Modern Musician Podcast

Latest Episodes:

Mastering Music Business, Artistic Intelligence, and the Value of Patience with Sidney Eugene Dec 07, 2023

Show notes

Today’s guest is music industry vet and music business mentor Sidney Eugene. With a musical journey taking off as early as six years old, Sidney went on to be employed by Warner Bros. Records at 16 and facilitated his first deal for a whopping $52M at 19. His career is filled with numerous remarkable achievements, including creating the syncopated strings reference for Kanye West’s “Flashing Lights”, a successful tenure at Warner, UMG & Sony/RED, and more than 40 years in the music business.

Sidney shares his profound insights into the core workings of the music industry, emphasizing the criticality of treating music as a business. He also discusses the importance of understanding your audience, creating evergreen content, and planning for the future.

Here’s what you’ll learn about:

How to leverage the music industry "machine” to your advantage.

Strategies for building a strong community and creating quality, long-lasting content.

The importance of planning for the future in the music industry and taking ownership of your career.

For more insights from Sidney and to learn how you can fully harness the power of the music industry, head over to: https://www.learnmbe.com/

Ready for a music revolution? Join the Modern Musician community here: https://link.modernmusician.me/join-podcast

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Navigating the Future: Building Community and What It Means to Be a Modern Musician with Michael Walker Dec 06, 2023

Show notes

Michael Walker is the CEO and Founder of Modern Musician. Having personally reached 17 million views on YouTube, working with Grammy Award-winning producers and touring internationally to perform for hundreds of thousands of fans worldwide - Michael is one of those rare mentors who has actually walked the walk of their own methodology. Michael provides artists with the tools necessary to create a lasting career in the music industry.

Michael welcomes his friend and member of the Modern Musician team, Jared Christianson from the acclaimed metal band Arkaik, to discuss the future trajectory of the Modern Musician community and what lies in store for us in 2024.

Here’s what you’ll learn about:

The indispensable value of networking and learning from peers within the Modern Musician community.

Navigating the landscape of 2024: overcoming fears and embracing the future of music technology.

The reasons why becoming a part of the Modern Musician community will give you a competitive edge in 2024.

Ready for a music revolution? Join the Modern Musician community here: https://link.modernmusician.me/join-podcast

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Dissecting AI in Music, Deconstructing Misconceptions, and Embracing the AI Revolution with Bobby Owsinski Dec 04, 2023

Show notes

Bobby Owsinski is a renowned author of 24 best-selling books on the music industry and a revered expert in the realm of music branding and audio. With accolades such as contributing to Forbes, appearances on CNN and ABC News, and a highly-rated podcast in its 9th year with over 400 episodes, Bobby's expertise is indisputable. His recent production ventures have topped the Billboard Blues Chart at #2 and the Apple Music Rock Chart at #5, affirming his mastery in the field.

Michael Walker and Bobby Owsinksi dissect the intriguing world of AI in music. From dispelling fears and misconceptions surrounding AI to discussing the impact of artificial general intelligence on mankind, this dialogue promises to unravel the AI narrative in music production like never before.

Here’s what you’ll learn about:

The role and potential of AI in music creation and mixing

The concept and impact of artificial general intelligence

Strategies for harnessing AI in marketing your music

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Unlocking Opportunities with Groover: A Guide to Successful Music Promotion with Dorian Perron Nov 27, 2023

Show notes

Meet Dorian Perron, co-founder of Groover, an innovative web platform that has revolutionized music promotion and artist discovery. With a career filled with achievements, including the creation of the indie music blog, Indeflagration, and the Studio Flagrant, Dorian has dedicated his life to music and innovation.

In this episode, Dorian shares his insights on how to succeed using Groover, how the platform works, and how artists can maximize their potential by taking all opportunities available.

Here’s what you’ll learn about:

Discover how to effectively promote your music on Groover and leverage its capabilities for success.

Learn how to reach out to curators and industry professionals, and what opportunities await artists using Groover.

Understand the importance of an artist's mindset: leading with positivity, intention, and perseverance.

To learn more about Dorian Perron and his groundbreaking work with Groover, visit: https://groover.co/

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

"The Journey of 'JoJo Pose': Riding the Wave of a Viral Moment with Apollo Fresh Nov 13, 2023

Show notes

Meet Apollo Fresh, a Haitian American rapper from South Florida whose innovative blend of rap music and anime visuals has garnered him over 100 million views for his hit, “JoJo Pose”. Following this viral success, Apollo has adeptly used Modern Musician to boost engagement with his rapidly growing fanbase, creating a sustainable music model that effectively monetizes his followers.

