Kiss My Aesthetic Podcast

186. Branding Lessons from Presidential Campaigns Oct 29, 2024

Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following:

The skill sets needed to manage a social media account
How Harris and Trump's campaigns have matched their audiences visually
The changes in how we find our information over the years
TikTok's increase in political content
Effective campaign design strategies
Consistency and credibility
Trump's email newsletter design
Misinformation in political campaigns
Holding people accountable to AI misuse
Why authenticity wins
Kamala Harris on the Call Her Daddy podcast
Considerations for your own business inspired by political campaigns

----------------------- Resources:

Episode 155: Beyond the TikTok Ban

----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

185. Sticker Tips and Trends with StickerGiant Oct 22, 2024

Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.com, specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following:

KB's career journey
StickerGiant's products
Her favorite case studies
Creative uses for stickers
Stickers and brand visibility
Things to be aware of when designing stickers
Content marketing and community engagement
Navigating online drama while staying true to your values
The importance of SMMs having creative freedom
Direct mail and catalogs
Sticker popularity and trends

----------------------- GUEST INFO: To learn more about StickerGiant, follow them on Instagram, TikTok, and Facebook @StickerGiant, and visit their website, StickerGiant.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

184. How to Build a Brag-worthy Brand Empire Pt 2 Oct 15, 2024

Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following:

The impact of your brand colors
Color psychology
How to select your brand's colors
The six steps of brag-worthy logo design
Brand typography that aligns with your brand values
Brand patterns & icons

----------------------- Resources:

Episode 181: How to Build a Brag-worthy Brand Empire Pt 1
Episode 134: How to Build Your Brand Architecture
Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks
Episode 146: My Brand Design Process, Step by Step
Episode 156: Creating a Brag-Worthy Brand Strategy

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

183. Client Case Study: Lily Par Oct 08, 2024

Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion ------------------------ In today's episode, we cover the following:

Kendall's origin story
The increase of femininity in activewear
Getting started on Lily Par
Brand vision and naming
Barriers to entry into sports
Realizing she needed professional branding
Creating a memorable boutique experience
Lessons in entrepreneurship
Why branding is important
Lily Par's 6-12 month plan
Brand selectivity

----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

182. Effective Website Design with Inkpot Creative Oct 01, 2024

Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following:

Inkpot's origin story
Inkpot's offerings
How website behaviour has shifted over the years
Website non-negotiables
To share your prices or to not share your prices on your website
Creating a digestible landing page
Creating a compelling portfolio page
What to add to your about page
How to use Dubsado to collect info for clients
Trends they're excited about in website design
The importance of copywriters
Things to think about when starting a rebrand or website

----------------------- GUEST INFO: To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

181. How to Build a Brag-worthy Brand Empire Pt 1 Sep 24, 2024

In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good. ------------------------ In today's episode, we cover the following:

How to create a brag-worthy brand empire
Defining your values, mission, and vision
Building your brand's legacy
Attracting people with your brand's personality
Considering your ideal clients
Structuring your offers

Resources:

Episode 134: How to Build Your Brand Architecture
Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks
Episode 146: My Brand Design Process, Step by Step
Episode 156: Creating a Brag-Worthy Brand Strategy

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

180. Elevate Your PR Game with Maven Consulting Sep 17, 2024

Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep. Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience. ------------------------ In today's episode, we cover the following:

What drew Jess to PR
Roles and responsibilities of an in-house publicist
Prioritization and planning in PR
Building and maintaining relationships with stakeholders and brands
Diagnosing brand opportunities
How to stay on top of the trends
Doing an in-depth competitor analysis and industry monitoring
Her sleep wellness brand, Dryft Sleep
Integrating PR with influencer marketing
Strategic PR approaches

----------------------- GUEST INFO: To learn more about Jess and Maven Consulting, follow on LinkedIn @JessWindell, Instagram @Maven_Consulting and visit their website, MavenConsultingCo.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

179. 10 Lessons From 10 Years in Business Sep 10, 2024

Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome. ------------------------ In today's episode, we cover the following:

Lesson #1: You can have it all, just not all at once
Lesson #2: Creativity is like surfing a wave
Lesson #3: Community is EVERYTHING
Lesson #4: Hire people who do the things you hate
Lesson #5: We work to live, not live to work
Lesson #6: There's no limit to your success
Lesson #7: Never stop learning
Lesson #8: Imposter syndrome happens to everyone
Lesson #9: Surround yourself with people who build you up
Lesson #10: Your morals and values are most important
Reflections on 10 years of MKW Creative Co.

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

178. Building Bold Brands with Bright Eyes Creative Co Sep 03, 2024

Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind! Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram. ------------------------ In today's episode, we cover the following:

Alexa's journalism background
Alexa's previous business strategy and her current pivot
How she strategizes with her clients
The gamification of SEO and content quality
Focus on connecting with who you want to work with, not competitors
Combat online burnout by seeking offline inspiration
Entrepreneurs who inspire her
Being bold enough to stand out online
Favorite group mentorship programs
Marketing productized services
Repeating messages on social for clarity

----------------------- RESOURCES:

Subscribe to Creatives Anonymous
Grow Your Own Brand with Coming Up Roses
Join the waitlist for Brand-ed with Gem Creative Co.

----------------------- GUEST INFO: To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co, ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

177. How to Stand Out on Socials with Shannon Segall Aug 27, 2024

Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful. Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'. ------------------------ In today's episode, we cover the following:

Becoming a digital nomad
Living in Bali
Creating her business and building packages
How to stay up on the trends
How to not spread yourself too thin
Adapting to changes in user behavior
Social media strategies
Brand positioning on social media
How to create content your audience wants
Authenticity vs. oversharing online

------------------------ RESOURCES:

Listen to Michelle's interview on Shannon's podcast
Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount!

----------------------- GUEST INFO: To learn more about Shannon and her business, follow her on Instagram and TikTok @ShannonSegall, listen to her podcast The Tropical Social, and visit their website, ShannonSegall.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

176. Client Case Study: Piano C Property Management Aug 20, 2024

Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration. Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel. ------------------------ In today's episode, we cover the following:

What drew Luigia to hospitality
What Piano C offers
Fears of property owners
How she grew her business
How the partnership between Piano C and MKW Creative Co. began
The rebranding process
Using AI in a useful way
Printed material and tangible marketing
Feedback on the new branding from clients
Insights of Airbnb
Want to work with Piano C? Here's what you need to know
Future goals with Piano C
How the name Piano C came to be

----------------------- GUEST INFO: To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at luigiagava@pianocpm.com, and visit their website, PianoCPM.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

175. Offboarding Checklist for Brand Designers Aug 13, 2024

Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative process by demystifying file management, Google Drive hacks, and extra touches your clients will love to make you feel organized and at ease. ------------------------ In today's episode, we cover the following:

When the offboarding process begins
The brand design package
Setting up the Google Drive and Canva Brand Kit
File management
Image and mockup management
Setting up client's branding on Redbubble
Extra touches for a smooth offboard

----------------------- RESOURCES:

Episode 153: How to Manage Design Revisions Like a Pro

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

174. Client Case Study: FRG Real Estate Aug 06, 2024

Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving into how to make your real estate game go beyond the "for sale" sign. ------------------------ In today's episode, we cover the following:

Why they needed support from MKW Creative Co.
Sarah's marketing background
The evolution of FRG's marketing efforts
How marketing managers create a plan with multiple people
What qualities of FRG are reflected in the branding
Creating a brand that is community and client-focused
Collateral materials that the team was most excited about
Connecting branding with exclusivity in a personalized way
Nailing the aspirational yet approachable vibe
The advice she'd give to her young marketing professional self
What Sarah hopes her future self says about her present self

----------------------- GUEST INFO: To learn more about Sarah, follow her on Instagram @STVogelsang or email her at sarah@thefrgteam.com and to learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

173. Olympics Predictions: Brands, Athletes, & Activations Jul 30, 2024

Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, discover how big brands are scoring big and how yours can, too. ------------------------ In today's episode, we cover the following:

Brand alignments in the Olympics
History of brand partnerships in the Olympics
The staying power of athletes vs. influencers, models, celebrities, etc
How you can incorporate your brand into the Olympics convo
How you can create Olympic-themed content

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

172. Shooting Evergreen Content with Katie Wann Jul 23, 2024

Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo serves creative and business-savvy insights for even the most introverted business owner. Katie Wann is a creative professional with 15 years of experience. She began as a wedding and lifestyle photographer while earning a design degree. She then worked as a Creative Director for a restaurant franchise before moving to the CPG sector, where she became the in-house creative for Suja Juice. After nearly four years, Katie founded her agency, Katie Wann, Inc., specializing in product photography and stop-motion video for food and beverage brands. Her agency has worked with brands like Once Upon a Farm, Clio Snacks, Wildwonder, and Lotus Biscoff, with features in Forbes, Buzzfeed, and Bevnet. Her work is sold in major retailers like Costco, Target, Whole Foods, and Walmart. Katie is passionate about helping better-for-you brands grow. ----------------------- In today's episode, we cover the following:

Going from corporate to business owner
Katie's creative process
Importance of investing in good, evergreen photography
Detailed shot planning
Seamless preproduction and postproduction
How to foster long-term relationships through networking
Using AI as a photographer
Advice to her younger self
How to cold pitch

----------------------- GUEST INFO: To learn more about Katie and follow her dazzling content, find her on Instagram, TikTok, and Facebook@KatieWannInc and visit her website, KatieWann.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

171. Dynamic Strategies for Optimizing Content and UGC Jul 16, 2024

Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we cover the following:

Case Study: Dental Hygiene Nation subscription boxes
Content creation process for a campaign
The types of teaser content to play with
How to optimize your content
How to encourage user-generated content (UGC)
Analyzing campaign performance
Asking for and incorporating feedback

----------------------- RESOURCES:

Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

170. Branding Short-Term Rentals with Thanks for Visiting Jul 09, 2024

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide for creating spaces that guests can't help but rave about. Sarah Karakaian co-founded Thanks For Visiting, a podcast and short-term rental education provider. She began her short-term rental journey with an Airbnb in NYC in 2012, turning a $475K investment into a $875K sale. Her STR designs caught the eye of HGTV, leading to her appearance on Beach Flip. Now, Sarah runs a boutique hosting business in Columbus, Ohio, and along with her co-founder Annette, reaches over 50k STR enthusiasts daily through their podcast with over 2M downloads. Annette Grant is the co-founder of Thanks For Visiting, a short-term rental education provider and podcast. Before this, she transformed a small family-owned painting company into a franchise with 22 locations and expanded an apparel company to 5 retail locations, 120+ employees, and over $40 million in sales. A "host with heart," Annette believes in the importance of hospitality in the short-term rental industry. Alongside Sarah, she provides hosts with tips and education to elevate their businesses and guest experiences. ------------------------ In today's episode, we cover the following:

Sarah and Annette's origin story
Where people get lost in marketing rental properties
How to be a step ahead of your clients
Creating memorable hospitality
Influencer Partnerships and Local Marketing Initiatives
Effective marketing strategies for short-term rentals
Optimizing your host profile on Airbnb
Short-term rental predictions

----------------------- RESOURCES:

Episode 159: Travel Photography Secrets with Girl Gone Abroad
Access the Thanks for Visiting Handbook to start earning as an Airbnb host!

