Laptop Empires Podcast

Online Business Content - What's Worth Watching? Aug 01, 2023

Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the types of content they consume, and the things they tend to avoid.

Personal Brand vs. "Brand" Brand Jul 11, 2023

How to Use SEO to Turn Your Content Into a Living Jun 19, 2023

This week, Bobby and Mike discuss SEO and how it's so important to growing an online business or brand - and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers.

Social Platforms and Their Next Move Towards Short-Form Content May 27, 2023

Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the current momentum of short-form media and how social platforms are adapting to it- and where it's going in the future. Mike also shares his content strategy with TikTok/YouTube leading into the future.

Parenting While Pursuing an Online Business May 10, 2023

Welcome back to the Laptop Empires Podcast! This week, Bobby and Mike discuss their experiences with parenting while growing their online businesses - and how it's completely worth the struggle and hardships.

Content Creators - Who Should You Listen To? Apr 26, 2023

Welcome back to the Laptop Empires podcast! Today, Bobby and Mike discuss social media and how comedians are great at it, how niching and experimenting is so important, and how kids actually impact productivity (despite some creators' opinions).

Twitter's Algorithm and the Cultural Impact of Modern Content Apr 18, 2023

Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss Twitter- its release of its algorithm to the public, how people get good at the platform, and why political content is so powerful in the modern age.

The Guys Discuss A.I. and the TikTok Ban Apr 11, 2023

Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss the ongoing and incessant trend that is A.I. content and its seemingly never-ending presence on social media. Will TikTok actually get banned in the U.S.?

I Asked Marko of Whiteboard Finance How He Built His YouTube Business Mar 31, 2023

Welcome back to the Laptop Empires show! Today Mike is joined by Marko Zlatic, who is the owner of Whiteboard Finance - a successful personal finance YouTube channel targeted at entrepreneurs and investor.

Discussing Productivity With a Successful Copywriter Mar 21, 2023

Welcome back to the Laptop Empires show! Today in Bobby's absence, Mike brings Robert onto the show, who is a successful copywriter. They discuss productivity, their favorite forms of content, and their business books of choice.

How We Hire, And Why It's So Important As An Online Business Owner Mar 13, 2023

Welcome back to the Laptop Empires show! Today Mike and Bobby discuss hiring new people in their businesses and how they've gone hiring previously. Should a business owner also consume content, and is it important to work less as an owner to be successful?

Discussing Work-life Balance as Online Business Owners Mar 08, 2023

Welcome back to the Laptop Empires show! Bobby and Mike discuss work-life balance, and how hard it is specifically as a father and as a business owner. They also talk about sleep schedule, work efficiency, and their ideal day-to-day routine and priorities.

How We Knew When To Quit Our 9–5 Jobs (Would We Let Our Kids Do the Same?) Mar 01, 2023

Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss what it was like quitting their jobs to go into an online business, what they would do if their kids wanted to be entrepreneurs, and the types of people that leave hate comments online.

The Irritating But Necessary Parts of Online Business Feb 21, 2023

Welcome back to the Laptop Empires show! Mike and Bobby discuss things they didn’t know about when they started businesses - bookkeeping, taxes, networking, investing in the business, and personal development.

The Irritating But Necessary Parts of Online Business Feb 21, 2023

Welcome back to the Laptop Empires show! Mike and Bobby discuss things they didn’t know about when they started businesses - bookkeeping, taxes, networking, investing in the business, and personal development.

The Strategy, Vision, and Skills for a 7-Figure Online Business Feb 13, 2023

Welcome back to the Laptop Empires show! Bobby and Mike discuss their experience starting online businesses, their takeaways and advice for new creators, and whether or not having a definite vision or goal in mind really matters at the beginning.

Internet Marketing's Scammers and TikTok's Impending End Feb 06, 2023

Welcome back to the Laptop Empires Show! Today, Bobby and Mike discuss why online businesses, (and internet marketing in particular) tend to have so many scammers/slimy businesses and how that hurts everyone in the industry. They also discuss whether they think TikTok is going to get banned by the government, and what you should do now either way.

How we're balancing our work and daily lives in 2023 Jan 30, 2023

Welcome back to the Laptop Empires show! Today Bobby and Mike discuss their resolutions and goals in 2023, both in their business and personal lives. The guys discuss why people fail at their resolutions, and Mike describes his process of figuring out TikTok's algorithm and an optimal growth strategy.

Starting a Business or Brand in 2023? Here's Our Genuine Advice. Jan 24, 2023

Welcome back to the Laptop Empires Show! In this episode, Mike and Bobby give their very honest and blunt advice to people who are trying to genuinely build their businesses and brands in 2023. The guys talk about mindset, aligning your priorities, and ways to keep yourself on the right track toward success.

Starting a Business or Brand in 2023? Here's Our Genuine Advice. Jan 24, 2023

Welcome back to the Laptop Empires Show! In this episode, Mike and Bobby give their very honest and blunt advice to people who are trying to genuinely build their businesses and brands in 2023. The guys talk about mindset, aligning your priorities, and ways to keep yourself on the right track toward success.

Sharing our thoughts on Rick Ross, NFTs, Gary Vee, and ChatGPT Jan 16, 2023

Welcome back to Laptop Empires! Today Bobby and Mike discuss a variety of topics from NFTs and Gary Vee, to Rick Ross' books and social media expertise.

