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    Entrepreneurship

    Lunch With Norm – The eCommerce & Amazon FBA Podcast

    Rise of the Micro-Brands.
    A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world.
    Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

    Advertise

    Copyright: © Copyright 2025 All rights reserved.

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    Latest Episodes:
    Leveraging AI in Video Content for Effective Product Marketing w/ Kadel Yerushalmi - Ep - 585 - Lunch With Norm May 14, 2024
    Show notes

    On today’s Lunch With Norm, we are with the co-founder of Spark.AI, Kadel Yerushalmi! We discussed leveraging AI in video content for effective product marketing. Find out why you should use videos to sell your product. Our guest has a background in online marketing, focusing on growth and helping small companies and startups.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the co-founder of Spark.AI, Kadel Yerushalmi is here. Today, we discussed leveraging AI in video content for effective product marketing. He has a background in online marketing, focusing on growth and helping small companies and startups.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    The Power of SMS Marketing in 2024 w/ Tadej Bogataj - Ep - 584 - Lunch With Norm May 10, 2024
    Show notes

    On today’s Lunch With Norm, we are with the co-founder of CartBoss, Tadej Bogataj! We discussed the power of SMS marketing in 2024. Find out why should sellers care about SMS marketing. Our guest looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the co-founder of CartBoss, Tadej Bogataj is here. Today, we discussed the power of SMS marketing in 2024. He looks to address the challenges of cart abandonment, turning lost opportunities into recovered sales by implementing timely and personalized text messages.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    13 Ways AI Can Accelerate Your Ecommerce Business w/ Colin Campbell - Ep - 583 - Lunch With Norm May 10, 2024
    Show notes

    On today’s Lunch With Norm, we are with the author of #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell! We discussed 13 ways AI can accelerate your ecommerce business. Find out what are the key ways AI can speed up your e-commerce growth. Our guest has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the author of the #1 Best-seller Start. Scale. Exit. Repeat, Colin Campbell is here. Today, we discussed 13 ways AI can accelerate your e-commerce business. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    Visibility on Amazon: Strategies for Boosting Traffic and Sales w/ Larisa Herbai - Ep - 582 - Lunch With Norm May 06, 2024
    Show notes

    On today’s Lunch With Norm, we are with the CMO and co-founder of intelliRANK, Larisa Herbai! We discussed the visibility on Amazon: strategies for boosting traffic and sales. Find out what are some effective strategies for improving organic ranking on Amazon. Our guest offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the CMO and co-founder of intelliRANK, Larisa Herbai is here. Today, we discussed the visibility on Amazon: strategies for boosting traffic and sales. She offers tailored marketing strategies and develops a solid social media strategy that will work well with every e-commerce business goal.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    A Broke college dropout turned multi-million dollar business owner w/ Chandler Bolt - Ep - 581 - Lunch With Norm Apr 30, 2024
    Show notes

    On today’s Lunch With Norm, we are with an investor and the CEO of SelfPublishing.com, Chandler Bolt! We discussed a broke college dropout turned multi-million dollar business owner. Find out why should entrepreneurs and sellers write a book. Through our guest books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, an investor and the CEO of SelfPublishing.com, Chandler Bolt is here. Today, we discussed a broke college dropout turned multi-million dollar business owner. Through his books, podcasts, YouTube channels, and selfpublishing.com, he’s helped thousands of people write a book that grows their income, impact, and business.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    Google March AI Update and What it Could Mean for How Amazon Treats AI Content w/ Jonathan Gillham - Ep - 580 - Lunch With Norm Apr 29, 2024
    Show notes

    On today’s Lunch With Norm, we are with the founder and CEO of Originality.AI, Jonathan Gillham! We discussed the Google March AI update and what it could mean for how Amazon treats AI content. Find out what has happened with the March Google update. Our guest recognized the immense potential of artificial intelligence in transforming content creation and verification.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the founder and CEO of Originality.AI, Jonathan Gillham is here. Today, we discussed the Google March AI update and what it could mean for how Amazon treats AI content. He recognized the immense potential of artificial intelligence in transforming content creation and verification.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    Using emotional copy to Improve Conversion w/ Benjamin Webber - Ep - 579 - Lunch With Norm Apr 29, 2024
    Show notes

    On today’s Lunch With Norm, we are with an Amazon seller since 2015, Benjamin Webber! We discussed using emotional copy using to improve the conversation. Find out Amazon’s use of Q&A in ranking. Our guest and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, an Amazon seller since 2015, Benjamin Webber is here. Today, we discussed using emotional copy using to improve the conversation. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    Amazon Influencer Marketing in 2024 w/ Karandeep Mehta - Ep - 578 - Lunch With Norm Apr 23, 2024
    Show notes

    On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    How to prompt like a pro- A deep dive into LLM Prompting w/ Britton Upchurch - Ep - 577 - Lunch With Norm Apr 19, 2024
    Show notes

    On today’s Lunch With Norm, we are with the founder of Perci, Britton Upchurch! We discussed how to prompt like a pro - a deep dive into LLM prompting. Find out what are the most powerful prompt tricks. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, the founder of Perci, Britton Upchurch is here. Today, we discussed how to prompt like a pro - a deep dive into LLM prompting. Perci is the most advanced AI Amazon listing tool on the market, and their small team is building the next generation of Amazon selling tools.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

    How to use AI for Video Creation & Editing w/ Vikram Chalana - Ep - 576 - Lunch With Norm Apr 19, 2024
    Show notes

    On today’s Lunch With Norm, we are with an engineer turned serial entrepreneur, Vikram Chalana! We discussed how to use AI for video creation & editing. Find out how AI helps in the world of videos. Our guest is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.

    This episode is brought to you by Post Purchase Pro

    Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.

    For more information visit https://www.postpurchasepro.com/lunch

    This episode is brought to you by Startup Club

    Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.

    Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.

    For more information visit https://Startup.club

    This episode is brought to you by Seller Basics

    Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.

    Consider Seller Basics your Amazon account's comprehensive health plan.

    For more information visit https://www.sellerbasics.com

    In this episode, an engineer turned serial entrepreneur, Vikram Chalana is here. Today, we discussed how to use AI for video creation & editing. He is currently building an innovative software company, Pictory, that uses artificial intelligence (AI) to enable anyone to turn their message into engaging video content quickly & easily.

    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...

    *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

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