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85: Helm – Hidde van der Ploeg and Pol Piella Feb 11, 2026

On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.

Top Takeaways:

💡 Build for the pain, not the platform
Helm wasn’t born out of a market analysis — it came from frustration with App Store Connect. By starting with their own workflow pain points, they built something instantly useful to the exact audience they belong to: app developers. Real problems create real product-market fit.

🎯 Focus beats feature parity
Instead of cloning App Store Connect, Helm rebuilds only the parts developers hate — and makes them effortless. That means obsessing over friction points like AI-powered translations and fast TestFlight access. By doing less, but doing it brilliantly, they turn a clunky chore into a tool devs love.

🌱 Delight is the best growth strategy
Helm’s growth didn’t come from paid ads or clever SEO. It came from users who felt seen. When a dev complains about App Store Connect on X, someone else inevitably replies: “Just use Helm.” That kind of advocacy only happens when your product delights the right people.

👕 Marketing is memory-making
Sponsoring an amateur football team named “Swift” wasn’t about CAC. It was about building brand lore. Great indie products often grow by being fun, weird, and memorable. In a world of optimized funnels, personality is differentiation.

📱 Mobile is a chance to surprise
When bringing Helm to iOS, they didn’t just shrink the desktop app, they leaned into what mobile does best. Helm Passport, an App Clip-powered networking feature, added a playful, real-world twist that got people talking (and sharing). Great mobile UX doesn’t just port — it reinvents.

🤝Shared ownership beats rigid roles
Although both co-founders have different backgrounds, they don’t strictly divide design and engineering. Both touch the whole product, jump in where needed, and stay deeply familiar with the codebase. That overlap keeps the team fast, resilient, and aligned.

About Hidde and Pol:

🚀 Co-Founders of Helm

📱 Hidde van de Ploeg is a designer-turned-developer and co-founder of Helm, an app that simplifies the App Store Connect experience. With a background in design and indie app development, Hidde has worked on several successful projects before launching Helm, which has quickly gained a loyal following among developers.

👋 LinkedIn

👨‍💻 Pol Piella is a software engineer and the co-founder of Helm. Originally from Barcelona, Pol has a background in electronic engineering and iOS development. He co-created Helm to address the pain points developers face when working with App Store Connect, aiming to provide a seamless, efficient solution.

👋 LinkedIn

Follow us on X:

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Launched - @LaunchedFM

Episode Highlights:

[0:00] Helm’s promotion by users instead of creators

[0:19] Introduction of Paul Piella and Hita van de Ploeg

[1:27] Paul’s elevator pitch of Helm

[3:09] Paul and Hita’s background and their collaboration

[5:47] The idea behind Helm and the App Store Connect frustration

[9:36] Challenges with the App Store Connect API

[12:07] Helm’s compliance with Apple and review process delays

[16:09] How WWDC helped get the app approved

[18:11] The launch of Helm and user-driven promotion

[20:42] Fun marketing strategy: sponsoring a football team

[23:54] Reinvesting profits into AI features and marketing

[25:20] Low churn rate and stable growth

[28:06] Key features making Helm valuable for developers

[30:59] The iOS version of Helm and its impact on user engagement

[33:27] The "Helm Passport" feature for conferences

[35:15] Helm’s development in SwiftUI

[39:00] Collaboration and overcoming challenges in SwiftUI

[41:11] Teamwork dynamic between Paul and Hita

[44:06] Improving customer support with Harbor tool

[45:44] Harbor’s potential as a future SaaS product

[47:12] Growth and long-term focus of Helm

[50:30] Helm’s vision for quality and user feedback

[52:25] Future plans and expansions for Helm

84: HabitKit – Sebastian Röhl Jan 28, 2026

On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.

Top Takeaways:

💡 Building in public isn’t a marketing trick — it’s a momentum engine
Sebastian didn’t have a marketing budget when he launched his first apps. Instead, he built in public, sharing screenshots, updates, and revenue transparently on X (Twitter). This not only brought early users but also helped him stay motivated through long stretches of slow growth.

🧩 Success comes from clarity, not complexity
His first app, LiftBear, was a workout tracker that tried to do too much. It didn’t fail to live up to expectations because it was bad — it didn’t succeed because it wasn’t distinct. HabitKit, on the other hand, had a single, instantly recognizable visual hook: a GitHub-style contribution grid that turned habit tracking into a game of consistency.

🚀 Patience pays off — app store algorithms can change your life overnight
After months of steady updates and reviews, HabitKit suddenly began ranking for “habit tracker” in several major markets — without any new marketing push. The result: downloads and revenue skyrocketed.

💰 Lifetime plans build trust — even if you love subscriptions
All of Sebastian’s apps use a freemium model, with monthly, annual, and lifetime options. He believes offering a one-time purchase alongside subscriptions reduces friction and builds goodwill among users who hate recurring payments.

