In 1918, Ivy Lee was hired by Charles M. Schwab, the president of Bethlehem Steel Corporation, to provide consulting services. During their meeting, Lee shared a simple yet highly effective time management technique with Schwab. The story of their encounter has become legendary in the realms of productivity and time management. Here are the key points Ivy Lee told Schwab:
Simplify Your Focus: Lee advised Schwab to narrow down his daily to-do list to only the most essential tasks. Rather than having a long list of tasks, focus on a few key priorities.
Write Down Six Most Important Tasks: Each evening, Schwab was to write down the six most important tasks he needed to accomplish the next day. These tasks were to be arranged in order of importance.
Prioritize the List: The next morning, Schwab would start working on the first task and continue until it was completed before moving on to the next one. This way, he ensured that he focused on the most critical tasks first.
Stick to the List: Schwab was advised to stick to the list strictly and avoid the temptation of deviating from it. Distractions were to be minimized to maintain maximum focus.
Carry Over Uncompleted Tasks: Any unfinished tasks from the current day's list were to be moved to the following day's list. This approach ensured that no important tasks were left unaddressed.
Repeat Daily: This process was to be repeated daily, creating a habit of effective prioritization and productivity.
It's worth noting that Charles M. Schwab was so impressed with the advice that he later paid Ivy Lee $25,000 for it (equivalent to a significant amount in today's currency). This simple and actionable technique has been passed down through generations as the "Ivy Lee Method" and continues to be a popular and effective productivity strategy for professionals.
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00:00 Intro
0:31 Ivy Lee & Charles Schwab
02:27 Step 1
03:17 Step 2
04:20 Step 3
04:56 Step 4
06:17 Step 5
07:17 Step 6
08:46 SMART Goals Template
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