Let's Talk Business - TopPodcast.com

The Importance of SEO Integration from Day One with Stephan Spencer Oct 14, 2024

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development.

Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life.

Stephan Spencer’s journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence.
In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success.
The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research.
Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.

00:04:24 - Balancing SEO expertise with spiritual purpose pursuits.
00:07:51 - SEO builds enduring assets; PPC has limitations.
00:10:04 - Research keywords, plan content, build linkable assets.
00:13:26 - Combine text with visuals for engaging content.
00:18:48 - Own your content; don't rely on platforms.
00:22:03 - Ensure Google accounts and tools are set up.
00:25:42 - Substantiated SEO case studies with detailed results.
00:27:15 - Free SEO hiring guide and interview tools available.
00:32:55 - Synchronicities increase with benevolence, creating cycles.
00:35:15 - Personal growth starts within, influences others.
00:38:01 - Optimize SEO: Research keywords, prioritize user-friendly content.

When you plan to redesign your website and you want to make sure that you’re optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you’re not.

Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That’s the way you can have the best of both worlds.

If you hire a professional firm to help you with SEO, don’t just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm’s clients’ URLs and use various tools to verify that the results are to your satisfaction.

Social media presents two obvious problems: first, you’re subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won’t matter how long they’ve been up.

The SOP Survival Guide for Busy Entrepreneurs with Chris Ronzio Oct 07, 2024

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ronzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling.

Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth.
In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation.
Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks.
Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability

00:02:00 - Transitioned roles, built systems; founded Trainual later.
00:05:39 - Managing growth is harder than starting businesses.
00:09:11 - Entrepreneurs scale by delegating and focusing long-term.
00:10:15 - Leaders focus on unique, non-delegable tasks.
00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training.
00:19:49 - Onboarding confirms or ruins new employees' initial experience.
00:20:46 - Offer $5,000 for employees to quit early.
00:25:20 - Importance of context, timing, success, and steps.
00:28:42 - Business change frequency influenced by industry pace, hiring.
00:30:58 - Delegation crucial early; formalize roles with growth.

Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.”

http://www.trainual.com/

http://www.thebusinessplaybook.com/

https://www.ptex.co/pandadoc

Delivering Promises and Elevate Business Credibility with Gerry O’Brion Sep 30, 2024

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brion—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career.

Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets.

Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences.
A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice.
O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications.
Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market.

00:04:51 - Focus efforts, refine niche, demonstrate unique value.
00:09:25 - Proof distinguishes your promise from marketing fluff.
00:12:45 - Helping businesses find their "because" for differentiation.
00:14:22 - What makes your business exceptional? List specifics.
00:17:01 - Strategically structure website for effective visitor engagement.
00:22:43 - Varied outreach methods tailored to listener's company.
00:26:06 - Innovative weed control additive for resistant pests.
00:28:47 - Understand and address decision maker's real concerns.
00:30:51 - Optimize messaging sequence based on consumer insights.
00:34:30 - Narrow your focus to grow faster financially.
00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility.
00:42:42 - Identify clients, unique value, and effective persuasion.
00:43:44 - Focus on delivering a unique, authentic because.

The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not?
The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else.
The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do.
Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice.
The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.

Gerry Website

They Buy Your Because

Panda Doc

Unlock the Power of Customer Retention and Reactivation with Mitch Axelrod Sep 23, 2024

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.

We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue.
Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality.
In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor.

Episode Timestamps

04:58 Focus on genuine potential clients, not indifferent ones.
09:40 Help clients attract, convert, retain, and reactivate customers.
13:04 Focus on their buying cycle for success.
14:42 Understanding clients' needs to facilitate their journeys.
17:04 Supporting brand journeys; focus on existing clients.
23:42 Build relationships and understand client needs deeply.
25:12 Prioritize long-term relationships post-sale for success.
28:45 Questioning authenticity: genuine or mere marketing tool?
33:39 Switch seats, advocate together, achieve mutual understanding.
35:43 Identify stakeholders and their roles for sales decisions.
40:19 Everyone matters: allies or adversaries based on approach.
42:41 Work backwards, language distinctions, leverage existing clients.

Practical Pointers that can learned from this episode :

Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships.
Don’t waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients.
Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?"
Start with serving rather than selling. Begin your meetings or calls with, "What’s the biggest challenge you’re facing right now that I might help with?"
When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it’s been a while since we last connected, and I wanted to make sure your needs are still being met."

Links :

https://ptex.co/pandadoc

https://thenewgameofselling.com/

https://www.youtube.com/user/mitchaxelrod

https://www.facebook.com/mitchaxelrod

Maximizing Savings and Financial Planning for the Jewish Community with Chaim Tauber Sep 16, 2024

Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler

Tune in to hear real-life success stories and rapid-fire advice on impactful books and personal aspirations. This episode promises to transform your financial life with practical wisdom and proven strategies for responsible spending and long-term savings.
Get ready to be inspired and empowered to achieve financial freedom with expert advice from Chaim.

Episode Links:

TauberSolutions.com

Chaim WhatsApp

Panda Doc

00:06:10 - Clear budgeting reveals unnecessary expenses and savings.
00:09:22 - Mindset difference in spending: Credit vs. Debit.
00:12:39 - Use debit card; keep credit card handy.
00:14:49 - Switching to debit saved millionaire $180,000 yearly.
00:18:12 - Knowing numbers helps identify and solve problems.
00:21:31 - Spouses often hide finances to avoid judgment.
00:23:34 - Start financial conversations with spouse to reach goals.
00:28:03 - Rents and home prices skyrocketing, mortgages increasing.
00:31:44 - Teach youth to save with small incentives.
00:35:46 - Emergency fund enables focus on family health.
00:37:24 - Stocks as gambling; possible gains or losses.
00:40:44 - Adapted Dave Ramsey’s principles for Haimisha lifestyle.
00:43:29 - Clients achieve financial independence in six months.
00:46:49 - Use high yield savings accounts; identify goals.

Practical Pointers from this episode :

Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey.
Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments.
If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps.
For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively.
Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.

The Magic of Luck and Grit in Business with Guy Kawasaki Sep 09, 2024

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world.

This episode sheds light on Guy’s philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva.

Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals.

Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact.

Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path.

00:04:23 - Standout: Learning sales from unconventional experiences in life.

00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient.
00:11:04 - Innovation essential; focus on customer needs, not product.
00:16:09 - Innovation through personal desire and empathy works.
00:17:26 - Customer feedback, talent, mission-driven work foster success.
00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly.
00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries.

Connect with Guy

Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Resources mentioned:

Book: If You Want To Write - Brenda Ueland

Mastering Chaos with Automation, Strategy, Leadership with Clate Mask Sep 02, 2024

In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0."

Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights.

In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise.

Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making.

Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership.

https://ptex.co/pandadoc

https://keap.com/lp/keap-growth-and-freedom-playbook

http://ptexgroup.com/goals

https://conquerthechaosbook.com/

http://keap.com/

00:04:20 - Frustrated by manual processes, found Infusionsoft software.
00:08:27 - Update book on marketing automation for small businesses.
00:10:53 - Entrepreneurship is exciting but has a dark side.
00:16:13 - Upgrade to Pandadoc for efficient document management.
00:19:50 - Establish purpose, values, mission, set goals. Balance in physical, spiritual, social, business, financial.
00:20:45 - Balance business, financial, social, physical, spiritual goals.
00:26:34 - Balancing leadership between dictatorship and democracy.
00:28:29 - Iterative process of drafting and refining.
00:32:24 - Automation drives profit; people, products, process produce. Leadership is about establishing clear culture.
00:37:00 - Focus on balance, reduce chaos in business.
00:39:39 - Free resources for personal and business success.

That’s my conversation with Clate Mask. My takeaways from this one:

Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom.
Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness.
Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth.
Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise.
Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.

Kosher Market Evolution and Branding Strategies with Menachem Lubinsky Aug 26, 2024

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis.

Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards.
Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion.
This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry.
Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky.

Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes.

For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market.

Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.

00:04:12 - Precise, perfectionist, role model, influential community leader.
00:09:25 - Effective advertising requires delivering a clear message.
00:12:33 - Branding is essential but can be risky.
00:15:43 - Brand positioning and commitment crucial for success.
00:18:37 - Branding requires professional input and commitment.
00:19:56 - Beware of taking divisive stances in business.
00:23:25 - Missed sales opportunities in Jewish communities, marketing.
00:29:32 - Various countries eager to produce successful kosher wine.
00:31:12 - Prioritize quality service for long-term success.
00:35:37 - Before pursuing an idea, do thorough research.
00:37:53 - Initial investment without proper interest risks loss.
00:40:30 - Podcast covers kosher industry trends and news.
00:44:04 - Growing trends in kosher market, quality products.

The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message.
Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same.
Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community.
There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends.
The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality.

lubicom

https://ptex.co/pandadoc

Balancing Accountability and Humility within Leadership with Dobbin Buck Aug 14, 2024

In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery.

Buck reveals how his diverse background, including his time in the US Army and building museum exhibits, shaped his leadership approach and business acumen. He emphasizes the necessity of a clear agenda and a competent team, and provides a gripping account of empowering middle management to foster innovation and growth.
We delve into the substantial impact of building a strong company culture in a remote work environment. Buck shares invaluable insights on strategies implemented at Get You Wired to maintain team cohesion and support, such as morning meetings and quarterly team-building events, enhancing communication and productivity.
Reflecting on leadership principles, he discusses the balance between humility and accountability, comparing these values with effective leadership practices. Buck highlights the importance of setting clear goals and metrics to maintain effectiveness and foster creativity within the team.
Join us as we uncover the secrets to Dobbin Buck's leadership and the principles that have driven Get You Wired to become an award-winning marketing agency. This episode is rich with practical tips, inspiring stories, and a deep dive into the world of business management and company culture. Don’t miss out on this enriching conversation!

00:01:50 - Two careers: soldier, museum builder, worldwide projects.
00:03:48 - Transitioned to marketing, now leading agency for 22 years.
00:07:49 - Current team more advanced, should lead company.
00:16:14 - Efficient processes, close attention to details maintained.
00:19:56 - Getwired has won several awards for its culture.
00:23:26 - Quarterly activities, December party, focus on relationships.
00:27:01 - Challenges of transitioning to remote work culture.
00:31:35 - Howard Schultz emphasized investing in people's retention.
00:33:45 - Efficient talent sharing and organized team structure.
00:38:35 - Fishing in Georgia, limited in summer temperatures.
00:39:35 - Fishing, reading, and meditation for mental balance.
00:44:22 - Effective leadership, remote work management, communication, team building.

www.getuwired.com

PandaDoc

That’s my conversation with Dobbin Buck. My takeaways from this one:

Effective leadership requires balancing humility and accountability. Leaders should recognize that they don’t have all the answers and must rely on their team’s expertise while maintaining clear metrics and goals to ensure everyone stays aligned and productive.
Transitioning to a fully remote work environment can be challenging but manageable with enhanced communication strategies. Regular morning meetings, mentorship programs, and team-building events can help maintain a strong company culture even when working remotely.
Regular and transparent communication is key to synchronizing vision and operations within a company. Weekly and daily meetings to discuss goals, performance, and potential optimizations help keep everyone on the same page and moving toward common objectives.
Deep relationships within teams are fundamental to a thriving company culture. Investing in team-building activities and events fosters connectivity and collaboration, crucial for a cohesive and motivated workforce.
Training and empowering middle management to become optimizers within the company is crucial. By giving them ownership and responsibility, you foster a culture of continuous improvement and innovation, essential for long-term success

Leading Through Crisis: Governor George Pataki’s Approach to Government and Business Jul 28, 2024

In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises.

As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies.

The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership.

We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises.
Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York’s contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies.

We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor.

https://ptex.co/pandadoc

https://www.georgepataki.com

That’s my conversation with Former Governor George Pataki, my take away from this one:

While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events.
Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times.
Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader.
A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future.
In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively.

00:05:29 - Governor recounts 9/11 emergency response, ignored security.
00:07:23 - Unified response across federal, state, city governments.
00:10:34 - Be open, honest, and transparent in communication.
00:15:24 - Federal workers inefficiency, Biden's lack of capability.
00:16:19 - Media protecting insiders, distorting news for agenda.
00:20:15 - Proud of government record, accomplishments and investments.
00:22:58 - Encourage optimism, unity, and involvement for progress.

Transforming Financial Struggles into Success with Rabbi Steven Burg Jul 22, 2024

This is episode rerun with Rabbi Steven Burg from Episode 159

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach.

In our episode, Rabbi Steven Berg emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development.
Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success.
We discuss Rabbi Berg's journey through various leadership roles in Jewish organizations and the techniques he uses for transforming struggling nonprofits into thriving entities.
Rabbi Berg shares insights on setting visionary goals, including his mission to connect 3 million Jews with Jewish wisdom.

0:02:15 - Turning Around Failing Jewish Organizations
0:05:30 - Importance of Organizational Structure
0:09:23 - Shifting from Chaos to Structure
0:11:45 - Self-Funded Projects and Their Challenges
0:14:20 - Implementing the Entrepreneurial Operating System (EOS)
0:18:43 - Overcoming Obstacles with Hard Work
0:19:30 - Importance of Delegation in Leadership
0:20:10 - Unique Challenges in Nonprofit Organizations
0:22:47 - Trusting Talented Individuals for Success
0:24:05 - Inspiring Story of Family Reconnecting with Heritage
0:27:15 - Books and Mentors Influencing Rabbi Berg
0:30:50 - Essential Strategies for Business Success
0:31:30 - Combining Vision with Effective Implementation
0:32:45 - Hiring Humble and Relentless Employees

Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Breaking Down Big Goals into Achievable Steps with Rabbi Shmuel Reichman Jul 15, 2024

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

In our episode, Rabbi Reichman emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development.
Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success.
We discuss the value of involving spouses in business endeavors and how shared missions and communication transform personal and professional relationships.
Lastly, we discuss the role of coaching and mentorship in overcoming obstacles and guiding personal and professional development, including Rabbi Reichman's approach to integrating therapy, coaching, and consulting.
This and so much more on the "Let's Talk Business" podcast... Let’s dive into our conversation with Rabbi Shmuel Reichman.

Timestamps:

06:05 - Devoted life to ideas and wisdom, blending worlds.
07:45 - Mission to synthesize personal development and business.
11:33 - Achieving balance across life's dimensions ensures success.
15:13 - Discovering and achieving personal and professional potential.
17:46 - Developing a vision for self-improvement and success.
22:12 - Self-improvement without needing validation from others.
24:42 - Discover and express your true self's purpose.
30:50 - Breaking down ambitious goals into manageable steps.
33:12 - Having an exercise partner is essential accountability.
36:03 - Essential hardcore success: identity, belief, mindset, persistence.
40:50 - Appreciate timeliness and impact of personal growth.
44:51 - Set a six-month deadline to transition careers.
46:01 - Embrace, control, and surround yourself for success.
49:41 - Spouse commitment surpasses business partnerships and values.
52:17 - Diverse coaching program covers therapy, coaching, consulting.
56:07 - Recognize and overcome irrational fears for success.

Practical Pointers:

You often hear people say that we shouldn’t mix family and business. But that’s not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed.
Even when you have bite-size goals on the way to the big vision, you still need accountability. That’s why having a partner is essential: a spouse, a coach, or someone else who will make sure that you’re doing what you set out to do.
It’s important to have a big and impressive vision; but you’ll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second.
Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there’s no reason to believe that failure is likely.
You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal.

Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary!

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Tackling Job Market Challenges with Automation and Strategy with Nesanel Moeller Jul 07, 2024

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I’m so excited to welcome our guest, Nesanel Moeller founder of Purple Stairs

Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.

In our episode today, we delve into the world of recruiting and career enhancement with special guest Nesanel Moeller. He shares insights into the challenges of job hunting, building a job marketplace platform, and the balance between attracting candidates and companies.
Nesanel discusses the importance of systematic onboarding processes, emphasizing the need for clear roles and contributions within a team. We also talk about the current tight job market, overpaying for talent, and the impact of automation and streamlining on the recruiting industry.
Moreover, Nesanel talks about his transition from social work to operations and recruiting, as well as the lessons he has learned from his experiences in building a software SaaS business. He shares advice for business decision-making, common misconceptions about automation, and his vision for the companies he works on.
This and so much more only on the Let’s Talk Business Podcast. Let's get right to our conversation with Nesanel Moeller.

LINKS https://www.linkedin.com purplestairs.com

To watch or listen to this episode, visit: https://ptexgroup.com/podcast/

Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast

PRACTICAL POINTERS:

Focus on honesty and realistic evaluation when advising individuals on their potential for increased value in the job market, promoting trust and credibility within the recruitment industry.

Implement systematic onboarding processes to ensure a positive employee experience and facilitate a smooth transition for new hires, ultimately contributing to higher employee retention.
Maintain a balance between automation and personalized interactions in recruitment processes to efficiently handle a large volume of candidates while preserving the human element in the hiring experience.
Take a step back and carefully assess decisions before making them to minimize potential setbacks and ensure strategic, well-informed choices when building and expanding companies.
Learn from successful business principles, such as those found in "Profit First" by Mike Mikalowitz, to optimize financial strategies and savings within a growing business venture.

TIMESTAMPS :

00:00 Podcast episode featuring Nassan Muller on recruiting. 03:49 Transition from consulting to recruiting in Penguin. 07:23 Automation reducing value, budget cuts affect job market. 10:08 Recruiting challenges due to lack of clarity. 13:00 Purple Stairs: solving recruiting pain points online. 17:34 Questions about platform benefits for non-traditional recruiting. 21:32 Seeking job satisfaction and fair compensation concerns. 25:18 Economic challenges make job market tough. 27:47 Create profile, attract candidates, benefit companies' needs. 30:41 Software project involved investors, planning, design, development. 33:42 Developing systems for new employee onboarding challenges. 36:53 Communication before starting job is important. 40:15 Nisana Muller's advice for job market success.

GUEST BIO :

Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.

Recognizing shifts in the recruitment market, Nesanel founded Purple Stairs to address the need for a more efficient recruitment process. This innovative platform eliminates traditional recruitment fees through a subscription model, providing employers with direct access to a comprehensive candidate database.

Nesanel's dedication to optimization and market responsiveness continues to drive his passion for helping businesses thrive.

Why Automation is Essential for Business Success with Nathan Weill Jul 01, 2024

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I’m excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill

Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth.

In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives.
Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures.
I also discuss the common misconceptions about automation - such as automation equals job loss, too expensive for small businesses
Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication
This and so much more only on the let’s talk business podcast… let’s get right to our conversation with Nathan Weill

LINKS https://flow.digital

https://www.linkedin.com/in/nweill/

https://x.com/NathanWeill

To watch or listen to this episode, visit: https://ptexgroup.com/podcast/

Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast

PRACTICAL POINTERS:

Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload.
Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy.
Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads.
Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support.
Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses.

TIMESTAMPS :

04:01 Appreciation for team involvement and automation benefits.

07:04 Custom software takes time, but off-the-shelf works.

10:57 Efficient lead management crucial for sales productivity.

15:54 Automate lead tracking, notification, and response oversight.

18:18 Scheduling made simple with shared booking links.

23:26 Automate functions, enhance employee experience, streamline onboarding.

24:33 Automate systems for cost-effective and efficient onboarding.

28:30 Streamlining reporting processes for executives using automation.

33:37 AI drives automation with increased operational relevance.

36:39 Human interaction is important but automation essential.

37:38 Seek Zapier blog for full case study.

43:28 Started without standard procedures, had to catch up.

45:21 Use chatbots and automation tools for lead generation.

GUEST BIO :

Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company’s losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth.

Ranked as the #1 certified expert worldwide on Zapier's marketplace and certified by Keap, Pipedrive, Airtable, and many other tools, Flow Digital offers workflow, sales, and marketing automation as well as CRM implementation. Nathan and his team save clients around 45,000 hours per month and have generated over $10 million in ROI to date.

The Purple Cow, How to Be Remarkable with Seth Godin Jun 24, 2024

This is episode rerun with Seth Godin from Episode 157

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)

Practical Pointers:

Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing.
Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals.
Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion.
Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out.
Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.

Timestamps:

- Purple Cow by Seth Godin: 00:01:03

- Seth Godin's books: 00:02:21

- Permission Marketing by Seth Godin: 00:08:15

- Phone automation for restaurants in New York City: 00:17:58

- The Long Tail concept: 00:19:06

- The Song of Significance book: 00:20:19

- The Carbon Almanac: 00:26:23

- AI and its impact on businesses: 00:29:45

- The blog of the speaker: 00:34:25

- The Song of Significance: 00:20:19

- The Zen Master story: 00:32:00

- The new Mission Impossible movie: 00:31:45

- AI, electricity, and their impact on the world: 00:30:52

- The Art of Possibility by Ben Zander and Roz Zander: 00:36:23

Key Quotes:

“Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin

“Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin

“Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Unveiling the Secrets of E-Commerce Finance with Pinchas Engel Jun 17, 2024

Welcome to another exciting episode of "Let's Talk Business"!

In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinit Bookkeeping, to delve deep into the world of e-commerce and financial management.

Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business.

From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success.

Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel!

BIO : Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he’s helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support.

LINKS : pinitbookkeeping.com To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast.

TIMESTAMPS :

06:20 Business owners must know key financial metrics.

08:08 Key business metrics: return on investment, profitability.

13:10 High product profit gives room for contingencies.

17:12 New companies need strategy to succeed.

19:31 CFO focuses on future; bookkeeper, controller on past.

21:46 Marketing spends should align with company objectives.

26:33 Outsourcing services for business growth and efficiency.

29:54 Start with pricing, then justify cost.

32:55 Prefers business conversation over transaction categorization stress.

35:46 Create a clear business roadmap for success.

39:34 "Assess skills, seek support, and plan growth."

PRACTICAL POINTERS:

Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary.
Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking.
For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight.
If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy.
Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.

From Struggling Salesperson to Top Producer with Eric Lofholm Jun 10, 2024

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I’m excited to welcome back my good friend and past speaker of the Let’s Talk Business Conference, Eric Lofholm

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric has been teaching people how to make more sales since 1999.

In today’s insightful discussion, our host Meny Hoffman sits down with master sales trainer Eric Lofholm to delve into the intricacies of achieving sales success. Eric shares his expertise on the pivotal "inner game" of sales, emphasizing the importance of mindset and beliefs in driving performance. From viewing selling as a service to overcoming the fear of rejection, Eric offers practical tips and strategies to elevate your sales game.

Tune in as we explore the transformational sales triangle, uncovering the critical roles of mindset, technique, and consistent action. Eric also shares his personal journey from struggling salesperson to top producer, highlighting how proper training and a positive outlook can revolutionize your career. Whether you’re an entrepreneur, salesperson, or sales manager, this episode is packed with valuable insights on goal setting, planning, and the art of closing deals.

Join us and learn how to master the inner and outer game of sales, leverage content creation and technology, and most importantly, fall in love with the sales process itself. Get ready for a transformative conversation that will reshape your understanding of sales and set you on the path to success!

This and so much more only on the Let’s Talk Business Podcast… Let’s get right to our conversation with Eric Lofholm

Links :

wwww.saleschampion.com https://www.linkedin.com/in/ericlofholm

https://www.facebook.com/ericlofholm

https://www.youtube.com/saleschampion1

https://www.facebook.com/EricLofholmInternational

TIMESTAMPS :

05:34 Explore strengths and passion for successful sales.

06:32 Being in sales is universal, skills essential.

11:13 Negative beliefs create roadblocks, especially in sales.

14:51 Prepare presentation with clear desired outcome defined.

18:43 Adapt communication and processes to each client.

21:52 Self-acknowledgment boosts sales success and confidence.

25:09 Transition from salesperson to manager requires different skills.

26:55 Consider compensation, leads, and text marketing efficiency.

30:35 Free goal-setting classes offered twice yearly online.

33:50 Key sales tips: positive mindset, action-based goals.

PRACTICAL POINTERS:

Eric Lofholm emphasizes the crucial role of maintaining a positive mindset in sales. He suggests the importance of being mindful of your thoughts, advising you to catch and replace negative thoughts with optimistic ones.
Focusing on actions rather than outcomes is another key lesson. Lofholm encourages setting action-based goals, such as making a certain number of prospect calls daily, instead of fixating on sales numbers..
Regular and structured planning is vital for sustained success. Eric highlights the importance of conducting mid-year and annual reviews to set and adjust your goals. By using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) framework, you can make your goals clearer and more actionable.
Understanding and being flexible in the sales process is essential. Mapping out the stages of your sales process and reviewing them periodically ensures that you stay in control.
Effective sales management involves understanding and facilitating your sales team. Knowing what motivates each salesperson and understanding their specific challenges allows you to customize your management approach.

How Laughing at These Money Mistakes Made Me Rich with Naftali Horowitz Jun 03, 2024

Welcome back to another insightful episode of "Let's Talk Business."

Today, our host Meny Hoffman dive deep into the intricacies of happiness, satisfaction, and fulfillment. Naftali shares his perspective on why fleeting happiness should take a backseat to the enduring pursuit of meaning and satisfaction. Drawing from his experience as a managing director and financial advisor at JPMorgan and his best-selling book "You Revealed," Naftali emphasizes the importance of living authentically, harnessing unique skills, and practicing gratitude.

In this episode, we'll explore essential financial wisdom, such as the importance of budgeting, responsible spending, and understanding investments to avoid risky ventures. We'll also hear Naftali's thoughts on economic cycles, adjusting standards of living, and prioritizing savings for the future. As Naftali and Meny tackle the challenges of modern financial pressures, they provide actionable advice for those living paycheck to paycheck.

We'll also illuminate personal development themes, like recognizing one's potential, focusing on self-improvement, and steering clear of futile comparisons. With discussions on self-esteem, the success of "You Revealed," and Naftali's plans for further contributions to self-development, this episode promises to inspire and empower you on your journey toward a fulfilling and responsible life. Tune in now to gain valuable insights into making meaningful changes in your financial and personal life.

Links :

Buy his book : https://www.artscroll.com/Books/9781422627464.html

Episode Timestamps :

05:29 Think twice before spending to avoid regret. 07:19 Choose long-term enjoyment through disciplined financial decisions. 09:44 Save, budget, and plan for financial security. 13:03 Importance of budgeting for understanding expenses and value. 18:07 Stocks yield 6-10% above risk-free treasury. 19:09 Questioning 14% return as less risky than stocks. 25:16 Comparing people is ridiculous; spurs personal growth. 26:48 Focus on your own potential, not others. 31:03 Professional perspective on personal development and growth. 33:18 Do you communicate, keep promises, seek shortcuts? 38:09 Gratitude is vital for happiness and fulfillment. 40:32 Be grateful for what you have, always. 44:19 Book changes lives, inspires self-development and learning. 46:20 The impactful Torah book is challenging yet popular. 50:01 Closing remarks encouraging sharing and subscribing.

Practical Pointers

Understanding and navigating economic fluctuations are crucial for maintaining financial health. By being aware of these cycles, individuals can make informed decisions about saving, investing, and spending, which can lead to more stable and secure financial outcomes.
Early financial planning is key to long-term stability. Initiating savings, investments, and retirement plans at the start of one's career can compound over time, providing a robust financial buffer and enabling greater financial freedom in the future.
Achieving financial balance is essential for a satisfying life. It's important to enjoy the present while also ensuring future financial security. This involves making conscious choices about spending and saving, allowing for both immediate enjoyment and long-term financial goals.
Breaking free from the paycheck-to-paycheck cycle requires deliberate financial action. By setting goals, reducing unnecessary expenses, and increasing income through various means, individuals can create a more sustainable financial situation that allows for savings and investment.
Budgeting is a powerful tool for uncovering financial vulnerabilities and creating opportunities for advancement. By regularly reviewing and adjusting a budget, individuals can identify areas where they can cut back on expenses and redirect funds towards career development or other investments that can lead to increased income.

Happiness, satisfaction, fulfillment, purpose, unique skill sets, gratitude, perspective, Naftali Horowitz, Meny Hoffman, Let's Talk Business podcast, personal development, economic cycles, financial advice, responsible spending, budgeting, comparing oneself to others, potential for growth, JPMorgan, Yu Revealed, investment risks, self-esteem, financial planning, retirement savings, reckless spending, fraudulent investment schemes, career advancement, time management, communication skills, self-improvement, book readership, Torah learning

Solutions for Today's Challenges: AI, Automation, and Smart Suite Innovations with Jon Darbyshire May 27, 2024

Welcome to "Let's Talk Business"!

In today's episode, host Meny Hoffman sits down with entrepreneur Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions.

Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management.

They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation.

Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies.

Jon's Links and Etc (smartsuite.com)

(https://www.linkedin.com/in/jondarbyshire/)

(https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell.

Advice I'll never forget : follow the customer.

Topics within this episode : ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks

### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards

### 3. Insights from Startup Grind Conference - AI's potential impact on various industries - Exponential growth and utilization of AI in businesses ### 4. Importance of Using AI for Task Automation - Automating disliked or inefficiently performed tasks - Leveraging AI for improved productivity and time-saving benefits ### 5. Selecting Software and Considering Tech Stack - Importance of the tech stack for younger employees handling day-to-day activities - Vetting the proper system for project management - Understanding available features - Mapping out the process - Utilizing free trials for comparison ### 6. Involving Team in Decision-Making Process - Creating ownership and involvement in chosen systems ### 7. Client Feedback and Product Development - 90% of feature growth from direct client feedback - Public roadmap and customer-inspired development - Building relationships through regular customer meetings - Involving customers in development processes for better outcomes and adoption ### 8. Archer's Referral Program and Hiring Practices - $2,500 offered for referrals leading to hires staying for a year - Assessing cultural fit through lunch meetings with existing team members ### 9. Long-term Versus Short-term Hiring Practices - Prioritizing culture fit and internal referrals - Differences between bootstrapped companies and venture-backed companies ### 10. Archer's Acquisition by EMC - Negotiations with multiple parties - Adjustments due to differences in company culture - Post-acquisition operational and community involvement changes - Archer's culture ultimately prevailing ### 11. Development of Smart Suite - Inspiration from Hoffman's break and startup investments - Need for a single platform to manage various processes and projects - Native integrations with over 6000 products - Eliminating the need for multiple point solutions ### 12. Data Integration and Management Reporting - Solving the problem of disparate point solutions - Importance of accessible and consolidated data for decision-making - User-friendly and collaborative interfaces for younger users ### 13. Use Case and Customer Experience with AI - Rebranding PTAC's group website focusing on UI/UX, coding, and analytics - Significant cost savings and efficiency improvements within 20 days of implementation ### 14. Future Strategic Goals for Smart Suite - Integrating AI in a non-intrusive and understandable way - Simplifying interfaces for general users while adding features for advanced users ### 16. Rapid-fire Questions and Personal Insights - Book recommendation - Memorable advice - Future traveling aspirations ### 17. Hiring Practices at Archer - Hiring individuals with specific experience levels - Focus on consulting backgrounds - Prioritizing employee referrals for cultural compatibility - Balancing hiring top talent with maintaining company culture This sequence encapsulates the primary and sub-topics discussed in this episode, providing a clear and comprehensive understanding of the content.

Keywords :

software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.

Narrowing Your Focus is Magic with Gerry O'Brion May 05, 2024

This episode is rerun of the Let's Talk Business Podcast Interview with Gerry O'Brion

This episode of the Let's Talk Business Podcast is brought to you by the Ptex Group, helping driven brands create their next.

(https://ptexgroup.com/contact/)

Marketing expert Gerry O'Brion joins host Menny Hoffman to discuss how small businesses can break through crowded markets using lessons from big brands. In this insightful interview, Gerry explains his "Because Framework" for developing compelling and differentiated messaging that attracts the right customers.