----------------------- GUEST INFO: To learn more about Thanks for Visiting, follow them on Instagram @ThanksForVisiting_ and Facebook @ThanksForVisiting and visit their website, ThanksForVisiting.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

169. Your Midyear Bingo Card Check-In Jul 02, 2024

You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is all about driving momentum and smashing those targets, one bingo square at a time. And don't forget, join the Kiss My Aesthetic Facebook group for even more support, connections, and goal-crushing inspiration! ------------------------ In today's episode, we cover the following:

How MKW Creative structured their bingo card
The goals they achieved
Goals they haven't hit yet
Podcast and YouTube-related goals
Social media-related goals
Improving email marketing and product sales

----------------------- RESOURCES:

Episode 161: Avoiding Burnout as a Creative with Morgan Drinks Coffee
Download your 2024 Goals Bingo Canva Template for only $2.24!

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

168. AI and Data Privacy for Creatives with Claire Xue Jun 25, 2024

We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative industries and how AI can democratize education. Gear up to explore the double-edged sword of leveraging AI while keeping creativity and ethics in check. Claire Xue is a generative AI visual consultant and educator based in San Francisco. She helps creators and small businesses implement AI tools practically and responsibly to craft unique product images and visual content. Through her resource and newsletter, "The AI Stuff Creators and Artists Should Know," Claire provides insights on the ethical, legal, and practical aspects of AI in the creative industry, fostering a learning community. An advocate for responsible AI use, Claire collaborates with influential creative teams and has trained leaders from renowned LVMH group brands. Her work enhances brand narratives across digital landscapes, continually shaping the future of the creative industry with innovative AI applications. ------------------------ In today's episode, we cover the following:

Claire's background in generative AI
The tech bro vs. critical side of AI conversation
Funny and nuanced things AI spits out
Playing with the tools
Generating AI videos
Can AI and AI generative connect people more in person?
What would you tell an 18-year-old new into the workforce what to hone in on?
How AI will evolve education
Tech advancements Claire predicts will enter the AI space
Why you should be on LinkedIn
Meta and data protection
Balancing leveraging technology with respecting creative work

----------------------- RESOURCES:

Get 10% off on C.A.S.H Camp. Use code: KMAPODCAST
Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane

----------------------- GUEST INFO: To learn more about Claire and Moodelier, follow her on Instagram @ClaireXue, LinkedIn @Claire-Xue-Style and follow Moodelier on Instagram and Facebook @Moodelier and visit their website and subscribe to their newsletter, courses.moodelier.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

167. How to Share Your Work on Socials, and Make it Pop Jun 18, 2024

Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how to transform your feed into a magnet for similar projects you crave. ------------------------ In today's episode, we cover the following:

How MKW Creative Co. has changed their social media strategy
Piano C brand launch as a campaign
How MKW Creative Co creates a content flood
AI in branding
Creating an effective CTA
Collaborating with the client on content
Carousels that people want to engage with
How to document and showcase your process

----------------------- ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

166. Hormone Health for Creatives with Funk It Wellness Jun 11, 2024

What's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on cutting caffeine, the bliss of maca lattes, and how balancing your hormones might be the ultimate business hack. Kate Morton is a Registered Dietitian, founder of Funk It Wellness, SXSW & TEDx speaker, and menstrual health advocate. Kate has a master’s degree in Human Clinical Nutrition and focuses on menstrual health and anti-diet culture education. After completing her studies, Kate moved to New Zealand where she began working with wellness start-ups to develop nutritionally sound products in the “better for you” market. While in New Zealand, Kate started to presume a more holistic way of living that led her to dive deeper into the science of hormones and cyclical living. Kate’s mission is to empower everyone to have autonomy over their bodies and learn to make peace with food and their cycles. ------------------------ In today's episode, we cover the following:

Seed cycling and how it affects your menstrual cycle
The rise in popularity of seed cycling
The origins of Cycle School
Phases of the menstrual cycles and their impacts
Developing the Funk It Wellness products
How caffeine affects hormones
Entrepreneurship and mental health
Lessons learned in the first five years of entrepreneurship

----------------------- RESOURCES:

Listen to Kate's podcast, Period Chats

----------------------- GUEST INFO: To learn more about Kate, follow her on Instagram @CarbsAndKate and follow Funk It Wellness on Instagram @Funk.It.Wellness and TikTok @FunkItWellness, and visit their website, FunkItWellness.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

165. High Schoolers vs. KMP Challenge & How to Improve your Brand Portfolio Work Jun 04, 2024

Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio that attracts new and fresh opportunities! ------------------------ In today's episode, we cover the following:

Inside the Kiss My Portfolio Challenge
How the Challenge works
The most consistent pieces of feedback given to the high schoolers
Creating a cohesive mood board
Nailing color palettes
Creating logos that are scalable and look good in black & white
Considerations for use case
Crafting consistent icons and patterns
Storytelling your mock-up slides
The secret to creating a standout portfolio

----------------------- RESOURCES:

Take the Kiss My Portfolio Challenges
Browse MKW Creative Co.'s Lifestyle Products and E-Commerce Brand Portfolio
Browse MKW Creative Co.'s Hospitality, Food & Restaurant Portfolio
Browse MKW Creative Co.'s Communities & Organizations Portfolio
Browse MKW Creative Co.'s Creator's & Creative Services Portfolio
Browse MKW Creative Co.'s Events & Merch Portfolio

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

164. From Corporate to Freelance with Kiri Mohan May 28, 2024

Ready to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay current and avoid imposter syndrome. Kiri Mohan helps women who have a background in the corporate world find freedom and fulfillment by becoming an online freelancer. Her Corporate2Contract course and coaching guides women starting or growing their freelance business to set them up for success, get payment equal to what they were earning in their corporate job, and learn how to stand out in the online world. Kiri believes that there is a way to have a career, a flexible schedule, and get paid what you deserve. When not working on her courses or leading women, she is podcasting (Her Balanced Hustle Podcast & Star Wars Meanderings and Ramblings), drinking tea, and reading books ------------------------ In today's episode, we cover the following:

Client acquisition through Reddit
How Kiri made the transition from corporate to freelancing
The uptick in the freelance space
How to pitch that will get a result
Advice for freelancers at the start of their journey
How to study your ideal clients
The value of project managers in the freelance space
Setting boundaries with your clients
Social listening and analyzing competitors

----------------------- RESOURCES:

Snag $100 off Kiri's Corporate2Contract course with the code PODCAST
Listen to episode The 4-Hour Workweek—If Books Could Kill
Listen to Kiri's podcast episode How to Build a Brand as a Woman Entrepreneur—Her Balanced Hustle

----------------------- Guest info: To learn more about Kiri and Corporate2Contract, follow her on Instagram @TheKiriMohan, LinkedIn @KiriMohan, or visit her website, Corporate2Contract.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

163. Bumble's Rebranding Fail and Other Marketing Flubs May 21, 2024

How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following:

Bumble's history
Bumble's relaunch and failed billboard campaign
Bumble's apology
Why was Bumble's campaign a miss from a marketing standpoint?
Instagram's terrible stickers UI/UX
JoJo Siwa's personal rebrand
Things to be learned with branding

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ------------------------ Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

162. Leveraging AI Tools for Innovative Marketing with Lauren deVane May 14, 2024

Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along the way. Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------ In today's episode, we cover the following:

Objections creatives have about AI
Lauren's favorite AI tools
Why you need to be confident about the "why"
Honing in on the foundations of your craft
Lauren's creative workflow
How ChatGPT can teach you
Dissonance between real life and digital personas
Intro to Apple Vision Pro
VR and e-commerce
MidJourney Alpha: what it is and what it does
Advice to new freelancers
The role of specialists in an AI world
Mindful consumerism

----------------------- RESOURCES:

Get access to the dopest ChatGPT course on this side of the galaxy with BAIS Camp and use the code KISSMYAI for 11% off BAIS CAMP.
Episode 117: Midjourney & AI with Lauren deVane
Episode 133: Midjourney & AI Part 2 with Lauren deVane
Episode 154: Streamline Your Design Process with Canva with Juls Christie-Clark
Monitor and analyze to optimize performance with Modify AI
Cutting edge AI videos and images with Krea.AI
Generate creative images using Leornardo AI
Turn audio into content with CastMagic.AI
Build and design website fast with Relume.io

----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com . ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

161. Avoiding Burnout as a Creative with Morgan Drinks Coffee May 07, 2024

Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay creative. Morgan is a video creator with over 8M followers across three platforms. Their content revolves around coffee, barista work, and all things adjacent. Additionally, they're a decorated competitive barista with the titles of 2022 US Barista Champion and 2022 World Barista Runner Up. Morgan currently lives in Portland, Oregon, and spends their free time in coffee shops with their nose in a book. ------------------------ In today's episode, we cover the following:

Coffee shop culture
Creating TikTok coffee content
Morgan finding their creative process
Adapting your content strategy
Using tools to curate the content you want to engage with
Morgan's preparations for the US Barista Championship
Scheduling rest and finding calm
Spaghetti brain vs. waffle brain
Predictions on the future of the coffee industry

----------------------- RESOURCES:

Episode 141: Marketing for Lifestyle Brands with Whitney Eckis of Get Supr

----------------------- Guest info: To learn more about Morgan and catch their adventures, follow them on Instagram, Facebook, and TikTok @MorganDrinksCoffee. Visit her website, MorganDrinksCoffee.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

160. Dear Gen Z: How to Build a Personal Brand Apr 30, 2024

With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world. ------------------------- In today's episode, we cover the following:

Why you want to build a personal brand
How your personal brand is reflective of your personal taste
Creating for the sake of creating
Selecting your brand adjectives
Content types from the most amount of time to the least
Starting a fresh account and finding your community

----------------------- RESOURCES:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

159. Travel Photography Secrets with Girl Gone Abroad Apr 23, 2024

Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo traveler wanting to document your trip perfectly, this episode will show you how to capture a story with your photos. Lauren Carey is the creator behind the Girl Gone Abroad brand. Born in the US and currently residing in the Netherlands, she is a digital storyteller passionate about beautiful places and spaces. Her aesthetic content captures the essence of her travels in over 60 countries, inspiring others to explore the world for themselves. ------------------------ In today's episode, we cover the following:

How Lauren and Michelle met
Diving into photography and advice on getting started
Favorite Airnbnb's Lauren has visited
What draws her into a property
Her process of capturing a property
Tips for perfect solo shots as a solo traveler
Her simple editing process in post-production
Michelle's 30th birthday location and the details that made it feel like a home
How storytelling plays into photography
Experiences of "unreasonable hospitality"

----------------------- RESOURCES:

Unreasonable Hospitality by Will Guidara
A Perfect Vintage by Chelsea Fagan

----------------------- Guest info: To learn more about Lauren and catch her adventures, follow her on Instagram, Facebook, and TikTok @GirlGoneAbroad. Visit her website, GirlGoneAbroad.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

158. What Does a Creative Director Do? Apr 16, 2024

Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur. ------------------------- In today's episode, we cover the following:

How you can submit content ideas for future episodes
What are the key responsibilities of a creative director?
What a day in the life looks like
Finding clarity on your role in your company
Taking the jump from business owner to creative direction
Fostering your creative process
How to lead your creative team
Establishing a hierarchy of communication with your clients
Balancing the business and creative

----------------------- RESOURCES:

Episode 131: Episode Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

157. Freelance Pricing Strategies with Creative Business Kitchen Apr 09, 2024

Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources section to snag your free pricing calculator). From navigating imposter syndrome to why you need to know your numbers, this episode is a must-list for all freelancers. For the last 15 years, Jaz has been serving Michelin-star designs on a gold platter, solving her clients' problems and helping them grow their businesses. She's the graphic designer, muralist, lettering-artist, website genius, and all-round business guru who's helped hundreds of clients achieve their business goals. While she's still a design superwoman to her clients, Jaz is now sharing her wisdom with her fellow freelancers with another title: The Pricing Queen. As the Creative Business Kitchen owner, Jaz mentors her freelance students in all things pricing, giving them the tools they need to confidently calculate and charge what they're worth, create a never-ending list of clients who happily pay up, and, ultimately, never go hungry again. From free downloads to affordable resources, masterclasses, and one-on-one help, Jaz has a solution to every freelance problem. ------------------------ In today's episode, we cover the following:

Get to know Jaz and how she got onto her pricing journey
Why your education matters
Leaving the graphic design world to the musical theatre world
Why you need to know your numbers
How to gain confidence if you don't know how to price
Underpricing attracts the wrong clients, meaning your prices should reflect your values
Expensive lessons in business
Reminder: your clients are not family
Walking through Jaz's custom pricing calculator
Transparent conversations when prospective clients can't afford you

----------------------- RESOURCES:

Access Jasmine's free Pricing Calculator
Join the Freelancer's Pantry Membership

----------------------- Guest info: To learn more about Jaz and her pricing expertise and bite into a good food pun, follow her on Instagram and TikTok@YourPricingQueen. Visit her website, creativebusinesskitchen.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

156. Creating a Brag-worthy Brand Strategy Apr 02, 2024

Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play and save this episode! ------------------------- In today's episode, we cover the following:

What brand strategy is, and why it's crucial for your business
What happens in a brand strategy session with MKW Creative Co.
Brand vs. marketing strategy
Why your target audience is NOT everyone
Finding your value proposition
Getting clear on your brand personality
Brand consistency
Common brand strategy pitfalls

----------------------- RESOURCES:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

155. Beyond the TikTok Ban with Amber and Ashli Mar 26, 2024

Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights. Amber Figlow is a Content Strategist, Creator, and Speaker, and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing. ------------------------- In today's episode, we cover the following:

Why the TikTok data corruption is a weak argument
Suggestions to small business owners who are feeling nervous about the potential ban
How Ashli's helping clients through this
What is content repurposing, and how to do it for each platform
Why you need to stop being precious about your content
Why you don't want to go viral
How losing TikTok is terrible for Facebook
The bike-face phenomenon and how women are coming together on TikTok
Predictions: will TikTok actually go away?
Social media predictions

----------------------- RESOURCES:

Episode 145. How to Repurpose Content with Amber Figlow
Episode 121. Let's Thread with Ashlie Pollard
Episode 108. Social Content 'icks' with Amber Figlow A Creative Co.
Episode 085. Life According to Business According to Business Consultant Ashli Pollard

----------------------- Guest info: To learn more about Amber and her fantastic insights, follow her on Instagram, YouTube, and TikTok @AmberFiglow, or visit her website AmberFiglow.com. Don't miss out on her FREE Airtable Content Planner! Download it here ;) To learn more about Ashli's fantastic marketing insights, you can follow her on TikTok @ashli_p, visit her website ashlipollard.com, her consulting team on Instagram @teamapconsulting and their website, teamap.consulting, and visit Dial Zero on Instagram @DialZeroMarketing and their website at dialzeromarketing.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

154. Streamline Your Design Process with Canva with Juls Christie-Clark Mar 19, 2024

Ditch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasoned graphic designer from Glasgow, Scotland, boasts over two decades of creative expertise. As the founder of Designer in Your Pocket and Branding by Juls, she isn't just in the business of design; she's a storyteller with a mission to demystify design for non-designers. Juls has cultivated a reputation for making the seemingly complex world of branding and graphic design accessible to entrepreneurs and creatives, even those without a design background. In the ever-evolving world of design, Juls envisions a future where creativity knows no bounds. She champions Canva as more than just a tool; it's a game-changer that levels the playing field for aspiring designers and business owners alike. Through her work, Juls not only transforms brands visually but also fosters a design community that believes everyone has the power to tell their unique story beautifully. ------------------------- In today's episode, we cover the following:

How Juls started Canva and sharing her tips on TikTok
The accessibility and luxury of Canva vs. Adobe
Her favorite Canva features
Finding your optimal times to work as a freelancer
Using Canva's whiteboard for collaboration
How Juls uses Canva to help her clients
AI predictions on logo design
Michelle's AI workflow
Using the most articulate prompts for AI
The importance of continuous learning

----------------------- RESOURCES:

Episode 095: Honest Review of Adobe Max

----------------------- Guest info: To learn more about Juls and her Canva and design tips, follow her on Instagram @DesignerInYourPocket_Juls, TikTok, and YouTube @DesignerInYourPocket, join her Facebook group Be Canva Confident, or visit her website, designerinyourpocket. co. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

153. How to Manage Design Revisions Like a Pro Mar 07, 2024

Have you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical strategies for navigating these challenging situations. She emphasizes the importance of separating brand strategy from design, setting clear client expectations, and knowing when to reassess a project's direction. You'll gain valuable insights on effectively communicating with clients, managing expectations, and ultimately delivering high-quality, successful branding solutions. ------------------------- In today's episode, we cover the following:

Things to remind yourself when a client doesn't like your designs
Identifying miscommunication to match the client's needs
Deciding if you need to start from scratch or go through a round of revisions
What to do when nothing you're creating is working for the client
The responsibility that a designer has to dig out the vision from the client
Striving for excellence, serving clients with quality

----------------------- RESOURCES:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

152. Small Wonders: Exploring Miniaturist Art with ChelseaMakes Mar 05, 2024

Ever wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and why keeping it real beats polished perfection. Get ready for a 'small talk' that's anything but trivial. Chelsea Andersson is a maker, miniaturist, and prop designer based in Connecticut. She spent nearly a decade as a licensed landscape architect until her love for creating models and miniatures led to a career in building scale replicas. Through her studio, ChelseaMakes, she offers custom-made miniature replicas as well as a line of DIY modern dollhouse kits. She made her TV debut on season three of NBC's Making It, a reality competition show hosted by Amy Poehler and Nick Offerman. Chelsea has also been featured in various magazines, has a course about miniatures on the Domestika platform, and recently published a DIY book titled "50 Makes for Modern Miniatures." ------------------------- In today's episode, we cover the following:

How she went from being a landscape architect to miniaturist
Her experience on NBC's Making It
How she approached her thumb-sized project for Warby Parker
How valuable brand guidelines are for creating content
Keeping creative during slower seasons
Following your passions—no matter how silly!
Overcoming perfection and getting your project in front of the camera
Thoughts on AI trends and art

----------------------- RESOURCES:

Read Chelsea's book 50 Makes for Modern Miniatures
Learn to build a 12-scale furniture and miniature decor set from scratch using accessible tools and materials with Chelsea's course.

