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    Arts

    Mindset & Money Mastery for Photographers with Karinda K.

    Struggling to make real money with your portrait photography business? Tired of feeling like a “starving artist” and ready to build a thriving, profitable brand without burnout?

    Welcome to the Your Magic Year Podcast with Karinda K. — where photographers learn how to simplify their business, master in-person sales, and confidently sell wall art that clients love (and actually buy).

    Each week, Karinda shares practical strategies, money mindset shifts, and proven sales techniques that helped her grow a multi-six-figure photography business—while working less and living more. You’ll discover how to elevate your client experience, price for profit, and attract clients who are eager to invest in your art.

    Whether you’re a portrait photographer, pet photographer, wedding photographer, or somewhere in between—this show is your go-to resource for building a sustainable, high-impact photography business that reflects your values.

    Join Karinda K., an equine photographer with over a decade of experience, as she helps you go from stuck and overwhelmed to confident CEO.

    Advertise

    Copyright: © 2024 Mindset & Money Mastery for Photographers with Karinda K.

    • Apple Podcasts
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    Latest Episodes:
    15. The Secret to Making Your Portrait Business Unique Dec 26, 2022
    Show notes

    Send us Fan Mail

    What is your why? The thing that drives you and your business, the reason for everything that you do?
    What if I told you that you're wrong?
    Is your why something that 10, 20, 100 other photographers could also say for themselves? If so, then I stand by my previous statement, you are wrong.
    Your why comes from what makes you uniquely you. It pulls from all of your history, your upbringing, and your experiences.
    In the marketing world, they say that consumers don't buy what you do, they buy “why” you do it. Your why will not only shape the way you run your business but will dictate the way that you dress and pose your clients, ultimately shaping the way your final portraits look.
    In this episode, I'll be diving deep into this topic. After you listen, I would love to hear your thoughts on your why and how it has shaped your business!
    Resources:
    Business Books I Recommend | Find Your Why

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    14. Myths About In Person Sales for Photographers Dec 19, 2022
    Show notes

    Send us Fan Mail

    Does the thought of in person sales (IPS) send you into a panic? Is your knee jerk reaction "I won't do that, I'm not a sleazy salesperson"? If so, I'm so glad that you're here!
    In this episode, I'm going to break down the common myths about IPS. I promise you, there are no sleazy salespeople, pressuring clients, or trickery happening over here!
    IPS, done right, means that you can have clients spending $5-6k on average with you on albums and wall art, while still having options for those with smaller budgets. Your clients will love the fact that you're helping them to sort through all of their portraits, deciding which ones to print. They'll be in awe of the final product because you helped them choose the right finishes and the properly sized artwork for their walls. Your clients won't be blindsided because you will prepare them properly for the investment by being clear and transparent with them from the first point of contact.
    Proper preparation and systems make IPS an amazing experience for both you as a photographer and your clients.
    I'd love to hear your thoughts on an IPS business model. Is that how you run your business or are you scared to make the switch? Why? How have your thoughts changed after listening to this episode? Connect with me on social media (links below) and let me know!
    Join us for our Plan Your Year Workshop that is happening in January -> if you miss this live event you can also grab the replay after the event. I hope to see you there!

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    13. 9 Things You Need to Do To Plan Your Year Dec 14, 2022
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    Are you running your business by the seat of your pants, or are you planning out every last detail? One of my favorite topics to dive into is planning for the new year. In today's episode, we'll go over the 9 things that you need to do when planning for the new year. These tasks will help you to bring intention to your business while continuing to grow your business with clear methods to make sure that you're staying on track.
    The 9 Things You Need to do to Plan Your Year are:

    1. Set Clear Goals - ‌This means we should set specific & challenging goals, write down our goals, visit our goals daily, share our goals in a community, and imagine & visualize our goals.
    2. Plan From a Higher Place - Stop thinking small and dream BIG! Plan your life from the perspective of the you that you will be when you've "made it".
    3. Know your Financial Goals - Determine how much you need to make from each client in order to meet your financial goals. Understanding business finances so that you can accurately plan for reaching those big financial goals.
    4. Perform a Client Audit - Identify where your past year falls in relation to your goals. Take a look at your average client investment, what they purchased, and how big of art did they purchase, determine ways that you can increase that client investment by making tweaks in your system.
    5. Perform a Financial Audit - Know where your money is going!
    6. Create a Budget for the New Year - Plan for large purchases and all of the potential spending that you will do in the next year.
    7. Mark Off your Calendar - Planning our your entire calendar allows you to set boundaries on your time and gives you a sense of stability throughout the year. Plan for your time off, what days do you want to hold client meetings, which days will you shoot portraits?
    8. Time Block your Weeks - Determine what hours you want to work. Setting boundaries on your day-to-day schedule is just as important as your yearly schedule. It will allow you to keep a consistent schedule that you and your family can count on.
    9. Create a Marketing Strategy with Intention - Create a marketing plan that gives you a clear and concise plan so that you know what to focus on. Market to your ideal client and know how you're going to get them through your door.

    ‌Now, if you want to go through this entire process with me, you can join us for our Plan Your Year Workshop that is happening in January -> if you miss this live event you can also grab the replay after the event. I hope to see you there!

