Join host, Dr. Shante Cofield, The Movement Maestro, on a journey to see the bigger picture, find your passion, and discover how movement unites us all. Come move with the Maestro.
MOTM #634: How I Create Content for Different Platforms
Nov 21, 2024
On Monday I shared what I do when I run out of ideas for content, so I thought I could share my creation process when I actually have content I want to make. You never know when inspiration will strike, so I’m always jotting down notes with future ideas and the platforms I want to put them on.
Let’s chat.
(This episode is a re-run. Original release date was September 22nd, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #633: What I Do When I Run Out of Ideas for Content
Nov 18, 2024
When it comes to creating content, usually momentum beats motivation every single time. The more times you post, the easier it gets to keep posting, and ideas often lead to even more ideas… but sometimes life gets to life-ing, and you run out of ideas on what to post next. If that’s you, or it’s ever been you, I’ve got a few tactics up my sleeve to help you start creating content again.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #632: When Your Success Makes You Feel Guilty
Nov 14, 2024
Feeling guilty about your success happens to all of us. I LOVE my life, but sometimes I feel so guilty that I get to live the way I do while others can’t. But stopping myself from having these good things doesn’t help anyone, doesn’t bring anyone closer to their own goals. Far MOAR good comes from enjoying yourself and using your privilege to inspire others. Caring about it allows you to fight for it, for the people who want it, too.
Let’s chat.
(This episode is a re-run. Original release date was October 28th, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Who is your biggest fan? If it’s not yourself, maybe it needs to be. Of course we need others, but when the going gets tough, knowing that you can always count on yourself is what will keep you going. Commit to your own values and your own happiness, so you can show up as your best self and help others do the same. Be your own biggest fan.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #630: How to Handle Business Overwhelm
Nov 07, 2024
Sometimes the barrier to more success is having *some* success. It’s a champagne problem, but a problem nonetheless—what do you do when you’re so booked and busy that you don’t have any time left to get ahead? Running a business doesn’t have to be chaotic. There are ways to maximize your time and reorganize your product suite. In doing so, you’ll show up even better for your people, and they’ll get even better results. It’s a win for everyone.
Let’s chat.
(This episode is a re-run. Original release date was July 8th, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #629: Getting Back on the Instagram Wagon
Nov 04, 2024
So, you’ve fallen off the proverbial Instagram Wagon. It’s been a week, or maybe a month, or hell, even a year since you last posted. What the hell do you do now?! I hate to break it to you, but it’s highly likely no one even noticed you were gone. If you’ve fallen off the wagon, just hop back on.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #628: Is It A Sacrifice Or Is It A Choice?
Oct 31, 2024
Our words send a message, so it’s damn important to pick them carefully. Are you making a sacrifice? Or are you choosing to give something up in exchange for something better?
If you’re making a choice, you’re taking ownership of your actions. And if what you’re doing really feels like a sacrifice, is it even something you want to be doing at all?
Let’s chat.
(This episode is a re-run. Original release date was September 23rd, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
When you have a goal, a “sacrifice” no longer exists
MOTM #627: Is Your Business Meeting Your Needs?
Oct 28, 2024
Is your business meeting your needs? And more importantly, how can you tell what needs are (or are not) being met if you don’t have the language to describe them? I’m a huge believer in the idea that your business is built to serve you, so if it isn’t meeting your needs, what can be done to change that? It’s so important to put words to our feelings because having the right words leads to better communication, which leads to finding better solutions, and knowing the solutions means we can take action—and you already know it: action is *always* the answer.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #626: Confronting Your Gremlins with Rachel Strickland
Oct 24, 2024
Last week, Jill and I ran our third ever #BossUp event, and we were lucky enough to have the one and only Rachel Strickland as a speaker there, and what she said was so moving, I knew I needed to recast her old episode ASAP. Think of it as a little gift for those of you who wanted to come to #BossUp and couldn’t.
In this episode Rachel and I chatted about our “gremlins,” about impostor syndrome, and about seeking out rejection. I see so many people not creating, due to any number of fears, even when creating is what they want more than anything to do. That’s where Rachel comes in—she’s gonna help you do the damn thing.
Your creativity and desire are right there, all you need is to listen and take action. What is the thing you could never forgive yourself for not doing? Start there. Let that fire carry you, and create now. You can’t afford not to.
Let’s chat.
(This episode is a re-run. Original release date was August 1st, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Joy as an act of rebellion
“No” is not an answer
Busking to pay the bills
Lessons learned from college
Gremlins aren’t very good co-pilots
Channel your anger
Seek out rejection
Be curious about your own envy
Helping people finding what they want (and how to talk about it)
The body knows the truth
The goal of creation is your own joy, not others’ satisfaction
You get to choose how social media affects you
The pottery class (aka: keep trying to get better)
As a listener of this podcast, you’re probably a pretty introspective person and spend a lot of time looking inwards, but how much time do you spend thinking about the internal lives of others? The whole point of running a business is connecting with and helping the human beings on the other side of the transaction—how much time are you considering their unique experiences? When we remember the unique people we’re working with, we can allow curiosity to come in to how we run our lives and businesses; and when we lead with curiosity, everyone’s better for it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #624: Why You’re Not Seeing Success In Your Online Business
Oct 17, 2024
LEGACY is open for applications and y’all already know that means I have to have my bestie, JillFit, on the show so you can get a little taste of how much insight and strategy we bring to all of our LEGACY students. I wanted to talk with Jill about the kinds of people who do well in the program and what sets them apart from from the online business owners who never really grow the way they hope to. We all have to start at the beginning, but it takes strategy to get to the next level. We want you to have a profitable and predictable online business, and that’s why we built LEGACY.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #623: Building a LEGACY Online Business
Oct 14, 2024
It’s that time of the year again—LEGACY is open for applications! If somehow you don’t know, LEGACY is the mentorship-meets-mastermind I run with my Business Bestie, Jill. We started LEGACY because there was a huge lack of tailored strategy for intermediates to online business, and we want everyone to have the opportunity to build a predictable and profitable online business. Today Jill and I are sharing everything you need to know about LEGACY: who it’s for, what it can teach you, and what you need to do to be the right fit.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The logistics of LEGACY
Who is LEGACY for?
Beginner, intermediate, and advanced business needs
MOTM #622: Partnering with Purpose: How to Acquire Sponsorships and Affiliate Deals
Oct 10, 2024
Now you know how to get invited to speak at conferences, and now you’re wondering how to get companies to send you money and free shit. When it comes to sponsors and affiliates, it’s all about providing value—to the brand involved AND your people. And you know I’m bringing the specific action items you can start taking right away if you want to get some sponsors.
Let’s chat.
(This episode is a re-run. Original release date was April 17th, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #621: How to Get Invited to Speak at Conferences and on Stages
Oct 07, 2024
#BossUp is happening this weekend (if you haven’t gotten tickets yet, what are you waiting for?!) so with live events on the brain, I thought I’d share some advice on how to get invited to speak on stages and at conferences. I’ll be honest with you, it’s definitely not as lucrative an endeavor as you might think, but that doesn’t mean it’s not a worthy goal.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
We have the power to change things. The traditional healthcare model is broken—we all know this. So what’s the point in fighting to keep things the same? If you want things things to be better, then you have the chance to make it better. Playing it safe helps no one but the establishment, and the same old things will always be the same old things. Why not try something new?
Let’s chat.
(This episode is a re-run. Original release date was April 16, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
This job can feel thankless. Posting to social media can feel like shouting into the void. But let me be the one to tell you: the things you’re doing, the things you’re saying matter. Someone out there is hearing what you’re saying, or they’re watching how you do things, and it’s changing them. You don’t have to change the world to matter. You’re already impacting lives. Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The things you say matter
This job can feel thankless
You do things differently, and people pay attention to that
MOTM #618: More followers, more problems?
Sep 26, 2024
Maybe you feel envious when you see other businesses with large social media followings but friends, having a shit-ton of followers isn’t all it’s cracked up to be. You don’t want that, trust me. And besides, if you can’t show up and provide value for 50, or 500 followers, what makes you think you’d be able to handle 10 times that many?
Let’s chat.
(This episode is a re-run. Original release date was October 29, 2019.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Call-outs are in poor taste
Have you spoken to a room full of the amount of people following you?
If you can’t connect with 500, you don’t deserve 500,000
A lot of followers doesn’t mean a lot of qualified leads
MOTM #617: Does Your Instagram Follower Count Actually Matter?
Sep 23, 2024
Does your follower count on social media actually matter for your business? Of course it does; at the very same time, it doesn’t matter all that much. I’m not going to lie to you—having lots of followers who care about what you’re doing and want to buy from you is clearly better than not having followers. BUT there are plenty of people with “small” followings that do well financially. As with all things in online business, nuance matters here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #616: How to Actually Win the Long Game
Sep 19, 2024
53 months ago I released this exact episode talking about the fact that if you started then, you’d start seeing success in about 18-24 months. Imagine where you would be today if you had started whatever it is you’d been thinking about when you first heard that episode. It took me several years to build up my business to what it is now, and I never could have gotten here if I didn’t take the first step first. This shit takes time, so if you want to get anywhere in the future, you’ve got to start now. The tortoise always wins the race.
Let’s chat.
(This episode is a re-run. Original release date was March 26, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Nothing good starts with desperation
This shit takes time
Uncertainty is terrifying, but it presents opportunity
MOTM #615: What is the Instagram Intensive?
Sep 16, 2024
Doors for the Instagram Intensive are OPEN and y’all know that when I’m selling, I’m selling. I’m proud of this Intensive and I know how impactful it can be for your business, so you won’t find me feeling badly about selling it to you. I realized I’ve never done a podcast episode about exactly what the Intensive is and what you’ll find in it if you decide to enroll. I’ve taken over 550 online business professionals through this course, and it’s always filled with the most up-to-date and relevant information you need to know if you plan to use Instagram for your online business, and I’d love to see you there.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
How I teach in the Instagram Intensive A week by week syllabus Building a business, by showing up as you There’s no such thing as a promise for success Focusing on quality over quantity Some FAQ’s
MOTM #614: How to Price Your Online Products and Services
Sep 12, 2024
On Monday we talked about the expectation to always be growing and changing your business—and all of that includes how you price your products—but y’all know I’m all for keeping things the same, for as long as you want. Ideally, you can price your services so that you never feel so salty that you want or need to change them, so I’m (re)sharing some tips to help you decide your price points.
Let’s chat.
(This episode is a re-run. Original release date was November 21st, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Prices are too damn high
Unlimited growth + abundance is a myth
What is your enough?
Your time is worth more than money
Research what’s working now
What you need to survive
What are you comfortable charging?
Change things when you’re feeling salty
Working through your uncertainty
Raising your rates for existing customers
Price anchoring
An argument for always displaying your prices
People don’t always want cheap things
Links & Resources For This Episode:
Mark your calendars because registration for my Instagram Intensive opens NEXT WEEK Get your tickets to #BossUp2024 HERE Check out my friend @drseapastuch Download The Value Ladder for FREE!
“So, what’s next?” It’s one of my favorite business questions to answer, and not because I’ve got something new to do or sell, but because I’m keeping everything exactly the same. There’s this pressure to always be doing more, creating more, earning more, but I already have everything I need. What good is “more” when what I already have is more than enough for me and then some?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #612: The Riches Are in the Niches
Sep 05, 2024
I really want y’all to succeed in your online businesses—that’s why I do what I do!— and one of the most important things you can do for your online business is niche down. We all know that the internet is crowded and noisy, with a million people saying a million things. If you want to cut through that and actually be heard by the people who need your message, you have to get specific. You aren’t leaving money on the table by leaving some people or some ideas out, you’re cutting to the heart of what people care about, and that’s how you make a viable business.
Let’s chat.
(This episode is a re-run. Original release date was January 13, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Cutting through the noise of the online space
The fears preventing you from niching down
How to speak to your people
What people need, disguised as what they want
Do your homework—on the market, and yourself
Create a product for your people
Get clear, not cute
How to start building your audience
Missed opportunities when you try to be for everyone
MOTM #611: The Slippery Slope of Scaling
Sep 02, 2024
I’ve been reading a lot recently about how big businesses aren’t doing as well as they once were, especially since the pandemic. Is anyone actually surprised? It only takes a little common sense to know that nothing can scale infinitely, and therein lies the slippery slope I see businesses falling down. Look, I want you to have all the success you want and make all the moneys, but nothing great can come out of attempting to scale beyond your niche.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #610: How to use Instagram for Your Brick & Mortar Business
Aug 29, 2024
I like to think of myself as an expert at using Instagram for online business, but do the same rules apply to brick & mortar businesses? Spoiler alert: no. Online efforts lead to online clients and in-person efforts lead to in-person clients. In my opinion, there are better places to spend your energy. But that doesn’t mean you should have zero Instagram presence, either. There are ways to use social media for your in-person business.
Let’s chat.
(This episode is a re-run. Original release date was May 11th, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
SEO or social media… which should you be focusing on as you build your business? Look, one isn’t “better” than the other, but they both serve different functions and will attract different people. They both can help you, but it’s better to focus on one before the other. So if you’re trying to decide how to grow your business, let me give you some food for thought while you think about where to start.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #608: Crash Course: How to Use Instagram for Online Business
Aug 22, 2024
Building a business online can be overwhelming. Lucky for you, I’ve been teaching people how to do this now for a while. Whatever questions you have, whatever level of help you need, I can help you. This episode is the crash course version, and y’all already know I’ve got options when you’re ready for more.
Let’s chat.
(This episode is a re-run. Original release date was January 8, 2024.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Get prolific, ASAP You can’t optimize what isn’t there Your best chance to win is to keep playing Attracting clients with your handle and bio What kind of content do you like making? Basic is better (and repetition is mandatory) Use your stories It’s called *social* media, so get social
I’ve said it a million times before, and I’ll say it a million more times because it bears repeating: if you want to be successful in your business, you have to repeat yourself. Having an online business that actually helps people isn’t about saying a million different things, it’s saying one thing a million times. We all know that it takes reps to get good at something, but it takes reps to understand things from the clients’ side. If you want to get good, you’re going to have to repeat yourself.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #606: Leaning Into Seasonality with Emilie Reid
Aug 15, 2024
Y’all know I’m big on the seasonality of life and leaning in to it whenever we can. As we get in to this second half of August, the seasons are changing, so let’s live that change, too. I brought back this episode because Emilie is the person who put the concept of spirality and seasonality on my radar and it’s been life changing. It might sound a little “woo-woo” at first but that’s a good thing, I want it to. I want to challenge you to look at the bigger picture, to open your mind to what is happening in the world around you.
Emilie Reed is a wellness coach who empowers and teaches others to live with the seasons—both of nature and of our bodies—to find healthier and more fulfilling lives. As with many things on this podcast, I want you all to listen around the edges because it just makes so much sense, especially within business.
When you know yourself, inside and out, you can better understand how to show up for your people and teach them what they really need.
Let’s chat.
(This episode is a re-run. Original release date was January 17, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #605: Suggestions for a Productive August
Aug 12, 2024
August is a transitional month—not fully summer, and not fully fall (or winter and spring for my Southern Hemisphere friends). There’s still time to lean in to what makes summer fun and restful, but now’s the time to start preparing for those fall launches. I’ve got some soft suggestions for you for this august so you can embrace this season of rest while it’s still here, but be ready to hit the ground running when it’s time to get back to business.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The olympics—and women’s sports breaking everyone’s brain
MOTM #604: How to Handle Social Media Trolls
Aug 08, 2024
When it’s your job to post your life on the internet, getting trolls is an inevitability. There are people who hide behind anonymous profiles and talk their shit for who knows what reason, and no amount of “defending your honor” makes them stop. With an election coming up—and especially since we have a black woman running for president—I have a feeling these internet streets are about to get even more ugly. I can’t make the experience of getting trolls hurt any less, but you definitely have the power to stay in control and move past the childishness.
Let’s chat.
(This episode is a re-run. Original release date was January 15th, 2024.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In the greater scheme of online business—do you know your role? When it comes to enacting change of any sort, it takes all kinds of people, tactics, and techniques, so what it is that you’re bringing to the table? We all have different skill sets, that’s a great thing! What I love doing, you may hate, and vice versa. So what is it that *you* do? If you’re not sure, that’s okay, and I’ve got a tip for you to start figuring it out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
It’s a bit of a tradition now to throw it back to the very first episode of this podcast every 100-episode-milestone because there’s something so cool about hearing just how far I (and this show) have come. Hopefully it proves to you just how much better you can and will get once you just start—especially knowing you won’t be great right away.
Let’s chat.
(This episode is a re-run. Original release date was March 29th, 2018.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In the 6 years since I’ve started this podcast, I’ve somehow recorded 600 episodes. I’m not sure if you know just how much 600 is, but it is a LOT. To those of you who’ve been here from the beginning, and to those of you who are here now, thank you. None of this would be possible without you. To celebrate, I wanted to share 6 lessons that I’ve learned from talking so goddamned much.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Some thanks are in order
Some things change, some things stay the same… allow them
MOTM #600: Are Social Media Numbers Real?
Jul 25, 2024
There’s this thing happening all over social media (and especially on Threads) where AI operated accounts are growing like crazy, and comment sections are blowing up with debates on whether or the accounts are actually humans. It all got me thinking about the numbers we see on social media, if they’re even real, and more importantly, if we should care about them. I’ve never been big on numbers because to me, the real metric for success is connection.
Let’s chat.
(This episode is a re-run. Original release date was September 1st, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
We have no idea how many fake accounts are out there
If somehow you’ve been living in a cave and you don’t know who JillFit is, then you’re in for a treat this episode. And if somehow, again, you didn’t know that Jill and I are hosting a live event called #BossUp, then you’ve got even more to look forward to. And if you already know about both of those things, then I don’t even need to tell you how much you’ll love what you’re about to hear.
