LEXclusive - A Law Firm Marketing Podcast by PaperStreet Web Design and Marketing

The Top 10 Content Marketing Tools for Attorneys and Business Owners Feb 14, 2025

Creating your own web content can be one of the easiest marketing options attorneys and professionals can pursue. You're certainly an expert in your field, so use that knowledge to create engaging and informative posts for your past and future clients.

In order to make the content creation process less daunting, PaperStreet outlines the top 10 web tools to use to help you craft the material and optimize it for SEO. (Bonus: Most of these tools are free!)

Google Ads Tutorial: Top 5 Tips for Gaining the Highest ROI Jan 24, 2025

Google Ads may seem easy to set up, but it's not as user-friendly as it appears. Getting the highest ROI requires more than just clicking 'launch.' In this episode of PaperStreet's podcast , our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid costly mistakes. Prefer to watch on YouTube? Click here.

Top 10 Content Writing Tips for Your Firm’s Website Dec 04, 2024

Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. With that in mind, PaperStreet's host, Nancy, is joined by our Content Director, Allison, to discuss the top 10 most important tips to keep in mind.

How to Tell if Your Website Needs a Refresh Nov 12, 2024

Yes, the appearance of your website is important, but there are many other telltale signs that your website needs an update. In this episode of PaperStreet's podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign.

Attorney SEO for Novices: Easy SEO Strategies for Your Website Oct 23, 2024

Many law firms have had some experience with SEO or at least know the basic principles. In this episode of LEXclusive, however, we build upon that knowledge by outlining higher-level SEO concepts and explain how to utilize them on your website.

Podcasts episodes also available on YouTube.

Special Guest Episode: PaperStreet Interviews CEO of AI-Pioneer, Parambil Sep 30, 2024

Working with attorneys for over 20 years, PaperStreet is carefully monitoring the use of AI in the legal industry. While not all options will lead to marketing or legal success, PaperStreet was impressed with the efforts of Parambil. Our host, Nancy, interviews Parambil CEO Sara Dwyer to better understand how AI can assist with how attorneys can review medical records for their claims

Google Analytics Tutorial for Law Firms and Business Owners Aug 21, 2024

Google Analytics is a free program that allows you to monitor your website’s performance for things like traffic, SEO date, conversions and more. PaperStreet’s team created this show to walk you through the most important data for attorneys and business owners to review.

If you prefer to watch the video, check out our YouTube channel today: https://www.youtube.com/watch?v=PFA3EVk3aA0&t=15s

How to Start a Podcast for Your Law Firm May 22, 2024

Believe it or not, starting a podcast for your law firm is one of the lowest cost and easiest marketing strategies you can do. Listen to PaperStreet Web Design's podcast as we provide all of the information attorneys need to get your show started and how to write the best scripts.

Top 10 Law Firm Blog Topic Ideas to Keep Your Content Fresh May 02, 2024

Blogging is one of the most important marketing techniques a law firm can utilize. From SEO benefits to encouraging repeat site visitors, there is a host of benefits to regularly publishing your posts. As lack of ideas is often the key reason for infrequent posts, our host Nancy is joined by members of PaperStreet’s content team to present you with 10+ ideas for great blog topics.

How to Set a Budget for Your Law Firm SEO Campaign Mar 11, 2024

At PaperStreet Web Design & Marketing, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO does have inherent costs that come with a successful campaign, and this podcast episode outlines the costs to consider and also some money-saving tricks.

10 Website Design Mistake Lawyers and Businesses Should Avoid Mar 07, 2024

Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your site – and you as a law firm or business. Consider these 10 items outlined by the team at PaperStreet Web Design and Marketing as you plan for your new site or site redesign.

The Top 10 Technical Mistakes Website Owners Make Jan 29, 2024

There's nothing wrong with trying to run the website for your business. That said, websites can be tricky to maintain and update. In this episode from PaperStreet Web Design and Marketing outlines some of the most common mistakes we see our clients make. From not optimizing your images properly to incorrectly submitting your site map, our team lets you know the hints you need to know to keep your site performing at its best.

How to Set a Marketing Budget for Your Law Firm Dec 21, 2023

Statistics suggest that many law firms don't set aside funds for a marketing budget. For those who do, the money is often spent quickly and not re-visited each year. In this episode of PaperStreet Web Design and Marketing's podcast, the team identifies some basic costs to keep in mind for both your website and digital marketing strategies.

