EP #319 Jennifer Van Barneveld: No Backup Plan Aug 06, 2024

Jennifer Van Barneveld returns with stories of her humble beginnings before building a successful business and running one of the few remaining in print fitness publications.

Jennifer highlights how she went all in with no plan B, her mindset that led to growth and success, and how she found important people to build with.

Jennifer will also be appearing as a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14, message me for more details.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #318 Dr Christle Guevarra: Coaching Clients On Ozempic Jul 30, 2024

Dr. Christle Guevarra returns to share some insight into her presentation at our Evolve Strength Business and Coaching Conference, Sept 13-14 in Edmonton, Alberta.

Christle shares:

-Deeper insights into GLP-1 Agonist drugs like Ozempic and tackles some of the common misconceptions and online arguments against using the drug, including suggestions that it's somehow "cheating"

-Why resistance training is important with Ozempic

-Plus some insights into what Christle is doing in her career

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #317 Luka Hocevar: 3 Mile Famous and the Career Acceleration of Fitness Conferences Jul 22, 2024

Luka Hocevar returns in this special edition episode

Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14.

We want you to seriously consider attending at least one because we believe it will change your life and career.

Luka shares how his early and consistent investment in travelling to fitness events changed his career and fostered life long relationships.

Luka also shares a lot of wisdom in how you can become "3 Mile Famous" and gain reps with local seminars to both develop public speaking skills and grow your local and international brand.

While this episode is definitely meant to get you to come hang with us at these events, there's a rich array of take aways for every go-getting/go-giving coach who wants to thrive in our industry

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #316 Kasey Jo Orvidas: Psychology Meets Fitness Jul 22, 2024

Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness.

Kasey shares:

-Why coaches need to spend more time on the things they aren't good at

-How to "find your people" and why it's important in career and life

-How to "hack willpower"

and a whole lot more.

You're already great at the X's and O's of training, it's time for a deeper dive into skills that will make you a better coach and one of the best resources in our industry in Kasey.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip Jul 09, 2024

Brad Dieter returns with nuanced thoughts on a variety of current and forward facing industry topics including:

-How AI will affect our industry

-Coaching clients on Ozempic and related GLP-1 drugs

-The importance of your network in your career

-What Brad means by the "industry bull whip"

-And what Brad has in store for his appearance as a speaker at my Sept 13-14 event, The Evolve Strength - Business and Coaching Conference. I hope you'll join us here in Edmonton, or watch live virtually.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #314 Steve Keane: Super Viral Jul 02, 2024

Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career:

We talk about:

-If Steve would wish this kind of massive social media growth on his worst enemy

-How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity

-Steve's thoughts on what really goes into app development

-How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is.

-Much more, enjoy

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #313 Victoria Pal: Longevity in Life, Longevity in a Fitness Career Jun 25, 2024

Victoria Pal joins me to discuss:

-Her work with celebrity clients

-Attracting and working with high net worth clients

-Being a concierge to her clients

-Educating clients on lifestyle

-Focusing more on longevity for clients

-Longevity in a fitness career

-Mastering the basics while keeping an open mind to progressive lifestyle practice

-plus lots more

Victoria initially hit my radar when shared by her client Adam Jones of my favourite band Tool. While we touch on her work with some big name LA celebrities, we showcase how her career is so much more than her celebrity work.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #312 Sharelle Grant: Programs, Video Media, and Should You Develop Your Own App Jun 11, 2024

Sharelle Grant guests to talk about:

-Does creating "better" than already good programs really make a difference or differentiate you with general population clients?

-Why she focuses on good principles of training

-How she leaned into and had success with video based social media

-How she developed an app and should you develop your own

-Thoughts on building a subscription, one to many coaching offering.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #311 Christian Thibaudeau: Sciencing Your Way Out Of Hard Work May 28, 2024

Christian Thibaudeau returns to talk about his upcoming speaking appearances:

-We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference.

And Christian shares his thoughts on:

-Why he went back to doing more in person coaching and it's value in staying current as an educator

-Traditional gatekeepers of industry authority and current social media potential

-How he got started in writing for T-Nation

-And a big discussion on training tactics, and what ultimately matters and works

-What he means by people "sciencing their way out of hard work"?

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #310 Dr Susie Spirlock: What You Need To Know About Physical Therapy May 21, 2024

Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it.

Dr Susie Spirlock is my guest to share a ton about:

-how evidence based physical therapy has advanced

-the problems with outdated methods

-the appropriate use of passive treatments

-the importance of loading exercise

-the role of your nervous system in outcomes

-important notes on pain and movement

-our nuanced thoughts on assessments

and

-how Susie embraced social media and travelling to events to grow her brand and opportunities to educate

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #309 Vince Del Monte: Better Business Before Bigger Business May 14, 2024

Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share:

-What he thinks matters before you worry about trying to scale your business

-Why you need to start with a great product

-A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship.

You don't often see industry leaders peel back the vulnerably reality of their struggles so I hope you enjoy this authentic exploration of how not everything is as easy as we think. We are not alone in our personal challenges and business struggles.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #308 Dean Somerset: The Dean of Fitness Career Success May 07, 2024

Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago.

Dean shares:

-Why training full time in person still fills his cup

-Why he's creating career success resources for the gaps in traditional fitness career education

-His mindset on long term payoffs vs obvious immediate benefits of effort and action

-How he filters and chooses opportunities

-Why he wanted to write his upcoming book

Enjoy this episode with one of the most foundational role models who paved a path I've been heavily influenced by.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #307 Rachel Henley: Lead Magnets, Email Lists, and How Social Media Stardom Does and Doesn't Change You Apr 23, 2024

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how:

-She used a lead magnet to grow a 90,000 subscriber email list.

-How social media and her list helped explode her business.

-How knowing her metrics helps.

-How she uses her authentic humour to attract her ideal audience.

-Social media has changed her life but how little has changed about her.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #306 Jaime Filer: Interaction Not Transaction Apr 10, 2024

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking.

Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg==

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #305 Nick Shaw: Authenticity in Your Brand and Media, Dealing With Rough Patches, and Getting Comfortable Promoting Yourself Mar 19, 2024

Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about:

-How RP succeeded when it let Dr. Mike Israetel be his authentic self

-How to navigate conflict with people online

-The role luck plays in success

-Dealing with rough patches

-Getting comfortable with self promotion

-and more

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #304 Mark Young: How I Almost Died, Plus Lessons From Old School Fitness Industry Networks Feb 20, 2024

Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour.

Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affiliate networks and blogs worked, and lessons that endure.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #303 Dr Natasha Barnes: How to Develop Your Coaching Program Offering, Training for Climbers, and Boundaries vs Responsiveness Feb 13, 2024

Dr Natasha Barnes joins to talk about:

- her work coaching climbing athletes

- important concepts in strength training that coaches should focus on,

- How she runs her online programs and lessons for coaches in developing their own

- Navigating fear of injuries with clients

-Boundaries vs responsiveness

-and much more

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #302 Andres Vargas: Nutrition, Training, or Both Feb 06, 2024

Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #301 Tasha Whelan: Generosity and Abundance Jan 30, 2024

Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importance of communication skills, and other notes on continuing education.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #300 Sean Madden: The growing popularity of MMA in fitness, training considerations, and coaching a celebrity Jan 23, 2024

Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about:

- the growing popularity of MMA within fitness and in general

-important training considerations for MMA

-coaching a celebrity(someone I personally am a big fan of) listen in to find out who

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #149 Paul Revelia: The Value of Industry Friends and Going From Solo Coach to Building a Team Jan 17, 2024

Paul Revelia joins to talk about the impact of having like minded peers, role models, and kindred spirits close to him throughout his career. We talk about how Paul went from a 1 man show into hiring a team and what it's allowed him to do with his career.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #148 Shaina Garcia: Pro Coaching Dec 26, 2023

Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia

Today you’re going to get:

-The value of an IFBB pro card and if it’s enough to set you up as a coach

-Why dedication and care for your clients works

-Importance of relatability as a coach

-Dealing with the pressure to maintain a certain look while balancing physical and mental health

-How to encourage a winning mindset with clients

-and more

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #147 Tom Morrison: Youtube Success, Mobility, and Long Form Media Dec 19, 2023

Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear:

Whether YouTube subscribers or instagram followers are more valuable
How to leverage Youtube following
How media growth has changed Tom’s career and life
A breakdown of some important mobility concepts including the difference between active and passive mobility
How to intelligently program variety
The value of getting published on a notable publication vs building your own library of resources.
And more

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #146 Nick Lambe: Public Speaking Workshop Dec 12, 2023

My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and further resources to follow up with.

We also tease why you should join us at his event Raise the Bar in Dallas in late February.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #145 Steve Kamb: Level Up Your Life, Intrinsic vs Extrinsic Goals, and Augmented Reality in Fitness Nov 22, 2023

Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs extrinsic goals. He also shares his nuanced throughs on augmented reality(think Pokemon Go) and gamification in fitness.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #144 Eric Wong Kai Pun: Should You Work In A Commercial Gym? Sep 12, 2023

Eric Wong Kai Pun, the Director of Personal Training at Goodlife - one of the biggest gym companies in the entire world, joins to chat about whether trainers should still work within a commercial gym setting. We talk about the pros and cons, the valuable skills you can learn, and the difference in starting a career now in fitness vs 10-20 years ago before social media played a role. We discuss the tradeoffs between support and stability and the work needed to work on your own and build a brand. We also talk about some red flags to watch for within any work space that should have you consider moving where you work.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #143 Dr. Sam Spinelli: Rehab and Performance Sep 06, 2023

Dr Sam Spinelli returns as part of a series featuring the presenters at my Oct 13-14 event in Edmonton, The Evolve Strength - Business and Coaching Conference.

Sam shares what attendees can expect and his approach to both rehab and performance as different places on a spectrum of training stimulus, load, and intensity.

We also talk in depth about the value of Sam's brand and media, and what he looks for in credible resources in the strength and rehab space.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #142 Logan Dubé: Boundaries vs Roadblocks Sep 04, 2023

Logan Dubé returns in a candid discussion about challenging tour belief structures as a fitness professional. Logan shares the value of spending time in a traditional commercial gym model, but the importance of being able to break out of rigid thinking from this system. Logan also explains the early career focus on boundaries and how these can inadvertently become career roadblocks. We challenge the rush to get off the gym floor and the value of a strong in person coaching business during tough economic times. Logan will also be one of the speakers at my Oct 13-14 event in Edmonton, Alberta, The Evolve Strength - Business and Coaching Conference and we discuss why you should join us. Message me for more info.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #141 Paulie Campbell: Developing Your Business Strategy Aug 22, 2023

My friend Paulie Campbell shares wisdom and experience from his lengthy career on how his business has shifted with different seasons of his career. Paulie shares why he sees connection with others in the industry as valuable to his own career development.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #140 Funk Roberts: How to Crush on Youtube Aug 15, 2023

Funk Roberts brings his big energy from years of success on YouTube to this episode so share his experience building a strong audience and a massively successful business. Funk shares mistakes along the way but getting right with his brand by doubling down on the brotherhood and community of his clientele .

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #139 Dan Go: Brand and Media Growth Mastery Aug 08, 2023

Fitness entrepreneur Dan Go shares a masterclass in his philosophy and tactics on building his brand, his following across several social media platforms, and direction people to his newsletter. Dan shares his focus on large scale impact to help more people and the limiting beliefs that hold most people back, including himself in the past. We also give a class in how and why to increase your rates. This episode is a goldmine of ideas for coaches.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #138 Dr Joey Munoz: All Things Nutrition Aug 01, 2023

Dr. Joey Munoz joins today to talk about navigating the polarizing and volatile battleground of online nutrition. Joey shares how he manages online bullies while not paying attention to what others are doing, and being focused on serving people with good information.