Is Short Form Video Going To Kill Google? Jan 10, 2023

Welcome back to Laptop Empires! In this episode, we delve into the topic of Google and its slow decline. Will short form video platforms like TikTok make the old-school monetization methods like blogging irrelevant?

Is Short Form Video Going To Kill Google? Jan 10, 2023

Welcome back to Laptop Empires! In this episode, we delve into the topic of Google and its slow decline. Will short form video platforms like TikTok make the old-school monetization methods like blogging irrelevant?

We Asked a Successful Copywriter How He Built His Business Jan 05, 2023

Welcome back to the Laptop Empires podcast! Today we're interviewing and talking with our colleague and friend Robert about his copywriting business, how he found success, and the impending threat of AI copywriting software.

We Asked a Successful Copywriter How He Built His Business Jan 05, 2023

Welcome back to the Laptop Empires podcast! Today we're interviewing and talking with our colleague and friend Robert about his copywriting business, how he found success, and the impending threat of AI copywriting software.

Our Biggest Business Accomplishments and Regrets in 2022 Jan 02, 2023

All great business owners know that the learning process never stops. Mike and Bobby dive into their favorite moments of this past year, what they regret not doing more, and what their goals should be for 2023.

I Asked a Successful Content Creator His Growth Strategy... Dec 19, 2022

Mike asks a successful, 7-figure content creator about his process of building an audience from years of blogging and course creation- and how to apply that knowledge to modern platforms like YouTube and TikTok.

Brainstorming the Best and Worst Business Ideas Dec 12, 2022

We were curious - if we started a new business in 2023, what industry would we choose? Today on Laptop Empires, we talk about various business models, our analysis of different industries, and alcohol. A lot about alcohol.

Short Form Video is Changing the Creator Economy Dec 05, 2022

Welcome back to Laptop Empires! Today we do a deep-dive into opportunities that the rise of short-form video has presented, and why you should start taking advantage of them. As YouTube and TikTok's hold on the creator economy continues, are other major social platforms keeping pace?

Our Last Episode...For Now... Aug 31, 2020

This is it... Our last podcast episode… For now! The journey doesn’t end here. It's not yet goodbye, it's a see you later.For today’s episode, Mike and Bobby will talk about their plans on improving and making the Laptop Empires podcast bigger and better than ever. They will be back for more brand new and exciting topics. So, stay tuned!

Search Engine Optimization (SEO) with Larry Ludwig Aug 24, 2020

SEO is a mysterious thing like a black box like Larry Ludwig said. It might sound complicated, but we will give you the basics and strategies of SEO that you may use when you start with SEO and building your personal brand. It may also help your website to get organic traffic from the search engine results page like Google.

In today's episode, we have Larry Ludwig back. He will discuss more SEO and the things you need to focus on when you get started with SEO.

Affiliate Marketing with Larry Ludwig Aug 17, 2020

Having a business is a huge investment and growing it is the biggest challenge. Learn from the expert on how to effectively manage your time and resources to achieve your goals using Affiliate Marketing.

On today's episode, it’s a great privilege having Larry Ludwig as our guest. He has a long, successful business and entrepreneurial career. Mike and Bobby will ask Larry some questions and share their experiences from their businesses.

Building an Agency Team Aug 10, 2020

Do you ever think about building your own agency? There are a lot of factors you might need to consider. Enter Mike.

Mike started his own agency five years ago, and he’s sharing his business structure and how he successfully manages it. He also shares how his agency has grown, and what agency roles are needed to make this business work.

Listen to today’s episode as Bobby asks Mike all the questions you might want to know about building an agency from the ground up.

Building a Blogging Team Aug 03, 2020

You can always do great things in business with a helpful team. That’s what Mike and Bobby have in their successful businesses.

Their teams may be small, but together the team can do powerful things.

In today’s episode, Mike and Bobby will share some experiences in building a successful team and introduce you to the manpower behind Millennial Money Man.

Behind the Scenes Look at the LE Team Jul 27, 2020

You might be wondering how Mike and Bobby juggle their work and still go on vacation, without any disruption in their businesses. They have a great team in place that helps them with nearly every aspect of their businesses.

And if you think there’s a lot of manpower needed to have such a successful business– think again. The team isn’t as big as you think, but it’s working efficiently as it should be.

Listen to today’s episode as Mike and Bobby introduce you to the people behind the Laptop Empires Team and what they do to help the business grow.

Tips for Hiring a Rockstar Team Jul 20, 2020

In business, it is always great to have a team of people rather than doing it solo. Together you can do so much more for the business. You just have to find the right people for you to work with as a team.

In today’s episode, Mike and Bobby will share some experiences in business and tips for hiring a great team of rockstars.

Why You Should Intentionally Break Your Business Jul 13, 2020

Mike just came back from a week-long vacation, and he’s sharing how to unplug as a full-time business owner. “How is that even possible?” you may be thinking.

It’s not easy. It takes time and experience to get to a place where you can step away for a week and nothing bad happens with the business.

Listen to today’s podcast as Bobby Hoyt and Mike Yanda share the concept of letting your business “break” so you can figure out how to improve it.

Ask Bobby & Mike - Round 2 Jul 06, 2020

We’re back for another ‘Ask Bobby & Mike’ episode. This is part two of a special Q&A series, which Mike and Bobby answer interesting questions from their students. They received a LOT of questions so here’s the second round.

