Membership Site Success Podcast

Scaling Memberships with Automation, AI, and Loyalty Programs with Crystelle from Launchy Mar 04, 2025

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Retention, Scaling, and Smart Membership Growth with Vic Dorfman Feb 19, 2025

Full show notes can be found here:

All Things Membership Hosting, Caching, And Performance With Hosting Expert Denny Cave Feb 13, 2025

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Marketing vs. Membership Site, Organizing Non-Course Content, and Bulletproof Logins with Melodie Moore Feb 05, 2025

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How a World-Class Executive Coach Approaches Membership Sites, Courses, and Coaching Jan 14, 2025

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How to Pivot from In-Person Events to a Digital Membership Site The Right Way Nov 13, 2024

Full show notes and more: https://memberium.com/videos/investment-mastery-case-study/

Deliver More Value With a Custom Homework and Feedback System: SOLCORE Fitness Case Study Oct 25, 2024

Ever wondered how to deliver more value without creating more content? What about a simple way to give personalized training to your members? In this episode, you get the behind-the-scenes tour of a membership site that works in conjunction with a physical gym studio. They have setup a unique homework and feedback system that can work for almost any type of membership site that's paired with coaching. The site owner or admin can assign homework items, which are just individual lessons and videos from his courses, and leave notes the member can see. This episode does contain some screen-sharing which you can see in our video version here: https://memberium.com/videos/solcore-fitness/

LearnDash Founder: Justin Ferriman on Listening to Customers, Branding, Subscriptions, and More Oct 16, 2024

If you run a membership site or online course, this episode is for you. Justin Farriman, founder of LearnDash—one of the most popular integrations for Memberium users—shares his journey from building a WordPress LMS to exiting the company. Justin’s insights are invaluable for anyone growing a membership site. With years of experience in the e-learning space, he discusses community engagement, the subscription model, and key lessons learned along the way. Tune in for actionable advice on growing and potentially selling your membership business.

Simplify Your Membership, How to Focus, Scale Your Membership to 6+ Figures with Melodie Moore Oct 07, 2024

Are you struggling to scale your membership site beyond $100K Overwhelmed by tech chaos and unsure how to grow? In this episode, you'll learn how to simplify your approach and remove obstacles that prevent many people from scaling beyond six-figures. You'll hear from Melodie Moore, one of just four Certified Agency Partners with Memberium. She knows the ins and outs of the membership site business having helped hundreds of membership site owners through her agency - Business Tech Ninjas.

Are Paid Ads Effective For Your Membership Sites Jul 12, 2023

In this episode of the Membership Success Podcast, we explore the effectiveness of ads for membership sites with Eric Saar from , an expert who managed over $100 million in ad spend. Eric will share the difference between Google Ads vs. Facebook Ads, the 50-in-7 Rule for Facebook Ads, and top-of-funnel traffic strategies. He also covers the use of Facebook Lead Forms for high-ticket items and the best ad platforms for membership sites. Listen to the full podcast to learn how to optimize your membership site's ad performance. If you enjoy what you hear and want to learn more from Eric, visit his site: And to experience the magic of Memberium firsthand, visit: .

Boosting Membership Site Sales: Insights and Strategies with Wes Schaeffer Jun 30, 2023

In this podcast episode, Wes from The Sales Whisperer shares sales strategies to grow your membership site. By the end of the episode, you'll have gathered practical tips to enhance your membership site sales. Within the episode, we'll also explore different strategies for content delivery, the advantages and disadvantages of providing full access versus drip-feeding content, and much more. The knowledge and tactics you'll gain from this episode will act as a guide, helping you build strong, enduring connections with your members and increase your membership site sales. For those aiming to expand their business and membership site, don't miss this enlightening episode. Make sure to connect with Wes Schaeffer at this link: for further insights and guidance. To witness the magic of Memberium firsthand, visit:

Membership Site Success Story: Ariel Fuller's Journey with Dunamis Woman Jun 21, 2023

Welcome to our latest podcast, where we delve into an inspiring membership site success story. We're thrilled to share an exclusive interview with Ariel Fuller, co-founder of Dunamis Woman. Ariel's journey is a testament to what can be achieved with passion, dedication, and a hands-on approach to business growth. In this episode, Ariel shares her experiences in building a successful membership site, growing it from just 10 members to over 70,000 globally. She discusses how her platform empowers women of faith through healing and spiritual growth, and the strategies she used to overcome challenges and create a thriving business. This membership site success story is packed with valuable insights, including the importance of trust, finding the right integrator, trying new things with team support, and treating customers like family. Ariel’s experience demonstrates the significance of a hands-on approach to business growth and technical expertise. Whether you're looking to start your membership site or seeking ways to grow your existing community, Ariel's success story offers practical advice and inspiration. If you want to learn more about Dumanis Woman, . To experience the magic of Memberium firsthand, visit:

Unlocking the Power of Membership Masterminds with Sarah Laws Jun 07, 2023

In this episode of the Membership Success Podcast, Sarah Laws the dynamic CEO of FullStack Marketing, unveils the potential of Membership Masterminds in business scaling. Uncover the strategic tips and insights Sarah has to offer on utilizing masterminds effectively to bolster your membership sites and courses. For those who are new to the concept of Masterminds, this episode serves as an excellent primer on mastering the art of facilitating Membership Masterminds. Find out how it helps you connect people together, encouraging teamwork, sharing of advice, and helping everyone's business grow. Sarah offers a plethora of nuggets of wisdom throughout the podcast, among them: The importance of selecting opportunities based on passion and excitement, and learning from past mistakes. The ideal time to initiate a mastermind - even before having a product. The concept and implementation of a 'hot seat' in a mastermind for mutual learning and problem-solving. The significance of community in developing a membership site and the role of both online and in-person networking. For more personalized assistance, connect with Sarah and her team at . And to experience the magic of Memberium firsthand, visit: .

Membership Site Gamification Strategies You Can Use Right Now May 16, 2023

In this episode of the Membership Success Podcast, Kyle Newton, the founder of TribePUB and a Memberium Certified Agency Partner, talks about how he uses membership site gamification for all his clients, big and small. You’ll walk away with new ideas you likely never considered when it comes to gamifying your membership site or online course. Kyle has always been on the bleeding edge when it comes to adopting new technology that actually makes a difference. Not only technology but innovative ways to use said technology. In this podcast, you’ll hear some of those strategies, particularly around using team-based gamification for your membership site which many have probably never considered. If you want Kyle and his team at TribePUB to help you implement these gamification techniques on your membership site or online course, contact him here: https://memberium.com/directory-listing/29/ See what Memberium can do for you: https://memberium.com/watch-memberium-demo/

Scaling Membership Sites: Strategic Partnerships with Charles Byrd May 11, 2023

In this insightful podcast episode, Micah interviews Charles Byrd, founder of PureJV and a joint venture expert who has successfully helped businesses scale through strategic partnerships. The methods and insights shared here can directly apply to help you grow your online course or membership site. Charles shares his journey from working as a director in Silicon Valley to creating a popular low-ticket productivity course and eventually building his own business, PureJV. By developing a unique JV strategy, Charles assists businesses in identifying profitable partners, connecting with them, and guiding conversations to secure deals quickly. The podcast emphasizes the power of combining strong relationships and effective systems to create winning outcomes for all parties involved in joint ventures. Charles also highlights the benefits of joint ventures as a low-risk marketing strategy that leverages warm traffic and drives better conversion rates than paid ads. He discusses the importance of diversifying traffic sources and having a high stick rate for memberships, using a launch model to create urgency for signups. Charles works with million-dollar-plus businesses through five-week VIP engagements, where he helps them leverage joint ventures to add an extra million to their revenue. Additionally, he offers a coaching program through his team for businesses earning around $60k or more. To learn more about Charles and his services, visit . For a complete demo of what Memberium can do for your WordPress site, watch the video at .

Optimize Your Membership Site For Success With Expert Tips and Best Practices Apr 10, 2023

On the latest episode of the Membership Success Podcast, Dobbin Buck, a Memberium Certified Partner, shares invaluable insights on how to elevate your membership business from good to great. Discover Dobbin's approach to building successful membership sites, including the critical importance of having a solid traffic plan in place before investing significant amounts of time, money, and resources. Gain essential knowledge on optimizing your site and creating a positive experience for affiliates and referral partners. To take your business and membership site to new heights, don't miss this episode! Connect with Dobbin Buck on Instagram (@dobbin), Facebook, or through the contact form on GetUWired’s website: . . For a complete demo of what Memberium can do for your WordPress site, watch the video at .

Strategies for Membership Sites to Attract and Retain Customers Mar 30, 2023

In this episode of the Membership Success Podcast, Bryce Christiansen, the head of PlusThis, shares effective strategies for membership sites to attract and retain customers. He also shares insights from his experience with PlusThis, highlighting the importance of offering free trials, keeping membership fresh and engaging, and successful marketing campaigns like "Campaigns of the Titans" and the "four-day cash machine." He'll also explain how PlusThis can help membership sites make their marketing campaigns more nuanced with customizable features. Don't miss out on these valuable insights and strategies for membership sites. You can learn more about PlusThis from the link given below: To find out more about what Memberium can do for your WordPress site, check out the full video demo here:

Maximize Your Membership Site's Potential: Tyler Garns’ Proven Strategies Feb 21, 2023

In this episode of the Membership Success Podcast, you’ll hear from Tyler Garns from Box Out Marketing. Tyler is a true expert when it comes to marketing and he’s going to share a ton of wisdom you’ll be able to take action on. You’ll hear from Tyler about: Implementing a foolproof onboarding process. Gamfiying your membership site. How to grow step-by-step in the online world. The importance of having an offer that stands on its own. Proactive & reactive member retention strategies. After you listen to the episode, event to get even more help with your own marketing. Get a limited time discount by using promo code: memberium Subscribe so you don’t miss anything and if you’re an web agency or consultant I want to make sure you know that the Memberium Certified Partner program is currently open for enrollment but closing soon. Learn more about the program here: If you’re not an agency or consultant, but want to learn how to master Memberium for yourself (or get your team trained), then check the Memberium Training Program:

Where You are Bleeding Revenue and Probably Don’t Even Know It Feb 14, 2023

In this episode, Melodie Moore from Business Tech Ninjas shares her expertise on how businesses can avoid lost revenue by having proper payment failure systems and reporting in place. Here are just a few of the highlights in the video: A horror story of failed payments for 6+ months and what you need to know to avoid this in your own business (3:30) How not having the right payment failure system in place is costing you MORE than just cash - but possibly even your reputation (7:35) Melodie’s proprietary “Cashflow System” and how much you’ll save by being proactive (17:03) A “secret” way to increase sales almost overnight that most people simply overlook in the membership site industry (25:53) Learn about the "Canadian Cancel" and how to potentially save churning members (31:50) Melodie and her company Business Tech Ninjas is 1 of 3 Memberium Agency Certified Partners. There are our platinum-level partners who have shown extreme dedication to serving their clients with the numbers and results to back it up. If you want to learn more about Melodie’s system and potentially have her and her team implement it for you, visit: Subscribe so you don’t miss anything and if you’re interested in becoming a Memberium Certified Partner yourself, enrollment is currently open but closing soon: If you’re not an agency or consultant, but want to learn how to master Memberium for yourself (or get your team trained), then check the Memberium Training Program:

Optimizing User Experience and Retention Strategies with Memberium Certified Agency Partner Kyle Newton Jan 27, 2023

Key highlights from this episode: A simple but effective lead generation tool you can build this week (4:55) How to hyper-personalize your site without custom coding (9:02) How gamification & assessments can lead to an increase in revenue (14:47) The power of relying on Memberium and other core plugins to simply custom coding (16:59) Lead Conversion vs. Lead Generation and why the distinction matters (23:42) Kyle’s piece of advice for anyone wanting to scale their membership site in 2023 (32:05) Get ready to up your membership site game! In this episode, you'll join Kyle Newton, founder and owner of TribePUB, one of the three Agency Certified Memberium Partners, as he shares his secrets for building highly engaging membership sites for his enterprise-level clients - and how everything he learned applies to you even if you’re just starting. Discover how his team balances custom plugin building with a minimalistic approach by relying on Memberium, LearnDash, and BuddyBoss. Kyle also shares how he takes the power of hyper-personalization and brings it to smaller sites, without any custom coding required! All you need are plugins like GamiPress. But that's not all! Get a behind-the-scenes look at Kyle's strategy for boosting member engagement through personalized experiences and gamification. See how these tactics can drive up your bottom line and take your membership site to the next level. Don't miss out on this opportunity to learn from the best! This episode is part of a 3-part series where we’ve interviewed all of our Memberium Certified Agency Partners. Subscribe so you don’t miss anything and if you’re interested in becoming a Memberium Certified Partner yourself, enrollment is currently open but closing soon: Here's the link to get in touch with Kyle and his team:

Listen how Digital Marketer does Membership site right - Get All The Insights For Creating/Growing A Successful Membership site Sep 21, 2022

In this podcast, Richard Lindner and Taylor Nelson from Digital Marketer and Scalable.co will walk us through their two different membership sites that use a very similar tech stack and serve different audiences, with high-end membership levels on one side and a ton of valuable content membership levels on the other. Get all the insights for creating and growing a successful membership site.

Create an Enterprise level Membership Site with Kyle Newton Jul 26, 2022

In this podcast, we get to talk to Kyle Newton, a Memberium Platinum Partner and the owner of TribePub. He will share his strategy around combining the business and technical aspects of running a membership site. He has worked with top thought leaders and entrepreneurs such as John Assaraf from NeuroGym in helping them architect their entire business platform.

How Megan Designed Tony Robbins and Dean Graziosi’s new Digital Product System course Nov 01, 2021

In this podcast, we get to talk to Megan Harrison, a Memberium certified partner and the designer of Tony Robbins and Dean Graziosi’s new Digital Product System course. She reveals her design process, some unique aspects of the site she incorporated, the tools she uses, and tons of other insights.

Listen Adam Hudson's recipe for successful membership program that turned a 15 year old into a millionaire Oct 26, 2021

In this podcast Adam Hudson from Reliable Education reveals how he created his outstanding membership program that brought in 60 million dollars in just 5 years. He helped thousands of users create a profitable Amazon business, including a 15 year old who became a millionaire.

Developing an Elite Membership Site Business with Brett Gilliland from Elite Entrepreneurs Oct 26, 2021

In this behind the scenes look and membership site walkthrough, we’re talking to business expert Brett Gilliland of Elite Entrepreneurs. His business and methodology has helped numerous entrepreneurs grow from $1M to $10M in revenue by following the proven strategies they share. These methods are the same ones that Keap (formerly Infusionsoft) followed on their growth journey. In fact, while Elite Entrepreneurs got its official start as a standalone company in 2018, the Elite Forum was born inside of Infusionsoft (now Keap) in December of 2011. As things grew, it was decided it needed to be its own company and that’s how it exists today. Elite Entrepreneurs has exclusive rights to all of the learning/content, processes and tools Infusionsoft used to grow to $10M+ complete with real-life examples from Infusionsoft’s journey that business owners can leverage as they work to scale their businesses. In essence, they packaged up 10,000 hours of mastery in business building so you can accelerate your growth without having to learn the entire path on your own. It’s not unusual for people in the Elite program to double or triple their revenue just by going through and implementing the methods taught. Elite was created because the need for business owners to get help was only growing. You might even be able to relate to this – A business owner gets worn out and they’re trying to keep growing but not seeing any results. This usually happens right around the one million dollar mark. At that point, it’s almost like you hit a wall that you can’t scale past. Brett explains in this video why that is. Simply, the things that got you to the first million won’t work to get you to 10 million. You can’t be the superhero entrepreneur anymore, you need to learn how to manage a team of people who will continue to drive your growth engine. Brett shares a whole wealth of information, insights, and even gives us a behind the scenes look at how his team has structured their years of content (an absolute massive library), to keep things organized and simple for their members to find each resource. If you want to learn more about Elite Entrepreneurs, visit .

Why use WordPress for a Membership Site Jul 10, 2021

In this episode, we’ll be talking about why more and more successful membership sites are choosing WP to help them grow their business.

The Power of Restructuring Your Site’s Content With MaryKay Morgan & Sam Bennett Oct 13, 2020

In this episode, MaryKay talks about how she helped Sam Bennett grow her membership site over the past three years to generate some amazing results. One of the biggest challenges she faced was transforming the huge library of content on the site into an organized system that wouldn’t overwhelm members. Hint: an invaluable resource to making that happen was LearnDash. We also get to hear MaryKay’s top 5 recommendations for any membership site owner that she’s learned from her extensive, first-hand experience building out many membership sites. If you’re a speaker, coach, or author, MaryKay shares a ton of valuable advice that you can use to improve your membership site or online courses throughout this episode that you won’t want to miss checking out… To learn more about MaryKay and ConvertMORE Consulting, you can check out their website at

Starting a Multi 7-Figure Course w/ Mark Webster & Gael Breton from Authority Hacker Jul 16, 2020

Ever wondered what it takes to start an online course that generates multiple seven figures in a year? In this episode, Mark Webster and Gael Breton show us what it takes and give us an inside look at how they grew their course to where it is today. You’ll get the inside story of how they did it and learn more about how they run their course. As a spoiler, starting a course like this isn't something that happens overnight. The first version of their program was $29 and five videos in 2015. Throughout this interview, you'll find out how their course evolved to something bigger than that, with a loyal community of enthusiastic members behind it. They also share some valuable lessons they’ve learned along the way and some key insights that you can use to grow your course or membership program. They run their course on , , and Astra as their theme. You’ll also get an inside look at how their course is structured and their thoughts on using “all-in-one” platforms. All of the lessons shared can apply to anyone using , Infusionsoft and really any marketing CRM or any membership platform.

Elite Entrepreneurs and an inside look at how they built their membership site Jul 09, 2020

In this episode of the Memberium customer spotlight series, Brett Gilliland, the CEO of walks us through how his company built and structured their membership site with Memberium. In addition to walking us through his membership site, Brett shares a ton of great advice that any business owner can use to grow their business. He also shares some useful tips on how to effectively structure your membership site's content when you're just launching the first version of your membership site and lots of other useful nuggets throughout this video. Who is Brett Gilliland and What is Elite Entrepreneurs? Brett spent 10 years helping Infusionsoft grow from $7M in revenue and about 80 people to over $100M and 500+ people. He helped Infusionsoft establish their Purpose, Values, and Mission and built the people and leadership systems to attract, hire and retain the right people. Brett helped co-create Infusionsoft’s "Elite Forum" with Clate Mask and helped build the Elite business inside of Infusionsoft. For over 6 years they taught hundreds of entrepreneurs how to successfully grow their 7-figure businesses to $10M and beyond. Why They Built Their Membership Site In 2018, Elite Entrepreneurs became its own standalone company. At this point what was lacking was a program for people who wanted access to the Elite Forum content but, for whatever reason, weren’t ready to attend a live event. This is where the idea for a membership site (and using Memberium) started. To be able to reach a wider range of people, they created a membership program that includes all of the materials from Elite Forum inside of a membership site that's built with Memberium. This includes videos from a live Elite Forum event, access to all of the materials someone would get if they attended an Elite Forum event in person and access to the other training content they have available. Members also get access to Brett once a month to ask questions live via an Open Office Hours group call. Instead of only being accessible by attending a live event, this incredibly valuable Elite Forum content is now shared anytime, anywhere through a membership product that anyone can access. What You'll Learn From This Video In this video, Brett shares how he structured the content inside of the membership site and how he decided on what content to include in the online program after running live events for so long. If you've been wondering how you can turn your live event business into some type of online membership program there's a lot of useful knowledge shared throughout this video that you'll be able to learn from. Over the years Elite Entrepreneurs has built up a ton of great content from all of their past events. The value that members get from a membership site can only be delivered if they consume your site's content. If they pay for your membership site month over month, and they're not using anything, that's problematic. Brett shares a few ways they tried to overcome this problem and engage their members month over month, in other ways besides them just being able to watch video content. They onboard new members by showing them a simple timeline that shows them the path they should be taking, month by month throughout their membership. This helps them understand what the membership site will help them accomplish and keeps them focused on what they should be doing at each stage of their membership over time. This same type of membership timeline can be used for any membership site in any niche to help... Paint a picture of what members can expect to get from completing your membership program and guides them in moving forward. A simple timeline also helps members quickly understand what they should be working on depending on how long they've been a member and lets them see where they're at with their membership. Throughout this video, Brett gives his own advice for any business owner who's considering starting their own membership site and shares some quick advice for any business owner who's interested in further growing their business. Brett also shares some of the most common things he sees that hold entrepreneurs back from further scaling their business and some of the most common problems preventing them from growing. To find out what they are, check out the full video to find out what he had to share... If you'd like to learn more from Brett and Elite Entrepreneurs you can visit

Behind the Scenes of Making Tony Robbins & Dean Graziosi’s Knowledge Business Blueprint Course Jul 08, 2020

In this new episode, gives us the inside scoop about how she had helped build Tony Robbins & Dean Graziosi’s Knowledge Business Blueprint course. Megan worked closely with Dean and Tony to create this record-breaking online course earlier this year. Throughout this episode, Megan gives us a sneak peek at everything that’s included in the course and shares the fascinating story of how the course was planned out and created from start to finish. Megan shares some of the key lessons learned throughout the process of building this groundbreaking course with Tony & Dean. More importantly, she also shares how you can apply some of these same lessons to your own membership site or course.This episode was originally recorded as a video interview. To watch the full video and see some of the things mentioned for yourself, you can check out the full video here: Learn More About Megan: Learn More About Memberium:

How to Improve Your Email Deliverability in 2020 with Adrian Savage Feb 27, 2020

The game has changed when it comes to how email deliverability works. In fact, email marketing has changed forever. The problem is most marketers and business owners haven't been keeping up with these changes. If you've thought to yourself recently 'email isn't working nearly as well as it used to for my business...' Or 'my open and click through rates are getting lower and lower' and you aren't sure what to do about it... Then you'll want to watch this video to get some expert answers. In this new video interview and article, Adrian Savage shares what's changed with the way that email deliverability works. Adrian has worked with top marketers like Neil Patel, Lisa Sasevich, Eben Pagan (and many others) to improve their email deliverability. He also shares his best advice on how you can improve your open / click through rates and email deliverability with your email list. Along with a new, free tool you can use to measure your "email health score" and get other useful reports for tracking your lists engagement. Here's where you can get Adrian's free tool and your own email health score: It's no longer about the size of your email list. It's all about the quality and engagement of your list. To find out what that means and get Adrian's advice on how to get email working better for your business check out the full episode or link below. Check out the full episode notes here:

Turning Your Skills & Expertise Into a Successful Membership Site With Rachel Miller [Moolah] Nov 12, 2018

Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger. Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched. At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site. Rachel’s true strength was she’s really a certified expert at what she does. She had always wanted to share her expertise with others, but had never taken the steps needed to actually put that knowledge into a course. After that flight she really put Micah’s advice into action and launched the first version of her program called Moolah shortly after. About two years later, is now an incredibly successful membership program with roughly 500 paying members and thousands of past students that have gone through the course. Throughout this episode, Rachel shares how she went about launching the first version of her membership program after that flight and some of the biggest lessons she learned along the way. Listen to the full episode to find out how you can apply some of the same strategies to launching your own membership site or online course, completely from scratch... You’ll also be able to find out what magic advice Micah had given her on the plane. As a hint, it has something to do with notecards ;) What advice did Micah give Rachel and how can you you go through the same planning exercise? To go through the same exact planning exercise at home you check it out here: This episode has tons of helpful advice for any coach or expert who’s been thinking about starting an online course or membership site but has no idea how to get started. Before Rachel had started Moolah, she had created multiple Facebook fan pages with huge followings, we’re talking pages with over a few hundred thousand or million+ likes. Through her program Moolah, she teaches others how to build huge Facebook followings with raving fans the same way that she does for her clients. To find our more about Rachel, you can head over to or for more info on Moolah and how you can grow your Facebook Following, visit . You can also join Rachel’s Facebook group “” to get geeky about Facebook, find out the latest strategies for marketing your business on Facebook and growing your own Facebook page. Show Links

Structuring Your Online Course Content to Deliver Real Results Faster With Michael Hunter Oct 23, 2018

In this episode, Michael Hunter, the co-founder of GoSpiffy joins Micah to discuss how to effectively structure online course content so it’s focused on delivering real results for your students. A few years ago, having 40+ hours of content inside of an online course would be a great selling point. Over the years the way that you should structure an online course (or membership program) has evolved to being all about the results that it delivers. Over the years Michael has worked with some of the world’s biggest personal brands. For several years he was the CMO of Brendon Burchard’s organization. Besides running Spiffy, he’s helped countless authors, experts, coaches and speakers in monetizing their knowledge online. Throughout this episode Michael shares a ton of nuggets that he’s learned from all this experience and shares some of the most common traits that these successful business owners have shared. Micah and Michael discuss how starting a new online course or membership site is a lot like starting a new piece of software, and why it’s crucial to starting both with a “minimum viable” approach. They also discuss the psychology behind coming up with a price for an online course and the difference that a $50 course versus a $2,000 dollar price point can have for a business. What’s Spiffy and where can you learn more from Michael? Creating a modern looking order form with Infusionsoft is tricky. What’s even harder is adding your own content and trying to customize an Infusionsoft order form. is an add-on for Infusionsoft users that makes it easy to build great looking, responsive order forms with Infusionsoft. They also have a ton of prebuilt order form templates, based on some of the highest converting order forms they’ve created for leading info marketers, that you can use to quickly create your own order forms with Spiffy. To learn more about Spiffy, you can visit . Or if you’d like to see some examples of their high converting order form templates, visit: If you’d like to get in touch with Michael, pass along any feedback or ask any questions you can email If you enjoyed this episode we'd love it if you could subscribe, rate, or review the Membership Site Success Podcast on . Episode Highlights Michael shares his insights about the biggest mistakes people all to often make when it comes to building a membership site or online course. Learn how you can avoid these same mistakes and effectively overcome them with a minimum viable approach. The course landscape has evolved over time. Find out how these changes have changed the way you should structure your content inside of your membership program or course to being results oriented. He shares a lot of useful pointers in effectively managing these changes and staying relevant in today’s crowded online course market. Michael emphasizes on how the beginning can negatively or positively impact your business. How you start a new online course can make or break your business. Find out how to start it the right way. In this episode, Michael gives his personal advice to anyone who’s just starting out or is at the foundation phase of their business. He discusses about the concept of progress between membership site newbies and online information marketing veterans. Find out what successful info marketers have in common, what drives their success, and how you can apply their same strategies to your own business. Michael discusses how to organize your program’s content to achieve the results that you are looking for. Michael highlights the importance of building a community. How events can strengthen a brand and how those relationships can impact the success of your business. Links Mentioned:

How to Create a Successful Online Course and Membership Wisdom with LifterLMS Co-Founder Chris Badgett Sep 25, 2018

In today’s episode, Chris Badgett, the CEO and co-founder of joins Micah to share his insights about online course design, membership sites and his advice for anyone who’s thinking about starting an online course. Starting an online course is hard. When you’re trying to start your own online course, people run into what Chris refers to as “the five hats problem”. To run a successful online course, you have to be an expert, you have to be a community builder, an instructional designer, a technologist and you have to be an entrepreneur. Fulfilling all these roles yourself can be a huge challenge. Chris shares his advice on how you can overcome this problem and talks about the right way to approach launching an online course when you’re just getting started. Throughout this episode, Chris shares a ton of useful nuggets you can use to improve your online course or membership site. He discusses the importance of using feedback loops to improve the outcomes for your students and ultimately make your online course more successful. Chris Badgett is the CEO and co-founder of , one of the most popular LMS’ for WordPress. Chris started learning about online education on a glacier in Alaska. He's created courses on everything from organic gardening to wood working. He is extremely passionate about helping other entrepreneurial educators find success and create impact by helping them create online courses and membership sites. To learn more about how LifterLMS works you can visit their site and start using it for free. If you’d like to learn more from Chris, we’d like to invite you to to his LMS podcast or join the . Throughout the episode, Chris shares a ton of great advice for anyone with an online course or membership site. To find out all of the advice Chris had to share you won’t want to miss checking out this full episode…

How to Create a Successful and Authentic Membership Site That’s Built for the Long Term With Tracy Childers Aug 27, 2018

In this episode Micah interview’s Tracy Childers, “the godfather” of membership sites. Throughout this episode Tracy shares how he co-founded WishList Member. He shares his advice on how to run a successful membership site for the long term and his advice on starting a reliable business partnership. Tracy and Micah talk about how the subscription economy has evolved over the years. Where it’s headed in the future and what this means for people who are looking to start a membership site. They also discuss a few important topics that every business owner should start considering to make sure their business stays prepared for the future. To find out what they are exactly, you’ll want to check out the full episode... In 2008 Tracy had co-founded WishList Member with Stu McLaren. At that time there was barely any other membership platforms available on the market. Over the years, WishList Member has became the world’s most popular and widely used membership platforms that exists today. WishList Member currently powers over 90,000 membership websites and online communities. You could say when it comes to membership sites, to put it lightly, Tracy really knows what he’s talking about. To find out the most important lessons Tracy has learned over the years and his advice on how to start a successful membership site, listen to the full episode... To learn more about WishList Member and find out more about how it works, you can check out their website at Key Takeaways From This Episode: As Tracy says, “People like to buy from people they know, like and trust.” To effectively market your product, you need to invest in building your reputation, and earn your audience’s trust. It's never too late to jump into something that you truly want to do and are passionate about. Whether you’re a membership site veteran, or just starting out, when you’re equipped with the right tools and resources, remember to believe in yourself and don’t let anything stop you. In any business, Tracy believes that you have to be yourself. Instead of trying to imitate the people that you look up to, innovate and find your individuality by learning from them, not mimicking them. Apply and take this knowledge to the direction that you want to take on. Find and form partnerships. Don't let your limitations hold you back. If you realize you’re not exactly sure about what you’re doing, you can always reach out and ask for professional help. Don’t be afraid of change. Change is inevitable, the only thing you can do is to adapt to these changes. Use them to become better. Know where you are going. Do not get too hung up on having to have your membership site perfect in order to get going. Whichever order you do to start and build a membership site is fine because the steps that go along with it are just as important.

Advice On Building a Startup and Improving Customer Retention with Kyle Leavitt Aug 15, 2018

On today’s episode, Kyle Leavitt will be joining us. We discuss building a startup and what it takes to build one from the ground up. Kyle shares his advice on improving customer retention, increasing customer loyalty and the importance of core values in a business. Kyle Leavitt is the recent co-founder of LoyalStream. He had also co-founded CustomerHub, which he sold to Infusionsoft, where he became a key leader who helped grow the company from $1M to $100M+ in annual recurring revenue. Kyle joined Infusionsoft in 2005 then started talking to entrepreneurs every day on the phone and selling Infusionsoft to them. He left Infusionsoft in 2008 and started a software business with his brother and business partner called CustomerHub, which he then sold back to Infusionsoft and joined the product team where he served as Director of Product Management and later VP of Product. He was there for five years before leaving to start another business and get back to his original love, which is building software products that help small businesses succeed.In this episode, learn more about what it takes to have a successful membership site, how you can become proactive instead of reactive and how you can streamline your decisions and process to align with your overall vision. You’ll hear more about setting SMART goals, tips on building a loyal customer base and advice you can use to improve the retention of your members. LoyalStream connects to your customer data and teaches people the secret to loyalty which lies in your customer data. Customers start demonstrating behaviors indicating they aren’t happy or healthy long before asking for a cancellation. LoyalStream identifies customers that are at risk of canceling. If you would like to learn more from Kyle about LoyalStream, visit https://.loyalstream.com. You can also schedule a consultation directly from their website. Key Takeaways Being a good salesperson is about understanding the needs of the prospect that you are talking to. It’s about understanding their business and the problem they are looking to solve. Building a successful product is understanding a need that exists in the market for more than one person. A product persons’ primary job is to understand the needs of the market and create a solution that will solve the problem their target market has. Consider finding ways to be more scientific in your approach to building product. Determine ways to effectively measure everything that you are doing. Learn how to create a vision and how to execute against a vision. Setting SMART goals is crucial to achieving your desired outcomes. You have so many things that cross your plate that are opportunities. They are often time good opportunities but where people get off track in growing their business is in saying yes to too many things. Have a vision and have priorities clearly defined early on when starting a new business. The internet has put a heavy emphasis on customer loyalty. It’s more important than ever to build a loyal customer base. Its about getting the business owner from a state of reactivity to a state of proactivity. It’s not about saving customers; it’s about helping them be more successful. Links

Establishing the Endgame For Your Membership Site and Positioning Yourself as an Authority Figure with Eric Christopher Aug 06, 2018

Eric Christopher is an innovative business consultant and media expert who helps business owners position themselves as authority figures and assists them in gaining exposure through major media channels. Throughout this episode, Eric brings up some key questions every business owner should ask themselves about what the ultimate endgame is for your business and what the end game is for your membership site. Eric shares his advice on how you can better position yourself and your brand as a respected authority figure for the long term that matches up with the goals and core values that you have for your business. In this episode you’ll learn how to go about positioning yourself as an expert (and how to stand out from the pack), marketing your membership site, how to get media attention from major media outlets, the importance of building relationships the right way and much more... As a membership site owner, want to learn how to get attention of journalists and learn how to develop those relationships to get consistent media coverage? Eric is offering a free module from his membership site called “Free Media & Publicity Tips” that will help show you how you can go about getting major media exposure for yourself and your membership site. To get the free module, just text the word Memberium21, to the number 21777.

Kim Snider Shares Her “Reverse Funnel” Strategy And How to Use it to Launch a Membership Site the Right Way Jul 16, 2018

In this episode, long time marketing expert and finance veteran, Kim Sinder shares the inside story of how she launched her new membership site, “Sane Crypro” with Memberium for ActiveCampaign. Sane Crypto is a membership site that teaches baby boomers how to create a sane strategy for investing in cryptocurrencies to save more for retirement. Kim won Infusionsoft’s ‘Most Helpful Partner’ award a few years back and was big in the Infusionsoft space. Before that, she started an Investment firm that was on the Inc 5,000 list two years in a row. You’d think that someone with all this marketing experience would build an advanced membership site with a pretty complex marketing funnel, right? She did the exact opposite. Kim marketed and built her membership program strictly following what she refers to as the “reverse funnel concept.” This means before she even created one piece of content for her membership site, she did a lot of work figuring out who her target market really is, what they wanted and figuring out what messaging they responded best to. Once she figured out the best “hooks” that her target audience responded best to, she then pre-sold access to her membership program to make sure there would be enough people willing to join her membership site. All before she built or invested her time in creating one piece of content for her membership site. The way that Kim went about doing all of this is a lot simpler than you think. To find out how she did it, you’ll want to listen to the full episode to discover how… Over the years, we’ve seen a tons membership owners think they need to have the perfect membership site before they start selling it. This can turn into a project like Noah’s arc. Except once it’s built, no one comes...and no one ends up buying the membership. This is why we recommend taking a MVP (Minimum Viable Product) approach to creating a membership site, or even better pre-selling your membership like Kim has. In this episode Kim shares a ton of valuable advice for anyone who’s looking to start a membership site from ground zero or is in the process of starting one. You’ll also find out Kim’s advice on marketing a membership site in the early stages, how she’s created all of her ‘members-only’ content following a minimum viable strategy, and what’s worked best for her. To learn more about SANE crypto and Kim you can visit or check out her podcast, the SANE Crypto . You can also download her quick start guide or sign up for her webinar every Wednesday through the link above. Throughout this episode, you’ll also discover... The importance of targeting the right people for your membership site, how to find them and discovering the right message or “hook” that lures them to join your membership site. Find out what the reverse funnel concept is and why it’s the best strategy for solopreneurs and anyone who’s looking to start a membership site on their own. Find out Kim’s minimum viable approach to building her membership site’s content, how she successfully marketed it and much more. Kim’s advice on what to do, what not to do and when to do it when it comes to first launching a membership site. Building your marketing funnel for your membership is just like building a house, you start with the foundation first not the roof. Find out Kim’s minimum viable approach to building her membership site’s content, how she successfully marketed it and much more. Resources/Links Mentioned:

Micah’s Inside Advice on How to Run a Successful Online Business in 2018 Apr 21, 2018

In this episode, Micah Mitchell shares his candid advice on running online business and the inside story of how he’s lead Memberium to where it is today. Micah goes in-depth on a wide range of topics that most membership site owners and entrepreneurs can learn from. The story begins with Micah’s first decision to quit his first office job right after high school and start a lawn care company. That led him to start learning how to build websites in the early 2000’s and the rest is history. Micah shares some inspiring and helpful advice on how to be a successful membership site owner and tips on operating with a remote team. One of the key points Micah focuses on is how to entice your members to stay interested in the content you put out by providing value they will want to pay for. He explains his “quick and dirty” approach to implementing things in his business. Where he believes it is best to start with a minimum viable product first, so it gets out as fast as possible, and learn from market feedback after. There is no doubt Micah will impress you with his thoughts on competition, which he sees as an opportunity for collaboration and partnership. Other topics Micah touches up on in this episode include the importance of the team in a business, as well as the importance of diversity in a team and tips on managing a remote team across the world. He also talks about his hiring strategies for remote hires and much more. To wrap it up, Micah discussed about the importance of trusting your gut when running a business, especially as a self-made entrepreneur. He also discusses the importance of keeping the end in mind when it comes to business ownership.

Simple and Proven Sales Advice for Membership Site Owners With Master Marketing Strategist Dave Dee Apr 09, 2018

In this episode, Micah interviews internet marketing legend Dave Dee. Dave shares his incredible story of how he went from being a struggling magician, to becoming one of the world’s most sought after marketers and head of marketing for GKIC. He credits this transformation to one big shift in his thinking. In this interview, Dave explains how membership site owners can use that same type of mind shift to transform their business for the better. This isn’t focused on certain tricks or gimmicky sales tactics for membership sites. Dave shares his best (and proven) sales advice that any membership site owner will be able to take advantage of.

Creating the Great E-Course Adventure & the Ultimate Student Learning Experience with Bradley Morris Nov 16, 2017

Bradley Morris shares some insights from his membership site, The Great eCourse Adventure.

Tips for running a successful membership site with Scott Whitaker of Scott Whitaker Consulting Sep 13, 2017

Scott Whitaker shares his wisdom and insight from his online course “Seven Systems of a Growing Membership Business.”

Tips for running a successful membership site with Fred Gleeck of Online Membership Summit Sep 12, 2017

Fred Gleeck of Online Membership Summit shares his wisdom from interviewing membership site experts.

Tips for running a successful membership site with Elite Blog Academy – Part 1 Aug 02, 2017

Bree Dillow and Ruth Soukup walks us through the success of Ruth’s online course, the Elite Blog Academy, and the story behind its success.

How to build a membership site with BuddyPress, LearnDash and Memberium with Bernardo Smith-Feitosa of Membership Authority - Part 2 Jul 20, 2017

The second part of our interview with Bernardo Smith-Feitosa from Membership Authority shares how he uses BuddyPress, Memberium, Learndash, BadgeOS, and Intercom to build GraceSmithTV.com

How to build a membership site with BuddyPress, LearnDash and Memberium with Bernardo Smith-Feitosa of Membership Authority - Part 1 Jul 06, 2017

Bernardo Smith-Feitosa from Membership Authority shares how he uses BuddyPress, Memberium, Learndash, BadgeOS, and Intercom to build GraceSmithTV.com

Tips for running a successful membership site with Stephen Prior - Part 2 Jun 27, 2017

The second part of our interview with Infusionsoft expert Stephen Prior, where he gives us an inside look at a successful membership site he recently launched called The Millionaire Mastermind.

Tips for running a successful membership site with Stephen Prior - Part 1 Jun 20, 2017

In this episode, Infusionsoft expert Stephen Prior gives us an inside look at a successful membership site he recently launched called The Millionaire Mastermind.

The power of digital badges and client engagemeent with Mike Weiss - Part 4 May 30, 2017

The fourth part of our interview with Mike Weiss from ClientEngagementAcademy.com where he shares how he gets such high completion and renewal rates, plus why digital badges are total game-changers for amazing viral promotion.

The power of digital badges and client engagement with Mike Weiss - Part 3 May 23, 2017

The third part of our interview with Mike Weiss from ClientEngagementAcademy.com where he shares how he gets such high completion and renewal rates, plus why digital badges are total game-changers for amazing viral promotion.

The power of digital badges and client engagement with Mike Weiss - Part 2 May 06, 2017

The second part of our interview with Mike Weiss from ClientEngagementAcademy.com where he shares how he gets such high completion and renewal rates, plus why digital badges are total game-changers for amazing viral promotion.

The power of digital badges and client engagement with Mike Weiss - Part 1 Apr 10, 2017

Who did Digital Marketer hire to create their certification courses last year? Mike Weiss. We find out how Mike manages to get such high completion and renewal rates, plus why digital badges are total game-changers for amazing viral promotion.

Tips for running a successful membership site with Jamal Miller - Part 2 Apr 10, 2017

The second part of our interview with Jamal Miller from marriedandyoung.com where he shares how he manages to get such high course completion and renewal rates for his membership site.

Tips for running a successful membership site with Jamal Miller - Part 1 Apr 10, 2017

Jamal Miller from marriedandyoung.com shares how he manages to get such high course completion and renewal rates for his membership site.

Tips for running a successful membership site with Troy Dean - Part 2 Apr 10, 2017

The second part of our interview with Troy Dean from wpelevation.com, who shares how he gets such high course completion and renewal rates for his membership site.

Tips for running a successful membership site with Troy Dean - Part 1 Mar 30, 2017

Troy Dean from wpelevation.com shares how he gets such high course completion and renewal rates for his membership site.

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