Gerry O'Brion speaks to companies and sales teams looking to drive revenue in crowded industries during times of great change. He teaches an influential yet straightforward framework that prompts customers to choose you over all other options. Gerry is renowned for revealing the “Power of BECAUSE” – the missing element that sparks sales and propels companies beyond the sea of sameness. After years as a marketing and strategy executive building iconic brands like Tide and Coors Light, he leveraged his C-suite experience with billion-dollar companies to create a proven system for influence. Gerry’s framework enables organizations of any size to achieve the gravitas and effectiveness of leading brands through targeted strategies.

(00:00:00 - 00:06:30) Demystifying Big Brand Magic

Big budgets help, but small businesses can still succeed through specificity - narrow your focus to serve your ideal customers exceptionally well.
Start crafting your marketing message by identifying your ideal customer and their needs using the "Because Framework": Who are you influencing? What are their insights? What's the promise/outcome? What's the proof (your "because")?
Your "because" must communicate what makes you different and better suited to delivering on your promise. Generic claims sound like marketing fluff.

(00:06:31 - 00:15:00) Mission vs. Messaging - What Customers Care About

Your company's inspirational "why" matters internally but customers care about "what" you do for them and "how" you deliver.
You can have multiple "becauses" to use for different audiences and at different points in your sales process.
If a competitor chose another provider over you, use that as an opportunity to uncover insights into their decision-making.

(00:15:01 - 00:23:30) Cracking the Code of Hard-to-Reach Prospects

An ultra-specific "because" tailored to the mindset of your influencer gave one company immediate access to previously unreachable decision-makers.
If you're struggling to break through, you likely need to better understand the person you're trying to influence and what problems they need to be solved.
Your "because" must be compelling and unique enough that ideal customers want to engage upon seeing/hearing it.

(00:23:31 - 00:31:30) Packaging Persuasion - Making the Most of Limited Space

For product packaging with limited space, be strategic about the messaging progression and highlight your most compelling "because" first.
The "Because Framework" works the same whether you're marketing to consumers, retailers, or distributors - identify who you're influencing and what matters most to them.
Highly targeted niche marketing helps small businesses punch above their weight class and appear more credible.

(00:31:31 - 00:39:00) The Power of Precision - Dominating Your Niche

When launching something new with a limited budget, ultra-specificity about who you serve helps you save money and increase conversion rates.
Big brands are relentless about listening to customers for insights - small businesses should follow suit.
If you lose out on a sale, use it as a learning opportunity to determine if something in your framework needs improvement.

Want to connect with Gerry O'Brion? Follow him on LinkedIn and visit his website: https://whatbigbrandsknow.com/

Key Quotes:

"The number one mistake is that we don’t insert the proof and everything we say doesn’t sound compelling." - Gerry O'Brion

"If we make a promise but don't finish that sentence of influence with the proof - the 'because' - everything we say sounds like marketing fluff."- Gerry O'Brion

"Your 'because' statement must deliver the certainty that you will provide what was promised, unlike anyone else." - Gerry O'Brion

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of the Ptex Group.

(Re-Run) The Power of Joy to Transform Your Business—with Barry Shore Apr 13, 2024

Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms.

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.

The Power of Joy to Transform Your Business—with Barry Shore

Our guest is Barry Shore also known as the Ambassador of JOY. I’m not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry’s story and how he turned that story into a lifelong mission. Without further ado, here is my interview.

Links Mentioned:

Episode Timestamps :

00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.

Accountability, Inspiration, Passion, and Feedback: Learning About Leadership with Chaim Berkovic Apr 08, 2024

Growing up in Williamsburg, Chaim Berkovic learned the importance of having a vision; years later, as the president and founder of Skyscraper Insurance, he was able to actualize that vision, even though the ways to achieve it were sometimes unclear. In this fascinating conversation, Meny asks Chaim about some of the methods he used to create and grow his business, as well as his strategies for being an effective leader. Listen in as they talk about transmitting passion to employees, how to maintain “brutal accountability” while also creating a positive company culture, the role of inspiration in leadership, what can be learned from failure, why feedback is indispensable, and more.

[00:01 - 05:00] The Visionary's Journey

Chaim’s transition from early failures to founding Skyscraper Insurance
The importance of learning from mistakes and taking calculated risks
How personal challenges fueled Chaim’s entrepreneurial spirit

[05:01 - 15:00] Risk Management and Client Trust

How Skyscraper Insurance approaches risk management differently
The significance of understanding client needs and building trust
Insights into the complexities of the insurance industry

[15:01 - 25:00] Leadership Beyond the Boardroom

The role of inspirational leadership in building a successful team
Balancing company culture with high performance and accountability
Strategies for nurturing a positive, growth-oriented workplace

[25:01 - 35:00] Mastering Growth and Scalability

Chaim’s perspective on business growth and strategic acquisitions
The impact of community and relationship-building in expansion
Learning from industry shifts and adapting for scalability

[35:01 - 46:08] The Mastermind Effect

The benefits of participating in mastermind groups for business leaders
How shared knowledge and accountability drive success
Chaim’s personal experiences and gains from mastermind involvement

Want to connect with Chaim? Follow him on LinkedIn. Head to Skyscraper Insurance for a better tomorrow!

Key Quotes:

"The biggest risk takers are the ones that know back end the calculated risks behind it." - Chaim Berkovic

"If your circle doesn’t inspire you, you’re in the wrong circle." - Chaim Berkowick

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Watch this episode on Youtube

https://youtu.be/R9h--lL2ftk

Find it on your favorite podcast app:

https://ptexgroup.com/ltbpodcast/

Direct link:

https://ptexgroup.com/accountability-inspiration-passion-and-feedback-learning-about-leadership-with-chaim-berkovic/

WhatsApp:

https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones Apr 01, 2024

So many people simply can’t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the world’s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success.

You’ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more.

[00:01 - 10:02] Early Beginnings to Sales Mastery

Phil's entrepreneurial spirit from a young age
Transition from business ventures to sales expertise
Introduction to the concept of "magic words" in sales

[10:03 - 20:46] The Art of the Pitch

Strategies for effective selling and communication.
Importance of understanding customer needs before pitching
Case studies illustrating successful sales conversations

[20:47 - 30:58] Language as a Tool for Influence

Discussion on the power of specific phrases and questions
How language can steer conversations and outcomes
Phil’s approach to teaching effective communication skills

[30:59 - 40:50] Leadership Through Words

The role of communication in leadership and team dynamics
Techniques for providing feedback and inspiring action
Stories of transformative leadership through strategic language use

[40:51 - 49:12] Real-world Applications and Closing Thoughts

Examples of language's impact in various professional scenarios
Phil's personal insights and experiences with communication
Final takeaways and the universal applicability of the discussed principles

Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words!

Key Quotes:

"Selling is earning the right to make a recommendation." - Phil Jones

"Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world." - Phil Jones

"Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting." - Phil Jones

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

HR Takeaways That Your Business Needs Today With Izzy Friedman Mar 25, 2024

Unless your business is growing fast, you probably haven’t thought seriously about Human Resources. But Izzy Friedman, an expert in HR and Senior Director of Human Resources for MEDRITE Urgent Care, thinks that you’re making a big mistake - and he’s ready to tell you all about the Human Resources issues you need to consider right away, no matter how big or small your business is. Check out Izzy’s conversation with Meny, which addresses HR issues including processes that will help you avoid liability, the correct and incorrect way to interview a potential hire, the difference between company culture and perks, how to encourage employees to become engaged in the company’s success, what to look for when hiring an employee (and the high cost of making the wrong decision), the right and wrong way to do performance reviews, what makes a good HR department tick, and more.

[00:01 - 15:18] Transitioning Paths: Sales to HR

Izzy's career shift from sales to HR
The impact of managerial experience on HR roles
Recognizing the value of employee engagement and conflict resolution

[15:19 - 30:39] HR Essentials for Business Success

The evolution of HR's role in modern businesses
Importance of legal compliance and structured processes
Employee-centric strategies for enhancing company culture

[30:40 - 45:12] Cultivating a Positive Work Environment

Implementing effective employee feedback and recognition systems
The role of HR in building a supportive and inclusive culture
Strategies for consistent employee development and satisfaction

[45:13 - 58:02] Performance Management and Growth

Discussing the nuances of performance reviews and employee growth
Balancing quantitative metrics with qualitative personal development
Aligning employee objectives with company goals for mutual growth

[58:03 - 01:06:37] Navigating Challenges in HR

Addressing the complexities of employee negotiations and terminations
The significance of succession planning and organizational resilience
Embracing change and fostering adaptability within HR practices

Want to connect with Izzy? Follow him on LinkedIn.

Key Quotes:

"As a business owner the more involved you are in the direct culture will actually give you an advantage to be more involved in the growth of the company in a positive way." - Izzy Friedman

"People are holding once you know where your employees are holding is when you can start to make decisions on a corporate level." - Izzy Friedman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman Mar 18, 2024

Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business?

In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.

In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you!

[00:01 - 08:55] Opening Segment

Gino Wickman’s background and work
His passion for what makes companies great, and entrepreneurs successful
His experience creating an operating system
The pure evolution and a journey of obsession
Make sure to check Entrepreneurial Leap

[08:56 - 29:25] Getting The Leadership Team on The Same Page

The business mindset before and after EOS
The leadership team gets 100% on the same page with a clear vision
Getting clear with your core focus
Why does the organization exist?
What does it do in the world?
What motivated Gino going from the EOS to identify the entrepreneur
Gino’s definition of what an entrepreneur is
The entrepreneurial range

[29:26 - 48:48] The Six Essential Traits of a True Entrepreneur

Gino breaks down the six essential traits of a try entrepreneur
What happens if you know there might be missing one or two of those traits
You’re not an entrepreneur. It's all or nothing
Understanding the glimpse and what you're good at
Paint a vivid picture of what the life of an entrepreneur looks like
Gino’s outlook on the point of mentoring
Find a mentor who is where you want to be
The mentor tracks
Take action and be patient

[48:49 - 54:51] Closing Segment

What Gino could share for entrepreneurs about notetaking in general
Learn more about Gino with the Rapid Fire Questions!

Connect with Gino

Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

“It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman

“If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman

“There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman

The Leadership Principles that Make Amazon Unique with Chaim Landau - Part II Mar 11, 2024

How can you implement Amazon’s leadership principles so that your business can become more efficient, more effective, more profitable, and more enjoyable? Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, has become an expert in these principles - and in this episode of Let’s Talk Business, he shares some of them, along with practical examples of how you can make them work for you. Join Meny and Chaim as they discuss how to make meetings more efficient, the real meaning of frugality, the importance of taking additional risks (even if you might lose big), the difference between one-way-door decisions and two-way-door decisions, what customer obsession means and what it doesn’t mean, why you need to have a mentor as well as why you should be a mentor, the place of personal development outside the office, and more.

[00:01 - 05:12] The Heart of Innovation: Customer Obsession

Customer obsession drives success
The importance of customer feedback
Balancing business needs with customer priorities

[05:13 - 10:29] Cultivating Agility: Decision-Making at Amazon

Quick decision-making fosters innovation
The one-way and two-way door decision framework
Learning from failures to accelerate growth

[10:30 - 15:41] Leadership Principles in Action

Bias for action in everyday tasks
The role of leadership principles in shaping culture
Accountability and growth through principle alignment

[15:42 - 20:16] Meeting Culture and Efficiency

Efficient meeting strategies at Amazon
The significance of narratives over slides
Streamlining participation to enhance productivity

[20:17 - 31:41] Personal Development: Beyond the Professional

The intertwining of personal growth with professional success
The value of mentorship and giving back
Scaling impact through personal and professional avenues

Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)!

Key Quotes:

"If you obsess over your customer, they will obsess over you in return." - Chaim Landau

"You need to fail because if you don't fail, your experience will not grow." - Chaim Landau

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Secret Genius of Amazon with Chaim Landau - Part I Mar 04, 2024

Amazon is a behemoth that dominates the world, yet in some ways, it runs like a startup company. How did founder Jeff Bezos manage to pull that off, while allowing it to continue to grow ever bigger? Join Meny and his guest Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, as they talk about the reasons that Amazon has been so successful, their insightful and helpful leadership principles, the importance of noticing and grabbing the opportunities that life offers you, the actual meaning of company culture (and why it matters), the way to start working in I.T., and more.

[00:01 - 07:15] Innovating at Amazon's Scale

Amazon's culture fosters autonomy and fast decision-making
The startup-like environment within a tech giant
Chaim's early intrigue with technology and his unconventional path into IT

[07:16 - 14:00] From Curiosity to Cloud Expertise

The journey from a foundational interest in computers to a leading role in AWS
Overcoming challenges and the power of self-learning
The significance of mentorship and coaching in Chaim's career

[14:00 - 21:00] The Amazon Leadership Philosophy

The influence of Amazon's leadership principles on employee behavior and company success
How Amazon maintains its innovative edge through culture
Chaim's transition from traditional IT roles to cloud computing

[21:00 - 28:00] AWS: Pioneering Cloud Transformation

The evolution of AWS and its role in Amazon's ecosystem
The creation and global impact of cloud computing
Chaim's role in advancing Israel's public sector through AWS

[28:00 - 36:22] Culture as Amazon's Backbone

The tangible effects of Amazon's culture on its operations and success
The distinction between perks and culture in the tech industry
Implementing Amazon's leadership principles in daily operations

Want to connect with Chaim? Follow him on LinkedIn and visit Amazon Web Services (AWS)!

Key Quotes:

"Culture is human software; it's psychology." - Chaim Landau

"An effective technology team is one that also has a very strong culture supporting it." - Chaim Landau

"You need to fail because if you don't fail, your experience will not grow." - Chaim Landau

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Bootstrapping, Delegating and Leadership with David Pilchik Feb 26, 2024

A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.

This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his journey to becoming a successful business owner, years after dropping out of high school.

In our interview, we discuss the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn how to be a modern-day business owner from David.

[00:01 - 06:36] The Unlikely Beginning

The transformative power of leadership roles at a young age
Overcoming the stigma of being a high school dropout
The importance of customer relationships in founding a business

[06:37 - 12:44] Building a People-first Culture

Creating an environment where employees feel valued and motivated
The role of accessibility and presence in leadership
Empowering employees for growth and leadership roles

[12:45 - 18:27] The Art of Delegation and Scaling

Strategies for effective delegation and team empowerment
Balancing personal involvement with strategic oversight
The importance of building a self-sustaining business model

[18:28 - 24:53] Competing in the Era of Amazon

Leveraging customer service and expertise as a competitive advantage
Adapting business strategies to outmaneuver logistical challenges
Predicting and responding to market demands more nimbly than larger competitors

[24:54 - 31:31] Vision for the Future

The importance of community and giving back
Setting goals beyond financial success
The ongoing journey of personal and professional development

Key Quotes

“If your employees feel appreciated and valued, they’re going to come into work with the right attitude, and then they’re going to give your customers the best experience that they can ever expect.” - David Pilchick

“As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick

Connect with David

Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

Confronting the Conflict Between Creativity and Business with Jeff Akerman Feb 19, 2024

Jeff Akerman is a visionary, creative force, architect, and designer - and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let’s Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more.

Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida.

[00:01 - 08:00] The Genesis of Creative Ambition

Jeff's unconventional entry into architecture
The realization that business understanding is crucial for creative success
The importance of a supportive figure in finding one's path

[08:01 - 16:00] Expanding Beyond the Blueprint

The transition from small projects to major developments
The role of rebranding and business evolution in growth
Learning the balance between design and practical business considerations

[16:01 - 24:00] Cultivating a Creative Team

Building a team that shares your vision and dedication
The challenge of maintaining creativity while focusing on business growth
Strategies for nurturing and retaining talent in a competitive industry

[24:01 - 32:00] Blueprints for Success: From Vision to Reality

The intricacies of starting and scaling multiple businesses
Implementing effective partnership and profit-sharing models
Overcoming obstacles and leveraging opportunities for expansion

[32:01 - 39:55] Designing Communities: A Visionary Project in Florida

The ambitious project of building a new city in Florida
The drive and philosophy behind creating lasting impact through architecture
Balancing financial goals with the mission of community building and affordable living

Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective!

Key Quotes:

"Being good at architecture does not mean you're good at running a business." - Jeff Ackerman

"The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side." - Jeff Ackerman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Secret Skills of Sales with Sales Coach Menashe Friedman Feb 12, 2024

Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let’s Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more.

[00:01 - 10:57] The Evolution of a Sales Maestro

The importance of adapting and evolving in sales
Learning from failures is more valuable than celebrating successes
Continuous education and adaptation are key to sales longevity

[10:58 - 22:03] Listening: The Ultimate Sales Weapon

Active listening helps uncover the real needs of clients
Questions are more powerful than pitches in sales conversations
Patience in listening can reveal the exact solution a client needs

[22:04 - 34:50] Introverts vs. Extroverts in Sales

Introverts can leverage their listening skills to build deep connections
Extroverts can use their energy to engage and motivate clients
Adaptation and self-awareness are crucial for sales success, regardless of personality type

[34:51 - 48:21] Crafting a Winning Sales Process

A tailored sales process increases efficiency and success rates
Flexibility within a structured approach can meet diverse client needs
The sales process should evolve with market trends and customer feedback

[48:22 - 52:30] Leadership and Bluntness in Sales

Effective leadership involves clear, honest feedback and guidance
A balance between kindness and firmness can motivate sales teams
Recognizing and addressing the unique needs of each salesperson fosters a productive sales environment

Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consultingto build or radically improve your sales team’s performance!

Key Quotes:

"Listening is not just a skill; it's your secret weapon in sales." - Menashe Friedman

"In sales, your personality is not your destiny; it's your starting point." - Menashe Friedman

"Every opportunity we have to learn and grow, it's positive, it's forward movement." - Menashe Friedman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Avoiding Mental Energy Suckers: The Secrets of Super Productivity with Shea Myski Jan 29, 2024

You’ve probably heard this one before: you’re an executive with employees who constantly need your time and attention, but you also have hours of work that you need to finish as soon as possible, and the emails keep coming in, and the phone calls never stop and… by the end of the day, you feel like you actually accomplished a fraction of what needed to get done. How can you escape the trap and start being super productive?

Productivity Coach Shea Myski has seen this over and over, and is ready to share some of his biggest secrets of real productivity while saving time and mental energy. Listen in as he and Meny talk about the “Mental Energy Suckers” of choice, noise, and change, including lots of tips about how small changes can lead to big results. So if you’re ready to increase your productivity, the place to start is by cleaning your desk (yes) and listening to this enlightening conversation.

[00:01 - 09:27] Understanding Mental Energy Suckers

Identifying three main mental energy suckers: choice, noise, and change
Strategies to minimize decision fatigue
The impact of physical and mental noise on productivity

[09:28 - 18:52] Customizing Productivity Techniques

The fallacy of one-size-fits-all productivity methods
Tailoring productivity approaches to individual work styles and preferences
The importance of maintaining a clear and focused mindset throughout the workday

[18:53 - 27:17] Effective Time Management

Balancing meeting schedules and workloads
Techniques for managing emails and other routine tasks efficiently
Utilizing breaks and downtime to rejuvenate mental energy

[27:18 - 36:41] Optimizing To-Do Lists

Creating realistic and achievable to-do lists
Distinguishing between must-dos and wish-list items
The psychological impact of an organized task list

[36:42 - 44:48] Creating a Productive Work Environment

The significance of a clutter-free workspace
Strategies for setting up an office layout conducive to productivity
Balancing open and closed working spaces

Want to connect with Shea? Follow him on LinkedIn. Head to his website to discover the simple business formula!

Key Quotes:

"To me, a to-do list is not about getting things done, but it's about calming your brain down so it doesn't have to create noise." - Shea Myski

"If you could work all day with a quiet brain, then you're going to be so much more productive." - Shea Myski

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Scaling and Succeeding in a Creative World: Commercial Photography and Profitable Artistry with Hudi Greenberger Jan 23, 2024

Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success.

Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You’ll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more.

[00:01 - 08:17] The Evolution of a Photographer

Transition from music to photography driven by curiosity and creativity
Early recognition of e-commerce potential in photography
Realizing the power of high-quality images in driving sales

[08:18 - 16:01] Scaling and Its Challenges

Scaling requires learning from experience and continuous self-education
The importance of understanding business concepts like scalability
Early mistakes in scaling can provide valuable lessons for future growth

[16:02 - 24:16] Passion, Creativity, and Business

How to balance creative passion with business acumen
Necessity of adapting and learning new skills for business growth
Recognizing that passion alone isn't enough; business strategies are crucial

[24:17 - 32:00] Managing Growth and Profit

Understanding the difference between growth and profit
Realizing the impact of a well-managed team on business success
The need for effective project management in scaling a business

[32:01 - 39:46] The Human Aspect of Business

The significance of treating employees with respect and humanity
Building a positive workplace culture for better productivity
The reciprocal nature of employer-employee relationships

Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit his website to explode your sales!

Key Quotes:

"Don't confuse growth with profit." - Hudi Greenberger

"To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger

"Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Transitioning from Founder to CEO: Adjusting Your Role When You Build Bigger with Eric Adelman Jan 15, 2024

When you scale your business, becoming a larger organization with multiple employees, you need to stop letting everything run through you - in other words, you need to become a CEO instead of a Founder. Of course, easier said than done - which is why Meny spoke to Business Coach Eric Adelman, who is expert in helping founders transition when their companies grow significantly larger. Together they discuss the basic building blocks needed to make that transition work, and how you can use those building blocks effectively. Learn about delegating, time management, setting goals (and knowing the difference between a goal and a wish), as well as how to create an enjoyable company culture, and why it matters. If you’re ready to make the leap into running a bigger company, this is an episode that you absolutely should not miss.

[00:01 - 07:35] - The Founder to CEO Shift

Understanding the need to evolve from hands-on involvement to strategic leadership
The importance of building a self-sustaining team
Recognizing the right time for this transition

[07:36 - 16:32] - Mastering the Art of Delegation

Learning to delegate tasks effectively and understanding the 80% rule
Overcoming the challenge of letting go of control
Strategies for effective and responsible delegation

[16:33 - 24:14] - Time Management: A Leader's Ally

Techniques for managing time efficiently as a leader
Importance of intentional scheduling and prioritizing
Balancing availability with productivity

[24:15 - 32:05] - Goal Setting: Turning Visions into Reality

Adopting the SMART goal framework for actionable results
Distinguishing between aspirations and achievable goals
Aligning personal and business goals for holistic growth

[32:06 - 42:22] - Cultivating a Thriving Company Culture

The impact of a fun and engaging work environment on employee retention
Tailoring company culture to match team dynamics
Integrating personal development into professional growth

Want to connect with Eric? Follow him on LinkedIn. Head to Bigger Cup Consulting and find out what you could accomplish!

Key Quotes:

"Delegating is not about finding someone who can do it 100% as well as you. It's about finding someone who can do it 80% as well, but gives you the ability to focus on more important tasks." - Eric Adelman

"A great leader is not defined by how much they can do but by how much they can empower others to do." - Eric Adelman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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The Power of Positivity - for Networking, Branding, Entrepreneurship, and More with Ramon Ray Jan 08, 2024

What fuels the fire inside today's most unstoppable entrepreneurs? Join host Meny Hoffman's conversation with the high-energy Ramon Ray. They cover the mental shifts and focused hustle needed to drive positive entrepreneurial momentum - from skillful networking to savvy technology integration. You’ll learn Ramon’s personal tales of professional reinvention, unlocking the secrets behind risks that pay dividends. With wisdom earned from toxic career failure, Ramon ignites the entrepreneurial sky, lighting the way for future business trailblazers.

Ramon Ray is an in-demand motivational speaker and event host, as well as a leading expert on personal branding and small business growth. He is the publisher of ZoneOfGenius.com and BWCDaily.com, and is a serial entrepreneur who has started 5 businesses and sold 3 of them. Ramon founded Celebrity CEO in order to help people build their personal brand, and is known for his high energy and positivity.

[00:01 - 13:47] The Value of Staying Positive & Focused

Choosing positivity over negativity helps you handle challenges more effectively
Implement morning rituals like devotionals, exercise & healthy eating
Successful leaders have tremendous focus and clarity of vision
As new tech emerges, understand it before jumping on trends
Pay attention as trusted sources validate innovations

[13:48 - 24:56] Branding & Networking Strategically

Some founders build personal brands, others prioritize company branding

Both approaches are valid depending on your goals
Turn to people, smile and introduce yourself
Follow up online connections with in-person meetings
Build genuine relationships, not just surface-level connections

[24:57 - 33:10] Leveraging Relationships & Technology

Leverage relationships over time as opportunities arise
Technology is undoubtedly a game-changing force
Usage and integration matter more than just acquiring tech
Tolerance for risk, persistence, self-motivation, and leadership capability are key

[33:11 - 37:03] Closing Segment

Learn about your Zone of Genius and reach out to Ramon using the links
Ramon on the rapid four questions

Want to connect with Ramon? Follow him on LinkedIn. Visit https://zoneofgenius.com/ to see how they help small business owners live life fulfilled.

Key Quote:

"If I'm not positive, what does that leave me with? I choose to shut off the light. What's the alternative? Darkness. - Ramon Ray

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

How to Build a Leadership Bridge with Patrick Veroneau Jan 01, 2024

How can leaders strengthen connections in the workplace and beyond? Host Meny Hoffman interviews leadership consultant Patrick Veroneau about his research-backed CABLES model which provides a metaphorical bridge reinforced by positive interactions. Patrick shares the six relationship CABLES—consistency, appreciation, belongingness, (high-level) listening, empathy, and specifics. Practicing these behaviors adds cables that strengthen trust and engagement. They discuss common leadership pitfalls and how modeling desired behaviors shapes organizational culture more than stated values. Patrick also provides personal development advice on driving happiness in leaders that positively impacts teams.

Patrick Veroneau is a leadership consultant who founded Emery Leadership Group in 2008. With a Master's in Organizational Leadership, he brings over 15 years of experience across various industries. Author of "The Leadership Bridge" and a TEDx speaker, Patrick champions leadership fueled by emotional intelligence and psychological safety. He developed the CABLES model, promoting self-awareness and humanistic behaviors, to steer away from traditional command-and-control approaches. His work includes facilitating workshops and coaching, aiming to enhance engagement and excellence in leadership through the principles outlined in his book.

[00:01 - 14:58] The CABLES Model for Leadership

Patrick shares his CABLES model for building strong relationships
The 6 key behaviors: consistency, appreciation, belongingness, listening, empathy, specifics
Common leadership struggles: listening to respond rather than understand, failing to set clear expectations and hold people accountable

[14:59 - 25:35] Personal Development & Company Culture

Leaders need to know themselves before they can be there for others
You cannot grow your business without personal growth
Company culture starts with leaders modeling desired behaviors
Culture = how people behave, not values on website
Values allow you to align decisions and behaviors

[25:36 - 30:03] Practical Personal Development

The "POWER" model: Praise, Others, Writing, Exercise, Relaxation
Based on the 21 day happiness challenge research
Writing down 3 things you're grateful for - powerful impact on wellbeing
People approach challenges differently when starting from gratitude

[30:04 - 34:19] Closing Segment

Just as a physical bridge is built with cables, a leadership bridge is built with the six cables
Patrick on the rapid four questions

Want to connect with Patrick? Follow him on LinkedIn & Twitter @coachpatrickv. Learn how the C.A.B.L.E.S. Leadership Academy can help rise above your best at https://www.emeryleadershipgroup.com/.

Key Quotes:

"As leaders, we spend a lot of time trying to think about it in terms of how do we get people to trust us? Trust can go the other way of letting people know, like, I trust you. In terms of your ability to get this done or work through this problem.” - Patrick Veroneau

"The answers to the problems that you're facing right now are within the walls of this organization. For the most part, what happens though, is that people don't get tapped on the shoulder to be asked, how do you think you can solve this?" - Patrick Veroneau

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Wielding Social Media's Power for Business Growth with Louise McDonnell Dec 20, 2023

Social media is a wild west that many business owners eagerly charge into, guns blazing, hoping to strike viral gold. Most find themselves wandering aimlessly, bleeding money and time, while seeing little results. So how do you avoid becoming another casualty?

In this episode, social media expert Louise McDonnell shares her step-by-step system for leveraging social media to drive real results and growth for your business. Learn how to lay the groundwork, define your target audience, optimize your platforms, develop an effective content strategy across pillars like awareness, expert positioning, sales, and advocacy, incorporate paid ads, and continually evaluate performance.

Louise McDonnell, a renowned social media trainer and strategist, has been working in digital marketing since the 1990s. She is the founder of SellOnSocial.Media and has published a best-selling book, the Social Media Content Planner Guide.

(00:00 - 06:54) From Service Marketing to Digital Marketing Pioneer

Louise accidentally landed an early ecommerce job in the 1990s, which catalyzed his whole digital marketing career
She discovered she has an innate ability to decode complex technical topics and clearly explain the customer benefit in plain language
Louise leverages this core skill today in running an agency managing digital campaigns and training others on actionable social media tactics through his academy

(06:55 - 13:16) Categorizing Business Owners' Social Media Approaches

Category A involves business owners who are either completely ignoring social media or have tried it sporadically without seeing real results and have given up.
Category B refers to those who are actively posting social media content but are still not generating meaningful levels of sales or leads.
Category C encapsulates business owners who only want to utilize paid social media ads when they have something new to sell, often without an overall integrated strategy.

(13:17- 00:21:36) 6 Steps to Effectively Leverage Social Media

Step 1 involves laying the proper foundations first, including setting smart goals, implementing tracking and analytics, and clearly defining the products and services you offer.
Step 2 is all about deeply understanding your target audience through profiling their pain points, desires, motivations, and the terminology that resonates with them.
Step 3 focuses on optimizing your website pages, landing pages, and social media platforms to align with your brand, offer clarity around your services, and speak directly to your ideal customer.
Step 4 is when you develop an effective social media content strategy across four pillars: awareness, expert positioning, sales, and advocacy.
Step 5 is incorporating paid social media ads to amplify your organic reach and social presence at key moments.
Step 6 is about continually evaluating your social media activity and campaign performance so you can refine and improve in future efforts.

(23:31 - 34:46) Four Different Content Pillars

First, awareness content refers to authentic behind-the-scenes posts aimed at humanizing your brand and connecting on a personal level with your audience.
Second, expert content positions your authority and expertise within your niche and offers solutions to common pain points your ideal customers are experiencing.
Third, sales content converts that social media following and trust into leads and transactions by promoting offers, events, downloads, consultations, etc.
Fourth, advocacy content refers to leveraging external validation like customer testimonials, favorable media coverage, awards, etc. to build credibility.

Resources Mentioned

2023 Social Media Content Planner

Outwitting the Devil

Want to connect with Louise? Follow her on Facebook and Instagram and visit her website: https://sellonsocial.media/

Key Quotes:

"If what you’re doing on social media isn’t leading to inquiries, leads, or sales, then you need to rethink it and do something totally different; you need to change up your strategy." - Louise McDonnell

"By truly understanding your ideal customer and their pain points, you can create content that is going to impress them and warm them up to doing business with you." - Louise McDonnell

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Avoiding the Burnout Zone with Dr. Ana Melikian Dec 05, 2023

People talk about burnout all the time, but they rarely know what it actually means and how it differs from normal workplace stress. Fortunately, Ana Melikian, Ph.D. has studied burnout extensively, and is ready to tell you what it is, why it matters, how you can prevent it, and the ways to treat it once you have it. Listen to this fascinating episode of Let’s Talk Business as she and Meny go over the symptoms of burnout, specific methods you can use to avoid it, what the potential costs are if you ignore it, and much more. It’s not a typical episode… but it may radically change the way you run your business as well as your life.