In today’s episode, Bobby Hoyt and Mike Yanda will continue to answer some business and personal questions that they received from the students.

Ask Bobby & Mike - Round 1 Jun 29, 2020

We have a special Q&A episode today, in which Mike and Bobby are answering their students’ interesting and cool questions! They received a lot of questions so this could be a two-parter! Who knows- this might be an ongoing episode in our podcast rotation too!

Listen to today’s podcast as Bobby Hoyt and Mike Yanda answer business and personal questions that they received from the students.

Scattershooting Business Topics #2 Jun 22, 2020

Ever wonder what having your own business is like? Or how your day to day life could change?

Building a successful business is a process. It takes time, hard work, patience, daily experiences and even failures.

In today's podcast, Mike and Bobby will play another fun question game. Stay tuned as they share their thoughts and experiences in business.

4 Ways To Build Your Coaching Or Consulting Business with Lauren Zoeller Jun 15, 2020

Are you a coach or a business consultant or maybe planning to start your own own coaching or consulting business? We have some pointers that could help you build your business and save you time and money.

You might be wondering how and where to start. It is not easy, but listen to today's Podcast as we have a returning guest, Lauren Zoeller sharing 4 Ways To Build Your Coaching Or Consulting Business with Mike Yanda & Bobby Hoyt.

How To Make $1,000+ Per Month Running Facebook Ads Jun 08, 2020

Posting ads on Facebook is a valuable side hustle. Learn how to create profitable ads and target potential customers for local businesses.

Why is this side hustle so profitable? Facebook is one of the most powerful marketing platforms for lead generation.

On this episode, DollarSprout gets all the intel about the Facebook Side Hustle Course. Mike and Bobby will be answering all the questions, so stay tuned.

What To Do If You Don't Want To Go Back To Work Jun 01, 2020

Most of us are working from home now due to the pandemic and I am pretty sure that a lot of you enjoyed this setup. Who wants to go back to the office anymore? No worries, we feel you.

You might be thinking about what you should do and how you can leave the office life. Trust me, there are a lot of opportunities out there so why not do it now.

If you want to start a business, join us as we discuss what to do if you don't want to go back to work.

The Worst Blogging Advice Ever May 25, 2020

Are you overwhelmed with all the information and opinions flying around from people who think they have all the experience on blogging?

When you’re a beginner blogger, you tend to seek and receive tons of blogging advice that would lead you to ponder which is legit and which should be disregarded. Not everything you read and hear is helpful and some blogging mistakes could definitely cost you time and money.

Bobby and Mike continue talking about blogging in today’s podcast episode. Keep on listening to this duo as they impart the worst blogging advice they’ve heard that irks them and you should ignore for good!

When Should I Hire a Virtual Assistant? May 20, 2020

A growing successful business means more tasks to juggle than ever and most of the time needs an extra set of hands. If you start being overwhelmed with these tasks then it might be time to hire a virtual assistant.

The idea of outsourcing to a virtual assistant is a popular thing nowadays, however, many business owners are reluctant to do so because they do not know when and how to start. Some are skeptical that there isn't a trustworthy virtual assistant who can handle the delegated tasks. Well, if this is what you're thinking, think again.

This is the time to change that mindset. So, join us on today’s episode as we share our insights and experiences in line with hiring virtual assistants. Moreover, we provide you tips and ideas on when should you start outsourcing work.

How To Build Consistency As A Content Creator May 18, 2020

Thinking about what you should be creating next? It can be stressful, especially brainstorming and trying to plan ahead. Trust me, rushing your content will not do any good.

If you are tired of rushing your content and losing that momentum, hit that play button and listen as Bobby Hoyt and Mike Yanda share the things they struggled with and give you insight on how they maintain consistent with their content.

5 Things Keeping People From Starting A Blog (That Shouldn't) May 11, 2020

Have you ever thought of starting a blog? Especially with everything that’s going on now. A few things that keep most people from starting are lack of time, not knowing where to start, and lack of funds.

If you’re stuck on choosing a website domain or picking a niche/ topic, Bobby and Mike have that covered for you.

You need to listen to this episode if you’re planning to start a blog. Bobby Hoyt and Mike Yanda share the 5 main things that are holding people back from starting and why.

Ditching the Corporate World for Entrepreneurship with Lauren Zoeller May 04, 2020

There are plenty of benefits to working in the corporate world, but some people feel they aren't given the chance to grow at the pace they desire.

On the other hand, there are some who have already risen to the top with a fat salary, however, still feel something’s lacking… And they start to ponder what if they start their own business?

Joining Bobby and Mike in today’s episode, is a CTA certified Life and Business Transformation Coach, a motivational speaker, and a podcast host, Lauren Zoeller. She is also an advocate for a balanced approach to life and business. So if you’re thinking of ditching the corporate world to become an entrepreneur and want to find out the transformation process then go ahead and hit that play button!

The Thing We HATE About Courses Apr 27, 2020

We’ve been talking about courses and everything, and there are a LOT of courses out there. But are they worth it? How do we know if it’s a helpful info product or if it is legitimate?

Through media? By course creators showing off their stripe accounts? Or Social proof? It can be tricky, but we’ll give you some examples of legitimate courses and how to figure out which ones provide results.

Listen to today’s podcast as Bobby Hoyt and Mike Yanda share the thing they hate about courses.