Jill is my business bestie and not only are we committed to doing business differently, we’re both passionate AF about helping you do the thing, too. That’s why we created #BossUp—to give business owners like you actual, tactical advice so you can get out there and create your best life, whatever that means to you. So we’re hosting this live event in the fall, and all of our favorite people are going to be there. Will we see you, too?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
There is a triangle of truth that you can (and should) be using to filter every business purchase or investment you make. Of course, you can be using this for every purchase in your life, and it stays applicable. We all know that scammers be scamming, so this is a tool you can use to weed out what is and isn’t for you.
Let’s chat.
(This episode is a re-run. Original release date was December 19, 2019.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #597: Is Your Content Too Serious?
Jul 15, 2024
Is your content too serious? Honestly, I have no clue. Only you know that. What I do know is that the idea of “professionalism” can be taken to an extreme, and that while business are built on solving problems, they’re also built on connection snd being yourself is a big part of that. If you’re a serious person, awesome, be that! But whoever you are, just be you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #596: Doing Things that Don’t Scale
Jul 11, 2024
In an online space that’s so focused on always doing more, getting bigger, doing better, I think you should set your focus on doing things that DON’T scale. If you want influence, you need to build trust, and if you can’t show up for your small following now, how can you ever expect a large following to trust you? Success is in the actions that seem too small to matter. Trust me, they do.
Let’s chat.
(This episode is a re-run. Original release date was October 3rd, 2019.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Back when I worked as a PT I would have to see up to 24 patients in a 10 hour day. Pardon my French, but fuck that shit. One of my favorite things about starting your own business is that you don’t have to work to some other person or companies pace—you get to work at your own. If you feel good seeing 20 clients per day, great! But if you only have the capacity for 10, 5, or even 2, then that’s great too. Owning your own business means not having to force yourself into work “norms” and instead working at capacity that feels great to you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
“Time freedom” is a misnomer
Considering your capacity for working
Don’t be your own shitty boss
You don’t have to force yourself into norms
Capacity is individual and subjective
You still have to work, but you can do it at your own pace
MOTM #594: How to Handle Instagram Overwhelm
Jul 04, 2024
Every now and then I start seeing a flood of people “taking a break” from Instagram, and I truly believe it’s not the app that’s a problem—it’s how we use it. If you’re using social media to build a brand or a business, you’re going to have to be on Instagram, so you’re going to have to find a way to deal with overwhelm when it comes up because constantly deleting and re-downloading every other day ain’t the way. Overwhelm happens to all of us, so instead of trying to prevent it, you can take a deep breath and respond in a different way. We need social media for our businesses, so let’s figure out a way to make peace with it.
Let’s chat.
(This episode is a rerun. Original release date was June 2nd, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The easiest way to do less is to do more of something else
Show up how you want to show up
Turn the damn notifications off
Curate an experience you actually like
Find other things to bring you joy
Be obsessed with your own life, not someone else’s
MOTM #593: Auditing Your Online Business: What to Do if You Want to “Burn it All Down”
Jul 01, 2024
What do you do when you want to burn your entire business down ’til there’s nothing left? I’ve been lucky enough to never want that, but it doesn’t seem like an enjoyable place to be. Running an online business and feeling like you’re going nowhere or that somehow you’re doing it “wrong” can be frustrating, but instead of throwing in the towel, there are a few questions I think you should ask yourself.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What are you wanting to burn down?
Get objective about your desired outcome
Expectation management
Give it time before you call it
Your customers might need to see things more often
MOTM #592: The Actual Benefits of Cold Exposure
Jun 27, 2024
I may talk mostly business now, but I am the *Movement* Maestro, and every now and then I like to remind you of that. I’m bringing this episode back from the archives because it felt relevant given the fact that it’s summer and it’s hot as shit outside, so if you’ve ever thought about cold exposure, it’s as good a time as any to try. Look, I’m not about that cold shower life but I did some learning about this a few years back, and while there are plenty of lesser benefits, there’s a lot of great impact it can make on our nervous systems.
Let’s chat.
(This episode is a re-run. Original release date was January 12th, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Make sure your goals are your own
Cold is not created equal
Training your reaction towards the sympathetic response
MOTM #591: “Am I Too Old for Instagram?”
Jun 24, 2024
Age is just a number—except for when it isn’t. I’ve had some clients wonder if they’re just “too old” to be starting a personal business on Instagram, and it’s a valid question. Even though social media seems to be a “young” persons game (whatever that means), there are millions of people of all ages online. And I don’t know about you, but I don’t care to hear a 20-year-olds advice about things, and I’m sure plenty of others don’t either. Which means they’re waiting for someone who may be “older,” and maybe that’s you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #590: The 3 E’s of Starting an Online Business
Jun 20, 2024
How the hell do you know the “right” way to start an online business venture? Do you start with the thing you care about, or do you do the thing you know will make more money? Does have to be one or the other? Y’all know I’ll always advocate for doing the thing that lights you up, but businesses are build on solving problems, so you need to make sure you can do that before you do anything else. If you’re not sure where to start, start with this episode, where I’m sharing the three essential “E’s” to consider in any online business venture.
Let’s chat.
(This episode is a re-run. Original release date was September 12th, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #589: 7 Tips for Managing Your Instagram Comments and DMs
Jun 17, 2024
If you’re like me and you’re building a personal brand, you already know that trust is everything, and when building that trust with your audience, having a direct line of communication with them is golden. Enter: your Instagram comments and DMs. Managing them can seem overwhelming but in my opinion, you’ve got to find a way to figure it out in whatever way that works best for you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Connection is golden when building a personal brand Realistic energy management Turn off your notifications! Every interaction is an opportunity Teach people how to treat you The 24 hour rule Don’t outsource your shit Batching & automating If/when you go viral—do what you can
Once upon a time, I watched the Disney movie, Soul… and I hated it. It had some pretty egregious racial issues, and on top of that, it had a weird and disappointing take on what it means to be passionate. Letting your passion consume you is, in my opinion, a GOOD thing. If you’re lucky enough to have something that sets your soul on fire, then why wouldn’t you let it consume you? Why wouldn’t you dedicate your life to something that gets you jumping out of bed every morning and pushing you forward every day? I think you should.
Let’s chat.
(This episode is a re-run. Original release date was February 4th, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #587: When the World Says You’re Too Much with Dr. Alyssa Olenick
Jun 10, 2024
If you ever wanted to hear me have a conversation with the Energizer Bunny, then you’ll definitely want to tune in to this episode. Jokes aside, you really do need to hear Dr. Alyssa Olenick’s story because she simply doesn’t stop, and it’s fucking incredible. Y’all know I stay calling for MOAR YOU, and Alyssa has no other modes—it’s more Alyssa, all the time. Maybe for some she’s “too much,” but that’s her super power. By leaning in to and owning that “too much” Alyssa has built something incredible that the rest of us are lucky enough to get to be a part of. No one in this world gets to tell you who you are, except for you. If someone is out there calling you “too much,” maybe that’s a sign to lean in, and be even MOAR.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
She’s got me doing cardio
Being “stuck” in a box
Bringing the science to lifting
There’s no such thing as quitting
Using social media to get better at writing
Alyssa’s education journey to a PhD
The pivot mentality
No one gets to tell me who I am, but me
“Too much” from Day 1
Sharing Little Alyssa’s dreams and goals
What if believing in yourself was the default mode?
MOTM #586: How to Grow Your Email List
Jun 06, 2024
You need an email list. If your social media disappeared tomorrow, how would you contact any of your people? Share any content? Make any sales? As you know, the Summer Slowdown is coming, so now is the perfect time to focus on building up and growing your business, and one of the best things you can do is set up your email list. This is *the* most comprehensive guide to email newsletters I have: I share why you need one, how to start one, what to use it for, and how to grow it. If you’re ready to grow, start here.
Let’s chat.
(This episode is a re-run. Original release date was April 20th, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #585: 7 Tips to Prepare for the Summer Slowdown
Jun 03, 2024
It happens every year without fail: The Summer Slowdown. But even though it’s nothing new, there’s always someone panicking and crying when business gets a little slower during the warmer months. This year, you’re not going to freak out about it, because I’m preparing you with 7 tips to handle this slow season.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Everything comes back around at some point, so write it down
How do you feel about the amount of work you’re doing?
MOTM #584: A Realistic Approach to Getting Things Done
May 30, 2024
On Monday, I shared about how I really don’t care for being “busy” but it’s still important for me to get shit done. I follow a general schedule week-to-week, but sometimes life doesn’t always go to plan (shocking, I know) and that’s all good, too. As long as I’m setting realistic goals, managing the expectations I have for myself, and do my best to set myself up for success, we’re golden. But as we all know—and as the great prophet, Britney Spears, once said, “You better work, bitch.”
Let’s chat.
(This episode is a re-run. Original release date was June 30TH, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
I do not like to be busy. Maybe in my younger years, I enjoyed having a full calendar a little more, but now every time I hear someone talking about doing more, more, more, more, more, I’m just like, “Ew.” In the entrepreneurial space, people can make you feel like you’re not doing “enough” if you aren’t constantly doing shit, so let me be the one to tell you, if you don’t like being busy, you don’t have to be.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #582: Building Badass with Kathy Sierra
May 23, 2024
If you choose to listen to but a handful of my podcast episodes, please let this be one of them. The Instagram algorithms saw fit to bring me and Kathy together, and I can’t help but feel that they actually got it right this time. Kathy's Instagram account may be dominated by pictures of horses, but her background tells a thousand stories, punctuated by leaps of faith and unimaginable success…over, and over, and over again. And honestly, it's just nice to see someone who writes longer Instagram captions than me.
Kathy has written a book that sold over 2 million copies, she was a sponsored skateboarder in college, she was the director of training at some of the largest sports clubs in LA, she taught at UCLA, she is still an international speaker and is revered by the likes of Tim Ferris, GaryV, and Jeff Bezos, she was an extremely successful computer programmer, and now she's following her passion working with horses on her farm and introducing the equestrian world to modern movement science. Did someone say ‘Most Interesting Woman in the World'?!?
Movement really does unite us all, and this episode demonstrates this perhaps more than any episode that I've ever done in the past. If you're at all like me you have to be wondering just what Kathy knows and does that has helped her succeed in nearly every endeavor she's taken. Apparently it's quite simple, and she has no problem sharing it with you. Want to find out what ‘it' is? Tune in to the full episode. I promise you won't be disappointed.
(This episode is a re-run. Original release date was February 11, 2019.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Who is Kathy Sierra
Why Kathy left the fitness industry and didn’t set foot in a gym for 10 years
Kathy’s life as a computer programmer
Her success in writing a book as a last resort/final effort and then becoming an international speaker
How to Create Badass Users
How she handled making huge career leaps and her only regret while making those leaps
The remarkable concept of ‘Word of Obvious’
A completely different way of thinking when it comes to designing products and services for people
An amazing metric that she looked at to try and understand the success of her books versus the next closest competitor
One of the most incredible stories you’ll ever hear: Draumur
The striking similarities between working with humans and working with horses
Intrinsic motivation and the role of autonomy
The connection between movement and motivation
What her ideal physical therapy clinic would look like
Bringing back ‘aliveness’
A gene that allows certain horses to have an extra type of gait
MOTM #581: A Shed and a Dream with Kelly Bryant
May 20, 2024
Y’all know I’m all about going all-in on building your best life, whatever that may be. Your best life might be running your own business, but it doesn’t have to be. If having the security of a job at a company you love is part of your best life, then that’s fucking great, too! You can try a million different things, and stop doing those things at any time, and it doesn’t make you a failure—it means you’re wise enough to be realistic about what does and does not bring you joy. That’s something Kelly Bryant does well. Kelly is always willing to take a risk to live her best life, and she’s never been afraid to change course when her needs and interests change. She’s always tactical, always practical, and always ready to take action, even if it’s away from entrepreneurship. At the end of the day, it’s always just Kelly, her She-Shed, and the dream of living her best life, no matter what that looks like.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
How marketing lead to movement lead to the Maestro
MOTM #580: Answering Your Questions: Online Business
May 16, 2024
Since Monday’s episode was a Q&A it only felt right for this Thursday Throwback to be another one, but this time all the questions are online business related. Y’all know how much I love talking about business and especially when you folks are the ones asking the questions.
Let’s chat.
(This episode is a re-run. Original release date was February 24, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
How do you run a business while caring for family members?
Favorite (and least favorite) part of running your own business?
How to stay organized with your various offerings?
MOTM #579: April Instagram Q+A Answers
May 13, 2024
In April I did a Q&A over on Instagram, and—like usual—you folks came at me with some bomb-ass questions. I answered over there, but you can only say so much within the constraints of social media, so I wanted to have the chance to talk in more detail. I love doing these kinds of episodes, so if you ever have a question, send it, and I’ll make another episode!
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What is your biggest tip for someone trying to grow on IG?
Thoughts on monetizing a podcast through ads, sponsorships, etc
How old are the fur babies?
Would you say your advice applies to US and European crowds equally?
Want to hang out this weekend?
How have you become such a presence online as an introvert?
How to grow your podcast engagement/audience
Number 1 tip for email marketing practices
Want to come to Disneyland with us on Tuesday?
I switched my niche to something completely different… Should I just ditch the current page and start from scratch?
Need a picture of Meester and what’s your middle name?
Does your family understand what you do?
If my niche is great at DIY do I still give them all the info for free? They seem to use it, but not me.
MOTM #577: Your Fat Loss Goals Are Killing You
May 06, 2024
Menopause (and peri menopause) is the new black in the online space, and because of that, no matter where I look, everyone is talking about fat + weight loss. I truly never thought I’d be talking about this (and I hate that I am) but it’s been on my mind and I needed to say something. I truly believe our purpose in this life is to lean in to joy and be happy, but when you spend your whole life worrying about being as small as you possibly can, how could that bring you anything but sadness? I know we’ll never get people to let go of the idea of fat loss, but maybe we can help people lean in to function too, and not just aesthetics.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
PT focuses on function + performance, “fat loss” feels sad
MOTM #576: Increase Your Instagram Engagement
May 02, 2024
On Monday we talked about automating Instagram comments and DM’s, but if you’re not getting any engagement, there’s nothing to automate. If your social media comment section is a ghost town, then I have a 5-part answer that’ll help you reflect on the way you’re showing up online and increase your levels of engagement. After all, using Instagram for online business starts with creating relationships, and those relationships start with you leading the conversation.
Let’s chat.
(This episode is a re-run. Original release date was August 21, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Time, reps, + asking
Be interested in the person on the other side of the screen
MOTM #575: Automating Your Instagram Comments and DMs with ManyChat
Apr 29, 2024
I’m sure you’ve seen one of those posts going around that has some sort of call to action like, “comment the word ‘YES’ and I’ll send you the link!” These creators aren’t sending out links individually, they’ve actually automated their Instagram comments and DMs. It seems like a miracle, especially for those of us who get burnt out from answering the same questions over and over again, so I thought we could talk a little bit about the how’s, why’s, and when’s when it comes to automating on Insta.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #574: Creating Connection with Laura Jean
Apr 25, 2024
This Throwback Thursday episode is a double whammy—it was initially two episodes that I’m rereleasing as one because if you haven’t heard it yet, then you need to immediately, and if you have already heard, well you need to listen again. This conversation, had with none other than my twin, Laura Jean, is the perfect follow-up to Monday’s conversation about the connection conundrum. As human beings, we all want to be seen, heard, and known. If we want that for ourselves, we have to lead from the front and show up in our full humanity so others can feel safe to do the same. That’s how we lead with our values, in life and in business. Y’all know I love actionable advice, especially when coupled with nuance and a deep conversation, and if that’s what you’re craving too, there’s no one better than Laura Jean.
Let’s chat.
(This episode is a re-run. Original release dates were June 19th and June 22nd, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Life (& business) beyond the edge of our gardens
Dipping a toe in despair
A fair and just world
Fitting in is not the same as belonging
Bringing your values as a parent
Showing up authentically in a small village
When we don’t feel safe inside ourselves
Showing up in our full humanity, so others can do the same
The power in knowing yourself
Prioritizing yourself
To be held, and to hold space in return
Getting to know yourself
Caring for, instead of taking care of
Creation and cultivation
A business to meet our needs
Marketing is manipulation—but it doesn’t have to be
I spend a lot of time on social media, and I’m sure you do too, so you’ve probably noticed the dumpster-fire that seems to be happening in comment sections everywhere. We all desperately want connection, but it’s turned into anger, judgement, and what-about-ism every time a piece of content exists that isn’t perfectly tailored to our lived experiences. Y’all know I’m solution oriented, so I’m always thinking about what’s to be done about it. I’m not sure there’s ever a “right” answer to make it all better, but maybe there are some things we can do to start heading in a better, happier direction.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #572: One of the Few with Dr. Uchenna “UC” Ossai
Apr 18, 2024
Today’s episode features a very special guest: Dr. Uchenna “UC” Ossai. If you don’t already know her, get ready, because you're in for one hell of a treat.
I’m bringing today’s episode back from the vault because UC is speaking at #BossUp this year, and if you weren’t already convinced about going, you will be after hearing her here. She's just an all around dope human being with an energy that is absolutely infectious and it was awesome to have her on the podcast.
UC's upbringing shaped her into the incredible human she is, and the drive for excellence that her parents instilled in her transcends all aspects of her life. The world is changing, and it’s people like UC who are leading us forward. Quite possibly one of the most powerful ideas to be expressed on this podcast, UC explains that the power we inherently hold as healthcare providers makes it our DUTY to put in the work to understand the social issues that affect our patients and thus dictate how to provide them the best care.
Let’s chat.
(This episode is a re-run. Original release date was June 29, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Bourbon talez
Disparities in health care in marginalized communities
MOTM #571: The Number 1 Reason to Go to Live Event
Apr 15, 2024
If you’ve never been to a live event, you need to. And it’s not because the information you’ll get there is just too good to pass up (although, that’s certainly a benefit of live events) but there’s another magic you’ll experience entirely when you’re in the same room with other people who are action takers, just like you. So if you’re never been to a live event, and if you’re an action taker—which I know you are because you listen to this podcast—I hope I’ll see you at #BossUp this fall. It’ll change you, and it’ll change how you run your business.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #570: How to Prioritize Happiness
Apr 11, 2024
We talked about Threads on Monday and over there, folks be complaining. In my opinion, at the heart of all that bitching, is unhappiness. Some people are committed to being unhappy, but for the most part, I think people don’t know how to make the things that bring them joy a priority. If something matters to you, then you do it. So what are you making time for in your life?