Ana Melikian, Ph.D., is a speaker, author, and host of the popular podcast, the MINDSET ZONE. Ana is also a Board Certified Coach and a proud member of the International Coach Federation and the Association of Corporate Executive Coaches. Before moving to the U.S., she obtained her Ph.D. in Psychology from the University of Sunderland, taught at Universities in Portugal and Spain, and co-authored several articles and book chapters.

(00:01 - 08:20) Understanding Burnout

Burnout is a multidimensional issue, involving exhaustion, cynicism, and a sense of inefficiency
It's crucial to distinguish between stress and burnout for effective management
Early detection and intervention can prevent the progression to full burnout

(08:21 - 16:00) The Continuum of Engagement

Employees can range from fully engaged to overextended, disengaged, or burnt out
Recognizing where employees fall on this spectrum is key to addressing their needs
Leaders should strive to create conditions that foster full engagement

(16:01 - 24:25) Root Causes and Symptoms of Burnout

Burnout can stem from various causes, including workload, lack of control, and misalignment of values
Key symptoms include prolonged stress, decreased productivity, and changes in attitude
Addressing these root causes is as important as treating the symptoms

(24:26 - 34:18) Prevention Strategies

Regular assessments can help identify early signs of burnout
Creating a balance in workload and ensuring fairness can mitigate burnout risks
Encouraging open communication and periodic check-ins can maintain employee wellbeing

(34:19 - 42:06) Closing Segment

Recovery from burnout is possible with professional help and self-care strategies
Implementing the PI method (Pause, Increase self-awareness, Embrace experimentation) can aid recovery
Breathwork and mindfulness are effective tools for managing stress and preventing burnout

Want to connect with Dr. Ana? Follow her on Instagram, Facebook, Twitter and YouTube. Head to her website to impact without burnout!

Key Quotes:

"We can make a bigger impact if we avoid and we prevent burnout, if we take care of ourselves and the people that work for us." - Ana Melikian

"Burnout is a symptom or something that we see in an individual level, the person gets burnout, but usually is the result of some dynamics that are in the background." - Ana Melikian

"We need to create a profitable business while taking care of our workforce." - Ana Melikian

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Defining SEO, Using SEO and Growing with SEO: A Deep Dive Into Search Engine Optimization with Stephan Spencer Nov 29, 2023

Your business can grow with SEO - but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He's helped optimize the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.

[00:01 - 08:05] The Essence of SEO and Business Growth

SEO as a long-term asset
Differences between SEO and pay-per-click
The importance of SEO in building sustainable business growth

[08:06 - 16:28] Optimizing Web Presence

Strategies for effective web design and SEO integration
Balancing user experience with SEO requirements
The role of content in enhancing web visibility

[16:29 - 24:16] Evolution of Digital Marketing

Shifts in digital marketing strategies
Integration of SEO with social media and content marketing
The changing landscape of online business presence

[24:17 - 32:56] Selecting the Right SEO Partner

Criteria for choosing an SEO agency
The pitfalls of poor SEO strategies
The importance of results-driven SEO partnerships

[32:57 - 39:49] Closing Segment

Stephan's spiritual awakening and its impact on his business approach
The intersection of personal development and professional success
Leveraging spirituality for better decision-making in business

Want to connect with Stephan? Follow him on LinkedIn, Instagram, and Facebook. Head to StephanSpencer and netconcepts to amplify your mission and message!

Key Quotes:

"SEO is building an asset that continues to pay dividends, unlike pay-per-click where you trade dollars for leads." - Stephan Spencer

"Balancing the user experience with SEO requirements is not just an art; it's a strategic necessity." - Stephan Spencer

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Turning the Science of Communication Into an Art with Glenn Milliet Nov 20, 2023

We are communicating all the time, which also means that we’re constantly trying to sell. What are the most important communication skills that will help your potential client hear you and feel heard, thereby helping you close a deal easily and effectively? Join Meny and his guest, communications expert Glenn Milliet, as they explore the science behind personal communication. They discuss the ten commandments of good communication, why communication is a science rather than an art, the importance of body language, the three reasons that salespeople fail, why every conversation needs to end with an offer, the importance of getting confirmation, what to do when your potential client isn’t convinced, and much more.

Glenn Milliet is an international keynote speaker and a Communication, Sales Closing, and Business Building Expert with close to fifty years of experience. He has worked with thousands of global business professionals, from entrepreneurial start-ups to industry giants. He originally honed his skills in communication and branding to build a multi-million-dollar salon operation.

[00:01 - 10:00] The Foundation of Communication

• Communication is a science that becomes an art when applied consistently

• The importance of listening to understand, not just to respond

• Transformative power of effective communication in personal and professional growth

[10:01 - 20:00] The Art of Selling and Closing

• Selling is about transferring emotion and understanding the client’s desires

• The difference between selling and closing deals

• Strategies for effective selling and how to address client needs

[20:01 - 30:00] Building Trust through Communication

• The importance of building and maintaining relationships

• How trust is the ultimate foundation in both personal and business relationships

• The impact of consistency and reliability in communication

[30:01 - 40:00] Understanding Client Needs

• Mastering the art of asking the right questions to uncover client needs

• The role of empathy in understanding and addressing client concerns

• Techniques for ensuring client satisfaction and loyalty

[40:01 - 50:00] The Power of Branding and Positioning

• The significance of branding in creating a market perception

• How effective communication can enhance brand positioning

• Strategies for differentiating your brand in a competitive market

[50:01 - 54:04] Closing Segment

• The power of words

• Glenn on the fire rapid-questions

Want to connect with Glenn? Email him at Glenn@bizcomxpert.com. Head to Business Communication Expert and start communicating like a Pro!

Key Quotes:

"Success is what I do for me. Significance is what I do for everybody else. Success is an event. Significance is a lifestyle. I choose to live significantly." - Glenn Milliet

"It has been said that communication is an art, and I'm here to tell you it is not. It is a science, and when you understand the science, and you apply it relentlessly, then it becomes an art." - Glenn Milliet

"There is not one aspect of our life where communication is not the most crucial element." - Glenn Milliet

"You are not in business to sell what you want to sell. You are in business to sell what the client wants to buy." - Glenn Milliet

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(Re-Run) Building a Mission-Based Company Culture with Mike Beckham of Simple Modern Nov 13, 2023

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy!

Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors.

Key Highlights:

[00:01 - 14:45] Opening Segment

• Mike shares his backstory and career path leading up to founding the company - Simple Modern

• The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful

Mission-driven companies are more beneficial to society than those without a sense of purpose

• It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals

[14:46 - 29:44] How to Create a Culture that's Idealistic & Practical

• Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different

• A company with shared values and a shared mission will be stronger than one with diverse values or no values at all

Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values

• Why a company's culture cannot be created without deep convictions from the leader about what they believe in

• How Simple Modern uses transparency to attract and retain ton talent

[29:45 - 44:32] Transparent Leaders Build Trust

• Transparency is the exercise of allowing other people to see what you're thinking

• When you build a culture where both relationally and organizationally, people are transparent, trust is fostered

Leaders should be transparent about their weaknesses and get feedback from team members to improve

• The mindset for a startup entering a new market is to look at the best players in the space

See where players may be white space that they can enter

[44:33 - 1:00:50] Closing Segment

• How to create a long-term sustainable competitive advantage

• Mike on the rapid-four questions

• Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business?

Key Quotes:

"The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham

"I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham

"Great founders and great cultures, start with deep convictions." - Mike Beckham

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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What Are the Secrets of Massive Real Estate Success? A Conversation with Joseph Lubeck Nov 06, 2023

Although Joseph Lubeck left home at age 15 with only $400 to his name, he has become one of the world’s most successful real estate investors and is the Chairman and Co-Managing Partner of Electra America, and Founder and Chief Executive Officer of American Landmark.

In this fascinating episode of Let’s Talk Business, Joe lets Meny in on the secrets of his success and the ways that anyone can learn how to wisely invest in the real estate market. Among the topics they discuss are what you need to do to start off in real estate, whether down cycles should be seen as an obstacle or an opportunity, why some successful real estate investors sometimes lose everything (and how to avoid falling into that trap), the biggest mistakes people make in real estate, and much more. He also tells his own story and emphasizes the importance of charity not just as a religious obligation, but also in creating a company culture where people can thrive.

[00:01 - 07:59] Joseph Lubeck's Inspiring Journey to Success

• Joseph has overseen the build-out of four successful multifamily portfolios

How he got involved in real estate and became COO of an early apartment company

• In 1996, Joseph took every penny he had and bought one building in St. Petersburg, Florida

• How hard work and giving can lead to success

[08:00 - 16:03] Navigating Real Estate Cycles

• American Landmark has 800 full-time employees and 36,000 apartments

The value of customers, investors, and team members

• Giving till it hurts is important to HaShem

• The quote 'Buy when there's blood in the street'

[16:04 - 24:49] Low Leverage Real Estate and Taking Advantage of Opportunities

• Why you should be as lowly leveraged as possible

• Sleep at night by having good partners rather than lenders

• Cycles must be expected and anticipated

• Specialty businesses require sophisticated knowledge

[24:50 - 34:30] Tips for Protecting Your Life Savings

• Take a job and learn from somebody else before starting on your own

Surround yourself with people smarter than you

• Start small and use smarts to grow - Make HaShem your partner

• Stay under control and don't get involved in bidding wars

[34:31 - 42:55] Closing Segment

• Stay under control and don't get involved in bidding wars

• Don't go outside your area of expertise

• Joseph on the rapid-fire questions

Want to connect with Joseph? Follow him on LinkedIn. Head to American Landmark and create healthy, equitable, and sustainable environments!

Key Quotes:

"Customer service is everything. Giving people a good, affordable, clean, and modern place to live is part of our mantra. It's part of our mission." - Joseph Lubeck

"The less debt you take on, the more you're able to manage through cycles." - Joseph Lubeck

"Surrounding myself with people who are smarter than me and who I learn from is one of the keys in my view to success." - Joseph Lubeck

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Mindset First, Strategy Second: Creating Leaders who Lead Effectively, with Vamsi Polimetla Oct 30, 2023

Effective leadership is the key to exponential growth, but saying you want to lead isn’t the same as knowing how to do it. To learn some of the secrets of creating leaders who can lead your company into a limitless future, Meny was joined by Thought Leader, High-Performance Coach, and Life & Business Strategist Vamsi Polimetla for a fascinating and eye-opening conversation.

Listen in as they talk about the difference between management and leadership, why mindset and internal alignment need to come before strategy, the importance of making meetings that are more fun than a vacation (seriously!), practical tips on how to think outside the box, what skills you need to look for when you’re building a team, and much more.

[00:01 - 07:30] How to Think Outside the Box and Achieve Genuine Freedom

• Leadership is not just about titles or qualifications; it is about who you are being in the moment

• It is crucial for leaders to have a growth mindset and focus on their own development first before helping others

• 80% of businesses fail within the first five years due to lack of scalability

• True leadership involves taking complete ownership of one's life

[07:31 - 14:56] Learn How to Become a Great Leader: Strategies for Entrepreneurs

• Leadership is not only about talking the talk but also walking the walk

Leadership can be learned, even for those without prior experience in a leadership role

• The importance of having an open mindset and auditing your progress regularly

• Leaders should remember why they started their business and stay true to that purpose

[14:57 - 23:09] Unlocking the Power of Thinking Out of the Box

• Mindset is only one-fourth of internal communication - also need to consider heart set, health set, and soul set

• Leaders should bring people based on their attitude and problem-solving skills, not just current skills

• Give yourself space and distraction-free time to think out of the box

• Ask yourself: if I'm more courageous/loving, what can I do to create more value?

[23:10 - 30:16]The Power of Open Heart Conversations & Challenging the Status Quo

• Take time to pause and reflect on yourself, your company, and your team

• Have open heart conversations and ask for feedback from everyone

Check out the ego and have genuine conversations

• Play the game to win instead of playing not to lose

[30:17 - 37:25] The Difference Between Management and Leadership

• Bring in the human element into conversations so people feel comfortable speaking up

• Operating principles should be consistent in all scenarios and environments

Have biweekly, monthly, or quarterly check-ins to review progress

• Make meetings meaningful and enjoyable for team members

[30:26 - 40:17] Closing Segment

• Know your team member's strengths and interests

• Vamsi on the rapid-fire questions

Want to connect with Vamsi? Follow him on LinkedIn. Head to his website and become a leader!

Key Quotes:

"Be the CEO of your life first before you become the CEO of the business and run the organization." - Vamsi Polimetla

"Leadership is all about who you are being in the moment. And it can be designed and developed at any point in life." - Vamsi Polimetla

"Your free time is the most important time that you have, and that is where you get a lot of ideas." - Vamsi Polimetla

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Sales isn't Selling - It's Problem Solving with Tom Jackobs Oct 23, 2023

In 2008, Tom Jackobs purchased a personal training facility… and almost went broke in the first six months. He had to learn how to sell - and those skills changed his life forever.

In this engrossing episode of Let’s Talk Business, Meny Hoffman talks to Tom about the secrets of successful selling, including how to see sales as problem solving, at what point you need to keep your mouth shut, how to avoid appearing like (and being) a sleazy salesperson, how to get a prospect to give you a decision at the end of the first meeting, why the questions you ask before your presentation are more important than the presentation itself, the reasons that you are your best salesperson (and what to do about that when you are big enough to have a full sales team), and more.

[00:01 - 09:33] Opening Segment

• How Tom grew up disliking sales to becoming a successful salesperson

• The negative approach to sales comes from the idea that one person wins and one person loses, creating a zero-sum game

• Tom’s approach to sales starts with the mindset shift that salespeople are problem solvers

[09:34 - 20:50] Understanding The Process of Selling

• Tom discusses his experience in sales in the fitness industry and why the consultative approach is important

• Salespeople should focus on getting a decision from the prospect at the end of the conversation

• Treating sales as a process will ensure you’ll consistently close the deal

[20:51 - 24:49] How the Sales Process Can Set You Up for Success

• Some extroverts spend too much time on rapport-building

• Introverts do better if they stick to the process

• As a business owner, you are the primary salesperson in your business

Establish a good management process and scripting of the sales process for your team

[24:50 - 30:48] Leveraging the Power of Storytelling

• Understand the needs of the client or crowd you're speaking to and address any objections throughout the presentation

• Share stories and case studies of past clients, as well as your own personal story

• Tailor your presentation to connect the audience to their dream outcome with your product

[30:49 - 36:54] Closing Segment

• The sale is made during the questioning or discovery phase

• Be comfortable having uncomfortable conversations with your client

• Tom on the rapid-fire questions

Want to connect with Tom? Visit TomJackobs.com and follow him on LinkedIn, Facebook, Instagram, and Twitter. Get your FREE gift now, Tom’s powerful workbook in creating an impactful story!

Key Quotes:

“If we come across as that needy salesperson or the sleazy salesperson that's pushing something on somebody that's going to turn off most of the population these days. But if we rather approach it as we are problem solvers and our first initial obligation and duty for that prospect is to find out what their problem is.” - Tom Jackobs

“I am a problem solver now, and I have to find a process to sell. And that's the key word is that it's a process. And when you treat it like a process, then you do it the same way each and every time and you'll get the same result, which is the sale at the end of it.” - Tom Jackobs

“There's no reason that a decision should not be made. And oftentimes, I'm giving them the agenda of what's going to happen and at the end of our conversation, we're going to make a decision together, whether this is a good fit for you or not, either is okay, but we do want to make a decision today.” - Tom Jackobs

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Gift of Exceptional Productivity with Charlie Meaden Oct 09, 2023

Charlie Meaden is a unique individual; whether it’s jewelry making, gaming, or investing, he’s found a way to do it more efficiently - and more profitably - than almost anyone. His dedication to productivity goes even further, as it also guides his investment strategy and his understanding of the underlying currents that affect the economy.

In this episode of Let’s Talk Business, Meny and Charlie discuss his adventures in business, his recent work as the co-founder and CEO of Gembot.ai, his opinions on the future of cryptocurrency, the importance of launching a new product quickly, the difference between busy-ness and effectiveness, and much more.

[00:01 - 07:36] Opening Segment

• How Charlie has found ways to be more efficient and profitable in different niches

• The importance of productivity early on in Charlie's career

• How Charlie was able to use his hourly wage jobs to learn about business and entrepreneurship

[07:37 - 14:27] Maximizing Your Productivity and Effectiveness

• Understand where the time is going and where the money is coming from

Take a step back to focus on what's important.
Do something that you're passionate about.

• Create certainty where possible to avoid decision fatigue

[14:28 - 22:14] How One Entrepreneur Found Success in Technology

• Leaders should look at the team's productivity to identify waste and ensure they are focusing on the right things

• The importance of treating employees like owners and empowering them to get upside

• Obsession with technology and gaming led to goldsmithing for money

How Charlie built a gaming startup in 30

[22:15 - 30:10] From Gaming to Investing

• How one entrepreneur is democratizing access to better investment tools for independent investors

• Charlie discusses how he developed a systematic strategy for public equities

A platform allows people to become more systematic in their investing and research/execute desired strategies

[30:11 - 37:30] Navigating the Fintech Space

• Launching a product in the FinTech space is not easy and requires a lot of trust

The biggest mistake founders make is launching too slowly or not quickly enough

• When dealing with regulated products, it's essential to get it right as it affects the company's net worth

• For investments, one should be aware of the shift in the economy and liquidity in the market

[37:31 - 48:37] Closing Segment

• Charlie dives into the mimetic behavior in markets

• Expectations and reality when expectations diverge too much

• Charlie, on the rapid-fire questions

Want to connect with Charlie? Follow him on LinkedIn. Visit Gembot.ai to level up your investment game!

Key Quotes:

“As a leader, the first thing you got to always ask yourself is, do I need to do something better to get the outcome and the productivity that I desire?” - Charlie Meaden

“Treat everyone like an owner in the business, and then provide everything and continuously ask them, are we doing enough? And then, if that's not working, then that individual might not be right for the company culture.” - Charlie Meaden

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Hiring Management on a Fractional Basis: The Good, the Bad, and the Ugly with Ben Wolf Oct 02, 2023

Your company is growing, you’re getting too busy to do everything yourself, and you’re wondering if it’s time to hire a fractional or full-time COO. How do you determine if your company is ready? What do you need to do to get your organization prepared for this big step? What skills does the owner need to make this new arrangement work, and what skills does the COO require to succeed? What are the disadvantages of hiring a manager on a fractional basis? Is hiring a fractional COO just a way to save money, or are there some hidden organizational benefits, too?

Join Meny and Ben Wolf, the founder of Wolf’s Edge Integrators - the largest Fractional COO firm in the world - as they answer these and many other questions. It’s an episode that might permanently change the way you think about upper-level management and the way you integrate executives into your company.

[00:01 - 07:29] How to Prepare for a New Management Structure

• Ben introduces Wolf's Edge Integrators, the largest fractional COO firm in the world

Check out his book Fractional Leadership

• Fractional executive leadership democratizes access to high-caliber talent for companies of all sizes

• How technology and COVID have accelerated the use of fractional COOs

[07:30 - 14:27] The Challenge of Making the Mental Jump From Doer to Leader

• Having a great leadership team requires having great leaders at the top of the organization

• an essential skill for business owners is the readiness to let go and not need to micromanage everything

• When hiring C-level executives, it is vital to have the right people in the right seats

• Leaders need to make the mental jump from doer to leader to be successful.

[14:28 - 21:18] Creating Clarity for Successful Leadership

• Leaders need to create a clear picture of the outcome and provide coaching, metrics, and accountability

Avoid jumping in and doing tasks for people rather than coaching them

• To decide which role to take, identify which activities give you energy and which ones drain it

• When hiring a COO, take time to define the role and other roles in the organization clearly

[21:19 - 28:43] Understanding When to Hire a Fractional COO vs. Full-Time

• Understanding the need for a COO and determining if it should be fractional or full-time is key

• Fractional CMOs typically give an estimate of how much time their accountabilities will take

• Working with recruiters to find the right person and elevating someone internally are other options

[28:44 - 35:50] How to Find the Right Fit for Your Fractional COO Role

• CEOs should be clear about the role and measure it using behavioral-based questions

The COO should not be a clone of the CEO but bring in different perspectives

• Fractional roles can work if you set expectations and measurables are clear

• You should avoid helicopter management as it masks people and processes issues

[35:51 - 46:06] Closing Segment

• Fractional roles still provide flexibility and availability for emergencies

• Ben on the rapid-fire questions

Want to connect with Ben? Follow him on LinkedIn. Head to Wold’s Edge Integrators and let the business run itself!

Key Quotes:

“One key skill is the ability is the readiness to let go and not need to micromanage everything. But it's only a skill that can be implemented when you have the right people in the right seats.” - Ben Wolf

"A good manager leader is able to set up clear measurables and expectations in a meeting cadence with each person or with each team so that they can effectively manage those people or manage those teams on an episodic basis.” - Ben Wolf

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Special Episode: Ptex Group Rebrand - Behind-The-Scenes with Meny Hoffman Sep 25, 2023

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.

Key Highlights:

[00:00 - 02:30] Intro to Episode

[02:30 - 05:30] Why Rebrand

[05:30 - 06:26] The Next Step

[06:26 - 07:56] Market Confusion

[07:56 - 12:11] Brand Narrative

[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)

[16:34 - 19:10] Hero vs Guide

Key Quotes:

“You need to have a brand that you personally are very comfortable with.” - Meny Hoffman

“A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Mastering the Art of Blending Worlds with Rabbi Shmuel Reichman Sep 12, 2023

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let’s Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

[00:01 - 07:45] Opening Segment

• Introducing Rabbi Shmuel Reichman

An international speaker, bestselling author, business coach, and CEO of Self Mastery Academy

• Personal development is vital to personal success, family success, and business success

• Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership

[07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success

• We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals

• Personal development is not just about growth but also about balance and long-term success

The recipe for success is to understand who you are and tap into your greatness

• Success in personal life does not need outside approval

[22:31 - 36:18] A Guide to Self-Development and Personal Growth

• Why you need to get a clear sense of your identity and purpose in life

People who are stuck need coaching or consulting from someone outside themselves to push them

• The importance of building habits and getting accountability from friends or family

• The only way to start is to build a mindset and overcome limiting beliefs

[36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision

• Success takes years of hard work and dedication - focus on micro wins and momentum

• Self-awareness, confidence, and patience are hard to quantify

• Surround yourself with the right types of people and ideas that will help you grow

• Mixing family and business is possible if done right

[49:36 - 58:35] Closing Segment

• Businesses sometimes fall apart due to different values or visions

• The importance of communication, shared values, and understanding each other's concerns

• Schnuel on the rapid-fire questions

Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary!

Key Quotes:

“If you really want to do something with your life, you have to figure out how to support it yourself.” - Shmuel Reichman

“The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten.” - Shmuel Reichman

“Your job in life is to figure out what's incredible within you.” - Shmuel Reichman

“The best possible life is where everything is harmoniously building towards a shared vision direction.” - Shmuel Reichman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

How to Become Permanently Profitable with Mike Michalowicz Sep 04, 2023

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry.

If you’re ready to transform your business from a cash-eating monster to a money-making machine, check out Mike’s interview below!

[00:01 - 07:05] Opening Segment

• Mike introduces Profit First, a system that teaches leaders and entrepreneurs how to profit first

• How to overcome financial struggles and understand the profit-first methodology

• A listener saved $32,000 in an account after hearing Mike's advice

• Mike had success from the outside, but his businesses were never profitable, and he lost all his wealth

[07:06 - 13:29] The Profit First Formula: Learn How to Take Profit Without Sacrificing Your Expenses

• It's essential to share the struggles of entrepreneurship and not paint a rosy picture

The ego needs to be checked to succeed

• The Profit First Formula and how it flips the traditional formula of sales minus expenses equals profit

• If a business cannot pay its bills, it is telling them that something needs to be fixed

[13:30 - 19:47] Uncovering the Benefits of Profit First

• How taking your profits first can help your business succeed

• Take a portion of the profit first, use it to reward shareholders, and build cash equity

• Working harder is not the solution; working smarter is key

• The simplest solution is often the right one.

[19:48 - 25:56] Achieving Financial Growth & Stability Through Niche Specialization

• Business owners can double their profits by increasing pricing by 20%

• Businesses that take their profit first grow faster than their competition and become more selective about what they spend

• Reverse engineer niche specialization to outpace competitors in growth

Pay for vacations with cash from vacation account to stay within budget

[25:57 - 31:11] Closing Segment

• For personal budgeting, set multiple accounts for intended use and divide money into different outcomes

• Mike on the rapid-fire questions

Want to connect with Mike? Follow him on LinkedIn and Instagram. Visit his website to make your journey simple!

Key Quotes:

“Entrepreneurship's not easy, but to make the elements simpler is my mission.” - Mike Michalowicz

“As a small business owner, we all need to realize we are shareholders in our own business.” - Mike Michalowicz

“You can't wait to be profitable to make profit. You have to start making profit today.” - Mike Michalowicz

“We have to realize that our business and our personal lives are intertwined. They are not separate. So we have a big dependency on our business and its income and profitability to support our lifestyle. “ - Mike Michalowicz

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

The Right (And Wrong) Way to Grow Your Business with Swag with Mark Stern Aug 28, 2023

Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place?

Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.

Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas.

[00:00 - 07:12] Opening Segment

• Mark introduces Custom Boxed Agency

Mark's backstory: launching his business in 2018

• How to use direct mail to marry physical and digital experiences together

• How to wow your customers and redefine the American Dream

[07:13 - 13:44] Unlocking the Power of Intentional Swag

• Why intentionality is vital when it comes to swag boxes

Swag should connect people more to the influencer behind the event/movement

• Businesses should focus on providing tools and resources rather than just swag

• The power of physical boxes and surprise

[13:45 - 19:54] How to Create a Box Experience That Maximizes Customer Retention

• Smaller size boxes are preferred as they are easier to store

• Define a clear journey and provide what is needed for the first big hurdle

Remove obstacles by providing what is needed in the box

• Why design should be tailored to the desired outcome, and step-by-step instructions

[19:55 - 26:22] Employee Retention Through Intentional Box Experiences

• Three core phases of the customer lifecycle

Acquisition, delivery, and retention

• How gifting can be used as a retention play to enhance relationships with clients

• Employee retention should involve gamifying the onboarding experience

[26:23 - 33:58] The Magic with Digital and Physical Experiences

• Intentionality is vital to fostering a great company culture beyond just perks

• How to combine swag, boxes, and retail to amplify your business

• How you can leverage QR codes to bridge physical and digital experiences

• Consider replayability, recognition, and collectability when selecting swag

[33:59 - 38:45] Closing Segment

• Use swag as an amplifier for business offers

• How to combine physical and digital elements for retail success

• Mark on the rapid four questions

Want to connect with Mark? Follow him on LinkedIn and Facebook. Visit Custom Box Agency to create an experience that leaves your customers wanting more!

Key Quotes:

“I don't think people need more stuff. I think people want outcome as to why they bought the product or service in the first place.” - Mark Stern

“When we think of a box experience, I don't want just to develop a box experience. I want it to be something that you save, something that you keep, something that you reference back and forth.” - Mark Stern

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Turning Failure Into Sustainable Success with Rabbi Steven Burg Aug 21, 2023

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach.

[00:00 - 06:54] Opening Segment

• Rabbi Steven held senior leadership roles in prominent Jewish organizations with a focus on outreach

• Why Rabbi Steven believes in structure and scaling up for success

• An international institution that provides intellectual tools to connect people to Judaism and God

• Big organizations are like cruise ships; they take time to turn

[06:55 - 13:12] Transforming a Nonprofit: The Playbook for Turning Around a Sinking Ship

• How Rabbi Steven triaged what were the most critical components to move forward

Cash flow was the top priority for the first four years

• The organization had hundreds of people, and there was no one taking responsibility

• How self-funded projects were thrown into the budget without a proper reporting structure

[13:13 - 19:40] Using a Business Tool to Make Decisions

• How a nonprofit used an Entrepreneurial Operating System to scale up

• Set a 10-year goal to get 3 million Jews studying Jewish wisdom

Moving to social media to reach the target market

• When hiring, look for humility and the ability to learn from others

[19:41 - 25:37] Finding Inspiration and Success Through Relentlessness

• Relentless people are successful and can problem solve

• Why delegating is a great skill to have in management

• Leaders need to be consistent and repeat their vision often

• Create language for employees to help them understand the vision

[25:38 - 34:20] Closing Segment

• Ignore the noise and let talented people do what they're good at

• Rabbi Steven on the rapid four questions

Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!

Key Quotes:

“You can't stop your business while you're trying to fix your business.” - Rabbi Steven Burg

“Vision without implementation is a delusion.” - Rabbi Steven Burg

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Changing Your Perspective Changes Everything—with Charlie Harary Aug 14, 2023

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses.

In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business.

Please listen and enjoy!

[00:01 - 07:56] Opening Segment

• Introducing Charlie Harary - a business executive, author, and public speaker known internationally

The importance of what stops a person from achieving success

• Charlie shares his advice on achieving success and happiness

• The key to delivering a message effectively is to put yourself in the audience's perspective

[07:57 - 14:59] How to Unlocking Your Potential

• How to change your thoughts and bridge the gap between your current life and the life you want

• The journey that led Charlie to write the book "Unlocking Greatness"

• Changing thoughts to change brains

• Understanding how the brain works, how habits work, and how rituals work

[15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness

• The eulogy exercise is one of the tools used to help readers understand what they are looking for in life

• Happiness is about feeling empowered and having a positive perspective on life

• Circumstances do not lead to empowerment

Having a great perspective can help you feel empowered no matter where you are

[22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment

• Happiness is a perspective and not necessarily dependent on external factors

• Gratitude is the most important muscle that we have and helps to build a positive outlook

• Success should be measured against oneself, not against others

• Everyone has different life scenarios, so the comparison should be avoided

[29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits

• You don't need an award or the size of a house to feel successful

• Every time you have a thought, neurons fire in your brain and create connections

• Goals are directions, but you become the goal by embodying it and creating

Habits allow you to grow in a way that actually sticks

[37:16 - 44:08] Closing Segment

• As you repeat the behavior, it becomes neurologically embedded into your brain

Link behaviors to create good habits

• Charlie on the rapid-fire questions

Want to connect with Charlie? Follow him on LinkedIn and Instagram. Head to his website and learn how to train your brain to succeed!

Key Quotes:

"The first thing always is to remember, speak for your audience. Don't speak for yourself.” - Charlie Harary

"The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary

"You never reach your goals. You become your goals." - Charlie Harary

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin Jul 31, 2023

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)

[00:01 - 07:55] Opening Segment

• Give people something they want to talk about and remark on

Marketing is not about selling stuff; it's about serving customers

• Building a remarkable product is key to successful marketing

• Why storytelling plays an important role in marketing

[07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing

• Seth stresses what permission-based marketing is

• Small businesses should focus on creating a remarkable service rather than competing on price

• Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve

• Creative marketers should avoid Shiny Object Syndrome by sticking to one platform

[15:09 - 23:10] Exploring the Role of Leadership in a Changing World

• Going first is way overrated; what matters is that you picked one

Showing up and standing for something is key to earning trust and making a change

• The connection between marketing and sales is adding human emotion to the equation

• Why leadership always defeats management in times of change

[23:11 - 30:54] The Good, The Bad, and The Ugly of AI

• How business owners can adapt to maximize productivity

• Control the present to restore the past vs. dance with the present to invent the future

• Younger generation of leaders: technology and Zoom vs. face-to-face interactions

• Companies should make decisions that benefit their culture

[30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners

• How AI can maximize people's work and not replace them

• AI is similar to electricity in that it maximizes productivity and changes everything

• AI will have speed bumps, but it can be used to discover things

• Start with project-based teams and use AI to create value

[38:25 - 41:19] Closing Segment

• How Seth decided long ago to post every day

• Seth on the rapid four questions

Key Quotes:

“Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin

“Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin

“Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Leading with Courage & Awakening Your Latent Genius with Marc Braun Jul 20, 2023

We often differentiate between business growth and personal growth and emphasize one at the expense of the other. But what if they’re intimately linked?