Creating a Hands-Free Business With the Kings Apr 20, 2020

Earning money and taking care of your growing family are both vital tasks. However, meeting your family’s financial needs while being readily available for your children and/or spouse can be truly challenging if you have a 9-to-5 job. And these are the very reasons why many are dreaming to own a business.

Joining Bobby and Mike in today’s podcast episode, are the passive income experts and also the founders of withthekings.com, Dillon and Sarah King. This couple believes in family first. They made it their goal to help and support others in creating a hands-free business so others can also experience the best of both worlds!

The Info Product Advantage In Tough Times Apr 13, 2020

Due to the pandemic, the economy might be in recession for two or more years. During these tough times, affiliate programs are affected and affiliate marketers worry about sales.

Having an info product gives you the flexibility to alter the direction or make quick decisions to help grow your business during these times.

Thinking of creating your own info product? Listen as Bobby Hoyt and Mike Yanda share the advantages and the benefits of having your own info product.

How to Improve Retention for Your Membership Apr 06, 2020

Are you checking your churn? If you’re thinking about making butter, unfortunately, it’s not that. We’re referring to customer churn which transpires when your subscribers ceased doing business with your service. Though entrepreneurs love recurring income, it can be difficult at times to continue business growth and beat churn.

In today’s podcast episode, Bobby and Mike impart the strategies that you can use to help you reduce your churn and to keep members hooked in order to improve your lifetime value, thus, hopefully bring positive growth in your business.

Creating a (Physical) Subscription Newsletter With Chris Orzechowski Mar 30, 2020

Email is indeed a fast and important method of business communication. Despite the digitization of customer experience, it's still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox.

And as the world becomes digitized, it leaves you craving tangible connection where you get to experience life through all of your 5 senses. As human beings, there’s always a unique experience if you get to hold onto something.

And this is one of the very reasons, Chris Orzechowski of The Email Copywriter and the man behind the book Make it Rain, recommends physical newsletters. Listen to today’s podcast with Bobby, Mike and Chris to know more about how this kind of analog experience is making a huge comeback.

Pay Yourself First with Chris Orzechowski Mar 23, 2020

Most of the people are now at home due to the coronavirus. Did you know that a major benefit of having more people at home is more online sales?

Today’s episode is about the concept ‘Pay Yourself First’ brought to you by Chris’s Make it Rain monthly newsletter. This $99 per month newsletter teaches you how to be an email marketing stud and make lots of money sending emails. If you join today using the code LAPTOP EMPIRES, you will get $20 off for the next 3 months.

Listen to today’s podcast as Bobby Hoyt, Mike Yanda, and Chris Orzechowski explain the concept of paying yourself first. You’ll get plenty of ideas on how to effectively make more sales through email marketing.

Escaping the Daily Grind With an Online Course Mar 16, 2020

It’s easy to get caught in a nonstop cycle of work, work, and even more work. Non-stop grinding can cause burnout, especially when it reaches the point where it's all-consuming. Wouldn't it be nice to find a way to escape the daily grind and have more lifestyle freedom?

In today's podcast episode, Bobby and Mike share their own experiences of escaping the daily grind by creating an online course. If you want to learn how to make money while you sleep, then this episode is definitely for you!

Hiring Coaches and Support People For Your Course Mar 09, 2020

Many people may think that hiring coaches and a support team for their course isn’t necessary. Yes, you can do the coaching and support yourself, but trust me- it would take A LOT of time to answer all the questions for your courses.

Mike and Bobby hired coaches and a support team before ever launching their course. Is it a big help? Is it necessary? Did it make the course launch successful?

Listen to today’s podcast as Bobby Hoyt shares how they successfully launched their courses with the help of coaches and support. You’ll get plenty of ideas on how to successfully create a coaching and support community of your own.

Structuring Your Membership Community Content Mar 02, 2020

Building a membership site is not an easy task and the hard work doesn’t end once people join your group. Your next important goal is to keep them engaged in order to stay inside your community.

Interaction promotes an active community and having well-structured content is crucial for the members to follow through.

So how exactly should you structure your membership community content?

In today’s podcast episode, we’ll share the significant things we’ve learned through managing our Laptop Empires community over the past 2 years.

We also provide our thoughts on what content you should include, how you can continue to deliver so people stay, and most of all how to ensure your students achieve success.

How To Create Your Minimum Viable Info Product Feb 24, 2020

Some believe launching their own product will require a lot of time, preparation and stress! When it comes to launching a product, there’s always a level of fear. And some may have a great product idea, but not a clue about launching it.

Most business owners have been through this. It doesn’t have to be perfect, and you can change it over time. You just need to take the first step and create the product.

Listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they launched their own minimum viable product. They give plenty of ideas on how you should be doing it and what you should focus on.

Get More Blog Traffic For $1 Per Day Feb 17, 2020

Most of you, if not all, are well aware that generating traffic is the LIFEBLOOD of blogging business. Creating a blog site can be overwhelming, but acquiring traffic is a different story. You need the traffic to convert into sales or leads. So the question is— how to drive traffic to your blog?

There are many ways, but there's one simple traffic source that you need to master…

In today’s episode, we talk about Facebook ads. This can be a non-conventional strategy for most of the bloggers, but we have proof that Facebook works for growing a blog.

If you want to build an audience quickly, grow your email list, and make money from your blog faster, then keep that button playing!