🧠 Building a new app can reignite your creativity
After three years of improving HabitKit, Sebastian started to feel burned out. His new app, FocusKit, gave him a chance to learn SwiftUI, experiment with Apple’s new Liquid Glass aesthetic, and explore productivity from a fresh angle.

About Sebastian Röhl:

🎤 Founder and CEO of HabitKit & FocusKit

📱 Sebastian Röhl is a passionate indie app developer and tech entrepreneur. With a background in computer science and a drive for solving real-world problems, he created HabitKit and FocusKit to help users build productive habits and stay focused. After working at top software companies, Sebastian followed his entrepreneurial spirit, focusing on mobile apps that combine simplicity with powerful functionality.

👋 LinkedIn

💻 Substack https://sebastianroehl.substack.com/

Follow us on X:

Charlie Chapman - @_chuckyc
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Launched - @LaunchedFM

Episode Highlights:

[0:00] Introduction to Sebastian Röhl and his journey into indie app development

[2:20] The power of building in public: How sharing your process helps you grow

[5:41] Persistence in the face of slow growth: Why consistency is key to success

[9:02] Focusing on user needs: How Sebastian’s personal challenges shaped his apps

[12:45] From LiftBare to HabitKit: Pivoting after initial setbacks

[16:00] The importance of simplicity and design in HabitKit and FocusKit

[19:55] Using feedback and iteration to improve your product over time

[24:30] How small wins, like app store ranking boosts, can lead to bigger success

[28:10] Learning from competitors, but staying true to your own vision

[32:05] The role of data in guiding decisions and refining your product

[36:15] Why Sebastian chose SwiftUI for FocusKit and the importance of native development

[40:02] Continuing to build and evolve: How building in public keeps you motivated

[43:45] The importance of not rushing to judgment: Embracing learning and testing in the process

[47:02] Insights on the future of indie app development and staying innovative

[49:55] Final thoughts on how to balance building apps and long-term growth

83: NaadSadhana – Sandeep Ranade Jan 14, 2026

On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize.

Top Takeaways:

🎵 Build for Passion, Not Just Profit
Sandeep didn’t set out to build a business—he built NaadSadhana to help one struggling student. Solving a personal, meaningful problem led to a product that resonated deeply with others. Passion-first can still lead to product-market fit.

🧠 Invent What Doesn’t Exist
No app could help singers practice pitch accurately. So Sandeep built one—then layered in AI to simulate a responsive, collaborative band. When off-the-shelf solutions don’t exist, invent your own, especially if you're the first customer.

🔄 Iterate Like an Artist
Despite winning an Apple Design Award, Sandeep rewrote the app from scratch to add more instruments and complexity. Don’t let accolades freeze you. Treat your product like a living artwork—refine, rebuild, and evolve.

🧘 Stay Human in the Age of AI
Sandeep calls his AI "artistic intelligence." It doesn't replace musicians—it empowers them. He built ethical constraints into the app to keep it human-feeling. Augment people, don’t automate them out of the process.

📣 Word of Mouth Over Paid Ads
NaadSadhana grew organically through teachers, students, and artists sharing it. No marketing team. No budget. Just a product that solved real problems and delighted users. Focus on creating “wow”—and trust the users to spread the word.

🎛 Obsess Over Craft
From psychoacoustics to sub-millisecond latency to modeling physical string vibrations, Sandeep sweats every detail most users will never see. Excellence compounds. When you build with care, it shows—even when people don’t know why.

About Sandeep Ranade:

🎤 Founder and CEO of NaadSadhana

📱 Sandeep Ranade is a passionate Hindustani classical musician and tech entrepreneur. Combining his deep knowledge of music and cutting-edge technology, he created an app that helps users improve their vocal precision. After a career at top tech companies, Sandeep pursued his passion for teaching and carried it to NaadSadhana, with a goal of music without barriers.

👋 LinkedIn

🔍 Wikipedia

💻 Website

Follow us on X:

Charlie Chapman - @_chuckyc
RevenueCat - @RevenueCat
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Episode Highlights:
[0:00] Sandeep's journey from tech to music

[2:15] How NaadSadhana was born out of a need in music education

[5:30] The challenges of developing a music app for vocal training

[9:45] NaadSadhana’s unique approach to vocal tuning and feedback

[15:20] The role of psychoacoustics and signal processing in the app's technology

[22:10] How Sandeep balanced his tech career with his passion for classical music

[28:55] The evolution of NaadSadhana and its growth over time

[35:12] The impact of the Apple Design Award on NaadSadhana's success

[42:20] Sandeep’s thoughts on creating a truly artist-centered app

[48:05] How NaadSadhana fosters better practice habits for musicians

[53:30] The app's influence on the Indian classical music community

[59:40] What’s next for NaadSadhana: expanding features and reaching more musicians

82: Annual Christmas Special – Jordan Morgan Dec 31, 2025

On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget.

Top Takeaways:

🎯 Understand Your Seasonal Business Cycles
Jordan's app, Elite Hoops, thrives during basketball season, with the bulk of revenue generated from October to March. Recognizing and aligning your business to seasonal trends is key to maximizing growth during peak times.

💡 Optimize Your Ads for Success
After spending $16K on ads with little success, Jordan realized his strategy needed an overhaul. With help from a marketing agency, he’s now refining his approach with stronger creatives, proper attribution, and new tools like the Facebook SDK to drive more effective, scalable campaigns.

🛠 Reinvest in Your Business to Fuel Growth
With Elite Hoops generating consistent revenue, Jordan plans to reinvest in marketing and development to accelerate growth and maximize the business’s potential. Treat your business as a growing asset and reinvest in it to reach new heights.

🎨 Craft Apps You’re Proud Of
Jordan’s approach with apps like Elite Hoops and Alyx is a mix of business focus and creative fulfillment. Whether it's solving a real-world problem or building an app for personal enjoyment, passion and craftsmanship always shine through.

🌍 Don’t Overlook the Power of Organic Growth
Elite Hoops grew without a large marketing budget or paid ads, relying heavily on word of mouth within the coaching community. Focus on delivering a product that resonates with your users, and let them help you grow your brand naturally.

About Jordan Morgan:

🎤 Indie App Developer & Developer Advocate

📱 Jordan Morgan is a seasoned indie app developer and product builder known for creating thoughtfully crafted apps like Elite Hoops and Alyx. With a deep appreciation for design, platform-native experiences, and long-term sustainability, Jordan blends craftsmanship with business pragmatism. After years of building, selling, and reacquiring apps—and working as a developer advocate—he continues to explore what it means to build software that lasts, balancing growth, seasonality, and joy in the creative process.

👋 LinkedIn

💭 Follow Jordan on X - @JordanMorgan10

Follow us on X:

Charlie Chapman - @_chuckyc
RevenueCat - @RevenueCat
Launched - @LaunchedFM

Episode Highlights:
[0:00] Jordan’s transition from indie app development to developer advocate.

[3:20] The creation of Elite Hoops and its focus on helping basketball coaches.

[7:05] The challenges of marketing niche apps and refining paid ad strategies.

[12:30] Understanding seasonal revenue cycles and how they impact app growth.

[17:10] Working with a marketing agency to improve ad creatives and attribution.

[22:45] The emotional journey of reacquiring Spint Stack after selling it.

[28:00] Balancing passion projects with sustainable business growth.

[33:30] The importance of craftsmanship and solving real problems in app development.

[40:15] How word-of-mouth and organic growth fueled Elite Hoops’ success.

[45:50] The technical challenges of scaling an indie app with limited resources.

[50:25] Staying motivated and focused on building apps users genuinely appreciate.

[55:00] What’s next for Jordan’s apps and his future in indie development.

81: Word Tiles – Taiwo Omisore Dec 17, 2025

On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career.

Top Takeaways

🎨 Creativity Can Beat the Odds

The games industry is so well-established that at first glance it may seem almost useless to try to enter the market as an indie developer, but all it can take is a truly original idea to pry open the gates and gain a foothold.

📣 Lean Into Building In Public

There’s little as scary as putting yourself and your work out there for feedback but building publicly and sharing updates on platforms like Twitter provides both an accountability boost and can be a treasure trove of free insights from your future audience.

💪 The Power Of Persistence

Making a living from building apps can take time, patience, and a dash of luck. When that persistence does pay off though, it can translate into a much stronger app creation pipeline once going full-time becomes an option.

💭 Defy Imposter Syndrome

Nowadays, more than ever, a technical background in coding is no longer a hard prerequisite to building great apps. Thanks to new tools, app creators can come from all spheres, and what unites them is one (or more) great idea(s).

📚 Educate And Inspire

Everyone needs to make a living, but often the most rewarding part of the app creation journey is the opportunity to educate and inspire people. These non-profit activities help lower the barrier for budding app creators and enrich the industry as a whole.

About Taiwo Omisore:

🎮 Indie iOS Game Developer.

📱 Taiwo has built 15 mobile apps mixing creativity and simplicity. His viral hit One Chance sparked a full-time indie career shaped by small experiments, real-world playtesting, and a deep focus on joy, community, and meaningful interaction.