----------------------- Guest info: To learn more about ChelseaMakes and her miniature creations, follow her on Instagram, Facebook @ChelseaMakes, and TikTok @ChelseaMakesCA, or visit her website, ChelseaMakes.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

151. Use This Playbook for Your Next Product Launch Feb 27, 2024

Generate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In today's episode, we cover the following:

Creating launch timelines
The kinds of posts you want on your feed for shipping week
Planting the seeds of your launch through teasers
Revealing your launch and building up hype
Maximizing eyeballs during launch week
How to be strategic with your UGC for successful marketing

----------------------- RESOURCES: Brands that are experts at teasing content:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

150. Celebrating 150 episodes with Berta Wired Feb 20, 2024

To celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entrepreneurs to increase their brand visibility. As the founder of the podcast production company Berta Wired, Berta combines podcast management, production, syndication, and strategy expertise to ensure your podcast stands out. Berta is multilingual in Spanish, French, and English and loves working with people from all over the world. ------------------------- In today's episode, we cover the following:

How Michelle and Berta met and how they started a podcast
How the Kiss My Aesthetic podcast has transformed over the years
MKW Creative Co. & Berta Wired's podcast launch partnership
Launching the Whiskey & Lace podcast
Unpacked with the Blinks podcast project
What makes Berta excited about podcasting
How you can work with Berta Wired

----------------------- RESOURCES:

Episode 100: Season 2 Wrap-Up with Berta Wired
Episode 145: How to Repurpose Content with Amber Figlow
Listen to Whiskey & Lace
Listen to Unpacked with the Blinks

----------------------- Guest info: To learn more about BertaWired and her podcasting tips, follow her on Instagram and TikTok @BertaWired, or visit her website bertawired.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

149. Creating Authentic Content with Donavan Barrett Feb 13, 2024

It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable level. Donavan Barrett is a social media strategist and content creator whose love for making videos started when he'd film and edit short skits with his sister in an attempt to have a cooler web show than iCarly. At 17, he began using his Instagram to show his progress in martial arts. After a few viral videos found a love for the art and science of content creation. Coming from an extremely low-income upbringing, the idea that anyone with a smartphone could make something of themselves inspired him. He knew that would be his way to a happy life. He grew his martial arts audience to over 100k people, but realized his true love was content creation. After years of studying and eventually becoming the Social Media Director of a digital marketing agency, Donavan has now quickly cultivated a new audience of over 20k people excited to learn the ins and outs of content creation. His audience values him for his kind but honest nature and his rejection of surface-level advice that misguides aspiring content creators. ------------------------- In today's episode, we cover the following:

Prioritizing good content over hashtags and SEO
How he approaches talking about content creation with his clients
Content creation isn't about trends
The downsides of going viral
Common pitfalls Donavan finds in his social audits
Creating a safe space through consistency
Auditing your own content and finding your unique perspective
Connecting your content to a purpose
Getting clear on your audience and their problem
Curating captivating videos: show, not tell
The power of defining what you're not

----------------------- RESOURCES:

Building a Story Brand by Donald Miller

----------------------- Guest info: To learn more about Donavan's fantastic insights on marketing and content creation, you can follow him on Instagramand TikTok @DonavanBarrett, or visit his website stan.store/donavanbarrett. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

148. How to Explain Your Designs to Clients Feb 06, 2024

Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation. ------------------------- In today's episode, we cover the following:

How to set up your brand presentation
Using your client's language and backstory
Do a practice run before creating your presentation
Summarizing your client's presentation to show value and vision
Getting quality feedback from clients
Why you'll want to present your designs via video and with energy

----------------------- RESOURCES:

Episode 109: One Concept Method with Hayley Fedders Studio Seaside
Episode 023: Everything in My Brand Questionnaire

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

147. The Power of Print in the Digital Age with MoreWithPrint Jan 30, 2024

Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel. ------------------------- In today's episode, we cover the following:

Lauren's origin story
How you can bring your brand to life with print
Your options for print
The differences between working with a brand designer vs. Canva for print
The importance of file types and Pantone colors
The power of brand color consistency
Some of Lauren's favorite projects she's worked on
Multifunctional print campaigns
Predictions on the rise of print
Highly customized mail for customer engagement
Print trend predictions for 2024

----------------------- RESOURCES:

Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

----------------------- Guest info: To learn more about Lauren and MoreWithPrint, follow them on Instagram, Facebook and TikTok @MoreWithPrint, or visit their website MoreWithPrint.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

146. My Brand Design Process, Step by Step Jan 23, 2024

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following:

Step #1: Talking with the client and going through a thorough brand questionnaire
Step #2: Starting with the visuals: conceptualization, Pinterest boards and design day
Step #3: Designing something trademark-able
Step #4: Creating your presentation: Identifying and explaining design choices to your client
Step #5: Sending your work to the client

----------------------- RESOURCES:

Episode 110: Our Services & How We Work

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

145. How to Repurpose Content with Amber Figlow Jan 16, 2024

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following:

Amber's origin story
Shifting into a personal brand from having an agency
Expanding free content & resources for everyone
How social media marketing has evolved
The difference between the "how" and the "why"
Diversifying your content across platforms
Repurposing content and how to make it work for you
Social media predictions for 2024
Tips for creating a share-able carousel
Amber's experience as the Content Director with Your Social Team
The one thing she won't automate
Michelle's content creation strategy
Recording Discovery Calls for future content and analysis

----------------------- RESOURCES:

Episode 108: Social Content "icks" with Amber Figlow A Creative Co

----------------------- Guest info: To learn more about Amber, and her fantastic insights, follow her on Instagram, YouTube and TikTok @AmberFiglow, or visit her website AmberFiglow.com. And.... She just launched her podcast, The Content Collective. Check it out! Don't miss out on her FREE Airtable Content Planner! Download it here ;) ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

144. 2024 Design Trend Predictions Jan 09, 2024

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following:

How you can predict design trends
Trend #1: Cherry, chocolate and silver
Trend #2: The bow-adorned ballerina
Trend #4: Neon fauvism & sheer surreal
Trend #5: Foodie-torial
One thing you should do and one thing you should NOT do for your brand's visuals

----------------------- RESOURCES:

Blog: 2024 Design Trend Predictions: The Aesthetics You’re About to See
Read Nylon's article: Fashion's Bread Obsession is Recession Camp at Best
2024 Design Trend Predictions Pinterest board

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

143. Building a Slow Fashion Brand with Kristian Hansen Jan 02, 2024

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following:

Lessons learned from working in the startup world
How the brand and product work together harmoniously
Community-based branding and sorting through crowd-sourced data
Creating a website customizer and the secret behind a quick turnaround
The importance of the founder's story
Trusting your experiences to overcome challenges
The creative freedom that TikTok allows
Why storytelling drives successful marketing

----------------------- RESOURCES:

Read $100M Leads by Alex Hormozi

----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

142. Client Case Study: Fit Boss Blueprint with Reuben Brooks Dec 26, 2023

Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps personal trainers and fitness coaches take their businesses online and scale it to 6 figures within 6 months or less. ------------------------- In today's episode, we cover the following:

Reuben's origin story as a fitness coach
Why he decided on the rebrand project
What makes his approach work
Roadblocks prospective clients
Personal brand vs. business brand and finding that separation
Why video marketing is so powerful
How much further AI can take your imagination and business
A client success story of Reuben's
How Reuben combats resistance and stays on track
How self-esteem and self-improvement are intertwined
Reuben's predictive on where his tracking data will be in the future

----------------------- RESOURCES:

Take the Predictive Index Test

----------------------- Guest info: To learn more about Reuben and Fit Boss Blueprint, follow him on Instagram and TikTok@ApprovedByBrooks, or visit his website fitbossblueprint.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr Dec 19, 2023

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney’s leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California’s top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won’t believe it’s instant! ------------------------- In today's episode, we cover the following:

How Whitney started her marketing agency
Brands that are killing it in the marketing game
Her experiences in being a founder for Get Supr and an investor for brands like Mela Water
Common misconceptions about marketing and launching
The entrepreneur's journey to brand success
Marketing forecasts in person and on social media
Whitney's 30th birthday recap
Whitney's favorite recent projects
Whitney's advice to consumer brands launching their company
The value of having a strong social network (even when you're established!)

----------------------- RESOURCES:

Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15

----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

140. Should You Keep Your Brand Launch a Secret? Dec 12, 2023

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following:

Understanding brand launches in the digital era
How to promote your brand before the launch to increase relationship building within your community
Factors to consider before deciding to bring your audience along for the entire journey
Creating anticipation and excitement for your audience
Considering a hybrid approach
Debate over revealing new branding now or later

----------------------- RESOURCES:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

139. Launching a Podcast with Whiskey and Lace Dec 05, 2023

Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday suppers on her Instagram stories, and tends to use the f-bomb as a sentence enhancer. She recently launched her podcast, Whiskey and Lace, where she takes her followers on an even deeper experience like they haven’t seen from her before! ------------------------- In today's episode, we cover the following:

How Erika got into podcasting
Setting intentions for your podcast
The benefits of dividing a podcast series into seasons
What creating a podcast with MKW Creative Co. & Berta Wired was like
Erika's experience of launch day
Sharing personal opinions online
The power of podcast ads
How podcast episodes are evergreen and perfect for repurposing content
How podcast charts work
Launching merch and how it's an extension of her brand
Envisioning events in future years

----------------------- RESOURCES:

Listen to the Whiskey and Lace podcast!
Episode 118: How to Pitch

----------------------- Guest info: To follow Erika's dynamic content, you can follow her on Instagram and TikTok @WhiskeyAndLace, or visit her website whiskeyandlaceblog.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

138. 10x Your Biz and Build a Life You Love with Whitney Alexandra Nov 28, 2023

Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She guides entrepreneurs out of overwhelm and into their first taste of real freedom, joyful growth, and their first six-figure months. Whitney’s spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time—often up-leveling every area of their lives and businesses in a matter of mere months. ------------------------- In today's episode, we cover the following:

What performance coaching is
Staying in your zone of genius as an entrepreneur
Burnout culture and the money blocks that come with it
Things that drive Whitney up the wall in the online business space
Powerful shifts happening in the online business space
Stepping into the future you with Fabulous Fridays
Boundary and communication issues that cause burnout
How to practice saying 'no' as a business owner
Having confidence in setting the prices you want
Business audit ideas for the end of the year and how to 10x your business
Whitney's European summer recap

----------------------- RESOURCES:

----------------------- Guest info: To learn more about Whitney's fantastic insights on living the life you desire, you can follow her on Instagram and Facebook @Whitney.Alexandra, or visit her website WhitneyAlexandra.co. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

137. Cracking the Social Media Code with Amber Broder Nov 21, 2023

Struggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Media Management in her junior year of college - a hard right turn from her original career path of going into politics - and after landing her first few clients, decided to niche down to interior designers. Over the last two years, ABC Social Media Management has helped make social media feel as easy as 123 for almost 70 clients, supporting them with IG audits, strategy sessions, and full management. ------------------------- In today's episode, we cover the following:

ABC Social Media Management's services, from basic social media audits to VIP managing services
Creating meaty content in a specialized industry
The pressures of one-person marketing teams
The value of business mindset and other non-negotiables for prospective clients
Navigating client expectations and the constant changes in social media
Don't chase high-follower numbers on Instagram
Amber's philosophy on the influencer market
Use Pinterest for inspiration, NOT for content theft
Common social media misconceptions debunked

----------------------- RESOURCES:

Snag Amber's IG VIP Weeks for only $797 (available for the first 3 who book!)
Grab Amber's social media freebies
Episode 127: Common Branding Mistakes
Episode 120: Canva and Pinterest with Brodi-Rose Newsome

----------------------- Guest info: To learn more about ABC Social Media Management and the services they offer, you can follow them on Instagram, TikTok, and Facebook @ABCSocialMediaManagement, or visit their website, abcsocialmediamanagement.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

---------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

136. How to Scale Your Business Sustainably with Lauren Goldstein Nov 14, 2023

Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein. Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business. Lauren Goldstein is the founder and CEO of the award-winning and globally-recognized business consulting firm Golden Key Partnership. Her clients lovingly call her "The Biz Doctor" (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business so that they can have more freedom, impact, success, and happier teams and can breathe a much-needed sigh of relief. She's been featured in Thrive Global, Huff Post, and Authority Magazine and is a trusted expert to Fortune 500 companies like Apple, Nike, and AT&T. ------------------------- In today's episode, we cover the following:

How she creates her client's journey
Legacy business vs. lifestyle business
Growing vs. scaling your business
How she helps her clients be true leaders
Why your team's personality and their job titles matter
Top tech issues she sees in her client's businesses
The rule of 3 to implement with your team
Being proactive in limiting your distractions
Why taking responsibility is essential for success

----------------------- RESOURCES:

Listen to Lauren's podcast, The Biz Doctor

----------------------- Guest info: To learn more about Lauren and her fantastic insights, follow her on Instagram @ItsLaurenGoldstein and Facebook @Lauren.E.Goldstein and visit her website, goldenkeypartnership.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

135. Making Enemies, Gaining Fans with Snask Creative Agency Nov 07, 2023

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey. SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks, and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real - you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world-class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask. ------------------------- In today's episode, we cover the following:

The concept behind "making enemies"
Their favorite case studies
What their creative process is
Allowing yourself to fail
The people work that goes into running an agency
Does AI solve problems?
How AI and algorithms can predict and limit choices
Celebrating your accomplishments

----------------------- RESOURCES:

----------------------- Guest info: To learn more about Snask Creative and their bold creations, follow them on Instagram and Facebook @snasksthlm, or visit their website, snask.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

134. How to Build your Brand Architecture Oct 31, 2023

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you! ------------------------- In today's episode, we cover the following:

The definition and importance of brand architecture
Monolithic vs. sub-brands vs. pluralistic
Benefits of building your brand architecture
Advice to passionate, multi-hyphenate entrepreneurs
Reevaluating your brand architecture
Tips for building an effective brand architecture

----------------------- RESOURCES: Episode 127: Common Branding Mistakes ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

133. Midjourney & AI Part 2 with Lauren deVane Oct 24, 2023

Can you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta. Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------- In today's episode, we cover the following:

Using Midjourney for the San Diego Open
How AI is a collaborator vs. a shortcut
Cheat codes for Midjourney
Brands that are using AI in a fun way
Representation in branding with AI
Other AI tools Lauren uses in tandem with her business
Ethical considerations of AI
Verification needs for media content and the value of consumer choice
Education is ever-evolving
Why robots are a supplement and not a replacement for human experts

----------------------- RESOURCES:

Episode 117: Midjourney & AI with Lauren deVane
Creating AI art with Stable Diffusion
Google's conversational AI tool: Bard
Image captions and video summaries with SceneXplain
Your personal AI with PI

----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her website, TheBemusedStudio.com . ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

132. Raising Entrepreneurs with Little Gloss Boss Oct 17, 2023

Non-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was just 3 years old when she fell in love with lip gloss and nail polish. They'd spend all day shopping for Lip Glosses and Nail Polishes that they decided to make their own. A Lip Gloss that was safe and free from chemicals. One that would provide moisture and shine, and an added boost of confidence. Together they host various events that impact their community and the people around them. We are inspired by all of our supporters and hope they are inspired by us. ------------------------- In today's episode, we cover the following:

The origins of Little Gloss Boss
The role of makeup for self-expression
The 'boss' mentality
The four types of gloss they offer
Listening and acting on customer feedback promptly
Marketing streams that have been the most successful
Empowering moms with the "Mom's Hussle Harder" hat
Future plans for Little Gloss Boss

----------------------- Guest info: To browse Little Gloss Boss, you can follow them on Instagram, TikTok, and Facebook @LittleGlossBoss, or visit their website, littleglossboss.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

131. Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation Oct 10, 2023

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites. Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates dentistry! She started as a social media sensation on Twitter back in 2012, known as Dental Hygiene Problems. Soon, she realized there wasn't a brand that represented dental professionals like her. So... she started Dental Hygiene Nation in 2015! Today, they sell toothy accessories, apparel, and even a dental subscription box just for dental professionals. ------------------------- In today's episode, we cover the following:

How niching down serves you
The nitty-gritty of running a merch brand
Devising campaigns and knowing which trends to hop on
Creating a subscription box
Creative burnout
Using Chat GPT and Midjourney to push the envelope
Prompt ideas for unique ideas on Midjourney
Outsourcing to encourage freedom and fun in your biz
Hot tip to connect with brands on Threads

----------------------- RESOURCES:

Episode 057: Client Case Study - Dental Hygiene Nation

----------------------- Guest info: To browse Dental Hygiene Nation's merch, you can follow them on Instagram and TikTok @dthynation, on Facebookat Dental Hygiene Nation, or visit their website, dentalhygienenation.com and save 10% when you subscribe for a year! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

130. Designing your Brand's Website with Georgia Kaye Oct 03, 2023

Welcome back MKW Creative Co. web design partner, Georgia back on the podcast! In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level! Georgia is a St. Louis-based website designer specializing in WordPress and Showit, and also offers VIP Day education for designers. She intentionally designs with future growth in mind, making sure that your website can easily be updated as your business grows. Georgia has worked with 150+ clients across all industries including real estate, marketing agencies, construction firms, wedding professionals and educators, several of which have been featured in Forbes, Medium, Realtor.com, The Knot & more. ------------------------- In today's episode, we cover the following:

The services that she offers
How branding makes ALL the difference in your web design
Knowing your goals and the content you want on your site
Working with e-commerce platforms
Questions she asks before starting on a design
Her website design process
The value-add that AI brings to the table
Creating with Midjourney
Tips for using ChatGPT-4 to write in your brand voice
An exciting IDX template launch for Showit

----------------------- RESOURCES:

Episode 061: Life According to Web Designer Georgia G. Kaye
Get on the waitlist for the FIRST-EVER IDX Add-on website templates for Show-It

----------------------- Guest info: To learn more about Georgia fantastic insights on web design, you can follow her on Instagram, TikTok, and Facebook @georgia.g.kaye, or visit her website, www.georgiagkaye.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

129. What is a Fractional CMO? with Aimee Schuster Sep 26, 2023

Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor and improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider. Tune in to gain valuable knowledge and practical advice for navigating the ever-evolving business landscape! ------------------------- In today's episode, we cover the following:

What is a fractional CMO?
What is "selling the invisible"?
Different stages of marketing funnel for organizations
The value of SEO and sales methodologies
Top struggles working with founders: AI's impact in the job market
Scaling your business beyond yourself
Trends in workplace cultures
Benefits of working in-person
Sources that inspire Aimee's work

----------------------- RESOURCES:

Read The E-Myth by Michael E. Gerber
Read Built to Sell by John Warrillow

----------------------- Guest info: To learn more about Aimee and her incredible insights on marketing you can follow her on LinkedIn, @AimeeHSchuster website, bandwidthstrategy.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

128. Meet the Team: Online Business Manager Cody Garner-Howe Sep 19, 2023

Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe! In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners. Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. Tune in to gain valuable insights from Cody's experience and discover new ways to improve your own business! ------------------------- In today's episode, we cover the following:

Creating a smooth onboarding process with Dubsado
Cody's top organizational tools
What is a CRM and the value of tracking your client relationships
Day in the life of working with MKW Creative Co.
Launching her business and the services she's planning on
How an OBM can add that customization for sending off fire proposals
How setting up systems allows for smooth client conversations
Maintaining team efficiency for success and growth

----------------------- RESOURCES:

Episode 119: Meet the team. Video editor Josefina
Sign up for Dubsado

----------------------- Guest info: To learn more about Cody, you can follow her on Instagram @CodyOBM, or visit her website, codygarnerhowe.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

127. Common Branding Mistakes Sep 12, 2023

Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! ------------------------- In today's episode, we cover the following:

Mistake #1: A lack of brand identity
Mistake #2: Not understanding your target audience
Mistake #3: Putting all of your eggs in one social media basket
Mistake #4: Not repeating yourself enough
Mistake #5: Ignoring your audience feedback
Mistake #6: Inconsistent in messaging and copy
Mistake #7: Changing your ideas too often
Mistake #8: Not taking risks

----------------------- ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

126. 2023 Cymbiotika San Diego Open with Ryan Redondo Sep 05, 2023

Attention, tennis fans and newbies! Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is community-focused. If you're in the San Diego area you'll want to explore this thrilling event where tennis meets fun, health, and community. Ryan Redondo is the Tournament Director for the 2023 Cymbiotika San Diego Open. Additionally, Ryan is the CEO of Youth Tennis San Diego, the 501c3 non-profit organization that owns and operates the Barnes Tennis Center where the event is held. The Barnes Tennis Center is a two-time National Facility of the Year recipient in the last three years and serves over 10,000 children throughout the city of San Diego. Ryan is also the CEO of Taktika Padel and the San Diego Stingrays (franchise in the Pro Padel League). Taktika Padel is the largest proprietor of Padel operations in the United States. Ryan is a two-time All-American out of San Diego State University and is dedicated to promoting and serving the city of San Diego through racquet sports. ------------------------- In today's episode, we cover the following:

What the Cymbiotika San Diego Open is
An overview of the week: What to expect
The partnership with Cymbiotika
Exploring the theme for the event: Women in Wellness
How Ryan has seen the WTA grow over the years
How important branding is for an event
Players to look out for this year
The value of the Cymbiotika San Diego Open for the community

----------------------- RESOURCES:

Buy tickets to this year's Cymbiotika San Diego Open

----------------------- Guest info: To learn more about the Cymbiotika San Diego Open, follow them on Instagram @SanDiegoOpen and Facebook@SanDiegoOpenSD, or visit their website, wtasdopen.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

125. Bday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered States Aug 29, 2023

How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're interested in the wedding side of things, Sarah shares her insights on the value of selecting a theme to go deep in the planning. As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry's top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties. ------------------------- In today's episode, we cover the following:

Selecting a vacation home: the importance of location and aesthetics
Creating an invitation box that both celebrates the receiver and sets the tone of your event
Tiptoeing the line between relatable and aspirational
Sarah's thoughts on the wedding industry
How she'd go around creating a Barbie-themed wedding that is not kitschy
Designing a wedding welcome bag
Using TikTok to create organic and unique behind-the-scenes wedding content
Trend alerts: handwritten stationery and maximalism
Creating memorable experiences

----------------------- RESOURCES:

---------------------- Guest info: To follow Sarah's destination wedding adventures, you can follow her on Instagram and TikTok @SisteredStates, or visit her website, sisteredstates.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

124. Scaling as a Freelancer with Sydney Edwards of Seeside Creative Aug 22, 2023

If you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you! Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive into their analytics, and grow their revenue. As the founder of Seeside Creative, Sydney combines her design, marketing, and strategy expertise to provide tailored solutions for her clients. With a focus on building long-term relationships and a data-driven approach, she helps businesses not only thrive but connect with their customers. ------------------------- In today's episode, we cover the following:

Sydney's origin story and how she helps her clients
Michelle and Sydney's collaboration with Hotel Lobby Candle
Lessons learned since starting her business
Finding the balance and reigning it in when necessary
Brands leaning into micro-influencers to bring in more revenue
Maintaining and building client relationships
Starting as a freelancer and pricing yourself: first, get paid to learn
Work and travel: structuring your business in alignment with the lifestyle you desire

----------------------- RESOURCES:

Episode 113: Hotel Lobby Candle with Lindsay Silberman
Want branding, marketing, or entrepreneurship advice? Leave Michelle a voicemail on SpeakPipe for a chance to have your question answered on the podcast!

----------------------- Guest info: To follow Sydney's journey, you can follow her on Instagram @SeesideCreative, or visit her website, seesidecreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

123. Financially Fit with Shay Bacani Aug 15, 2023

In today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape. Shay Bacani is a renowned CFO and Financial Strategist with a focus on multi 6 to 8-figure brands. With over half a decade of experience in corporate accounting and finance at Fortune 500 companies, coupled with serving over 100 clients, Shay's passion lies in guiding women towards sustaining and retaining their wealth while building legacy businesses. Her specialization in wealth retention and management brings an abundance of knowledge and a proven track record to each client she serves. Shay is dedicated to empowering female-led brands on a global scale, helping them become more powerful and profitable. Get ready to kiss financial stress goodbye and embrace your business's financial success. ------------------------- In today's episode, we cover the following:

Shay's origin story
Women business owners and the shame of not knowing how to approach finances
Glossary of terms to know if you're new to financial literacy
Separating yourself from your business
The lack of transparency with certain businesses on social media
The caution and excitement that AI brings
AI and banking (plus the importance of data security!)
The power of context when engaging with ChatGPT

----------------------- RESOURCES:

Head over to Shay's Instagram @CentureFinancial for her Financial Foundations Masterclass.

----------------------- Guest info: To learn more about Shay and her fantastic financial insights, you can follow her on Instagram @CentureFinancial and TikTok @ShayInFinance, or visit her website www.centurefinancial.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

122. Producing a Photo/Video Shoot Aug 08, 2023

It's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe. ------------------------- In today's episode, we cover the following:

Things to consider when planning a photo/video shoot
What was included in the deck, Michelle sent to VIBEHAUS so they knew the vision
Honing in on the goals of the shoot
The types of desired shots and locations
Having a dress code for you and your team
Capturing B-rolls
Showcasing each team member and their voice/perspective
Don't forget to add in the fun

----------------------- RESOURCES:

Hire VIBEHAUS for your brand's next photo/video shoot

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

121. Let's Thread with Ashli Pollard Aug 01, 2023

With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again! But how do you approach it as a business owner? 🤔 In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's). Tune in and learn some tips on showing up authentically as a business owner on socials and building your community! Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing. ------------------------- In today's episode, we cover the following:

How her business has evolved
What Threads is and what it does right
Don't do your business like Facebook
Why Threads shows how strong your brand voice is
The freeing element of Threads
Brands who are killing the brand voice game
The end of direct sales and the art of community
Breaking down: stopping the strategy of sharing proof of revenue and pressure of creating a course
Imposter syndrome and not comparing your day 1 to someone's day 5000
Starting a podcast

----------------------- RESOURCES:

Episode 085: Life According to Business Consultant Ashli Pollard
Apply to be in the next cohort of The Roundtable 2024
Join The Do-ers
Scroll down and take the 2-minute Business Archetype Quiz

----------------------- Guest info: To learn more about Ashli's fantastic insights on marketing, you can follow her TikTok @ashli_p, and her team on Instagram @teamapconsulting and visit their website, teamap.consulting. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

120. Canva and Pinterest with Brodi-Rose Newsome Jul 25, 2023

Hot tips for Canva AND Pinterest packed into one bite-sized episode? 🤯 From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners. Bro is the Creative Director of Brodi-Rose Creative Co, a design agency focusing on building brands for vibrant and bold businesses. As a qualified Graphic Designer and approved Canva Creator, Bro has worked with businesses to deliver custom Branding built in Adobe, with tangible, editable Canva Templates that allow her clients to use their assets. Bro has built a portfolio of over 100+ brands, with a Pinterest monthly views base of 3-4 million. Bro is driven to help women who are hell-bent on creating a lifestyle that isn't tied to a desk, traditions, expectations or the "that's just how it's always been done" way. The renegades, the powerhouses, the rule-breakers, the take-the-path-less-beaten ones. Bro is based in Queensland, Australia, and works with brands worldwide to create visual identities that stand out from the crowd. ------------------------- In today's episode, we cover the following:

Canva 101
How Canva has made design accessible
What makes a good Canva template?
Canva's latest AI features
Creative assets and passive income opportunities
Commercial licensing on Canva
Which features to focus on Pinterest
Usage rights on Pinterest
Using Pinterest with your clients for brand inspo
Canva and Pinterest hot tips!

----------------------- RESOURCES:

Episode 065: Life According to Canva Designer Brodi-Rose Newsome
Score FREE access to the Canva Brand Hub Masterclass, 6 Canva Hacks for your business, and 10 x FREE Canva Reel Cover templates, when you subscribe to Brodi-Rose's email list!
Learn how to leverage Canva with Canva Fundamentals for Small Business

----------------------- Guest info: To learn more about Brodi-Rose's fantastic insights, you can follow her on Instagram @brodirose and TikTok@BrodiRoseCreativeCo, or visit her website at Brodi-Rose.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

119. Meet the Team - Video Editor Josefina Jul 18, 2023

Today we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina! In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to miss out on this episode. Josefina Pereyra is a talented professional from Argentina, currently residing in Sunny Florida. With a background in graphic design, she followed her dreams to the US, where she dove headfirst into the world of marketing, pursuing her MBA. Josefina wears many hats, including the coolest one of all—being a supermom. Balancing the joys of motherhood with her professional aspirations, she's mastered the art of freelancing, bringing her skills and passion to the forefront. When she's not conquering the mom life, you'll find Josefina unleashing her video editing wizardry at MKWCC. With an ability to transform footage into captivating visual stories, she adds that extra touch of magic to every project. ------------------------- In today's episode, we cover the following:

The role of a videographer vs. video editor
Which video tools Josefina uses
How she approaches video editing
Editing podcasts and capturing captivating snippets
The power of motion capture and captioning videos
Favorite types of videos to receive from clients and least favorites
Tips for creating video content with your phone
Using sound effects for elevated brand content
What it's like being a remote video editor and mother of a newborn
Tips for podcasters who are video recording their episodes

----------------------- RESOURCES:

All-in-one video editor: CapCut
Adobe Premiere Pro

----------------------- Guest info: To learn more about Josefina, you can follow her on Instagram and TikTok @JosefinaVideo. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

118. How To Pitch Jul 11, 2023

We should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your fave brands! This is a podcast episode you'll want to add to your favorites bar, and if you've found it helpful, please share it with fellow creatives! ✨ ------------------------- In today's episode, we cover the following:

What is UGC content, and why do brands like them
What Michelle includes in her pitch deck: "UGC content proposals."
Creating a variety of fun and engaging opportunities for the brands
Don't forget to include demographics!
Creating a sheet and the columns you'll want to include to keep on track
The EXACT successful email that Michelle sent to one of her dream brands for a pitching opportunity
Michelle's goals for pitching UGC

----------------------- RESOURCES:

Join the Kiss My Aesthetic Facebook Group and search: pitch deck to find some brag-worthy content proposal pitch decks

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

117. Midjourney & AI with Lauren deVane Jul 04, 2023

AI is not coming for your job! On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!) In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta. Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ----------------------- In today's episode, we cover the following:

What is AI?
How is Midjourney different from ChatGPT?
Why understanding design terminology is helpful when using Midjourney
The legality of using AI-generated images
The importance of fact-checking when using AI
How to use AI as a creative tool
Embracing AI for a competitive edge

----------------------- RESOURCES:

Join the BAIS CAMP waitlist
Unlock the knowledge in podcasts with Snipd
Take smart meeting notes with Colibri
Get started on Midjourney