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    12. Taking out the Trash in Your Life and Business Dec 05, 2022
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    As a person and a business owner, it is incredibly important that we are protective of our time and energy and we start to recognize the things in our life that do not contribute in a positive way. In this week’s episode, we will talk about how we can perform an audit of our life and business to identify the things we need to kick to the curb.
    We will talk about how to

    • Audit your time to identify areas that might be a time suck or don't help to grow your bottom line
    • Audit the people in your life to identify those people that may not be contributing to your life in a positive way
    • Audit your business to figure out what tasks you can get rid of or hand over to someone else so that you put your focus on what you truly love to do

    Performing audits is extremely important for your business- but often times we forget to audit the day-to-day of our life.
    During our Plan Your Year Workshop we go into an in depth process to audit your finances and clients to tweak your business before you dive into the new year. Don’t forget to grab a seat for our Plan Your Year Workshop on December 7th, 2022.

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    11. Why I Ditched My Price List Nov 28, 2022
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    At a recent summit that I spoke at - I made one of the most controversial statements that had the chat exploding with comments.
    I told them that I ditched my price list.
    I decided to ditch my price list years ago. I realized that by having a price list I was letting my clients simply order off a menu like they were at McDonald's when instead I wanted to run my business like a 5-star restaurant.
    Giving our clients a pricing menu- is like asking them to read a different language. No matter how beautiful or perfectly crafted, our clients don’t truly understand what it means.
    I made the decision to get to know my clients. Determine what their needs are, educate them, and then provide them with exactly what they truly want.

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    10. I Can't Even Give Away A Free Session Nov 21, 2022
    Show notes

    Send us Fan Mail

    What if I told you that two little words are single-handedly ruining your business and the entire photography industry?
    That's right. I said it.
    Model Calls are destroying photographers' businesses. Model calls put the wrong message into the world. They tell your potential clients that you aren’t worth it, and in the long term they damage your brand.
    After all, why would anyone pay for portraits when you are desperately trying to give away free sessions?
    What if the problem could be fixed by simply spinning things the right way. What if I told you that there is a way for model calls to be done the right way?
    Tune in to this week's episode to learn the correct way to build your photography portfolio while putting money in your pocket and without decreasing the value of your end product.
    ‌

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    9. The Real Compass of Your Business - Your Why Nov 14, 2022
    Show notes

    Send us Fan Mail

    Have you ever made decisions in your business and then felt like “this doesn’t feel right” or maybe you just feel some type of resistance and you don’t know where it is coming from?
    I like to say that your “why” is like a compass in your business, it can help guide the way and make sure that you don’t fall off track.
    In all reality though- it helps ensure that we truly LOVE the business we are building and connect with our clients on an entirely new level.
    Our why shapes everything we do from the way we talk to our clients on an info call, the way we style our clients, the way we pose our clients, and even the products that we offer. It sets us apart from our competition and allows us to coexist with a million other photographers without ever feeling like we have to compete.
    To find your why start to look at the three most impactful memories in your life, and journal about those three memories. See what themes come up and what really resonates with you from those stories.
    You will know you are there when the emotions your why elicit are so strong that you find yourself choking back tears.
    Head over to our private group on Facebook - Photography Business Tune Up With Karinda K. - and share with us what you think your why is.
    Resources from this episode:
    Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team - By Simon Sinek

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    8. The Importance of Making a Plan for Your Year, Month, Weeks, and Days Nov 07, 2022
    Show notes

    Send us Fan Mail

    It might only be November, but it isn’t too early to start planning for 2023. This week we look at the importance of creating a plan for your year, month, week, day, and even hour. During our Plan Your Year Workshop we help create a strategy for planning exactly what your schedule will look like for the entire year down to the hour so that you can plan your year with intention.
    Planning your year allows you to

    • Make decisions with an end goal in mind so that you are not wasting your time on things you don’t need to do
    • Have consistency and hop off the rollercoaster of “oh no it is the slow season” because you know there are seasons that you can count on happening
    • Ride the waves of productivity by focusing on one task or thing at a time and being highly productive

    If you want to work with me to plan your year, check out our Plan Your Year Workshop where we will work through this entire process together. Our Plan Your Year Workshop takes place on December 7th, 2022.
    Join our Plan Your Year Workshop LIVE!

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    7. How Money Mindset Impacts your Portrait Business Oct 31, 2022
    Show notes

    Send us Fan Mail

    On this week's episode, Karinda dives into the three ways your bad relationship with money and fears surrounding money may be impacting your photography business.

    Does this sound like you?

    • Are you afraid to set your prices where they need to be because you are worried nobody will pay those prices?
    • Do you freak out at the thought of having a conversation with a client about money?
    • Are you wondering why you don’t have any clients, but at the same time you are worried about putting yourself and your business out there because you think people will say “you are too expensive”

    Don’t worry, you aren’t alone. These are some of the most common things I see stopping my coaching clients in their tracks when it comes to building their businesses. Together, we will explore the reasons why you have these thoughts/feelings and how you can get past them. You have the ability to get over these icky throughs and feelings surrounding money and finally get out of your own way.

    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


    6. Why We Keep Getting In Our Own Way in our Photography Business Oct 24, 2022
    Show notes

    Send us Fan Mail

    During this week’s episode, Karinda dives into why we keep getting in our own way when we are building our business and how our mind is built to protect us.

    During this episode, you will learn:

    • How this protective mechanism isn’t always a bad thing and how all of the human race would have disappeared a long time ago if we didn't have this protective mechanism.
    • That our brains aren’t quite as smart as we might think, our brain doesn’t know the difference between reality and what we visualize.
    • How to recognize when your brain is stopping you - and how to start to re-wire your brain changing your “story” and your reality.

    By recognizing when your brain is stopping you from doing what you need to do and changing the story you are telling yourself, you can stop getting in your own way and start your journey to doing what you need to do to build a profitable photography business.


    Connect with Karinda!

    • Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
    • Website
    • Photography Business Tune-Up with Karinda K. - Free Facebook Group
    • IG @Masteryourmindmoney

    Thanks for listening!


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