Joey also shares a number of seemingly evidence based ideas and misconceptions popular within our industry.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #137 Kyle Dobbs: Career Mindset and Tactics Jul 25, 2023

Kyle Dobbs, founder of Compound Performance, joins to share why he works within both coaching of clients and education for coaches. Kyle dives into a lot of valuable and actionable tactics and minutes about your fitness career. There are a lot of great takeaways you'll use right away to pave a path to future success.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #136 Jennifer Van Barneveld: Aspire To Inspire Jul 18, 2023

Strong Magazine and Team Strong Girls owner Jennifer Van Barneveld is today's guest and Jennifer shares her mission in supporting women to "take up space", to "find their strong", and levelling up physically while celebrating the accomplishment. Jennifer shares how she build Team Strong Girls, and the process finding great coaches to build around. Jennifer also shares wisdom for coaches who want to write and get published and featured in publications like Strong.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #135 Aram Grigorian: Being a Humble Coach Jul 11, 2023

Aram Grigorian appears and shares his philosophies around serving others, being responsive and supportive, and of being transparent. Aram shares how his career has grown by being humble and helping others. We talk about how he put together his successful event The Real Coaches Summit and what he has planned for the next one March 11th and 12th in Vegas.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #134 Lee Boyce: Trainer For Life Jul 04, 2023

My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term career path. Lee also shares his thoughts on the risk of AI replacing the human coaches in person.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #133 Edwin Mejia Jr: Generation Iron and Video Media Jun 27, 2023

Generation Iron co-founder Edwin Mejia Jr. appears to talk about the legacy of media built by GI. Edwin shares his thoughts on how important it is for coaches to embrace video based media, and why genuine storytelling matters. We discuss the importance of attention as a scare resource now and in the future. Edwin also shares how he feels Generation Iron can help coaches in their careers with his brand's resources.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #132 Eric Bach: Marketing Clarity Jun 20, 2023

Welcome to the newest episode with Eric Bach. Enjoy this discussion including what Eric means by meeting people where they're at. We explore the value of Eric's legacy as a long time T-Nation writer and how Eric is pivoting his media to shifting trends in media consumption. Eric explains the philosophy and tactics behind scaling your ability to produce and repurpose content. We dive into why it's still valuable to develop writing skill. We also explore why Eric's media and marketing is comfortable speaking about the desire to look good naked, and we push back at some of the industry that polices such messaging.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #131 Ebenezer Samuel: Writing, Injuries, Identity Jun 15, 2023

Fitness Director of Men's Health, Ebenezer(Eb) Samuel appears to share how he navigated media creation and the invincible fitness professional identity while recovering from an injury. We dive into why "No one cares about your story" when you're looking to write for fitness publications and get featured on fitness media, and how to instead earn opportunities through "being of service". Eb shares the value of writing skill even with the present popularity of social media. We also dive into the nuanced intersection of the evidence based science of coaching merged with the art of coaching the individual.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #130 Michael Ranfone: Sell Solutions For Your Perfect Client Jun 13, 2023

Michael Ranfone guests to share wisdom from 2 decades of coaching, gym ownership, and developing an online coaching business. Michael talks about getting the right clients to self select to your brand and business, by getting clear on building solutions for the person you want to serve. Michael shares his identity evolution from athlete to coach and from gym owner to something even more.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #129 Jason Phillips: Impact at Scale Jun 08, 2023

Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing is the best path for impact. We deep dive into the value of being wired to give instead of take in your career interactions.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #128 Ben Pakulski: Exploring Your Limits Jun 06, 2023

IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create boundaries to focus on learning and educating. We also explore some of the valuable info and the bioscience myths coming out of a career in competition, and how to approach learning something fro everyone.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #127 Pete Dupuis: Fundamentals of Great Business Jun 01, 2023

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #126 David Thomas Tao: Doing It Right, Right Away May 30, 2023

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #125 Adriell Mayes: Passion, Curiosity, and Growth Mindset May 23, 2023

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #124 Kait Callahan: Skill Investment May 16, 2023

This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you think, challenge how you allocate your time in your career, and challenge you to ask better questions to create greater client impact.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #123 Marcus Martinez: Kettlebells and Creation May 09, 2023

Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish strong values early in your career so you can learn when to say yes or no to opportunities. He also shares how he's never worried about what other coaches are doing, he's focused on creating to help people.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #122 Adam Bornstein: You Can't Screw This Up May 02, 2023

I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits.

Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change.

Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development.

Enjoy this episode and check out Adam's new book out soon.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #121 Beth Feraco: Ask For Help Apr 25, 2023

Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success".

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #120 Santana Anderson: Creating Community In Your Gym Apr 18, 2023

IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how Santana flips conversation to make it about the other person, a demonstration of a rare but trainable skill that showcases why he's thrived serving others.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #119 Eve Guzman: Hard Truths and Helping People Apr 11, 2023

Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took a leap of faith, and started coaching others through evidence based nutrition. She was so successful other women kept asking her to mentor them. Eve shares her career progression and how she's build such a strong community. Eve talks about leveraging the support from key people around her while learning to turn off the naysayers. We discuss the power of embracing hard truths instead of peddling comforting lies in the effort to help more people feel healthier and empowered.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP #118 Mike Doehla: Hard Work + Luck Apr 04, 2023

Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to earn a good livelihood, how hard work and luck interplay for career success, and ask do we have an obligation to help every way possible. We also talk about the potential value in hosting a podcast and how to approach it.

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EP #117 Nick Shaw: RP Origins Mar 28, 2023

Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a personal brand, and to underlie it all with a "be of service" mindset.

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EP #116 Dr. Trevor Kashey: Skill Acquisition Mar 15, 2023

Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with their lifestyle and nutrition, specifically his focus on helping people with skill acquisition and guiding people to "stop doing as much dumb stuff and start doing more smart stuff." Hope you enjoy Trevor's intellect and humour.

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EP #115 Dr. Christle Guevarra: Managing Injury and Recovery for Clients Feb 21, 2023

Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying to recover from injury. Christle shares why she pivoted into the fitness industry and the potential to scale her impact.

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EP #114 Luka Hocevar: Building A Personal Brand Feb 14, 2023

Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program.

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EP #113 Dr. Dwayne Jackson: Non-Biased Approach to Nutrition Feb 07, 2023

Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry.

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EP #112 Brad Stulberg: The Practice of Groundedness Jan 31, 2023

Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused on what really matters.

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EP #111 Kelsey and Dennis Heenan: Trial, Error, Success Jan 24, 2023

Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own success. Find out why they say giving yourself "permission to try new things" is important.

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EP #110 Steve Krebs: I'm Here To Help Jan 17, 2023

Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers.

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EP 109 Jill Coleman: Scaling Your Career Jan 12, 2023

Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider joining us at the fitness conference Raise The Bar February 24th-26th in Dallas where we are both speaking.

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EP 108 Ali Gilbert: Queen of Men's Health Dec 27, 2022

Ali Gilbert makes her first ever appearance to talk about her work coaching men and their health. Ali shares a lot of information about why men's testosterone levels are declining and what coaches need to know to help their clients. Ali shares how her niche found her plus her thoughts on if and how you should develop a career nice. Ali also shares why she's leaned into building her own brand and why she's passionate about speaking and creating her own event.

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EP 107 Holly Baxter: From Superhuman to Relatabilty Dec 22, 2022

Holly Baxter returns to talk about her career and life progression. Holly shares how her media has changed as her mindset and relationship with herself evolved. You see this evolution from someone who felt pressure to portray an almost superhuman physical aesthetic paired with entrepreneurial career success. Holly is now more open about the challenges and cost of such an effort and shows the difficult tradeoffs required to build her career. Holly also shares why she now utilizes a team of allied health care professionals with her clients, and her vision and effort to grow the ability to help more people through scaling her business delivery. Holly shares her interest in neuro-plasticity, AI, and psychology to create more effective systems to help people.

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EP 106 Derek Hansen: Sprint Education Dec 06, 2022

Sprint coach and educator Derek Hansen joins to share a lot of knowledge about sprinting, sprinting mechanics, and create a bridge to coaches like myself who don't have much knowledge or exposure to sprinting. Derek shares the value in not only working with Olympic medalists and major pro sports teams, but also in working as an educator within the fitness industry. Derek shares the value and fulfillment from his fitness industry relationships.

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EP 105 Dr. Michael Mash: Barbell Rehab Nov 29, 2022

Dr. Michael Mash guests to talk about his work with Barbell Rehab, offering educational resources to fitness professionals. We discuss educating coaches about how to deal with their clients experience with pain. Michael shares how to navigate language around pain, and offers nuance to the extreme trend to demonize barbells as tools in our world, all to get more people moving and strong.

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EP 104 Ben Mudge: Career Long Game Nov 15, 2022

My friend Ben Mudge is back to talk about how and why he's build his new business Be More HQ with his friend Josh Taylor. We talk about how Ben's Cystic Fibrosis affects his long game career decisions. We talk about his brand ambassadorship with Ghost and how to ethically navigate brand partnerships. Plus a lot of discussion about our shared belief in supporting others and Ben's long game career philosophy. We also talk about our shared love of "geek culture" and leaning into it as a fitness professional. Please don't miss this episode.

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EP 103 Dr. Nick Nwabueze: Exercise Prescription Nov 08, 2022

Dr. Nick Nwabueze joins to share his approach to getting his patients healthier and more active. Nick shares his philosophy of proactive health care in prescribing exercise before rushing to medications. Nick believes in practicing what he preaches as a devoted CrossFit practitioner but explains why he doesn't always point his patients to his preferred workout methodology. We also dive into navigating the extremes of tribal narratives around obesity and how to find effective messaging to help people.

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EP 102 Joel Jamieson: How to Build a Career Nov 02, 2022

Joel Jamieson returns and shares his humble beginnings. Joel shares how he was broke but put everything he had into education and developing relationships with mentors. We discuss all of the keys to a successful career before worrying about social media likes and followers, but we also discuss how we've each approached social media engagement, and the tactics and deliberate effort in building it. Joel shares details about a new nutrition and supplement project he's about to launch called Precision Metabolix. Hope you enjoy.

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EP 101 Don Saladino: How to Monetize an Online Fitness Business Oct 26, 2022

Don Saladino joins to reboot The Lift Free and Diet Hard Podcast after a brief hiatus. Originally intended as retiring this podcast to focus time and energy elsewhere, I realized just how valuable this platform is and I couldn't leave it and everyone behind. Don shares stories of his career, his former gym Drive 495, and the not so glamorous challenges he's overcome to get to where his career is today. This includes the self limiting beliefs he's discarded along the way. We talk about Don's new course, 5 Steps to Monetize an Online Fitness Business, and how the action steps will help you, literally step by step, create your own online fitness business, including build a website and email marketing systems, saving a lot of money compared to my investments along the way. We share why we believe abundance mindset is essential to a thriving and enduring career. Please share this episode with a friend in the industry who you believe would benefit from learning more from Don and his experience.

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EP 100 Dean Guedo: All Good Things... Oct 04, 2022

All good things must come to an end. Or at least go on hiatus. Thank you for being a regular listener to The Lift Free and Diet Hard Podcast for 100 episodes, and thank you for being here for the previous 150 with my co-host Dean Guedo as The Fitness Devil. After 5 years and 250 episodes it's time to take a break and focus on other projects. Dean returns as my final guest to talk about the legacy of our podcast and what its done for his career. Plus why you might benefit fro starting your own podcast. Thanks for being here. Follow me on Instagram at @andrewcoatesfitness.

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EP 99 Cody McBroom: Tailored Coaching Sep 27, 2022

Cody McBroom joins the podcast to talk about how he built his successful coaching business with a few key practices. 1) Relentless focus on serving the client/potential client. 2) Building a library of resources to serve his audience and gain relevance with a broader community. 3) A deep understanding of SEO.

We share key inspirations and influences along our similar career paths and timelines.

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EP 98 Sam Miller: Metabolism Made Simple Sep 06, 2022

Sam Miller of Sam Miller Science joins to talk about his career progression, his work mentoring and educating people on the science of metabolism. Sam dives into the gap in our knowledge and the nuanced middle ground between polarized extremes on metabolism, with the goal of helping people who feel lost or unequipped to have these conversations with clients. We talk about how Sam stays grounded and humble. Plus some details about his upcoming book Metabolism Made Simple.

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EP 97 Eric Bugera: Big Education Aug 30, 2022

Eric Bugera joins me to talk about his work with the Pre-Script team and why they've been successful. We explore the rise in combativeness and tribalism within various fitness industry communities and in our online space, and how to navigate. We also share our philosophies on how to approach social media on our terms to help people.

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EP 96 Derek Mendoza: Coached Aug 23, 2022

Derek Mendoza returns to share early details of his February 2023 conference Raise The Bar. Along with cofounder Nick Lambe, Derek executed on one of the best fitness conferences and lineups I've personally attended, in their 2022 inaugural event. Derek shares how they plan to improve upon last time. Derek also shares some of his efforts in building a new coarse for driven entrepreneurs. We dive into developing an identity around career success and the importance of building community with his events.

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EP 95 Enrico Incarnati: Media Strategy Aug 16, 2022

Enrico Incarnati is a media strategist and videographer, formerly working with Jordan Syatt. Enrico provides tons of advice on developing you media, social media, and video skills, plus he shares his experience working with Jordan Syatt as he grew his own career. Enrico also shares the important choices and skills he feels matter most for creators and fitness professionals now and in the future.

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EP 94 Dr. Gabrielle Fundaro: The Science and the Science Fiction of the Fitness Industry Aug 09, 2022

Dr. Gabrielle Fundaro makes her long overdue appearance on the podcast to deep dive into the challenge of navigating a sea of overblown, sensational, combative, and polarizing fitness industry media, while maintaining your values, integrity, and sharing the nuanced truth. Gabrielle shares some practical insight into the evidence based nuance of the gut health discussion and some practical takeaways for coaches to share with clients. We provide some insight into the growing combativeness within the fitness industry and how to navigate relatively unscathed.

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EP 93 Lee Boyce: Who You Know Aug 02, 2022

Lee Boyce shares his best advice for new and young fitness professionals on the path to growing your career and media. Lee shares his process for deciding what to allocate his time to and advice for setting boundaries. We deep dive into the value of developing organic and authentic relationships across the industry, and warn against being transactional in your approach to relationships.

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EP 92 Dr. Caleb Burgess: Nuance and the Fitness Industry Jul 26, 2022

Dr. Caleb Burgess brings his expertise as a doctor of physical therapy and as a strength and conditioning coach to explain some of the tribal and polarizing behavior displayed in the fitness industry and where it intersects with physical therapy. We tease out the nuance of what can often appear to be extreme and polarized positions and ideas, and explain why these battles happen and what you the fitness professional can do to avoid being caught in the middle. Caleb talks about his positive and educational approach to helping the end user instead of trying to impress other fitness professionals.

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EP 91 Matthew Ibrahim: Pay It Forward Jul 19, 2022

Matthew Ibrahim returns to talk about his recent speaking appearance at the national NSCA convention and the career path to get there. We discuss how educating other coaches through writing, speaking, and other forms is not about the money but paying it forward to other coaches, and growing authority in the industry. Matthew also shares why he never wants to fully stop coaching clients in person.

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EP 90 Marc Megna: Anatomy and Humility Jul 12, 2022

Marc Megna is one of the ownership team of the popular Miami based gym chain, Anatomy. He's a skilled storyteller and shares lessons from his experience as a pro football player, trainer, gym owner, and other highlights and low lights of his life. Marc is student of leadership and great example of humility. Marc shares what to know before venturing into opening a gym and the best parts of the experience.