👋 LinkedIn

Follow us on X:

Charlie Chapman - @_chuckyc
RevenueCat - @RevenueCat

Resources:

Tai’s Website - https://www.taiomi.com/
Taiwo feature on the App Store - https://apps.apple.com/gb/story/id1586633273
Tai’s inspirations
- Shaun Donnelly - https://codakuma.com/
- Lena Stöxen - https://fancygoose.dev/about/
- Josh Newton - https://www.joshua.design/about

Follow us on X:

Charlie Chapman - @_chuckyc
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Launched - @LaunchedFM

Episode Highlights:

[0:00] A game meant to be deleted after one play

[2:19] From art school to coding apps on a 3-hour commute

[4:12] Why Taiwo tested his first game on train passengers

[7:09] The moment he got hooked on shipping apps

[12:36] Designing a digital art exhibit from a simple app idea

[18:16] The unexpected breakout of One Chance and what triggered it

[23:06] Going from a side hustle to being featured on the App Store front page

[29:35] Making revenue without chasing retention or daily active users

[35:08] Why Taiwo shifted to subscriptions with MultiWords and 10 Games

[42:11] Building and promoting apps in public, from TikTok to sidewalks
[51:44] Why Taiwo shares his indie journey online and in real life

80: Shotsy – Aja Beckett Dec 03, 2025

On the podcast, I talk to Aja Beckett about the challenges of building for the community you belong to, the power of organic growth, the user feedback that helped shape the app, and the support gap for GLP-1 users.

Top Takeaways:

🛠️ Build with Authenticity
Aja’s journey from social anxiety to a GLP-1 tracking app started with solving her own problem. By deeply understanding her community's pain points, she created a product that resonates with real users, not just the market.

📈 Community-Driven Growth
Rather than relying on paid ads, Aja grew the app through organic word of mouth. The GLP-1 medication subreddit became a launchpad, with users eager to share and promote the app. This grassroots, authentic growth drove both engagement and loyalty.

📊 Focus on Data-Driven Insights
Aja's app uses data visualization to help users track their medication journey, creating a tangible, shareable experience. By making health tracking both personal and visual, users are motivated to share their progress, which amplifies the app's visibility.

📲 Lean Into What Works
Aja learned the importance of App Store Optimization (ASO). By focusing on search terms like "GLP-1 tracker," the app naturally found its audience. It’s a clear reminder that effective product discovery often comes from aligning with what people are already searching for.

💡 Start Small, Think Big
Aja pivoted from a small, personal project to a scalable business by expanding her team when needed. Whether it's through funding or hiring the right talent, knowing when to take the leap and grow is key to maintaining momentum in a fast-moving space.

⚖️ Balance Profit with Purpose
When raising funds, Aja ensured her investors shared the same vision of prioritizing user needs over short-term profits. Building a sustainable business model centered on real value for users, while avoiding a "cash grab" mentality, allowed her to stay true to the mission.

About Aja Beckett:

🛫 Founder of Shotsy

📱 Aja Beckett created Shotsy, the go-to mobile app for GLP-1 medication tracking. She turned her personal health journey into a product loved by thousands, focusing on authenticity, user-first design, and a mission to empower people on similar paths.

👋LinkedIn

Follow us on X:

Charlie Chapman - @_chuckyc
RevenueCat - @RevenueCat
Launched - @LaunchedFM

Episode Highlights:

[0:00] The elevator pitch: tracking GLP-1 treatment with Shotsy
[1:26] From film and animation to a self-taught developer
[4:49] The painful shutdown of a promising moderation platform
[6:02] Learning to code out of necessity at TED
[10:05] Shutting down a startup and painting over the logo
[12:18] Why mobile apps became the best way forward
[18:03] Shifting from language learning to citizenship prep to health
[23:45] Solving her own GLP-1 tracking needs with data
[32:35] Beta launch insights: side effects, customization, and community
[36:59] Keeping core features free for a mission-driven business model
[47:35] How staying user-first helps Shotsy avoid paid ads
[58:26] Fundraising to compete with copycats and stay true to the mission

79: Flighty – Ryan Jones Nov 19, 2025

On the podcast, we talk with Ryan Jones about the power of product-driven growth, why traditional marketing strategies often fall short, and the challenges of acquiring users while staying focused on building great products.

Top Takeaways:

✈️ Product is the growth engine
Flighty doesn’t run ads or chase growth hacks. Instead, it builds features that users love enough to share. When the product delights, users do the marketing. Growth follows craft.

📲 Design for shareability
Virality isn’t an accident. Flighty’s most powerful loop came from obsessing over a digital flight log that people are proud to show off, building for moments users want to share, and driving organic reach without paid spend.

🛠️ Stick to your superpower
Try traditional growth tactics, then walk away. Every time the team moved attention from product to marketing, growth stalled. Knowing your edge (and staying there) beats chasing trends outside your zone.

📈 ASO over ads
App Store Optimization remains Flighty’s only paid channel. Beautiful screenshots, clear messaging, and owning key search terms outperform broad ad campaigns and let the product speak for itself.

📵 Say no to distraction
Ignore the conventional playbook: no Facebook ads, no paid UA, no spray-and-pray marketing. Flighty’s team builds what they’d want to use, stays close to user problems, and lets clarity guide the roadmap.

About Ryan Jones:

🛫 CEO & Co-founder of Flighty.

📱 Ryan leads the product, design, and growth strategy behind Flighty. It is one of the most loved travel apps in the world. He’s built Flighty into a top-ranked app through obsessive attention to detail, viral feature design, and user-first thinking.

💡 “Every time we focused on product, we grew. Every time we chased marketing tactics, we stalled. We just keep building what users love—and they do the rest.”

👋 LinkedIn

Follow us on X:

Charlie Chapman - @_chuckyc
RevenueCat - @RevenueCat
Launched - @LaunchedFM

Episode Highlights:

[0:00] The elevator pitch: giving flyers real-time confidence
[2:14] How Flighty’s digital passport became a viral growth engine
[4:37] The unexpected power users: pilots, flight attendants, and crew
[5:48] Why building product beats running ads (and how Flighty proved it)
[10:03] Designing frictionless sharing for one-to-one and one-to-many moments
[10:49] From failed “Spotify Wrapped” to viral success: the passport playbook
[14:29] Why screenshots are Flighty’s most underrated growth lever
[15:12] Owning App Store search: inside Flighty’s ASO strategy
[17:51] How Flighty landed in Apple keynotes and why it matters less
[19:58] Building for the dynamic island before users knew they wanted it
[21:22] What’s next: exclusive features, new foundations, and staying ahead of copycats

78: The Art of Fauna - Klemens Strasser Apr 22, 2025

Klemens Strasser joins the show to talk about his indie iOS game development career, winning an Apple Design Award, and how he built and launched his latest game The Art of Fauna.

Video Version

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Links & Show Notes

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Youtube Channel
Website - launchedfm.com
Bluesky - @launchedfm.com
Mastodon - @Launched@mastodon.social
Threads - @LaunchedFM
Twitter - @LaunchedFM

77: AltStore - Riley Testut Feb 12, 2025

Riley Testut joins the show to talk about his history in iOS emulators and the wild story behind the creation of AltStore, one of the first alternative app stores for iOS.

Video Version

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Links & Show Notes

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Youtube Channel
Website - launchedfm.com
Bluesky - @launchedfm.com
Mastodon - @Launched@mastodon.social
Threads - @LaunchedFM
Twitter - @LaunchedFM

76: Christmas Special with Jordan Morgan Dec 23, 2024

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched.

Video Version

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Links & Show Notes

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Youtube Channel
Website - launchedfm.com
Bluesky - @launchedfm.com
Mastodon - @Launched@mastodon.social
Threads - @LaunchedFM
Twitter - @LaunchedFM

75: Sean Allen Jul 10, 2024

Live in Chicago at Deep Dish Swift 2024, prolific Youtuber Sean Allen joins the show to talk about building his successful iOS development focused Youtube channel and his recent indie app Creator View.

Video episode on Youtube

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74: Apple Vision Pro - Christian Selig & Devin Davies Feb 08, 2024

Christian Selig & Devin Davies join the show for a special video episode about the launch of Apple Vision Pro and both developer's apps, Juno and Crouton, that released on day one of the brand new App Store.

Video episode on Youtube

Links & Show Notes

Devin Davies
- Twitter
- Mastodon
- Threads
Christian Selig
- Twitter
- Mastodon
- Threads
Crouton
Juno
Spatial Noise (Charlie's visionOS app)
Wall Street Journal Vision Pro review featuring Crouton
Rolli: 360° Video Player
Wall Street Bull vs Bear

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73: Christmas Special with Jordan Morgan Dec 29, 2023

For our annual Christmas special, Jordan Morgan joins the show to talk life, indie careers, and an announcement on the future of Launched.

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Cameron McEfee

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72: Bridges - Jonathan Ruiz Dec 13, 2023

Jonathan Ruiz joins the show to talk about building and launching the link saving app Bridges.

Edited by

Jonathan Ruiz

Links & Show Notes

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Cameron McEfee

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71: Mimestream - Neil Jhaveri Nov 28, 2023

Neil Jhaveri joins the show to talk about building and launching the outstanding Mac email client Mimestream.

Edited by

Jonathan Ruiz

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70: AppFigures - Ariel Michaeli Nov 14, 2023

Ariel Michaeli, co-founder and CEO of AppFigures, joins the show to talk about his career and building and launching the popular mobile app intelligence and ASO service.

Edited by

Jonathan Ruiz

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69: TelemetryDeck - Lisa Figas & Daniel Jilg Nov 02, 2023

Lisa Figas & Daniel Jilg join the show to talk about launching and building the privacy focused analytics service TelemetryDeck.

