Madison & Culture

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Society & Culture
**Madison & Culture**

Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.

Latest Episodes:

Ad Council President & CEO Lisa Sherman - Using Superpowers for Good Oct 03, 2017

Show notes

Smokey the Bear, cyberbullying and the first ever emoji for purpose.

Nickelodeon CMO Pam Kaufman - The Millennial Story Sep 19, 2017

Show notes

Praised for constantly imagining new live experiences and creating thriving partnerships, Nickelodeon CMO and President of Consumer Products Pam Kaufman shares insights on brand evolution beyond screens. Television isn’t dead, but never underestimate the importance of family, and its impact on future generations of consumers.

Danny Fingeroth - Childhood Dreams Come True Sep 05, 2017

Show notes

Pop Culture Expert and Editor of the Spider-Man comics, Danny Fingeroth discusses the evolution and rise of comic books and how they reflect popular culture

Tim Shriver, Chairman of the Special Olympics - Moving Beyond Corporate Social Responsibility Aug 22, 2017

Show notes

This week, David Sable and Tim Shriver, Chairman of the Special Olympics, discuss the power of authenticity, millennials as the “inclusion generation,” and how sports can serve as a vehicle to teach fundamental lessons about humanity.

Rob Norman of GroupM - Why Digital Marketing is Like Watching 6-Year Olds Play Soccer Jul 25, 2017

Show notes

GroupM’s Rob Norman shares an abundance of insights from an intimate dinner at Martha’s Stewart house to the experience of sharing the building of his own house on Facebook. Hitting on the big topics facing advertisers today, Sable and Norman cover the distinction between Brand Equity and Brand Activation in understanding the value of Targeting, a definition of “TV” and how future programming will impact advertisers, and why we need to pay attention to where consumers are deriving the most value.

UNICEF CEO Caryl Stern - Children Matter Jul 11, 2017

Show notes

A unique conversation with UNICEF USA’s President & CEO Caryl Stern on how marketing with a simple clear proposition is critical to its success, how UNICEF is accessing the world’s greatest technology to deliver solutions to children more efficiently and effectively, and lessons on influencer marketing from the first non profit to do so. The inspirational Caryl Stern shares her own personal experience as the child of refugees and how that has affected her life’s work helping children around the world.

WPP Creative Director John O'Keefe - Creativity and its Definition Jun 27, 2017

Show notes

A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it?

How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …

NHL EVP Brian Jennings - Why Amazon & Netflix Won't Be Taking Over NHL Production Jun 13, 2017

Show notes

How will the multi-sensory experience of an NHL game be captured by Virtual Reality? NHL's Chief Brand Officer and Executive Vice President Brian Jennings talks about hockey’s evolved audience, how technology and the introduction of new and additional cameras have brought the fan even closer to the ice— so much so that “it’s almost like a video game," and why Amazon and Netflix and others won’t be taking over the production any time soon.

Pepperidge Farm CMO Chris Foley - Goldfish, Engagement, and Love May 30, 2017

Show notes

Listen this week for a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and why micro targeting is not always worth the premium.

Irwin Gotlieb of GroupM - The IoT, aka the Internet of Things May 16, 2017

Show notes

Y&R Global CEO, David Sable, and GroupM Chairman, Irwin Gotlieb, discuss the IoT, privacy issues, data collection, and when you will be trading in your flat screen TV for a virtual reality wall – no headset needed.

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