Mistakes Make Magic

Latest Episodes:

081: A Guide to Better Photo Posing - Q&A Style Mar 18, 2020

Show notes

Do these questions sound familiar:

* How can I achieve the natural, spontaneous/candid look with my posing without shooting a million candids and hoping for the best?

* How do I set up a posing 'flow' where I'm not grasping at straws and feeling awkward trying to come up with the next pose?

* What are some of the methods you use to pose a variety of body types confidently -- e.g. flattering parts of their bodies the clients might be insecure about?

In this q&a style episode, I'm walking Krysia Lynne through some of the techniques I use to create consistent and timeless poses for my clients!

080: The Secret to Converting Clients with Erika Fitzgerald Feb 26, 2020

Show notes

With any business, it's totally normal to focus on the product, service, and visuals of your brand...

But you know what's the real secret sauce: Words

Words will ultimately help you convert clients from potential inquiries into actual customers! And on the podcast today we have professional copywriter Erika Fitzgerald sharing SO. Much. Good. Content!

My mind was blown by all the nuggets she was sharing! We talked about:

* Mistakes people are making with their website copy and what mistakes Erika has made

* How many words are too much?

* Who should you be writing to?

* What happens when your personal language doesn't match your ideal client?

...and all the tips that will help you become better at writing, even when you don't have the funds to hire a professional yet! I hope you love this episode!!

079: A Guide to Starting and Growing Your Photography Business Feb 12, 2020

Show notes

We're changing things up on the podcast this week and for the first time ever, I'm airing a live mentoring session with a newly budding photographer.

When starting a photography business there are SO many questions:

- How do I legalize the business and when should I?

- Do I need a business account?

- I don't have any clients yet...how do I get my name out?

- If someone does come to me, what do I charge?

If you're in this place of working a 9-5 and dreaming of being a photographer but don't quite know where to begin this episode is for you!

078: How to Become Travel Influencers and Bloggers with Traveling For Two Feb 03, 2020

Show notes

What started as a birth right trip turned into an opportunity for collaborations and sponsorships as traveling influencers/bloggers. Joel and Marla of Traveling for Two found themselves in 30 countries in 13 months. Their social platforms were originally intended to keep their friends and family members informed of their travels but sparked the interest of thousands all over the globe. Marla is sharing on this episode things like:

* How to make money as a travel influencer

* The challenges of create content while still enjoying travel

* How to split duties when collaborating with a partner

* The struggles of wanting to be both real and curated simultaneously

* Encouragement to get out and see the world

If you are someone who's dreamed of traveling and getting paid for it...this episode is for you! Or maybe you just want to hear about their adventures all over the world. :) This was a fun and interesting episode that I'm excited to share with you!!

077: Holdfast (Matthew Swaggart) - Why Timing Is Important Jan 21, 2020

Show notes

On this episode of Mistakes Make Magic, we're featuring Holdfast's visionary Matthew Swaggart. Timing is everything in life. For Matthew, his timing couldn't have been more perfect for the invention and creation of the Holdfast product line.

If you've ever seen a photographer wearing those harness-like leather straps at a session or event, Swaggart is responsible for the aesthetic and creation of this design. What started as two belts fastened together turned into a product that has revolutionized how photographers handle and carry their gear.

In this episode you'll hear all about:

* Why timing is important

* What to do when competition creeps in

* How to protect your design and your brand

* Where Holdfast employs all its workers

* How to trust your intuition when you see a need for a product

* Realizing a vision

076: Catherine Guidry - How to Start a Podcast Jan 03, 2020

Show notes

If you've ever considered starting a podcast, here's how to do it! On this episode I was interviewed by Laura Murray and answered all the questions she posed regarding starting and running a podcast. We started Mistakes Make Magic over two years ago and have learned so much along the way.

I'm honored and thrilled to dive into all the specifics of what gear to use when starting a podcast, how to find podcast guests, and more on this episode. If this is something you've thought about, this is an episode you definitely want to tune into!

075: Amanda Crean - Finding a Signature Style + Confidence Dec 18, 2019

Show notes

An industry veteran, Amanda Crean has photographed some of the most beautiful weddings around the globe for the last 12 years. You can see her work in Martha Stewart Magazine, Brides, Southern Weddings, The Knot, Style Me Pretty, Once Wed, Confetti Magazine, Vogue and more. Whether an intimate celebrations or grand affair, Amanda documents in her signature effortlessly chic, relaxed, and sophisticated world view. (And always with a dose of humor.)

Amanda is so much fun! I can’t wait for you to hear about:

Marketing to a specific audience
Tips for photographing for publication
Finding confidence as a photographer

And as always, some mistakes Amanda has made during the last 12 years.

074: Tayler Hollman - Becoming a Marketing Master for the Pros Dec 04, 2019

Show notes

Our guest is the owner of TAYLRD Media + Designs and the Co-Founder of Sourced Co. As a wedding industry marketing consultant, she works with wedding professionals to help them develop the skills, strategies, and guides needed to market their businesses and build their brands! I really enjoyed chatting with her and hope you love learning:

Top tips from Sourced Co. On what you should be focusing on to level up your marketing
Common mistakes wedding professionals make when it comes to marketing and what you can do to change it!
If you’re short on time and already feeling overwhelmed, a few things that might help you regain that time back...AND keep up with your business marketing!
Top branding and content creation tips for the creative industry professional!

073: KT Merry – Finding Meaning and a Mission Through Work Nov 20, 2019

Show notes

KT Merry is an incredible photographer, explorer, and environmentalist. She works alongside her business partner and husband Chad, and together they seek to balance the curated with the raw, the composed with the real. They are destination photographers and have photographed some of the most impeccable and thoughtful events. She was named a top photographer by Harpar’s Bazaar and Martha Stewart, one of the top 100 most inspiring people by The Knot, and a rising star by PDN Magazine.

I chatted with her about another side of her business though—the philanthropic and environmentally conscious side.

What you will learn in today’s episode:

Mistakes we are making as a society when it comes to animals and the environment
The mission of KT’s venture Render Loyalty and the organizations it supports
How to reduce your carbon footprint as a creative entrepreneur or photographer, especially one who shoots film

You may have heard KT mention the Education tab on her website; that's coming soon! But right now she is offering Mistakes Make Magic listeners a freebie!!

7 Mistakes Photographers Make... when making the leap from mainstream to luxury http://ktmerrycourses.com/7-mistakes

From KT: I’ve seen countless photographers make these mistakes over my 20-plus years as a photographer — I’ve even made some of them myself. After reading this, you’ll be more prepared than ever to make that leap to luxury, and to do it successfully!

072: Amy and Erich McVey - Partnering in Business and Life Nov 07, 2019

Show notes

Erich Mcvey is a wedding, portrait and editorial film photographer with a love for medium format cameras, natural light and incredible scenery. Using an approach that combines documentary and fine art styles, he captures beautiful, honest, and timeless images.

Named by Harper’s Bazaar and Martha Stewart Weddings as one of the best wedding photographers in the world, and twice selected as film photographer of the year by Belle Lumiere Magazine, Erich’s work has been featured in top wedding publications.

Amy is the person behind the scenes making it all work. She is a wife, mom, branding / marketing consultant, and a true partner, and that’s what I chatted with Amy and Erich about for this episode of Mistakes Make Magic: Partnering for Life and Business.

What you will learn in this episode:

Protecting yourselves financially when being in business together
Raising children as entrepreneurs
Launching an If I Made Course

And, of course, the mistakes Amy and Erich have made and lessons they’ve learned while being #couplegoals.

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