Let’s chat.
(This episode is a re-run. Original release date was March 25, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Does anyone even know what the hell is happening over on Threads? The Instagram algorithm is somewhat protective, but Threads seems to be showing all content to all people which just leads to a clusterfuck of complainers and trolls. To me, it’s illuminating the larger differences between the creators and consumers of social media. If you want to stand above the rest, take my advice, and be a creator.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #568: My Journey: From PT to “Present” Day
Apr 04, 2024
For this Throwback Thursday episode I wanted to rerelease an episode I recorded about my journey as a PT-turned-online business owner. Monday’s episode was all about how you don’t need to “struggle” in order to be successful, and my story is just one example of that. Struggle has it’s place, but not every story needs it in order to have a happy ending. Rather, I’ve always asked myself “Could I keep doing this for the rest of my life?” and making the necessary changes based on the answer. If you find yourself asking the same kinds of questions, maybe my story can show you what else is possible.
Let’s chat.
(This episode is a re-run. Original release date was July 23, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #567: Is Struggle a Prerequisite for Success?
Apr 01, 2024
For whatever reasons, we—and by we, I mean society—tends to glorify struggling. We see overcoming obstacles as some sort of moral victory and that those who are successful must have struggled in order to get there. Does that mean you *need* to struggle in order to have success? Y’all, of course not. You can go through difficult shit AND you can be successful, but one doesn’t necessarily cause the other.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Society champions struggle too much
Hard-work is not the same as struggle
Subjectivity + relativity in “struggle”
Struggle can open eyes to others’ lived experiences
MOTM #566: The Knee Pain Chronicles with Ben Patrick, Knees Over Toes Guy
Mar 28, 2024
This throwback is one from the archives (almost 5 years ago now!) but I continue to be a huge fan of this guest and if you aren’t already, you will be soon.
Join me for an incredible conversation with Ben Patrick, founder of the Athletic Truth Group, and creator of the knee ability program that has changed my life. I know, that's a big statement. But I'm speaking my truth. Be skeptical. I don't blame you. All I ask is that you listen to the entire episode, hear what Ben has to say, and then decide for yourself.
Let’s chat.
(This episode is a re-run. Original release date was September 23, 2019.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #565: Hopping Never Leaves the Program with Matt McInnes Watson
Mar 25, 2024
It’s been a minute since I had the guest on the pod, but we’re changing that up today because this is a conversation you absolutely need to hear. I may talk about business most of the time nowadays, but I’ll always be the Movement Maestro at heart, and there’s something special about getting to nerd-out about movement with someone like Matt McInnes Watson. Really y’all, this guy is the real deal. We chat about all things plyometrics and the dynamic side of movement, the value in mastering the basics, how to create a system that makes sense + builds trust, the education that sets Matt’s business apart, and ultimately, changing the way we move forever. Trust me, you’re gonna want to tune in.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #564: How to Get the Most Out of Every Live Event that You Attend
Mar 21, 2024
I just came back from a live event and while I really do like speaking at and running them, I do not enjoy going to them, which is why its a top priority for me to really get the most from them when I do go. There’s always a magic about being in the room and surrounded by people who understand your world and speak your language. It’s something we should all try, at least once.
Let’s chat.
(This episode is a re-run. Original release date was February 2, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
When people call you “obsessed,” take it as a compliment. There’s nothing more magnetic or awe-inspiring than someone who’s absolutely obsessed with what they do. So if you’re the kind of person that gets obsessed with every little thing you do, lean in. That shit is your superpower.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #562: A Framework for Reframing Failure and Rejection
Mar 14, 2024
In life there aren’t “winners” and “losers.” There’s room for every single one of us the succeed, to “win,” to do this “right.” To me, that means that failure, in the way it’s typically thought of, doesn’t really exist. In every moment, we have a choice to think about our actions and respond differently. So really, the only failure is choosing not to try again.
Let’s chat.
(This episode is a re-run. Original release date was July 9th, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #561: Overcoming the Fear of Ridicule
Mar 11, 2024
The thing about being vulnerable, leading from the front, and posting about your life and your business online is that someone’s always gonna talk their shit. So many people I work with are conditioned by culture and society to stay quiet in order to be “accepted” but y’all, that’s not real acceptance! Hiding yourself away like that is unsustainable, and you should be out here, showing the world who you truly are. That’s how you find your people. If the fear of ridicule is holding you back from showing up online… well, you already know what to do.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Self promotion is a skill
Cultural conditioning is real
You don’t have to learn from someone just like you
MOTM #560: Articulating the Abstract: Making Your Work Understandable
Mar 07, 2024
How do you explain what you do to potential clients when what you do is hard to explain? I gotchu. In life and in business, shit takes time to refine. As in all things, getting good at getting succinct is a matter of reps, reps, reps. Sometimes you have to say a lot before you learn to say it well.
Let’s chat.
(This episode is a re-run. Original release date was September 2nd, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #559: Beyond Personal Narratives: Success Without the Backstory
Mar 04, 2024
There’s this idea that the only and/or best way for your online business to be successful is to coach people through a transformation you’ve had yourself—you need to be your own niche, and your avatar should be a past version of yourself. Sure, it might be “easier” to do it that way, but I call bullshit on that being the only way to succeed. Leaning on your expertise can work just as well as leaning on your backstory.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
“I did this thing, I want to help others do the same” A presentation shouldn’t be all about you You don’t have to be your niche or your own avatar It might be “easier” to tell your own story Leaning on your expertise works just as well
MOTM #558: 10 Things Every Online Business Owner Needs to Understand
Feb 29, 2024
If you’re an online business owner, or hope to be one someday, there are 10 things you need to understand. So many people hop online and think running an online business will be a quick way to make money or that things “should” happen a certain way, but take it from someone who’s been in the game for a while now, it’s not as simple as just creating a course and making a ton of money.
Let’s chat.
(This episode is a re-run. Original release date was November 18th, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #557: The X-Factor: Predicting Success in Online Business
Feb 26, 2024
Not everyone who plays the game of business gets to win, but there is one trait I see that’s a huge predictor of whether or not someone will succeed online. Sure, there are some qualities that can’t really be taught, but the great news is that anyone learn, develop, and work for this X-Factor.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Defining what winning means to you (because not everyone gets to “win”)
This throwback was recorded aaaaall the way at the beginning of Covid, but everything I say remains true today. It’s not always pleasant, but you’ve got to take an honest look at your life and take radical responsibility—for all of it. The good, the bad, and the in-between. It may not always be your fault, but unless you accept that it is your responsibility, you won’t be able to get anywhere meaningful.
(This episode is a re-run. Original release date was April 23, 2020.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
It’s easy to take responsibility for the good stuff
Do you really want to spend all of your very precious, very limited time on earth catering to a company that doesn’t give two shits about you? Or do you want to create meaningful things for actual humans who appreciate what you do? We’re not just business owners, we are creatives, and if you spend all your creative energy pandering to an algorithm that doesn’t even reflect what your people actually want… well that’s a quick way to burn yourself out and give up.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The algorithm doesn’t care about you Niching down is important, but you have to create sustainably We’re creatives as well as business owners You don’t have to rely on the “numbers” for validation The algorithm isn’t made for people, YOU make content for people
MOTM #554: No Time Wasted: Stop Worrying About Wasting Your Time
Feb 15, 2024
People out there (yeah, I’m talking about you) are afraid to commit to doing the thing because they’re afraid of wasting their time. Yes time is finite, but committing to something, whether it “turns out” or not is never a waste if we focus on all the things we gain by having done it in the first place. Nothing is a waste of time when everything is an opportunity to learn.
Let’s chat.
(This episode is a re-run. Original release date was July 15, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
There’s nothing to fear here
Time is finite, but committing isn’t a waste
Focusing on what you gain, rather that what you’ve lost
When you chase all the rabbits, you go home hungry
MOTM #553: How to Write Better Emails
Feb 12, 2024
Having an email list is something I’m very passionate about for all online business owners because when it’s all said and done, your email list is the only thing you really “own.” If you want to social media-proof your business—and you SHOULD—then you need a way to get in contact with and talk directly to your potential clients and customers. Enter: your email list. It’s not enough to just have one, you gotta be writing to it, too! In today’s episode I’m sharing 3 points I focus on when writing to my list that’ll help you write those emails, and actually write them well.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #552: 3 Steps to Make Sure You Never Run Out of Ideas for Content
Feb 08, 2024
I’m all about consistency in posting on Instagram, and ideally posting every damn day, but with posting daily comes the fear of running out of content to make. What if I told you I knew three easy steps you need to take to make sure you never run out of ideas for content again? No, it’s not too good to be true, it’s legit, and it all starts with noticing the world around you. There’s content in every thing we do because it’s all inter-connected. The hardest part is paying attention.
Let’s chat.
(This episode is a re-run. Original release date was May 6, 2021.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
An overview of the creative process
Don’t get stuck creating more than you consume
Content is all around us
Understanding how all experiences are interconnected
The more you create, the easier it gets to connect
MOTM #551: Should You Always Display Your Prices?
Feb 05, 2024
Should you always display your prices? Are there times it makes sense not to list them? Y’all already know I’m gonna tell you to do whatever the hell you feel like doing, but personally, I always list my prices, and if you really want to know my opinion I think you should too. I’m not trying to deal with people and their problems with spending money on my services, but hey, to each their own.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
As always, do what you want
I always put the price out there
We set the price, the customer determines the value
Sharing the price lets people save
I don’t want to be dealing with people (but you might)
We’re going way, way back to episodes 52 and 54 for this week’s Thursday Throwback, and for a sentimental reason. These episodes features an interview I did 6 years ago now with strongman Bud Jeffries. Bud passed away 2 years ago this January 21st, but the legacy he left is still impacting people today. The way his wife speaks about him and continues to share his message is something really beautiful, and I wanted to do the same in whatever small way I could.
It’s a long-ass episode because Bud didn’t do anything in his life half-assed. The original title of this episode is “Change Your Strength and Change Your Life,” and that encompasses everything Bud wanted to impart to the world. If you want to make a change, it’s time to get strong and take action.
Let’s chat.
(This episode is a re-run. Original release date was October 1, 2018 and October 8, 2018.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Meet Bud Jefferies
Bud’s view on human capacity
Non-specialization
Being really good at lots of different things
Bud’s thoughts on and approach to rehabilitation
Bud’s youth and early life story
Everything in Bud’s yard weighs 25lbs
Taekwondo
Everybody isn’t supposed to do things the same way
The diversity of strength training
1-rep sets for training
Stop treating people as if they are going to forever be damaged
Mindset and squatting 1000lbs
Using physical movement to change your mindset
Massage therapy and myofascial unwinding
Self-awareness
The importance of knowledge diversity and having a big bag of tools
The paralyzed diaphragm
Progressive Distance Training
Full range of motion
A way to work people into strength from a therapeutic standpoint
Links & Resources For This Episode:
Learn more about the life and mission of Bud: @budjeffries
MOTM #549: How to Sell Like an Advanced Online Business Owner
Jan 29, 2024
Look, selling doesn’t have to be sleazy. You’re not selling snake oil, you’re selling real solutions to the real problems of real people—they WANT your product. If you want to up your selling skills and get out there like an advanced biz owner, you already know what to do.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #548: Everything You Need to Know to Host a Successful In-person Event
Jan 25, 2024
I’m a huge fan of hosting live events, there’s just something about them that’s magical. I’ve been hosting events for years so I’ve picked up a thing or two about the best way to run one. If you’ve been considering hosting an in-person event, let this be your sign to do the damn thing, and I’m breaking down exactly how to do it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
An insider’s view of running in-person events
Start small and wait to create
Secure the right location to suit your needs
You’re gonna need a projector (and other AV needs)
MOTM #547: What Type of Content Goes Where?
Jan 22, 2024
We have all these mediums now that need all different types of content, but what the hell goes where? Emails, blogs, YouTube, podcasts, and social media (oh, my!) are all places you might want to be talking about your niche, but they all have very different use-cases and even more different “languages” that are spoken amongst them. Maybe you’ve seen people repurposing ideas amongst their various platforms, and that’s actually a good thing. Why? Well you’ll just have to listen to find out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Ideas (& content) needs to be repurposed
The 5 content distributors
Social media platforms require their own languages
MOTM #546: Should You Start an Online Membership?
Jan 18, 2024
Should you start an online membership? No. No you should not. I say this as someone who actually *does* run one, but many membership models out there aren't all they're cracked up to be, and the dream of “effortless, passive income” isn’t real. Buuuut if you’re going to ignore me and start a membership anyways, here’s how I’d do it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #545: How to Handle Trolls and Negative Comments on Social Media
Jan 15, 2024
When you post your life and your business on the internet, somebody out there always has some shit to say. Let them. We all know trolls come with the territory, but that doesn’t make it hurt any less, and feeding the trolls only makes it worse. So just keep showing up, just keep doing the thing as authentically as you can, and the people who are for you will see you, and your work will speak for itself.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #544: My Top Tech and Software Recommendations for Online Business
Jan 11, 2024
It’s the beginning of the business year and as people get started on their business journeys, I get hit with a lot of “What do I do? What the hell should I use?!” questions. Not to worry, I gotchu. I've dedicated countless hours to sift through the top-notch platforms and software, comparing and contrasting to find what truly works the best for online biz so you don’t have to. And hey, you don't need to have all of this before you can “start.” Just get going, and when you're gearing up for the next phase, circle back to this episode for the lowdown.
Let’s chat.
(This episode is a re-run. Original release date was April 24, 2023.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #543: How to Use Instagram for Online Business – The CliffNotes Edition
Jan 08, 2024
If you don’t know (although I’m not sure how you wouldn’t) I run a 6 week long intensive on how to use Instagram for online business, but I thought you might like a little Cliff Notes edition—all the most important stuff, condensed into one episode. If you want to up your insta presence this year, start here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
When you have more than you need, build a bigger table
MOTM #542: 5 Tips to Help You Actually Achieve Your New Year’s Resolutions
Jan 04, 2024
Second episode of the year means we’re switching it up, Thursday Throwback style. I stay preaching that once is never, so I wanted to re-share some episodes every Thursday that you might might like to hear again.
We’ve all got New Years goals and resolutions we’re working towards, myself included, but if you’re inconsistent or you make it too hard on yourself, or worse—they’re goals you’ve borrowed from someone else—they ain’t happening. If you want to actually achieve your goals, you know what to do.
Let’s chat.
(This episode is a re-run. Original release date was January 6th, 2022.)
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #541: Ego Check: Is Your Social Media Content Too Self-Centered?
Jan 01, 2024
New year, same Maestro. I never left, but I’m back in the new year with an episode on the sometimes-narcissistic nature of social media. Is your content too self-centered? Absolutely not. Need me to elaborate? Y’all already know what to do.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
It is time, once again, for the yearly Meredith Root and Alex Parker recap episode, and if you don’t know who they are, do you even listen to this podcast? I look forward to this conversation every year because Alex and Meredith are 2 people I love and admire, and who are living their best lives. As a couple (and as a brand!) their perspectives are refreshing as hell to see and hear, and y’all already know this episode is both funny and insightful as hell. If there’s anything I want you to take from this episode, and from Meredith and Alex in general, is that you always have a say in building the life you want. You don’t have to be a victim to the whims of life and you’re allowed to have strong opinions and boundaries if it means you truly love your life. We always, always have a say.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #539: My Top 5 Predictions for Online Business in 2024
Dec 27, 2023
Merry Christmas to all who celebrate, and Merry Monday to those who don’t! We made it to the last solo-pod of 2023, so I wanted to talk about the predictions & suggestions. I have for the online business space in the upcoming year. I do believe that we tend to see the exact things we’re looking for (confirmation bias, anyone?) so, it drives me crazy when I see people sharing the “only” way to run a business—usually it just isn’t relevant to that specific person. In any case, here’s what I think we’ll see in 2024.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #538: Are You Cut Out for Entrepreneurship?
Dec 21, 2023
Are you cut out for this whole entrepreneurship thing? Look, the only way you’ll know for sure is if you go out there, do the thing, and find out for yourself, but I won’t pretend like there aren’t some common traits I see in people who stay in the game long enough to win. Whether or not you’re cut out for entrepreneurship, I can’t say, but that certainty you’re looking for is on the other side of action.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
We’re 2 weeks away from 2024, and it’s not by accident that I left my planning for the New Year so late. I’m a creature of habit and most of what I did this year, I’ll do next year too. I run my business to maintain the lifestyle I love living, and if it ain’t broke, don’t fix it, right? Look, you don’t have to plan your year the same way I do, but if you wanted to know, now you know.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #536: How to Balance Life and Work
Dec 14, 2023
When we talk about finding work-life balance, try to think of it as a verb (“balancing”) rather than a noun (“balance”). Think of someone doing a handstand—balance isn’t something achieved once and then forgotten about, it takes tons of tiny adjustments and re-adjustments just to stay in one place. The same is true in life. You don’t “achieve” work-life balance, you have to be working at it, always.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #535: How Often Should You Email Your List?
Dec 11, 2023
Today I wanted to talk about your email list—more specifically, how often you should be sending emails to said list. Your email list is the single most important asset of your business, so it’s not something you can just ignore and hope for the best. So how often should you email your list? As much as you want, really, but y’all already know it’s a little more nuanced than that.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #534: 3 Steps for a Happier Life
Dec 07, 2023
Look, happiness is subjective—happiness to me isn’t going to mean the same thing to you. But no matter what your “happy” is, there are 3 things you can do that I think will move you towards that happier life, the you’ve been dreaming of.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
I keep seeing some posts on Instagram that I strongly disagree with, so instead of just allowing it to bother me or do nothing but complain, I’m making something instead. I’ve seen some people conflating niches with knowables, and while you need both things to have an online business, they couldn’t be more different.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #532: Understanding the Changing Landscape of Physical Therapy: Brick & Mortar Clinics vs. Digital Ventures with Dr. Danny Matta
Nov 30, 2023
So excited for y’all to hear this double-dip episode with one of my favorite people ever, Dr. Danny Matta. This was originally a catch-up episode for his show, the PT Entrepreneur Podcast, but we had such a great time that I had to share here, too.