Email Marketing Software Review: Active Campaign vs ConvertKit Feb 10, 2020

New to marketing? Blogging? Have you ever wondered what’s the best email marketing software on the market? Let the masters give you an idea with their thoughts on both Active Campaign and ConvertKit.

Listen to today’s podcast as Bobby Hoyt and Mike Yanda will give you pointers to consider in selecting the best email marketing software.

Our Favorite Business Tools Feb 03, 2020

“The right tool for the right job,” is a saying that has been around for so long. It truly pays dividends if you're utilizing the precise tool for the task on hand.

Running and maintaining your own business is not always easy-breezy. Fortunately, the advanced technology in this day and age provides innovative tools that can improve the way you’re running it. And that’s why selecting the proper tools for your business is a vital role. But with so many tools available, which ones are best?

In our 125th podcast episode, Bobby and Mike give you a glimpse of the tools that they’re using in Laptop Empires, Millennial Money Man and Red Dirt Agency. If you’re eager to learn more about this, keep listening!

Setting Boundaries In Your Business Jan 27, 2020

Some believe setting boundaries in business can lead to losing clients. I know what you’re thinking... “this will negatively impact my business”, “my client might not understand.” Trust us. It’s all in your head.

Every business owner has been in this situation. At the end of the day, what do you want your life to look like? You have to do what works best and what’s going to make you happier.

Listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they set boundaries in their business and how they reclaim their weekends and evenings.

3 Keys to a Successful Course Launch Jan 20, 2020

We recently wrapped up our Facebook Side Hustle course launch for January and so our topic in today’s podcast episode is just timely.

We noticed that many of you are very much interested in creating your own information product. But creating one can be a little daunting and overwhelming to some. We heard you, we listened and now, we are thrilled to impart once again the things that we are very passionate about… Course launches! If you want to know the 3 keys to a successful course launch then hit that play button.

Facebook Side Hustle Team Round Table Jan 13, 2020

It's been over 2 years since we launched Laptop Empires and the Facebook Side Hustle Course, and a LOT has changed! We’ve launched a podcast, blog, multiple courses, and a Youtube channel! Our Facebook coaching community keeps growing bigger and bigger.

Watching our students in the coaching community start their own business, find success and make money by doing what they’ve learned from our courses and from the coaching group is what this is all about.

In today’s episode, meet our FB ad experts and coaches from inside the community: Tanya Filer, Ben Poggemiller, and Adam Middlesworth. Let’s listen as they reflect over the last 2 years and share some of their wisdom.

5 Ways To Make 2020 Your Best Year Yet Jan 06, 2020

How was your 2019?

For some, it went by in a snap of a finger or a blink of an eye. While for others, it was a super long year.

Whether your 2019 flew by or your time dragged, the important thing now is we are all facing a new year and decade! And there’s never been a better time to get a head start for success. Bring on 2020!

Join us in our very 1st episode for this year. If you want to make 2020 your best year yet, then tune in as we chat about the ways to make sure that actually happens!

2019 Year In Review Dec 30, 2019

The holidays are here and we’re welcoming 2020 soon! The business is growing and a LOT has changed within one year. We’re chatting about the lessons we’ve learned and our major takeaways. Find out our favorite business-related thing that happened this year and what our 2020 business plans are! Also, we may or may not have hit 7 figures this year. You’ll just have to listen and find out!

Listen to today’s podcast as Bobby Hoyt and Mike Yanda share their 2019 year in review.

Creating Case Studies That Drive Sales with Brian McCarthy Dec 23, 2019

What better way of storytelling in business than utilizing your customer’s voice to share their success stories. This is the power of case studies!

A compelling case study is one of the most effective ways to promote your content marketing business. It illustrates how you provided resolution to people with the same obstacle your prospects are having.

Creating a convincing case study is not easy, and that is why Brian McCarthy joins Bobby and Mike in today’s episode. Brian has written copy for industry leaders like James Schramko, T. Harv Eker and Ramit Sethi over the past 5 years. Now, he has a book called Case Studies That Close Sales. Stay tuned as Brian helps us understand the value of a case study and how to execute it effectively.

The Struggle Is Real - Overcoming Common Struggles As An Entrepreneur Dec 16, 2019

Procrastination, social anxiety, lack of patience– all common struggles of your average entrepreneur. The feeling of not getting anything done or avoiding the things you don't want to do? Yep, Bobby and Mike have also been there.

If you’re in the same situation, listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they overcome these entrepreneur life struggles.

How to Protect Yourself from Google Algorithm Changes Dec 09, 2019

Was your business impacted by the recent Google algorithm changes?

Google keeps making these updates with the aim to provide an improved user experience for the searchers. If Google thinks that your post is most likely the answer to what the searchers are looking for then your post would rank high.

And since Google search is driven by its algorithm, it’s truly complex. Often, a Google update could be a shock for many as this may bring some businesses a negative outcome. Some would suddenly lose 30% to 50% of their organic traffic overnight while there are others who are still sailing along and unaffected.

In today’s podcast episode, stay tuned as Bobby and Mike explain these Google algorithm changes and reveal ways you can protect your business from the said updates.

Adding A Paid Support Group To Your Course Dec 02, 2019

Adding a paid support group to your course is an incredible way to build a community around your brand, while also helping your students with premium support and generating recurring revenue at the same time. There are plenty of places that you could house a paid support group, but we've found that Facebook is the best option right now. Facebook groups allow you to reach more of your students organically, go live in the group, post events, and much more.