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EP 89 Steve Hall: Humble Beginnings Jul 05, 2022

Steve Hall of Revive Stronger makes his first appearance and shares the humble origins of his career leading up to his rise as a popular evidence based coach. Steve elaborates on his experience building his online business, on how to choose a great business partner, how he built systems, and how he didn't have all the answers he just learned and figured it out as he went.

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EP 88 Jeb Johnston: Success Leaves Clues Jun 28, 2022

Writer, speaker, and online nutrition and behavior change coach Jeb Stuart Johnston returns to talk about how coaches can improve their communication and messaging to for greater career success and to make a greater difference in the lives of the people we work with. We dive into a big discussion about the discussions coaches fall into that don't help themselves or their clients. We talk in depth about the value of writing for career growth, and the value of attending events where like minded coaches gather and interact.

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EP 87 Brianna Battles: Not Fragile, Not Invincible Jun 21, 2022

Brianna Battles makes her first and long overdue appearance to talk about her experience as a coach and educator for pregnancy and postpartum. Brianna shares practical considerations for coaches navigating this huge demographic, as women form the majority of fitness consumers, and many of those women will at some point in their lifetime go through pregnancy, and will then always be postpartum. Brianna explains her thoughts on "athletic maturity" and being adaptable to "stay in the game, even if the game changes".

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EP #86 Dr. Jade Teta: Communication and Connection Jun 14, 2022

Dr. Jade Teta returns to talk about the importance of communication and connection to making a difference in our client outcomes. We expand into why these skills are so essential to long term career success and growth, and how Jade fostered his own skills. Jade shares why it's important to be purpose focused. He explains how compassion and empathy are the roots of good communication. He also explains why it's important to be aware of your own bias and dogma, and to be anti dogmatic.

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EP #85 Meghan Callaway: Educate, Empower, Excite Jun 07, 2022

Meghan Callaway returns to talk about her business, media, and career growth. Meghan shares how her career has thrived when she put in place boundaries around her work and client interactions. We talk about how to approach your social media and how the right clients self select to you based on your media. Meghan shares how she channels all her work through the principles of educating, empowering, and exciting people. We also dive into the nuance around working with people who are careful about their use of language around movement, pain, and disfunction.

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EP 84 Dr. Mike T. Nelson: Knowledge and Application May 31, 2022

Dr. Mike T. Nelson returns to share how gaining knowledge and applying it early in your career is a key foundation to later success. We tease the nuance our of the common question, "does a trainer need to be fit". Mike talks about how he now chooses where to apply his time and energy, focusing primarily on doing what he loves. Mike also shares why you shouldn't fear communicating with your following (in his case email list) daily.

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EP 83 Azaria Glaim: You're Not Broken May 24, 2022

Azaria Glaim is my latest guest. Azaria has been a lifestyle coach for women for the last 9 years. Winning her IFBB pro card at 20, we talk about how the competitive industry has helped her career and some words of caution for women considering entering this world, especially if they don't have a good relationship with food to begin with. Azaria talks about her approach to coaching, her focus on mindset, and how to approach the self limiting beliefs clients hold. We also talk about a controversial topic, performance enhancing drugs in the industry and its potential relationship with the early death of many competitors seen on social media. We missed an important note and content in the episode, that often there's other underlying issues, so to make a direct causal implication wouldn't be fair. Hope you enjoy this episode full of Azaria's positive energy.

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EP 82 Phil Graham: Impact Lives, Make More Money May 17, 2022

Belfast, Northern Ireland based fitness entrepreneur Phil Graham guests to talk about the difference between young business coaches spamming in your DMs, vs what it takes to develop a career of credibility as a business coach. Phil attacks the "I just want to help people" justification for not welcoming the effort to earn a greater livelihood in your fitness career. We dive into the nuance of the value of having social media followers measured against the pitfall of having so many that take a lot of time but don't lead to business growth. Phil shows the path to impacting more lives and making more money.

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EP 81 Dr. Mike Israetel: Spectrum of Evidence May 10, 2022

Dr. Mike Israetel returns to share how RP's social media and content creation have evolved with their brand growth and changes in social media platform reach. Mike eloquently explains why different prominent academics are more liberal or conservative in their interpretations of new research, and how you can navigate this. We also deconstruct the tribalism and hostility sometimes found within certain fitness industry communities, and how Mike prefers to navigate his interactions.

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Ep 80 Brandon Senn: Kabuki Education May 03, 2022

Brandon Senn is the VP of Athlete Experience and Head Coach at Kabuki Strength. Brandon provides a peek behind the curtain of his role with Kabuki and what it took to organize the 2nd annual Kabuki Education week this past January. Brandon shares how his value system have shaped his career, and his ambitions about continuing to educate and support other coaches. Listen and you'll also learn Brandon's answer to the question: "If you could have 1 million engaged social media followers tomorrow, would you want it?"

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EP 79 Nick Lambe: Making The Industry Better Apr 29, 2022

Nick Lambe guests to share his passion and experience behind creating and hosting fitness events, like his upcoming Recovery and Sleep Summit and Raise The Bar in Orlando this past February. Nick is also a public speaker appearing at The Inland Empire Fitness Conference this August. Nick believes we can make the industry better by scaling our reach through mentoring other fitness professionals, and creating access to great education. Nick shares why he believes its more important to focus on people than just the topics or concepts in education.

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EP 78 Eric Roberts: Life and Career: Behind Social Media Success Apr 26, 2022

Eric Roberts guests to talk about both his meteoric rise on social media, and the foundation and career behind and before it all. Eric shares a peek behind the curtain of what kind of time and effort his media takes, what social media growth has done for his career, and shows a rare passion and energy for helping people. We talk about what to expect if you aggressively pursue social media growth and how to go about it.

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EP 77 Molly Galbraith: Creating a Better Experience For Women in Fitness Apr 19, 2022

Molly Galbraith makes her long overdue first appearance to share some sobering facts about the experience of many women in the fitness industry, and how we can create a better experience. Molly shares the importance of getting clear on your values and being relentlessly focused. She also shares wisdom and experience from her career with new and emerging fitness professionals.

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Ep 76 Luke Carlson: Working In VS On Your Business Apr 12, 2022

Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there.

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EP 75 Nathalia Melo-Wilson: Olympia Resilience Apr 05, 2022

Former Miss Olympia Bikini and evidence based coach Nathalia Melo-Wilson guests in one of the more candid, funny, thoughtful, and entertaining episodes I've hosted. Nathalia shares her humble start saving her allowance to go to the gym in Brazil, to moving to the US at 20 with $350, living in less than ideal spaces, and becoming Miss Olympia. Nathalia shares her love of learning, why she's never coached competitors, how she manages to stand out against "influencers" with her evidence based brand. Nathalia shares some lessons training and communicating with women who aren't happy with their self image, and who are moms or working through pregnancy. We also dive into our philosophies about finding the right clients.

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EP 74 Jason Brown: The Conjugate Method For Your Career Apr 01, 2022

Strength and conditioning coach, author, and mentor Jason Brown guests to talk about Louie Simmons's influence on Jason's career. Jason explains the conjugate method, popularized by Louie, and how to apply core principles of strength and conditioning to general population training. We talk extensively on career development and the balance of learning technical skills plus the soft interpersonal skills to be a successful coach. Jason highlights the value to writing articles to build credibility and grow your career.

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EP #73 Brett Bartholomew: The Art Of Coaching Mar 29, 2022

Brett Bartholomew makes is long overdue appearance to talk about his work making the industry better at coaching. Brett shares how he helps our industry avoid burnout by creating a value system to operate within. We discuss the importance of earning a good living as a coach and go into depth with our discussion of communication.

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EP 72 Tom Morrison: Mobility U Mar 25, 2022

Mobility educator Tom Morrison guests to talk about all things mobility training. He shares his experience with a major low back injury from poor training and movement through his education in moving better to not only help him lift and perform but coach and educate others. We talk about the importance of the language we use around injury and pain, body awareness and why Tom feels this is essential, and the importance of training specific abilities as we age.

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EP 71 Patrick Umphrey: Imposter Syndrome Mar 22, 2022

Hope you enjoy this discussion with Patrick Umphrey, a respected online and powerlifting coach. Patrick shares the power and value of his 20,000 plus member Facebook group Eat, Train, Progress, in how he's been able to help more people and have a fulfilling career. His group highlights a non-traditional type of social media following. Patrick also shares his thoughts on dealing with imposter syndrome. We also have some fun with the presence of predatory business coaches in our industry, and some nuanced thoughts on selling, dealing with objections, and whether you should niche your brand.

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EP 70 Chris Duffin: Knowing the Value of Your Time Mar 15, 2022

Iconic powerlifter turned entrepreneur and engineer, Chris Duffin makes a rare podcast appearance to share stories. Chris explains how he chooses from the abundance of opportunities thrown his way. He shares the story of how Bearfoot shoes came to be along with his decision making matrix around alignment with his values and vision.

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EP 69 Dr. Justin Farnsworth: On The Front Line Of Fitness Mar 08, 2022

Justin Farnsworth, Doctor of Physical Therapy is one of the most entertaining and forthright guests across this podcast's history. Justin shares why he chose to work within the fitness industry to make more of an impact than by staying in a clinical setting. We discuss the not always good relationship between physical therapy and the fitness industry, and how to get the most from it. Justin highlights his enthusiasm for working with other fitness professionals, and we discuss some important training concepts for working with older adults.

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EP 68 Dan John: Always A Place At The Table Mar 01, 2022

Legendary strength coach and educator Dan John joins the podcast to share wisdom from his 40+ years as a coach. Dan talks about getting a wide variety of coaching experience early, of "Being so good they can't ignore you" a famous Steve Martin quote, in regards to cutting through social media novelty, and how he values problem solvers and thinkers, not problem finders and memorizers. Dan also shares some nuanced thoughts about his legacy and the importance of giving credit to people for their work.

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EP 67 Sam Forget: The Client Is The Priority Feb 22, 2022

Online coach, podcaster, and writer Sam Forget joins to talk about why we need to pour everything into the client in front of us. Both to ensure great client outcomes but also to ensure great career success. Sam shares how you can use long form content to enhance your career. We talk about travelling and meeting people in the industry, supporting people on the same journey you're on, and how to interact with established industry leaders. Sam shares a lot of powerful wisdom that will make you better.

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EP 66 Jeff Tomko: Keep Writing Feb 16, 2022

Jeff Tomko, contributing editor at Muscle and Fitness magazine joins the podcast to talk about being a successful writer in the fitness industry. Jeff shares the delicate balance between being professional and earning opportunities with putting yourself out there and asking. Jeff shares what he looks for in a writer he wants to work with. Jeff also shares how he stays passionate about his personal fitness efforts including his enjoyment of Jiu Jitsu. We also discuss how the industry has changed with the rise of social media and the shift away from print to more online content.

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EP 65 Chad Landers: Selling the Best One on One Training Feb 01, 2022

Chad shares his 19 years of gym ownership and 29 years of personal training experience in a practical lesson on having a successful fitness career. We double down on authenticity, the relationship with the client, the client experience as a whole, and what you need to do to stay in the business you love. We talk about Chad's love of T-shirts and why its ok to wear them as a trainer, depending on your environment. Chad shares the importance of managing your finances early in your career and why owning his gym has been essential to his success.

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EP 64 Kenny Santucci: Build The Community First Jan 25, 2022

Kenny Santucci guests to talk about the passion and perseverance of starting his 3rd gym in Manhattan. Kenny talks about why he prioritizes hosting continuing education and why he wants his gym to feel like the show Cheers, "where everyone knows your name". He describes why he started with his community the built the gym around it. We talk about considerations for having a lasting career in fitness instead of eventually going on to a "real job". Kenny also shares his passion behind starting a 3rd t-Shirt/apparel brand.

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EP 63 Derek Mendoza and Nick Lambe: Raise The Bar Jan 18, 2022

Derek Mendoza and Nick Lambe are the hosts of the Raise The Bar conference, so be held Feb 4th - 6th in Orlando Florida. They've assembled an all-star speaking lineup and talk about their passion for and commitment to continuing education and supporting other fitness professionals with educational resources. Derek and Nick talk about why this went mattered, how they worked on it, plus advice for others seeking to grow in the educational space. They also talk about what to look for in a partner to work with on any project or business venture. Barring interference I'll be attending, so hope to see you there.

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EP 62 David Otey: Keeping Trainers Training Jan 12, 2022

David Otey joins the podcast to share his vision to support and educate other fitness professionals to stay within this career path. David shares his recent success in the backdrop of years of coaching, writing, educating, which has most recently led to publishing a book. We talk extensively about how to grow your own career and approach with the attitude of giving as much as possible instead of asking people what they can do for you. This is a can't miss episode if you want to grow your career.

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EP 61 Angela Gargano: Pullups and Mindset Dec 30, 2021

If you listen to just one episode please choose this one with Angela Gargano. Her positive energy, mindset, and philosophies toward brand and career will help you going into the new year. Angela talks about taking a lot of "messy" action, how she's build different tiers and price points for her services, all about her free media and content creation, and ultimately about helping people.

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EP 60 Nick Tumminello: Being Team Client Dec 24, 2021

Nick Tumminello returns to discuss his frustration with the tribalism, dogma, and attitude within certain corners within the fitness industry, corners more concerned with being right than helping the person who seeks guidance. We talk about our issues with language that creates fear around exercise. We discuss why we dislike leaving people feeling like they're dysfunctional or broken. Nick also shares his philosophy behind assessment and his new Movement Performance Assessment, plus some ideas for coaches who want to step into developing education for others in the industry. Nick highlights why he primarily cares about the experience of the client in front of him.

