Show notes
This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.com
Founder Craig Karmazin has built a sports media business over three decades and he believes sports are about to “explode” because of AI. He spends half of his day on AI and offers his passionate views on the future of media.
In the late 1990s, Karmazin started his then radio-focused company with a couple of high school friends and now Good Karma Sports has 500 employees, works with ESPN, top professional teams, leagues and stations across the country. Karmazin, the son of Mel, is also a minority owner of the Milwaukee Bucks. .
It is an illuminating 48-minute “The Main Event with Andrew Marchand.”
POD RUNDOWN …
* Why Karmazin chose to do his first interview ever about his company
* How Good Karma Sports creates and monetizes across all platforms
* His dad, Mel, loved making money from sports, while Craig loves sports
* How he and his high school friends started the company in the late 1990s
* The first idea to put sports radio on the FM dial
* Karmazin would have bet against radio surviving
* How the Good Karma relationship with ESPN has grown
* Why a lot of Good Karma’s partnerships are secret
* How teams used to make so much from people who didn’t watch their games
* How the Milwaukee Bucks and others are solving the RSN problem
* The DNA of the company is focus, not scale
* How Giannis trade helped make an 80-game schedule on over-the-air possible
* The Bucks will be the top rated show in the market 80 nights, Karmazin said
* How the direct-to-consumer product works for the Bucks
* Can the money replace the lost regional sports networks
* Why audio is bigger than ever
* ESPN Radio lineup is an example of the content strategy
* What is going on with ESPN New York and understanding its business
* Where Michael Kay, “DiPietro & Rothenberg“ do well
* How “Don, Hahn & Rosenberg” are now leading into Knicks games
* Kay still badly wants to beat WFAN
* Assessing ESPN New York at 25
* Karmazin spends half his time on AI
* What it takes to make a good team
* How AI is changing his business for the better
* Why AI does not narrow the gap between businesses
* Why AI is going to lead to job growth at his company
* Karmazin says a marketing consultant only is using 28 percent on sales … AI can change that percentage
* Karmazin clearly explains how it will work better
* How AI is going to take the impressions for podcasts down to almost zero
* Why this will create scarcity
* Trust is going to be more important in all of our lives
* Why AI hosts will have a success based on personalities
* AI is about to make sports explode
* What is like to have Mel as a father
* The lessons he learned from his father
* A great Howard Stern story about his dad
* Dish Network and giving out his father’s home phone number
* His dad fighting the government
* Having Mike Francesa reassure him about the Knicks as a kid
* How his dad thinks everyone of Craig’s ideas are bad
* How Craig became a minority owner of the Milwaukee Bucks
* A tremendous analogy about his ownership share
* How his company is like LeBron’s
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