But before you start a paid support group for your course on Facebook, you'll want to set a few ground rules and systems so that everything runs smoothly. Will you have paid coaches? What “office hours” are you going to provide for your students? Will there be live coaching?

The possibilities are endless, and the reality is that you can structure the group however you'd like to. The group will become a part of your life (not just your business), so you'll need to make sure that you design the structure around what works best for you and your business for years to come.

How to Sell with Free Facebook Groups Nov 25, 2019

Most likely some of you are already part of Facebook groups, but are you aware that these groups can actually be a powerful marketing platform? Facebook groups can serve as a backdoor to support and market your business by establishing deeper connections with your potential consumers.

Unfortunately, there are some groups that turn into a dead zone. So, in today’s 115th podcast episode, Bobby and Mike tackle how to make these Facebook groups work. They also share their personal experiences on how they manage and make money with free Facebook groups. Keep on listening and enjoy!

The Value of Masterminds with Chris Orzechowski Nov 18, 2019

What’s in a mastermind? Ever wonder how and why a mastermind group could be beneficial for you and your business? Not all people can be in a mastermind, so if you’re curious about what they are or how to get into one, don’t miss this episode.

Listen as Bobby Hoyt and Chris Orzechowski share with us about what happens in a mastermind group. You’ll also get great tips and advice from them should you ever be joining one.

How to Focus on SEO Without Losing Your Brands Personality Nov 11, 2019

In this digital age, businesses know how significant search engine optimization (SEO) is. Proper SEO implementation absolutely improves your site’s visibility and searchability. To execute this, there are various factors to consider and in meeting these factors, you surely don’t want to jeopardize your brand’s personality.

In today’s podcast episode, Bobby’s back and feeling under the weather but this won’t stop Mike from grilling him with blogging-relevant questions. If you’re interested in finding out how to focus on SEO without losing your brand's personality then you must stay tuned.

How And When To Quit Your Job with Natalie Bacon Nov 04, 2019

Thinking of quitting your job to focus on your online business? It’s definitely a tough decision to make, with a lot of factors as well as the opinions of other people around you. So, let's hear it from the people who’ve been there and have pulled it off successfully so that we can learn from their experiences.

So before you quit your 9-5, listen up! Join us for this part 2 episode with Natalie Bacon about knowing how and when to quit your job and go full-time with your online business.

How to Build Your Business While Working Full-Time with Natalie Bacon Oct 28, 2019

Building a business from the ground up while working full time can be very challenging. You probably feel overwhelmed with juggling all the tasks that need to be executed. And you might contemplate whether or not it’s possible.

Indeed, it’s possible! Running your own business while you’re working can be very hard at the onset but numerous entrepreneurs proved that it can be done.

Natalie Bacon is our special guest for today’s podcast episode. A recovering lawyer turned financial planner turned life coach. She’s also an entrepreneur and has an incredible blog and podcast that can very well help you with personal development, money, and online business. If you want to start or you’re in the process of building your business, join us as we discuss the steps and tips to keep in mind while working full-time.

Building Your Client Acquisition System with Chris Orzechowski Oct 21, 2019

If you have a service-based business or you’re freelancing, acquiring clients is one of the first things you need to focus on. With much competition out there, you’ll need effective ways to get clients and grow your business.

Chris Orzechowski joins us for this episode to share how he acquired clients for his copywriting business. He has this client acquisition thing mastered and he’ll be talking about it on today’s podcast.

How Jeff Rose Grew His YOUTUBE Channel Subs From 9k to 150k+ in 9 Months Oct 14, 2019

In this day and age, YouTube is considered one of the most powerful and popular search engines in the world, so jumping on the YouTube bandwagon is a good idea for your business. Now, creating a YouTube channel may be simple but growing your subscribers is one heck of a different story.

We’re thrilled that Jeff Rose graces us once again with his presence in today’s podcast episode to help us further understand the YouTube world. Jeff is a financial planner, author, successful entrepreneur and he’s best known for his personal finance blog Good Financial Cents, and his Wealth Hacker™ blog. Jeff also has a growing YouTube channel which is Wealth Hacker – Jeff Rose. If you want to know how he gains real traction and how he grows his subscribers from 9k to 150k+ in 9 Months then tap that play button!

Scattershooting Business Topics Oct 07, 2019

There are a lot of lessons we’ve learned for the past years and these things are not only about running and growing businesses but also about random things in life. We’ve met a lot of people and most of them made a huge impact both in our lives and how we do our business.

On today’s episode, listen as we talk about business topics and the important lessons we’ve learned in the past years. We’ll talk about what’s running in our minds and what excites us these days.

Simple Formula for Writing Great Emails to Your List Sep 30, 2019

We can’t even count how many times we use the phrase, “The money is in the list,”. It still is and always will be!

Many of you may be interested in learning about our writing process. What exactly transpires when we sit down and write an email to our list? How do we do it and how long does it take?

If you want to hear the answers to these questions, hit that play button and keep tuning in to our 107th podcast episode. We also unravel the simple yet effective formula that you guys can use to write compelling emails to your list.

How To Track Your Business Finances In 10 Minutes Per Month with Belinda Rosenblum Sep 23, 2019

When it comes to your finances, tracking every dollar spent is important to avoid asking yourself where your money went or go into panic mode when a big one (like taxes!) comes in.