Law Firm Website Design Trends & Tips for 2024 Nov 06, 2023

Considering a new website for your law firm in 2024? If not, should you be? Join PaperStreet's Creative Director, Web Director and host, Nancy, as they discuss the top attorney website trends and tips for the new year.

How to Select a Web Host for Your Website: Top Questions to Ask Oct 18, 2023

Too many attorneys and other website owners don't fully appreciate the importance of a reliable website host. Cheaper is almost never better, as a strong web host helps with your website security, plugins and more.

Listen to PaperStreet's podcast to learns the ins and outs of website hosting, and what you should be asking your potential vendors.

Special Edition: Time Management Techniques for Lawyers Presented by Bill Jawitz Sep 15, 2023

In this episode, we talk to one of PaperStreet's clients, Bill Jawitz. Bill is a coach for attorneys, specializing in time management techniques. He presents the hallmarks of his teachings, including his "Eight Keys to Powerful Productivity." After the show, be sure to visit Bill's site and learn more about his trainings.

The Power of the Written Word -- Content Marketing for Attorneys Aug 17, 2023

More important than many other marketing efforts, content marketing is a tremendously important element of any law firm marketing campaign. Let how to promote your brand and expertise as well as attract clients using our proven attorney content marketing tips in this episode of PaperStreet's podcast.

Law Firm Social Media 101: Understanding the Goals and Strategies Needed for Success Jul 13, 2023

Social media marketing for law firms is much more complex than simply posting your news on LinkedIn. Listen to PaperStreet's team as they breakdown the goals, content, and designs needed for success.

What is Your Law Firm Website Missing? A Discussion of the 10 Most Overlooked Elements Jun 09, 2023

Having a website for your law firm is only half the battle in many instances. In this episode, our host Nancy, is joined by CEO of PaperStreet, Pete, and Creative Director, Elyssa, to discuss what elements many attorneys neglect to include on their sites.

Google Ads 101: Everything Your Need to Know About Setting Up Paid Ads on Google May 05, 2023

Poor ad management has led many law firms to shy away from paid ads on Google. As such, our next episode outlines what law firms and business owners need to understand about pay-per-click ads in order to run a successful campaign. Our Pay-Per-Click team here at PaperStreet teaches you how to get started and what to look out for as your campaign progresses.

The Best Plugins for Your WordPress Website Apr 13, 2023

WordPress is a fantastic CMS to use for your website. One of its best features is its vast array of available plugins to enhance your marketing and functionality. In this episode, a few of PaperStreet's development team members talk about how to select plugins, what to avoid and some of the best ones to install.

Search Engine Marketing: What Is SEO and Do You Need to Do It? Mar 03, 2023

SEO, short for search engine optimization, is a form of marketing that centers around your rankings on Google and other search engines. Our podcast identifies the various components of SEO campaigns and offers insights as to whether or not businesses and law firms should pursue this strategy.

What You Need to Know About ADA Compliance for Your Website Feb 02, 2023

ADA Compliance is a vital component of your website management. Listen to PaperStreet's team as they discuss what is most important for both enhancing accessibility and adhering to the law.

10 Misconceptions Lawyers Have About Digital Marketing Jan 05, 2023

From website design errors to wasted funds, many attorneys simply lack the proper information regarding how they market their firm. PaperStreet outlines the 10 biggest misconceptions our clients relay to us about website designs and digital marketing.

What Attorneys Need to Consider When Creating a Digital Marketing Campaign Nov 29, 2022

As many law firms focus largely on the budget when creating or enhancing a digital marketing campaign, many other important elements are overlooked. Our host, Nancy, interviews Elyssa, Creative Director here at PaperStreet, and Alex, our VP and Internet Marketing Director in order to provide some insight into your website's performance, how to analyze your competitors and other important considerations.

The Three Biggest Mistakes Attorneys Make with Their Marketing Campaigns Nov 29, 2022

Join Nancy, Client Relations Manager and host of LEXclusive, the new podcast produced by PaperStreet Web Design and Marketing as she discusses the three biggest digital marketing mistakes that lawyers make with our CEO, and general guru, Pete, and our Vice President, Alex.

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