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EP 59 Jonathan Goodman: Competitive Advantage by Being Human Dec 07, 2021

Jonathan Goodman returns to talk about his recent major business and media pivot. Jonathan shares why you hold a competitive advantage against the big companies simply by being human in your interactions. We discuss why "productive procrastination" is hurting your progress and why you need to build "career capital". Jonathan shares his new energized approach to social media and he's trying to share his lessons. Listen in for more

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EP 58 Don Saladino: Abundance Mindset and Career Success Nov 30, 2021

Don Saladino joins the podcast today to share a lot of kind words about other people and friends in the fitness industry. Yet Don himself has had what feels like a fairytale career. Maybe there's a connection here. Don also shares how he navigates saying yes to opportunities and requests of his limited time. Don shares how valuable his roots in the evidence based fitness industry have been when leveraged across his mainstream reach. Don tells you about the things that don't matter as much along the way, and key pieces to building a great foundation for career success.

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EP 57 Shane McLean: All About Fitness Writing Nov 25, 2021

Shane McLean guests to talk about fitness writing. Shane is a coach and fitness writer for Muscle and Fitness, Barbend, and more. Shane shares some of the wisdom of his experience writing and mentoring other writers. We talk about how writing can benefit your career and what it's done for ours. He talks about how to focus on writing for one person first, and finding something you love to write about.

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EP 56 Dean Somerset: Anatomy of a Successful Career Oct 19, 2021

Dean Somerset returns to share his insights of blending the road to success before social media, with maximizing the benefits social media offers today. Dean highlights the importance of authenticity and not jumping on trends. Dean shares his insights into personal and professional financial wisdom for fitness professionals. Dean also shares details of his upcoming Scientific Application of Mobility Training seminar in Toronto on November 21st.

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EP 55 Dr. Lisa Lewis: Psych Skills For Fit Pros Oct 12, 2021

Dr. Lisa Lewis returns to talk about her work teaching psychology skills to fitness professionals. Lisa talks about what she has in store with her courses and upcoming in-person presentations, as the world opens back up to in-person education. Lisa shares some helpful books and a process to help decide if books and resources are credible. Lisa shares some of her perspective and value as an aligned professional but as an "outsider" to traditional fitness coaching. We discuss just how much of your education should be directed to better understanding of psychology and coaching, and we dive into the importance of self care for people in our industry.

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EP 54 Luke Tulloch: Relationship Coaching Oct 01, 2021

Luke Tulloch makes his first appearance to share his enjoyment and process behind his social media content. Luke explains what he means by a subtractive mindset. We discuss why clients and coaches often use too much exercise variety and Luke shares his approach to making his online coaching a meaningful relationship with his clients.

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Ep 53 Luka Hocevar: Vigor Fitness And Business Summit - Can't Stop, Won't Stop Sep 16, 2021

Luka Hocevar returns to share how attending live fitness events have enriched his career. We've met countless friends and forced valuable industry connections. Luka is forging ahead with his late September 2021 Vigor Ground Fitness and Business Summit in Renton, WA and gives a run down of what attendees can expect. I fly down next week to be there. Luka provides some insight into the value of social media growth.

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EP 52 Danny Lennon: Coach, Educator, Podcaster Sep 14, 2021

Danny Lennon guests and shares the value and experience of his 8 years hosting Sigma Nutrition Radio. Danny explains why he's moved deeper into educating within the fitness and nutrition industry, and how he's sustained his passion for his podcast and his overall work. We talk about making good decisions along the way, keeping us on the path as coaches, and how this mirrors the experience of our clients.

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EP 51 Andy Morgan: Why You Shouldn't Take Nutrition Advice From Joe Rogan Sep 10, 2021

Andy Morgan makes a brilliant appearance talking about why we shouldn't take nutrition advice from Tim Ferriss and Joe Rogan. We talk about his new book The Diet Adjustments Manual, and how Andy developed the ability to take complex technical information and make it accessible. We talk about how to compete against the charlatans of our universe, and an in depth discussion of how to approach filtering the right type of clients for you and your business.

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EP 50 Austin Current: Live To Train Another Day Sep 01, 2021

IFBB Pro and author of Science of Strength Training Austin Current makes his first appearance to talk about how his history of competing and his education molded his career as a coach and educator. We discuss moving away from imagery and brand around our physiques and how to navigate content shift with an established audience. Austin explains how his book came to be and shares his philosophy of creating consistently without any expectation of reward. We talk about how Austin balances his personal brand with that of his business.

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EP 49 Quinn Henoch: Education and Pain Aug 26, 2021

Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about helping people deal with pain and improve performance.

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EP 48 Krista Scott-Dixon: Radical Compassion Aug 17, 2021

Krista Scott-Dixon returns in what can only be described as a discussion where existentialism meets practical wisdom about coaching in the current state of our client's lives. Krista explains why growth sucks while you're going though it, how to discuss understanding tradeoffs with clients, and a wild array of other nuanced coaching topics. We also talk about Krista's book Why Me Want Eat.

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EP 47 Chris Hitchko: Show Up For A Successful Career Jul 28, 2021

Chris Hitchko joins me for a discussion about how to be more successful in your fitness career. From going above and beyond basic certifications, to creating brand and media that resonates with consumers, we have to do more to stand out in an industry that on the surface feels saturated, but isn't truly close to saturated with skilled, caring, integrity based professionals.

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EP 46 Josh Hillis: Skills For Stress/Emotional/Bored Eating Jul 22, 2021

Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthusiasm for helping people develop valuable skills around the nutrition and lifestyle.

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EP 45 Brad Dieter: Smuggle In The Good Information Jul 13, 2021

Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and growing company like Macros Inc. Brad shares his vision for a better corner of the fitness industry and our role in developing front line preventative health care to meet future demand.

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EP 44 Ben Mudge: Be A Pathfinder Jul 07, 2021

Ben Mudge shares how his work on the season 1 set of Game Of Thrones turned into a career in fitness. Ben may look like Thor but shares how his battle with Cystic Fibrosis leaves him identifying more with Captain America. We discuss our recent T Nation article collaboration and philosophy of sharing and abundance mindset. We discuss how Ben's approach to media leaves him more influential and sharing better information to where he's beating the "influencers" at their own game.

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EP 43 Jordan Syatt: Following Doesn't Equate To Happiness Jun 30, 2021

Jordan Syatt returns to share why he's pivoted with his social media. Jordan shares the challenge of dealing with negativity with such a large following. He discusses how he stays grounded in the face of all his success. Jordan explains why his podcasts are his favourite form of media and why he feels it's never to late to start one, or start a career in fitness. We talk Jordan's passion for MMA, in this fun, light hearted catchup.

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EP 42 Dani Shugart: Navigating Political Correctness and Cancel Culture Jun 22, 2021

Dani Shugart returns to chat about how to become a writer and what it takes to write for T-Nation where she’s an editor. Dani poses a lot of questions about how our industry deals with the infusion of political correctness, cancel culture, and shaming. Check out this thought provoking and enlightening discussion.

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EP 41 Joel Jamieson: Recover To Win Jun 15, 2021

Enjoy Joel Jamieson in his first guest appearance. From the corner at UFC championship matches to your ears, Joel shares his expertise in conditioning and heart rate variability(HRV). We discuss Joel's 2009 classic book Ultimate MMA Conditioning and the plans for a new book. We talk in depth of energy system training for MMA fighters and how Joel's work can be applied by coaches for the general population. Joel rounds out the discussion with his thoughts on spectacles like Logan Paul fighting Floyd Mayweather.

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EP 40 Mike Millner: Mind Over Macros Jun 08, 2021

Welcome and enjoy coach, author, and podcaster Mike Millner in a discussion of how to develop credibility beyond just social media content, developing your writing, and if you should start a podcast. Mike dives into a nuanced discussion of how to navigate the challenges of our clients' food environments and lifestyle challenges.

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EP 39 Martin Rooney: Culture, Coaching, and Focus Jun 01, 2021

Listen in for early details on Martin's upcoming book release. You cannot help but feel energized when listening to Martin Rooney's energy and ideas. Martin shares how he went from travelling 150 days a year to turned inward during a challenging year to focus on his family, his organization, and himself. Martin used the time to write a new book "High Ten" his follow up to the highly successful "Coach to Coach". Martin shares how his ability to focus is essential to his success and career development. Martin believes that "you're going to be a professional at something, you decide what". Your choose how you apply your time and energy which leads you to your destination.

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EP 38 James Krieger Financial Planning, Investing, And The Risks Of Crypto May 25, 2021

James Krieger returns to share practical financial advice for fitness professionals. We wade heavily into the risks and problems with the rise of Crypo in our industry. James details his success with, and approach to trading and the traps to avoid. We talk about how get rich quick mentality ties into the same mentality about losing weight and getting in shape fast. Check out this episode and James's work to learn more about how to develop a long term sustainable approach to your finances. We also talk about how to approach pivoting away from a full time fitness career as your career progresses.

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EP 37 Hannah Gray: This Is Not An Industry For The Faint Of Heart May 18, 2021

Listen in as Hannah Gray returns for an informal catch up between 2 old friends who've travelled very divergent paths yet sharing some important common ground. Hannah shares her thoughts on the efforts along her career to become a published writer and industry presenter. We share some wisdom for coaches who aspire to these goals. We discuss important career capital to develop to establish a stand out brand in the industry.

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EP 36 Sarah Ashman: Growth and Abundance Mindset May 11, 2021

MBA and RD Sarah Ashman returns for an in depth discussion of career success through the lens of a growth vs fixed mindset combined with an abundance vs scarcity mindset. We also trash the idea of hiding our individual achievements and successes in a tough year for fear of offending others. Sarah also highlights how valuable it is within a fitness career to be skilled at taking complex concepts and translating them into simple messages for the everyday user.

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EP 35 Dr. Tim DiFrancesco: Philosophy and Methodology May 04, 2021

Dr. Tim DiFrancesco guests to talk about the pros and cons of spending 6 years as the head strength and conditioning coach of the LA Lakers NBA team. Tim fills you in on the unglamorous sacrifices you need to make to work in this world an contrasts life running his own facility in Salem, MA. Tim shares what he means by needing to be in the right place at the right time doing the right stuff. Tim caps this episode off with a break down of why its important as a coach to have a philosophy and a methodology for your work.

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EP 34 Dr. Allan Bacon: Most People Quit Too Early Apr 22, 2021

Dr. Allan Bacon of Maui Athletics joins to dive into detail on how coaches can teach beginner and intermediate lifters to know how hard they can push themselves toward true failure. Allan dives into some research and strategies to help you use concepts like percentages, RIR, and RPE with clients. We also go in depth on how to utilize Facebook groups and social media in general to establish authority and serve more people with your knowledge.

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EP 33 Christian Thibaudeau: Navigating Extremism In The Fitness Industry Apr 05, 2021

Christian Thibaudeau returns to discuss how to navigate(and in many cases avoid) extremism in the fitness industry. Christian goes far and wide in this animated discussion about how he's managed this past year, how his career direction has evolved, thoughts on doing a great job with online coaching, and dealing with introversion, social anxiety, and low self esteem.

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EP 32 Sivan Fagan: Moving Your Career Online Mar 30, 2021

Sivan Fagan joins the podcast to share her experience and advice in shifting a mostly in-person fitness career to online. Sivan shares her thoughts on how long you need to train in person before you're ready to work online with clients. We discuss the value in long form writing and how to enhance your writing skills. Sivan explains why she believes it's a mistake to try to compete with the "big names" or influencers. Sivan also shares strategy to develop a business training clients in their homes.

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EP 31 Logan Dubé: Being an Educator Mar 23, 2021

Logan Dubé is energized and fulfilled by teaching fitness education to other coaches. Logan often travels many weekends to present The PPSC and other certifications. Logan explains what it takes to pursue a career in fitness education. Logan also details how to help people change, through changing their energy to support the change strategy. Logan also dives into being a great team player and working within someone else's business instead of needing to build your own. They also detail the pursuit of work life blend instead of work life balance.

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EP 30 Tom MacCormick: Getting Jacked And Lean Mar 16, 2021

Muscle gain coach Tom MacCormick joins to chat about the effort and tools it takes for people to go beyond getting fit and active for general population training. We dive into the commitment needed to put on serious muscle while getting lean. Though geared toward men, this applies equally to women who want to achieve these goals. Tom also shares his advice for longevity in the fitness industry.

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EP 29 Mike Howard: Selling People What They Want While Giving Them What They Need Mar 09, 2021

Mike Howard returns to talk about helping people with good messages while not running afoul of the "lunatic fringe" of extreme nutrition ideology in our world. Mike shares how he approaches behaviour change with his clients, focusing on process goals not outcomes, and choice architecture. We also tackle how to approach or avoid internet arguments. Where there's benefit and where you're using your time poorly.

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EP 28 Danny Matranga: Careers, Creating, and Clubhouse Feb 10, 2021

I've enjoyed Danny Matranga's media so much I had to bring him on as a guest to share with you. Danny and I dive into career development and how we don't always know the path we're on nor do seemingly polished fitness professionals always have a clear plan. We commit to a process of consistent work which leads to unknown future opportunity. Danny approaches everything with an abundance mindset and we talk about sharing and supporting other fitness professionals. Danny also explains the value of the new emerging social media app Clubhouse as I detail my reservations. We talk in depth about choosing social media to invest time and effort into.

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EP 27 Jill Coleman: Focus Inward Then Build Outward Feb 04, 2021

Jill Coleman guests to talk about how she navigated the uncertainty of the last year while supporting the coaches who mentor under her. We talk about the new social media app Clubhouse, being careful with industry status games, and career growth philosophy. We explore how to get more female coaches into spaces like strength and conditioning while understanding that women often self select into other parts of the industry like general fitness and nutrition. Plus how Jill would advise her younger self given a chance to go back in time.

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EP 26 Robert Linkul: Training Older Adults Jan 26, 2021

My friend Robert Linkul, owner of Training the Older Adult joins to chat about how he pivoted his business this year to navigate the shut down of his business facility. We dive heavily into the importance and opportunity for coaches to market within the older adult population going forward. We discuss important skills to develop to serve and reach this population. We go over the importance of 'top of mind' marketing and social media presence. We also discuss the importance of considering the state/province/county you set up or move business to going forward depending on their policies.