Join Meny Hoffman and his guest, former president of Cambridge Air Solutions and founder of EncouragingLeaders.com Marc Braun, for a deep dive into the ways that your personal habits affect your business’s health. Along the way they discuss how your physical and mental health impact your ability to lead, ways to awaken your employees’ latent genius, why courage is crucial, the essentials of effective communication, being humble enough to ask for help, the ways to use social media effectively, and more.

Marc Braun is a coach who teaches business leaders how to build cultures of growth in their companies. He served as president of Cambridge Air Solutions—a renowned engineering and manufacturing company revolutionizing HVAC technologies - and quadrupled revenue and increased profitability tenfold during his 13 years at the company.

[00:01 - 08:32] Opening Segment

• Leadership growth is the key to business growth

How leaders can foster courage and drive business growth

• Leaders have the responsibility of growing their company and themselves

[08:33 - 15:57] Unlocking Creative Genius

• Separating business growth from personal growth is important for navigating challenges

• To address a problem, it is important to look at the behavior of the leader

• How creative genius in humans decreases with age due to fear of failure or criticism

• Leaders need the courage to take risks and be creative to achieve business growth

[15:58 - 22:59] Finding the Balance Between Emotion and Logic

• Why courage is defined as action in the face of fear

• Leaders must breathe courage into their teams to help them learn and grow

Self-review of habits and systems is important for leaders

• Leaders should be humble enough to ask for help when needed

[23:00 - 30:22] How Leaders Can Navigate Social Media & Improve Communication Skills

• Leaders need to understand their blind spots and be aware of their emotional intelligence

• Communication is difficult and can go awry if emotions are not taken into consideration

Why digital communication should not be used for negative emotions or information

[30:23 - 37:37] How to Become a Positive Force for Good by Encouraging Leaders

• Social media can be used as a platform for leaders to have a voice, but it should not be abused

• Every leader has a public responsibility and must decide where their voice is heard

• Leaders struggle with articulating their vision and getting their team aligned with it

[37:38 - 41:38] Closing Segment

• A platform that helps organizations build coaching into every leader at every level

• Marc on the rapid four questions

Want to connect with Marc? Follow her on LinkedIn. Visit Encouraging Leaders to grow in profit and purpose!

Key Quotes:

“Our job as leaders is to encourage to breathe courage into other human beings.” - Marc Braun

“You do not have to have a certain level of money to find a coach. You have to actually be humble enough to say that you need help.” - Marc Braun

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Lessons from Aaron Cordovez's $200M Brand on Succeeding in Amazon Jul 10, 2023

In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top.

Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs.

[00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges

Aaron Cordovez built a brand that has sold over $200 million worth of products on the internet.
To build a successful brand, one needs to think about what their product will have that no one else will have and how they can service the customer better than anyone else.
Being secretive about your brand or product doesn't guarantee success or safety from competitors.
Brand strength is key to surviving in a saturated market. Build a product so unique and a service so superior that it can't easily be replicated

[15:21 - 29:29] The Fundamentals of Running an Amazon Business

The importance of passing on what you have learned to others, particularly in the realm of business and entrepreneurship.
Visit https://www.aaroncordovez.com/invest for investment opportunities.
Make an impact on your customer by bringing something unique and valuable to the market.
Don’t just sell; build a brand; Shift your focus from solely aiming for top sales rankings on Amazon to creating a loyal customer base and building a brand.
The only constant in business is change. Businesses must continuously evolve and adapt their strategies to keep up with changes in the market.

[29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing

Building a brand means moving beyond individual product offerings to serving customers in a more holistic manner.
Before adding new products to the brand, it is essential to understand customer needs and ensure the products can deliver on these needs.
Brands need to specialize in specific areas to maintain their credibility and to ensure their products are of high quality.
Maintaining a top seller spot on Amazon requires continual innovation and adaptation.
Overly ambitious expansion can lead to significant financial difficulties. Cash flow planning is crucial to managing expansion and avoiding overextension.

[47:03 - 55:32] Closing Segment

Constant learning through reading, attending conferences, and networking is key in any business. However, implementing these learnings is equally important.
As your team grows, the need for well-established processes and systems becomes crucial.
Want to connect with Aaron? Visit his website and find him on LinkedIn, Instagram, and Twitter.

Key Quotes:

“I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded.” – Aaron Cordovez

“If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." – Aaron Cordovez

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod Jul 03, 2023

Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more.

A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills.

[00:01 - 08:12] Opening Segment

• How Mitch has helped generate over 3 billion in revenue for thousands of companies

• Introducing the New Game of Selling

Focusing on long-term relationships and the value of the second sale

• How can I serve you from the beginning?

[08:13 - 17:13] How to Identify and Attract Your Ideal Clients

• The key is to find the ‘hungry fish’ by asking your best customers why they do business with you

• Creating a unique service advantage (USA)

Focus on the customer's destination rather than the product/service you are selling

• Shift context to understand where buyers are in their buying cycle and meet them there

[17:14 - 25:40] Unlock the Power of Lifetime Value

• How to shift your focus from new clients to existing ones

• Shift focus from closing a sale to establishing yourself as the trusted advisor

• Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing

• When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation

[25:41 - 34:25] How to Build Strategic Business Relationships

• Why it is important to build relationships with customers before and after the sale

• Stimulus-response is an important concept to understand when engaging with customers

• Provide resources, results, and relationships to add value

• Maximize the deal instead of compromising

[34:26 - 45:16] Closing Segment

• Focus on the business relationship and what the other party will get out of it

• Mitch on the rapid four questions

Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work!

Key Quotes:

"My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod

“I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business.” - Mitch Axelrod

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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You Ignore A.I. at Your Own Peril… So Start Using It Now! With A.I. Expert Chris Winfield Jun 26, 2023

If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late?

Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today

Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets.

[00:00 - 07:45] Opening Segment

• Valuable insight into the emerging world of AI (Artificial Intelligence)

AI has been around since the 1950s, but only recently has it become more widely known

• There will be two types of companies in the future: those who are great at AI and everyone else

• Chat GPT became the fastest-growing app in history, with over 100 million users in two months

[07:46 - 15:43] The Fastest-Growing App in History

• AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind

• AI can be used for copywriting, customer service, and sales solutions

• The impact of AI on businesses and society

[15:44 - 23:22] Exploring the Benefits and Dangers of AI

• AI is similar to when electricity came on, creating a whole new economy

• Why people who don't adapt to AI will be replaced

• Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots

• Chris's outlook on executives that have warned of the dangers of AI

[23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts

• If used correctly, chatbots can be used to enhance productivity

Using multi-shot prompting to get more specific answers from a chatbot

• How creating avatars and asking for content examples can help create content

• Using chatbots to tweak content based on an audience is beneficial

[31:09 - 42:56] Closing Segment

• Utilize research tools to back up your instincts

• Chris on the rapid-fire questions

Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results!

Key Quote:

“You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield

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Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor Jun 19, 2023

Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries.

In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it!

Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions.

[00:00 - 12:50] Opening Segment

• How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing

• How the landscape of the Amazon space has changed drastically over the last 20 years

• The challenges facing Amazon sellers in the age of increased competition

• Sellers have to be good at all aspects of their business to succeed

[12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA

• Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns

• Sellers have to bear the responsibility of reconciling discrepancies

• GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds

How it is achieving rapid expansion and maintaining its culture

[24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment

• Good people with honesty and humility are vital to growing a successful company

• People are the foundation of every major empire, politically, business-wise, or financially

• Staying focused on one niche instead of becoming a jack-of-all-trades master of none

• How to leverage strategic investment and smart money for long-term success

[36:36 - 43:58] Closing Segment

• Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit

• Yoni's secret weapon for success

• Yoni on the rapid four questions

Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers!

Key Quotes:

“Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive.” - Yoni Mazor

“What counts for a business is not gross revenue is always the bottom line net profit.” - Meny Hoffman

“You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale.” - Yoni Mazor

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The Unique Job Only You Can Do with Visionary Ezra Max Jun 12, 2023

When you realize that there’s something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more.

Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management.

[00:01 - 13:34] Opening Segment

• Ezra shares his personal experience on September 11th, 2001

• How Ezra had a total meltdown and questioned life's purpose

Everyone has a unique job to do in the world

• Treat each day as if it's your last and live it meaningfully

[13:35 - 26:41] Know What You're Doing and Do It Well

• Measure twice, cut once - know the outcome you're aiming for

• Post-traumatic stress is an incident, not a disorder

• Use moments of inspiration to step up to challenges and gain clarity

• How to achieve personal, spiritual, and family development with the help of accountability

[26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants

• The two types of coaching - pure coaching and content-based coaching

• Communication skills are vital to avoiding dysfunction in teams

• How to balance personal and professional growth

• There is an epidemic of aloneness in the world post-covid

[39:18 - 45:24] How Giving Can Lead to Incredible Rewards

• We should invest in something eternal rather than something momentary

• How a coach can help us zoom out of a situation and alleviate tension

• Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation

• Ezra Focus on four goals: financial, family, spiritual, and health

[45:25 - 53:39] Closing Segment

• The need for a conversation about the "epidemic of loneliness"

How to help the next generation plug into their source

• Ezra on the rapid four questions

Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections!

Key Quotes:

“Every single day should have an impact. We should treat every day as meaningfully as if it's our last.” - Ezra Max

“Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable.” - Ezra Max

"We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max

“Our businesses will never grow beyond our personal development.” - Ezra Max

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The Secrets of Successful Hiring and Onboarding with Anna Shcherbyna Jun 05, 2023

Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding.

In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business.

Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service.

[00:01 - 07:24] Opening Segment

• Anna's experience in international operations and recruiting

How to help remote-friendly companies with top remote management and leadership

• Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools

• Anna's specialty is helping online business owners hire for leadership and management roles

[07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building

• Remote work creates freedom to be able to spend time with family and have more balance in life

Candidates are more productive, engaged and work more hours

• What makes work more intentional, resulting in better results, happier people, and faster growth

• The increase in remote job postings and applicants on LinkedIn

[14:28 - 21:16] Practical Advice for Hiring Remote Employees

• Interviewing process should include a test project to assess the candidate's capabilities

Set clear expectations and make them data-driven and time-specific for onboarding

• When hiring, interview at least two or three candidates to compare their skillsets

• Avoid making hasty decisions when desperate to hire - assess the candidate properly

[21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success

• Interview multiple candidates to ensure the right fit for your business

Have an unbiased opinion from someone else in the recruitment process

• Meny breaks down his 3-step interview process

• Research the candidate and allow them to research you and your business

[27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees

• Structure interviews with different goals in mind

• Have regular check-in calls with remote employees

Use time tracking to understand how much time is dedicated to different tasks

• Why you should hire an operations specialist as a business grows

[34:31 - 38:12] Closing Segment

• Start hiring sooner rather than later to avoid working 16-hour days and having a messy team

• Anna on the rapid-four questions

Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership!

Key Quotes:

“People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna

“Remote work creates the freedom to spend your time being more productive, but also having more balance in life.” - Anna Shcherbyna

"It is not quantity; it's really been about quality." - Anna Shcherbyna

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Saving Lives in 90 Seconds, with United Hatzalah of Israel’s Eli Beer May 22, 2023

If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance?

In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation.

Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work.

[00:01 - 07:34] Opening Segment

• Eli shares how he ended up creating the United Hatzalah of Israel

An independent nonprofit providing fast and free emergency medical first response

• How Eli had an idea to make an existing system more efficient but was met with resistance

Being inspired by a bomb attack he experienced as a young boy

[07:35 - 15:00] The Story of United Hatzalah

• The idea to respond to emergency calls with volunteers and motorcycles

How Eli built an underground emergency command center

• Volunteers are motivated by the satisfaction of saving someone rather than money

• The organization has responded to almost 6 million emergencies since it started

[15:01 - 22:14] Achieving a 90-Second Response Time

• The vision, challenges, and rewards of United Hatzalah

• United Hatzalah uses random people who want to be trained as volunteers

• Why CEOs should have an expiration date

• Run the organization like a sustainable business

[22:15 - 29:39] Treating Donors and Volunteers with Respect

• Treating donors and volunteers the same is vital to success

• Volunteers are obligated to respond to a minimum amount of emergency calls

• Donors get financial and operational transparency

• Leaders need to show compassion and empathy when dealing with traumatic situations

[29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers

• Volunteers go through treatments for emotional trauma

• Selling donations as a way to learn sales skills

Eli's journey of lifesaving and inspiration

• Everyone should be involved in doing good in the world

[36:49 - 46:36] Closing Segment

• Overnight successes are often years in the making

• Why Eli realized he wanted United Hatzalah to be less dependent on him

• Eli on the apid for questions

Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah!

Key Quotes:

“If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer

“Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer

“Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer

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Heard, Understood, & Appreciated: Discovering Effective Communication Skills with Keith Haddrill May 15, 2023

Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more.

Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways.

[00:01 - 07:26] Opening Segment

• Keith shares his background and story

Using Worldclass Oneism, Magic, Hypnosis, and Humor to transform teams for the better

• Communication is vital to many things around us.

• How to unlock the power of connection in the workplace

[07:27 - 15:05] The Human Dynamics of Business

• Business is about humans interacting with humans

• People realized they were tired of trading their life for dollars

They want a sense of belonging, fulfillment, and job satisfaction

• How technology is outpacing sociology and leading to increased cases of depression and anxiety

[15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic

• People are hungry to be back together but need to learn how to work within workplace conflicts

Leaders need to communicate the benefits of being back in the office

• How social media has made it difficult to connect with others in person

• Each person has a map of reality based on their belief structure and formative experiences

[22:36 - 30:12] Understanding Models of the World to Connect with People

• Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?”

• Finding commonality is critical to connecting with people and building relationships

• How our models of the world can cause damage to communities

• Confirmation bias leads us to accept evidence that supports our beliefs

[30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated

• People will do anything to feel heard, understood, and appreciated

• Sometimes, people use excuses to validate why they are not successful

• How one can decide to take charge of their life -The twin brothers' story

• We tend to find excuses for our failures and not take charge of our own life

[37:54 - 45:17] Closing Segment

• How you can overcome limiting-beliefs

• Keith on the rapid four questions

Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations!

Key Quotes:

"The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill

"We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill

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Asking the Right Questions and Changing Your Story with Ron Karr May 08, 2023

How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more.

With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way.

[00:01 - 08:02] Opening Segment

• How to eliminate risk, gain buy-in, and achieve better results faster

• Ron offers excellent tips on how to build high-performance sales cultures

• Ron's concept of people calling themselves victims of circumstances

The way of leadership

[08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster

• People often become task-oriented instead of purpose-oriented

• What you should consider making a successful sales call

Qualify the account, decide on the best path forward, and map out the steps

• What the goal of the call should be

[15:35 - 22:56] Uncovering the Neuroscience Behind Engagement

• Exploring cortisol levels and how to create an environment for participation

Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful).

• Before selling, create an environment for customers to want to participate

• Moving from static questions to the conversation and trust building

[22:57 - 30:02] Unlocking the Power of Empathy to Influence

• How asking questions can create trust and change reactions

The importance of creating an emotional connection first

• Ask questions to understand the customer’s environment

• Discipline needed to ask questions and clarify meanings

[30:03 - 37:14] The Power of Self-Reflection with Board Meetings

• The five steps to break the sales cycle

Prospecting, first impression, qualifying, presenting, and closing

• Leaders can use the same techniques to understand what is essential to their employees

• Make sure conversations are purpose-driven and not task driven

[37:15 - 44:22] Transforming Sales with a New Conversation

• Make sure to ask questions to figure out what is going wrong

• A copier is nothing more than a communication vehicle

From selling one copier to filling in gaps with multiple copiers

• Used tenacity to try something new and learn from failures

[44:23 - 49:33] Closing Segment

• Keynote and field visits helped bring back 8 million in revenue

• Ron on the rapid-fire questions

Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle!

Key Quotes:

"Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr

“Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis May 02, 2023

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more.

Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors.

[00:01 - 07:29] Opening Segment

• How Eric helps small to medium-sized businesses, increase sales

Helping businesses get unstuck and grow by working hands-on with them

• Eric's goal is to help businesses hire a sales leader

• Revenue is growing, and business is doing well

[07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success

• The importance of having an impact on the business and the people you work with

• Understanding the "why" behind your business is crucial for strategy

The sales process vs. selling process distinction

• Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business

[14:37 - 21:22] Setting Realistic Sales Expectations

• How a 360 onboarding plan helps set milestones for new hires

The first year is an investment year for both the salesperson and owner

• How historical data can be used to project revenue plans

Metrics and KPIs are essential for tracking progress and making adjustments

[21:23 - 28:17] Tips on Hiring the Right Salesperson

• Uncomfortableness is a good thing for growth and meeting goals

• Sales success requires the right expectations

• Hiring the right salesperson requires assessing attitude and aptitude

Why is not everyone cut out for sales?

[28:18 - 32:14] Closing Segment

• Salespeople should maintain a winning attitude and proactively manage highs and lows

• Eric on the rapid-four questions

Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue!

Key Quotes:

"What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis

"There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis

"Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht Apr 25, 2023

What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well?

There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it.

Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy.

[00:01 - 08:21] Opening Segment

• Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform

His experience working at charity.com and helping raise close to $3 billion for charities

• How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue

Helping organizations understand their donors' potential through data analysis

[08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits

• What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts

• Where the idea for charity.com came from

The prevalence of crowdfunding for small businesses

• How charity.com flipped the script on traditional business models

[15:43 - 22:43] Building a Successful Platform for Social Giving

• Understanding the psychological motivations of donors and creating a sense of urgency

How social aspects play a big role in donor motivation

• Building a platform for a specific audience is important for success

• Emotional connection is important in building products and businesses

[22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising

• Setting goals and helping organizations get the job done is key to sustainability

• Belief in oneself is the key to successful fundraising campaigns

• Successful fundraisers believe in the urgency of the cause and their capability to make a difference

• Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it

[30:06 - 37:22] Maximizing Your Database

• How data can help nonprofits and businesses target their constituents for better results

The value of data in targeting and tailoring marketing campaigns

• The importance of strong leadership in business success

• How targeted campaigns based on public sources and third-party data can increase referral power and donations

[37:23 - 45:02] How to Identify Potential Donors

• How to communicate better and increase donations for fundraisers

• Marketers can use public data to identify potential donors who match their event

• Nonprofits are growing based on people's lifestyles and interests

• Fundraisers can expand their prospect list by using signals of wealth and capacity

[45:03 - 49:06] Closing Segment

• Building relationships and cultivating donors over time is critical for fundraisers

• Moshe on the rapid four questions

Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered portal for Fundraisers, Marketers, and Volunteers to streamline and Maximize their impact!

Key Quotes:

“If you can discover the psychological motivations of your audience and if you can build something around those motivations and you can build something successful.” - Moshe Hecht

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Maintaining Passion After Massive Success: A Conversation with Eli Rosenbloom (Part 2) Apr 03, 2023

What are some of the ways you can help your business reach and exceed your best-case scenario and find success well beyond your expectations?

Eli Rosenbloom, the founder, and CEO of FR Conversions, has built one of the world’s most successful manufacturers of specialized vehicles. In Part One of Meny’s interview with Eli, they discussed the best way to train employees, the problem with knowing too much before you start, the issue of information sharing, the importance of choosing a specific avatar, and much more. Today, they continue their conversation by discussing mapping out your business, ways to exceed your best-case scenario, the market for new and used cars, the future of self-driving vehicles, maintaining passion once success is assured, and more. Don’t miss it!

With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid.

[00:01 - 07:11] Opening Segment

• The importance of predictability and mapping out your business for success

• How Eli’s ambulance manufacturing company saw significant growth in production and market share

• Understand your business and create models for best/worst-case scenarios

[07:12 - 13:55] Tips from an Automotive Manufacturing Expert

• Why it is essential to model out potential supply chain disruptions

• The complexity of the automotive manufacturing industry and the need for accurate inputs

The consideration of outside advisors or consultants for a fresh perspective

• Stick to what works and avoid distractions with new projects

[13:56 - 20:48] Vehicle Prices Won’t Be Going Down Anytime Soon

• Vehicle prices are not going down, but there may be additional incentives

• How the shortage of new cars is affecting the used car market

A three-year gap in inventory will take years to refill

• Eli’s insights on self-driving cars and why they are an area of interest

[20:49 - 27:30] Changing Lives and Making Mobility Affordable

• How liability and regulations are significant obstacles to self-driving cars

• A crucial component for self-driving cars to understand their environment

• Why Tesla could fall behind other manufacturers

• Big companies investing in self-driving technology may not fully understand the challenges involved

[27:31 - 37:19] Closing Segment

• How Eli’s mission has changed the industry and touched many lives

• Having passion is essential for achieving success in business

• Eli on the rapid-fire questions

Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody!

Key Quotes:

“Don’t believe what everybody tells you.” - Eli Rosenbloom

“You should know enough about what you’re trying to do to make informed decisions.” - Eli Rosenbloom

“If you can’t stand the people you work with, you’re gonna be miserable.” - Eli Rosenbloom

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Starting with a Small Niche...And Quickly Becoming a Massive Success Story: A Conversation with Eli Rosenbloom (Part 1) Mar 27, 2023

When Eli Rosenbloom noticed that the price of certain specialized vehicles was unusually high, he started to do some research - and soon started to manufacture them himself. The result? His company, FR Conversions, is on the road to becoming the biggest ambulance manufacturer in the United States and potentially the world. Meny Hoffman and Eli talk about the problem of knowing too much before you start, understanding the barrier to entry before you invest, the issue of information sharing, the best way to train employees, the importance of choosing a specific avatar, and much more.

With over 20 years of experience as an owner and operator, Eli Rosenbaum has executive management experience in emergency pre-hospital care, manufacturing, and software. He got his start as a commercial ambulance operator & EMT and eventually went into vehicle manufacturing while simultaneously developing ERP software for manufacturing and distribution. He is currently the CEO of FR Conversions, the only ambulance manufacturer worldwide that has increased production during Covid.

Key Highlights:

[00:01 - 07:18] Opening Segment

• Eli’s journey from commercial ambulance operator to van conversion company owner

How he has expanded his portfolio and opened several new factories

• How to help alleviate logistical problems in manufacturing and distribution

• Where the idea for manufacturing wheelchair-accessible vehicles comes from

[07:19 - 14:02] The High Cost and Complexity of Building Wheelchair Accessible Vehicles

• Wheelchair-accessible vehicles are expensive and were not profitable 20 years ago

• Why the complexity of building a mobility van is much greater than building an ambulance

• How Eli took apart and rebuilt his van with the help of a fabrication shop

• The need for more affordable wheelchair-accessible vehicles

[14:03 - 20:55] The Challenges and Successes of Building Customized Vans and Ambulances

• Minivans are a small segment with low demand and high cost to produce

• Building a car is complicated with thousands of parts, and custom fabrication is expensive

The barrier to entry for manufacturing vehicles

• Why the target audience for Eli’s vehicles is himself

[20:56 - 27:26]From Craigslist to Cohesive Distribution Model for B2B Vehicles

• Understanding your client is crucial in B2B and B2C businesses

The power dynamic between the customer and the company

• Service and maintenance are critical in industries where downtime is not an option

• Business models should be based on passion and target customers, not just profitability

[27:27 - 34:05] Scaling Up a Unique Manufacturing Business

• How labor is the biggest challenge for FR Conversions

• Information sharing is a significant challenge as the company scales

The need for better systems to handle escalating complexity

• How building software has been a secret sauce for managing the process of scaling up

[34:06 - 44:51] Closing Segment

• Tips on delegation and root cause analysis for business success

Delegating authority and responsibility is vital for scaling up

• Understand the root cause of problems, not just the surface issue

Want to connect with Eli Rosenbloom? Follow him on LinkedIn. Head to FR Conversions to explore the innovative conversion van solutions for everybody!

Key Quotes:

“Understand enough about your business that you can keep on making or help make informed decisions..” - Eli Rosenbloom

“When you teach people, don’t teach them the what to do; teach them the why. When they bring you problems, don’t attack the problem for what it appears to be; attack it for what’s the root cause.” - Eli Rosenbloom

“The right hand never knows what the left hand is doing.” - Eli Rosenbloom

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Using SBA Loans to Grow Your Business with Yankie Markowitz Mar 20, 2023

When you consider growing your business by taking out a major loan, how do you know what risks are worthwhile - and how do you evaluate risk in the first place? What factors are crucial in determining when to invest in real estate and what kind of property you should purchase? Why is it imperative to know your numbers well, and how do you ensure you’re not fooling yourself? These are among the most important questions for any growing business, and Yankie Markowitz, Chief Executive Officer of SBA Loan Group, has a fascinating way of addressing them all. Listen to Meny and Yankie discuss all this and more on this useful and crucial episode of Let’s Talk Business!

Yankie Markowitz is the Chief Executive Officer of SBA Loan Group and has helped facilitate over $600 million in real estate transactions and complex deal syndication. He is often sought out by bankers to help structure complex SBA transactions because of his knowledge and unique experience with the U.S. Small Business Administration loan programs. He also serves as a Board Member of C.H.Y.E., a non-profit resource center that helps aspiring entrepreneurs in the area of responsible business development and provides them with the tools and resources that they need to achieve lifelong financial independence.

[00:01 - 07:26] Opening Segment

• Understanding SBA loans and how banks pivot to accommodate the market

• How Yankie has helped facilitate over 600 million in real estate transactions

• How SBA loans are outstanding for small businesses

• Banks pivot to accommodate the market and protect themselves

[07:27 - 14:22] Small Business Growth

• Exploring the benefits of SBA loans

• Stimulating the economy by helping small businesses grow

• The two primary loan programs that SBA provides

• The requirements to qualify for an SBA loan

[14:23 - 21:20] Getting the Money You Need

• SBA is flexible as long as the bank is willing to take the risk

• Banks want to be on the same page with the borrower

• How SBA Loan Group educates people on the program

• Loans are available for those looking to expand or grow their business

[21:21 - 28:11] Making Money Faster

• Advice for business owners on taking risks and buying buildings

• Success of a business is based on the success of clients

• What business owners should consider

• The significance of understanding your numbers

[28:12 - 35:19] Know Your Numbers to Get the Best Loan Deals

• Real estate typically appreciates over time

• Owning property can be an investment for a business

• Business owners should understand their numbers

• The vocabulary of real estate investing

[35:20 - 41:48] A Guide for Business Owners

• Your numbers are essential to running a successful business

• Why you should speak to their accountant at least once a quarter

• Be intentional with the goals of the business and set metrics to measure success

• Outsource specific tasks, but don't outsource responsibility

[41:49 - 48:36] The Power of People, Process, and Product

• How SBA Loan Group is helping businesses pivot and succeed

• Refinancing can be a great option when rates increase

• Having the right team and process in place is critical to success

• Attending events and being around like-minded people can be beneficial

[48:37 - 1:00:23] Closing Segment

• Discovering the power of community

• Yankie on the rapid four questions

Want to connect with Yankie Markowitz? Follow him on LinkedIn or Instagram. Visit SBA Loan Group, one of the most reputable packagers of government-guaranteed small business loans to business owners.

Key Quotes:

“We're not interested in wasting time. If we waste time, we're losing money. The faster we can get the deal done, the more money we make.” - Yankie Markowitz

“Real estate appreciates no matter what.” - Yankie Markowitz

“Knowing your numbers will tell you what your business is doing." - Yankie Markowitz

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Grow Your Business Through a Giving Mindset with Rabbi Daniel Lapin Mar 13, 2023

What does “America’s Rabbi” know about business? Plenty, as it turns out. Listen in when Meny talks with Rabbi Daniel Lapin, host of the weekly television show Ancient Jewish Wisdom and author of books like Thou Shall Prosper, about the ways that ancient Jewish wisdom contains the keys to prosperity and financial success. Rabbi Lapin explains why a giving mindset is crucial, how to avoid the incorrect idea that prosperity means taking something away from people, whether the trope that Jews are good with money actually contains an important truth, why you need to increase your circle of friends (and how to do it) when high intelligence can work against you, and more.

Rabbi Daniel Lapin, known widely as America’s Rabbi, is a noted rabbinic scholar, best-selling author, and TV host. He is president of the American Alliance of Jews and Christians, author of America’s Real War; Thou Shall Prosper, and other best-sellers. A frequent guest on Fox News, WallBuilders Radio, and Glenn Beck TV, he hosts his own popular radio and podcast programs with audiences worldwide. He hosts the weekly television show Ancient Jewish Wisdom with his wife, Susan, on the TCT Television Network.

[00:01 - 08:21] Opening Segment

• Discover the secrets of financial success

• The nature of earning money and bringing in the spiritual part

• How Jewish people are disproportionately good with money

• Check out Thou Shall Prosper

[08:22 - 16:12] Understanding How the World Works

• Why a high IQ is not beneficial for business success

• Success comes from understanding how the world works and exchanging value

• People are often uncomfortable when asked to name a price for their goods or services

• Paying a fair price is essential to avoid exploitation and ensure satisfaction

[16:13 - 24:33] Escaping the Shackles of a Bad Spiritual Schematic

• Making money is often associated with evil and greed in society

• What "the rich must pay their fair share" means

• Making money is not taking; it is evidence that you have served another human being.

• People should focus on making money as a way to serve God

[24:34 - 32:55] The Secret to Financial Success

• Wealth is not defined by money but by satisfaction with one's portion in life

• The Five Fs of success (family, physical fitness, friendships, finance, and faith)

• Why employees should think of themselves as independent contractors

• More business is generated through relationships than at business development meetings

[32:56 - 44:35] Expand Your Network and Increase Your Wealth

• Authenticity is essential when trying to build relationships with successful people

• Torah system encourages kindness and goodness for financial abundance

• Look for opportunities to give, not take

• Exploring the interconnectedness of God, money, family, friends, and health

[44:36 - 52:41] Closing Segment

• Rabbi Daniel on the rapid-four questions

• Q&A: How should I balance aiming my marketing budget towards potential new clients vs. keeping my existing clients happy and satisfied?

Want to connect with Rabbi Daniel? Check out his YouTube Channel and website. Head to We Happy Warriors, ancient solutions for modern problems!

Key Quotes:

“Part of understanding how the world really works means you understand that money flows to people who deliver value.” - Rabbi Daniel Lapin

“If you understand how the world really works, you will always be able to serve other human beings regardless of what the circumstances are.” - Rabbi Daniel Lapin

“Business is about giving; it’s not about getting. The money flows automatically when you find a way to satisfy the needs and the desires of other people." - Rabbi Daniel Lapin

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In Case You Missed It: Highlights From LTB's Best Season Yet Feb 27, 2023

As Let's Talk Business concludes another great season, join Meny and his producer, Scott Kahn, to review the highlights of the past six months. Together, they reminisce about their favorite guests and most meaningful moments while discussing what makes a good podcast, how listeners can get involved, and some exciting plans for LTB's future. You won't want to miss this celebration of Let's Talk Business, the podcast which offers no-nonsense advice to help you learn, grow, and lead.

Listen and enjoy!

Key Highlights:

[00:01 - 06:46] Opening Segment

• A "seasoned review" to talk about some of the podcast episodes that have gotten solid feedback

• The effort that goes into producing a show

Speaking to guests beforehand and asking more profound questions

• The most fulfilling part of producing content

[06:47 - 13:09] How One Podcast Episode Changed a Life and a Business

• Podcasting is not just about having a great guest or host

• The goal of Let's Talk Business

• Why feedback from listeners is crucial

[13:10 - 26:20] Uncovering the Nitty Gritty

• A recap of some episodes and their feedback

• Understand the essence of branding and marketing

• Salespeople should listen to different ideas and adapt something that works for them

Avoiding the feeling of rejection

[26:21 - 33:38] Closing Segment

• The value of the podcast

Introducing a new Q&A segment to the show

• Making a difference in the lives of the listeners

Key Quotes:

"Having a properly prepared podcast, a host, and a guest who work well together. That's what makes a successful podcast." - Scott Kahn.

"Give us that 40 minutes, that hour, and we'll give you tremendous value for your time." - Scott Kahn.

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Overcoming the Broken Cookie Effect with Patty Block Feb 06, 2023

You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload?

In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more.

Patty Block is a business advisor and pricing expert. She is the founder of The Block Group and has experience as a business owner, lobbyist, political consultant, and non-profit executive. Patty’s passion is to empower women business owners to turn up their power to price, sell, and run their businesses on their own terms.

[00:01 - 08:08] Opening Segment

Patty’s background and experience empowering women business owners

Beating the broken cookie effect

Pricing is key to success and understanding your value is essential
Women tend to undervalue themselves, focus on serving others, and over-deliver

[08:09 - 25:44] Overcoming Fear and Reframing Limiting Beliefs

Fear of rejection often keeps people from charging enough
Limiting beliefs can prevent people from building a team and training them
Value-based pricing is recommended to help understand the value being brought to the buyer

Three types of value: extrinsic, intrinsic, and perceived

Patty introduces the SNAP System

[25:45 - 42:09] Learn How to Sell with Stories and Build Value

Don't wait until someone expresses interest; plan ahead and prepare stories and questions

Ask strategic questions to qualify whether the buyer is a good fit

Marketing raises visibility, business development builds relationships, and sales close deals
Features and benefits don't work well; focus on building value with stories

Using business storytelling to differentiate yourself and make sure it is relevant for the buyer

[42:10 - 48:38] Closing Segment

Stand your ground when it comes to the sales process
Patty on the rapid four-questions
Q&A: How to know in advance if a person is likely to do the job they're hired to do

Want to connect with Patty? Follow her on LinkedIn, and Facebook. Head to The Block Group to conquer your revenue roadblocks!

Key Quotes:

“My mission is helping women business owners beat the broken cookie effect so that they can run their business with more joy where they're generating more revenue with less.” - Patty Block

“If you believe that you need more clients to generate more revenue for your company to be more profitable, that is a limiting belief.” - Patty Block

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Rising to the Top in the World of E-Commerce with Chad Rubin Jan 30, 2023

The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more.

Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos.

[00:01 - 07:27] Opening Segment

• How Chad launched his startup and exited it

• Leveraging AI strategies on webinars and conferences worldwide

• The need for events in the e-commerce space

How they can help entrepreneurs become 1% better

[07:28 - 21:14] Why Timing Is Everything

• Why and how Chad decided to build Skubana

• How to know when is the optimal time to sell

Focus on the revenue-generating side of the business rather than cost saving

• The reason why timing is key when selling a business

• How one entrepreneur found success after the "Great Reset"

[21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI

• AI is still in its early stages but is developing quickly

Business owners can start getting acquainted with AI

• How Chat GPT can make writers better

• Starting a brand on Amazon requires a plan and tight margins

• Chad's insights about aggregators and Amazon

[35:46 - 45:52] Closing Segment

• Your idea must be differentiated to succeed

• Chad on the rapid-four questions

• Q&A: What is your risk tolerance?

Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time!

Key Quotes:

"So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin

"It's much easier to show people how you can make more money than how you can save money." - Chad Rubin

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein Jan 23, 2023

Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams?

Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more.

Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him.

Key Highlights:

[00:01 - 15:15] Opening Segment

• Mordechai's mission is to help growing businesses flourish as partners

The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker

• When Mordechai'scuriosity about human nature and psychology began

• Past should be acknowledged and accepted, but not dwelled on for too long

• Discussing the mechanics of any topic won't make you successful, you need to take action

[15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance

• Why 80% psychology and 20% systems are needed for personal and business development

• Hard work is not going back to the past, but implementing the right tools, and systems in every area of life

• Life is difficult and real satisfaction comes from overcoming challenges

How to overcome thought processes and build a healthy work relationship

• Constantly look for ways to improve and break through ceilings

[28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence

• How to identify, acknowledge and work on your beliefs

Why the two foundations of anxiety are avoidance and exposure

• How the lack of self-confidence is a belief usually linked to high levels of anxiety

• Understanding the source of negative beliefs and restructuring thinking around them

A systematic approach to personal development through relationship building

[42:07 - 54:56] Closing Segment

• How to make EOS systems work for your company

• Moderchai on the rapid -four questions

• Q&A: What can you do to get an employee back on track?

Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business!

Key Quotes:

"Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein

"I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein

"Whatever your mind can conceive and believe it can achieve." - Mordechai Klein

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman Jan 16, 2023

Is it possible that the best way to grow your business is to avoid being a businessperson?

It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more.

Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children.

Key Highlights:

[00:01 - 16:01] Opening Segment

• Making people happy is the best way to make yourself happy

• How to strengthen company culture and build collaboration

How quality time sets apart company cultures

• Gossip and negativity are the number one killers of company culture

• Why positivity is a gift that can be worked on by everyone

[16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman

• Companies that prioritize spending quality time together have a strong culture

• Doing something so good that people remarket it for you is the best marketing

• How not being a businessman can help your business grow

Willing to go above and beyond to create the best experience possible

• The importance of not focusing on generating revenue, but on creating the best movie possible

[32:11 - 47:55] Unlocking Success Through Passion and Personal Growth

• Why passion and personal growth are necessary for a business to reach your fullest potential

• How delegating tasks can help free up bandwidth and allow for more focus on creative projects

• Focus on the good, change perspective, and learn from mistakes

Validate emotions before offering a different perspective

• See mistakes as learning opportunities and chances to grow

[47:56 - 55:40] Closing Segment

• Boruch on the rapid-four rapid question

• Q&A: Is hiring family members a positive step or can it lead to disaster

Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work!

Key Quotes:

"Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz

"The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz

"We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz

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Whatever You Do, Don’t Call It Sales! with Charlie Hauck Jan 09, 2023

Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships?

We naturally want to leave a meeting feeling positive, and thinking that we’re on the road toward making a sale. But is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning - not the end - of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more.

Key Highlights:

[00:01 - 16:40] Opening Segment

• Charlie's background and story

Moving into sales and business development

• How ego and self-confidence can be confused

• Why sales conversations should be replaced with business conversations

Selling belief and trust is more important than product or service value

[16:41 - 33:05] Stop Selling and Start Prospecting

• Stop selling and have an abundant mentality

Target the right people and talk to enough people

• Deliver service beyond expectation and ask for help in growing business

Get the right decisions and respect the gift of time

• Respect the prospect by not being pushy or aggressive

[33:06 - 49:53] The Power of Trust-Based Relationships

• Truthfulness and slowing down the process leads to better outcomes

• Why success comes from referrals and introductions

Trust is key to successful referrals

• How to succeed in business development

3 essential traits and tips from Charlie

[49:54 - 54:18] Closing Segment

• Charlie in the rapid-four questions

• Q&A: Is there a secret that makes cold calling less unappealing?

Want to connect with Charlie? Head to Growth Dynamics where greater results can be achieved!

Key Quotes:

"Confidence is knowing that whatever circumstance you find yourself in, you can do what you have to do to survive." - Charlie Hauck

"Most people in business development think their job is to collect yeses. That's not it, it's to collect decisions." - Charlie Hauck

"The slower you go, the faster it will happen." - Charlie Hauck

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Defining Your Why with Dean Mercado Jan 02, 2023

If you’re a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask - really and truly - why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure.

It’s one thing to want to make money; it’s quite another to think about why making money is important to you. This might sound like a question you should ask your therapist, but Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the “Why” matters, Dean’s recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more.

Dean Mercado, Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDstretch: 49 Inspiring Insights For Business Breakthroughs, is a well-respected small business coach, author, and speaker with expertise in helping small business owners raise their game and level up their business. With a professional career spanning four decades, he has served many roles, mostly revolving around his passion for marketing, technology, and leadership. Dean’s articles have appeared in numerous publications, including Inc. Magazine, Investor’s Business Daily, and Crain’s Business News.

Key Highlights:

[00:01 - 07:32] Opening Segment

• Introducing "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs"

• Dean shares his background and story

His expertise in helping small business owners around the globe raise their game and level up their business

[07:33 - 14:37] Staying Focused on What's Important

• Clarity is key for entrepreneurs to be successful and happy

Why business is simple but not easy

• Keeping focused on what moves the needle is essential

• How a coach can help bring clarity and truth to an entrepreneur's goals

[14:38 - 22:07] Unlocking Business Growth Through Mind Stretch

• Accountability is a key factor in successful coaching

• The best reason to hire a coach is that they can recognize patterns that most people don't see

A business will only grow to the degree that the owner's mindset will grow

• Why it is important to stretch the mind before stretching the business

[22:08 - 29:13] Maximizing What Works for Entrepreneurs

• Why vision is the core, and mindset is the outer band that needs to be stretched

How habits are what make goals successful or not successful

• Goals should be SMART (Specific, Measurable, Actionable, Realistic, Timely)

• Why reflecting on what worked and didn't work is important for success

Maximize successes and reduce failures

[29:14 - 36:23] How a Coach Can Help Leaders Make the Right Changes

• How getting a coach can help you change habits and hold you accountable

Set realistic goals that are aligned with your mission and vision

• Make sure to break down goals into 3 strategic initiatives per quarter

Create a game plan so you know what to do every day

[36:24 - 43:32] Get Real About Your Numbers & Understand the Truth Behind Your Business

• Mindset is the most important investment for an entrepreneur

Entrepreneurs need to be honest with themselves and their numbers

• Knowing your numbers is essential to understanding the truth of your business

Having a good coaching system that aligns with your values is key

• Chemistry between coach and client is important for success

[43:33 - 52:51] Closing Segment

• The best coaches will hold you accountable and fire you if it's not a good fit.

• Dean on the rapid four questions

• Q&A: How could I make sure that I don't fall into that category?

Want to connect with Dean? Follow him on LinkedIn, and YouTube. Check out his website to transform your vision into reality!

Key Quotes:

"Habits are what make goals successful or not successful." - Dean Mercado

"If I don't become more, I will not have more. So the more value I could add, the more value I'll receive in return." - Dean Mercado

"Working towards expanding the mind is never a bad investment." - Dean Mercado

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Pincus Schiff & Using Failure to Achieve Success Dec 26, 2022

Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you’re part of a very big club - and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you’re coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations.

Pinchus Schiff is the co-founder and CMO of Friday, a team management platform designed to simplify life for small businesses. He has a strong background in sales and worked with hundreds of small businesses across a wide range of industries. Crucially, Pincus openly shares the struggles as well as the successes that often come along with sales and with running a startup.

Key Highlights:

[00:01 - 14:22] Opening Segment

• Pincus shares his journey of taking the leap and finding success

How he ended up being the co-founder and CMO of Friday

• Overcoming fear and building authentic relationships

Why fear can be both a friend and an enemy

• Take small points from different sales advice to create your own strategy

[14:23 - 27:46] Overcoming Disappointment in Sales

• How to set realistic goals and adjust accordingly

Subconsciously work towards the goal by visualizing it

• Be prepared for discouragement when goals are not achieved

Expect rejection and learn from it

• People don't reject you personally, they reject the call or service

[27:47 - 41:43] How One Salesperson Took the Leap to Build a Successful Business

• The difference between introverts and extroverts in sales

• Taking preventative measures to avoid getting "drunk" on success

• Understand not every idea is a business and economics must be taken into consideration

The pros and cons of taking a partner or investor

• Why taking a partner out of fear is a recipe for disaster

[41:44 - 55:42] Closing Segment

• Know what you want and how important it is to live the life you want before taking the leap

• Pincus on the rapid four questions

• Q&A: How should I decide if it's worthwhile to outsource certain office tasks?

Want to connect with Pincus? Follow him on LinkedIn, Instagram, and Twitter.

Key Quotes:

"Once you realize to every single objection there's always an answer. You can even ask a question before they object to you so they can't." - Pincus Schiff

"Don't look at what other people will think of you because it's impossible to please everyone. If that's your goal you're failing from the second you wanna start." - Pincus Schiff

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff Dec 19, 2022

Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life?

Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they’ll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more.

Naphtali Hoff is the President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought-after trainer and lecturer. He is the author of Becoming the New Boss, a leadership book that helps new leaders hit the ground running and enjoy sustained success.

Key Highlights:

[00:01 - 07:16] Opening Segment

• How to increase productivity while reducing stress

• Naphtali's background and story

How Naphtali transitioned to becoming a coach and consultant

• Check out Becoming the New Boss

[07:17 - 21:06] Leaders Must Delegate to Stay Productive

•The difference between coaching, consulting, and mentoring

• Why a leader's productivity is critical to company success

How the success of a leader is largely dependent on their productivity

• Leadership productivity is important for any company's success

A busy leader will have a hard time leading others, and will not be able to oversee and support them

[21:07 - 34:27] Leaders Must Delegate to Stay Productive

• Delegating allows leaders to be more strategic and influential in their work

• Productivity is about knowing what you need to do and being focused and targeted with your meetings

How to protect your time and be more productive

• Developing a framework for leaders to serve as coaches within their own organizations

The key to productivity

[34:28 - 47:46] Set Expectations for Your Teams

• Why people are becoming more aware of the "hustle culture"

Realizing that there is no direct correlation between work and success.

• What has led to a shift in the definition of work-life balance

• Leaders should set expectations for when they will be available

Make sure to communicate these expectations to their employees

[47:47 - 54:22] Closing Segment

• Naphtali on the rapid four questions

• Q&A: How to start and grow your email list for your business?

Want to connect with Naphtali? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Impactful Coaching and boost your productivity!

Key Quotes:

"Busy is a matter of just constantly being on the move, but productive is being strategic about your activities." - Naphtali Hoff

"The more we are invested in the outcomes that we are seeking to achieve, the more likely it is that we will achieve them." - Naphtali Hoff

"If you don't protect your time, nobody else will value it more than you will value yourself." - Naphtali Hoff

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Learning to Love Sales by Loving People with Chayale Kaufman Dec 12, 2022

It’s not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more.

Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media.

Key Highlights:

[00:01 - 07:31] Opening Segment

• How Chayale ended up creating the Jewish Content Network

Creating content that engages and connects with the Jewish community

• Chayale shares her career path and how she became successful in sales

Her advice for aspiring sales professionals

[07:32 - 21:17] Moving On From Sales: How One Woman Succeeded

• Why sales is an amazing opportunity that can lead to success and fulfillment

• Rejection is something that new salespeople have to learn to deal with

Salespeople need to have a strong will to overcome rejection and negativity

• What the Jewish Content Network is and what it does

Offering a solution for businesses that don't have time or resources to create their content
Planning and budgeting for marketing campaigns

[21:18 - 34:13] Creating a Successful Marketing Campaign

• What small businesses should do to improve their branding and marketing efforts

Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget

• Make sure to have a marketing strategy in place and track metrics to measure success

Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action

• The importance of having a work-life balance

Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives

[34:14 - 43:43] Closing Segment

• Q&A: How to determine the right amount to pay your employees

• Chayale on there paid four questions

Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business!

Key Quotes:

"I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman

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From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz Dec 05, 2022

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more.

Key Highlights:

[00:01 - 07:45] Opening Segment

• It's important that leaders constantly look for personal growth, professional growth, and development

• Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach

Figure out what you do best and go ahead and focus on that

• How to move people from point A to point B

[07:46 - 23:18] How to Build a Great Company Culture

• Why companies need to focus on a great company culture

Maintaining and retaining people from leaving and having great productivity

• Building a culture of support is easy when leaders understand the right buttons to push

• How open-ended questions allow people to express themselves freely and candidly

When people feel they can express themselves, they're more likely to come to you with suggestions and feedback

• Leaders know how to create teachable moments

[23:19 - 38:56] Resolving Conflicts Successfully

• The key to resolving conflicts successfully

Ask and state the problem, feel concerned, and be transparent
Take the personal part out of it and focus on the issue at hand

• Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion

When conflicts are not resolved, they can lead to high turnover and low productivity

• Leaders should always seek input from their team to make informed decisions.

[38:57 - 51:14] Closing Segment

• David on the rapid four questions

• Q & A: How do I balance getting the help I need with making the money I want?

Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform!

Key Quotes:

"It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz

"A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Building a Mission-Based Company Culture with Mike Beckham of Simple Modern Nov 29, 2022

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy!

Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors.

Key Highlights:

[00:01 - 14:45] Opening Segment

• Mike shares his backstory and career path leading up to founding the company - Simple Modern

• The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful

Mission-driven companies are more beneficial to society than those without a sense of purpose

• It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals

[14:46 - 29:44] How to Create a Culture that's Idealistic & Practical

• Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different

• A company with shared values and a shared mission will be stronger than one with diverse values or no values at all

Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values

• Why a company's culture cannot be created without deep convictions from the leader about what they believe in

• How Simple Modern uses transparency to attract and retain ton talent

[29:45 - 44:32] Transparent Leaders Build Trust

• Transparency is the exercise of allowing other people to see what you're thinking

• When you build a culture where both relationally and organizationally, people are transparent, trust is fostered

Leaders should be transparent about their weaknesses and get feedback from team members to improve

• The mindset for a startup entering a new market is to look at the best players in the space

See where players may be white space that they can enter

[44:33 - 1:00:48] Closing Segment

• How to create a long-term sustainable competitive advantage

• Mike on the rapid-four questions

• Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business?

Key Quotes:

"The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham

"I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham

"Great founders and great cultures, start with deep convictions." - Mike Beckham

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Creating Income from Home By Utilizing Things You Already Know with Martha Krejci Nov 21, 2022

Nowadays, as more and more people work from home, having multiple income streams is increasingly important - and world-renowned marketing expert Martha Krejci has created a system to help you maximize profits by developing these streams one at a time. Join Meny Hoffman as he and Martha talk about affiliate marketing, how many income streams a person should have, what social media platforms you should emphasize and which you shouldn’t, how to use SEO to get to the top of Google searches, and much more. Listen and enjoy!

Martha Krejci is a world-renowned expert in the areas of SEO, organic traffic, and personal brand building. She uses these three skill sets together to teach everyday people how to make sustainable and even scalable income with affiliate marketing. Fortune 500 companies often invite her to teach their own affiliates how to be more successful. Other companies have put her on their payroll to educate their own affiliates on a regular basis because they see a major uptick in activity after she speaks.

Key Highlights:

[00:01 - 07:50] Opening Segment

• How Martha's mindset led her to become an entrepreneur.

Why quitting her job and starting her own business was a defining moment in her journey

• How Martha created an exit strategy and goal for her business

• Be realistic with your goals and not be overly optimistic

[07:51 - 19:40] How to Succeed When Starting Your Own Business

• How Martha realized moving to the SEO space was a good fit for their skills and experience

Why her previous corporate experience helped her to be prepared for the entrepreneurial path

• What you need to create content that gets you results

Giving away free training sessions on SEO and ecommerce

• Google is a great tool to determine what content to create in order to rank well

[19:41 - 31:26] How to Create Content That Gets Scraped

• Why long-form content is not as effective as shorter content

• People should focus on one medium and master it before branching out

Figure out what platforms are most authentic to them and focus on those

• How to be successful in affiliate marketing

Affiliate marketing is a great way to start off with income

[31:27 - 43:54] Closing Segment

• Martha on the rapid-fur questions

• Q&A: When is my business ready for rebranding?

Want to connect with Martha? Follow her on LinkedIn, Facebook, Instagram & YouTube. Visit her website, and be your authentic self.

Key Quotes:

"We need to think about ourselves less. And we need to think about who we're about to serve more." - Martha Krejci

"You build your business from giving away." - Martha Krejci

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The Secrets of Webinar Success with Steve Werner Nov 14, 2022

If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, in the last eight years, he has gone from failing at holding live events - to the point that one hotel told him they would never do business with him again - to holding over 41 successful live events for himself and 23 for his clients. He has spoken on hundreds of stages and critiqued and helped the sales presentations of hundreds more. During covid, he pivoted to helping online entrepreneurs launch webinars, which have produced more than 6.9 million dollars in sales over the past 18 months.

In our conversation, Steve shares the lessons learned from his failures and how this has allowed him to provide actionable advice and tools and help businesses grow and succeed. He stresses out how to build a successful webinar and breaks down the two keys to achieving it. He emphasizes the reason why business owners should become known and trusted by their audience in order to increase sales and highlights the importance of having an action plan for your business. Listen and enjoy!

Key Highlights:

[00:01 - 07:43] Opening Segment

• Steve shares important lessons that led to his success today

Anything worth doing is hard and requires effort
How to market and sell to customers effectively

• Steve's strong passion for helping others grow and succeed

[07:44 - 27:00] How to Succeed When Your Dreams Don't Match Your Reality

• You have to ask yourself where you want to be in the future and figure out what steps will get you there

When things don't go as planned, it's important to remember that it's not the end of the world

• Having a plan and taking small, consistent actions are essential to achieve success

• Three things you can do to make a big difference

Reading every day, having great friends, learning from failures

• Entrepreneurs need to be willing to take the risk to succeed, and being reckless is not a good way to go about things

[27:01 - 44:02] Making Your Webinars More Successful

• When spending money on ads, you should know what you're looking for the ads to do

How you're going to recoup your money, and what your sales process is

• The importance of having a plan for what to do if something goes wrong

• Why you should focus on telling stories about your personal life to connect with your audience

Engagement is more important than teaching

• How to overcome a lack of action with your business

[44:03 - 54:37] Wapping Up!

• Things might go wrong but that doesn't mean you should radically change your business plan

• Steve on the rapid-fire questions

• Q&A: When is the timing right to add more services to your business?

Want to connect with Steve? Follow him on LinkedIn, and Facebook. Head to his website, and build a powerful, engaging presentation that is a money-making machine for your business!

Key Quotes:

"Everybody's got a plan until they get punched in the face." - Steve Werner

"Instead of talking at somebody, engage with them and bring them into what you're doing and use stories." - Steve Werner

"The more imperfect you are the more you'll relate to people." - Steve Werner

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes Nov 07, 2022

It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell - and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world's largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International.

In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client's needs and how your product or service will benefit them. Listen and enjoy!

Key Highlights:

[00:01 - 07:39] Opening Segment

• Warren shares his background and work

A world-renowned expert on sales, leadership development, and employee motivation

• How to become a great salesperson

Stop being afraid, start believing in your product or service

[07:40 - 28:22] What You Need to Be a Successful Salesperson

• Most people are not good at sales simply because they're afraid someone's going to say no

The key to being successful in sales is to have a positive mindset and believe in your product

• It's important to remember that you're not just selling paper goods - you're selling service as well

• Salespeople need to be motivated to keep up the activity necessary to reach their sales goals

How and why dialing the phone is one way to generate activity

[28:23 - 42:23] Salespeople Must Be Aware of the Changes in Social Media

• Make sure to have goals, write them down, and set realistic goals

• Salespeople have to be aware of how technology has changed

Social media is not selling; it is marketing

• The main goal of social media should be to get your company's name and product out there

Build name recognition and marketing for your company

• Sales should be approached in a way that shows respect for the customer by providing quality and value

[42:24 - 51:10] Closing Segment

• Understand your unique selling point and what sets you apart from other salespeople

• Warren on the rapid-fire questions

• Q&A: What type of salesperson should I be looking to hire?

Want to connect with Warren? Follow him on LinkedIn and YouTube.

Key Quotes:

"Most people are not good at sales simply because they're afraid someone's going to say no." - Warren Greshes

"The only way you can define how much money you need is to tell me how you want your life to look." - Warren Greshes

"A goal becomes realistic if you are willing to do what it takes to achieve it." - Warren Greshes

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Balancing Business Success with Health and Wellness: A Talk with Luke DePron Oct 31, 2022

How many times have you had the resolution to start losing weight, but after a couple of days or weeks, or months it all goes to waste? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life.

In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees' health is prioritized and they feel you care about them as well as their wellness. Listen and enjoy!

Key Highlights:

[00:01 - 06:48] Opening Segment

•Luke shares his background a work

A health and fitness coach who helps entrepreneurs recover their health and wellness

• How often business leaders have sacrificed health to build wealth

• Wealth and wellness go together, and they need to step into a practice that supports their goals

• Why October through November is the best time to take on health and fitness goals

[06:49 - 16:33] Slow and Steady Wins the Race to Lose Weight

• How to overcome the challenges of starting a fitness program when you're busy

• You don't need to go to the gym to achieve your fitness goals

• Why resistance training can be an important part of a healthy lifestyle

Slower, longer-term weight loss is more successful than rapid weight loss

• Eating a standard, healthy diet that is easy to adjust calories from is key to success

[16:34 - 26:47] Leaders Look to Build Great Cultures, Great Environments

• How leveraging your low-level step count is a massive point

• Luke's advice to build great cultures and work environments

Promoting a healthy first culture and setting standards to achieve them

• Luke breaks down great leadership strategies

• Be willing to give and contribute to others

[26:48 - 30:22] How to Get More Clients After Completing Work

• Luke on the rapid-fire questions

• Q&A: What is my next step in order to get more clients?

Want to connect with Luke? Follow him on LinkedIn, Instagram & Facebook. Head to his website to increase confidence & energy!

Key Quotes:

"We need to step into a health and fitness practice that supports whatever it is that your goals in life are." - Luke DePron

"By you becoming a healthier version of yourself, the time that is invested, you're gonna buy it back through productivity, through feeling better, through having more confidence." - Luke DePron

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Overcoming Fear and Maximizing Potential with Shlomo Friedman Oct 24, 2022

Is the fear of tipping off your competition, losing your employees, and disappointing your clients hurting your ability to communicate honestly and effectively? In this episode, our guest is Shlomo Friedman, he is a Partner & Executive Director of Imperial, a leading real estate brokerage headquartered in Lakewood, New Jersey. He is renowned for his emphasis on company culture & mindset work, helping Imperial agents sell more and dream bigger through the power of training, support, & teamwork. Shlomo is also a much sought-after speaker on sales and company culture, presenting at popular events and seminars, where he empowers high achievers to set and achieve impressive goals.

In this episode, Shlomo digs deep into why fear is a great motivator but it destroys the possibility of having a growth mindset. He points out how important it's to reach your fullest potential and make sure you have accountability as a leader. Shlomo stresses out the importance of not getting stuck when you don't get the results you worked for and encourages you to rate yourself on how well you communicate and admit where you need to improve. Tune in and discover how to assure that your work and personal goals support each other. Listen and enjoy!

Key Highlights:

[00:01 - 15:48] Opening Segment

• Shlomo shares how to succeed despite fear

The importance of company culture and mindset work

• How fear can hurt your ability to communicate honestly and effectively with your employees, clients, and competitors

• Shlomo's outlook on titles and responsibilities in corporate America

[15:49 - 32:49] How to Achieve Your Potential: Mindset, Activities & Results

• Understanding what your responsibility is and personally growing yourself are key to succeed in your business

• Why the leader's responsibility is to help people realize their unrealized potential

• There is no way to make any change without understanding the cause of the lack of progress

To grow, one needs to have a growth mindset and believe one can achieve anything

• When the growth mindset is established, the focus shifts to practical actions that will enable growth

How to focus on the positive aspects of negative situations, and use spin to turn negative events into positives

[32:50 - 48:44] Give the Work-Life Balance You Deserve

• When we don't have a growth mindset, we are driven by fears

• The benefits of having a growth mindset when communicating with your clients, employees, and competitors

Always let them know what you can do and how you'll try to do it better

• How to have a work-life balance that supports your personal goals

A person's real life is more than business, and their goal and where they want to get to is much bigger than the business

• Why your business goals should support your personal goals

[48:45 - 1:02:17] Closing Segment

• Shlomo on the rapid-fire questions

• Q&A: How to know which event to attend?

Want to connect with Shlomo? Follow him on LinkedIn.

Key Quotes:

"If we can think of the other more than of ourselves, that's how we grow." - Shlomo Friedman

"I feel much more comfortable with not a title but with an understanding of what it is that my obligation in the organization is." - Shlomo Friedman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Going for Stupid: Steve Sims and the Art of Moving From Ridicule to Reverence Sep 19, 2022

Did you ever have a crazy idea that you thought just might be a big one but you never did anything about it because you didn't want people to laugh? This week, our guest is Steve Sims, the author of Bluefishing: The Art of Making Things Happen and Go For Stupid: The Art of Achieving Ridiculous Goals which will be released on October 18. Called by Forbes Magazine, “The man with the world’s coolest job,” Steve has become famous for taking the craziest dreams of his celebrity clients and making them a reality.

In our conversation, we’re going to hear about some of his wildest adventures, and learn how the fear of ridicule can stop us from doing the things that might be the keys to our success. Steve also teaches us how to recognize when something stupid might actually be brilliant and how to approach business and personal goals with a curious mindset. Listen and enjoy!

Key Highlights:

[00:01 - 07:44] Opening Segment

• Steve shares his experience working with celebrities and high-profile clients

• The key asset to achieving success

Having a curious mindset when pursuing goals

• Check out The Art of Making Things Happen

[07:45 - 24:11] People Laugh at Your Goals to Keep You Down

• How different cultures can help or hinder a person's ability to pursue their goals

Steve's advice on how to manage these differences

• Going for stupid isn't the same as being reckless

• Why entrepreneurs need to have goals that are both achievable and ridiculous to be successful

They should vision their goals and reverse engineer them down to the smallest steps necessary to make them a reality

• Stupid goals are those that are so far out of reach that they become impossible to achieve, but are still worth pursuing

[24:12 - 40:09] Change Your Process and Achieve Greater Success

• What has led to a canceled culture in which people no longer want to engage in conversations or projects

People are afraid of being laughed at

• Instead of laughing at those who make mistakes, we should challenge them and help them learn from their mistakes

• Don't give yourself excuses for not changing; try different things to see what works

When you start doing things differently, your mind starts seeing opportunities that it may not have seen before

• The key to success is having a balance between your business and personal growth, and being true to your standards

[40:10 - 47:38] Closing Segment

• Steve on the rapid-fire questions

• Q&A: When do I know it's time to quit?

Want to connect with Steve? Follow him on LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter. Visit his website, and make the impossible possible!

Key Quotes:

"Do things that disrupt the way you live and your mind will start to accept and recognize alternatives." - Steve Sims

"Most of society today wants to laugh at your goals to keep you down. But if you don't go for stupid goals how are you gonna dare of achieving them." - Steve Sims

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Communicating with Confidence & Increasing Your Value with Laurie-Ann Murabito Sep 12, 2022

Are you ready to create a message that connects with the right people and builds your business, even if you’re a shy introvert? In this episode, our guest is Laurie-Ann Murabito. She was so shy that she couldn’t even look people in the eye. Almost accidentally, she became a public speaker and discovered that even an extreme introvert can overcome stage fright and communicate powerfully and effectively. She is a business mentor and speaking strategist who teaches clients to communicate with confidence, and leverage speaking opportunities to be positioned as the expert, attract high-end clients, and monetize their authority. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and host of the Be In Demand Podcast.

In our conversation, Laurie-Ann shares her story of becoming a public speaker and how she overcame her shyness to achieve success. She encourages you to take the first step towards your goals and share your stories to inspire others. She stresses how the fear of public speaking is something that a lot of people deal with and it can really hold someone back from really taking the plunge and trying to speak in front of an audience. So, if you're afraid of public speaking, learning how to do it properly can really help you out. Listen and enjoy!

Key Highlights:

[00:01 - 08:07] Opening Segment

• How Laurie-Ann became a powerful speaker

Learn to communicate with confidence and leverage speaking opportunities
The best-selling author of Rethink Leadership and Rethink Your Leadership

• There are three different types of speakers

• Take the first step even if it's not perfect, and never give up on their dreams.

[08:08 - 23:33] Overcoming Stagefright and Communicate with Confidence

• The fear of speaking can be a barrier to success

It's important for business owners to learn how to communicate confidently

• How public speaking is a valuable skill and increases business owner's value

• You don't have to keep coming up with new stories every time you speak

• Where the fear of being judged comes from

If you're not part of the inner circle, you'll be kicked out.

[23:34 - 39:04] Speak Like a Leader Without Stressing

• Why leaders should take baby steps before speaking, be themselves, and ask for feedback

• The key points for a successful public speaking engagement

Having an opening that grabs attention
Providing valuable information in the authority section
Ending with a call to action.

• Becoming a speaker is easy with the right approach

• Integrity is important when delivering speeches as it can help build trust and credibility with audiences

[39:05 - 45:31] Closing Segment

• Why narcissism is a personality trait that makes someone difficult to coach

• Storytelling is an important tool for getting your employees and customers excited about what you do

Key Quotes:

"Being able to tell stories is so infectious. The storytelling is so powerful and a lot of us don't realize it." - Laurie-Ann Murabito

Connect with Laurie-Ann:

Follow her on Instagram and LinkedIn. Head to Speak And Stand Out , and get crystal clear on your message!

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Operation Pineapple Express: Saving the Heroes of Afghanistan from the Taliban Sep 05, 2022

Creating deep human connections and building a high-trust culture is crucial to truly thrive as a leader. In this episode, our guest is Scott Mann; he spent 23 years in the United States Army, 18 of them as a Green Beret, where he specialized in unconventional, high-impact missions in places like Afghanistan, Iraq, and Colombia. He is a storyteller and the founder of Rooftop Leadership, where he helps leaders make better human connections in high-stakes, low-trust environments. He also empowers people - both in warfare and in business - to stand up for themselves and develop a strong voice. He is the author of Operation Pineapple Express: The Incredible Story of a Group of Americans Who Undertook One Last Mission and Honored a Promise in Afghanistan.

In our conversation, Scott shares some of his experiences from his time in Afghanistan and how he was able to use his relationships to help save people and build deep relationships with them. He digs into the importance of leadership, social capital, and accountability and how polarization can be dangerous and counterproductive. Scott remarks on why relationships are essential for building successful organizations. Listen and enjoy!

Key Highlights:

[00:01 - 07:32] Opening Segment

• Leadership lessons learned from a war zone

• How to build relationships of trust with the local population to rescue people in high-risk situations

• Check out his book Operation Pineapple Express

A story of this rescue mission and the inspirational lessons that can be learned from it

[07:33 - 22:15] The Problems with the US Withdrawal from Afghanistan

• The problems with the U.S. withdrawal from Afghanistan

No public hearings on what happened and no accountability

• Look at the situations that as a leader you face and ask yourself what's your pineapple express

• Afghan special operations forces and the veteran volunteers who stood on their shoulders and honored a promise

• Why it's key to focus on local solutions, such as helping tribal leaders stand up to terrorists and training select special operations units

[22:16 - 36:36] If America Abandoned Its Allies, What Would Happen?

• What has led to increased conflict and instability in Afghanistan

A political decision made without input from military leaders

• Why the division between left and right in America is a major obstacle to effective policymaking on issues like Afghanistan

• The importance of opening public hearings by Congress to allow for a more informed discussion of policy options for Afghanistan

There is still potential for the United States to support its allies, but it needs to do so in a more transparent and effective way

[36:37 - 40:16] Closing Segment

• How to make decisions as a leader

• Q&A: What will help you with your decision-making process?

Want to connect with Scott? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Roof Top Leadership, and discover how to create deep human connection!

Key Quotes:

"It is our social connection ability that really enables us to thrive." - Scott Mann

"The time to build social capital is when nobody is looking " - Scott Mann

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Transforming Your Weakness Into a Superpower: A Conversation with Isaac Bardos Aug 29, 2022

Are you ready to do the work that it takes to have a breakthrough in your business? In this episode, our guest is Isaac Bardos, the kid who everyone thought would never be successful at anything. But Isaac used that rejection to develop into a college athlete, a well-regarded public speaker, the founder of numerous successful companies, and a business coach who can diagnose a business’ core problem in minutes.

Join Meny as he and Isaac talk about effective leadership, what it means to have a calling, how to spot the patterns that can tell you what’s really happening in your business, make better decisions, and much more. Listen and enjoy!

Key Highlights:

[00:01 - 13:04] Opening Segment

• How understanding your weaknesses can make you a better leader

• How Isaac became a successful public speaker and business coach

• Isaac's story of overcoming obstacles to achieve success

Being doubted by family and friends, and starting his own businesses
Providing more value to his clients by helping them achieve their goals

[13:05 - 28:52] What You Need to Be a Succesful Leader

• How an upbringing can either be seen as victimization or as fuel for someone's future

• It is a learnable skill to be a leader, but most people are not naturally born leaders

Moses's story

• Leadership is about looking at where someone wants to go and what is needed to get there

• Leaders need to be connected to their employees to lead them effectively

[28:53 - 44:24] How to Navigate the Business World When the Recession Hits

• When it comes to scaling a business, you need to take a "really serious look" at scalability

• Why patterns are essential for your business

Patterns can help protect businesses and help you stay ahead of the curve

• What business leaders should focus on

Focus on what's going to help your businesses grow

[44:25 - 52:52] Closing Segment

• Isaac on the four rapid questions

• Q&A: How to budget for marketing your business?

Connect with Isaac on LinkedIn, Instagram & Facebook.

Key Quotes:

"The must is where we really see things come out and we learn things about ourselves that become potentially huge assets for the business." - Isaac Bardos

"If you're disconnected from the people who are doing the work that needs to get done, then you're not leading." - Isaac Bardos

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Becoming an Impact-Driven Business Leader with Zack Estes Aug 22, 2022

Are you a leader that sacrifices health for the sake of growth? In this episode, our guest is Zach Estes, a Manufacturing Engineer by trade; who has experience in manufacturing operations, hospital operations, and media operations, and now leading Path for Growth as Chief Operating Officer alongside Alex Judd. He's passionate about healthy growth and applying operational principles in life and business.

In our conversation, Zach digs into some lessons he learned from his time as a manufacturing engineer that has helped him to be an effective operator in today's business landscape. He stresses the importance of visibility in business and how manufacturing principles can be applied to any type of business. Zach breaks down the principles that he uses to run an efficient, effective, and enjoyable business and what has led him to achieve healthy growth. Listen and enjoy!

Key Highlights:

[00:01 - 06:58] Opening Segment

• Zach shares his journey as a manufacturing engineer

How he ended up being the COO of Path for Growth
Helping leaders grow their businesses without losing themselves in the process

• Make work visible for better communication and understanding between team members and customers

[06:59 - 19:58] Path of Healthy Growth for Businesses

• Zach discloses the four steps to Path for Growth

Standardization, documentation, evaluation, and improvement

• How Path for Growth help businesses achieve success

• Why individual growth is a key element

Not sacrificing one's personal life to achieve success in one's business.

• There must be intentionality and energy put into pursuing healthy growth to maintain a flourishing business

[19:59 - 32:11] The Importance of Downtime

• The key to a successful company is having a clear mission, focus, and passion

Leaders need to communicate these values to their team for them to be attentive and motivated

• Why downtime is expensive, and leaders need to be aware of this to manage it effectively

Planned downtime vs unplanned downtime

• Taking care of yourself physically, mentally, and spiritually is important for long-term success

[32:12 - 35:52] Closing Segment

• Learn more about Zach with the Rapid Fire Questions!

• Q&A: Should you share your financials with your team?

Connect with Zack on LinkedIn. Head to Path of Growth, and find out how to practice healthy growth!

Key Quotes:

"If you know how you create and deliver value for your customer, then you'll know how you don't do that to you." - Zack Estes

"If you know where you're going, or if you know what your responsibilities are, then it's a lot easier to determine what it is you should be spending your time on." - Zack Estes

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Business! Check out my new podcast on Apple Podcasts:https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

An Exciting Announcement with Scott Kahn Jul 25, 2022

Are you ready to listen to the amazing changes that are coming up in the show? Since its inception, the Let's Talk Business podcast has been dedicated to helping entrepreneurs and business owners thrive. We believe that information is key, but we also believe that it's important to help business owners to start to take action. That's why we've introduced a new format and a new producer to the show, and we look forward to continuing to provide practical advice and help entrepreneurs and business owners grow their businesses.

Let's welcome Rabbi Scott Kahn, formerly the dean of Yeshivat Yesodei HaTorah in Beit Shemesh, Israel, and the founder of Jewish Coffee House, a podcast network featuring podcasts that deal with issues in the Orthodox world. He is also the executive producer of JCH Productions, a podcast production company that partners with companies, organizations, and individuals who see podcasting as a critical vehicle to get their message to a wider audience. He is the host of several podcasts as well, including Orthodox Conundrum, Intimate Judaism, and the Baseball Rabbi. He lives in Ramat Beit Shemesh with his wife Aliza and their seven children.

Key Highlights:

[00:01 - 05:52] Opening Segment

• Meeting Scott Kahn and his role at the Let's Talk Business Podcast

• An overview of what changes are coming to the show

• The reason why Meny to grow and improve the podcast

Keep providing quality advice to its listeners

[05:52 - 12:54] An Exciting Announcement!

• What the upcoming episodes will have

A better quality guests and questions
A segment where listeners can submit questions
Practical advice for business owners

• Why Let's Business Podcast is different from other shows

• When you can expect new episodes

[12:55 - 16:18] Closing Segment

• Subscribe to the show and get notified when new episodes are published

Key Quotes:

"My personal mission in life is I believe every person should be given the opportunity to succeed in life." Meny Hoffman

"Great relationships start with a great conversation." - Meny Hoffman

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Business! Check out my new podcast on Apple Podcasts:

https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

3 Keys to Successful Sales with a Proactive Approach Jun 20, 2022

What is a definition of a good salesperson? In this week’s episode, our guest is Fred Diamond. He is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, “Love, Hope, Lyme” and “Insights for Sales Game Changers” will hit bookshelves on in July.

In this conversation, we are reminded of the virtues a salesperson must have in order to become successful - a deep understanding of the customers’ needs, the company’s offers, and perceiving sales as a profession than simply a task to accomplish the quota. Fred Diamond also touches on the idea that it takes time for a salesperson to build trust with their customers. Listen closely as we discuss diversity in sales, how to create a successful sales process, and what makes a good salesperson in today’s world.

Listen and enjoy!

[00:01 - 09:08] Opening Segment

Fred on cultivating his passion for sales
- Working in high-tech marketing
- Realizing the importance of salespeople
- The urgent need for support in sales success
Check out Sales Game Changers

[09:09 - 21:55] What it Takes to Be a Great Salesperson

Defining a good salesperson
- Believe in the company and understand–
- - Customer needs
  - The product
  - Sales as a profession
How the little things matter
- Realize that your offers may not be the right solution
- Display proactiveness and show up as a partner for the clients
- Building trust requires more than a couple of phone calls

[21:56 - 40:42] Tips for Better Performance from Sales People

Fred’s advice on establishing relationships with clients
- People need solutions from people they trust
- There is no need to play ballgames, just honest answers
- Put yourself in the head of the customer
How introverts can outsell you
- They think about the needs of the customers
- They know that they need to engage with people

[40:43 - 46:10] Closing Segment

The effects of world events on people’s lives
Learn more about Fred with the Rapid Fire Questions!

Connect with Fred

Follow him on LinkedIn and check out his podcast, Sales Game Changers for more tips on successful sales strategies.

Don’t miss his recommendations - The Introvert's Edge by Matthew Pollard, The Big Leap by Gay Hendricks, and Man's Search for Meaning by Viktor E. Frankl.

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts:

https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

“The salespeople were the key. I had to support these people, I had to do things to make them successful by getting the right messaging in the marketplace, bringing the right products to market, and helping them target the marketing programs and their customers to accelerate the sales process.” - Fred Diamond

“A great sales call is one where the customer does 90% of the talking.” - Fred Diamond

“Sometimes, to be a great salesperson, you're not going to sell something, maybe you bring them a better solution.” - Fred Diamond

“The great sales professionals are conscious of having a diverse team to support their diverse audience.” - Fred Diamond

How to End Burnout, Gain Resilience and Change the World with Cait Donovan Jun 13, 2022

Have you ever taken the time to do a deep and real examination of the true causes of burnout and how to heal them within yourself? In this week’s episode, our guest is Cait Donovan, a Keynote speaker, one of New York City’s leading burnout experts, host of “Fried – The Burnout Podcast,” and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been shared with companies such as Lululemon, Nexthink, and Pepsi as well as featured on podcasts and online magazines such as “Forbes”, “NPR,” “Thrive Global,” and “The New York Post”.

In our interview, Cait shares the three symptoms that you should consider as a red flag if you are suffering from some sort of burnout in your business or personal life. She also discloses what you could do to prevent burnout, and if you do see one, what are the items you could do to start getting back to yourself. This is an action-packed episode full of meaningful things that you need to know as business owners, employees, and companies and more importantly, for life balance. You don’t want to miss this thought-provoking episode.

Listen and enjoy!

[00:01 - 07:51] Opening Segment

How Cait got to be the expert in speaking about burnout.
- Her experience as a health care practitioner
- Why she decided to write a book and start a podcast
- She explains what burnout is
Check out The Bouncebackability Factor

[07:52 - 23:18] Protect Yourself, Your Energy, And Your Time

The driving cause of a person to arrive at a burnout
- There is a constant internal push to prove your value
Cait’s outlook on the external and internal factors of a burnout story
The red flags you should be paying attention to
- A shift in your ability to be physically active
- More explosive emotions in the home
How pressure at home could also cause a full burnout for a person
What a person can do to speak about avoiding burnout, or delaying it
- Burnout prevention strategies: do what you can to be healthy

[23:19 - 36:47] The Bouncebackability Factor

Cait’s advice leaders on how to support their people not to get to the stage of burnout
- The importance of your value statement
- Do not hire people that don't fit your culture
What a person can do when one of his employees is showing signs of burnout
- Good communication
The reason why burnout is always reversible
Cait’s insights about the role of social media

[36:48 - 37:57] Closing Segment

Learn more about Cait with the Rapid Fire Questions!

Connect with Cait

Follow her on LinkedIn, and Instagram. Make sure to check out her website: https://www.caitdonovan.com/ and listen to FRIED. The Burnout, stories from people like you who've burnt out and come back to tell the tale.

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

“The more I learned, the less I know.” - Cait Donovan

“We really have to look at burnout as a holistic system, and in a series of circles and internal causations, rather than a line of like A plus B equals C.” - Cait Donovan

“I honestly believe that lack of community is one of our massive cultural indicators for burnout..” - Cait Donovan

The Six Essential Traits of a Successful Entrepreneur with Gino Wickman May 09, 2022

Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business?

In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.

In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you’re an entrepreneur in the making, this episode is definitely for you!

Listen and enjoy!

[00:01 - 08:55] Opening Segment

Gino Wickman’s background and work
- His passion for what makes companies great, and entrepreneurs successful
- His experience creating an operating system
- The pure evolution and a journey of obsession
Make sure to check Entrepreneurial Leap

[08:56 - 29:25] Getting The Leadership Team on The Same Page

The business mindset before and after EOS
- The leadership team gets 100% on the same page with a clear vision
Getting clear with your core focus
- Why does the organization exist?
- What does it do in the world?
What motivated Gino going from the EOS to identify the entrepreneur
Gino’s definition of what an entrepreneur is
- The entrepreneurial range

[29:26 - 48:48] The Six Essential Traits of a True Entrepreneur

Gino breaks down the six essential traits of a try entrepreneur
What happens if you know there might be missing one or two of those traits

You’re not an entrepreneur. It's all or nothing

Understanding the glimpse and what you're good at
- Paint a vivid picture of what the life of an entrepreneur looks like
Gino’s outlook on the point of mentoring
- Find a mentor who is where you want to be
- The mentor tracks
Take action and be patient

[48:49 - 54:51] Closing Segment

What Gino could share for entrepreneurs about notetaking in general
Learn more about Gino with the Rapid Fire Questions!

Connect with Gino

Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

“It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman

“If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur.” - Gino Wickman

“There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain.” - Gino Wickman

How One Meaningful Minute Can Change Everything with Nachi Gordon Apr 11, 2022

How much do you value meaningful content that helps you slow down and be more introspective? This week our guest is Nachi Gordon, the founder, and CEO of Meaningful Minute and co-host of the Meaningful People Podcast; a weekly opportunity for the Jewish world's meaningful and influential people to share their stories with the world. In our interview, Nachi walks us through his journey working in the sports industry and how he came up with the idea of creating the Meaningful Minute platform. He highlights the value of views on social media and how meaningful messages have the power to impact peoples’ lives in a way you can’t imagine. Nachi also discloses why it is always important to be ambitious and stay focused on what you want to accomplish in your life and business. This episode is full of inspiration, you don’t want to miss it. Listen and enjoy!

[00:01 - 12:00] Opening Segment

Nachi Gordon’s background and work
- Her passion for the sports management field
- How he was certified with the NBA as a player agent
- His experience being the youngest agent to have a player sign an NBA contract
How Nachi came up with the idea of creating Meaningful Minute

[12:01 - 29:01] Why Being Focused and Ambitious is Essential

How Meaningful Minute became popular and well-known
- Going from zero to 42.000 followers
Systemizing and building the structure around Meaningful Minute
- Making the decision of investing in the platform
- Starting to build a team
Nachi’s outlook on how to maximize their potential with social media
How Nachi was able to have a strong relationship with his users
- If you’re passionate about something, just take the first step

[29:02 - 40:53] Expressing What is not Sustainable and Healthy for Society

Nachi shares his insights about running a non-profit work or a for-profit work
Stories that have been impactful on Nachi’s journey

Share the pain, not the pictures

Understanding the true value of views
- The importance of looking introspect and your media intake
Nachi’s most meaningful time in his life
- Each day and each time in life there's a different message and

[40:54 - 43:07] Closing Segment

Learn more about Nachi with the Rapid Fire Questions!

Connect with Nachi

Follow him on Instagram, WhatsApp, and Youtube. Make sure to check out Meaningful Minute, your link to what matters the most! Don’t forget to listen to the Meaningful People Podcast.

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

“Our goal is to create content that is meaningful, that can speak to people and draw you in for more.” - Nachi Gordon

“It's so important to constantly reevaluate what you have in front of you and not be afraid to pivot.” - Nachi Gordon

“We just created that organization that its total effort is to create meaningful content that can help people slow down in their daily lives.” - Nachi Gordon

Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino Apr 04, 2022

Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today’s show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. In our interview, Simon shares his insights about how entrepreneurs can find areas of improvement in their companies in order to see fast execution. He also discloses some of the bottlenecks that CEOs face and what they can do to see their businesses thrive. Simon also touches on the importance of blockchain and why everyone should be part of it. You won’t want to miss this incredible episode. Listen and enjoy!

[00:01 - 06:26] Opening Segment

Simon Severino’s background and work
- His experience being a strategy advisor for over 21 years
- Check out his show The Strategy Sprints podcast

[06:27 - 27:37] How Bussines Owners Strategize for Their Growth

Simon explains what strategy is all about
- The importance of having a strategy level and a tactical level
- Why having micro strategizing moments is key
How business owners can get back to a real-time control
- Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business
Simon’s outlook on variable costs, fixed costs, and cash flow
- Creating the 90 days strategy sprint method
How you can address the prices increase to not lose your next client

[27:38 - 45:25] The Fastest Way to Increasing Your Bottom Line

Simon’s advice for entrepreneurs that would like to have clients pay more
- You just need to have 5 testimonies to raise your price by 25%
The ROL (Return on Luck) concept
- Why do some people get lucky and super successful and others not?
The role of CEOs really to understand the culture and vision of the company
Simon’s thoughts about the blockchain society
- Why blockchain will change the world

[45:26 - 48:02] Closing Segment

Learn more about Simon with the Rapid Fire Questions!

Connect with Simon

Follow him on Instagram, Twitter, and Facebook. Head to Strategy Sprints, and get your time and energy back with a one-to-one sprint coach!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Resources mentioned:

The Art of Peace and Happiness - Rupert Spira

Key Quotes

“You cannot stay in the game if you don't have micro strategizing moments.” - Simon Severino

“It's always great to have additional revenue streams if I if they are aligned with the core of what you do.” - Simon Severino

“You just have real estate and Bitcoin as hard assets, things that do not only not depreciate over time, but appreciate over time.” - Simon Severino

The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander Mar 28, 2022

How effective is your business strategy? Are you analyzing your numbers to make better decisions for the future? This week our guest is Jacob Oberlander, the Founder & Team Leader at Oberlander & Co, a firm focused on providing Virtual CFO Advisory in addition to traditional tax services. He is on a mission to try to explain to growing business owners the importance of setting goals, creating a budget, reviewing performance, and after-action reviews. In our interview, Jacob digs into how entrepreneurs should set their business goals and keep tabs on the numbers. He explains the difference between a bookkeeper, controller, and CFO and what companies need to have people performing those roles. He also remarks on the importance of not overspending on advertising or anything that can shrink your margins and discloses relevant information of the two industries he is currently focused on: subcontractors and e-commerce.

Listen and enjoy!

[00:01 - 07:44] Opening Segment

Jacob Oberlander’s background and work experience
- His passion for numbers and economics
Jacob’s passion for accounting
- Learn and understand from numbers
- Starting his firm Oberlander & Co
- Doing virtual CFO services

[07:45 - 21:53] The Bookkeeper, Comptroller, and Virtual CFO

How people can know when their businesses need a CFO
- It depends on the size or value of your business
Jacob's insights about the subcontractors and e-commerce industries
Numbers business owners need to pay close attention to
- The cash flow ratio and profit margin
The difference between gross vs net profits of the company
- Have decent margins and find a way to be profitable

[21:54 - 34:49] Building a Healthy Business

The role of profitability and cash flow
- Do long-term cash flow and plan your cash for 12 months
What systems business owners should use to track their numbers
- Look at your inventory program
- Have a good management program
Jacob’s perspective of what a healthy business looks like in terms of net profit
- How many months in reserve you should have cash flow and look at your debt

[34:50 - 36:47] Closing Segment

Learn more about Jacob with the Rapid Fire Questions!

Connect with Jacob

Follow him on LinkedIn, Instagram, and Facebook. Don’t forget to check Oberlander & Co to get a deeper understanding of taxes, finance, and small business best practices!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Resources mentioned:

Book: Free To Focus - Michael Hyatt.

Key Quotes

“The numbers tell a story.” - Jacob Oberlander

“It's not just about the numbers, it's your life.” - Jacob Oberlander

“If you start today with a mission, you understand what you're doing, you'll be successful.” - Jacob Oberlander

The Art of Being Remarkable in Your Business with Guy Kawasaki Mar 21, 2022

What exactly is a Chief Evangelist?

In business, we’ve embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too.

Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.

In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.

You won’t want to miss this inspiring and thought-provoking episode.

Listen and enjoy!

[00:01 - 07:28] Opening Segment

Guy Kawasaki’s life before Apple
- His experience working in the jewelry business
Let’s get to know Guy’s background
- Starting to be the chief evangelist of Canva
- Being the host of Remarkable People Podcast
- How Guy made the transition from jewelry schlepping to Apple

[07:29 - 15:46] There’s always an innovation based on the needs of the customer

What sets apart great salespeople from people that don’t sell
- Find something great to sell
- Understand where the buyers come from
- Be willing to take rejection
Guy’s experience joining Apple Company
- Apple's not the company used to be and it’s more than a trillion dollars
Guy shares his insights about what being an entrepreneur means
- A person who creates a product/service that people don't even know they need

[15:47 - 28:29] Making People Remarkable

Skills leaders need to make a company an empire
- The lessons of Macintosh and Steve Jobs
How Guy bridges the gap between delegation and letting people be autonomous
- Both skills are necessary but you should know when to do which one
What Guy does as the chief evangelist of Canva
- It’s about empowerment and democratization of design

[28:29 - 30:40] Closing Segment

Learn more about Guy with the Rapid Fire Questions!

Connect with Guy

Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Resources mentioned:

Book: If You Want To Write - Brenda Ueland

Key Quotes

“It's better to be lucky than smart.” - Guy Kawasaki

“[Canva] is the democratization of design, so that people can become better communicators.” - Guy Kawasaki

“ I'm on a mission to make people remarkable by listening to the stories of other remarkable people.” - Guy Kawasaki

Your Audience: The Key to Unrivaled Marketing with Grant Leboff Mar 14, 2022

Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.

In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’, ‘Digital Selling’, and ‘Myths of Marketing’.

In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.

If you want to gain a deeper understanding of why and how to market your business more successfully, this episode is for you!

[00:01 - 04:52] Opening Segment

Here’s what you will learn from my interview with Grant Leboff
Let’s get to know Grant’s story
- His sales and marketing journey, the author of 5 books, behavioral psychology background

[04:53 - 22:27] Earn the Right to Have a Little Bit More of Someone's Time.

Marketing and sales concept
- Brand communication or company communication
- Human communication and marketing channel
How much people should invest in marketing
- Attention spans are small, but you can earn attention
- Digital media gives you is…it gives you scale
Pay close attention to your audience
- Engage, build and retain the audience

[22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting

Steps people should do to get the focus of who they would market to
- Understand the difference between segmentation and targeting
- Demography, thermography, behavioral, and psychographics

[35:00 - 53:06] The Role of Branding for Small Businesses

You always want to go to your smallest viable market
- If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000
Where branding play a role for the small business owners
- The process of taking an indistinguishable product or service, and giving it meaning
- Using a brand mitigates the feeling of risk
Grant’s insights about the Superbowl ads
- It's the most expensive advertising in the world
- Immediately build salience, it's immediately impressive

Make sure that you have the proper connection to the end consumer

[53:07 - 55:28] Closing Segment

Connect with Grant
- Links below
Learn more about Grant with the Rapid Fire Questions!

Key Quotes

“What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is.” - Grant Leboff

“The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate.” - Grant Leboff

“Today, you don't differentiate by what you do. You differentiate by who you do it for.” - Grant Leboff

Connect with Grant

Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work.

Resources mentioned:

Book: Thinking Fast and Slow - Daniel Kahneman

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Why You Should or Shouldn’t Choose Entrepreneurship with Jeff Hoffman Mar 07, 2022

Have you ever asked yourself, “Am I really cut out for entrepreneurship?” Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye. This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams. In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you. Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world. Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy!

[00:01 - 07:56] Opening Segment

My takeaways from this episode with Jeff Hoffman
An insightful look at Jeff’s journey
- The value of hard work; How growing up with a single mom taught Jeff the importance of perseverance
Dream big, work hard, create value
- Why these 3 things are the matrix of building a successful business

[07:57 - 18:14] Why You Should or Shouldn’t Choose Entrepreneurship

The two reasons why entrepreneurship is so important
- Independence and freedom
- The ability to design a positive future
Who entrepreneurship is not for
- Entrepreneurship is not for people who are risk-averse and lack confidence. Entrepreneurs go into their ventures with confidence, knowing that there is always a chance of failure. If this thrills them rather than scares them, then they have the right risk profile for entrepreneurship
Can you change your appetite for risk?
The red flags of a reckless entrepreneur
- Uncoachability
- Inability to take accountability

[18:15 - 24:47] The Pioneers of Disrupting the Travel Industry

How Priceline.com founder, Jay Walker, changed the travel industry
Why travel is so important for Jeff
Developing a solution to getting people on a plane faster
- When meeting a challenge, focus on finding solutions, not complaining

[24:48 - 30:17] Managing Change in a Fast Paced World

Running a business with agility
- For entrepreneurs, chaos and disruption should be your alarm clock
Tips for leaders on how to pivot and adapt
- Look at the data, trends, and the way the world is changing
The difference between a growing and stagnant company
- The key to a company's success is for a leader to get out of the way and let others do their jobs
- The keys to scaling a business

[30:18 - 32:12] Closing Segment

Connect with Jeff
- Links below
Learn more about Jeff with the Rapid Fire Questions!

Key Quotes

“The whole reason to be an entrepreneur is to design the future you want instead of complaining about the one you have.” - Jeff Hoffman

“I always tell entrepreneurs to dream big, work hard, create value.” - Jeff Hoffman

“The best entrepreneurs are thirsty. They're hungry for knowledge and experience from those who went before them.” - Jeff Hoffman

Connect with Jeff

Visit Jeff’s website https://www.jeffhoffman.com and follow him on IG @Speakerjeffhoffman and Twitter @speakerjeff

You can connect with him on LinkedIn at linkedin.com/in/jeffhoff

Resources mentioned:

Book: The Alchemist by Paulo Coelho

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman Feb 28, 2022

How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman

What does it take to build a company culture?

Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued.

This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers.

In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company.

Tune in now and learn from Joel how to build your company culture. Listen and enjoy!

[00:01 - 04:59] Opening Segment

Here’s what to expect from this episode with Joel Lieberman
Joel tells the story behind his business career

[05:00 - 15:36] Creating a Vision for Your Business

Joel reveals the kind of vision he initially had for his mortgage business
He shares his experience in working with a mentor to improve his craft
How to attract and retain the best people for your business
The importance of building and maintaining his preferred company culture
- Joel shares his thoughts

[15:37 - 26:45] Building Company Culture

A message for business owners: Your business should work for you
- You should not work for your business
- Joel tells us how to do this
The one aspect that separates successful businesses from those that failed
Joel breaks down what culture is for him
Here’s an interesting way to help your employees build their personal goals

[26:46 - 31:22] Closing Segment

Don’t miss Joel’s parting words for new and existing business owners
Connect with Joe
- Links below
Learn more about Joe with the Rapid Fire Questions!

Key Quotes

“If I have to be a different person to grow my company to the next level…I don’t need it. I don’t need to be a multimillionaire if I cannot have the company culture that I like to have.” - Joel Lieberman

“There’s [no] one way that people can succeed and there’s [no] one skill that people are missing on why they’re not succeeding…I think it’s about taking the business [seriously].” - Joel Lieberman

Connect with Joel

Email joel@themintcapital.com to get in touch with Joe or follow him on LinkedIn. Visit The Mint Group, Inc. to access the support you need to get your dream home!

Resource mentioned:

Book: The Five Dysfunctions of a Team

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

Chief Mac Man On Leveraging LinkedIn to Lock In Your Best Leads with Brian Burke Feb 21, 2022

How to Get The Best Value From Your Pre-owned Apple Device with Brian Burke

Are you wondering how to attract your most targeted leads through LinkedIn?

This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day.

In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the right way, we can change the world for the better.

Brian’s passion is contagious, and the value he brings is priceless. Listen and enjoy!

[00:01 - 05:59] Opening Segment

Here’s what you will learn from my interview with Brian Burke
Let’s get to know Brian
- Why he’s focusing his business on selling Apple devices
- He reveals the secret to working so well in anything you will do

[06:00 - 12:21] Starting a Business With Selling Apple Devices

Brian shares his thought process to identify a potential business opportunity
He talks about his experience working with his first hire
How to sell your Apple device through Brian’s company
What is “mental vacation” and why does Brian like to use it often?

[12:22 - 20:52] How to Make Your Employees Happy

Brian talks about the power of an engaging headline
Here’s what you should do if you want to post on LinkedIn
How to balance working on your business and growing your network on LinkedIn
Brian offers some practical tips to make employees happy

[20:53 - 24:31] The Reasons to Switch to Apple

How one computer can change the world
- Brian gives a sneak peek about his TED Talk
He talks about his relationship with the Apple company
Should you switch to the Apple ecosystem?
- Brian tells why you should

[24:32 - 27:46] Closing Segment

Connect with Brian
- Links below
Learn more about Brian with the Rapid Fire Questions!
Final announcements

Key Quotes

“I really want to encourage everyone to focus on things they’re passionate about ‘cause when you do that, you’re able to work extremely well.” - Brian Burke

“The number one tip that I can give people is to make a headline that’s engaging...and the reason this works is because people are very intrigued.” - Brian Burke

Connect with Brian

Email brian@sellyourmac.com to get in touch with Brian or follow him on LinkedIn and Instagram. Check out Sell Your Mac to sell your Apple device and get the best value!

Do you want to buy Apple products from Brian? Check this out
Reach out to the Sell Your Mac team on Facebook, Instagram, and YouTube

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick Feb 14, 2022

How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick

What’s unique about being a business owner in 2022?

A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.

This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.

In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.

Tune in now and learn from David how to be a modern-day business owner. Listen and enjoy!

[00:01 - 05:41] Opening Segment

Here’s what you will learn from my interview with David Pilchick
Let’s get to know David
- From dropping out of high school to being a leader as an 18-year old
- His journey to building his own company

[05:42 - 10:02] Is Bootstrapping a Viable Path to Business?

The reason he needed to bootstrap his company
Why leaders should know the different kinds of employee personalities
The lessons he learned from working for a call center company

[10:03 - 20:32] The Behind-The-Scenes of Being a Business Owner

Ways that leaders can take to engage their employees
- Accessibility
- Relationship-building
David reveals his secret in dealing with difficult situations at work
Should leaders care too much about their employees?
- David gives an interesting thought
The fine line between business and personal life
- A major mistake that small business owners make

[20:33 - 28:43] The Art of Delegation in Business

David tells us why the art of delegation is difficult to master
Opportunity and accountability should be given to employees
- How leaders can ensure that employees do the right thing
The scary question that business owners need to answer

[28:44 - 31:51] Closing Segment

Connect with David
- Links below
Learn more about David with the Rapid Fire Questions!
Final announcements

Key Quotes

“If your employees feel appreciated and valued, they’re gonna come into work with the right attitude, and then they’re gonna give your customers the best experience that they can ever expect.” - David Pilchick

“As much as it is great to make money, you’ll also want to do something good for the community at the same time.” - David Pilchick

Connect with David

Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan Feb 07, 2022

How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan jumped into entrepreneurship and started a business in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).

After a decade of starting and growing e-commerce businesses and having successfully exited the daily operations of Solo Stove, Spencer is now on a mission to help other e-commerce entrepreneurs find success.

[00:01 - 05:43] Opening Segment

I launched a new podcast about exiting your business
- Link below
Let’s get to know Spencer Jan
- How he started a future $2-billion business

[05:44 - 15:27] Bootstrapping an Ecommerce Business

How Spencer spent his $15,000 investment
Why bootstrapping can jumpstart an entrepreneurial endeavor
The reason Spencer is passionate about e-commerce

[15:28 - 25:57] Growing an Ecommerce Business

The importance of the customers in growing an e-commerce business
The lessons that e-commerce business owners will learn
How to capitalize on calculated risks and avoid careless mistakes

[25:58 - 35:30] Exiting a Business

The hard part of being an entrepreneur according to Spencer
Having this foundation will make decision-making easier
The right time to exit a business

[35:31 - 42:54] Going Back to the End Goal

What to do next after exiting the business
Why people should at least try entrepreneurship
Connect with Spencer
- Links below

[42:55 - 46:34] Closing Segment

Spencer shares his outlook on the e-commerce industry
Know more about Spencer with these rapid-fire questions!
Final announcements

Key Quotes

“Bootstrapping is a viable path to entrepreneurship.” - Spencer Jan

“You really have to love your customers. You really have to be able to connect with them.” - Spencer Jan

Resources mentioned:

Book: How Will You Measure Your Life?

Connect with Spencer

Email hellospencerjan@gmail.com to get in touch with Spencer or follow him on LinkedIn and YouTube. Check out their company website to learn how to raise continuous capital for continuous growth!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

The Truth About Bravery in Entrepreneurship: Normalize Failure with Roei Yellin Jan 31, 2022

Most people think that athleticism is all about competitiveness, pushing yourself to the limits, and ultimately trying to win. But the key quality that you develop as an athlete is to stand on the start line. To be brave enough to do something that you know that you might lose is a more valuable quality for an entrepreneur than being competitive. That’s exactly what Roei Yellin, this week's guest teaches us in today’s episode.

Roei Yellin is a sales, product, and marketing professional with a background as an Olympic athlete. He has decades of entrepreneurship experience as a sales expert in the Israeli startup space. Having built and launched several products and apps in recent years, Roei is passionate about taking ideas and growing them into sharp, revolutionary products that users love. He is the co-founder and CRO of 8Fig, a company that helps eCommerce sellers, with U.S. stores earning 6-figures or higher in revenue, scale rapidly without losing equity.

[00:01 - 04:53] Opening Segment

Here’s a preview of our conversation with Roei Yellin
Let’s get to know Roei
- From playing as an athlete to growing a startup

[04:54 - 14:54] Sports Lessons Applicable in Entrepreneurship

The sports lessons that you can apply to entrepreneurship
Roei talks about the importance of taking calculated risks
He walks us through his journey in building up his business

[14:55 - 24:10] Insights About the Startup Market

Roei gives a sneak peek about the services that his company offers
Don’t miss Roei’s interesting insights about the startup market
Are there new buying patterns in the eCommerce industry?
- Roei shares his thoughts

[24:11 - 26:28] Closing Segment

Connect with Roei
- Links below
Final announcements

Key Quotes

“Be brave enough to do something that you know that might lose…I think it’s an even more important quality for an entrepreneur than being competitive.” - Roei Yellin

“If you do the preparation…then you can balance and mitigate the risks.” - Roei Yellin

Email roei@8fig.co to get in touch with Roei or follow him on LinkedIn. Check out their company website to learn how to raise continuous capital for continuous growth!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

Solo Episode with an Exciting Announcement—with Meny Hoffman Jan 27, 2022

With Amazon and eCommerce aggregators flooding the business space, growth opportunities for businesses have become endless. But what does it mean for entrepreneurs and business leaders? On today’s show, Meny Hoffman introduces his new show, the Let’s Talk Exits Podcast, to help you navigate the growth of your eCommerce business and maximize the potential for when an exit is in sight. The best is yet to come. Are you ready?

How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio Jan 24, 2022

Managing growth is the hard part of having a business. In today's episode, Chris Ronzio is here to discuss how you can establish business processes that allow you to scale your business. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. He highlights the importance of delegation and establishing processes as key ingredients to the success and growth of any business. Join in on his chat with host Meny Hoffman as they dive deep into the importance of SOPs and where to start on making them.

The Four Essential Choices Every Leader Must Face—with Mark Miller Jan 17, 2022

Every problem is a leadership problem. Each day, organizations tackle innumerable problems that need solving before the work shift ends. As a leader, you have to be ready to make smart choices when dealing with these problems. Business leader, bestselling author, and communicator, Mark Miller, believes that the solution to each of these problems lie within the foundations of leadership. Together with Meny Hoffman, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment.

Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez Jan 10, 2022

Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.

Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer Jan 03, 2022

Have you been a victim of cyber-attacks? Did you experience having to share personal information because you were asked to? Join your host Meny Hoffman as he talks with Yiddy Lemmer about cybersecurity and strategies we can execute to avoid risking our company’s information. Yiddy Lemmer is the founder of an MSP that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. While the world is getting more and more complicated, we need to practice protecting our systems and networks from attacks that could extract sensitive information. As entrepreneurs, we need to focus on understanding what we can do and develop these skills to grow our businesses. He discusses tips and strategies such as having a password manager for your virtual assistants and more. Tune in to this episode to have a smooth flow of business and protect your organization!

Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman Dec 27, 2021

What is the key to true growth? You have to know your limitations. Meny Hoffman welcomes Neal Hoffman, a creative marketer and creator of the Mensch on a Bench. Neal shares with Meny his successful journey of turning ideas into physical products. Along the way, Neal discovers his breaking point. The nice thing about getting to your breaking point is you know where it is. So it’s best to make intelligent decisions without taking giant bets. When you learn to do so, that’s when you truly grow. Do you want concrete examples of understanding limitations? Tune in and enjoy!

When Sweat Equity Start-Ups Hit the Ground Running―with Steven Hoffman Dec 20, 2021

Startups are the future. But not every startup idea survives. In fact, 90% of them fail. How do sweat equity startups hit the ground running in this extremely risky environment? In this episode, Steven Hoffman, also known as Captain Hoff, discusses how to survive the competitive market. Steven is the CEO of Founder Space, one of the world’s leading startup accelerators. He joins host Meny Hoffman to share practical strategies to help you overcome the many obstacles that come with starting a business. Steven maps out the process from developing an idea to forming a team. Tune in as he shares invaluable insights to help you grow from his latest book, Surviving a Startup.

How to Analyze Patterns of Growth In Your Businesses―with Les McKeown Dec 13, 2021

It is true that every business out there is unique and one of a kind. Nevertheless, all entrepreneurs must monitor and analyze certain patterns of growth to predict their success. Growth consultant Les McKeown of Predictable Success LLC joins Meny Hoffman to share the single success roadmap every business must follow to expand and improve. He explains the best strategies in breaking down growth barriers, pumping up during decline times, choosing the right team players, and organizing an effective "choreography" that leads to big wins. Les also explains the qualities of a visionary leader and why every startup brand needs one if they want to level up.

Disrupting The Mortgage Space With A Unique Startup―with Ira Zlotowitz Dec 06, 2021

The best way to create a better market is to disrupt it first. You've all heard the stories of new innovations or technologies coming into the market then becoming the new market standard. That is what GPARENCY is doing when it comes to GPs and corporate real estate. Join your host Meny Hoffman and his guest Ira Zlotowitz on his latest venture, GPARENCY. Ira is the founder and CEO of GPARENCY and his goal is to make GPs the true owners of their entire CRE financing process. He wants you to take it to the bank directly, you don't need a broker anymore these days. Learn how he disrupts the market to build a better one.

Creating “Moments Of Magic” Within Your Customer Experience―with Shep Hyken Nov 29, 2021

Winning over and retaining customers hinge on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as Meny Hoffman sits down for an insightful talk with Shep Hyken, customer service and experience expert. Shep talks about how he learned to create great customer service experiences and why you need to have a gold standard. Tune in to learn more great customer service tips from Shep and Meny.

How to Be Your Greatest Self Without Counting a Single Calorie Nov 22, 2021

What do celebrations, festivals, holidays, and birthdays have in common? It's the food. During these times, we tend to eat more than our usual intake of food, leading us to gain weight. What do we do then? Come and listen to our guest, Isaac Schulman, as he shares his story and experience in Dr. Bo's diet program. He explains the things we need to achieve our desired body and have the confidence, energy, and passion for moving towards more extraordinary things. Tune in as we dive deep into personal growth and transformation.

Breaking The Myth Of Multitasking—with Dave Crenshaw Nov 15, 2021

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.

Changing Your Perspective Changes Everything—with Charlie Harary Nov 01, 2021

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

How to Build and Sustain a High-Performing Team—with Ira Zlotowitz Oct 25, 2021

We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.

The 5 Stages of Business Growth—with Clate Mask Oct 18, 2021

As business owners, how do we manage our growth? How do we scale our company? How do we know what to focus on in order to get our business to the next level? I can think of no one better suited to answer these questions than Clate Mask, the CEO and Cofounder of Keap, formerly Infusionsoft.

Clate is recognized as a visionary leader in the small business community, and his multimillion-dollar company is one of the fastest-growing in the United States. In this interview, he identifies five critical stages of business growth and the challenges you’ll face at each one. He explains the importance of creating your company’s purpose, values, and mission, and how to cast that to your team. He also shares how to hire the right people and effectively communicate your expectations to them.

There is so much value in this episode; don’t miss it!

How to Become Permanently Profitable—with Mike Michalowicz Oct 11, 2021

We often think about profits at the end of the year when everything seems to be done. This conventional way of thinking is not something you should follow if you want to generate more profitability into your business. In this episode, Mike Michalowicz, entrepreneur, lecturer, and author of Profit First and many others, has flipped the formula by taking on profit first. Mike graciously spells out the profit first formula and how it explains why so many of the things that you left last don’t end up happening. Learn more what doing the profit first can do for you other than getting the profit itself on today’s show.

Unpacking Effective Communication To its Core―With Brenden Kumarasamy Aug 16, 2021

Effective communication through public speaking is the best way to grow your business. We may not be gifted with great communication skills right away, but it is possible to acquire. Meny Hoffman discusses these with Brenden Kumarasamy. Brenden is a public speaking coach and the founder of MasterTalk, which was created to help us master the art of communication. Leading an organization is not an easy task. Still, with Brenden’s powerful thoughts on fundamental concepts in being an effective communicator, we could take the leap to be the best leader we could be. He shares the proper balance between storytelling, inspiration, and informative speaking. Let’s dive into the challenges behind communication goal settings and practical advice with a public speaking coach expert.

How to Raise Capital with Clarity & Focus―with Shawn Flynn Aug 09, 2021

How can you raise capital with clarity? The first step is to identify your company’s core focus at the moment. Meny Hoffman’s guest today is Shawn Flynn, Principal at Global Capital Markets. In this episode, Shawn reveals what happens behind the curtains when investors decide what company they’ll invest in. Many business owners believe it takes a plane ride and a meeting to have that blank check. But the reality is, you’ll most likely have to go through 200 meetings with investors to get that one check. That’s why you need to be very clear on what your company’s focus is. Otherwise, even the investors will be unsure! Tune in and learn how to raise capital with clarity and focus!

How To Achieve Strategic Results Through Human Connection―With Scott Mann Aug 02, 2021

Human connection is important when running a business. Just look at the United States, there is so much hate and low trust that it's no different from war-torn countries. This connection only happens when there is a true leader. In order to be a leader, you need to find clarity within yourself first. No one will follow someone who is unsure of themselves. Learn how to achieve strategic results through human connection with your host Meny Hoffman and his guest, Scott Mann. Scott is the founder of Rooftop Leadership and he believes that leadership starts with you. Learn how to find clarity, empathy, and trust so that you can lead your business to success.

How to Establish Your Business Exit Plan―with Randy Long Jul 26, 2021

One of the most important things to know when you enter any building is where the exit is. The same should be said for your business. It's best to have a business exit plan in place because you never know what could happen and when you might need it. Joining host Meny Hoffman is Randy Long, CEO and Founder of Long Business Advisors (BraveHeart Business). He is also the author of The BraveHeart Exit: 7 Steps To Your Family Business Legacy and, more recently, Bulletproof Your Exit: How to Prepare Your Business and Your Family for a Successful Business Exit. Randy discusses why and how you should already be planning for contingencies for you and your company. It's never too early to start, so tune in and find out what you should already be doing for your business.

Secrets of a Successful Financial & Payroll Department―with Morris Reichman Jul 19, 2021

If you know your numbers, then you truly know your business. Knowing your numbers means staying a step ahead, managing risks and managing capital and cashflow. In this episode, Meny Hoffman interviews the founder and CEO of Payro Finance, Morris Reichman. Morris talks about the struggles of small businesses, how to manage risk and debt, and how his company helps small businesses cover their operational expenses. An episode small business owners won’t want to miss

5 Creative Ways to Clear Your Biggest Business Hurdles―With Meira Spivak Jul 12, 2021

Innovation is key to any successful business. Even more so when you’re met with a business hurdle you just can’t solve. Meira Spivak is the director of Oregon NCSY and a seasoned speaker who has helped many by sharing techniques that can help anyone innovate on demand. She sits down with host Meny Hoffman and talks about the five templates of her Strategic Inventive Thinking or SIT Method and how you can use it to find opportunities in your biggest business hurdles. Meira believes that creativity and innovation are skills that you can develop and shares the tools to help you do just that.

The Number One Reason Why Deals Close—with Dan King Jul 05, 2021

Did you know that in the show, Shark Tank, only 20 to 30% of the deals that closed on air actually closed in real life? There's numerous things that can happen behind the camera and on the business deals. Learn how to succeed in your deals with the Co-Founder of Fireside Strategic, Dan King. In his previous life, Dan was a corporate lawyer and worked behind the scenes for some of the sharks on the Shark Tank TV show. Catch him in this interview with Meny Hoffman on what will make or break your business deals. Also, identify your ideal client and learn how to build a trusting relationship with them. Tune in and learn a few Shark Tank secrets while you're at it.

What’s Your Big Why? A Mindset That Will Grow Your Company—With Susie Carder Jun 29, 2021

Your mindset comes from your big WHY. If there's no bigger why and you’re doing it all for the money, you won’t grow your company. It has to be that passion that motivates you and gets you out of your bed. Meny Hoffman’s guest in this episode is Susie Carder, who went from being a low-paid hairdresser to becoming an entrepreneur and creating not one but two $10-million companies. Susie talks with Meny about the importance of having the mindset before the skillset to being successful in your business. Listen to this episode and discover Susie’s “WHY” and how it helped her succeed. Tune in!

How to Get the Best Buyer for Your Business—with Michelle Seiler Tucker Jun 07, 2021

One of the biggest problems for most business owners is not preparing to sell. Even if they aren't thinking of selling, they should at least evaluate their company. Just like a car, you should pump fuel into your business, take it to the mechanic, and get tune-ups. You want your business to be in its prime so that when push comes to shove, and you have to sell, it will sell fast and earn you a nice profit. Join your host, Menny Hoffman, and his guest, Michelle Seiler Tucker, as they talk about selling your business. Michelle is the Founder and President of Seiler Tucker Incorporated and the author of Exit Rich. She is also a Mergers & Acquisitions Master Intermediary and a Certified Senior Business Analyst. Listen in to learn why you need to prepare to sell your company and the 6 Ps of selling your business.

How to Energize Your Team for Maximum Productivity—with Dr. Jeffrey Magee May 31, 2021

Business success hinges on a lot of factors, but one that stands out in importance is human capital. For a business to boom, it needs to hire the right team. Meny Hoffman is joined by Dr. Jeffrey Magee, author, publisher, and expert on human capital development. Dr. Magee explains how you can identify which persons are right for your team, how you should manage them and why you need to hire the right people. Find out who are the right people for your team and hire them with these tips from Dr. Magee.

Proven Strategies To Better Lead Your Business—with Matt Hulett May 24, 2021

Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.

How to Get Concrete Results With Out-Of-The-Box Thinking—with Erik Luhrs May 19, 2021

Entrepreneurs know that business growth isn’t always on a high trajectory and sometimes, it takes more than forcing it upwards to really make it work. Erik Luhrs, also known as the Bruce Lee of revenue generation, talks to Meny Hoffman about working on both the internal and external factors to make a business work. Erik says that most of the time, people look at entrepreneurship as just making money, doing everything to get more sales and revenue but often times, people forget that you have to look from the inside-out. Starting from within, entrepreneurs must be able to pinpoint what caused their business to plateau and address it by doing things out of their routine.

Close More Deals Through Trust-Based Selling—with Ari Galper May 10, 2021

The sales game is no longer the same. The evolution of technology has changed that. With the economy that we live in, sales are no longer just about numbers; it’s about customer relations and trust-based selling. You need to build that trust with your customers if you really want that sale. Learn how to do that today with your host, Meny Hoffman, and his guest, Ari Galper, the CEO and Chairman of Unlock The Game. Ari is the number one authority in trust-based selling, and he’s here to help you take your sales game to the next level.

Find Your Zone of Genius to Fuel Your Success—with Berel Solomon May 03, 2021

Not every business influencer looks or even thinks like Gary Vee and yet they could be just as amazing at what they do. Berel Solomon sports a beard and a kippah and would sooner be seen in a synagogue than in a private jet, but he is as remarkable as business influencers go. Berel is the CEO of Wealthy Executive Coaching, founder of Wealthy Commercials, and host of The Berel Solomon Show. Taking pride in his Jewish roots, Berel dedicates all his work in the world to the One above. Buckle up as he joins Meny Hoffman to talk about his career and purpose as an influencer for entrepreneurs and share invaluable business wisdom, including the importance of finding your zone of genius and operating within it to reach your full potential.

The Key Factors to Managing Your Business Growth—with Shawn Johal Apr 19, 2021

As a business leader, how important is it to build a company culture that ensures happiness for your employees, and consequently, for yourself? Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the danger of seeking growth for the sake of growth, the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

Reimagining How To Engage Consumers And Employees—With Chris Kneeland Apr 12, 2021

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America's premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

How Introverts Build Great Businesses—With Matt Johnson Mar 15, 2021

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

Why Best Practices In Your Industry Are Keeping You Small –With Bill Prater Mar 08, 2021

Best practices are overrated. For years we have been taught that the key to business growth is following methods that have been proven over and over again in your industry. However, a quick look at the elite rungs of any industry will show you that what binds the top players together is their penchant for being different, even outrageously so. Suffice it to say that if you want to break the barriers to your growth, you don’t want to be lumped among the ordinary. Few people understand this better than Bill Prater, founder of Business Mastery and Scaleology. In this conversation with Meny Hoffman, Bill unpacks the essential things that business owners need to keep in mind as they prepare to scale. He also shares practical advice on how leaders can bring their team onboard with their vision. Join in and stick to the end as Bill shares a ton of important information and incredible resources.

How To Achieve Maximum Growth With A Simple Marketing Plan—with Mostafa Hosseini Mar 01, 2021

Your marketing plan is one of the most important plans you will ever develop. A well-thought-through and executed marketing plan can make or break your growth ambitions. Joining Meny Hoffman in this episode is a serial entrepreneur, speaker, and business coach Mostafa Hosseini. An expert in marketing, sales, business transformation, and strategic planning, Mostafa has been coaching and consulting entrepreneurs for over ten years, helping businesses in various niches and industries grow, scale, and become more profitable. Today, he shares how he helps coaches, consultants, and experts create and implement their one-page marketing plan in seven days or less.

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 2 Feb 22, 2021

Coming back to the interviewee’s seat in his own show, Meny Hoffman rejoins Chava Shapiro for the second part of their exclusive interview. In this episode, they talk about all things leadership – from its broad definition to the nitty-gritty of what every contemporary leader needs to be aware of as they play their role in today’s changed and changing world. Whether you’re leading a Fortune 500 company or a small business with fewer than five employees, these leadership principles are going to resonate with you and change the way you lead. Leadership certainly isn’t easy, but it’s significantly easier if you’ve got someone by your side teaching you the ropes. Listen in and let Meny be your guide for today.

SPECIAL EPISODE: An Exclusive Interview With Our Host, Meny Hoffman—Part 1 Feb 15, 2021

In today’s special episode, we turn the table on Let’s Talk Business host Meny Hoffman as Chava Shapiro puts him in the hot seat.

As many in the business world know, Meny is the CEO of Ptex Group, an award-winning branding, and marketing agency, and the Founder of the Let’s Talk Business (LTB) platform, a movement to provide entrepreneurs with the powerful tools they need to grow and thrive. In the first part of this interview series, we will find out about the history of Ptex Group, as well as what Meny is all about and what his goals are.

Are you ready to learn, grow, and lead? Be inspired by his story right here.

Discover the Career You Love—with Shaina Keren Feb 01, 2021

Not many people can say that they are in a career they love. But is it really possible to find happiness at work? Shaina Keren thinks so.

Shaina is a career consultant who specializes in helping people discover and create careers that fit their best talent, interests, and life goals. She also advises business owners on hiring and keeping the right people in the right seat, utilizing a win-win approach to growing businesses and careers. In this discussion with Meny Hoffman, they focus on how a person could evaluate themselves to see how they want to create their career path, how they could grow and add more value to the company so they could move up the corporate ladder, and how employers can make sure they’re interviewing and onboarding the right candidates.

Are you ready to get career happy? Then don’t pass this show up.

Overcome Your Internal Barriers to Success—with Naftali Mark Horowitz Jan 11, 2021

We’re all capable of becoming more and reach our fullest potential. Yet, admittedly, this can be such a great and overwhelming feat that it can be so tempting to remain comfortable with what we are now. But what wasted potential that could be. In this episode, Meny Hoffman sits down with managing director, portfolio manager, and financial advisor at J.P. Morgan Wealth Management, Naftali Mark Horowitz to share his wisdom on that. Having written You Revealed: A Torah Path to a Life of Success, Naftali has the advice and lessons from Torah sources that can help us discover our potential and purpose in life, as well as learning how to overcome the hurdles that keep us from being that person. They also talk about fear, the difference between calculated and non-calculated risks, and how you can build satisfaction and happiness by focusing on what you have versus what you don’t. This conversation will reveal a lot about the gifts we all have that need to be tapped so we can find the success we are looking for.

Trends In Philanthropy: Placing Money Strategically to Better the World—with Kristen-Putnam Walkerly Jan 04, 2021

The role of philanthropy in the world is always best appreciated during crisis and everyone can agree that the whole of 2020 has been defined by an unprecedented crisis that has profoundly affected all aspects of global life. As the world experiences massive changes, philanthropy is similarly going through some radical shifts. Consequently, nonprofits advocating for various causes have also had to pivot to stay relevant amidst all this upheaval. Joining Meny Hoffman this discussion is Kristen-Putnam Walkerly, a widely-recognized philanthropic strategist and thought leader who has been a trusted advisor to some of the world’s leading philanthropists for over 20 years. Kristen walks us through the various trends in philanthropy that emerged or built up this year. She also discusses some of the common mistakes that philanthropists make when it comes to allocating funds and what they should do instead. To cap the episode, she gives some useful tips for nonprofits on how they can better position themselves to get funding for the cause they are advocating.

How to Use Video to Boost Your Team's Productivity—with Matthew Pierce Dec 28, 2020

Just because you own a business doesn’t mean you have to do it all. You need to learn how to delegate tasks to your team so you can go and do what you do best for your business. But how do you pass on your knowledge to your team in an effective and more efficient manner? Good thing we are living in the digital age! In this episode, Meny Hoffman sits down with Matthew Price, a highly experienced structural designer, training manager, speaker and multimedia creator who manages training and development at TechSmith Corporation. Here, Matthew discusses how you, as business owners, can start using video or visual training when looking to give information to your team. He breaks down the importance of taking advantage of this media, its benefits to your business, and more. Bringing a bit of the training in this conversation, he then shares the dos and don’ts of creating “screencasting” or videos for training purposes.

The Power of Joy to Transform Your Business—with Barry Shore Dec 21, 2020

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.

How to Build a High-Performance Virtual Team—with Leah Faul Dec 14, 2020

Even if the world is rapidly changing, businesses always find a way to cope with it. Innovations in digital marketing proved that to be true, particularly with the continuous globalization and ongoing pandemic. Meny Hoffman interviews Leah Faul, the Founder and Owner of 15000 Cubits, to talk about how company values must be applied to digital marketing strategies to yield better results, even in today's almost all-virtual setting. Leah also explains the current trends every digital marketer must take note of and why a well-designed website requires proper SEO techniques to work.

Inspire Team Accountability Through Financial Literacy—with Neville Joffe Dec 07, 2020

Running a business is not just about strategic management. It also means dealing with a lot of financial numbers. From calculating your costs, checking your revenue, to accomplishing your tax returns, entrepreneurs have their hands full of paperwork that is all about numbers. But aside from monitoring how much you are making (and losing), how can this actually benefit your workflow? Meny Hoffman talks with Neville Joffe about using your financial numbers to educate your team and make them more accountable, why having a bookkeeper is not enough to maintain financial stability, and how every employee decision directly impacts your accounts.

How to Grow and Scale Through Servant Leadership—with Naftali Tessler Nov 30, 2020

Servant leadership is more than just a buzzword at Hamaspik of Kings County. As one of the organization’s core values, it reflects not only in the way they’re helping their beneficiaries, but also in the way their leadership team deals with their employees. An integral part of this amazing leadership culture is Naftali Tessler, the organization’s Chief of Staff. Joining Meny Hoffman for this podcast’s anniversary special, Naftali talks about the leadership culture and core values at Hamaspik. He also talks about how the Leaders Forum helped his personal development as a leader.

Simplify Your Business Plan for Dramatic Results—with Laura Posey Nov 23, 2020

As if it was a contest, businesses tend to come up with the most enticing core values and strategies, usually with the purpose to impress. However, this typically leads to every business plan being neglected and not actually materialized, making them mere punchlines. Speaker and consultant Laura Posey aims to break this stigma. Presenting a unique strategy from her book, How to Plan Your Entire Year on One Sheet of Paper, she discusses how every business can go beyond their visions and make them a reality – all without taking the long, winding road of unnecessary work. Because if you can narrow down your strategies while producing better results, you can start maximizing your resources.

Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh Nov 16, 2020

Each of us has something special that only we can offer. We have specific skill sets to help create a unique value, be it in business or life in general. Believing this, Joel Wolh is all about developing a skill set that we can use to add value not only to the company we are working for but also to service other people. Known as the Amazon Madman, Joel has uniquely leveraged his own skills to build his own company, Joel Media, and the brand-new networking platform, Bizfluence. He joins host Meny Hoffman to share his great insights from becoming an expert in his field to building a social presence where you can become the expert in your niche. He also shares some great tips on finding success in Amazon and how you can use your unique skills to stay on top of everyone else.

What Investors Look For in Your Business—with Kevin Harrington Nov 09, 2020

Many entrepreneurs fall in love with their product that they forget whether or not it is marketable. How then can you identify if what you have is investable? Inviting just the perfect guest to give the answer to this question, Meny Hoffman sits down with one of the original Sharks on the hit TV show Shark Tank and the creator of the infomercial and the pioneer of the As Seen On TV brands, Kevin Harrington. Here, Kevin reveals what we can do to find an investor and partner for our product and how we can evaluate it to make sure that it is the next winner. Plus, he also shares some tips for business owners out there on how to recoup from COVID-19, survive, and thrive in this uncertain environment.

Make more money in less time, with less stress—with Adam Lean Nov 02, 2020

We’ve all seen great companies suddenly fold because they didn’t grasp how to track their financials to achieve success. Do you know how to analyze your numbers for strategic growth? Sadly, most business owners think they do, but they don’t.

That’s why I am excited to share my interview with Adam Lean. Adam is an accountant and multimillion-dollar business owner for many years. His passion is helping business owners grow and scale, and Adam is a partner at The CFO Project, an organization that provides small businesses with affordable access to CFOs (Chief Financial Officer) to guide them, to make sense of all the numbers and to give them a clear plan of action for their business goals.

In this interview, Adam and I discussed the critical skill of interpreting financial data to navigate your company’s future. He explains the difference between an accountant, controller, CFO, and bookkeeper, and when to use each of these resources for your business. Pay close attention to Adam’s practical seven-step process for tracking your numbers to see where you are now in your business and how to achieve your dreams.

There are so many golden nuggets in this episode that I know you will enjoy it. Without further ado, here is my interview.

How to Achieve Breakthrough Growth as an Amazon Brand—with Isaac Kuhlman Oct 26, 2020

Are you struggling to get the sales you need for your Amazon brand?

If you’re selling on Amazon or thinking of potentially selling on Amazon, you don’t want to miss this interview with my guest, Isaac Kuhlman. Isaac is a powerhouse Amazon brand developer whose brands have generated millions of dollars in revenue. Isaac is also the Cofounder of REAL Coaching, a company that provides coaching, support, mentorship, and accountability to dedicated entrepreneurs and has helped thousands of Amazon sellers grow their businesses to achieve financial freedom.

