Make it British Podcast

Latest Episodes:

241 – How to Sell UK-Made Products During a Cost of Living Crisis Sep 23, 2022

Show notes

How can you sell a UK-made product, or any high end product, at a time when people may be more cautious about spending their money due to rising inflation and rising bills?

Firstly, don't panic! I've got 5 tips to help you stay on track with your marketing and mindset during these uncertain times.

Discover:

02:06 Why you shouldn't panic and make rash decisions
03:55 Why now is a great time to be making your products in the UK
04:46 Why you shouldn't feel tempted to take your foot off the pedal on marketing
07:21 What you should be doing for your loyal customers rather than blanket sales
10:12 How looking at your supply chain can help keep an eye on cash flow
13:17 Why offering a unique product sets you apart from your competitors

Mentioned in this Episode

YouTube Live - How to Sell UK-Made Products During a Cost of Living Crisis

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Making in the UK Sunday Newsletter - Join Over 30,000 Readers For a Very British Chinwag

In My View by Eric Musgrave: There are more reasons than ever to buy British

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

240 – 7 Proven Ways to Promote Your UK-Made Brand Sep 16, 2022

Show notes

UK-made goods have huge value both at home and abroad. Are you doing enough to shout about your own British-made brand? I'll be sharing my 7 foolproof tips you can action right now to sell your UK-made goods. Discover:

03:01 Who will benefit from these tips and why there are no Union Jacks
04:13 Why now is a great time to shout about the fact you make your products in the UK
08:14 The 7 proven ways to promote your UK-made brand

Mentioned in this Episode

YouTube Live - 7 Proven Ways to Promote Your UK-Made Brand

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

239 – Customer Service Secrets for British-Made Brands Sep 09, 2022

Show notes

Want to know how to create a loyal following and keep happy customers coming back for more?

Kate Barker (Lime Tree Design), Sue Longmore (Maude and Fox) and Linda de Ruiter (The Slow Wardrobe) share the customer service secrets that have grown their product businesses. Discover:

04:22 How each of the businesses found out who their ideal customers were
08:30 What ways they communicate with their customers in real life and online
14:42 What personal touches the brands offer to keep customers coming back for more
25:08 How the businesses gather customer feedback in order to develop new products
32:53: Their tips on building customer loyalty

Mentioned in this Episode

YouTube Live - Customer Service Secrets for British-Made Brands

British Brand Accelerator - Apply now and find out how you can work with me to build your British-made brand

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

238 – How to Start a Clothing Brand for Less Sep 02, 2022

Show notes

Is it possible to launch a brand with just a few hundred pounds?

We surveyed our Make it British members and they gave us the insights into how much it cost them to start-up a brand that is made in the UK, and what they spent their money on.

This episode will be really useful for you not only if you are thinking of launching a clothing brand, but also if you already have an existing business and you want to keep a track of your costs. I give you tips and advice for how to keep those costs down.

Discover:

03:43 How much do UK-made brands typically spend to start-up?
04:48 A breakdown of the costs you'll likely incur.
09:31 Tips on how to keep your costs down.

Mentioned in this Episode

YouTube Live - How to Start a Clothing Brand for Less

How to Find a UK Manufacturer

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

237 – How to Launch a Printed Textile Business – Veronica Galbraith Aug 26, 2022

Show notes

Joining me this week is Veronica Galbraith from fun, colourful homewares brand Republic of Happy. Originally from Colombia and now living permanently in Cornwall, Veronica is a graphic designer turned surface pattern designer. She tells me all about how she deals with perfectionism and the things she would have done differently when launching her printed textile business in the UK.

We also discuss the one thing that she did before she launched her business which led to her selling out in the first week!

Discover:

03:42 How Veronica's design background has influenced how Republic of Happy came about
08:05 How Veronica decided what products she wanted to make
12:17 Why Veronica puts together inspiring emails to her customers
14:50 How Veronica decided on her pricing and why she stuck with them
18:00 Why Veronica recommends other small businesses to invest in their marketing
26:08 How Veronica won an advertising package for her brand

Mentioned in this Episode

YouTube Live - How to Start a Printed Textiles Business with Republic of Happy

More Republic of Happy

Republic of Happy Website

Republic of Happy on Instagram

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

236 – How to Find a UK Manufacturer Aug 19, 2022

Show notes

Do you want to manufacture in the UK but factories keep giving your efforts the silent treatment? This one's for you. In this episode, I share five actionable tips for things that you can do before you start to reach out to a manufacturer in the UK to find your perfect manufacturing partner. Discover:

03:30 The reason why manufactures might not be getting back to you
07:52 How doing your research makes you look more attractive to UK manufacturers
09:54 Why you can't expect manufacturers to source your raw materials
12:20 How your cost price will determine how much you can sell your product for
16:16 Why having a clear brief is going to save you time and money
19:02 Why it's important to visit the factory you're looking to work with

Mentioned in this Episode

YouTube Live - How to Find a UK Manufacturer

5 Steps to Finding a UK Manufacturer In-Depth Masterclass

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

235 – Spinning a Good Yarn Aug 12, 2022

Show notes

Find out about an exciting recycled cashmere collaboration between three UK businesses.

Dr. John Parkinson from iinouiio, Graham Holbrook from Turtle Doves, and Emma Mathews from Socko, share how the project came about, the importance of making in the UK and the possibilities of UK-made regenerated yarns in the future. Discover:

04:41 How the collaboration came about between the 3 UK businesses
10:15 Why it's important for businesses to consider the circular economy of their products
12:19 Why British wool was chosen as a component of the socks alongside cashmere
15:07 How the socks could be recycled when they become unusable
24:25 Where the collaborators see the project going in the future
28:34 The manufacturing process behind the making of the socks
35:26 The possibilities for UK-made regenerated yarns being used more regularly

Watch the video interview on YouTube

More Socko

Socko Website

Socko on Instagram

More Turtle Doves

Turtle Doves Website

Turtle Doves on Instagram

More iinouiio

iinouiio Website

iinouiio on Instagram

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

234 – What is a Factory Fortnight, and Why Do You Need to Prepare for it? Aug 05, 2022

Show notes

Summer is a time for holidays - not just for you, but also for your manufacturer and suppliers.

The Factory Fortnight - a time when manufacturers traditionally shuttered their doors for a couple of weeks - may be less common in the 21st century, but it is still something to prepare for.

In this episode I talk about the history of the Factory Fortnight, and what you can do to make sure that you are prepared for any lull in production during the summer months.

Discover:

02:12 Why Factory Fortnight started in the UK and what that meant for workers at the factory.
04:08 How Factory Fortnight differed depending on each region in the UK.
05:09 How the summer holidays affect manufacturers in the 21st Century.
06:00 How to prepare for factory closures during the summer.
09:12 How Factory Fornight can increase productivity.

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

233 – The One Thing You’re Probably Doing Wrong With Your Email Marketing Jul 29, 2022

Show notes

This episode is dedicated to those of you that put sending an email to your mailing list at the bottom of your to-do list!

Discover:

02:25 Why email marketing is more important than social media marketing
04:24 How to make sure your email content is engaging so that people don’t unsubscribe
08:21 What to do if you think you don't have the time to send emails
11:15 How to reengage with your email subscribers if they haven't heard from you in a while
12:39 How often you should be sending emails to your mailing list

Mentioned in this episode:

Book: Do Open: How a simple email newsletter can transform your business by David Hieatt

Add: podcast@makeitbritish.co.uk to your newsletter list

Subscribe to the Make it British YouTube channel

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator

232 – What is a Manufacturing Agreement? Jul 22, 2022

Show notes

When you get a product manufactured, most of the time everything will go as planned. But what about the odd occasion when it doesn't? It's always better to have thought about what could go wrong in advance, and make sure that you have a plan in place if it does.

That's when a manufacturing agreement can come in handy. In this episode I look at what you should agree with a manufacturer before you place that order! Discover:

02:24 Why you should have a manufacturing agreement in place.
06:39 The 4 things you must include in a manufacturing agreement.
09:17 Extra points you may want to include in certain instances.
12:07 What you can do if a manufacturer hasn't met your agreement terms.

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator