Stay ConnectedEvery Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.
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The 97th Academy Awards are this weekend, giving us a glimpse into the past and future of Hollywood and the entertainment industry. For an insider’s take on the state of the business and how the Academy works, Ben and Max bring on Matt Belloni, founding partner of Puck and host of The Town podcast. They talk about Netflix’s Oscars strategy with Emilia Pérez, the disconnect between the Academy’s interests and what happens on stage, and why the Oscars still matter in 2025. They also discuss if Hollywood will take a rightward turn with the culture, Matt’s own career from behind the scenes at the Hollywood Reporter to now being recognized for his voice, and his predictions for this weekend’s awards.
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This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, and Bill O’Reilly. Ben and Max bring on Red Seat’s co-founder, Chris Balfe, to talk about the acquisition, how Piers Morgan brokered the deal, how Fox Corp. will deal with empowered creators, and what it all means for the future of media.
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If you have a tip or a comment, please email us mixedsignals@semafor.com
The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their Marvel-style approach, and her high stakes bet in one of the only remaining mass audience moments in media. They also talk about how she got 9 other brands to participate in the ad, why she avoided celebrities, and the vibe shift from “purpose” to escapism in advertising.
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Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to build brands like hers. She’s also got unexpectedly kind words for how Rupert Murdoch – “Uncle Satan” as she calls him – is handling the current media moment, and an update on her bid to buy The Washington Post.
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This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us mixedsignals@semafor.com
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As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring on political risk advisor Ian Bremmer of the Eurasia Group. They talk about how global leaders are engaging with new media and if digital media is shaping global politics, or vice versa. They also talk about Ian’s run-in with Elon Musk in 2022, and how Donald Trump’s second term will influence media leaders like Zuckerberg and Bezos.
Be sure to follow Nayeema’s new show, Smart Girl Dumb Questions, on Apple, Spotify, YouTube or wherever you get your content!
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us mixedsignals@semafor.com
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
This year’s Consumer Electronics Show (CES) showcased an array of new gadgets, screens, and robots – but will any of them impact how and what we consume? Or will the real changes come from Washington, where the big tech companies from Meta to Amazon seem to be targeting their attention? To discuss all the ways that tech and tech leaders will impact the media industry this year and beyond, Ben and Max talk to Jessica Lessin, founder and CEO of The Information. And Max hits the ground running with his first episode as co-host, as Taniacs rejoice.
Nayeema Nation: Be sure to follow Nayeema’s new show, Smart Girl Dumb Questions, on Apple, Spotify, YouTube or wherever you get your content!
Find us on X: @semaforben, @maxwelltani
If you have a tip or a comment, please email us mixedsignals@semafor.com
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals!
Be sure to hit follow on Nayeema’s new show on Apple, Spotify, YouTube or wherever you get your content!
Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza
If you have a tip or a comment, please email us mixedsignals@semafor.com
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On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to debrief.
If you want more on the Ozy story, check out the three-part series, “The Unraveling of Ozy Media” from CJR’s The Kicker. And for more from Brian Wieser, check out Madison and Wall’s podcast and newsletter.
NOTE: We’ll be off next week – but stay tuned for our next episode (and some exciting news) on January 3rd, 2025.
If you have a tip or a comment, please email us mixedsignals@semafor.com
Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
YouTube and podcasts have come fully of age as dominant forms of media, and legacy media companies are frantic to buy their way in. Ben and Nayeema tackle this with Colin and Samir, two veteran YouTubers and media thinkers who have spent years helping their peers figure out digital media. They talk about this latest rise of YouTube, the reality of revenue-backed creative, and what legacy media gets wrong about digital creators. It’s a conversation so compelling that… Nayeema reveals she might try to jump ship into that world herself…?! After the conversation, Max Tani joins to debrief and offer his fact-check for the lacrosse scene in LA.
Oh, and Colin and Samir also share their many GoDaddy accounts for their endless business ideas. For more from Colin and Samir check out their podcast, The Colin and Samir Show, and their newsletter, The Publish Press.
If you have a tip or a comment, please email us mixedsignals@semafor.com
Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza
Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media
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