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EP 25 Carolyn MacDonald: Content Creation Jan 19, 2021

Carolyn MacDonald takes a short break from her role as Director of Marketing of Renaissance Periodization to discuss content creation. Carolyn highlights how content creation efforts can help find a secure job and then pivot with the time demands and role of the job. We explore who a lot of coaches are struggling to gain traction with their media or even struggle to get started. We hit topics like sharability, the trouble with following trends, and avoiding trying to do it all. Plus what are some low value activities coaches tend to lose time on.

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EP 24 Pat Davidson: Questioning The Status Quo Jan 12, 2021

Long overdue for an appearance, Dr. Pat Davidson guests to talk about the ideas behind his new book, A Coaches Guide To Optimizing Movement: Rethinking The Big Patterns. Pat has developed a reputation of challenging the way coaches thinking about the common ways of teaching and implementing strength training. Pat shares his thoughts of some of the existing training literature and the choice of words we use. Pat also discusses goals and resolutions, how make them effective through good planning. Shake up your approach with this refreshing take on our world.

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EP 23 Kevin Mullins: Writing, Social Media, and Relationships Jan 05, 2021

Kevin Mullins returns to discuss our different approaches to social media. We talk about goal setting and resolutions in this very first episode of 2021. We discuss our shared interest in writing and the value of long form content for coaches to develop brands. Plus Kevin shares his experience with the importance of truly getting to know yourself before you can really help others, and the importance of making and learning from mistakes along the way.

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EP 22 Bryan Krahn: Success In Coaching Dec 29, 2020

Legendary coach Bryan Krahn returns to talk in depth about being a successful coach. Success in terms of helping people and positively impacting lives. We talk about what online coaching meant long before the current trend, what was needed for staying power in the industry, and navigating difficult topics like addition and eating disorders with clients. Bryan drives home the importance of listening as part of being a great coach. We also talk about shaking off the feeling of being off track in your career development and re-energizing your brand and business. If you want a dose of practical and positive energy, enjoy this episode.

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EP 21 Nick Winkelman: The Language Of Coaching Dec 22, 2020

Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs internal cues. Nick explains when internal language is effective and when a coach needs to step back and simply direction into external cues. We discuss why everyday lifters and even elite athletes don't automatically make great coaches, and how the appropriate use of language is as important for everyday clients as it is for high level athletes. Nick also builds in some ideas to help the coach who's reluctant to change from a system they've long used and learned to trust.

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EP 20 Nick Shaw: Internal Locus Of Control Dec 15, 2020

Nick Shaw, cofounder of Renaissance Periodization finally makes his first appearance. Nick goes in depth about his new book: Fit For Success and why he wrote it. The book and our discussion is rooted in Internal Locus of Control, and the other principles he believes are essential to personal, career, and health and wellness success. We talk about some of the great people on his team and some of the well known clients he's worked with. Take lessons from Nick's humble and giving nature in this episode.

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EP 19 Dr. John Rusin: Be The Best Hour Of Your Client's Day Dec 08, 2020

Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class team of coaches, teaching across the world. John shares his thoughts on the future of fitness education, why we will always have in-person education, and in-person coaching. We talk about seeing 2020 as an opportunity which will forge a lot of unstoppable coaches and seeing our industry through a lens of opportunity and anti-fragility. John drills down to why we do this, to "be the best hour of your client's day". We also go in depth on thoughts on personal brand, authenticity, and the value of being part of a team.

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EP 18 Marci Nevin: If You're Speaking To Everyone You're Speaking To No One Dec 01, 2020

Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems with tying nutrition to your identity and the challenge of navigating clients with patterns of disordered eating. Marci also breaks down the unseen headaches and effort involved with managing and engaging with a large social media following. We talk about what coaches don't realize they're getting into when they hope to create a larger brand and reach. Marci shares how she navigates losing followers and dealing with negative interactions. If you're setting out to build social media following, this is a must listen.

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EP 17 Pete Dupuis: The Practice Nov 24, 2020

Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media and its pros and cons for your career and life. Pete will share with you why he takes a long view with everything he does, giving with no specific demand in return. "Content creation is an act of generosity".

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EP 16 Luka Hocevar: Learn, Apply, Reflect, Course Correct Nov 17, 2020

Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long term results. It doesn't come quickly or easily, but if you plan and practice patience, the process will get you results. Luka notes the importance of regularly reflecting and course correcting so you don't end up off course in your work. Luka talks about his work ethic and the balance with making time for the important relationships in his life. He shares the importance of understanding the sacrifices involved in building something special. Through the discussion we share more good books you should read, than most adults ever touch in their entire lifetime. This is one of the best episodes in the library.

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EP 15 Mike Doehla: We Sell Better Lives Nov 10, 2020

My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he shares a ton of free advice for career and business success, despite not offering a paid service in that area. We talk about why we do this. Mike also shares the benefits of being a coach under a brand that takes care of the marketing and finding the clients, letting coaches do the part they're passionate about, the coaching. Mike also has a background in finance so he's been more passionate about getting coaches to learn financial literacy. Hope you enjoy this episode.

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EP 14 Dr. Derek Wilcox: Being More Formidable In Life Nov 03, 2020

Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and focus this year and how his competitive powerlifting and education unfolded and intertwined with his career as a coach. We talk about some of his pet peeves in the common messages in the fitness industry and how to reframe nervousness into positive excitement when competing or just stepping into a gym for the first time. Derek seeks to give people the tools to be formidable in life through performance and strength training. He also shares the value he sees in being part of a greater team at RP vs going it as a solo brand.

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EP 13 Susan Niebergall: Relationships: The Difference Maker Oct 27, 2020

Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often featured on my IG), along with her various thoughts and philosophies toward our world. She shares thoughts on content creation and putting yourself out there, the value of relationships in her success and the importance for any fitness career, and imposter syndrome a recurring and popular topic. Susan shows relatability and we discuss not appearing superhuman, how many fitness professionals feel pressure to. We explain why now might be the best time to stay in the fitness industry and how to time block to care for your priorities.

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EP 12 Chad Hargrove: How To Grow Beyond This Oct 20, 2020

Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his adoption and potential within TikTok. This is the career horizon episode you don't want to miss.

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EP 11 Lee Boyce: Diversify Your Approach Oct 13, 2020

My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee shares why he values instagram and various thoughts about building a following.

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EP 10 Dr Jordan Shallow: Get Out Of Your Own Way Oct 06, 2020

Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers who don’t share great information.

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EP 9 Matty Fusaro: You're Not Putting Out Content For People Who Don't Like You Sep 29, 2020

Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry.

Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of ideas about content creation.

Matty explains why you want other people to win, and the importance of sharing. “Just because someone else is doing well doesn’t mean that they’re taking anything away from you.”

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EP 8 Dr. Sam Spinelli: Guard Your Time and Choose Your Attitude Sep 22, 2020

Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how we can expect a surge in demand for coaching in the coming months.

Find Sam on Instagram at @dr.samspinelli plus @citizenathletics1 and @e3rehab and www.thestrengththerapist.com

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP 7 Tony Gentilcore: Fundamentals Never Go Out Of Style Sep 15, 2020

Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of building rapport and personal relationships. We also delve into how his speaking engagements began and how this launched into the brand that is today Tony Gentilcore.

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EP 6 Gareth Sapstead: What Can You Do For Someone Else? Sep 08, 2020

My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox, where his creative ideas come from, understanding body dysmorphia, and variety vs consistency in programming. We also discuss the pros and cons of showing a more ripped aesthetic physique on social media and the classic discussion around whether trainers need to be fit(nuance warning).

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP 5 Jordan Syatt: Career and Life Endgame Sep 01, 2020

Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious relationship. He shares his upcoming plans, plus we discuss: Should you be looking to leave the fitness industry now, what type of content should you be focused on, are industry leaders annoyed if you share and tag their work, resources to be a better writer, and more.

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EP 4 Matthew Ibrahim: Getting To The Top Of The Mountain Aug 25, 2020

Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion about training philosophy, active listening, communication skills, creating behaviour change, and how he approaches his career and media. Matthew explains how he approaches everything as a problem solver. This entire episode is a showcase of Matthew's skill in engaging and communicating.

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EP 3 Jonathan Goodman: 4 Pillars: Family, Health/Fitness, Sleep, Business Aug 18, 2020

Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously.

We also explore why fit pros don’t want business advice and how to instead help by leading by example. Jonathan also details why he doesn’t love Instagram.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

EP 2 Mike Israetel: Success in RP Company Culture and Social Media Aug 11, 2020

Welcome to Episode #2 of the rebranded Lift Free and Diet Hard Podcast with host Andrew Coates. Dr. Mike Israetel joins to share how Renaissance Periodization developed a successful brand and culture. We discuss RP and Mike’s individual approaches to social media engagement, should trainers touch politics on their media, and pitfalls of isolated research like the now famous, dubious, and possibly fraudulent squats vs hip thrusts study.

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EP 1 Sohee Lee: Content Consistency and Saying No Aug 04, 2020

Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard Podcast solo. Sohee Lee jump starts the rebrand with a discussion about her recent life travelling with boyfriend Ben, a shift in her social media and experiencing new engagement, the value in consistency within your content creation, scaling to educate a larger audience, building a team of coaches in her business, and the importance of saying no to preserve your time and emotional energy.

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Alex Viada EP 150: Out With The Old Guard Jul 16, 2020

EP 150

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Sam Pogue EP 149: Know What You Bring To The Table Jul 09, 2020

EP 149

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Rog Law EP 148: Law Of The Rings Jul 02, 2020

EP 148

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John Berardi EP 147: Toss A Coin To Your Trainer Jun 25, 2020

EP 147

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Susan Niebergall EP 146: It's Never Too Late... To Change Your Fate Jun 18, 2020

EP 146

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Jenn Kish EP 145: A Long Kish Goodnight Jun 12, 2020

ep 145 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Robert Linkul EP 144: I Didn't Choose The Niche Life, The Niche Life Chose Me May 28, 2020

EP 144

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Brian St. Pierre EP 143: Build A Better Bullsh!t Detector May 21, 2020

EP 143

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Eric Trexler and Leigh Peele EP 142: The Heroes We Need Not The Ones We Asked For May 15, 2020

EP 142

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Martin Rooney EP 141: A Leader Is A Dealer In Hope May 04, 2020

EP 141

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Sam Pogue and Bryan Krahn EP 140: Crush Hour Apr 30, 2020

EP 140

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Mike Israetel EP 138: Riddle Me This, Who's Afraid Of The Big Black Bat Apr 27, 2020

ep 138

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Nick Tumminello and Vince Mcconnell EP 137: Seeing 1s And 0s Apr 23, 2020

EP 136

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Jordan Syatt and Mike Vacanti EP 136: Quarantine Crashers Apr 20, 2020

EP 135 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Lou Schuler and Lee Boyce EP 135: The School For Gifted Writers Apr 16, 2020

EP 135

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Craig Weller EP 134: Trigger Workouts Apr 13, 2020

ep 134

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Luka Hocevar and Pete Dupuis EP 133: Chaos Brings Out Character Apr 09, 2020

EP 133

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Adam Feit EP 132: Feit Club Apr 06, 2020

EP 132

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Mark Fisher and Chad Landers EP 132: Surviving The Apocalypse Apr 02, 2020

ep 132

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Jeb Johnston EP 131: Six Lane Super Highway Of Coaching Mar 26, 2020

EP 131

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Krista Scott-Dixon EP 130: Krista Has Problems Following Rules And Processes Mar 19, 2020

EP 130

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Lisa Lewis EP 129: Abs Are Great But Have You Tried Tacos Mar 12, 2020

EP 129

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Dani Shugart EP 128: Play Stupid Games Win Stupid Prizes Mar 05, 2020

EP 128

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Andy McCloy EP 127: Universal Strength Coach Feb 27, 2020

EP 127

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Sohee Lee and Jill Coleman EP 126: So Many Activities Feb 20, 2020

EP 126

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Brad Dieter EP 125: Nutri Wiki Leaks Feb 13, 2020

EP 125 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

PJ Striet EP 124: Can You Tell Me How To Get To Success Striet Feb 06, 2020

ep 124

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Erica Suter EP 123: Kicking And Screaming Jan 31, 2020

EP 123

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Gareth Sapstead EP 122: The Fitness Maverick Jan 23, 2020

EP 122

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Dean Somerset EP 121: Giving Dynamite To A Child Jan 17, 2020

EP 121 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Lizzy Ostro EP 120: Everything Is A Glute Machine Jan 09, 2020

EP 120 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Gabrielle Fundaro EP 119: Inappropriatness Meets Intellectualism Jan 02, 2020

EP 116 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

John Rusin EP 118: The Day And Age Of The Influencer Will Be Gone Dec 19, 2019

EP 118 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Christian Thibaudeau EP 117: The Last Vegan Hunter Dec 12, 2019

EP 117 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Carolyn Macdonald EP 116: Canadian Psycho Dec 05, 2019

EP 116 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

James Krieger EP 115: The Puppy Of Wallstreet Nov 28, 2019

EP 115

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Jill Coleman EP 114: The Person Who Has The Right To Do Something Is The One Doing It Nov 21, 2019

EP 114

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Eric Bach EP 113: I'll Be Bach Nov 14, 2019

ep113

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Luka Hocevar EP 112: Vigor Jam Nov 07, 2019

EP 112 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Jordan Syatt EP 111: Too Much Consuming Not Enough Creating Oct 31, 2019

EP 111

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Sohee Lee EP 110: There's A Big Difference Between Attention And Respect Oct 24, 2019

eP 110

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Kevin Mullins EP 109: Men In Black Track Pants Oct 17, 2019

EP 109

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Mike Doehla EP 108: The Fad Diets Of Business Oct 10, 2019

EP 108

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Pete Dupuis EP 107: Sudden Impact Blindness Oct 03, 2019

EP 107

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Tony Gentilcore EP 106: The Fitness Menace Sep 27, 2019

EP 106

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Jason Leenaarts and Rafal Matuszewski EP 105: Podcast Dynamite Sep 19, 2019

EP 105 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Robert Linkul EP 104: Terminating The Older Adult Sep 12, 2019

EP 104 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Lou Schuler EP 103: The F#ckit List Sep 05, 2019

EP 103

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Bryan Krahn EP 102: The Run Down Aug 29, 2019

EP 102 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Justin Kavanaugh EP 101: Kavanaugh's Way Aug 08, 2019

Ep 101 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Sivan Fagan EP 100: Don’t Mess With The Sivan Aug 01, 2019

EP 100 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Meghan Callaway and Leigh Peele EP 99: Freaky Fitspro Jul 25, 2019

EP 99

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EJ Paris EP 98: EJ Knows Jul 20, 2019

EP 98

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Hannah Gray EP 97: Grump Old Women Jul 11, 2019

EP 97

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Paul Oneid EP 96: Staying Alive Jul 04, 2019

EP 96

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Christian Thibaudeau EP 95: It Looked Stupid But We Did It Anyways Jun 27, 2019

EP 94.