Edited by

Jonathan Ruiz

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68: Söka - Roddy Munro Oct 17, 2023

Roddy Munro joins the show to talk about his career and launching the AI powered bucket list app Söka.

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Jonathan Ruiz

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67: Chronicling - Rebecca Owen Oct 03, 2023

Rebecca Owen joins the show about launching her new event tracking app Chronicling.

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66: Structured - Leo Mehlig Sep 19, 2023

Leo Mehlig joins the show to talk about building and growing his day planner app Structured.

Edited by

Jonathan Ruiz

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65: 9to5Mac - Chance Miller Sep 05, 2023

Chance Miller joins the show to talk about what it means to be Editor-in-Chief at 9to5Mac.

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Jonathan Ruiz

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64: Dark Noise - Charlie Chapman Jun 13, 2023

Charlie Chapman joins(?) the show to talk about his app Dark Noise with guest host Stephen Hackett.

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63: Nihongo - Chris Vasselli May 30, 2023

Chris Vasselli joins the show to talk about his Japanese dictionary study app Nihongo.

Edited by

Jonathan Ruiz

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62: Pok Pok - Melissa Cash May 16, 2023

Melissa Cash, co-founder and CEO of Pok Pok, joins the show to discuss the award winning children's app company.

Edited by

Jonathan Ruiz

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Links & Show Notes

Support Launched

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🚀 Rocket Patrons

Cameron McEfee

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61: RevenueCat - Jacob Eiting (Live in Chicago) May 05, 2023

At the first ever Launched Live at Deep Dish Swift in Chicago Charlie interviews Jacob Eiting, co-founder and CEO of RevenueCat.

Episode Sponsors

RevenueCat

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

🚀 Rocket Patrons

Cameron McEfee

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60: Petey - Hidde van der Ploeg Apr 18, 2023

Hidde van der Ploeg joins the show to talk about creating the watchOS AI assistant app Petey.

Edited by

Jonathan Ruiz

Episode Sponsors

RevenueCat

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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59: forScore - Justin Bianco Apr 04, 2023

Justin Bianco joins the show to talk about creating the popular sheet reader music app forScore.

Edited by

Jonathan Ruiz

Episode Sponsors

RevenueCat

Remembering Alex Hay

Links & Show Notes

Support Launched

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58: Tripsy - Rafael K. Streit Mar 21, 2023

Rafael K. Streit joins the show to tell us his story about building and growing the outstanding travel planning app Tripsy.

Edited by

Jonathan Ruiz

Episode Sponsors

RevenueCat

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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57: Posture Pal - Jordi Bruin Mar 07, 2023

Jordi Bruin joins the show to talk about his large library of iOS and macOS apps and his 2-2-2 approach to building apps quickly.

Edited by

Jonathan Ruiz

Episode Sponsors

RevenueCat

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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56: Christopher Lawley Feb 21, 2023

Christopher Lawley joins the show to talk about his fantastic tech Youtube channel The Untitled Site.

Edited by

Jonathan Ruiz

Episode Sponsors

Sofa - Launched listeners get a 1 week free trial.

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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55: Hand Mirror - Rafa Conde Feb 07, 2023

Rafa joins the show to discuss his career and building the amazing Mac utility app Hand Mirror.

Edited by

Jonathan Ruiz

Episode Sponsors

512 Pixels

Links & Show Notes

Support Launched

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54: Sofa - Shawn Hickman Jan 24, 2023

Shawn Hickman joins the show to talk about building the downtime organizer app Sofa.

Edited by

Jonathan Ruiz

Episode Sponsors

ImpressKit - Use offer code LAUNCHED at checkout for 25% off your first year.

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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53: AI Profile Pic - Rony Fadel Jan 10, 2023

Rony Fadel joins the show to talk about building AI Profile Pic and riding the generative AI wave.

Edited by Jonathan Ruiz

Links & Show Notes

Support Launched

⭐️ Become a member to support the show and get ad-free episodes!

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52: Christmas Special with Jordan Morgan Dec 20, 2022

Jordan Morgan joins the show for the 2nd annual Launched Christmas Special! 🎄 We catch up on our indie lives over the last year, thoughts on sponsorships, Jordan's secret project, subscriptions, and of course... Twitter.

Edited by Jonathan Ruiz

Links & Show Notes

More Launched

Website - launchedfm.com
Mastodon - @Launched@mastodon.social
Twitter - @LaunchedFM

51: Crouton - Devin Davies Dec 13, 2022

Devin Davies joins the show to talk about building his excellent recipe app Crouton.

Edited by Jonathan Ruiz

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Mastodon - @Launched@mastodon.social

50: Runestone - Simon Støvring Nov 29, 2022

Simon Støvring joins the show to talk about his career and prolific indie app catalogue including Scriptable, Data Jar, Jayson, and Runestone.