In this episode, we’re diving into the challenges that many physical therapists face when they want to transition away from direct patient care and explore other areas of the profession. We touch on the physical and mental demands that often lead to burnout, and how reimbursement rates often don’t match the value of care provided. Even so, y’all know I’m against making hasty decisions (don’t burn the ships!) and we always encourage PTs to identify the specific aspects they dislike about their current role or workplace before making any drastic changes. Oftentimes, even the smallest changes can have the biggest impact on any situation.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Discussing the weekly newsletter
The art of storytelling
The impact of information age on people
Storytelling in personal development
Prioritizing efficiency
Struggles of parenting
The transition from clinical practice to business
The pitfalls of outsourcing everything in your business
Owning your business infrastructure
The struggle of acquiring new clients
Understanding the basics of your business
The importance of being an informed consumer
Trading time for money
Time freedom vs time flexibility
Gratitude and perspective
The dilemma of choosing between brick and mortar vs online business
MOTM #531: How to Increase Your Engagement on Instagram
Nov 27, 2023
Engagement tanking and not sure what to do about it? You must be new here. I hear people bitching about the “numbers” on Insta, but complaining won’t change a damn thing. Meta is always changing up their algorithm and you’ll never “crack the code” to consistent engagement so to speak, but I have 6 ideas for you to try out if your engagement is in the trash right now.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #530: Espresso Machines and The Spice of Life
Nov 23, 2023
Happy Thanksgiving! This episode is bit of a hat tip to the very first episode of this podcast, and over 5 years later, the message remains the same. I recently bought a new espresso machine, and y’all know I love to nerd out and learn all the things there is to know. We all get to do exactly what we want in this life, and isn’t that great?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #529: Online Business Advice for Brick and Mortar Business Owners
Nov 20, 2023
Recently, I’ve received an influx of PT’s and brick & mortar business owners looking to jump into the online space. I see some people thinking that online is somehow easier than in-person—it’s not—and while you can’t ride two horses with one ass, there are some people who might be able to make the jump online. If this is you, then this episode is FOR you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #528: How to Decide When it’s Time to Invest in a Coaching Program
Nov 17, 2023
I’m sure you’ve heard business coaches making claims like, “in order to get to the next level you HAVE to invest” and “all coaches need coaches” as a way to sell their products and services. My personal feelings about that aside, how can you know when it’s time to invest with a coach, even if you’ve invested before but aren’t currently? I wanted to talk about this, not to pitch my own services, y’all know that’s not my style, but because I think more people need to dive into this topic.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
It’s only a non-negotiable if it’s non-negotiable for YOU
MOTM #527: The Ultimate Business Lesson from Eminem
Nov 13, 2023
Got a shorter episode for you today, but that doesn’t mean the message isn’t sweet. You may know Eminem as one of the greatest lyrical geniuses of our generation, but he’s also got some wisdom that I think is one of the greatest lessons you can learn in business. What is that lesson? Y’all already know you gotta listen to find out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #526: Two Questions to Ask EVERY Time You Create an Online Offer
Nov 09, 2023
This is something I’ve been doing for years, but it wasn’t until recently that I had the language to describe the process. Every time you create an offer, and I do mean every single time, you need to be asking yourself two important questions: How do I get my clients their desired outcome? And what’s getting in the way of this person getting that outcome in the first place?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #525: When Should You Stop Chasing the Online Business Dream?
Nov 06, 2023
The great-but-terrible thing about online business is that you can learn everything you need to know to start one in about 30 seconds, but for most people it takes basically 30 years to start seeing “success.” Very few people start online and make money in the first few years, so maybe you’ve wondered to yourself how to know when to call it quits for the online business dream. There’s no “right” answer—it could be tomorrow, it could be 5 years from now, but if I had to guess for the type of people listening to this podcast, it might be never.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
I’m not here to tell you how to figure out what matters, I’m here to talk about what ACTUALLY matters. It’s simple but it’s complicated at the same time, because what matters to you might not matter to me, or to anyone else. That’s okay! It’s great even. If something matters to you, it’s as simple as that: it matters. So lean in to it, and stop trying to find out the things that someone else told you “matters.”
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #523: Building a Legacy Business
Oct 30, 2023
It’s LEGACY season, y’all.
If you’ve listened to the past 4 Business and Bullshit episodes with my girl, JillFit, you know the story of how LEGACY came to be, and how much we love this program. It’s part mentorship-part mastermind, which just means its 100% of the strategy and education you need to take your online business to new heights. LEGACY isn’t just a name, it’s the kind of business we want you to create—not just a flash in the pan success, but a true legacy. If you’re ready to level up, doors are open for LEGACY now.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #522: Overcoming Comparisonitis on Instagram
Oct 26, 2023
You’re a human—or at least I think you are—and comparing yourself to others you see on social media happens, it’s okay! What’s not okay is letting that comparisonitis stop you when you’re trying to build your online biz. Normally I’d tell you just to unfollow, but what’s the solution when you find yourself comparing with people you actually want to keep up with?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #521: Business & Bullshit with My Bestie – Part 4: Asking for the Sale
Oct 23, 2023
It’s the fourth and final BBB, and while we’re sad it’s over, we’re so damn grateful y’all decided to give us your time and attention for this series. Jill and I wanted to talk about selling to finish BBB off because if you’re going to have an online business, making sales is a non-negotiable aspect. People hate selling for a lot of different reasons—it feels sleazy, they’re uncomfortable asking for money, or unconfident in their ability to deliver a result. Whatever the reasoning, selling has earned a reputation it doesn’t always deserve. Slimy sales tactics do exist, but that doesn’t mean you have to use them! Selling, when done in integrity, is one of the greatest services you can do for someone.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #520: Do You Need Professional Photos for Your Online Biz?
Oct 19, 2023
Do you need professional photos for your online business? I’ll spare you the runaround—of course not. Professional photos aren’t my jam, but if they’re yours, great! More power to you! But you absolutely do not need them, and in fact, the concept of “needing” professional photos for your business carries a little bit of nuance and I think necessitates a little bit larger of a conversation.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #519: Business & Bullshit with My Bestie – Part 3: The Nuts & Bolts of Online Business
Oct 16, 2023
We’re back with Triple-B Part 3, and goddamn are we having a great time. Talking biz is always my favorite thing to do, and when I get to talk to the best-of-the-best, my bestie JillFit, y’all know the conversation is about to bring the heat. Today we wanted to talk about the nuts and bolts of business: when you get to say you own one, the seasonality of business, knowing what and when to outsource things, mastering the basics, and everything you need to begin (spoiler alert: it’s just your phone—yep, it’s that simple).
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #518: How to Create When You’re Out of Ideas
Oct 12, 2023
I’m all about posting daily—or at the very least, on a consistent basis—but what do you post when you feel like youre out of ideas? Creativity isn’t some finite resource, and I don’t believe you every truly “run out” but dry spells can happen. What do you do when the muse has left you, and the well has run dry? I’ve got a few ideas.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #517: Business & Bullshit with My Bestie – Part 2: Standing Out In the Space
Oct 09, 2023
JillFit and I are back for BBB Part 2 and today we’re tackling what it takes to stand out online. Everyone worries about it: is the online space too crowded, too saturated? Sure there are huge numbers of people starting online businesses, but there are more consumers now than ever and if you want to find *your* people, you need to start niching down. Those that try to appeal to everybody appeal to nobody. When you go all-in on what you’re great at and you make real connections with the people in your atmosphere? That’s how you stand out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #516: Is Authenticity Hurting Your Brand?
Oct 05, 2023
Y’all know I’m all about MOAR YOU but does the limit exist? Can “too much” authenticity hurt your personal brand? Truthfully, I think the only way to sustainably build a business is by being as true to yourself as possible. Will it rub some people the wrong way? It’s possible. But what other choice do you have?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #515: Business & Bullshit with My Bestie Part 1: Doing the Thing
Oct 02, 2023
Friends, I am STOKED to share this 4-part series with you: Business and Bullshit with my Bestie… the one, the only, JillFit. JillFit basically invented the internet, and if you don’t believe me, then she invented online business. And if you don’t believe that one, you’re just wrong. Nobody knows business better than Jill and that’s why we wanted to record this series where we break down everything y’all need to know about doing the thing. These episodes will be dropping every Monday in October and we can’t wait for you to hear.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #514: Do You Need to Be More Niched Down?
Sep 28, 2023
If you’re trying to solve every problem for every person, you’re gonna have a bad time. When it comes to online business, I truly, truly believe you need to niche down if you want to gain any traction. But say you’re already niched… do you need to down even more? Y’all already know what my answer’s gonna be: it depends on where you are in your business journey.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #513: How to Get More Testimonials
Sep 25, 2023
Running a business online means you need to show prospective clients that they’ll get a result from working with you, and there’s no better way to prove it than hearing it directly from your previous clients. And while getting testimonials is more simple than you might think, that doesn’t make it easy. I’m sharing my two-step approach that’ll help you get even more testimonials.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #512: What to Do When You Finish a Launch
Sep 21, 2023
Today we’re getting tactical, we’re getting clinical, we’re getting strategic. I’m telling you exactly what to do after you launch so you know know what to do next time around, so you just get better and better. Launching is hard af. You want to make sure you’re doing everything you can to crush it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #511: Are You Pushing Hard Enough?
Sep 18, 2023
Got big goals? As the great philosopher, Britney Spears, once said, “You better work, bitch.” Yes, there is a time and place for rest, and your work should never be such a struggle that you spend every day in misery… but there’s real value in pushing yourself. In your business, your fitness, or whatever it may be—if you have goals, you’re going to have to work hard. Getting a little bit uncomfortable is part of the game. So, are you pushing yourself hard enough?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #510: How to Create Consistently When You Crave Spontaneity
Sep 14, 2023
How do you balance the spontaneity needed for creative work with the consistency needed to run a business? I get this question a lot, and I’m not surprised—I create off the cuff too, and we attract what we are. Spontaneity is great, but if you want to create sustainably, you’re going to need some degree of structure.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
We attract what we are, not what we want
Form allows for flow
Balance needs to be found
It doesn’t need to be drastic, but something does have to change
MOTM #509: Can You Guarantee Results?
Sep 11, 2023
Guaranteeing a result to our clients can feel risky as hell, especially when you haven’t put in a ton of reps yet. As a consumer, aren’t you more likely to buy something if you know exactly the outcome you’ll get? It’ll feel uncomfortable at first, but guaranteeing results is one of the most important things we can do as business owners to ease our clients’ fears and actually make sales.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
We’re all dying. I don’t say this to be morbid, it’s just true. The average lifespan is less than 80 years old, meaning we all have less time than we think we do. Why waste any of our limited time on this earth living anything other than our best lives? If you need something to kick you in the ass in order to get out there and do the damn thing, there’s no greater motivator than your own mortality.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #507: How to Get Back Into the Swing of Things When Summer Ends
Sep 04, 2023
The seasons are changing, kids are back in school, and it’s time to get back to business to round out Q3 and Q4. Maybe you’re dragging your feet a little after the chill summer months, but not to worry, friends. I gotchu. It happens every year, so let this be the year you decide to embrace seasonality and spirality and set yourself up for the future.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #506: How Do You Book Your Plane Tickets?
Aug 31, 2023
I booked a flight with my friends recently and the whole experience got me thinking. What I value in an airplane experience could not be more different than the friends I’m traveling with and my mind was blown. Maybe it’s because of all my traveling experience, or maybe it has to do with the way I see spending money—what I gain from it, rather than what I lose from spending at all. Y’all know I’m all about living my rich life, my BEST life, and traveling with ease is a big part of that. How are you booking your plane tickets?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #505: Are You Working In Your Business or On Your Business?
Aug 28, 2023
There’s a phrase that gets thrown around a ton and frankly, I can’t stand it. Maybe you’ve heard it, too: “I’m too busy working in my business to work on my business!” It’s meaningless. What I’m really hearing is that you just aren’t doing enough of the shit that brings you closer to your goal. Is there any solution? Y’all know this wouldn’t be an episode of Maestro on the Mic without one.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What it means to work “in” vs. “on” the business
Focus more on the shit you enjoy
You can outsource anything you’re willing to pay for
MOTM #504: How Long Does it Take to Build a Successful Online Business?
Aug 24, 2023
How long does it take to build a successful online business? Y’all already know I’m gonna say it takes a long ass time. But if you want a more concrete timeline, or want to know why it takes so damn long, you’ll want to listen to the whole episode.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #503: How to Get Your Audience to Engage with You
Aug 21, 2023
If you find yourself showing up on socials and hearing nothing but crickets, you might want to tune in to this episode. It’s not enough to just create content and put it out into the world. Getting real engagement from the people that follow you is going to take just a little more than you might be giving.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The 3 big dial movers: time, consistency, and asking
MOTM #502: Every Client is a Neuro Client with Meghann Koppele Duffy
Aug 17, 2023
Today, we’re nerding out about movement.
It’s been a while since I’ve had Meghann Koppele Duffy on the podcast, but sometimes you just need to geek out for a little bit with a dope-ass human. Meg is the co-founder of The Neuro Studio, which offers online coaching for people who live with neurological diseases and injuries, as well as virtual education programs for the fitness professionals, physical therapists, and movement specialist that work with these patients.
But here’s the thing: everyone is a neuro patient. Everyone stands to benefit from what Meg is doing at the Neuro Studio, not just patients with neurological conditions. I wanted Meg to get on here and share about what she does and her Neuro Techniques class because there’s something for every single one of us to learn. People need good practitioners, and the best way to learn is by getting out there and just doing the damn thing. Even mistakes will lead you in the right direction.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Meg’s background, abridged
Everybody is a neuro client
Looking for the deeper “why”
Helping people find a system to decrease overwhelm
MOTM #501: The 7 Parts of an Irresistible Offer
Aug 14, 2023
If you’ve been wanting to sell something online, or you’re in the process of creating your next course or offer, or even if you’re having a tough time writing the copy for the sales page of your existing product… this episode is for you. When you’re creating your irresistible offer (s/o to my girl JillFit for that concept) there are 7 distinct components you’ll need to nail down.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #500: 5 Lessons from 500 Podcast Episodes
Aug 10, 2023
500 episodes. We did it, y’all.
This podcast has far and away been my favorite thing to create, so THANK YOU for being here, whether you’re brand new or you’ve been here from the very beginning. I’ve learned a lot about podcasting in 500 episodes, so I thought I’d share some insights that I’ve picked up, because if you’ve been thinking about starting a podcast of your own, you absolutely should. Oh, and I’m including a clip of the very first MOTM episode so you can see just how far we’ve come.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #499: Don’t Fall Into the Branding Trap
Aug 07, 2023
I’m here to save you from the Branding Trap. Fonts and colors and a cool logo are fun, no doubt about it, but don’t make the mistake of thinking that having “perfect” branding is what’ll make you successful. Nobody will care what your brand looks like if they have no idea what your brand stands for. Before you fall into the Branding Trap, listen to this episode and I’ll tell you what to do instead.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #498: The Beyoncé of Breath with Jill Miller
Aug 03, 2023
You know those kinds of people who are so damn good at what they do and so true to themselves that you just need everyone to get a chance to bask in their greatness? That’s Jill Miller.
Jill is an OG to this podcast (seriously, I first had her on 440 episodes ago!) and with the release of her new book, Body by Breath, it was about time I had her back on. I once described Jill as the Beyoncé of fascia—and she still is—but she’s the Beyoncé of breath, too. Jill is a student for life, has built an absolute empire, and has become one of the most knowledgeable authorities when it comes to fascia and the body-breath connection.
Jill is a shining example of what it looks like to have the courage, confidence, and dedication to sharing what drives you. If there’s one thing to learn from Jill, let it be the magic that happens when you follow your North Star and lean in to who you are.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #497: The Best Way to Start an Online Business
Jul 31, 2023
So you want to start an online business. If you’re looking for the fastest, easiest, most efficient, and—in my opinion—best way to do it, I’ve got the answer. You’ll have to listen to the full episode, of course, so what are you waiting for?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Every year, summer hits and like clockwork, online metrics take a nose dive and people start to panic. It’s not that your business is failing, people just don’t care about their phones because they’re all outside! Believe it or not, this Summer Slump can be a really great thing for creators to lean into.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #495: Checking in on Your Word of the Year
Jul 24, 2023
If you didn’t know, I like to choose a word to focus on at the beginning of the year, almost like an intention, to help guide my actions and keep me focused. For 2023, I chose “Create.” We’re a little over halfway through the year, so I figured now would be a great time to reflect on whether I’ve been sticking to my word, and whether you’ve been sticking to yours.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #494: How Much of Your Personal Life Should You Share on Social Media?
Jul 20, 2023
How much of your personal life should you be sharing on social media? It’s a question I get asked quite a lot and y’all already know there won’t be a clear answer. It’s your business and at the end of the day, it’s up to you! Do I think there’s utility in sharing your personality online? Absolutely I do. But it all comes down to integrity: if you’re sharing truthfully, it won’t matter how much you do or don’t share online.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
If you haven’t heard, Meta, the company behind Instagram and Facebook, has come out with a new social media: Threads. Over 69 million people are on it so far, and it’s essentially a version of Twitter, but do you need to be on it? What is it even good for? You know I’ve already got lots to say.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #492: A Nihilistic Approach to Online Business
Jul 13, 2023
What really matters when it comes to online business? What should you believe, what works? Does the approach you take really even matter? Y’all know I’m all about taking action. Honestly, any approach to online business can work as long as you just keep going. Even the approaches I hate. It doesn’t matter all that much.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
I’ve been podcasting since 2018, releasing 2 episodes almost every week, so I’ve got the process down to a science. This podcast is one of my favorite things to do and helps me create some of my most important content. It’s an involved process for me because I love it, but there’s no reason why you couldn’t start a podcast, too. If you ever wanted to know what goes on behind the scenes of Maestro on the Mic, you gotta tune in.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Let’s talk supplement stacks. Maybe it seems random as hell to you, but it’s my business, my podcast, and I’m gonna talk about the things I want to talk about. I don’t take a ton of supplements, but what I do use, I love. I’m also throwing in everything you need to know about my skincare routine because believe it or not, it’s one of the questions I get asked the most. I know you’ve been dying to find out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
My business, my way
My favorite Creatine, protein, electrolytes, and more
MOTM #489: Is Instagram Killing Creativity?