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Lee Boyce EP 94: Breaking Bad Clients Jun 20, 2019

EP94 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Marc Morris EP 93: Escaping The Echo Chamber Jun 13, 2019

EP 93

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Greg Nuckols EP 92: Bohemian Trapsody Jun 06, 2019

EP 92

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Carolyn Macdonald EP 91: We Are The Nerds Of Fitness May 23, 2019

EP 91

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Lisa Lewis EP 90: I'm A Doctor Not An Influencer May 16, 2019

EP 90

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Jose Antonio EP 89: Point Breakfast May 09, 2019

EP 89

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Jade Teta EP 88: Live. Learn. Pass on. May 02, 2019

ep 88.

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Todd Bumgardner EP 87: Lost In The Land Of Nice Ideas Apr 25, 2019

ep 87

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Paul Carter EP 86: Dead Broets Society Apr 18, 2019

EP 86

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Mike Howard EP 85: Solo Preneur Apr 11, 2019

ep 85

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Sam Pogue EP 84: Instagram Fame Is The New Lottery Ticket Apr 04, 2019

EP 84

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Melody Schoenfeld EP 83: Five Feet of Fury Mar 28, 2019

ep 82

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Michael Dietrich EP 82: I Am Trainer Mar 21, 2019

Mountain Mike.

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Clifton Harski EP 81: Burn After Listening Mar 14, 2019

Clifton Harski joins us to talk group training, reality vs expectations, and his company FitWall. Managing(or mismanaging) work life balance while teaching multiple certifications on weekends on top of his main work, yet finding time to be a Dad. We also talk Clifton’s deftness with mockery of all things fitness without being a offensive ass about it. Plus some commentary on Clifton’s predictions for 2019. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Chris Shugart EP 80: Politcal Correctness Predator Commando Mar 07, 2019

Chris Shugart, long time editor of Tnation.com joins us to talk about political correctness in our industry. We dive into declining testosterone in men and the use of trt. Chris explains the benefits of marrying a fit person and why in his view psychologically unstable people are drawn to extreme diets. Plus some writing and publishing chatter. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Kelly Coffey EP 79: The Hunger Addiction Feb 28, 2019

Kelly Coffey returns to discuss food addiction. Kelly works closely with and speaks openly on addiction in all forms. We even ask if you can be too addicted to fitness. Kelly tells us more about limiting her time in the online space while focusing on the people she’s working to help. We also explore how thinner doesn’t necessarily equate with happiness. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Eric Trexler EP 77: Creatine Is All You Need Bro Feb 14, 2019

Latest episode of The Fitness Devil --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Brian Krahn and Marty MacPhee EP 76: The Good, The Bad, And The Ugly Of Coaching Feb 07, 2019

Latest episode of The Fitness Devil --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Sam Spinelli and Darren Bishop EP 75: Get Physio'd Jan 31, 2019

Latest episode of The Fitness Devil --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Yvette D'Entremont EP 74: Are You There Gwyneth Paltrow? It's Me Scibabe. Jan 24, 2019

Yvette, D’entremont, better known as the Science Babe, joins us for a take down of gurus who promote pseudoscience. That means her favourite target Gwyneth Paltrow and her site Goop, plus several other notable baddies. We cover The Cornell Food Lab academic fraud, Netflix documentaries, the Horrible Bullshit Awards, and more. We assess the science behind Die Hard as a Christmas movie and we finally tackle He Who Shall Not Be Named, the Snake Diet Guy. Enjoy --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

James Fell EP 73: Holy Sh!t Costco Members Suck Jan 17, 2019

James Fell joins us to talk about more than just his new book The Holy Shit Moment and why writing it was necessary. James goes off on the crazy bullshit quackery and pseudoscience we see everywhere, “every dumbfuck food documentary on Netflix”, and his disdain for bad Costco behaviour. We set James loose in this fun and fully loaded episode --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Brad Dieter and Mike T Nelson EP 75: PhDs Can't Jump Jan 15, 2019

Latest episode of The Fitness Devil --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Dani Singer EP 72: Hating On Cardio Jan 10, 2019

Dani Singer takes a break from his busy schedule to talk to us about choice minimalism to improve your life and that of clients. He details the creation of his business and how he came to work with The PTDC and what it’s done for his career. We hate in cardio a little and explain where we feel it matters. Dani also adds his thoughts on standing out in a crowded fitness industry space in 2019 --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Sohee Lee EP 71: 1 Million IG Followers Jan 03, 2019

Sohee returns to tell us about adopting her new puppy Jellie and unleashes her thoughts on social media and the rush to be relevant for new fitness professionals. She details some of the catalysts of her industry success to date, attitudes and behaviours that lead to client success, and hard pills for people to swallow about fitness and nutrition. Sohee also details her upcoming project The Beginners Guide to Lifting Weights for Women --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Eric Helms EP 70: Dodging Wrenches and Too Much Early Career Success Dec 27, 2018

Eric Helms explains his personal evolution and maturity as a coach from his early years to now. We delve into the role luck has played in Eric’s career and the importance of putting yourself in the position to benefit from luck, while not just waiting for lucky breaks. Eric explains what he meant in a social media post about how “you shouldn’t want to be hugely successful early in your career, and his thoughts on recent use of social media to gain fitness industry credibility. We get away from the technical knowledge you can find in Eric’s work to dive into his thoughts and philosophies about our ever changing industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Bryan Krahn EP 69: Drunk On A Park Bench Dec 20, 2018

Bryan Krahn shares his musings about his friend and mentor Charles Poliquin, his life, death, and often controversial status in the industry. Bryan goes off script in a thoughtful exploration of his experience within the fitness industry, protecting your mental space, how coaching is really managing emotions, and a discussion of unresolved food issues. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Marty Macphee EP 68: Marty and the Bikini Girl Factory Dec 13, 2018

Mega Marty MacPhee blows us away in a charismatic and entertaining episode. We discuss the advantage of working in the competitive fitness industry with an evidence based approach, recovering from injury and mentally handling the time off, Marty’s approach to empower and educate his clients and how it’s the opposite of a lot of what we see, exploring the right and wrong reasons to compete, and being prepared for being talking at and about you when you undergo a physical transformation and not all of it is good. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Nick Tumminello EP 67: When Fitness Calls Dec 06, 2018

Nick Tumminello bring his critical thinking to the podcast to discuss Gatekeeper Syndrome and how our industry struggles to agree on what constitutes a good personal trainer. Nick shares some nuanced thoughts about social media, how we interact, and how to avoid giving trolls your attention. Nick shares some keys to longevity in the industry. We also learn why Nick prefers to watch the movie vs read the book. Hope you enjoy one of our most intellectual and thought provoking episodes to date --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Dani Shugart EP 66: The Better You Are At Social Media The Worse You Are At Life. Nov 29, 2018

Dani Shugart joins The Fitness Devil to talk about her quest to educate our industry about breast implant illness. We discuss how attaching fitness and nutrition labels to yourself can be detrimental to your results, the brain benefits of exercise, what the spotlight effect is and how it scares people away from working out, and some honest criticism of life on social media. Dani cuts loose and speaks her mind on this one. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Bret Contreras EP 65: The Inception of Pain and Gain Nov 22, 2018

Bret Contreras unleashes candid thoughts on how he pushed through criticism to establish his industry changing ideas about Glute training. Bret shares the challenges involved in moving states and opening The Glute Lab, unexpected expenses and having to dive into his reserves of work ethic to succeed. Bret details his thoughts on the use of language on our industry that makes people feel broken and damaged. Join one of our best episodes to date. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 64: Derek Stanley, Jeb Johnston, Nick Sorrell EP 64: The Knowledge Base Jam Nov 15, 2018

Today’s episode features returning guest and firebrand Nick Sorrell along with our two friends Derek Stanley and Jeb Johnston. All 3 are Stronger U coaches. We spend this episode discussing the importance of controlling your attitude in the face of events beyond your control. The importance of empowering people and breaking away from victim mentality. How forming small consistent habits add up to long term successes. Each of our guests share some difficult personal experiences and how that shaped their life outcomes.

Special Guests: Derek Stanley, Jeb Johnston, and Nick Sorrell.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 63: Jeff Snow EP 63: Fridge Raider Nov 08, 2018

Jeff Snow brings his practical solution based approach to nutrition. We focus on how to set your environment for success, how cannabis directly and indirectly affects nutrition, managing snacking and it’s triggers, the myth of late evening eating and where it can cause weight gain, and a discussion about children and nutrition.

Special Guest: Jeff Snow.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 62: Mike T Nelson EP 62: Do You Have Metabolic Flexibility? It'd Be A Lot Cooler If You Did Nov 01, 2018

Dr. Mike T Nelson joins us to explain two concepts he works with extensively, metabolic flexibilty and heart rate variability. He explains how you can use them to improve your training. The discussion deepens into carbs vs fat as fuel. Mike is also a prolific content creator and we disucss how he manages this.

Special Guest: Mike T Nelson.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 61: Meghan Callaway EP 61 Terminating Weakness Oct 25, 2018

Meghan Callaway returns to The Fitness Devil to discuss how just getting stronger tends to correct a lot pain, minor injuries, and issues. How physical therapists should have strong knowledge of strength training and not just offer passive treatments. Building income streams as a trainer beyond just coachinf clients. Plus a nuanced discussion of work life balance working in our industry or any industry where your work becomes your life.

Special Guest: Meghan Callaway.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 60: Charles Staley EP 60: No Gym For Old Men Oct 18, 2018

Charles Staley joins us to disucss the importance of developing and maintaining strength as we get older. How it took getting to his 50's before he got into the best shape of his life, and why it can be challenging for fitness professionals to prioritize ourselves. Charles gets hot about gym ettiquette so we discuss the importance. We cover what rep range is the most efficient sweet spot for building muscle.

Special Guest: Charles Staley.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

James Hoffmann and Mike Israetel EP 59: Lock Stock And Two Smoking Meatheads Oct 11, 2018

Doctors Mike Israetel and James Hoffmann from RP join us to talk about their experience working together, what overtraining is and isn't, important considerations for recovery from training, the occurrence of deception in our industry, and a very thoughtful discussion about the pitfalls of fitness professionals making their message more about politics and social issues than actual fitness and nutrition.

Special Guests: Dr. Mike Israetel and James Hoffman.

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Travis Pollen EP 58: Guardian Of Science Oct 04, 2018

Travis Pollen joins us to talk about injury risks for everyday people and athletes while working out, why people ask for core training, what they really mean, and why it can be important. Travis details his experience as a Paralympic American record holding swimmer. We discuss how our industry can sometimes fixate on the bad mainstream information yet often miss communicating effectively to the mainstream audience we are trying to help.

Special Guest: Travis Pollen.

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Carolina Belmares EP 57: I Stand In Wonder Sep 27, 2018

Carolina Belmares has enjoyed a great deal of success as a result of blind determination and the fearlessness to jump at opportunities as they presented themselves to her in her career. She shares the story of her career so far. Carolina talks about how "there is no perfect time to start", prioritizing ones self when life isn't going perfectly, the importance of not taking mental health for granted in the pursuit of physical health, our need to "fill up" physical and emotional spaces and why its ok not to, and a thoughtful discussion on taking a very human and balanced view when discussing controversial or delicate social issues.

Special Guest: Carolina Belmares.

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Mike Doehla and Michael Alessi EP 56: White Knuckle Nutrition Sep 20, 2018

Mike Doehla and Mike Alessi the minds behind the success of their company Stronger U join us and discuss how they found success with a business founded on "the anti-diet", their hatred for the word macros, and most of all their unique vision for how we should work with people and their nutrition. The Mike's sell long term and sustainable in a sea of fast and easy and they care about their clients when all too often our industry says it does but actions show otherwise.

Special Guests: Michael Alessi and Mike Doehla.

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James Krieger and Brad Dieter EP 55: Not All Bros Are Created Equal Sep 13, 2018

Brad Dieter and James Krieger aka the nice guys, are back to talk about the main claims behind the current popular fad diets compared with the truth, a deep discussion about fear and misinformation about fructose and high fructose corn syrup. Why James said "not all reps are created equal", and why Brad once said "Bmr might be the most useless piece of data for most people who are striving for weight loss".

Special Guests: Brad Dieter and James Krieger.