Edited by Jonathan Ruiz

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

49: Up Ahead - Daniel Gauthier Nov 15, 2022

Daniel Gauthier joins the show to talk about his delightful countdown app Up Ahead.

Edited by Jonathan Ruiz

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

48: FoodNoms - Ryan Ashcraft Nov 01, 2022

Ryan Ashcraft joins the show to talk about his fantastic food tracking app FoodNoms.

Edited by Jonathan Ruiz

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

47: Pestle - Will Bishop Oct 18, 2022

Will Bishop joins the show to talk about his cooking app Pestle.

Edited by Jonathan Ruiz

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

46: The iOS App Icon Book - Michael Flarup Oct 04, 2022

Michael Flarup joins the show to talk about his multifaceted design career and the creation and launch of the amazing book celebrating the art form of iOS app icons.

Edited by Jonathan Ruiz

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

45: Timery - Joe Hribar May 24, 2022

Joe Hribar joins the show to talk about his fascinating career building touchscreen graphics for live television broadcasts and creating the beloved iOS time tracking app Timery.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

44: Drafts - Greg Pierce May 10, 2022

Greg Pierce joins the show to talk about his career and the 10 year journey of the amazing notes app Drafts.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

43: Obscura - Ben McCarthy Apr 26, 2022

Ben McCarthy joins the show to talk about building the outstanding pro camera app Obscura.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

42: MaskerAid - Casey Liss Apr 05, 2022

Casey Liss joins the show to discuss his new app MaskerAid along with his career in software development and podcasting.

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

41: Fantastical - Michael Simmons Mar 22, 2022

Michael Simmons joins the show to talk about co-founding Flexibits and creating the wonderful calendar app Fantastical and contacts app Cardhop.

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

40: CardPointers - Emmanuel Crouvisier Mar 08, 2022

Emmanuel Crouvisier joins the show to talk about creating and growing the credit card rewards tracking app CardPointers.

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

39: Sticker Doodle - Chad Etzel Feb 22, 2022

Chad Etzel joins the show to talk about his career, time at Apple, and creation of the iMessage sticker app Sticker Doodle.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

38: Camo - Aidan Fitzpatrick Jan 25, 2022

Aidan Fitzpatrick joins the show to talk about his career, founding the app studio Reincubate, and launching the excellent webcam app Camo.

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

37: Orbit - Malin Sundberg & Kai Dombrowski Jan 11, 2022

Malin & Kai join the show to talk about their careers and building their excellent time based invoicing app Orbit for Mac and iOS!

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

36: Christmas Special with Jordan Morgan Dec 25, 2021

For the the 1st (annual?) Launched Christmas Special 🎄 Jordan Morgan joins the show to talk about the launch of his "Best-in-Class iOS App Book Series" his experiments with marketing.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

35: Halide - Sebastiaan de With & Ben Sandofsky Dec 21, 2021

Sebastiaan de With & Ben Sandofsky join to show to talk about building the outstanding camera app Halide.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

34: Flighty - Ryan Jones Dec 07, 2021

Ryan Jones joins the show to talk about becoming an iOS app entrepreneur and founding the fantastic flight tracking app Flighty.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

33: Happy Scale - Russ Shanahan Nov 09, 2021

Launched is back! Russ Shanahan joins the show to talk about his iOS app health tracking app Happy Scale.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

Summer Break May 18, 2021

Launched is taking a break for the summer. See you next fall!

Links & Show Notes

Charlie's app Dark Noise

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM

32: Overcast - Marco Arment May 04, 2021

Marco Arment joins the show to talk about his indie iOS developer career from Instapaper to The Magazine to Overcast... with a few fun rabbit trails into podcasting itself!

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

31: Fastlane - Josh Holtz Apr 20, 2021

Josh Holtz joins the show to talk about what it's like being lead maintainer of Fastlane, and joining the iOS indie dev community with An Otter RSS Reader and ConnectKit.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

30: Astropad - Matt Ronge Mar 30, 2021

Matt Ronge joins the show to talk about co-founding Astro HQ, building Astropad and Luna Display, and dealing with fallout of being sherlocked by Apple.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

29: Blackbox - Ryan McLeod Mar 16, 2021

Ryan McLeod joins the show to talk about creating the Apple Design Award winning iOS game Blackbox.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

28: AirBuddy - Gui Rambo Mar 02, 2021

Gui Rambo joins the show to talk about his awesome Mac app AirBuddy and his journey as a software spelunker to 9to5Mac writer.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

27: Relay FM - Stephen Hackett Feb 16, 2021

Stephen Hackett joins the show to talk about starting his blog 512 Pixels and co-founding the Relay FM podcast network.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

26: Hacking with Swift - Paul Hudson Feb 02, 2021

Paul Hudson joins the show to tell us his origin story that led to running one of the best Swift learning resources in Hacking with Swift.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

25: Dilims - Eliz Kılıç Jan 19, 2021

Eliz Kılıç joins the show to talk about her wonderful timezone app Dilims.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

24: Widgetsmith - David Smith Jan 05, 2021

David Smith joins the show to talk the wildly popular Widgetsmith and his career as an indie developer.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

23: Capsicum - Ish ShaBazz Dec 22, 2020

Ish Shabazz joins the show to talk about his iOS developer origin story and launching his daily-planning app Capsicum.