Jul 03, 2023
Is Instagram killing creativity? Yes. Yes, it is. As much as I hate blaming it, we’re all merely victims to the Algorithm Gods. And while you could certainly try your best to chase after the algorithm, I wouldn’t recommend it because that shit is always changing. So what do we do? Is it hopeless out there for creators? Y’all know I don’t subscribe to that bleak way of thinking.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The algorithm’s fault
Base-level shit is the only thing that gets traction
MOTM #488: How to Know What Offer You Should Create
Jun 29, 2023
Ready to create your next offer? There are a few questions you need to ask yourself before you make anything else. Personally, I like to run the same things eleventy billion times, and there’s real utility in that.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #487: Why I Stopped Offering Discovery Calls
Jun 26, 2023
I don’t do discovery calls anymore. “But Maestro,“ I hear you saying, “didn’t you *just* mention your discovery calls, only 3 episodes ago?” I sure did, but things change and with online business they change quickly. I was growing resentful of discovery calls, so I got rid of them. Want to know why? Well, you’ll just have to keep listening.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #486: Cultivating Communities of Care (Part II)
Jun 22, 2023
This episode is the second part of a 2-part episode with my girl, my twin Laura Jean. If you haven’t listened to Part 1 yet, get on that! I’m always mentioning Laura Jean on this podcast because she’s had such a profound impact on the way I think, and after you hear these two episodes I know you’ll feel the same way.
I see a lot online about “putting yourself first” and “self-care” but so much of it is all talk, no action. Laura Jean is laying out what it actually means to put yourself first, and not just the surface level stuff, but really getting to know yourself and cultivate communities where we are cared for (and where we care for others!). Our businesses should exist to meet our needs, and not just the financial aspect, but our need to be held as well.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Prioritizing yourself
To be held, and to hold space in return
Getting to know yourself
Caring for, instead of taking care of
Creation and cultivation
A business to meet our needs
Marketing is manipulation—but it doesn’t have to be
MOTM #485: Being Seen, Heard, and Known (Part I)
Jun 19, 2023
This episode is the first half of a 2-part episode with my girl, my twin Laura Jean. It’s been a while since I had her on the podcast, but it doesn’t feel like that because I mention her pretty much every-other episode and that’s due to the fact that she’s had such a profound impact on the way I think. Laura Jean is a light and a leader, and she makes me feel less alone—I’m sure after listening to this episode you’ll feel the same way.
We all want to belong. We want to be seen, heard, and known. If we want that for ourselves, we have to lead from the front and show up in our full humanity so others can feel safe to do the same. That’s how we lead with our values, in life and in business.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Life (& business) beyond the edge of our gardens
Dipping a toe in despair
A fair and just world
Fitting in is not the same as belonging
Bringing your values as a parent
Showing up authentically in a small village
When we don’t feel safe inside ourselves
Showing up in our full humanity, so others can do the same
MOTM #484: How to Choose an Online Business Coach
Jun 15, 2023
So, you want to hire an online business coach. There are eleventy-billion (yes, that’s the actual number) coaches out there, it shouldn’t be that hard to pick one. We all have different ideas for best practices to create a viable business, but every approach works for someone! All you need to do is pick the coach that will help you actually do the thing, instead of waiting around for the “perfect” coach to fall into your lap.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #483: How to Sell Your Own Merchandise
Jun 12, 2023
Selling merch is fucking dope. The fact that I created a brand and a value system that people—some of whom I’ve never even met—want to represent in their own lives isn’t something I take for granted. You can sell your own merch, too, and you can do it without ever having to set foot in a post office.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #482: Taking a Break From Instagram
Jun 08, 2023
Before y’all start to worry, no I am not taking a break from Insta. It is something I see a lot of people wanting to do, but are afraid to do so. I’ll be the one to tell you that there’s nothing wrong with wanting to or taking a little break every now and then. You won’t die, your business won’t collapse, and you’ll probably be a lot better for it. If you’re thinking about taking a break from Instagram, here’s how I think you should do it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #481: Peloton Got Plastic Surgery
Jun 05, 2023
Peloton got a BBL. Okay, okay not really, but they did have a huge rebrand and what once was a hardware company that sold stationary bikes has become a software company that sells an app, and I think there are some really interesting business lessons we can all learn from this.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
This one is dedicated to all of you out there who have ever said “once life calms down, then I’ll do the thing I always said I would.” That ain’t happening, and you know it. If that makes you feel some type of way, keep listening.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Life never actually slows down
Making a “Would be nice to do” list
Action expresses priority
Momentum creates ease
If you want something new, then do something differently
MOTM #479: Transitioning Away From Patient Care
May 29, 2023
Where my clinicians at?! This episode is for anyone out there who’s thinking about transitioning away from patient care. I’m not here to discourage you from treating at all, it’s entirely possible to go for it and love it, but if it’s time for you to move on, there are some things you’ve got to get in line first.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #478: An Introduction to Smart Tools and Blood Flow Restriction with Nick Colosi
May 25, 2023
I’m obsessed with looking for the best of the best, and finding people who are committed to making the best possible product. It’s always been my goal to help all of you cut through the noise out there and just find good shit that works well. That’s why I’m so pumped to be talking to (former Chiropractor, believe it or not!) Nick Colosi, who is the co-founder of Smart Tools, a company providing BFR, IASTM, and other PT tools.
I specifically wanted to talk to Nick about the BFR—or Blood Flow Restriction, if you aren’t in the know—cuffs that his company sells. So many PT’s are too scared to try something like BFR due to safety and legal concerns, but it’s the way forward. Smart Tools is creating not only a high-quality product, but high-quality educational content so more people can get their hands on BFR technology to get better, faster, and easier results.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #477: Setting Boundaries with Your Clients
May 22, 2023
The way I see it, setting boundaries with your clients is simply choosing to make your own well-being a priority rather than someone else’s desires. We have no problem setting boundaries for kids or other people we care about, so why is it so damn hard when it comes to boundary setting for ourselves? Boundaries are basic. If you want to be doing this for a long time, you’re gonna need to learn ho to set them.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Boundaries are basic
Prioritizing your well-being over a stranger’s desires
MOTM #476: People-Pleasing, Perfectionism, and Finding Peace with Erica Webb
May 18, 2023
Erica Webb works with the people-pleasers of the world. As a former people-pleaser and self-hater, she helps others who are just like her past self, those with a nasty inner-critic, to find self-kindness through movement and mindset. Because according to Erica, we can change the world when we’re kind to ourselves.
It’s not been a smooth or a quick journey for Erica, and that’s why I had to bring her on. This is what building an online business looks like. It’s not instant success, or millions of dollars over-night. It’s hard work put in over years, allowing yourself and you business to change, and to always take action guided by your values. It’s allowing yourself time to figure things out, and refusing to make yourself into a martyr over a business you hate. You can work hard as hell and protect your peace, all while enjoying the process.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #475: How to Launch a Successful Online Course Using Kajabi
May 15, 2023
If you want to launch an online course and actually be successful, you need this episode. There are plenty of people out there that will happily take your money to teach you how to create a course, but won’t tell you the truth about whether or not you really should make one, nor will they teach you how to create a course that is successful for you AND your clients. Your success matters to me, so I’m telling you everything you need to know.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #474: How to Use Instagram for In-Person Business
May 11, 2023
I’m all about using Instagram as a tool to grow your online business, but what about for you folks with a brick & mortar business, are the rules still the same? Nope! I’m gonna show you exactly what it looks like to use Insta for your in-person business.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #473: A Look Inside of My Rich Life
May 08, 2023
Y’all know I’m about living my very best life, or as Ramit Sethi calls it, my Rich Life. It’s not even about being “rich” so to speak, it’s about living the fullest version of life, whatever that looks like to YOU. My Rich Life isn’t the same as Ramit’s, just like yours isn’t the same as mine. It isn’t true to say money doesn’t matter, so your rich life is just about making your money work in a way that feels the best for you. Here’s what my Rich Life looks like, what about yours?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What is a Rich Life anyways?
3 prompts to think about money
Money is an important tool
Part of living your best life is actually building it
I don’t subscribe to cancel culture. I don’t believe in cancel culture. But I’m seeing cancel culture greatly affect how people are showing up, and I wanted to share my two pennies.
This episode is fully my own opinion and not designed to persuade anyone of convince anyone. That in and of itself is the problem with cancel culture. It feeds on mob mentality and the absence of personal critical thinking.
Cancel culture is rooted in a broken power system that will not be overcome by inverting it, but rather, by dismantling it and “building a new model that makes the existing model obsolete”.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Using my privilege to speak up
My number one solution/resource to the fear of being canceled
MOTM #471: Do You Actually Need to Niche Down?
May 01, 2023
Niching down is one of my favorite subjects to talk about, but do you really need to do it? Short answer: yes. Medium answer: if you’re in the online space, absolutely yes. Long answer: well, you’ll have to listen to the full episode to hear that one. Maybe you find it restrictive, but niching down is one of the best things you can do to build trust online, and we all know trust is how you make sales.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
You need to niche down if you’re online
Greater access to greater amounts of people
Give people something to say yes to
Breaking through the trust barrier can lead to diversification
MOTM #470: How to Scale an Online Business
Apr 27, 2023
Today we’re talking all about the monies, aka how to scale your online business. Most people use the terms “grow” and “scale” interchangeably when it comes to internet biz but they are VERY different things! Is it possible to make a lot more money while working a lot less?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #469: The Best Software and Platforms for Online Business
Apr 24, 2023
Alright y’all, let me nerd out for an episode here and tell you aaaaall the best platforms and software you need to be using for your online business. I’ve spent hours upon hours researching the best of the best, comparing and contrasting, and keeping tabs on what works well for my clients versus what doesn’t. It’s worth noting: you don’t need all of this at once. But once you’re ready for the next step, check back with this episode.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #468: How to Grow Your Email List
Apr 20, 2023
This might be the most informative episode I’ve ever done. For real. Everything you need to know about email lists and newsletters is in this episode: why you need one, how to start one, what to use it for, and how to grow it. I could talk for hours about this, but if you’re just getting started and need to know where to start, start here. Oh and by the way, be sure to stick around for the entire episode because I got a little excited, went off script and may or may not have dropped a bonus tip for you at the end.
Let's chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #467: How to Get Sponsorships and Affiliate Deals
Apr 17, 2023
So you’re running an online business, and now you’re asking yourself… how do I get companies to send me money and free shit? I’ve spoken a little bit before about how to get sponsorships but y’all already know once is never. When it comes to sponsors and affiliates, it’s aaaall about providing value—to the brand involved AND your people.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
The difference between a sponsorship and an affiliate deal
Thanks to my PT background, I’m always looking for root causes rather than treating symptoms, so when I hear y’all ask how to get better at networking, I think it’s important to know why we want that at all. Networking doesn’t automatically equate to getting more eyes on your stuff, and it’s a process that simply takes time. Building a true network is worth it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #465: What to Do When People Default on Their Payment Plans
Apr 10, 2023
In general, payment plans are transactional rather than relational, meaning the biggest reason those plans exist is to increase revenue. They can be a good thing just as much as they can be harmful, but sometimes I think we can forget that there’s a real, human person on the other side of those payments. There’s a way to deal with defaulted payment to keep that person’s humanity in mind, and your own.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Dealing with payments, not people
The purpose of payment plans
Do payment plans encourage poor financial decisions?
MOTM #464: Blame It All on My Roots (Part II)
Apr 06, 2023
Howdy partners, and welcome back to part 2 of my Garth Brooks-inspired episode. I recently watched Garth’s (yes, we’re on a first name basis) documentary and it moved me in the BEST way. I shared the first 3 of my main takeaways in part 1, and this episode features the remaining 4.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #463: Blame It All on My Roots (Part I)
Apr 03, 2023
One thing you need to know about me: I LOVE country music. It’s a family affair for me, and if there’s one artist I could listen to forever, it’d be Garth Brooks. The man is a legend, and when I watched his documentary the other day, I felt so moved and inspired by it, so I wanted to share my top takeaways. This episode is only part one, so make sure you tune in this Thursday for the rest!
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #462: Building A Lifestyle Business
Mar 30, 2023
The Movement Maestro is very much a “lifestyle business” and I like it that way. I love what I do, truly, but I’m not the kind of person who lives to work, and as of now, I don’t see myself becoming that person. Maybe you want the same, maybe you want more! What’s important here is making sure it’s what YOU want.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #461: A Different Way to Organize Your “Life”
Mar 27, 2023
Feeling bogged down by all your scattered thoughts and ideas existing all over the place? Hey, I do it too. I’ll let you in on a little secret though: I don’t write things down with the intent to ever go back and read it again. There’s a better way to organize your shit, and if you know me, you already know it involves taking action.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #460: How to Create Repeat Customers
Mar 23, 2023
I spoke in a previous episode how the only two ways to make more money are to sell the same things to new people and to sell new things to the same people, with the latter options being the more viable choice. It’s Business 101 that it’s better to retain an old customer than to gain a new one, and that’s why creating repeat customers is the best thing you can do for your business. The way I see it, there are 3 integral components you need to master to keep your customers coming back over and over.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
People are tired AF, and it’s not just consumers. The monotony and shittier parts of life we got a break from during the Pandemic are back, and it’s just plain exhausting. There’s uncertainty everywhere and it feels like theres so much that’s needed to be done to just be happy. Is there anything to be done? Of course there is! Y’all know I’m about taking action.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #458: The Paradox of Wanting to Help More People
Mar 16, 2023
I often hear people complaining when business is slow or less than they want it to be, that they “just want to help more people.” Frankly, this statement is usually a little paradoxical, and I’ve found that it’s not really the truth behind what’s going on. If you’ve ever felt like this, you need to get clear on what you truly mean, so you can take action steps to get there.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #457: How to Start Generating Passive Income Online
Mar 13, 2023
Everyone wants to make “passive income” online but there’s no such thing, at least, not as you know it. Everything to do with making money requires some amount of effort, but what varies is how much you’ll have to put in and when. Maybe it’ll be more effort than you bargained for, but there are 3 ways you can start generating passive income for yourself right now.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #456: How Often Should You Talk About Your Services?
Mar 09, 2023
How often do you need to be talking about your services? Well, that’s up to you. It depends on your business model, the phase of business you’re in, what your goals are… I’ll say one thing, though. The more you talk about your services, the more money you’ll make. So, you could talk about it every day, or once a year. You’ll have to make that call.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #455: Should You Start an Online Business?
Mar 06, 2023
This podcast tends to trend towards online business, but just because you’re listening doesn’t mean you have an online biz of your own. If you’re thinking about starting online, you’ve got to know your “why.” The wrong intentions will lead to a whole lot of misery for you. If you’re on the fence, start here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What is your why?
The things you want to change about your current life
MOTM #454: How Will AI and ChatGPT Affect Education? A Candid Conversation with a College Lecturer
Mar 02, 2023
Y’all know I’m a firm believer that ChatGPT is the future. Love it or hate it, AI is here to stay and it’s going to revolutionize how we do a lot of things. One of the biggest criticisms I hear for ChatGPT and other AI services is the impact it’ll make on education, specifically with regards to how the next generations will learn to communicate. If we have a service that can write essays for us, why would anyone learn to communicate their ideas, right?
That’s why I brought on real-life Professor of Writing Studies, Susan Miller. I asked Susan to give us her take on the AI revolution, the communication issues that people are facing today, and how she sees the integration of technology into our lives as we move into the “future.” Spoiler alert: there is no doom and gloom.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Susan’s background
Teaching students how to think critically
How to love the process while working with a fixed outcome
Organizational and interpersonal communication
Communicating effectively
Teaching in the age of AI generated writing
The human-factor ChatGPT lacks
Communication issues the new generations are facing
Creativity isn’t something locked away or that needs to be “accessed.” It lives within us and if you’re feeling in a rut, there are steps you can take to inspire creativity, and if you know anything about me or this podcast you already know it comes down to taking action.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #452: 4 Unexpected Issues You Will Encounter as an Entrepreneur
Feb 23, 2023
There are 4 themes that seem to come up a lot for people new to online business that can derail and potentially end your career if not taken care of. Owning my own business has changed my life, and I want all of y’all to have the best chance at this, too.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #451: Reframe Your View of Competition if You Want to Succeed
Feb 20, 2023
“Competition” is nothing to be feared. In fact, competition is exactly what you need to get better over time (and provide referrals for all the shit you don’t want to do!). Yes, it’s gonna take some time, but if your goal is to succeed, you’ve got to reframe your view of competition from something you fear, to something you welcome.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #450: The Key to Starting a Successful Online Business
Feb 16, 2023
If you want an online business, and a successful one with real impact and real sales, there’s one thing you need to be focusing on. If you know me, you probably already know what I’m about to say…
Results. You need to be getting your clients results.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #449: How to Create a Killer Instagram Bio
Feb 13, 2023
If you want to use Instagram for your online business, you gotta start with a killer bio. Too many people attempt to be cute or witty or clever and end up confusing the people they really want to help. You need your bio to stand out amidst a noisy online space and attract your perfect audience, so start here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
This episode is for all of you out there who want to do the thing buuuut are holding yourselves back because you need to learn a little more, or get one more certification, or read a few more books, or whatever your excuse looks like. You’ll never learn “enough” to be ready, you just have to start. Everything you want is on the other side of taking action.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #447: Is It Too Late to Start Using Instagram for Online Business?
Feb 06, 2023
Has you missed the boat? Has this ship sailed? Has the train left the station? Is it too late to start using Instagram to grow your online business? Y’all already know what I’m gonna say: of course not! If you’re looking to go viral, you may want to try a different platform (ahem, I’m looking at you, TikTok) but one thing Instagram does better than anything else is connection, and you absolutely aren’t too late to start. Keep on listening to find out how you can.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #446: How to Get Your Money’s Worth From Every Live Event You Attend
Feb 02, 2023
Monday’s episode was all about hosting live events, so I figured I’d record something about how to get the most out of attending them, too. Maybe it’s not something you’ve thought about much, but there’s something magic about being in the room, and I say this as a person who hasn’t attended many events. It’s an experience you should try, at least once.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #445: Best Practices for Hosting Your First Live Event
Jan 30, 2023
My girl, JillFit, and I are hot-off-the-heels of our first in-person LEGACY event for the year, so I thought it would be the perfect time to give you a behind the scenes look at what it looks like to run your own live event. There’s a special magic that happens when you’re in the room with other like-minded creatives and entrepreneurs, and if you’ve ever thought of going to or hosting one, I highly, highly recommend.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #444: Breaking Down My Weekly Schedule
Jan 26, 2023
I shared my entire workweek with a client of mine and I thought it might be helpful to someone else out there. If you know me, you know I’m a big fan of batching my days and routines. My life is very intentional, and that’s the way I like it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Send what’s moving you
Batching creative vs. administrative tasks
Radical acceptance, self-awareness, and responsibility
In today’s episode I’m answering the million-dollar question: How do I switch my niche?
Spoiler alert, you’ve just gotta do it, but I do think there are a few things that make it easier to go from where you are, to where you want to be.
Tune in to the full episode for a tactical breakdown of how to switch, when to switch, what to do if you feel like you’re going to let people down, how to pick a niche that you’re not going to want to leave in 5 seconds, and yes, whether or not you should start a new Instagram account.
MOTM #442: How to Develop a Process-Oriented Mindset
Jan 19, 2023
So you wanna learn to love the process… is that even possible? I’m a firm believer that we have power over our mindset, and if you really want to get process-oriented over outcome-obsessed, you absolutely can.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #441: Returning to Beach Volleyball: Full Recap of My Knee Rehab Process
Jan 16, 2023
Wanted to do a lil’ episode for all my movement nerds out there about my knee rehabilitation journey. I’m gonna be sharing all about what I have done, what I’m still doing, and what I will be doing in the future to keep my knee in good condition so I can focus on my true love: volleyball.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #440: Shivering Ain’t the Way: The Neuroscience Behind Cold Showers
Jan 12, 2023
What’s with all these people taking cold showers all of a sudden, and do you need to do it, too? Hey if you’re a cold-shower-taker, more power to you! But for those who are simply cold-shower-curious, I gotcha. Luckily for all of you, I did some learning about this in 2016-2017 and there are some benefits you might be interested in, especially if you’re prone to anxiety.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #439: Maximizing Productivity with ChatGPT: How AI will Transform Online Business
Jan 09, 2023
ChatGPT. You’ve heard of it, but what the hell is it, and is it the end of the road for creators? Y’all know it’s a little more complicated than that.
OpenAI’s ChatGPT chatbot is a groundbreaking program for generating text that I think is the future for creators everywhere. It can be used effectively as a collaborator by providing refined or condensed versions of input text. Blog posts, Instagram captions, and sales copy, whatever you need, you can start with ChatGPT. Sure, it may not be perfect, and it’ll need to be refined to ensure that it captures the right voice, but that’s where you come in!
You might have some fears about AI, and I hear that, but I see some bright sides, too. In my opinion, ChatGPT can be used to amplify your existing talents and make time-consuming tasks easier, rather than replacing the need for human effort.
Oh, and by the way? ChatGPT wrote this summary. All we had to do was edit it.
Let’s chat (GPT).
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #438: How to Make Sure Your Launch Doesn’t Flop
Jan 05, 2023
We’re in a brand new year and maybe you’re starting to think about your launches for this year. Launching shouldn’t be guesswork and theres one very simple way to make sure none of your launches flop, ever again. Y’all already know you gotta listen to find out.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
It’s a brand new year, which means new goals, intentions, and resolutions (but none of those for me!). If we want to increase the likelihood of getting where we really want to go, aka if we want to WIN, there’s a major piece of the puzzle you gotta work on. The best news: it’s something you have complete control over, and can change at any time!
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #436: Building and Creating a Life That You Want to Be Living with Meredith Root and Alex Parker
Dec 29, 2022
Y’all know what time it is. Last episode of the year, which means for the sixth—yes, you read that right, sixth!—time, I’m catching back up with Meredith Root and Alex Parker. In the time since we’ve last spoken their business, Tactic Functional Nutrition, has gone viral on Instagram, they got married, AND they added a pup to their girl crew.
Every time I have Meredith and Alex on, they bring truth, wisdom, and perspective we all need a little more of, and this episode is no exception. As Meredith puts it, you never get “better,” you just get better at doing hard things. When Instagram pivoted towards video, Tactic pivoted too, and they’ve grown in massive ways. I’m all about building the best life, and there’s no better example than Meredith and Alex.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #435: Manage Expectations and Setting Realistic Time Frames
Dec 26, 2022
Last short episode of the year folks! With goals being set and plans being made for the new year, I figured it was the perfect time to talk about setting realistic time frames for the things you want to accomplish. Spoiler alert: it’s gonna take longer than you’ll expect or want it to.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Yes, we are approaching the last week of 2022, and no, I don’t think it’s too late to plan for 2023. Making a plan doesn’t have to be stressful! The end of the year is a great time to reflect on the past year, because as we all know, the best way to predict what will work in the future is to look at what works now.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #433: What Should You Outsource to a Virtual Assistant?
Dec 19, 2022
So you want to hire a virtual assistant, but what do you actually ask them to do? If you’re looking to outsource, you need to get your shit together first. Then you can decide what’s best for a VA to do. Not every VA does everything, so find people who are great at and love what they do. If you need some ideas, I’m sharing what my rockstar team members do for me.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Organize your shit with CADE
Consolidate, Automate, Delegate, Eliminate
Do it yourself first, then outsource what you hate
MOTM #432: Why I Left Physical Therapy
Dec 15, 2022
So, I used to be a physical therapist. Surprise!
I haven't formally treated since 2018, but I didn't walk away with bad blood. There were no tables flipped, I'm extremely proud of all that I accomplished during the years that I practiced, and I will die on the hill that physical therapy is the best first career.
So why did I leave? How did I leave? What exactly did that transition look like? What lessons do I hope that you take from my journey and apply to your own?
Tune into the full episode to find out.
In This Episode You'll Hear:
Why I became a physical therapist
My career as a physical therapist
A better question to ask than “Where do you see yourself in 5 years?”
Why I left physical therapy
What I didn't like about physical therapy
The steps I took to transition out of physical therapy
Physical therapy as the best first career
The impact of earned privilege
Big leaps vs small steps
Officially pivoting away from teaching about movement
MOTM #431: How to Find and Hire A Great Virtual Assistant
Dec 12, 2022
I’ve been lucky enough to create a killer team and often get asked how I did it. So many people look for virtual assistants in the metaphorical bargain bin, and then wonder why things aren’t running smoothly. If you want to find, and hire, a great VA… Start here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #430: Why You Should NOT Start an Online Membership
Dec 08, 2022
If you’re thinking about creating an online membership my advice for you is this: don’t. Most membership models suck, and it won’t be the easy, passive-income you might be expecting. And if you’re saying, “Maestro, I don’t really care, I’m creating a membership anyways,” I have some advice for you, too.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Had some run-ins with a few business this week and it really proved to me one thing: these hoes ain’t loyal! Maybe these bigger businesses don’t care as much about their customers, but I think there’s immense value in prioritizing and optimizing for your current customers than ones you don’t even have yet. Take it from me, be loyal to your people!
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #428: Online Business Predictions for 2023
Dec 01, 2022
Are Instagram and Twitter dying, and what the hell does that mean for online business owners in the coming year? I’ll say it to you now, in 2023, relational depth in online business will be the name of the game. It’s not about how many people you know, but how well you know the people already in your circle. And if you want to get ahead, start making those connections now.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #427: How to Actually Get Brand Deals
Nov 28, 2022
Getting a deal with a brand you love doesn’t have to feel sleazy or grimy. If you love something and want to shout about it from the rooftops anyway, there’s no reason it can’t be mutually beneficial! If you want to know the best way to start actually getting brand deals, tune in.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Affiliates vs. Partnerships
Bring something to the table
Be a superfan
Ask (with a Give)
How to pitch yourself
Why would you want a brand deal in the first place?
MOTM #426: How to Create Your Happiness
Nov 24, 2022
Happy Turkey Day friends! Whether you’re here in the U.S. celebrating Thanksgiving or not, being thankful is something you can do every day! Gratitude is at the heart of your own happiness, so if you find yourself wanting more happiness, it might be time to get a little grateful.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #425: Practical Pricing Strategies for Online Business
Nov 21, 2022
There are plenty of voices out there screaming for you to be charging more, more, more for your services. While I don’t necessarily disagree, I think the whole online business pricing system is based on lies anyway. Sure, you can charge more if that’s what feels right! Buuuut you don’t always need to. I’m dropping 5 tactical tips for you as you decide how to price your products. And if you DO decide to charge more, I’m sharing the best way to go about raising your prices, too.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
Shit is getting too expensive
The limit DOES exist
You don’t have to raise your prices if you don’t want to
MOTM #424: The Shift That Could Change Social Media Forever
Nov 17, 2022
Social media is shifting, whether we like it or not. Wanted to share my thoughts on where things are going, what you should be doing for your business through it all, and why I think a change isn’t necessarily a bad thing.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #423: How to Build an Online Personal Brand
Nov 14, 2022
I’ve never actually recorded an episode on building an online personal brand, but this is my expertise! I’m breaking down 7 steps you’ll want to follow if you’re interested in creating your own online personal brand, a little bit of expectation management, and why you’d even want to do this in the first place.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #422: Why You Should Start a Podcast for Your Business
Nov 10, 2022
You should really start a podcast. Okay, okay y’all know I hate the word “should” but I truly believe starting a podcast is one of the best things you can do for your business. If you wanna know why I think that, and if you feel called to start your own podcast but you're not sure how, make sure to tune in to this episode. I'm dropping everything I've learned in over 400 episodes of Maestro on the Mic.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #421: The ONE Thing that Determines Success
Nov 07, 2022
I’m gonna let you in on a little secret: there’s only ONE thing that truly defines success… It’s YOU. You have to define success for yourself because if you don’t know what it is you’re looking for, you’ll never know when you’ve found it.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
It’s YOU
If you don’t define it, you’ll always be looking for it
How do you eat the frog? And by that I mean, how do you accomplish something difficult that you want to do, but maybe you’re fearing. Look, you can’t run a business based on what-ifs and what-abouts. You have to start sometime and somewhere. You’ve got to eat that frog.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #419: A Different Kind of Winter is Coming
Oct 31, 2022
Winter is on its way, and I’m not talking about traditional winter (even though y’all know I hate that). It’s getting damn expensive just to be alive and we’re all in need of a little more kindness. If life starts feeling a little dark, you need a way to find some light.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #418: How to Get Out of Your Own Way
Oct 27, 2022
Feel stuck in your own way and want to get out? Let me first ask you a question: do you actually want this thing? Because if it isn’t your own goal, you’ll never get out of your own way. That’s the first step to moving forward. The rest is in your hands.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #417: How to Establish a New Routine
Oct 24, 2022
Ever since my knee injury, I haven’t been able to keep to my usual routine, and it makes my brain feel like mush. Chances are, if your brain is feeling some kinda way, it’s probably because you’re out of your routine, too. If you want to start a new routine (or even just get back to your old one) start here.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Judgement is normal. Humans have been judging as long as we’ve been thinking, so don’t beat yourself up if you feel yourself start to judge. But here’s the thing: just because we feel it, doesn’t mean we have to act on it. Next time you feel yourself start to judge, stop and ask yourself: am I judging based on my own values, or on societies?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #415: We Attract What We Are with Jill Coleman
Oct 17, 2022
The Nicest Lady Ever, aka JillFit, aka Jill Coleman, is back today to chat with me about LEGACY. Friends, this program is truly one-of-a-kind. If you’re not new to this online business thing, and want to take it even farther, you want LEGACY.
And we don’t say that just because we want you to buy our program (hell, we turn people away if they aren’t the right fit!). But we are, not what we want. And we work hard to attract others who work hard, just like you. Will we see your application?
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #414: The Truth About Online Business
Oct 13, 2022
Look, there’s a lot of bullshit out there right now. Sometimes online business can look a lot like an MLM, but it doesn’t have to be like that, as long as you know what you’re getting in to. Let me tell you the truth about what online business is really like.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Sharing my Happiness Hack today—okay, okay it’s not a hack, per se, but I like the alliteration. So many people are stuck pursuing borrowed goals instead of chatting after what they really want. Don’t let that be you.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Is social media still… well, social? Hell yes it is, and that’s what I love about it. Having a social media-focused business is unique because we get to build real community rather than just building consumers. Is it the BEST way to build a business? Maybe not traditionally, but that’s what makes this shit special.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
Injured my knee today, and not gonna lie I’m pretty distracted by it. But it got me thinking, and I think this is a perfect opportunity to talk about your digital bedside manner. As an in-person provider, how you listen to your clients and patients makes a huge difference. Are you carrying that same energy with you in the online space?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #410: The Holy Trinity of Social Media Success: Luck, Likability, and Expertise
Sep 29, 2022
We all know that just because you do something doesn’t mean you’ll have unlimited success at that thing. And that’s true for anything in life, but especially trying to get noticed as an online brand. So what’s the secret sauce necessary for success?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #409: How to Get Noticed as a Small Account on Instagram – 5 Tips
Sep 26, 2022
Yes, I’m dropping another Insta themed episode today, but I can’t help it! Y’all know how much I love Instagram and it gives us so many business lessons. If you have a smaller account and you want to start getting noticed, here are 5 tips I’ve used to grow my following.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #408: My Content Creation Process
Sep 22, 2022
Wanted to share a little bit of the behind-the-scenes of my creative process: how I come up with and develop ideas, and what platforms I put them on.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #407: Reaching Your Goals: Urgency vs Intensity
Sep 19, 2022
What’s the difference between urgency and intensity, and which should you focus on while building your biz? One of these concepts is an amazing tool, and the other is a dusty-ass bish that has no place in your business. Spoiler alert: it’s urgency, urgency is the one you should run far, far away from.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #406: How to Make Selling Feel Less Icky
Sep 15, 2022
Selling doesn’t have to be icky. If you have a great product that actually helps people (and that they’ve asked for!) you don’t have to worry about being a sleaze. I have a two-fold approach to guilt-free selling that I wanna share with you today.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #405: New Business Venture: Go for Demand or Go for Joy?
Sep 12, 2022
Y’all know my goal in life is to help you do the thing. But what if you’re deciding between two things: one that brings you a ton of joy and one that has a lot of demand, but you’re just okay with. We’re all in different seasons of life, so you should really consider the 3 E’s: do you have expertise?, does it excite you?, and are there enough customers?
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
MOTM #404: How to Find Your Signature Offer
Sep 08, 2022
A little meta episode for ya today (since I’m launching my Instagram Intensive soon ), all about how to find your own signature offer. Notice how I said “find” rather than “create.” That’s no accident.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
What the hell is a signature offer?
Share your expertise
Attract people first, then design something they need
MOTM #403: Finding “Balance” Between Work and Life
Sep 05, 2022
Balance isn’t a set state, it requires constant attention and adjustment. Think of a handstand—first you have to do too little, then too much, and once you’ve reached the top you don’t just stay still. If you want to find balance between work and life, you have to keep adjusting.
Let’s chat.
In This Episode You'll Hear:
You have to do too much first The middle is different for everyone Focus on one thing at a time Balance takes perpetual action Go big, let it burn you up
MOTM #402: Are Instagram Numbers Real?
Sep 01, 2022
Instagram and TikTok are kind of like a virtual casino. We’re playing with tons of money (views and followers) that probably isn’t even real. What does 1 Million followers even mean if only 1,000 people like your post? But real people are still on social media, and you still need to connect with them.
MOTM #401: How to Not Get Sick of Saying the Same Thing Over and Over
Aug 29, 2022
Redundancy is integral to online business. But if you’re not like me, and you don’t love doing the same thing every day, you might hate this shit. There’s no way to avoid it, but you can learn to love it.
MOTM #400: 4 Lessons From 400 Episodes
Aug 25, 2022
We did it fam. We made it 400 episodes into this podcast, and I couldn’t be more grateful. I learned a ton along the way, so if you’re thinking about starting something new—be it a podcast, an online business, whatever it is that’s calling to you—here’s a few lessons that got me here, today.
We’re old enough now that we don’t have to be afraid to be good at shit anymore. No one is going to tell you that you’re too young to be taken seriously, and that’s fucking great! You put in the work, you’ve done the reps. Now believe the hype.
MOTM #398: What I’d Do if Instagram Died
Aug 18, 2022
If Insta died tomorrow (knock on wood) what would I do? I’m not planning for Instagram to go anywhere, anytime soon but as a business owner, I think it’s important to think about the what-ifs, especially as it comes to future-proofing your business. Mini spoiler alert: I’d do a lot of stuff the same as I always have.
MOTM #397: How I Make Outsourcing Easier
Aug 15, 2022
There comes a point in your business where you just can’t do that shit anymore (whatever “that shit” is for you). Outsourcing can feel scary and impossible, but it doesn’t have to be. Here’s how I knew it was time to outsource, and how I made it easy.
MOTM #396: The Biggest Benefit of Having a Small Business
Aug 11, 2022
Don’t get caught up comparing your small business to a big biz that looks nothing like yours. Small businesses have a ton of benefits and leverage that a big business just doesn’t have. The priorities are different, and that’s what makes owning a small business so great.
MOTM #395: The Root of Business Scarcity
Aug 08, 2022
You don’t become the best by beating the best. That’s some old sports scarcity mindset, and probably a little insecurity in there, too. Maybe there isn’t room for literally everyone, but I do know that there is always room at the top. The best way to get there? MOAR you.
Let’s chat.
In This Episode You'll Hear:
There’s always room at the top “You become the best by beating the best” Projection of insecurity Be the best (version of you) Lean in to your insecurities Willingness to do what others won’t Seek out failure
Let’s talk about recovery. There’s so much subjectivity in something like recovery, but this shit is important, so I wanted to share with all my favorite people (that’s you!) about what I do. Take what works for you, leave the rest.
MOTM #393: The Psychology of Creating
Aug 01, 2022
With all these changes on Insta I find that people just aren’t creating the way they used to. No one is creating, even when creation is what lights their soul on fire. I knew exactly who I needed to talk to about this, and friends? This episode is so, SO good. It’s a must-listen.
Rachel Strickland is an artist herself, but she is also a development coach to other artists and creative entrepreneurs. Need help finding your way through the creative process? Meet Rachel. She’s gonna help you do the damn thing.
You get to choose your own journey. Your creativity and desire are right there, all you need is to listen and take action. What is the thing you could never forgive yourself for not doing? Start there. Let that fire carry you. Create now. You can’t afford not to.
In This Episode You'll Hear:
Joy as an act of rebellion
“No” is not an answer
Busking to pay the bills
Lessons learned from college
Gremlins aren’t very good co-pilots
Channel your anger
Seek out rejection
Be curious about your own envy
Helping people finding what they want (and how to talk about it)
The body knows the truth
The goal of creation is your own joy, not others’ satisfaction
You get to choose how social media affects you
The pottery class (aka: keep trying to get better)
Instagram is changing, whether we like it or not. I understand if you don’t love the changes, but hey, Instagram is a FREE platform and in my opinion, bitching about the changes with no solution in mind is whack. Maybe it’s time to try something new (and by that I mean video content) or maybe you need to start focusing on the platforms you CAN control.
Let’s chat.
In This Episode You'll Hear:
Instagram is changing
Complaining is wasting time
Come with a solution
Post for yourself
Lean in to new ways to post
Focus on platforms you do have control over
Change for the sake of change is whack
You can’t do the same thing forever if you want to grow
What would you try if it was impossible to waste time? I’ll let you in on a little secret: wasting time is all in your perspective. No matter what you do, there’s always something to learn. You’d lose something a lot more important by not trying in the first place.
Let’s chat.
In This Episode You'll Hear:
Wasted time and wasted money
There’s always something to learn
We lose more by not trying
Make sure your goals are your own
Reframe your mindset
Rest is not wasted time
MOTM #390: Earning Clout in the Online Space as a Newbie
Jul 21, 2022
Trust is one of the best ways to future proof your business, but it’s something harder to build on a larger scale. To gain trust you need attention, and to get attention you need to be trusted. So what comes first? How do you gain that authority as a newbie to online business?
MOTM #389: Is Online Business Right for You?
Jul 18, 2022
Contrary to some people’s belief, online business isn’t for everyone. Not everyone CAN do it, and not everyone might like it either! I don’t say this to scare you away from starting something of your own, only to give you the realities of online biz so you can make the right decision for yourself.
Let’s chat.
In This Episode You'll Hear:
Online business is not for everyone
Trusting yourself to handle the uncertainty of business
What does it mean to embrace seasonality, at both the micro and the macro level? Just like there are different seasons in a year, there are different seasons of life. Being able to identify which “season” you’re in can help you enjoy it a whole lot more while you’re there.
Let’s chat.
In This Episode You'll Hear:
Lean in to the seasons of the year
Write down how you feel in real time
Achieving, experiencing, pivoting
Understanding where you’re at in your business and life
I firmly believe that your work should be something you love, but it’s just as important to have things outside of your job that fill your cup and give you joy. Burnout comes from not doing enough of the things you love. We can prevent burnout before it even happens when we invest in our own happiness.
MOTM #386: How do Deal with Comparisonitis
Jul 07, 2022
Comparison is normal, we all do it. But when your comparisonitis is too strong and all you can do is feel bad about yourself… well, that’s not gonna get you anywhere, and its certainly not gonna help you accomplish anything. Here’s my advice for managing and actually overcoming the comparisonitis that’s holding you back.
Let’s chat.
In This Episode You'll Hear:
Comparison is normal
Do more of something else
Identify every single thing that contributed to someone’s success
Wanted to recap CovertKit’s Craft + Commerce conference from last week. This event was a big deal for me (I made a goal several years ago to speak here—and I did it!) but it didn’t change my life. It’s all about what happens after the event. Plus y’all know I’m a big fan of the magic that happens when you’re “in the room.”
Let’s chat.
In This Episode You'll Hear:
ConvertKit’s Craft + Commerce Conference
Lean in to what lights you up
It’s not about the event, it’s what you do after
Things only change if you change them
Feeling confident in online business
Why you should go to a conference (especially Craft + Commerce)
Wanted to drop an episode all about how I get shit done, especially when things don’t go according to plan. Spoiler alert: sometimes don’t actually get done, and that’s okay. Keep listening if you want to hear how I manage my expectations, set goals for myself, and create a schedule that always sets me up for success.
Summer is finally here and I am so. damn. excited. It’s my favorite season and you’re my favorite people, so let’s celebrate together. I love this life of mine and that’s because I built it this way. I want this for you, too. Don’t get so busy building your best life that you forget to live it.
Let’s chat.
In This Episode You'll Hear:
A dope giveaway you need to enter What I’ll be up to this summer Keep note of how you feel throughout the year The importance of rest, recovery, and recharging Don’t forget your big goals Lean in to what makes YOU happy Enjoy these days
There are a lot of financial unknowns in this post-‘rona world. With rising inflation, a looming recession, and the slow sales season of summer beginning, you might be feeling completely overwhelmed and confused. I get it!
I want to bring a healthy dose of reality here and open up a bigger conversation about money and online business, so you can set yourself up with the options and freedom needed to live your best life, whatever that looks like for you.
MOTM #381: Changing Your Business Into Something You Love with Kathryn Bruni-Young
Jun 20, 2022
The last time Kathryn Bruni-Young was on the podcast, her business looked completely different. What was once a non-traditional yoga studio is now called “Mindful Strength” and business is better than ever. Kathryn didn’t know what would happen if she changed how her business looked, but she knew she had to.
There’s a lot of fear when you’re known for one specific thing and you want to change that. I want Kathryn to show you it’s okay to lean into something new, that your business will survive. In fact, when you do lean into that new thing, something amazing happens: you start attracting the right kinds of people—the people who are really interested in what you love doing.
It’s okay to worry about changing, but feel the fear and do it anyway. Everything you want is waiting for you on the other side.
In This Episode You'll Hear:
Kathryn’s COVID pivot and rebrand
Facing friction and pushback for a new way of teaching
Change, little by little
From yoga to CrossFit and opening her eyes to something new
MOTM #380: Addressing the Emotional Side of Changing Your Business Model
Jun 16, 2022
How do you change or restructure your business when you’re sensitive af? Lemme help you.
The feelings of fear and hurt you’re feeling when its time to change up your business are real! You care a lot, that’s why you’re so damn good at what you do. However, just because you’re scared of change or hurting someone’s feelings doesn’t mean things should stay the same. You have to move forward to better serve your audience. Feel those big feelings, then move through them. Action is the only way through, and action is what will make you feel better, too.
Let’s chat.
In This Episode You'll Hear:
At some point, you just have to do it
You care, it will hurt, and that’s okay
Identify your restructuring goals and commit to them
Rip the bandaid off
Be open and honest with your audience (and yourself)
MOTM #379: When Ambitious Action Feels Isolating
Jun 09, 2022
The backlash you might face when you’re taking big action is real. If you’re a doer, you’re unintentionally holding up a mirror to a lot of people’s insecurities, and some people don’t like that. They might make you feel isolated, and that shit hurts! That’s okay. So how do we combat that isolation? Connection—with other badass, action takers like yourself.
Let’s chat.
In This Episode You'll Hear:
The backlash you get from taking ambitious action
You’re holding a mirror to people’s insecurities
It’s okay if it bothers you
Your opinion matters most
Keep showing up in the way that makes you happiest
Surround yourself with great people
Sometimes the action is a decision
Make the decision to do something difficult
Try understanding what the other person is going through
MOTM #378: Creating an Experience For Your People with Dr. Kyle Paxton
Jun 06, 2022
Kyle Paxton was first on this podcast 4 years ago to talk about IKN (his continuing education course) and in the time since we last spoke, Kyle has opened up 3 clinic locations, moved his course online to international success, owns a Body Mass Composition testing company, earned his real estate certification, and is pretty much an Instagram model. Basically, he does all the things.
I want to show you what life looks like outside of what’s considered “traditional,” and Kyle is the perfect example of that. He doubles down on what he’s great at and builds amazing teams to fill in the rest, and now he has all of these thriving companies to show for it. Kyle wasn’t always sure where he was going, but he focused on providing great experiences for his customers, and now he has everything to show for it.
In Kyle’s words, you don’t need to fear trying new things, and you don’t need to have some sort of master plan before you start. Just pay attention to what interests you and stay action-oriented as you go. If you focus on creating the best possible experience for your people, they’ll share how awesome your product is and they’ll keep coming back again and again.
In This Episode You'll Hear:
Starting his course and his clinic “early”
It doesn’t need to be a huge practice, just a really great one
Doubling down on your strengths and delegating the rest
What Kyle’s teams look like
How Kyle builds relationships and his teams
Always being on the lookout for opportunity
Community and network building
Risk aversion and risk tolerance in business building
MOTM #377: How To Handle Social Media Overwhelm
Jun 02, 2022
Social media overwhelm is real. While you can’t control your feelings (aka your overwhelm), you CAN take some time to respond to them better. Everything can’t be bad all the time—that isn't how things get better. It’s our job to develop these skills so we’re better prepared for overwhelm when it comes around the next time.
Let’s chat.
In This Episode You'll Hear:
It’s not easy, but you can do it
Show up how YOU want to show up
Take the breaks you need
Turn off your notifications
Curate an enjoyable experience
Diversify your joy
Get obsessed with your own sh*t
Keep your eyes on your own paper
Trust yourself to handle the outcome
MOTM #376: A Different Way to Do Business
May 26, 2022
This episode is totally inspired by this past weekend’s Legacy live event. There is something so powerful about connection that cannot be replicated. There’s magic in being in a room with a bunch of bad-ass business ladies and knowing that we all run our businesses differently.
Because you don’t have to run your business one specific way for it to “work.” And there isn’t one specific way to be successful either. You decide what success is for yourself. You decide what works, and you decide what you want your business to look like. We can take a human-centered approach. We can do business differently.
MOTM #375: Reviewing Inquistive_Human’s Relate Skills Intensive
May 19, 2022
If you didn’t know, I was recently a part of a 4-month relationship skills intensive put on by my friend, James-Olivia Chu Hillman. If you don’t know them by now (which would surprise me, as they have inspired countless episodes) then go listen to our two previous episodes.
Not gonna lie, I was concerned about joining a 4-month group intensive, but it was an experience unlike anything else I’ve done and I’m so glad I did. I wanted to do a little recap/review/relay of what the intensive looked and felt like, why I joined, and what I learned. If you have even the slightest urgings that you might want to join, do it. Everything is done through relating, and you will develop skills we all need to be learning.
Let’s chat.
In This Episode You'll Hear:
An intensive unlike anything I’ve ever been a part of
Get your Pride Swag HERE *We are currently working to add long sleeved shirts to the MOAR Pride store. They should be added to the store by end of day, Thursday, May 19th. Thank you for your patience!
MOTM #374: Getting Really Good at Fewer Things with Jill Coleman
May 16, 2022
Have you met my friend, Jill? Jill Coleman (you might know her as JillFit) is the nicest lady in the whole damn world. She’s also a rockstar entrepreneur who absolutely CRUSHED it in 2021. We’re talking a 7-figure year kind of crushing it, and she’s here on the podcast to tell us her secrets.
Except, well… there are no secrets. Jill is just that good. She puts in the work every day and sticks with her shit until her shit works. She prioritizes discipline over motivation. She invests in herself and her business. She has the lady-balls to do something and be someone different.
I want to be like Jill when I grow up.
We talk about how to run group-model coaching, how to lower your own barrier to entry so you can do the damn thing, how and when to outsource in your biz, dealing with business boredom, developing mastery, why podcasting is the new blogging, and how Jill would start an online business if she was beginning right now. There’s so much good stuff, I don’t even know why you’re wasting your time reading this. Get listening!
MOTM #373: How to Know if It’s a “Good” Plan
May 12, 2022
It takes time to achieve mastery and success. So, if you’re jumping around and trying a million different things, you probably aren’t giving enough time to one plan to figure out if it even works or not. Want to be successful? Stick with one “good” plan until you find success.
Okay, okay… so how do you know if a plan is “good” in the first place?
Let’s chat.
In This Episode You'll Hear:
Sticking with a plan until you find success
The problem with assigning “goodness” or “badness” to something
You won’t know until you do the thing
Ask the people you trust
Taking radical responsibility for the outcome
MOTM #372: How to Measure Progress
May 05, 2022
Inspired by my recent volleyball tournament and some knee-related pain I’ve been experiencing, I wanted to give you my hot take on measuring progress: how to set goals, what to look out for, and when might be the right time to give up.
The biggest part of this I want you to understand is that everything is subjective. So what is worth it to you? Get in the driver’s seat and take control. It is your life, after all.
Let’s chat.
Inspired by my recent volleyball tournament and some knee-related pain I’ve been experiencing, I wanted to give you my hot take on measuring progress: how to set goals, what to look out for, and when might be the right time to give up.
The biggest part of this I want you to understand is that everything is subjective. So what is worth it to you? Get in the driver’s seat and take control. It is your life, after all.
MOTM #371: Creating a Bright Future for Physical Therapists with Dr. Danny Matta
May 02, 2022
Dr. Danny Matta. He’s a repeat podcast offender, but I just can’t help but want to talk with this guy.
He is a prolific content creator, an amazing business owner, and he’s all about giving people the tool’s they need to succeed.
PT’s have such a high burnout rate, and that sucks, especially in a career that has such a great opportunity for personal satisfaction and reward. Nobody wants to feel like they wasted their time, money, and life on PT school. Danny is changing that—not only by running a business that frees PT’s from god-awful mill jobs, but by inspiring them to try PT entrepreneurship, and designing a life that feels good and brings in money.
I say it every time he comes on the show, and it’s still true: if you’re a PT, aspiring entrepreneur, or even a current business owner—listen to this episode. He’s just that good.
In This Episode You'll Hear:
The life of a podcaster
Creating content (as someone without an online business)
Why everyone should start a podcast
Local marketing for service-based businesses
Developing long-term relationships with your clientele
A rock-solid foundation for your business
What is important to you?
The missing piece behind success
The PT-Entrepreneur Mastermind tactics
Why you should (and shouldn’t) start your own practice
In this episode, I’m sharing tactical, actionable steps to take so you can actually do the damn thing instead of only dreaming about it. You are in charge of your own life. It’s time to put in the time, the effort, and the work.
Let’s chat.
In This Episode You'll Hear:
Get started, keep going
Make sure your goals are your own
Pick one thing, see it out
Set a deadline
Lower the barrier to entry so you keep showing up
Wait until doing the thing is your only option
Set goals related to the process
How to ask for help—referrals, expertise, experience
MOTM #369: You Did The Thing, Now What?
Apr 21, 2022
So, you did the thing… you find yourself asking, “Now what?”
This week, I’m sharing my organic approach to online biz, and what I recommend you do (and keep doing!) to build a business that provides real value, that you like doing every day, and that lasts.
Let’s chat.
In This Episode You'll Hear:
Do whatever removes urgency from your life
Refine your skills in-person
Identify your niche
Build the audience first
Focus on 1-on-1 offers
Communicating value
A coach doesn’t guarantee success (so just get started)
MOTM #368: What It’s Like in the Trenches of Online Business with Dr. Sarah Doan
Apr 18, 2022
Dr. Sarah Doan is a member of my Mafia, and at a recent Mafia dinner she brought up an excellent point—I have a lot of guests on the podcast who are already seeing wins in their online businesses… but what about people in the beginning stages? What about people still in the trenches, working hard af every day before their success?
So whether or not she realized it, Sarah volunteered herself to come here and share exactly that. Sarah’s online business is brand new. She is in the trenches, fighting every day. If you’re starting out, let this shine some real life perspective on what this life might look like for you.
Just keep going, keep showing up, and keep talking about your shit. Even when it feels cringe. Even when it feels like no one is listening. Even when you want to give up.
This shit is hard. But we got your back.
In This Episode You'll Hear:
Sarah’s PT school experience
Falling out of love with PT
Sarah’s strength-training message
Attracting an audience who cares
Guilt by association
What it’s like in the trenches (spoiler: it’s hard af)
MOTM #367: IG Q+A: Getting Back in Your Groove & Planning for the Future as a Movement Pro
Apr 14, 2022
Did another IG Q+A this week including a question that gave me the giggles. One: how to get back in your groove. Two: planning for your future as a movement pro who doesn’t want to be dancing on Insta well into your 60’s. I love these questions, and there’s something for y’all to learn, even if you’re not a movement pro.
MOTM #366: Do You “Need” to Hire a Coach?
Apr 07, 2022
There’s a lot of noise out there about hiring coaches and I wanted to share my perspective with y’all—not to promote my own services—but almost to do the opposite.
You do not NEED a coach. They can’t guarantee success, but they can be a sort of shortcut. That is, of course, assuming you work with the coach that’s right for you. Here’s the criteria I think you should look out for.
Let’s chat.
In This Episode You'll Hear:
Fear based vs. positivity focused marketing models
You don’t NEED a coach, coaches don’t NEED coaches
A coach doesn’t guarantee success
Is a coach a shortcut?
A coach shares their expertise
The importance of shared goals
Pushing beyond your comfort zone
A coach allows you to focus on one thing at a time
MOTM #365: Everything You Need to Know About ACL Rehab with Dr. Natty Bandasak
Apr 04, 2022
All Italian restaurants make penne alla vodka, but only a few make a truly great dish. Stick with me here, I promise it’ll make sense in a PT context.
Dr. Natty Bandasack is an ACL rehab pro. He’s SO good that he wrote a whole-ass book containing everything needed to recover from an ACL injury, and he wrote with athletes, parents, and coaches in mind—no confusing medical terms that real patients don’t understand.
Dr. Natty knows what he’s good at, and he’s doubled down on it. Sure, plenty of PT clinics might know a thing or two about ACL rehab, but Natty and his Myokinetix team are experts. See what I mean about the penne alla vodka?
Know your strengths and focus on what you’re good at. Niching down means you help more people, and you make far more of an impact than just knowing a little bit about everything.
In This Episode You'll Hear:
Why Natty wanted to write his book
Changing the health care system from the bottom up
MOTM #364: Recap, Review, and Reflections From My Recent Beach Volleyball Tournament
Mar 31, 2022
I competed in my first ever beach volleyball tournament this past weekend and—spoiler alert—while I may not have “won” in the traditional sense, I had an amazing time, and won in a different way.
This is what it’s all about. Not just building my best life, but actually living it.
Let’s chat.
In This Episode You'll Hear:
Whenever you get an idea, get it out
Don’t just build your best life, live it
Chasing mastery (built on a foundation of proficiency)
MOTM #363: What to Do If No One Shows Up for Your Event
Mar 24, 2022
This week I wanted to talk about what to do if no one shows up for your event, and it may (or may not) have been inspired by true events… Okay, okay it definitely was.
Even I have events nobody shows up to, and that’s okay! If you’re afraid it might happen to you, here’s how to get on with it.
MOTM #362: Face Your Fears to Create Safety with Forrest Jung
Mar 21, 2022
Y’all. This episode was SO good, I blew past an hour without even noticing. If you’ve been afraid to start posting on social media, you gotta listen.
Forrest Jung is the owner of CrossFit South Bay, and started his gym before anybody knew what the hell CrossFit even was. He’s had success in his gym for 13 years, and now he’s blowing up on TikTok (and Reels!).
Forrest didn’t want to post o social media at first. But after the uncertainty of Covid, he knew it was time to try something new, even if that meant facing impostor syndrome and internet bullies. Now look at him—he’s a goddamn rockstar.
Do the damn thing. Start posting. It’s as easy as being yourself. Just look at what Forrest has built.
In This Episode You'll Hear:
Starting a CrossFit Gym (when no one knew what CrossFit was)
MOTM #361: How to Create Content and “Communicate the Picture”
Mar 17, 2022
In last week’s Shorty, I told you about the 3 C’s: collect the dot, connect the dots, then communicate the picture. Sure that’s great and all, but how the hell do you communicate the picture? Well, you may already be doing it (and it’s easier than you think).
Let’s chat.
In This Episode You'll Hear:
Collect the dots, connect the dots, communicate the picture
What have you already done?
The parallels between investment and life
Sacrifice quality for quantity (for a short period of time)
MOTM #360: What to Do If You’re Worried About Running Out of Ideas
Mar 10, 2022
If finally happened. 360 episodes in, I ran out of ideas. This is the final episode of Maestro on the Mic.
Nahhhhhh, I’m just playing with you. That’ll never happen. This episode is dedicated to anyone out there who is afraid they might run out of ideas. You won’t, and here are some tips and strategies to help you keep coming up with content, and a different approach to content creation too.
Let’s chat.
In This Episode You'll Hear:
Create room for new ideas
The 3 C Approach to content creation
It’s fine to emulate others
YouTube that shit
Recycle! Repurpose!
Walk away
Don’t waste energy on the fear your ideas will be stolen
MOTM #359: Functional Medicine…That Will Actually Help You Function with Mitchell Rasmussen
Mar 07, 2022
Friends, I am SO STOKED for you to hear this episode.
Dr. Mitchell Rasmussen is a functional medicine doctor and chiropractor—but not in the way you’re imagining. Mitchell does things a little… non-traditionally. You know I’m all about that.
We talk a lot about body and brain science, inflammation, and becoming your own health advocate, and how to really lead from the front.
I first brought Mitchell on the podcast four years ago for episode number 14! He's since doubled down on what sets his soul on fire, and he's on an absolute mission to bring his patients the best care possible and redefine functional medicine.
No bandaid solutions. No unnecessary tests. No plethora of supplements being prescribed without addressing the foundation.
Mitchell brings a humanness to how he practices, and it's something that I believe every healthcare professional should focus on. Pair that with how completely obsessed he is with his craft, and you've got a recipe for an absolutely phenomenal physician.
Want to learn a practical and actually achievable place to start working on your health? This is the episode for you.
MOTM #358: The Misdirection of Mainstream Marketing: A Ploy to Instill Self-Doubt
Mar 03, 2022
I’m not a fan of traditional marketing—it’s made to make us question ourselves, to give us self doubt. Just because we’ve always done it “that way” doesn’t make it the best. We can do marketing better, we can have and share that self-trust.
Let’s chat.
In This Episode You'll Hear:
My problem with traditional marketing
The Dunning-Kruger Effect
“You don’t know what you don’t know” but does it matter?
Everything is made up
You can’t win a broken game
What if the way we’ve always done it isn’t the best way?
MOTM #357: Online Biz Q+A from Instagram
Feb 24, 2022
We got a special episode! Wanted to do a lil’ Q&A for my Instagram homies—thank you to those of you who asked a question! All the questions are about online biz and I’m stoked for you to hear. You know what to do.
Let’s chat.
In This Episode You'll Hear:
How to run your biz while caring for family members
Compare yourself only to yourself
Find people like you
Favorite (and least favorite) things about being an entrepreneur
MOTM #356: The Taboo of Testosterone with Ali Gilbert
Feb 21, 2022
Let’s cut right to the chase, my guest this week is here to normalize boner talk. Did you EVER think you’d hear me say that word, let alone spend oven an hour talking about… uh… “it”? Yeah, me neither.
But that’s what Ali Gilbert does. She makes you feel so damn comfortable talking about anything, because that’s just who she is. 100% real, unapologetically Ali. That shit is rare.
“Hold up. Boners?!” I hear you. Yes boners, and so much more. In a time where our hormones seem to be under attack, its more important than ever to take health into our own hands, and that means talking about something that may seem a little taboo. Ali helps men perform not just “normally,” (whatever that means) but optimally—and it all has to do with one simple ingredient: Testosterone.
In This Episode You'll Hear:
How Ali able shows up authentically in a world where that’s rare
Being a female in a male-focused industry
Our hormones are under attack
Optimizing function
The range of “normal” labs
Going out of network, and taking your health into your own hands
MOTM #355: Reasons (and Inspiration) to Keep Posting on Instagram
Feb 17, 2022
If you're trying to grow a biz in the online space, using social media has pretty much become a non-negotiable. But just because something is necessary doesn't make it easy. You all know I’m a big advocate for posting consistently…and by consistently…I mean daily. Again, far from easy, but the main reason I encourage daily posting likely isn't what you think.
I believe that posting can be an incredible tool for personal growth and personal discovery, but again, that doesn't make it any easier.
Thus I decided to record this episode and hopefully provide you not just with reasons to post, but a little bit of inspiration.
Let’s chat.
In This Episode You'll Hear:
Success stories of others who committed to posting
Refining your message through daily posting
The personal growth from consistency
Post daily
Once is never… it’s always new to someone
Just because someone already said it, doesn’t mean you shouldn’t
MOTM #354: How to Motivate Your Clients
Feb 10, 2022
How do you motivate your clients? The thing is, you can’t want something more for your client than they do for themselves. If someone wants to improve, they will. The best thing you can do (in all situations) is lead from the front.
MOTM #353: Your Business Should Help You Thrive with Qiana Thompson
Feb 07, 2022
You (should) know her, you (will) love her, I refer absolutely everyone in the massage therapy world to her, she is my cousin (on my internet side)—she is the one and only, Qiana Thompson (@qiana.sf).
Q is ALWAYS bringing the fire to our conversations, and this episode was no different. She has over 20 years of experience in Massage Therapy and is committed to elevating the profession and helping LMTs make a real income while protecting their energy and providing a service that keeps clients coming back time after time.
This chick gets booked a year in advance. It wouldn’t be a bad idea to listen to what she has to say .
Q’s message is one of showing up with authenticity and creating a business that serves you. Burnout is preventable, energy management can be strategized, and you can absolutely create the life you want as a massage therapist. Drips ain’t the way .
MOTM #352: Three Instances When Starting an Online Business Isn’t a Good Decision
Feb 03, 2022
Thinking about starting an online business? If you’re looking for a quick fix, I’ll just tell you now, this isn’t it. An online business is still a business. It takes time. Here are three instances where you SHOULDN’T start an online business. (And three where you should).
MOTM #351: Managing Expectations as a New Online Business Owner
Jan 27, 2022
Jill and I hosted our in-person LEGACY 2.0 event this past weekend, and one thing that kept coming up was expectation management, so that’s what we’re talking about today on this Thursday (not-so-short) Shorty.
Honestly, this shit ain’t sexy, but its the truth. You’re not gonna get rich quick with online business, so here are some numbers to help you get your expectations in check. Put your head down, put in the work.
MOTM #350: Accepting and Focusing On the Present
Jan 20, 2022
You cant change the future until you accept the present. If you actually want to make a change, first you gotta know where you are! That’s not resignation to stay the same, it’s just acceptance. Life is happening now. Pay attention to it.
MOTM #349: Living Along With the Seasons with Emilie Reid
Jan 17, 2022
I have an interesting episode for ya this week, and it might sound a little “woo-woo” at first but that’s a good thing, I want it to. I want to challenge you to look at the bigger picture, to open your mind to what is happening in the world around you.
Meet Emilie Reid. Emilie is a wellness coach who empowers and teaches others to live with the seasons—both of nature and of our bodies—to find healthier and more fulfilling lives. As with many things on this podcast, I want you all to listen around the edges because it just makes so much sense, especially within business.
When you know yourself, inside and out, you can better understand how to show up for your people and teach them what they really need.
Y’all know that I teach that niching down is imperative for you and your business. I know it feels scary—what if you’re leaving money on the table? What if you run out of things to say, or you get bored?
Trust me. There is always more to say, more people to serve. And hey, if you end up crushing it and you feel the call to move on, you absolutely can. But niche down first.
MOTM #347: 5 Lessons to Help You Achieve Your Goals
Jan 06, 2022
You already know I’m gonna be the same Maestro in 2022—but will we see a new YOU in the new year?
You’re all my people, so I know you have goals you’re working towards. Here are 5 lessons you might need to help you achieve ALL the things. This is the year we grow.
MOTM #346: It’s Never Too Late to Begin with Meredith Root and Alex Parker
Jan 03, 2022
First episode of 2022 and you all know it’s a tradition at this point, I HAD to have on Meredith Root and Alex Parker. This is their fifth time on (can you believe it!?) and I look forward to this every year.
If, for some unexplainable reason, you’re not familiar with who they are, Meredith and Alex are the masterminds behind Tactic Functional Nutrition. Tactic is growing (and growing fast) so I wanted to hear all about how Meredith and Alex are dealing with business changes, managing a team, and what it’s like for your business partner to also be your romantic partner.
Meredith and Alex always bring the heat. They’re kicking ass and taking names not only in business, but in their personal goals as well. Women are often taught to think smaller, to sell themselves short. Not Meredith and Alex. They rise to the top, no matter what.
In This Episode You'll Hear:
An update on what Meredith and Alex have been up to
Focus on what you’re best at
What it’s like to run a business with your significant other
Separating your work from your life
Competition, jealousy, and learning to work together
Seeking out challenge and discomfort
Setting higher and harder goals
Are women taught to sell themselves short?
Being strong AND fast
Making an effort to get outside
Managing and balancing new employees
The Tactic team
Why people are afraid to post their lives on social media
We are just around the corner from 2022, and you can probably guess what I’m about to say… New year, SAME me. I wanted to spend this episode clarifying what I’m all about. No surprises in the new year, just growth.
Let’s chat.
In This Episode You'll Hear:
It’s okay to burn the ships, IF you’ve built your own life raft
Your first offer should not be DIY
Batching means doing SIMILAR things, not the same
Don’t get caught up in the numbers
Let it be easy
Niche down: be specific, be repetitive, be consistent
MOTM #344: Handling Holiday Season Overwhelm
Dec 23, 2021
The holidays are upon us and holy shit, they can be stressful. If you find yourself caught up in overwhelm, I want you to commit now to stopping the exact same things from happening next year. We cab get through this season together.
MOTM #343: Start With Your Values with Laura Jean
Dec 20, 2021
I recently learned that I have a twin, and her name is Laura Jean. Okay, okay, we look nothing alike and she hails from the land down under, but the core of what she teaches is near and dear to my heart. I desperately wanted to share her, and her message, with all of you.
Laura Jean helps dietitians—and ALL health professionals—build value-based businesses where they and their clients can flourish. (The use of that word is highly intentional, by the way.)
Your values are the foundation of your business, and they’re not just nouns… they’re verbs, they’re aspirations. The best way to prevent burnout in business is to show up as yourself, lead with your values, and go steadily. How are you showing up?
In This Episode You'll Hear:
How Laura Jean became a dietitian
Finding her way to online business
How to be comfortable while taking a pause
The deeper meaning beyond flourish
Defining what ”enough” means
Helping others finding their own version of success
Instagram is shifting it’s focus to video and reels, and it’s not a change I’m necessarily excited about. But change is coming no matter how much any of us don’t want it. So… how do we adapt?
Selling doesn’t have to be painful or gross. If you want to run a business, you’re going to have to get comfortable with it. I’m breaking down for you the truth about selling so you can get out there, become a selling expert, and start helping people.
Let’s chat.
In This Episode You'll Hear:
Preventing saltiness around Holiday deals
Why I put the price on things
The reality of conversion rates
Keep working the plan, keep talking about the thing
MOTM #340: You Can Make A Great Living As A Personal Trainer with Betsy Foster
Dec 06, 2021
I realized that most of the episodes on this podcast are geared towards a more entrepreneurial model, and today I wanted to offer a different perspective. The message I always want to get across is that YOU create your own best life, and that doesn’t always look like running your own business. There is always another way.
Betsy Foster helps personal trainers stay within the traditional gym model. Gyms and personal trainers aren’t going anywhere, so Betsy had the courage to ask, “how can we make it better?” Making a living as a personal trainer IS possible. Betsy wants to show you how.
In This Episode You'll Hear:
How Betsy found personal training
If you want to do it, just try it out
Personal training can be more than just a job
How a theatre background brought Betsy to movement
Personal Trainers vs. Coaches
Betsy’s journey in the traditional gym
Understanding why people go to the gym
The magic happens in the gray area
The services Betsy provides
Can you make a viable living as a personal trainer?
MOTM #339: Reframing How We Solve Problems
Dec 02, 2021
Listened to a podcast the other day that got me thinking about how we solve our “problems.” Its only a problem if it’s a problem for YOU.
If gets in the way of your goals, it’s a problem. If you just do things differently, that’s a good thing. As always, I want to see MOAR you at the forefront of what you do.
Let’s chat.
In This Episode You'll Hear:
Why it’s only a problem if it’s a problem
Trying to pathologize things that are different
Different is not a problem
Put MOAR you at the forefront
Taking an indivualized approach to everything you do
MOTM #338: What to Do if You Hate Social Media but Want to Use It for Online Business
Nov 25, 2021
What do you do when you hate social media, but want to use it for online business? Let me ask you a few questions first… Why do you even WANT to use it? And what do you hate about it?
The best part of owning your own business is that you don’t have to do things you don’t like. So if you hate something… just don’t do it. Simple.
MOTM #337: 10 Things I Want Every New Online Business Owner to Know
Nov 18, 2021
This week I thought I’d get tactical and put together a list of the 10 most important things I think every new online entrepreneur needs. Went a little long for a shorty, but what can I say? I’m passionate as hell about this.
MOTM #336: Bridging the Gap Between Fitness and Healthcare with Dr. Sean Pastuch
Nov 15, 2021
My guest today is on a mission and I am pumped to get to talk all about it.
If, ten years ago, you had asked me if I believed in what I’m about to share with you… I wouldn’t be able to say yes. But that’s the power of hard work, niching down, and really working on the messaging and communication of your ideas. I am SO glad we’re back in each others’ eco-systems.
Dr. Sean Pastuch is the founder and CEO of Active Life Rx. His mission is simple: bridging the gap between healthcare and fitness—all to empower the individual.
If you’re in healthcare or fitness, you NEED to hear this. If you’re not, well, there’s plenty to learn by listening around the edges. This is one of my longer conversations, but believe me when I tell you it’s gonna fly by. You’ll thank me later.
In This Episode You'll Hear:
The origins of Active Life Rx
What these conversations with healthcare professionals look like
Get really specific at what you do, then do that
Only pursue what gives you energy
Hosting the first Active Life Event
You can’t get paid without doing the thing
The steakhouse doesn’t fill up when McDonald’s closes down
Having the confidence to charge more
Working with the top 20%
The mission leads to the money
Humanizing healthcare
Bring fitness to healthcare, not healthcare to fitness
I had Emilie Reed stop by a Mafia dinner in October and what she said really spoke out to me. What if instead of looking at life like a closed circle, we viewed it as a spiral?
You might be spiralling right now, and that’s not necessarily a bad thing.
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as it relates to moving anatomy.
), all about how to find your own signature offer. Notice how I said “find” rather than “create.” That’s no accident.
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