What do you do if you can't tell the world about the work you create for your customers? Many marketers in government contracting run into this problem. Director of Corporate Affairs at MetroStar, Anne McCombe, works closely with the marketing team at the leading solutions and digital services provider and helps tackle these roadblocks daily as they serve the public sector. Tune in to this fast-paced episode to learn tips for government marketing and how to highlight sensitive material.
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Timecodes:
1:50: Chatting about the interagency accessibility form and plain language use in government
6:26: Interview with Anne McCombe, Director of Corporate Affairs, begins
8:54: Why is MetroStar expanding in Bloomington, Indiana?
11:23: What makes a good elevator pitch for a government contractor (GovCon)?
13:53: Chatting about working with secure customers and how to market your work with them
15:15: What are some key GovCon marketing tactics?
16:03: What are CPARS?
21:35: How can you market sensitive material?
32:37: What is it like working with the Marine Corps?
35:28: General tips for government marketers