From my own experience, it's always best to use platforms like Facebook, Instagram YouTube, or even BeatStars as a way to bring an audience to you, which you can then move into your own ecosystem.
And for me, that might look something like this👇
1). Someone clicks on my Facebook/Instagram ad and goes to a page on my website.
2). Then, I give that person something (usually beats or a training workshop) in exchange for a name, email address, and/or phone number.
3). I then use that phone number and email address to stay in touch and build relationships with the people I work with.
This whole process is part of a bigger system that I developed (called The Producer Funnel), and it's one of the biggest assets to my production team, Legion Beats.
The reason why it's been so beneficial to my business is because it allows me to build relationships with my customers at a high level in my own ecosystem.
And recently, I wanted to get a closer look at how advertising experts use social media platforms to promote their products and build their own audiences...
...so I sat down with advertising specialist Lisanne Murphy to diagnose some problems that music producers (and online businesses in general) are having with their online ads.
She thinks that success in your online business today in 2021 is largely based on how well you can communicate with your customer.
Kinda like what I said earlier with The Producer Funnel, Lisanne, is a strong believer in creating your own platform built to serve your audience.
And while email and text messaging are two of the most effective ways to build community, Lisanne also suggests using tools like Facebook Groups, Slack, or even Discord to keep communication open.
She believes that the goal of running Facebook and Instagram ads should be to get people off of Facebook and Instagram, and onto your own platform so that you can serve them down the road and not just today.
So, if you're new to advertising and are thinking about running some ads for your producer business...
...I'd suggest going into it with the intention to first build trust and relationships with your customers.
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