In this insightful episode, Apollo shares his story of manifestation, resilience, and belief that brought him explosive success on TikTok. As he recounts his journey, he dives deep into the strategies of fan engagement and the mindset practices that keep him grounded and focused.

Here’s what you’ll learn about:

How to marry your passions to create a unique artistic style that stands out

The power of self-belief and resilience in overcoming adversity and achieving dreams

How to effectively engage with your growing fan base

For more of Apollo Fresh's energetic music, visit here: https://linktr.ee/apollofresh

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Rockstar Interview Series: Engaging Fans One-on-One, Rapid Email List Building, and Lessons from the Gold Artist Academy with Joe Eddie Nov 06, 2023

Show notes

Meet Joe Eddie: a six-string virtuoso from the north plains Red River valley. Joe's melodious, guitar-infused songs have resonated with fans worldwide, garnering him an adoring fanbase. Joe's journey is an inspiring tale of musical triumph.

In this episode, we delve into Joe's transformational journey from a local artist to an international sensation. From his humble beginnings and the struggles he faced to the power and fulfillment of connecting with fans on a personal level, Joe's story offers invaluable insights for aspiring artists.

Here’s what you’ll learn about:

An understanding of the strides Joe made in the Gold Artist Academy program and how it can aid their own musical journey.

The magic and effectiveness of one-on-one fan interactions, as demonstrated by Joe's growing fan base.

Joe's secret to building a 5000+ strong email list in just a few months and how it can be replicated.

Find out more about Joe and his remarkable journey at: https://joeeddie.com

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Amplifying Your Reach, Building Your Audience, and Cultivating Your Catalog with Amber Horsburgh Oct 30, 2023

Show notes

Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.

Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.

Here’s what you’ll learn about:

Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.

Understand the intricacies of record marketing and release strategy for budding artists to DIY.

Discover which campaigns yield the best results and how to reach a larger audience.

To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-accelerator

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Music Industry Innovation, The Artist Launch Challenge, The Power of True Connection with Modern Musician CEO Michael Walker Oct 23, 2023

Show notes

In this episode, Michael Walker divulges key details about his brand new Artist Launch Challenge, aimed at promoting artists using Modern Musician's StreetTeam software. This episode is crucial for artists aiming for a wide audience and sustainable income

Here’s what you’ll learn about:

Learn about the innovative Artist Launch Challenge and how it can catapult your music career.

Gain insights into Michael's personal journey, from grass-roots musician to music industry mentor.

Discover the growth and future of Modern Musician and understand why Michael's innovative thinking is indispensable.

Register for the Artist Launch Challenge for free here: https://go.modernmusician.me/artist-launch-challenge-a?utm_source=podcast&utm_campaign=artist-launch-challenge

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Driving Awareness, Direct to Fan Sales, and Principles of Digital Marketing with John Oszajca Oct 16, 2023

Show notes

John Oszajca, a former recording artist for Interscope and founder of Music Marketing Manifesto, joins us in today's episode. With an impressive track record in the music industry and a knack for entrepreneurial ventures, John has been a keynote speaker at global conferences and events. Known for revolutionizing the industry with his “direct to fan marketing” approach, he has helped myriad artists climb to dizzying heights on various sales charts and land Grammy nominations.

In this captivating episode, John delves into how to harmonize your message with your music marketing and the principles of digital marketing. Combining his passion for music with a data-driven approach he shares how he’s making a significant impact on how independent musicians market their music.

Here’s what you’ll learn about:

The principles of digital marketing for the music industry and why it works so well

Why digital marketing today is remarkably effective and what most musicians are missing out on with social media.

The importance and the method of building a mailing list and selling products to fans

Deep dive into John’s ingenious approach and learn more about his music marketing strategies here: https://musicmarketingmanifesto.com/

Apply for Gold Artist Academy:

https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Rockstar Interview Series: How To Go Viral, Build Your Community, and Monetize Your Audience with Erica Mason Oct 09, 2023

Show notes

Erica Mason is a BET-featured, award-winning hip-hop and R&B artist, who channels her passion for empowerment through her music. Her songs "Addicted to My Phone", "Unappreciated", and "Better" went viral on Instagram and TikTok, helping her amass over half a million followers in just 90 days.

In this episode, Erica shares how she harnessed the power of social media to expand her fan base and the strategy she used to amass over a million followers across TikTok and Instagram. She also dives into her personal journey and her unique approach to connecting with fans.

Here’s what you’ll learn about: