Market Chat!

Episode 25: Trending versus Trendy in the Federal Government Jan 24, 2023

In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond.

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Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year Jul 19, 2022

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Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders! Feb 16, 2022

In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

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Episode 22: Marketing IT Service Offerings Oct 14, 2021

In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

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Episode 21: U.S. Federal Government in a Post COVID-19 World Jul 07, 2021

In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

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Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon Feb 23, 2021

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Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive Dec 02, 2020

In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.

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Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies Jul 15, 2020

In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.

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Episode 17: A chat with government marketing thought leaders Jun 02, 2020

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Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement Mar 11, 2020

In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.

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Episode 15: Get your Digital and Social Media Groove On Jan 07, 2020

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Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty). Oct 23, 2019

We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.

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Episode 13: Get in the game of multi-partner marketing with distributors May 28, 2019

Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.

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Episode 11: Cybersecurity - become a cybersecurity thought leader Oct 22, 2018

In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

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Episode 10: Bridging the gap between IT and healthcare Jul 27, 2018

In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

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Episode 9: Winning federal business with small agencies May 07, 2018

In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

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Episode 8: Winning federal business takes an orchestra! Feb 08, 2018

On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.

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7: Episode 7: How to successfully market to government during a CR Oct 10, 2017

Market Chat

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7: Episode 7: How to successfully market to government during a CR Oct 10, 2017

Market Chat

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Episode 6: End of Year Buying Marketing Hype – FACT or FICTION? Aug 09, 2017

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Episode 5: Marketing Best Practices for State and Local Government May 15, 2017

Market Chat

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Market Chat Episode 4: Best practices for promoting a more robust dialogue with public affairs officers Feb 17, 2017

Market Chat

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Market Chat Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers Oct 31, 2016

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Market Chat Episode 2: Tips From The Pros For Strengthening Your Government Marketing Aug 16, 2016

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Market Chat Episode 1: Insider Tips For Marketing to Senior Government Executives Apr 25, 2016

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