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Lee Boyce EP 54: Talking Tall Sep 06, 2018

Lee Boyce shares his unflitered thoughts on his experience in the fitness industry, some of the systemic problems and key successes. We get Lee's thoughts on how the industry can contribute to unhealthy minds and diminished self worth. We expose the practice of trainers lying about their credentials and experience and why this is silly. We discuss how many trainers enter the industry with big dreams of coaching high level athletes and/or celebrities, how unrealistic this is, and how its not much different than everyday people to begin with. Lee also opens up about his experiment to lift every day for a year, the pros and cons.

Special Guest: Lee Boyce.

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Episode 53: Mike Howard EP 53: A Beautiful Mindset Aug 30, 2018

Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for overall health.

Special Guest: Mike Howard.

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Episode 52: Jason Maxwell EP 52: Pumping MUSCLE Aug 23, 2018

Muscle building expert Jason Maxwell joins us to talk about building muscle. Jason discusses his simple but effective approach to putting lean muscle on people. Jason shares how he grew up in a small town, followed education on the road to being a real rocket scientist, only to walk away from that path to work with people and help them get fit.

Jason has taken his straight forward approach to building muscle and combined it into a book, appopriately titled Muscle.

We also discuss super hero bodies, the pursuit of aesthetic ideals, and how Jason's high quality social media presentation is still a reflection of a pretty normal day in the life of.

Special Guest: Jason Maxwell (JMax) .

Links:

Muscle by Jason Maxwell : Free Book

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Jonathan Goodman EP 51: Ergo Fitness - The Architect of Online Training Aug 16, 2018

Jon Goodman joins us and shares his recent professional focus. The challenge behind creating the Fitness Marketing Monthly and the upcoming class of The Online Trainer Academy. Jon's thoughts on how to approach the latest hottest marketing trends vs focusing on what works for you. Jon also shares how he hasn't ever formally hired a coach or mentor, somehow figuring it all out, yet understanding and explaining the true value of a coach and what to look for.

Special Guest: Jonathan Goodman.

Links:

Settings - Fireside

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Dean Somerset EP 50: Fast And The Fitness Aug 09, 2018

Dean Somerset returns for our milestone #50 episode to talk about what he's been up to since becoming a private independant trainer. We talk about the differences between starting in the industry now vs when he began and what this means to potential clients, Dean's thoughts on emerging fitness industry trends and consumer wants, and good and bad gym policies. Add to this the apparwnt rush.

Dean adds his perspective on handling the not so straight forward challenges with clients who are dealing with personal and emotional obstacles to their fitness goals. We also couldn't leave out some thoughts on Dean's love for all things pro wrestling.

Special Guest: Dean Somerset.

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Peter Dupuis EP 49: Major League Fitness Aug 02, 2018

Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the way to minor league and high school athletes. Pete Dupuis, co-founder and general manager of CSP has long enjoyed life away from the spotlight.

Pete joins us to talk about his personal brand and work outside CSP, a committment to authenticity and how its driven success with CSP, and the pros and cons of putting your own name on a gym or fitness business.

We explore why we appear to see more injuries among young athletes and a great discussion of balancing work with family time.

Special Guest: Peter Dupuis.

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Carter Good EP 48: I'm Back Jul 26, 2018

Carter Good is back in his continued fight against the relentless liquid metal terminator that is obesity. Carter goes in depth about his succes growing a huge social media following and what its enabled him to do with his career and to help people. Carter's thoughts on the future of social media for our industry and how he stays creative with his message, his own obstacles and challenges to maintain his lifestyle and successfully keep the weight off, and more depth in the discussion about the psychological aspects of nutrition that go beyond just knowing to eat less and be more active.

Special Guest: Carter Good.

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Alex Viada EP 47: This Used To Be Called Exercise Jul 19, 2018

Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to reread old textbooks. He shares thoughts on his passion for being outdoors, the human psychological side to dealing with clients and their programs, and his thoughts on future trends that will be important.

We bust some big cardio myths and we disuss how fitness pros write for the approval of their peers vs writing for the end user. How that can be valuable and how it can miss the ultimate audience.

Special Guest: Alex Viada.

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Ryan Ketchum EP 46: The Wolf Of Fit Street Jul 12, 2018

Ryan Ketchum joins the podcast to discuss his mission to help fitness professionals build their businesses to be able to reach and help more people. Being a business or social media coach is hot right now. Ryan discusses why its become popular and the dangers of choosing a coach without a track record of success. Ryan shares his insight as to what makes a truly successful trainer or fitness business owner, his thoughts on the rise of online coaching, its benefits and limitations, and for our enthusiasts, Ryan shares insight from his own weight loss journey as to how to succeed with transforming yourself.

Special Guest: Ryan Ketchum.

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Alberto Alvarez EP 45: We’re Off To See the Wizard, The Wonderful Wizard of Macros Jul 05, 2018

Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date.

Alberto details his path from a young overweight man, searching for information, losing the weight, the pitfalls along the way, and transitioning into a coach who helps others. We explain just what macros are and other basic nutrition concepts, why some people are easily lured in by the unscientific promises in our industry, how Alberto helps people get started on a weight loss journey, thoughts on merging the science of nutrition with the emotional and psychological aspects, and some of the cultural nuances in the Spanish speaking world and how it affects his work differently.

Special Guest: Alberto Alvarez.

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Chad Landers EP 44: Never Go Full Entitled Jun 28, 2018

Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out and somewhere along the way became more than just a good trainer. He won awards and become industry renowned as a world class trainer and person.

Chad shares his thoughts on why what we do in the fitness industry is so important, the right reasons to work in fitness, the importance of happiness for ourselves and our clients, thoughts on owning his own facility, and delivering value in our work.

Perhaps best of all, Chad sheds light on the sense of entitlement we now often see of personal trainers who frustrated having to work in commercial gyms, to gain experince and learn the business.

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Greg Nuckols EP 43: F%$k You Science Jun 21, 2018

Greg Nuckols joins our podcast to explain what he would like to look back and have changed and influenced over his career. We discuss the health implications of strength athletes who carry heavy body mass over their careers and beyond. Greg explains a why so many people kn our industry are so ineffectively communicating if their intent is to pursuade ohers to change their thinking. Greg dismembers the "train smarter, not harder" mantra. Plus Greg weighs in on the potential push to see greater regulation in the fitness industry.

Special Guest: Greg Nuckols.

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Louie Guarino EP 42: Everything I'm Not Makes Me Everything I Am Jun 14, 2018

Louie Guarino brings his sense of style along with a ton of substance to the podcast.

We hit on style without substance in our industry, fashion sense something our industry often lacks, fat loss success and tips from his work, and a no BS approach to marketing and working with clients.

Special Guest: Louie Guarino.

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Bryan Krahn EP 41: Are You Not Entertained? Jun 07, 2018

Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly entertain and enlighten you.

We address the fact that most everything in our industry boils down tk wanting to look better naked and Bryan isnt afraid to say it. We address the complex topic of alchol and lifting, ideas from the traditional bodybuilding world that work and ones that really just need to die.

"It all begins by chasing vanity". Come chase some vanity with us.

Special Guest: Bryan Krahn.

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Sarah Moorman EP 40: Science Pool May 31, 2018

Sarah Moorman joins us on her first ever podcast appearance. Sarah tells how she got started in powerlifting, figure competition, and coaching others. Sarah discusses organizing the Women’s only Womxn’s Strength Summit and some of the less than thoughtful responses from men in response to the exclusive event. That takes us deep into how pervasive sexual harassment is within the fitness industry and Andrew may or may not go completely off about the problems he’s witnessed over his nearly 8 year career. We tackle some of the pressures trainers feel to look a certain way and how we feel pressure to present a composed image and mask how depression can affect us as well.

Special Guest: Sarah Moorman.

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Episode 39: Josh Citron EP 39: More Than Meets The Eye May 24, 2018

Josh Citron joins the podcast to share his experience and love with pro wrestling, vegan lifestyle(and how he isn’t militant), his passion for helping fitness professionals be better fitness professionals, and clients be better clients. Plus a better idea for BMI.

Special Guest: Josh Citron.

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The Incredible Roundtable EP 38: Ownership as a Coach May 17, 2018

I’m not sure who thought it was a good idea to invite Dr Spencer Nadolsky, Bryan Krahn, and Dr Mike Israetel onto the podcast all at the same time to talk about coach ownership over the client result and experience.

We far too often see coaches in social media blame clients for not adhering to programs when in fact it’s on the coach to use whatever resources and attempts at communicating to work with the client to achieve success. We discuss in depth this issue.

We also hit heavy on the topic of firing clients. Circumstances where it’s needed and how poor it appears when fitness professionals brag about doing it.

Somehow the topic of “mansplaining” got loose in this episode. You will need to listen in to see how that turned out.

And this charade then went deeper down the hole into the issue of having romantic relationships with clients.

Tune in to this fantastic fiasco for the whole story.

Special Guests: Bryan Krahn, Dr. Mike Israetel, and Dr. Spencer Nadolsky.

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Episode 37: Dean and Andrew EP 37: Show Down Little Edmonton May 10, 2018

Dean and Andrew basically needed to record an episode. We travelled last week to the Kansas City Fitness Summit and through the business of it all we weren’t able to arrange one more episode guest to have in advance. But no worries as we return with 3 guests next week in a roundtable with Dr. Mike Israetel, Dr Spencer Nadolsky, and Bryan Krahn who isn’t a Dr.

Meanwhile we this week went over some highlights of the previous 36 episodes. Various relevant Fitness topics, and Andrew may or may not have had a few scotch and shared some very unfiltered thoughts you might enjoy.

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Brad Dieter EP 36: Jacked To The Future May 03, 2018

Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad.

We tackle artificial intelligence, Brad’s work in biomedical research, the validity or lack there of in current DNA testing and where it will develop, and a lot more.

Brad also explains his hypothesis about intolerances and how people are “drawn to them”. Brad also explains how you can’t “hate yourself lean”, and we hammer at the pointlessness of Internet arguements, over concepts like burpees.

Special Guest: Brad Dieter.

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Nick Sorrell EP 35: Pulp Fitness Apr 26, 2018

Nick Sorrell joins us for a blunt and vibrant conversation that should challenge some of the ways you think about your own mindset toward fitness and nutrition. Nick will provoke thinking as he tackles the fact that people don’t know what the fuck they actually want, how most misunderstanding what self love really means, a nuanced discussion of how “I’m doing it for my kids” may not be a good answer, and a lot of discussion about getting to a deeper why for your clients. Join us for a mind expanding discussion of a lot of important fitness mindset ideas.

Special Guest: Nick Sorrell.

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Sarah Ashman EP 34: Gut Check Apr 19, 2018

Sarah Ashman was so engaging in a shared episode that we had to bring her back on her own. We expand on our discussion with her about gut health and gut microbiome. Sarah explains germ theory in this context. Yes you have to listen to learn more. We explore why “people would rather take a pill or drink a tea than exercise”. Sarah also elaborates on her recent Masters of Business Administrarion and how end clients benefit when skilled fitness professionals compliment their training and nutrition knowledge with business skills. Find out why Sarah likes octopi and has an octopus tattoo.

Special Guest: Sarah Ashman.

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Joey Percia EP 33: Feed Your Good Wolf Apr 12, 2018

Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone important skills within marketing, and writing copy, content, and key messages to potential clients. We discuss why this actually benefits the end consumer. Joey shares the significance of the fable of the good and bad wolf that we choose to feed, and the benefits or consequence of those choices. We hammer change mindset, some coaching ideas from Joey’s past as a fitness professional, and why you need to avoid over promising and underdelivering as a fit pro.

Special Guest: Joey Percia.

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Holly Baxter EP 32: Un-F**king Your Diet Apr 05, 2018

Meet Holly Baxter. Holly holds a Masters Degree of Dietetics and a Bachelor of Food Science and Nutrition. In addition to an array of coaching and speaking work she’s also an IFBB Figure Competitor and a fitness model. She has everything and we have her join us to talk about a lot of nutrition that you wil want to absorb.

Holly shares the experience coming from Australia to the US, and the challenge in setting herself apart as a credible and well educated mind in nutrition in a sea of Instagram fitness models.

We get into to practical info on fibre, alcohol and fat loss, ketongenic diets, and a lot of stress, anxiety, and eating disorders are playing hell on women’s health.

Holly also has a Macro Friendly E-Book you should check out and and an upcoming contents prep Ebook.

Tune in for all the details

Special Guest: Holly Baxter.

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James Krieger EP 31: Krieger, James Krieger Mar 29, 2018

James Krieger joins Fitness Devil to talk about his current work, the industry conflict over low carb dietary ideology, industry tribalism, and his upcoming appearance as a speaker at the Inland Empire Fitness Summit in Spokane. We weigh the pros and cons of engaging in battles with those who perpetuate training and nutrition misinformation. James discusses his role as a teacher within the industry. We also discuss taking large, seemingly daunting goals and breaking them into smaller attainable wins to pursue. Join us for what proves to be an intelligent and accessible discussion.

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Dr. Spencer Nadolsky EP 30: aka Dr. F**kwad Mar 22, 2018

Dr. Spencer Nadolsky joins the podcast to talk about his work on the front lines of battling the obesity epidemic. He highlights some of the dangers in believeing weight loss is the sole missing ingredient to happiness. We tackle some of the controversy over rhetoric from the extreme end of the Health at Any Size Movement. We also have a good laugh at the crazy comments Spencer gets on his social media in response to some of his practical posts to help people struggling with weight loss. We also discuss his work with distance medicine and Steady MD and his book The Fat Loss Prescription.

Special Guest: Dr. Spencer Nadolsky.