In this interview, Isaac and I discuss the fundamental first steps you must take to maximize your Amazon brand’s success, how to analyze a product to see if it will become the next winning trend, and ideas you can implement immediately to grow your margins on Amazon. Isaac also shares some practical tips on how to negotiate with your vendors to get the best prices possible. There are so many golden nuggets in this interview, please listen and enjoy!

Cold Calling: How To Make That Introductory Call Part 2—with Wendy Weiss. Oct 19, 2020

In these trying times where networking events and conferences are not happening, where visiting office buildings and knocking on doors are almost impossible, what then are we left with than the old fashioned phone interview? The queen of cold calling, Wendy Weiss, comes back to the show to discuss the importance of the phone in today’s day and age in our sales process. Together with Meny Hoffman, they outline the entire process and what you should be saying, beginning from when they pick up the phone. They discuss the introduction you need to make that will entice them and the questions you need to be asking. On handling objections, they then go through the different possible scenarios to handle tough clients and how you can overcome them. Follow along to this great episode to get more of Wendy’s great advice on using the phone to effectively prospect and more.

The Three Secrets to Creating Wealth On Any Income—with Rennie Gabriel Oct 13, 2020

How to Master Communication at Work—with Dr. Ethan Becker Sep 29, 2020

When you know how to harness the power of speech, you’ll be able to dominate any business environment—whether it’s negotiating with a client, a vendor, or managing employees. That’s why I’m excited to share my interview with Dr. Ethan Becker, the President of The Speech Improvement Company and a second-generation speech coach and trainer. Ethan has developed powerful, customized motivational training programs on communication and delivered them worldwide. Celebrity icons and major business leaders hire Ethan to control their fear of speaking, command greater attention and close larger deals. His book, Mastering Communication At Work, is an international bestseller and has been used by Harvard, Johns Hopkins, University of Texas, and many other schools.

In this episode, we dive into the subject of public speaking, both on the stage and with your team, and discuss powerful techniques for having successful conversations with clients or prospects. Ethan explains the ABCs of why most people have a fear of speaking and offers practical advice on how to overcome that fear. Ethan teaches how to turn defensiveness into a productive, positive conversation, an essential life skill for both work and personal life.

Why You Need To Hire A Business Lawyer Right From The Start—with E. David Smith Sep 22, 2020

This week’s esteemed guest is E. David Smith. A Principal of Smith & Associates, David serves as outside general counsel for companies, family enterprises, and family offices, guiding his clients in the creation and growth of their wealth. He specializes in helping business people solve complex problems, from positioning them for growth opportunities to assisting with risk mitigation and asset preservation. In our interview, we discussed why it’s important to be proactive about legal issues in your business, the key legal areas that business owners typically neglect, and the number one reason a potential buyer would be turned off when they start looking into your business. David also provides some practical tips for what to do before hiring a legal firm. Listen, learn, and enjoy!

How to Go From Entrepreneur to Leader—with Alex Judd Aug 17, 2020

If you want to scale your company and graduate from startup academy, you need to transition from being an entrepreneur and become an effective business leader. There is a clear distinction between the two, as you are about to discover in this conversation between Meny Hoffman and Alex Judd, founder and CEO of Path for Growth. What is the primary measure of effectiveness in leadership? What skills do you need in order to lead your team effectively? How do you ensure that your team cares for the company’s vision as much as you do? How do you empower each person in your team to bring about the outcomes that you want? Get the answers to all these and more in this episode.

What High Performing Athletes Teach Us About Organizational Leadership—with Alan Stein Jr. Aug 10, 2020

What is high-performance leadership? What constitutes a great organizational performance? In this conversation with Meny Hoffman, veteran basketball performance coach and successful business owner, Alan Stein Jr., stresses that leaders and teams should always be on the same page when it comes to this. More often than not, we find ourselves in responsibilities that are not exactly what we envisioned ourselves doing. However, when we learn to fall in love with the output of our work, it drives us even further in a virtuous cycle of high-performance. It is the leader’s responsibility to seek this intersection between passion and performance for themselves and their team. It is the leader’s responsibility to instill the value of collective responsibility into each essential cog in his team machine. That is but the tip of the iceberg of what you can learn from Alan in this episode. Learn more about high-performance leadership as you dig into this wonderful conversation!

How to Lead with the Unstoppable Mindset of a Navy SEAL—with Alden Mills Jul 27, 2020

To lead is to serve, and to truly serve is to care. If you want to create your business to be the best that it can be, you need to be the best at serving the value that business brings to not just your customer but also your coworkers, teammates, and the people inside your company. On today’s podcast, Meny Hoffman chats with Alden Mills as he shares some tips on how you can lead with CARE – connect, achieve, respect, and empower. Alden is a long-term entrepreneur with over 40 patents and more than 25 years of experience working with high-performance teams. Don’t miss this episode as they also tackle mindset shift, focusing on what you can control, and the difference between the whiner and the whisperer.

How to Build a More Connected Team—With Zev Freundlich Jul 20, 2020

Since the 1970s, innovators in human resources have witnessed the power of corporate team building in fostering healthy company culture. What makes for an amazing corporate culture? It’s about making every single person in the company feel like they’re in a family. It’s about making the employees feel that they have a critical contribution to the company’s vision. It’s about creating camaraderie among the different human elements that make your corporate machine work. The team-building experience helps companies achieve that for their teams. It also happens to be the niche expertise of Zev Freundlich, the Founder of TEAMCORP, who joins Meny Hoffman on the podcast. For over twenty years, Zev has created and facilitated team-building events, workshops, and seminars for organizations and businesses, helping them create solid working teams and dynamic company cultures. Learn about what their company is up to in this wonderful conversation.

Becoming a Leader in the Family Business: A Personal Journey —with Chagit Leviev-Sofiev Jul 06, 2020

Sometimes in the world of business, we’re thrown into the deep end and faced with two options: sink or swim. This week’s guest, Chagit Leviev-Sofiev, the CEO and President of Leviev Group USA joins us this week to tell us her fascinating story and the lessons she learned along her journey—which all started with moving from Israel to America to run the U.S. arm of a multi-billion dollar business founded by her father, renowned businessman and philanthropist Lev Leviev. Chagit discusses what happens when you’re thrust into a new situation as an outsider and forced to make difficult choices; how to hire the right people; the unique challenges facing women leaders and entrepreneurs; the importance of giving back to the community; and more. There are so many golden nuggets in this interview. I encourage you to listen and enjoy!

How to Succeed in Business Without Sacrificing Your Family, Health, or Life—with David Finkel Jun 29, 2020

As we, business owners, continue to hustle and do right by our business, we sometimes forget to keep that balance with the other aspects of our lives, particularly our family and even our health. How can we achieve that without sacrificing one over the other? In this episode, Meny Hoffman gets the answers from his guest, David Finkel—a Wall Street Journal bestselling author, syndicated columnist for Inc.com, Forbes.com, and CEOWorld.com, and the CEO of Maui Mastermind. Through his book, The Freedom Formula, David shares how we can build a company faster that is not about the time and effort but about the value created. He talks about working smarter, not harder, and passing it on to your teams so that you can build a company that is independent of any one person. On achieving that work-life balance, David then gives some practical tips that would help you go about creating the time and space to focus on your highest value.

How to Use Social Media to Fast Track Your Growth—with Rachel Pedersen Jun 22, 2020

Social media offers an unprecedented way of reaching out to your ideal clients in the shortest amount if time. The whole new discipline of social media marketing is built around the premise that social media platforms are powerful tools that can be used to generate leads for your business. Meny Hoffman is joined on the show today by top social marketer and consultant Rachel Pedersen, who talks about some of the fundamentals of marketing and generating leads using social media. Known as the “Queen of Social Media” in marketing circles, Rachel Pedersen is the founder and CEO of The Viral Touch and Social Media United. She graces this episode with amazing insights on personal branding, choosing the right platform, building a business funnel, and more. An advocate of continuous learning, she enjoins listeners to read books and join courses that will greatly help them enhance their marketing experience on social media.

How to Make Your Sales Team Unstoppable—with Rene Zamora Jun 15, 2020

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

How to Align Your Team and Process—with Kim Bohr Jun 01, 2020

Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny Hoffman discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates May 25, 2020

If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.

The Secrets to Growing a Multi-Generational Family Business—with Shay Myers May 18, 2020

It takes a lot of effort, care, and passion to feed tens of millions of Americans. In this episode, Meny Hoffman talks to Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm and one of the largest vertically-integrated onion farms in the country. Shay reveals the secret to running a family business and working with the first generation to the second generation to move the business to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.

From Food to Pillows: Lessons from an Entrepreneurial Journey—with Isaac Scharf May 11, 2020

Have you ever doubted whether you have what it takes to build your business?

Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry.

There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace.

Listen and enjoy!

The Six Essential Traits of a Successful Entrepreneur—with Gino Wickman May 04, 2020

You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it?

This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Tractionand most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams.

In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path.

If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!

How Creatives Can Create A Thriving Business—with Gabrielle Chipeur Apr 27, 2020

Any workplace or workflow is dependent on systems and processes moving smoothly in order to function optimally, which is why optimizing your business process is so important. A work process that’s not properly optimized and systematized can lead you down a road wherein you’re expending so much more time, energy, and resources than you should be. Meny Hoffman is joined by marketing automation specialist Gabrielle Chipeur. Drawing on her own experiences, Gabrielle discusses the snags that you have to seek out and fix in your workflow in order to make sure you’re functioning at an optimal level. Are you ready to take your business process to the next level?

How to Turn a Setback into a Comeback—with Dr. Willie Jolley Apr 13, 2020

Just because the world is currently at a standstill does not mean that our quest for growth has to. These uncertain times may have forced many of us to put our daily lives on hold. However, if we look at it from a different perspective, this may be the time we can finally focus on the things we have long put aside for that future we have been dreaming of. Bringing a very fitting guest in this episode, Meny Hoffman interviews the world-class award-winning speaker, bestselling author, and media personality, Dr. Willie Jolley. With a mission to empower people to rise above the circumstances, Willie teaches us how, like the name of his book, we can use a setback as a startup for a comeback. He describes the exact step by step details on how we can use this pause time to prepare ourselves for a very strong comeback in the near future. Don’t miss out on this very comforting and encouraging conversation!

How To Know When You’re Ready To Outsource—with Nathan Hirsch Mar 30, 2020

Most companies outsource to cut labor and operational costs or delegate less critical operations to outside organizations so they can focus on the core aspects of their business. But how do you know exactly if you’re ready to outsource? In this episode, Meny Hoffman interviews Nathan Hirsch, an entrepreneur and expert in remote hiring and eCommerce selling, about the importance of figuring out when you’re ready to outsource. Nathan explains how you need to be able to figure out what tasks you want to outsource, and breaks down how he decided to exit his latest venture and settle the business. He also shares some practical tips on how to delegate properly in order to be able to free up some of your time.

What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman Mar 23, 2020

The military is known to have the most unfaltering discipline along with well delivered skillsets. Military meeting entrepreneurship can mean total success especially when it comes to leading and producing promising results. Together with Meny Hoffman, highly experienced combat veteran Waldo Waldman shows us how to marry these two with mentorship as the element that glues them together. Waldo is also a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo. Waldo breaks down the importance of staying focused on your mission even when missiles are heading your way. He also gives some practical tips to get free mentorship.

LinkedIn Learning—with Mordy Golding Mar 16, 2020

Never stop feeding your brain with knowledge because constant learning allows you to grow and develop life skills. Today with Meny Hoffman is Mordy Golding, the Director of Content for LinkedIn Learning. They talk about LinkedIn Learning in particular and discuss the importance of constantly educating oneself and growing. Mordy then shares the top LinkedIn job requirements, top skills you’ve got to learn, and the differences between soft skills and hard skills. Absorbing knowledge has its limits, and with this he shows you how much you need to learn, what you need to do, and how you need to do it. Finally, pay close attention to how Mordy shares their transition from Lynda.com to LinkedIn acquiring Lynda, and Microsoft acquiring LinkedIn.

The Pillars Of Becoming Successful In Sales—with Berry Schwartz Mar 09, 2020

We live in a world where in one way or another we are doing sales. In this episode, Meny Hoffman talks to Berry Schwartz about hitting your target income. Berry is the Founder of Radical Results LLC and runs a boutique coaching consulting and sales training company. With his experience, he has developed four pillars of being successful in sales. Pay attention as Berry breaks down the steps you need to have in order to create a better process in selling. Moreover, Berry and Meny discuss why they see so many successful salespeople while others are failing.

Reinvent Yourself, Reinvent Your Business—with Damian Mason Mar 02, 2020

This is the story of a man who started out dressing as Bill Clinton for various gigs to becoming a renowned keynote speaker in all 50 states and seven foreign countries. This is the story of how Damian Mason reinvented himself to become better. Damian is a Businessman, Agriculturist, Speaker, Podcaster, Writer, and Consultant whose passion is on two subjects—business and agriculture. He is one of only 900 public speakers in the world to hold the Certified Speaking Professional designation. In this episode, Damian shares how businesses can and should reinvent themselves by providing thought-provoking practical tools for adapting your business to the future. He also explains the four trades every business owner needs to have in order to be successful, breaks down the steps of reinventing, and discusses how to arrive at a good destination.

The Art Of Beliefology: Transformation To A New You—with Brad Blazar Feb 24, 2020

The ability to create habits for a transformation is just one of the many things that separate great salespeople from average salespeople. This is what Brad Blazar discusses in this episode, among others. He talks about three types of people in the world and the four things most organizations miss. Brad is an effective sales leader, coach, speaker, and author who started his business career as founder and CEO of a small oil company at a young age. Brad is the Founder of The Art Of Beliefology™, wherein he states that you have the power to change your limiting beliefs and providing a path to the millions of men and women around the world raising their hands for help. This is what he shares in this episode—the hows of creating new habits to transform yourself and become the architect of your new you.

Managing The Balancing Act Between Home And Work—with Jeff Mask Feb 17, 2020

Despite what other people believe, you can achieve balance and harmony between your work and your personal life. This is what Jeff Mask believes and shares with others. After beating cancer, Jeff was able to successfully grow multiple businesses and still be a winner at home. Through his experience, he created a powerful coaching program that enables corporate executives to find confidence, clarity, and conviction at work while having peace, passion, and prosperity at home. In this episode, Jeff explains the importance of building and growing a thriving work culture after defining your personal why. He also discusses tips in finding balance in order to spend more time with your loved ones. How do you find that harmony at work and at home? Allow Jeff to tell you.

How To Win As An Amazon Seller—with James Thomson Feb 10, 2020

Taking risks when selling online is necessary, especially when you are just starting out. Limiting yourself to one selling platform is ideal but expanding your scope is better. James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. In this interview, host, Meny Hoffman, and James discuss the misconception that new Amazon sellers have and how these can be addressed. He explains how Amazon sellers win and how you too could do the same. To control the catalog for Amazon, James breaks down the steps to do this. He then shares some practical tips on how you could drive a lot of brand awareness outside of the platform to earn and succeed more.

Align Your Team to Scale Your Business—with Mike Paton Feb 03, 2020

If you are an entrepreneur or leading a company, you may have probably heard of the acronym EOS and wonder what it is and how it could help you. In this episode, Meny Hoffman’s guest, Mike Paton, a Visionary at EOS Worldwide, shows how he helps leaders get a grip on their businesses and achieve their visions through simple concepts, practical tools and his unique approach to leadership known as EOS. Meny and Paton discuss what it is and who it is and is not for. Pay attention to how he explains data showing the frustration of businesses and how to solve them. Read how he breaks down the steps to become better at casting your vision to your team. Finally, pay close attention to the practical tips that Paton provides to solve the issue of people in your organization.

Season 2 Highlights – Part 2 Jan 27, 2020

Another season has come to a close, so it’s time to look back. Season 2 of Let’s Talk Business was packed with amazing guests who all had some advice to share culled from years of experience in their respective industries. Let’s Talk Business host Meny Hoffman sits down once again with Chava Shapiro, podcast producer and Director of Content at PTEX Group to do a retrospective of some of the best that Let’s Talk Business Season 2 had to offer.

The second of two highlights episodes, there are spectacular soundbites from the likes of Jamie Geller, Jason Swenk, Daniel Gefen, Clate Mask, Zacharia Waxler, Marc Bodner, Isaac Wolman, Mark Levy, Joe Apfelbaum, David Nour, Chester Elton, and Garry Ridge. Get your piping hot and fresh life (and business) advice here now!

Season 2 Highlights – Part 1 Jan 27, 2020

Another season has come to a close, so it’s time to look back. Season 2 of Let’s Talk Business was packed with amazing guests who all had some advice to share culled from years of experience in their respective industries. Let’s Talk Business host Meny Hoffman sits down once again with Chava Shapiro, podcast producer and Director of Content at PTEX Group to do a retrospective of some of the best that Let’s Talk Business Season 2 had to offer.

The second of two highlights episodes, there are spectacular soundbites from the likes of Jamie Geller, Jason Swenk, Daniel Gefen, Clate Mask, Zacharia Waxler, Marc Bodner, Isaac Wolman, Mark Levy, Joe Apfelbaum, David Nour, Chester Elton, and Garry Ridge. Get your piping hot and fresh life (and business) advice here now!

Message from Meny Jan 20, 2020

Message from Meny

Building A Culture Of Excellence—with Garry Ridge Jan 06, 2020

Many entrepreneurs have trouble building a culture that enables them to build a scalable company. In this episode, Garry Ridge, the CEO and a member of the Board of Directors of WD-40 Company, answers those troubles for businesses owners who are looking to expand their company. WD-40 is a product found in 8 out of 10 American households and sold in more than 176 countries around the world. It’s become an iconic global brand. In fact, there’s a saying you only need two tools in life – duct tape and WD-40. If it’s not stuck and it’s supposed to be, duct tape it. If it’s stuck and it’s not supposed to be, WD-40 it. In this interview, Garry and host Meny Hoffman discuss the approach WD-40 took throughout the years for expansion and scalability, and how they stayed singular focus on a singular product. Discover what it takes to build a scalable company as Garry breaks down the steps of building a culture of excellence and provides practical tips for measuring the success in your culture.

Pivoting Through LinkedIn—with Joe Apfelbaum Dec 30, 2019

When your company stops growing, you need to start thinking about changing up what you’re doing. Today’s guest is Joe Apfelbaum, CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, New York. Joe is a business strategist, marketing expert, certified Google trainer, and the author of High Energy Secrets: How I Lost 95 Pounds, Kept It Off and Have Higher Energy Levels Than Ever! He’s also known for motivating entrepreneurs at events and on social media. Meny Hoffman talks with Joe about how he took risk early on to build Ajax Union and how he pivoted to the business he has now using LinkedIn. He explains why LinkedIn needs to be part of your strategy and breaks down the steps on how to build a strategy for your LinkedIn success. He also shares some practical tips on how to build your personal brand.

The Power of Building the Right Relationships—with David Nour Dec 23, 2019

Whether we like it or not, we all need to build the right relationships in order to survive in the world of business. Today’s guest, David Nour, the CEO of the Nour Group, Inc, has spent the past two decades studying business relationships. In this episode, Michael Zipursky and David discuss the power of building the right relationships. As David explains the number one reason why companies fail in building proper relationships, he also shares the myth about it. Finally, he breaks down the steps to identify the people in your life or your business that you could add the most value to.

How To Develop An All-In Culture And Engage Your People—with Chester Elton Dec 16, 2019

What are the best practices whereby leaders succeed? The answer is by engaging their employees to execute on strategy, vision, and values. On today’s show, Meny Hoffman interviews one of today’s most influential voices in workplace trends, Chester Elton. Chester has spent two decades helping clients engage their employees in organizational strategy, vision, and values. He provides real solutions for real leaders looking to build culture, manage, change, and drive innovation. In this episode. Meny and Chester discuss the simplicity of leadership as Chester breaks down the five discipline every leader needs to have to engage their people. Chester also shares some practical tips on how to show gratitude and recognition to your team.

Finding Your Why And Making That Your Differentiator—with Mark Levy Dec 09, 2019

How are your customers’ lives better because of you? If you’re ready to dig deep for an answer that sets you apart from the competition, you don’t want to miss my interview with Mark Levy, founder of Levy Innovation.

Mark Levy, the founder of Levy Innovation, has consulted some of the world’s most prominent CEOs and thought leaders, including Simon Sinek of Start with Why, and helped them differentiate themselves with a big idea that sets them apart.

In this episode, Mark shares the importance of finding your purpose, your “why,” and making that your differentiator. Through riveting anecdotes of clients he has worked with, Mark explains why most companies fail to differentiate themselves and offers practical tips on how to define and articulate your “why” to the world in ways that will transform your business and scale it.

How To Succeed In Brick-And-Mortar Retail—with Isaac Wolman Dec 05, 2019

Retail has boomed through the years and as it progresses, so do the challenges. In today’s episode, Meny Hoffman interviews Isaac Wolman, the CEO of Make It Real, about the future of brick-and-mortar business and how the business of retail is changing. Isaac also breaks down the importance of mentorship and networking in retail, and shares what you need to do in order to grow from early-stage growth and being retail ready to scalability. Finally, Isaac highlights Tribeworks which is a one-day event for business owners to learn and network from the pros.

The Roles Of A Leader—with Marc Bodner Dec 02, 2019

In any business or organization, the role of a leader is very important. Our guest, Marc Bodner has over 25 years’ experience in the distribution industry. He currently holds the CEO position and is a member of the Board of Directors. In this episode, Meny Hoffman interviews Mark about his role as a leader and how he makes strategic planning and operational planning work together. Sharing some practical tips on how he guards his schedule in order to accomplish what a CEO needs to accomplish, Mark also differentiates between essential work from important work. This episode is full of golden nuggets so we encourage you to listen to the finish.

How to Take Control of Your Business’s Financial Health—with Zacharia Waxler Nov 25, 2019

Companies are made up of more than just the CEO and the management team. Roles need to be defined and differentiated in order to have a streamlined company process.

In this episode, Zacharia Waxler discusses the various roles needed in a company, whether big or small. Zacharia is the Co-Managing Partner at Roth & Co alongside Abe Roth. He has over two decades of accounting experience, which allows him to offer his services to a wide range of industries. He talks about the importance of not only having data on an ongoing basis but also to have an analytical mindset to interpret the data.

Zacharia also shares how important it is for companies to have core values and the reasons why businesses have cashflow issues.

The 5 Stages of Business Growth—with Clate Mask Nov 18, 2019

Many business owners struggle with the following questions – How do we manage our growth? How do we scale our business? How do we know which stage of growth we are to know what to focus on in order to get our business to the next level? Who is better suited to answer this question than Clate Mask. He is the CEO and Cofounder of Keap, formerly Infusionsoft, recognized as a visionary leader in the small business community. In this interview with Clate, he explains the five stages of business growth and all the challenges you’ll face by each stage, as well as the importance of creating your purpose, value, and mission, and how to cast that to your team. He also shares how to hire the right people and be clear with your expectations. There is so much value in this episode, so don’t miss out.

How to Take Advantage of Podcasts to Grow Your Influence—with Daniel Gefen Nov 11, 2019

In the world of entrepreneurship, we need to constantly be creating and doing. In this episode, host Meny Hoffman talks with the Founder and CEO of Gefen Media Group, Daniel Gefen. Daniel is also the number one international bestseller author of The Self Help Addict and the host of the popular podcast, Can I Pick Your Brain? which has reached over 250,000 downloads and ranked in the Top 100 Business Podcasts on iTunes. On today’s show, Daniel shares his life story and how much he learned from interviewing top billionaires and successful people in the world of business. He reveals the common denominator between all those successful people, the importance of showing up, podcasting, and how you can take advantage of being a guest on other people’s show. He also shares the best gift you could give yourself or to your spouse.

Growing Your Creative Agency—with Jason Swenk Nov 04, 2019

As an agency owner, looking for opportunities to scale and grow your business can be challenging. Let agency advisor, mentor, and author Jason Swenk reveal what is holding you back. Jason has been helping agencies grow from zero to eight figures. His no-nonsense advice on how to qualify clients on the first meeting, find your niche, and hire the right people to support your vision will leave your head shaking as to why you have pent your time forming proposal after proposal and running after clients. He shares the fundamental points on how to prepare yourself for the growth you deserve and finally turn from being an owner to be the best CEO.

The Recipe for Turning Your Passion into Profits—with Jamie Geller Oct 28, 2019

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

Let’s Talk Business Season One Highlights, Part 2 Oct 17, 2019

Continuing the wrap-up celebration of the Let’s Talk Business Podcast season one, we round up the last part of episode highlights across the show. Host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, take us back to the great insights of Mike Michalowicz on making your business profitable; Ramon Ray on branding and social media; Bob Burg on giving first; Brian Wallace on company culture; and Susan Rosner on building your company to sell. Refresh your mind with the great wisdom shared on the first season of this podcast and prepare yourself to look forward to many more insights in the coming next season.

Let’s Talk Business Season One Highlights, Part 1 Oct 07, 2019

After twelve great episodes full of great content and no-nonsense advice, the first season of Let’s Talk Business is finally complete! To celebrate, host, Meny Hoffman, with guest co-host and director of content at Ptex Group, Chava Shapiro, look back on the highlights of every episode that has provided many of us great and unforgettable wisdom. Together in this first of two highlights episode, they share their takeaways from Michael Gerber, Charlie Harary, Dov Gordon, Wendy Weiss, Dave Crenshaw, and Brian Scudamore. Recall their wisdom on building a small business, changing mindsets and perspectives, cold calling, delegating, and more.

How to Be a Go-Giver—with Bob Burg Sep 23, 2019

Business is a two-way street of giving and receiving. While this may be a common fact, not many find success because their focus is not on giving but in getting. In this episode, Bob Burg, a sought after speaker and bestselling author, helps us understand the value of giving and why it is not only a more pleasant way of conducting business but the most financially profitable way as well. Through his book, The Go-Giver, he redefines the meaning of selling and how we can properly measure value. Know the benefits of being a go-giver from Bob as he takes us further into understanding attention, empathy, and influence we can apply in business and in everyday life. being an owner to be the best CEO.

How to Harness the Art of Storytelling to Grow Your Business—with Brian Wallace Sep 16, 2019

How can you make your company more desirable and sustainable in today’s age of marketing and content creation? Brian Wallace, the Founder and President of NowSourcing, has the answer to this question – infographics. In this episode, he talks about focusing on the infographics niche and shares his take on service expansion. He also touches on the importance of storytelling, company culture, and asking the right questions in the interview process.

What Is Your Business Really Worth?—with Susan Rosner Sep 02, 2019

If you’re the owner of a growing business, you may relate to the feeling that you are your business. You may even feel like your business would fall apart if you weren’t around. For this week’s episode, we’re talking about a topic that’s so important for business owners but not talked about enough in the business world – your exit strategy. What is your business going to be worth someday if and when you want to sell it? Susan Rosner is a seasoned mergers and acquisitions dealmaker. In this fascinating and important episode, Susan talks about the “value builders” that every business owner needs to take into account as they grow their company, and how the “owner’s trap” can negatively impact your ability to sell. She also dives into the difference between strategic planning and ownership planning, and why businesses need to focus more on the latter. Finally, she gets into the most important factors that determine the value of your business to a potential buyer or investor, and why it’s never too early in your business to start thinking about them.

Breaking The Myth Of Multitasking—with Dave Crenshaw Aug 26, 2019

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished? This week’s guest is renowned productivity and time-management expert Dave Crenshaw. In our interview, Dave and I go in-depth on how leaders can maximize their most precious asset, time, leading to higher profits, higher quality of life, more time to spend with their families, and higher work satisfaction. We discuss the myth of multitasking and its huge costs to our businesses and happiness; why the most successful leaders say NO far more often than they say YES; how to determine which tasks to spend your time on and which to delegate… and more. This episode may just change the way you think about and spend your time.

How to Build and Sustain a High-Performing Team—with Ira Zlotowitz Aug 19, 2019

We all know that a good team can make or break a business. But do you ever wish you could simply clone yourself and create a team of people just as motivated, knowledgeable, and passionate about your business as you are? Ira Zlotowitz, the founder and president of Eastern Union Funding, knows a thing or two about building and sustaining high-performing teams; he grew his own business from a four-person office to a company of over 100 people, closing roughly $5 billion in national loan volume in 2019 alone. In this practical, no-nonsense interview, we discuss how to cultivate a culture of excellence (starting from the very first interview); how to hire the right people; how to master the skill of delegation; and how to make your current employees more valuable to your company.

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon Aug 12, 2019

Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week’s episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question “What do you do?” at a networking event…and so much more.

Cold Calling: How To Make That Introductory Call—with Wendy Weiss Aug 05, 2019

If you’re like most business owners, you hate cold calling. It usually starts with the questions, “Who do I call? How do I overcome the gatekeeper? And what exactly am I going to say to that person? To help us answer those questions and understand cold calling more, we have Wendy Weiss as our guest for this episode. Wendy is known as the Queen of Cold Calling. She is an author, speaker, sales trainer, and sales coach. In this interview, we speak with Wendy about the fear of cold calling, why she would rather call it an introductory call, how to overcome the gatekeeper, what to say on the phone, and ultimately, how to walk away with a clear understanding of an appointment. We also spoke about different objections that you could face on a call, such as, “I’m already using someone,” how to overcome that and use that to your advantage. We also touch on the strategies of a script and why a script is important, and why you shouldn’t overcomplicate it but ultimately use it to your advantage.

Changing Your Perspective Changes Everything—with Charlie Harary Jul 29, 2019

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

How To Hustle The Smart Way—with Ramon Ray Jul 22, 2019

If you want to grow your business, you have to hustle smart. As someone who has started four companies and sold two, Ramon Ray is no stranger to growing businesses. He’s an author and sought-after speaker on topics such as personal branding, technology, marketing, and sales, and he has impacted hundreds of thousands of entrepreneurs through his company, Smart Hustle Media. In this episode, he shares details of his own entrepreneurial journey, defines what it means to “hustle smartly,” and talks about how business owners should be defining success. He also shares some practical, no-nonsense tips on how to integrate your business brand with your personal brand, and how to use data and technology to its fullest in your business to save time and scale faster.

Embracing Failure is the Key to Success—with Brian Scudamore Jul 15, 2019

There is power in failure because it gifts us the opportunity to learn and grow. Brian Scudamore, the Founder of 1-800-GOT-JUNK?, is such a great believer of this that he wrote a book all about it, WTF?! (Willing to Fail). With a successful company right under his name, Brian is all too familiar with how failure is the key to success. He shares with us his journey during those early stages in the business, the lessons he learned, and how he maintained humility amidst it all. He shares how he goes about hiring the right people, how he creates his company culture, how to create exceptional brands, and how he achieves work-life balance.

Awakening the Entrepreneur Within—with Michael Gerber Jul 08, 2019

Being a small business owner does not mean you have to keep your vision small. After all, to become big later on requires you to begin with what little you have. Renowned author of The E-Myth, Michael Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting your business. Today, he takes that wisdom to us and shares the a-ha moment of how his book came to be. He talks about growing and scaling a small business, touching on the important ingredients – dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within and get inspired to see that big why to grow and scale your business. On top of that, receive a copy of Michael Gerber’s latest book by visiting freebook.michaelegerber.com and My Online Trade School for Entrepreneurs at www.radicalu.com.

Introducing the Let’s Talk Business Podcast! Jun 17, 2019

Welcome to the Let’s Talk Business Podcast—the podcast for no-nonsense advice to help you learn, grow, and lead. Listen in as Ptex Group CEO Meny Hoffman talks to some of the world’s foremost business leaders and influencers about how they’re turning ambition into action, blunder into breakthroughs, and passion into profits. Please subscribe, rate, and enjoy the show!

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