On today’s episode, let’s hear from top CPA and financial guru Belinda Rosenblum as she tackles the importance of knowing and tracking your business finances. What’s more exciting is that she’ll teach you how this can actually be done in only 10 minutes a month! There are also many goodies on this episode so don’t miss out!

Items Mentioned In The Show:

4 Exercises for Building a Better Mindset with Brian Grasso Sep 16, 2019

Mindset plays an integral role in achieving success in every area of your lives, be it business/career, finances, relationships, health, etc. Changing your mindset is not an overnight task— you need an expert to help you go way deeper.

On today’s podcast episode, we’re sharing a recording from a live training inside our Laptop Empires coaching community. We brought in a very special guest, Brian Grasso of Brian & Carrie, and we’re SO grateful he shared his time and expertise.

Brian has a Ph.D. in pastoral counseling and 25 years as a high-end mental/emotional performance coach. Also, the husband-and-wife counselors Brian Grasso and Carrie Campbell are considered some of the top experts in mindset training.

If you want to learn about the 4 mindset exercises that will level up your life and your business, keep listening!

How to Set Prices for Your Products Sep 09, 2019

When it comes to pricing, people tend to lose their minds! The fear and uncertainty if people will buy the products or not are just some of the issues with product pricing. If we come to think about it, this is not as complicated as we think it is yet it is not as easy as pulling numbers out of thin air.

So for today’s episode, we will discuss how to find that sweet spot when setting the price of your products. This one is exciting because we will also give you insights about giving discounts and other tips on pricing your products!

How Jeff Rose Grew His Monthly Blogging Revenue From $16,500 to $102,000 in 24 Months Sep 02, 2019

After publishing a blog post, one of the biggest challenges is determining how to grow your blog. And what's the best way to learn how to make money blogging than hearing it straight from an expert!

It’s a great privilege having Jeff Rose as our guest on today’s podcast episode. Jeff is a successful entrepreneur and he’s best known for his personal finance blog called Good Financial Cents, and his Wealth Hacker™ blog. He also has a growing YouTube channel which is Wealth Hacker - Jeff Rose. Be sure to stick around as Jeff unleashed how he grew his monthly blog revenue from $16,500 to $102,000 in 24 Months!

8 Common FB Ad Myths Busted Aug 26, 2019

There are many aspects of Facebook ads that we find very useful and effective in growing audiences and driving sales. We actually say things about this stuff that some people and other Facebook marketers disagree on, but we know better!

We test and try these things before sharing about them. So, on this episode, we’re debunking the MYTHS about Facebook ads. Don't miss this one because we’ll surely cover a lot!

Thoughts on "Company of One" Aug 19, 2019

Have you ever heard, “Staying small is the next big thing for business”? This is actually a line from the title of the book “Company of One: Why Staying Small Is the Next Big Thing for Business” by Paul Jarvis. This approach is not a typical business model but definitely something to ponder.

If you haven’t had a chance to check out the book and you’re interested with the concept it’s presenting, today’s podcast episode is for you! We’re sharing our thoughts on this unique business strategy.

A Look Back At 100 Episodes Aug 12, 2019

Going down memory lane, it’s nice to look back on how we started and how things have changed as we go further in our businesses. The things that we could’ve done better and those things we are happy that we did.

Now on our 100th episode, listen as we talk about random things in our business over the years, what we’ve learned, our plans for our business, and what we want our lives to look like in the future.

Why We Aren’t Doing Income Reports Aug 05, 2019

Sharing our income reports has pros and cons. Some may find it motivating and encouraging while others may consider it a form of bragging, which is definitely not our intention.

And we have been asked numerous times if we are going to do income reports here at Laptop Empires... and the answer is NO.

On our 99th podcast episode, we talk about our reasons why we decided against sharing our earning summary on the website. Also, our very own Bobby Hoyt - founder of Millennial Money Man, speaks on why he stopped posting his income reports. Moreover, we provide other potential options similar to income reports that you may actually use instead.

How We Prioritize Our Day Jul 29, 2019

Running several businesses all at the same time will definitely make you overwhelmed especially if you are just starting out. Having the foundation and resources do really matter so you would be able to keep up with the struggles.

On this episode, we will share with you how we were able to get through the first year of Laptop Empires while managing our own separate businesses, going through the peaks and valleys, and how we get to where we are now. We'll talk about what to avoid and what to go for.

Building a Facebook Audience to Sell Products with Rachel Nice Jul 22, 2019

Are you looking for a way to bring attention to your business to sell products and services on Facebook? Then building a powerful audience is a MUST!

Today’s a special episode because this is the very first time we’ve ever invited one of our students here on the podcast - joining us is Rachel Nice. Stay tuned as she shares her journey and we’ll also impart ideas and strategies to build a Facebook audience for an effective Facebook Ad.

Our 1 Year Podcast Anniversary Jul 15, 2019

How time flies! It’s been a year of podcasting and a lot of things had happened, from launching courses and hiring different people to building teams and more. It seems like things are just getting better and better and more exciting!

For our podcast anniversary episode, let’s talk about what happened since we started Laptop Empires and hear some of the members’ success stories. Listen ‘til the end of the podcast for Mike and Bobby’s exciting plan!

Building a Business as a Parent Jul 08, 2019

Building your own business is a fantastic idea BUT managing a business while simultaneously raising kids is a different story! You’ll face unique challenges on how to balance your responsibilities as a business owner and as a parent.

