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    Arts

    Liberatory Business with Simone Seol

    Let’s build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.

    We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled. 

    Advertise

    Copyright: © 2025 Liberatory Business with Simone Seol

    • Apple Podcasts
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    Latest Episodes:
    32. How to find your people: Part 4. Slow growth is real growth Aug 26, 2025
    Show notes

    In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success.

    In this episode, you'll learn about:

    • Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growth
    • The hidden costs of chasing shortcuts — and how they actually train your brain to think in ways that lose money
    • Four business fundamentals that predict long-term success better than follower counts or viral posts ever could
    • The difference between being patient vs. passive

    In a world where everyone else is burning out chasing the latest growth shortcut, find out why patience might be your best friend in business.

    ----

    Business Fundamentals Assessment Worksheet

    Instead of asking "Is this working?" based on follower counts or viral posts, assess your actual business fundamentals — the underlying factors that predict long-term success.

    1. Do you actually enjoy the work itself?

    Reflection questions:

    • Do I find satisfaction in the process of sharing my ideas and connecting with people?
    • Am I showing up because I want to, or just because I think I have to?
    • Does my current approach align with my values and authenticity?
    • What aspects of my work energize me vs. drain me?

    To do: Identify one change you could make to enjoy your work more.

    2. Are you getting better at your craft?

    The craft of your actual work:

    • Am I more skilled at delivering my product/service than I was 6 months ago?
    • What specific improvements can I point to?

    The craft of marketing and selling:

    • Am I getting more comfortable sharing more of myself (not just polished work)?
    • Am I finding it easier to focus on genuinely helping rather than performing value?
    • Am I better at understanding what people actually need help with?
    • Am I learning to be more creative with marketing (vs. cold strategy)?
    • Am I finding it easier to have real conversations (vs. broadcasting)?

    To do: List 3 specific ways you've improved in the last 6 months:

    3. Are you actually building relationships?

    Remember: Growth starts with people closest to you. Don't dismiss connections from friends, family, or colleagues as "not real."

    • Are people responding to your work (even if slowly)?
    • Are your ideas traveling (people mentioning/sharing them)?
    • Have you had genuine conversations this week?
    • Are you helping people without attachment to outcomes?

    To do: List 5 real connections/responses from the past month (no matter how small).

    4. Are you actually showing up consistently?

    Are you doing the work or just stressing about the work? Track time spent this week on actually creating and sharing something that matters to you, having real conversations with human beings, helping someone solve a problem vs. stressing, analyzing, researching, overthinking.

    What foundation are you building that you can't see yet?

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    31. How to find your people: Part 3. Put creativity before strategy Aug 19, 2025
    Show notes

    In the third episode of our 4-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work.

    In this episode, you'll learn about:

    • Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategy
    • Four paradigm shifts that move you away from chasing followers
    • How to work with (not against) your unique communication style, timing, and creative seasons
    • Why building your own "one-in-8-billion blueprint" is the most pragmatic path to sustainable business relationships

    Let me show you why you don't need to figure out something new to be more magnetic -- you just need to stop hiding who you actually are.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    30. How to find your people: Part 2. Decolonize the idea of giving value Aug 12, 2025
    Show notes

    You've probably heard this advice a million times: "give value."

    Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?

    Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.

    Listen to this episode to explore:

    • Why the ubiquity of "giving value" makes your shares invisible
    • Why this framework sets up an impossible mental calculation that drives good-hearted people crazy
    • How conventional marketing advice is literally built on colonial thinking
    • The one simple question that changes everything about how you show up

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    29. How to find your people: Part 1. Talk less about the work Aug 05, 2025
    Show notes

    Let me help you find your people online (Worksheet included below!)

    The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix!

    Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being?

    Listen to this episode to discover:

    • What your brain is really scanning for when someone lands on your feed (hint: it's not your credentials)
    • Why your "professional" content might be alienating your potential clients
    • The counterintuitive reason you should collect more rejections, not fewer
    • The beliefs you're hiding that would make the right people obsessed with you

    Unless you prioritize this, you'll keep attracting lukewarm followers who never buy anything.

    ________________

    Worksheet: five questions for leading with who you are

    Question 1: What's your natural way of speaking that you edit out to sound more professional?

    Examples: Maybe you're naturally blunt and tell people exactly what they need to hear, but you soften everything because you're terrified of being called mean. Maybe you use crude humor but sanitize everything because you're afraid people will think you're inappropriate. Maybe you explain things through weird pop culture references but force yourself to use boring, generic examples instead.

    Question 2: What aspects of how you actually work and became who you are, are you hiding because you feel like it's not relevant?

    Examples: Maybe you have ADHD and work chaotically, but you're ashamed and spend hours forcing your content into logical order. Maybe you started your business after getting fired for being "difficult to work with" but craft some vague story about turning setbacks into opportunity. Maybe you grew up in foster care and that trauma is exactly what makes you good at helping people, but you never mention it.

    Question 3: What part of your personality do you think would make people unfollow you?

    Examples: Maybe you're ruthlessly competitive but exhaust yourself trying to sound zen and balanced. Maybe you have a dark, pessimistic outlook that makes you great at spotting problems, but you force yourself to sound positive and sunny. Maybe you're judgmental as hell with strong opinions but act nonjudgmental because being judgmental is "bad."

    Question 4: What gets you genuinely excited that you think is too weird to share?

    Examples: Maybe you're obsessed with reality TV but fear it makes you look stupid. Maybe you're fascinated by serial killers but don't want people to think you're disturbed. Maybe you're still obsessed with Disney movies at 45 but fear no one will take you seriously.

    Question 5: What beliefs do you hold that you intentionally avoid mentioning because it feels like too much?

    Examples: Maybe you think having kids isn't for everybody but avoid the topic because you don't want people to think you hate children. Maybe you think most people complaining about being "triggered" are avoiding personal responsibility but don't want to be insensitive. Maybe you believe people who are constantly broke are making terrible financial decisions but won't say it out loud because you don't want to look like an asshole.

    This week's challenge: Pick ONE question and share something real about it in your next post, story, or email. Watch what happens.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    28. YES to authenticity, NO to personal branding Jul 29, 2025
    Show notes

    The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity?

    Listen to explore:

    • Why personal brands are a less reliable business strategy than you've been told
    • The crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business success
    • The case for coherence over "branding"
    • A simple but powerful question to ask before sharing anything that will transform how you show up online

    Discover why the most sustainable and effective business strategy isn't about crafting the perfect brand image, but about having the courage to be genuinely, inconveniently, beautifully human.


    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    27. Why critics can’t actually hurt your business (Fear of Being Cancelled, Part 3) Jul 22, 2025
    Show notes

    In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think.

    In this episode, you'll learn about:

    • The vast gap between your loudest critics and those who actually make your business work
    • Why critics don't get in the way of your work -- and may sometimes even help your impact
    • The key differences between constructive feedback and bad faith attacks -- and how to tell the difference
    • What's really worth fearing (and it's not the opinions of internet strangers)

    This episode will give you the shot of permission, relief, and courage to do your most intentional work that you've been waiting for. Because what's inside you matters.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    26. Why you won’t get cancelled (Fear of Being Cancelled, Part 2) Jul 15, 2025
    Show notes

    What if everything you think you know about being "canceled" is wrong?

    Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you.

    In this episode:

    • Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creators
    • The attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in days
    • The comeback formula hiding in plain sight — what successful recoveries reveal about audience psychology
    • Why good intentions aren't just nice-to-have — the practical protection that comes from genuine service

    Ready to stop creating from fear? This is part 2 of 3 in my series on overcoming the fear of being canceled once and for all. Enjoy this episode, and tune in next week.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    25. How to build an uncancelable identity (Fear of Being Cancelled, Part 1) Jul 08, 2025
    Show notes

    The biggest threat to your voice isn't the internet mob.... it's YOU!

    If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say...

    ... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel you.

    The first step to becoming un-cancellable?

    Developing an un-cancellable relationship with yourself.

    Let me show you how.

    This is Part 1 of a three-part series on disarming the fear of being cancelled to do your most courageous work. Next week we're getting into the messy reality of what actually happens when you put yourself out there. Tune in again!

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    24. Why life coaching is a horrible business (feat. Billy Seol) Jul 01, 2025
    Show notes

    Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence.

    But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income.

    My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative.

    Listen to learn more about:

    • The multiple skill sets required to run a coaching business (and why most other professions only require one)
    • Where life coaching fits in economic sector models and what that means for market demand
    • How social and financial capital affect your chances of building a sustainable practice
    • Why coaching skills can enhance traditional careers more reliably than standalone businesses

    Let us be clear: we love coaching, believe in coaching, and our aim is NOT to discourage anyone. Instead, we want to equip you with the information you need to approach this work strategically and sustainably, so that coaching enhances your life rather than draining it.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


    23. Don’t go “all in.” Get a job. Jun 24, 2025
    Show notes

    Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode.

    Listen to learn more about:

    • The unholy truth about who created "GO ALL IN" culture - and why it was never meant for you
    • Why having a "normal job" is your unexpected secret weapon in business-building
    • Why most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEAST progress
    • Practical strategies for managing your energy and time when you're building a business around other work

    If you are seeking a job, or already have a job that supports you as you work on your business, this episode will help you to feel proud of yourself. Because your path is one of wisdom, self-respect, and sharp strategy.

    ———

    I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.

    📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails

    📷 Instagram — @simone.grace.seol


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