100 podcasts on iTunes in less than a year on their first podcast together. They review Matt's massive article on the subject and distill it down to the 5 best tips, tactics, and ball-busting work it takes to run a successful podcast promotion campaign. Enjoy!

Loose Grips Sink Business Partnerships Jul 30, 2018

Andrew and Matt talk about their failed partnership and business break up. Then, they discuss other partnerships that worked and debate the best way to structure a successful one that'll stand the test of time. Enjoy!

Website For Sale Jul 23, 2018

Andrew and Matt chat about Matt's experience and the decision to sell his two-year-old coffee website. Why did he do it? How did he do it? Should he have even done it? Should you sell your website, too? All of that and more in this episode. Enjoy!

PREMIUM SEO CONTENT Jul 16, 2018

Andrew and Matt talk about the 5 most important things to focus on when it comes to SEO. They rank them in order of great importance. Then, they edited and uploaded this episode – that's what makes it PREMIUM CONTENT. All killer, no filler. Enjoy!

Business Advice Of Men Jun 25, 2018

Barron Cuadro and Matt talk about the advice they'd been given over the last 10 years on how to grow their niche websites from outside experts and other's success stories. They commiserate over the trial and tribulations of trying every tactic under the sun for extreme business growth. Enjoy!

Long-Form Content For Long-Term Growth Jun 18, 2018

Michelle Lowery and Matt talk about the importance of writing and editing long-form content for growing your online business. And why trying to constantly "go viral" is a fool's errand for long-term success. Enjoy!

There's Always Money In The Banana Stand Jun 11, 2018

Stephanie Halligan and Matt talk about dealing with and spending money as entrepreneurs. They share stories on how they started working for themselves and what changed in their personal finance habits along the way. Enjoy!

How to Win Friends and Internet People Jun 04, 2018

Nathaniel Boyle and Matt talk about how they became #IRL friends through the Internet. And how they continue to develop REAL close relationships using the true power of social media (and what it was intended for). Enjoy!

Mental Health While Working For Yourself May 28, 2018

Justin Jackson and Matt discuss the pros and cons of being a full-time indie entrepreneur. And managing mental health while working for yourself. Enjoy!

Lifestyles of the Niche and Shameless May 21, 2018

Corbett Barr and Matt talk the differences between lifestyle businesses and other types. They gab about running their own lifestyle businesses and what makes it special...or not. Enjoy!

An Untapped Treasure Trove of Content Ideas May 14, 2018

Sean Ogle and Matt talk about the strategies they use to keep an endlessly moist supply of blog and video topics flowing on their hobby sites. Enjoy!

Writing Words On The Internet May 07, 2018

Zack Sexton and Matt write words on the Internet. Meaning, they publish articles on websites. And they talk about how they write, what they use to write, and publishing often. Words are the most important online asset. Don't you agree? Enjoy!

Baby You're The Boss At Home Apr 30, 2018

Stephanie Halligan and Matt talk about working from home, productivity when no one's pushing, and taking care of yourself, physically and emotionally. And you can learn more by watching the smash music video, "Work from Home ft. Ty Dolla $ign" by Fifth Harmony. Enjoy!

Do You YouTube, Dude? Apr 23, 2018

Thomas Frank and Matt discuss scripting, filming, and editing their high-quality videos. They talk about the business of "YouTubbing." Enjoy!

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