On our 95th podcast episode, our very own Mike Yanda– the co-founder of Laptop Empires and owner of Red Dirt Marketing shares his journey as a stay-at-home dad of two toddler sons and as a business owner. Let’s find out if there are things that have changed, now that both of his boys are a bit older. We hope you’ll be inspired to start your own side hustle, even if you’re a stay-at-home parent!

Building Audiences with Video Jul 01, 2019

Facebook video ads and live streaming are so awesome that you just have to start and make use of these features to grow your business even more! This tool is incredibly powerful in attracting more audience and creating trust and authority to your brand.

In today’s episode, we will talk about how we apply videos on our Facebook ads for our clients and how it generates quality audience and potential leads. Don’t miss out!

Make A Living Off Your Blog (Without Display Ads) Jun 24, 2019

One of the most common ways bloggers can make money is through ads... BUT these ads can actually compete to hold the attention of your readers from the content which you work hard for. In short, they can be a distraction and the readers hate them most of the time.

So have you ever wondered if there are other avenues to earn more income without placing these ads?

The answer is YES and in this episode, we share ideas and unravel methods used by other professional bloggers that can provide you more opportunities to earn even more money from your blog without displaying ads to your site. Tune in so you can pick one that suits your needs!

Bobby's New Website Design Jun 17, 2019

Your website is your online real estate, it is your home on the internet. People visit your site to see what you’ve got so you have to give them the best user experience you can offer. Furthermore, you have to make the most out of every click and visit to your site so you can start to build relationships with people and grow your following even more.

In today’s episode, let’s talk about Bobby’s new website! We chat about why he decided to redesign it, what changes he made and their purpose, and how the redesign process went!

Top 3 Ways To Make More Money This Week Jun 10, 2019

If you want to earn more money from your business, whether it’s a new one or a more established business– you need to think of creative ways and desirable offers that will attract both new clients and existing ones. Sometimes, these ideas are the simplest ones that you just think less about and require you to move out of your comfort zone.

On this 91st episode of the Laptop Empires Podcast, we will be talking about how you could make more money with simple strategies we have done in our own businesses. So if you are ready to earn more this week, then don’t miss out on this episode!

Affiliate Marketing for Bloggers, Making 10k per Month Jun 03, 2019

Affiliate marketing is presumably everyone’s dream. It’s a great way for bloggers to drive revenue. Imagine, you don’t even need to sell your own products (you can if you want to) and yet, this can enable you a steady stream of passive income if executed properly and effectively.

Joining us again on today’s episode is Alex Nerney- one of the highest paid bloggers in the biz and also co-founder of Avocadu and Create and Go. We discuss what to keep in mind to level up your affiliate marketing game. Now, if you’re wondering if it’s REALLY possible to make 10k per month through affiliate marketing then ponder no more, this episode is for you!

Marketing Email Breakdown: How to Write a Baller Newsletter Blast May 27, 2019

How many emails do you receive in a day? For sure it’s a ton and despite the said number, there are particular emails that draw your attention to click, read and even execute their call to action.

Email marketing is still one of the backbones of digital marketing. It’s a powerful approach to reach and build engagement with your target audience. If you’re in our email list, “Here's why I spent $3k for Ed Sheeran concert tickets in South Korea,” may definitely ring a bell. This is one of Bobby Hoyt’s popular emails. How does he come up with such a ridiculously great email copy, you ask?

Well, on today’s episode, we get into the nuts and bolts of Bobby’s email copywriting process. We also share ways on how to effectively construct those vital email parts. So, let’s all hit that play button and join us to explore the mindset behind this epic email!

3 Things We’ve Learned Since Hiring an SEO Guru May 20, 2019

Are you one of those people who continue to ask why SEO (Search Engine Optimization) is significant for business? OR are you one of those who’ve seemingly heard for the nth time how SEO is an essential tool in digital marketing, however, you may still not have a firm grasp of how truly powerful SEO is?

We, ourselves, know how complex this creature is and that is why we’ve decided to hire an SEO guru to help us on this journey.

Having said that, if you want to know what are some of the important things that we’ve learned and that you should also be aware of regarding SEO, THEN, please join us on today’s episode! We hope that these tips can bring you more eyeballs on your website!

How To Make Money With Info Products May 13, 2019

Selling courses or product info, just like any other business, could be risky especially if you aren’t sure what audience to outreach, which products or courses to sell, or how to go about selling and scaling them. Of course, nobody wants to hear crickets during a launch, right?

On today’s episode, we interview one of the well-known online personalities in the personal finance field, and also the co-founder of createandgo.com, Alex Nerney. We will talk about his successful online business and the multiple courses he sells. Don’t miss this episode because he has a lot of helpful information and tips to share.

Growing Your Business With Collaborations May 06, 2019

Collaborating with other people to bring your brand or your business to the next level is something you might want to consider. It can open the doors to many other opportunities in the end. But what if these other people are your competitors? The thought of losing some of your audience to them sounds scary, but actually, it’s not like that.

In this episode, we cover how to effectively collaborate in the industry we’re in, the benefits that await, as well as potential opportunities that can happen. Even though it sounds risky, it’s even riskier to NOT collaborate with other business owners. For us, we actually think of it as doing something cool together. So, tune in to this podcast episode and don’t miss the cool stuff

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