Links & Show Notes

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Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

22: Castro - Oisín Prendiville Dec 08, 2020

Oisín Prendiville joins the show to talk about launching and growing the fantastic podcast app Castro.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

21: Darkroom - Majd Taby Nov 24, 2020

Majd Taby joins the show to talk about the launch and growth of his Apple Design Award winning app Darkroom as well as writing and publishing the book Displaced: Stories from the Syrian Diaspora.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

20: CARROT Weather - Brian Mueller Nov 12, 2020

Brian Mueller joins the show to talk about CARROT Weather and his suite of other apps sharing the maniacal AI.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

Back to School Break Sep 01, 2020

I'm taking a short break from Launched this month as my kids and wife start up the school year.

Links & Show Notes

Indie Dev Monday

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

19: Pennant - Tyler Hillsman Aug 11, 2020

Tyler Hillsman joins the show to talk about his sports standings app Pennant.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

18: Dark Noise 2 & Spend Stack 1.2 with Jordan Morgan Jul 28, 2020

After releasing his big Dark Noise 2 update, Charlie takes a little break and hangs out with Jordan Morgan, who recently released Spend Stack 1.2, to talk about launching and marketing a major update to an existing app on the store.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

17: Say Their Names - Franck Ndame Jul 14, 2020

Franck Ndame joins the show to talk about starting the Say Their Names open source project.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

16: Tasks - Mustafa Jun 30, 2020

Mustafa joins the show to talk about the launch of his new project management app Tasks.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

15: Slugline - Stu Maschwitz and Clint Torres Jun 09, 2020

Stu Maschwitz and Clint Torres join the show to talk about their Mac and iOS screenwriting app Slugline.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

Black Lives Matter Jun 02, 2020

14: Slopes - Curtis Herbert May 19, 2020

Curtis Herbert joins the show to talk about his skiing and snowboarding app Slopes.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

13: Cosmicast - Shihab Mehboob May 05, 2020

Shihab Mehboob joins the show to talk about his new podcast app Cosmicast.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

12: Seth Worley Apr 21, 2020

Seth Worley joins the show to talk about launching his new short film Darker Colors and trying to make it in the filmmaking business.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

11: CocoaHub - Pedro Carrasco Apr 07, 2020

Pedro Carrasco talks about the launch of his app CocoaHub and what it's like to be a conference organizer during a global pandemic.

Links & Show Notes

Indie Support Weeks Promo

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

10: Toolbox Pro - Alex Hay Mar 24, 2020

Alex Hay joins the show to talk about the launch of his Shortcuts utility app Toolbox Pro.

Links & Show Notes

Alex Hay on Twitter
Toolbox Pro
[Jon Stewart Post 9/11 Show Intro]( * http://www.cc.com/video-clips/1q93jy/the-daily-show-with-jon-stewart-september-11--2001 )
Hacking with Swift
Unwrap (Paul Hudson's iOS Learning App)
Shortcuts Subreddit
Marketing Dark Noise (blog post)
MacStories Toolbox Pro Review
Michael Hart (Editor)
Three Identical Strangers
Don’t F**k With Cats
David Smith (developer)
Under the Radar

Indie Support Weeks Promo

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

9: Rosemary Orchard Mar 10, 2020

Productivity expert Rosemary Orchard joins the show to talk about the launch of her books and podcasts.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

8: Spend Stack - Jordan Morgan Feb 25, 2020

Jordan Morgan joins the show to talk about the launch of his smart list app Spend Stack.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

7: LookUp - Vidit Bhargava Feb 11, 2020

Vidit Bhargava talks about the design and launch of his dictionary app LookUp for iOS and macOS.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

6: Nighthawk - Nathan Lawrence & Sam Gold Jan 28, 2020

Nathan Lawrence and Sam Gold join the show to talk about the launch of their new app Nighthawk.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

5: Myke Hurley Jan 17, 2020

We're capping off launch week with the one and only Myke Hurley, co-founder of Relay FM, host of countless podcasts, and co-creator of The Theme System Journal.

Links & Show Notes

More Launched

Website - launchedfm.com
Twitter - @LaunchedFM
Reddit - /r/LaunchedFM

4: James Thomson Jan 16, 2020

James Thomson, creator of PCalc, DragThing, and Dice by PCalc, joins the show to talk about his long history building software in the Apple ecosystem.

Links & Show Notes