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Peter Baker EP 29: Fear and Loathing in Tampa Mar 15, 2018

Join Peter Baker with us in our discussions about modern nutrition and the religious devotion some factions engage in, pros and cons of the intense sense of community in some fitness corners, mental health and fitness professionals - why it can be hard to openly discuss, curated social media images and the dangers, and direct arm training. Add to that we talk about Peter’s new competition preparation book he’s coauthored with Dr Layne Norton.

Special Guest: Peter Baker.

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Jordan Syatt EP 28: The Last Unicorn Comic Standing Mar 08, 2018

Jordan Syatt joins out podcast and we ask him about what attitudes and actions led to a lot of good fortune and success he’s had in the industry, and what he intends to do with his success to positively affect the world. We cover Jordan’s relentless positivity and how he handles the Karen’s of the world(tune in for the explanation) who casually spread misinformation. Maybe most interesting of all are Jordan’s bets for future trends that will affect the industry and fitness consumers.

Special Guest: Jordan Syatt.

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Leigh Peele EP 27: The Ghost in the Fitness Machine Mar 01, 2018

Fitness industry writer, podcasted, author, and online coach Leigh Peele goes toe to toe with us in one of our best episodes to date. Leigh explains why we as coaches need to be careful not to treat clients as mirrors of ourselves and why clients also must use caution in trying to emulate their trainers. She nails a critical conversation about some difference and nuances in training women, including some important messages in speaking toward female clients. We tackle the importance of accountability, credentials - where they matter and where they don’t, and a bunch more.

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Episode 26: Jay and Sarah Ashman EP 26: For sickness and in Gut Health Feb 22, 2018

Sarah and Jay Ashman are a power couple in the fitness industry. Known for Pump, Dump, and Hump collectively, Jay for ashmanstrength.com, and Sarah for thenutritionatrix.com and her cutting edge work with nutrition and gut health. We discuss their various current projects and get into an extensive discussion about Sarah’s nutrition expertise in particular underexplored areas like gut health and gut microbiome. Plus more.

Special Guests: Jay Ashman and Sarah Ashman.

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Episode 25: Robbie Farlow EP 25: We Need a Community...a look into how fitness and "nerd" culture can work together, building community, and star wars. Feb 15, 2018

To describe this episode as simply an intersection of nerd culture and fitness would completely fail to do justice to the pure electricity of Robbie Farlow’s personality. Robbie is fun, intelligence, and irreverence all bundled up into a brilliant Fitness professional.

We talk about The Hero’s Journey archetypal story and it’s relevance, how nerd culture became mainstream and how the fitness industry has embraced this so serve that audience.

This episode has a unique flow and charm so hopefully you love it.

Special Guest: Robbie Farlow.

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Episode 24: Eric Bach: The Noble Grind...fitness and nutrition basics, creating a successful fitness business, and grinding to success. Feb 08, 2018

Eric Bach joins us as we discuss his road to personal career success and advice to other aspiring fitness professionals, including being a better writer. Eric explains important fitness and nutrition concepts for everyone to improve their own life, particularly the big rocks to turn over and focus on. We also tackle how important it is for trainers to have their own coaches, the value of having a business coach, and Eric's own work as a business coach.

Special Guest: Eric Bach.

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Episode 23: TJ Sadler: YEG Fitness and beyond...magazines, fitness trends, with a little bit of hockey. Feb 01, 2018

TJ Sadler of YEG Fitness Magazine joins us to discuss the origins and inspiration behind founding the Magazine. We discuss the athletes and fitness professionals that grace the publication's pages, where the industry is trending, and what TJ hopes to accomplish through this platform to help people. We discuss the upcoming YEG Fitness Awards and their significance. Join us to explore the pulse of Edmonton's fitness community

Special Guest: TJ Sadler.

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Episode 22: Meghan Callaway: Pull-Ups and Empowerment Through Fitness Jan 25, 2018

Meghan Callaway is a goddess of pull-ups and training information. We spent an hour borrowing just a little of the library of knowledge in her brain. She discussed training tools to be able to perform or improve pull-ups. She may know more on he topic than anyone else alive. We also hit on some of the traditional problems with felmale fitness marketing, why the answer "it depends" is important to understand in fitness, workouts for empowerment, and a discussion about the dangers within our industry of taking extreme positions on social or political ideas.

Special Guest: Meghan Callaway.

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Episode 21: Braeden Wright: Model to Musician...how fitness helped build a foundation. Jan 17, 2018

Braeden Wright chronicles his approach to fitness and nutrition as he pursued a successful modelling career, working for Calvin Klein among other notable brands. Now progressing into a career in music, Braeden's fotn as regimen remains at the core of his success. He offers his habits and tactics that have worked and shares some fun stories about his career.

Special Guest: Braeden Wright.

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Episode 20: Andy Morgan: BIG Steaming pile of Andy...success in Japan, how to network in the fitness community, and the blueprint to becoming an industry leader. Jan 16, 2018

Andy Morgan graces us with his British charm and wit, takes us through a series of long thoughtful pauses as he recounts learning karate in response to a bottle attack in Birmingham England as a youth that later took him all the way to Japan where he established himself as a leading authority in nutrition.

Andy has a lot of great advice for trainers learning their way through the industry and a ton of valuable nutrition takeaways for the fitness enthusiast, particularly some blunt thoughts on ideas like biohacking.

Join us for a big steaming pile of Andy.

Special Guest: Andy Morgan.

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Episode 19: Mark James & Michell Bagnell: THAT Fit couple...asthetics, mastering your mindset, and doing fitness in China? Jan 15, 2018

Michelle Bagnell and Mark Mitchell visit our podcast to talk about their careers in fitness, time spent living in China and the different world of Chinese gym culture. They hit on the highs and lows of their individual fitness competition experience, the dangers of taking shortcuts to achieve the ideal physique, plus more.

Special Guests: Mark James Mitchell and Michelle Bagnell.

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Episode 18: Chad Hargrove: Selling The Truth...Cutting through the social media fluff to provide honest info. Jan 11, 2018

Chad Hargrove a Toronto based personal trainer and online coach joins us to talk about going from just scraping by in a commercial gym to having a successful independent business.

We talk about how social media helped boost his career and how we can use online coaching to help more people and how clients benefit.

Chad shares his thoughts on how we deal with the dishonest messages often shared through social and mainstream media.

Special Guest: Chad Hargrove.

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Episode 17: Dean Somerset: There can be only one...Career advice for young trainers, moving facilities as an established trainer, and a little bit of #science Jan 04, 2018

Dean Somerset is among the most accomplished yet young professionals in the fitness industry. 13 years deep at a commercial gym it was time for a change. Dean discusses the move and his upcoming plans for this year.

We get into his personal evolution over that span and look at how the industry has evolved over time.

We also have details about Dean's info product with Dr Mike Israetel - The L2 Fitness Summit which is now available to download.

Enjoy our first returning guest interview.

Special Guest: Dean Somerset.

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Episode 16: Lindsay Somerset: Winning against depression, eating disorders, and serious injuries. Oh and dogs, lots of dogs!!! Jan 02, 2018

Lindsay Somerset is indomitable. She shares her winning attitude and experience as she triumphed over an eating disorder that could have halted her cycling career. Add to that the battle with depression and anxiety. Fate wasn't done yet, throwing her over her handlebars in a brutal crash leading to a serious back injury. She recovered with her husband Dean's help(you may have also heard of Dean Somerset) Yet she stood on a national podium accepting a medal in spite of all of those obstacles. She shares the story with us. Oh and she loves all things dogs. Listen to find out more.

Special Guest: Lindsay Somerset.

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Episode 15: Sam Spinelli: The Strength Therapist Dec 28, 2017

Sam Spinelli joins us from his new home in Southern California as we hit the deep freeze in Edmonton. In our last podcast of 2017 Sam talks about his pursuit of his doctorate in Physical Therapy, his passion for barbell sports and how their rise has benefited people. Sam gets into his passion for battling fitness misinformation and a deep discussion of the scope of practice of physical therapists and trainers, where the lines blur, and dangers of professionals going outside their scope.

Special Guest: Sam Spinelli.

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Episode 14: Dean Guedo & Andrew Coates: The podcast that could (Back story, year in review, and a rant or two...) Dec 21, 2017

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Episode 13: Mark Fisher: Building a Business Around Ninjas and Unicorns Dec 14, 2017

Mark Fisher graces us with his time to discuss the unique success of Mark Fisher Fitness his business in New York City that caters to an underserved community blending the artistic flair of the arts and theatre community with the evidence based fitness industry.

Mark approaches his world with unconditional positive regard. He brings a charisma to our world that helps penetrate deeper into the he mainstream consciousness usually dominated by the trendy sellouts.

We talk about the important of culture in our world and a series of other great discussions that we cannot quote do justice in a brief description. Hope you enjoy this as much as we did.

Special Guest: Mark Fisher.

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Episode 12: Kelly Coffey: Hit of Pleasure Dec 07, 2017

Kelly Coffey of www.strongcoffey.com joins us to dive into the challenges within the emotional side of our fitness journeys. She is a passionate trainer and writer who helps primarily women work through the difficulty of our tendency to self sabotage. We don't feel worth the effort and we defeat ourselves. Kelly works to beat back that mentality and help people treat themselves better.

Enjoy Kelly's provocative charm as we explore her work and discuss some great takeaways that we hope the listener can use to help themselves.

Special Guest: Kelly Coffey.

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Episode 10: Patrick Umphrey: I Believe In Magic Nov 30, 2017

Patrick Umphrey shares his career exploits as an online coach and the creator of the famed online fitness community Eat, Train, Progress. He talks the challenge in running a group of now 14,000 people, moderating the occasional trouble, and dropping a nasty banhammer on the worst offenders.

Patrick also talks about his second career as a close up magician.

Join as Patrick shares his perspective on a variety of relevant industry topics including his thoughts on what trainers should look like(here's your hint - he strongly believes it shouldn't matter).

Special Guest: Patrick Umphrey.

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Episode 11: Hannah Gray: Hannah's Commandments Nov 30, 2017

Hannah Gray is an Edmonton based trainer and fitness writer on her website grayareastrength.com.

Hannah joins us and we dive deeply into the battle women face to succeed in an industry that is dominated by men. We talk kids and weight lifting, Hannah's own journey from an obese trainer to a strong lean weightlifting machine, and a variety of other takeaways for our listeners.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 9: Dr. Mike Israetel: From Russia With Love Nov 23, 2017

Dr Mike Israetel joins our podcast to tell his life story, leaving Communist Russia as a child, getting a PhD in the US, bodybuilding and Brazilian Jiu Jitsu, and co-founding the wildly successful Renaissance Periodization.

We talk what works and what doesn't for building muscle mass and wander down a few fitness industry rabbit holes.

Join us for easily the funniest episode to date.

Special Guest: Dr. Mike Israetel.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 8: Sohee Lee - Making Moderate Cool Nov 16, 2017

Sohee Lee is a skilled and sought after Fitness and Nutrition Professional who took a break from studying her Masters to talk with us about a wide array of important fitness and nutrition topics. Most notably making the often unsexy message of moderation and healthy habits into something people buy into and depart from the extreme behaviours that are often en vogue in Fitness.

Special Guest: Sohee Lee.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 7: Carter Good - Info-graphic Guru Nov 08, 2017

Carter Good is a rising star in the fitness industry thanks in large part to his skill at creating eye catching nutrition infographics. He joins us to talk about how his career took off due to his use of this tool, his own personal weight loss journey, how that journeyed translated into an online coaching career, and a few other related topics. Join us as we talk in depth with Carter

Special Guest: Carter Good.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 6: Jordan Jeske - Community.Golf.Performance Nov 02, 2017

Jordan Jeske is a skilled, passionate, and charismatic trainer in Edmonton. Jordan created the Golf Society as a vehicle to help people and create community, and merge his dual passions for fitness and golf. Jordan sits down with us to talk about all of this and tells the story of his earlier career in carpentry and the transition into full time training.

Special Guest: Jordan Jeske.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 5: Jay Ashamn - Pump, Dump, and Hump Oct 26, 2017

Jay Ashman is a veteran of the fitness industry. Having worked as a coach and manager in a variety of roles over the years along with an athletic career, Jay brings a ton of experience to the table to help others. His Facebook group community, Pump, Dump, and Hump is a growing project that creates a safe place to have conversations that not only relate to fitness but also sexuality and gastrointestinal health.

Please enjoy Jay's story and follow him on social media and join Pump, Dump, and Hump

Special Guest: Jay Ashman.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 4: Michael Dietrich - Mountain Mike Oct 19, 2017

Our friend Michael Dietrich joins the podcast to talk about his Moutain Mike adventures with his dog BearBear, about a career in the fitness industry, practical nutrition, competitive fitness industry pitfalls, and more. Check it out.

Special Guest: Michael Dietrich.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 3: Alfred Jong - The Strength Guy Oct 11, 2017

Alfred Jong of the Strength Guys is gold medal winning IPF powerlifter and gold medal winning coach. He joins us to be our very first recording guest in an episode that tackles a variety of fitness and nutrition topics.

Special Guest: Alfred Jong.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 2: Tony Nguyen and Jordan Pariseau - F.R.E.E Fitness Oct 04, 2017

Tony Nguyen and Jordan Pariseau of F.R.E.E. Fitness join us to talk about their unique Pay How You Feel business model and about making fitness more accessible to more people.

Tony and Jordan are Edmonton based trainers and entrepreneurs on a mission to bring a more flexible and affordable training model to more people who need support. In this episode we delve into the process of how they hatched this clever concept and hints at their future.

If for nothing else listen to experience Jordan's pure fire behind a mic, as his career doubles as both a trainer and a successful hip hop artist.

Special Guest: F.R.E.E Fitness.

--- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support

Episode 1: Dean Somerset - I only believe in #SCIENCE Sep 28, 2017

Special Guest: Dean Somerset. --- Support this podcast: https://podcasters.spotify.com/pod/show/liftfreediethard/support