----------------------- Guest info: To learn more about Lauren and her distinct style, you can follow her on Instagram @TheBemusedStudio, or visit her websiteTheBemusedStudio.com. Use code KISSMYAI for 15% off the BAIS CAMP course when it launches or 15% off a 1:1 Chatbot and Chill session! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

116. Creative Agency Life with Adelaide Matte of AMD Creative Co Jun 27, 2023

Are you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee? Then you'll want to tune into this week's episode! Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative branding process, this episode is packed with insightful takeaways to infuse into your creative business. Adelaide Matte is the owner of AMD Creative, an award-winning branding, content creation, and social media agency operating out of Birmingham, Alabama. ------------------------- In today's episode, we cover the following:

Her origin story
How life coaching and branding mix
AMD Creative Co services and her website design process
How her role at her agency has evolved as she has grown her team
Recharging your batteries as a business owner
How to go from solopreneur to beginning to hire a team
Empowering your employees
Favorite brand trends
Why sharing your process and going live is the valuable content you need on your socials
General advice for entrepreneurs

----------------------- RESOURCES:

Episode 055: Life according to Creative Agency Owners - Adelaide Matte of AMD Creative

----------------------- Guest info: To learn more about Adelaide and follow her adventures, you can follow her on Instagram and TikTok@adelaidethecreator, her agency @amdcreative.co, and visit her website amdbirmingham.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

115. Rock Hill Cheese with Sara Hunt Jun 20, 2023

Have you ever wondered what artisanal cheese even is and what's so special about it? On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an art as it is a science. This episode will entice you to create your next charcuterie board! Sara Hunt is the head cheese maker at Rockhill Creamery. She started making artisan cheese on the historic Rockhill farm with the original business founders Pete Schropp and Jennifer Hines over ten years ago, and today she is helping the new Hemsley Ventures owners keep the craft of making raw milk, natural rind cheese alive in Cache Valley. ------------------------- In today's episode, we cover the following:

Her backstory and getting started in cheese-making
How cheese is actually made
What are cheese curds and where they fall in the cheese-making process
Ways to group cheeses
Cave-aged cheeses
How to tell the difference between good and bad mold on cheese
How cheese making is both a science and an art
What makes Rockhill Creamery unique
Why artisanal cheese is more expensive
Her favorite Rockhill cheeses
Her vision for Rockhill Cheese

----------------------- RESOURCES:

----------------------- Guest info: To learn more about Rockhill Creamery and their delicious products, you can follow them on Instagram and Facebook@RockhillCheese and visit their website https://www.rockhillcheese.com/. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free a at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

114. How to Brand a Podcast Jun 13, 2023

You asked, and we're delivering! This solo podcast episode is all about branding a podcast. This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podcast is crucial in creating a brag-worthy podcast. ------------------------- In today's episode, we cover the following:

Why starting a podcast is a valuable business tool
Our 3-phase approach for launching your podcast
Phase 1: Working with Berta Wired and nailing down pre-production
Phase 2: Covering your media kit
Phase 3: Recording the podcast!
Podcast merch: don't overlook it!

----------------------- RESOURCES:

Episode 100: Season 2 wrap-up with Berta Wired

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

113. Hotel Lobby Candle with Lindsay Silberman Jun 06, 2023

Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. When Hotel Lobby Candle first launched in October 2020, the candles sold out in 24 minutes, garnering interest from luxury retailers like Neiman Marcus. They now carry the brand both in-store and online. Prior to launching her candle brand and lifestyle blog, she spent a decade as a magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ. She splits her time between New York City & Miami with her proud Instahusband (whose Instagram handle is, in fact, @instahusband) and her mini dachshund, @longhairpierre. ------------------------- In today's episode, we cover the following:

Hotel Lobby Candle origin story and coming up with the name
Creating their signature scent
How they approach creating scents and exploring their various collections
What sets Hotel Lobby Candle apart from other candle brands
The differences between paraffin and soy candles
Their concierge and leaning into a true five-star experience for their customers
How strong their community is and the eloquent reviews they receive
What's next!

------------------------- RESOURCES:

Episode 033: Hotel Lobby Candle Origin Story with Lindsay Silberman

----------------------- Guest info: To follow Lindsay's adventures, you can follow her on Instagram and TikTok @lindsaysilb and view Hotel Lobby Candle's intoxicating products on Instagram and TikTok @HotelLobbyCandle or visit their website, hotellobbycandle.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

112. Creative Process with Natalie McMillan May 30, 2023

We're so excited to welcome Natalie back to the podcast! If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in. In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't what will create a memorable brand. Natalie McMillan is a Los Angeles-based artist, designer, small business owner, and host of the popular "Am I Doing This Right?" Podcast. She is the creative force behind her own brand, where she offers a revolving door of jewelry collections, fragrances, and more. With a lifelong passion for creativity and an eye for design, Natalie has gained recognition in the industry for her unique artistic style and designs. In her free time, you can find her enjoying a margarita, seeing a movie, or hanging out with her toothless bulldog, Zeppelin. ------------------------- In today's episode, we cover the following:

Natalie's creative process
Trend cycles: from clothing to social media
Why your personal style will always prevail
Jewelry collections that Natalie has created
Designing fragrances and where she has gotten her inspiration from
Pinning how she wants her customers to feel
Thoughts on Instagram and Tik Tok and community engagement
Her goals for the future, plus ins and outs for 2023

----------------------- RESOURCES:

Episode 076: Life According to Jewelry Designer Natalie McMillan
Listen to Natalie's podcast: Am I Doing This Right?
Shop Natalie's creations and score 15% off with the code: MKWNM15

----------------------- Guest info: To shop Natalie's creations and to follow her journey, you can follow her on Instagram @nataliemcm and TikTok@natalie.mcm, or visit her website, natalie-mcmillan.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

111. Working Styles & Community with ESM Creative May 23, 2023

Are you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have. Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Creative Studio, a full-service creative studio dedicated to cultivating brands and content for creators and businesses that are intentional. She is a farmers market fangirl who loves a good book and a coffee shop. ------------------------- In today's episode, we cover the following:

Emma's style
How she got into the freelance space straight after school
Organizational system secrets and tips
Sharing your process on social media (even if it's messy)
Adding details for a humanized approach in your business
Emma's favorite projects and gif-creation
Ways to build community and social media (and why it's important)

------------------------- RESOURCES:

Get 20% off ESM Creative's Print & Template Shop with code: MKW20
Listen to Emma's podcast, Sorted.
Run your business with Hello Bonsai
Organize your work with Notion

----------------------- Guest info: To learn more about ESM Creative and colorful work she does, you can follow her on Instagram and TikTok@ESM.Creative, or visit her website, emmamcgoldrick.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

110. Our Services & How We Work May 16, 2023

Have you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpose any part of this! Tune in to find out why brag-worthy is what we do best! ------------------------- In today's episode, we cover the following:

Branding is just the start
Taking you through our contact form
Proposals, contracts, and invoices
Our onboarding and offboarding process
A week-by-week overview of our brand design process

----------------------- RESOURCES:

Episode 023: Everything in My Brand Questionnaire

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

109. One Concept Method with Hayley Fedders Studio Seaside May 09, 2023

Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers. Fast forward to today, where she put the hard work in to move beyond stressful, penniless months, and her design studio, Studio Seaside, has turned into so much more than what she had originally imagined. These days she splits her time between client design work and helping fellow brand designers through her online course, Brand Process Savvy. ------------------------- In today's episode, we cover the following:

How Hayley got into graphic design and her origin story
The power of blogging and educational content
How Hayley's style has evolved and the brands she typically focuses on
The value-add of the One-Concept Method
The brand designer's process and her favorite and least favorite parts of it
How ChatGPT can be utilized to benefit your business
Finding clients via TikTok and managing the varied feedback on the platform
Blocking out time to do things for you as a freelancer so you don't feel fried at the end of the day
Hayley's ins and outs for 2023

------------------------- RESOURCES:

Brand Process Savvy by Studio Seaside
Savvy Series by Studio Seaside
Studio Seaside's FREE Workshop May 18th: The One Concept Method
FREE Workshop: How to Attract High-End Clients
Episode 108: Social Content 'icks' with Amber Figlow A Creative Co.

----------------------- Guest info: To learn more about Hayley and her fantastic insights, you can follow her on Instagram and TikTok @Studio.Seaside, Facebook @Studio.Seaside.Branding or visit her website at studioseaside.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

108. Social Content 'icks' with Amber Figlow A Creative Co. May 02, 2023

The content queen is here! On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness. Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local, small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following:

How Amber defines digital marketing
Repurposing your content
Experimenting with your content strategically
Systems and tools she uses
Her opinions on AI
Why you don't need to be on every platform
Spammy practices on social media
Abundance over scarcity
Marketing on YouTube

------------------------ RESOURCES:

FREE download: The Content Batching Guide
Amber's course: The Content System
Descript: podcast and video editing

----------------------- Guest info: To learn more about Amber, and her fantastic insights, you can follow her @a_creativeco on Instagram, TikTok and as amberfiglow on Facebook, or visit her website. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

107. Charity Golf Tournaments with Katharine LiMandri Apr 25, 2023

Your favorite redhead is back! On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert. A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations. As an Online Business Manager, she works closely with clients to customize and streamline operations, creating more time for them to focus on their talents and what they do best. She tailors services to fit their exact needs, taking the burden of the day-to-day business operations, social media, or (insert your least favorite work task here) off their plate. Katharine is a native San Diegan and an avid golfer. ------------------------- In today's episode, we cover the following:

Katharine's love of golf and getting into the swing of it
Similarities between golf and entrepreneurship
Planning a golf tournament without being a golfer vs. planning them as an avid golfer
The revenue streams that are possible with golf tournaments
What are the things to keep in mind
Creating unique and desirable experiences for the guests
The stats for Giving Greens—the inaugural Savvy Giving by Design Golf Classic
Favorite golf hole stations at the tournament
Things to keep in mind for next time
Katharine's ins & outs for 2023

----------------------- RESOURCES:

----------------------- Guest info: Want Katharine to plan your next golf tournament? You can follow her on Instagram @katharinelimandri or check out her website, katharinelimandri.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

106. Art & Identity with Lindsey Cherek Waller Apr 18, 2023

On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation. Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries - encouraging us to take up space, embrace play and imagine the possibilities to construct a better world. ------------------------- In today's episode, we cover the following:

Their origin story and entrepreneurial roots
Her college experience and moving across the country
Things we wish we'd learned in school
Finding their artistic style
Their portraiture project and still life work
Living in a small town vs. metropolitan city as a queer person
Controversial art
Being an artist on social media and behaviors that grind her gears
Dinner parties and pouring the energy into the people you value

----------------------- RESOURCES:

Episode 078: Life According to NFT Artist Katie Langhammer
Episode 069: Life According to Doodler Alisa Wismer
Judy Chicago: The Dinner Party

----------------------- Guest info: To check out Lindsey's electric work, you can follow them on Instagram and TikTok @lindseycherekwaller or visit their website lindseycherek.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

105. How I Started my Brand Design Business Apr 11, 2023

You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business. After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today. ------------------------- In today's episode, we cover the following:

Michelle's university experience and discovering new media
From designing posters to the beginning of starting her business
Combatting imposter syndrome with networking
Becoming a digital nomad
Rebranding from MKW Graphics to MKW Creative Co.
Niching down and becoming a true specialist
Creating her team and a sustainable work environment
The privileges she had starting out

----------------------- RESOURCES:

Episode 002: How I Started My Brand Design Business
WiFi Tribe

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

104. Business Basics with Anna Wojtowicz Apr 04, 2023

Reminder: YOU are your safest bet (in general, but especially your career!). That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you. Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business consulting firm for female founders looking to start and scale impact-driven legacy brands using her 10 years of marketing experience at brands like Martha Stewart & The Smithsonian. She has helped hundreds of millennial female entrepreneurs not only scale their businesses but create impact, break generational habits around mindset & money, and step into their authority with a lifestyle that matches. ------------------------- In today's episode, we cover the following:

Meeting Anna and her journey going from corporate marketing to running her own firm
Dream jobs turning sour
Getting comfortable saying "no."
The differences between a business vs. a brand
The core values that Anna holds in her business
Key pillars she helps her clients define
Hot takes about brands' social media tactics
Staying curious and being aware of analysis paralysis
Recommendations for finding the balance between life and business
Suggestions for brands that are looking to become a legacy brand
Anna's ins and outs for 2023

----------------------- RESOURCES:

Enroll in The Limitless Mastermind
Listen to The Limitless Podcast

----------------------- Guest info: To learn more about Anna's fantastic insights on you can follow her on Instagram and TikTok @theawcreative, or visit her website theawcreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

103. How to name your biz with Alex Koktsidis Mar 28, 2023

"What's in a name?" Well, we're here with expert brand & product namer Alex Koktsidis to answer just that! On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind. Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She’s written ad copy and content for all kinds of businesses, and loves looking for ways to connect with audiences through words and ideas. She started Zeppelin Naming Consultancy to help brands become unstuck when it comes to naming and to supercharge their naming journey. She loves books, travel, and big ideas.   ------------------------- In today's episode, we cover the following:

Alex's origin story
Her process for creating a brand's name
Don't get discouraged if the name you wanted is in use
A name isn't everything
The sound of words
How Alex helps to organize brands with several offerings
Choosing a name that tells a story
Brand guardrails aren't limiting—they're liberating
Alex's ins and outs for 2023

----------------------- RESOURCES:

Episode 029: Writing Better Brand Copy with Emma Givens
Episode 048: Branding a Brand Family

----------------------- Guest info: For more on Alex and Zeppelin Naming Consultancy, you can follow them on Instagram @zeppelinnaming or visit their website zeppelinnaming.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

102. Internet Culture with Jo Johnson Overby Mar 21, 2023

Have you ever wondered how to approach comments on social media with more empathy? How do you avoid elevating your comment section and remain chill even when you get nasty replies? We're so excited to welcome back Jo Johnson Overby on the Kiss My Aesthetic podcast as she gives her insights on these topics! On today's sweet and inspiring episode, Jo shares how she has open dialogues with her audience, privilege, and having & maintaining a large, close-knit group of girlfriends. Jo Johnson Overby is a content creator, wife, mom, and caretaker. She hosts the Middle Ground Podcast and Oversharing with the Overbys podcast. A vibrant and multi-talented entrepreneur, Jo has been a wedding photographer, social media manager, and content creator. An Alumnus of the University of Arkansas with a degree in Business Management, Small Business, and Entrepreneurship, Jo is passionate about empowering others to hone their business skills to pursue their passion and turn it into an income. ------------------------- In today's episode, we cover the following:

Meet Jo and everything she does in the world of business
Why she wanted to uplevel her branding
What comes naturally to her as a content creator and what she finds more challenging
Meeting opposition on social media
What being an example in an online space is like
Acknowledging your privilege
Celebrating you and those closest to you
Jo's ins and outs for 2023

----------------------- RESOURCES:

Episode 035: Finding Joy in Social Media with Jo Johnson Overby

----------------------- Guest info: For more on Jo, you can follow her on Instagram @JoJohnsonOverby and on TikTok @JoJohnsonOverby. You can listen to Middle Ground Podcast and Oversharing with the Overbys wherever you listen to podcasts. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

101. Hemsley Ventures with Ashley Brinton Mar 14, 2023

Welcome back to Season 3 of the Kiss My Aesthetic Podcast! 🥳 We're kicking off this season with an exceptional guest, Ashley Brinton of Hemsley Ventures! In today's episode, Ashley takes us through her journey, starting at Crumbl and joining the exciting early beginnings of Hemsley Ventures. If you're a budding entrepreneur—you won't want to miss this informative and jam-packed episode! Ashley Brinton is a motivational keynote speaker, founder of AshleySpeaks, author, mom, and the Chief of Staff for Hemsley Ventures. She travels nationwide, from one-on-one consultations to high-profile conferences, to help others reach their ultimate potential. Ashley Brinton is the proud author of "Reach Higher; How You Can Go Beyond Your Personal Limitations, Struggles, and Challenges to Live an Awesome Life and Achieve Your Ultimate Potential." Ashley's passionate about helping others chase their dreams and making them a reality which is why she loves her role at Hemsley Ventures. ------------------------- In today's episode, we cover the following:

Welcome to Season 3, and exciting news
Meet Ashley: who she is and her origin story
From being a part of the journey from a start-up to an iconic brand
What Hemsley Ventures is: their brand positioning and secret sauce
An overview of all of Hemsley Ventures projects, including Polar Bear Eats, Peach Grove House, and Hemsley Ranch
Rebuilding Preston, Idaho
What it's been like for Hemsley Ventures to work with MKW Creative Co.
Ashley's advice for maintaining forward momentum
Ashley's ins and outs for 2023

----------------------- RESOURCES:

Episode 099: Client Case Study Hemsley Ventures

----------------------- Guest info: For more on Ashley, you can follow her on Instagram @Ashley.Brinton and on LinkedIn at Ashley Brinton. You can purchase her book here. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. ----------------------- This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

100. Season 2 wrap-up with Berta Wired Dec 20, 2022

WE'VE MADE IT TO EPISODE 100! 🎉 To celebrate this incredible milestone, we welcome a very special guest to the podcast—our Podcast Manager, Berta Wired! Michelle and Berta discuss how the KMA pod has evolved since Season 1, their favorite moments from Season 2, and what they're thinking about for Season 3. But this isn't just a recap of Season 2! You'll also learn about the inside scoop of creating a podcast, how Michelle structures her episodes and leads engaging interviews, plus quick tips on how to guest on your favorite podcast. -------------------------- In today's episode, we cover:

The rise of podcasts and current stats
How Berta has seen changes in the podcast industry from Episode 001 to now
Favorite podcasts to listen to
Memorable guests and episodes from this season
How to talk on a podcast and the importance of keeping the flow
Changes between Seasons 1 & 2
The benefits of interviewing your team members
Berta's favorite podcast tools
Ideas we have brewing for Season 3
Berta's process
What to include in a pitch (and tips for pitching to the KMA podcast 😉)

----------------------- RESOURCES:

Episode 002: How I Started my Brand Design Business
Episode 050: 1 Year of KMA Pod with Berta Wired
Episode 061: Life According to Web Designer Georgia G Kaye
Episode 071: Life According to Content Marketing Educator Amber Romero
Episode 079: Life According to PR & Human Design Expert Kaila O'Connor
Episode 094: Life According to Agency Owner Amber Frankhuizen
Episode 096: Client Case Study San Diego Open
Episode 099: Client Case Study Hemsley Ventures

----------------------- Guest info: For more on Berta, you can follow her at @bertawired on Instagram, and if you're ready to finally launch your dream podcast, head over to bertawired.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

099 Client Case Study Hemsley Ventures Dec 14, 2022

Sawyer Hemsley is the co-founder and CBO of Crumbl Franchising, America’s fastest-growing gourmet cookie company. Originally from Preston, Idaho, Sawyer didn’t venture far for his degree in marketing at Utah State. After graduating, Sawyer was a marketing assistant of On Advertising, an advertising agency in Preston but left in 2017 to start Crumbl, the first of many projects. Since then, he's founded Hemsley Ventures, a forward-thinking, values-driven investing group that uplifts brands to become new-nostalgic favorites through capital, community, and strategic brand positioning. His projects include Polar Bear Eats, Peach Grove House, and Hemsley Ranch with big visions for more in 2023. -------------------------- In today's episode, we cover:

Meet Sawyer, Crumbl, and his origin story
Growing up in a small town and giving back to your community
How Sawyer and Michelle got connected
Peach Grove House: the vision and future goals
How Sawyer ties in nostalgia when building a brand
Creating Hemsley Ventures
Allowing brands to adapt over time
Buying Polar Bear and drumming up the hype
Sawyer's latest project: Hemsley Ranch
Initiatives that Sawyer's working on
How branding shapes our experience

----------------------- RESOURCES:

Kiss My Loops - TikTok Video Training

----------------------- Guest info: For more on Sawyer and his entrepreneurial journey, you can follow him at @sawyerhemsley on all social platforms, and to follow all fun projects and brands, follow @hemsleyventures. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

098 Life according to Logo Designer James Barnard Nov 23, 2022

James Barnard is a logo designer, freelancer, design educator, dad and owner of Barnard.co. He specialises in designing brand identities and logos with meaning.

James got his start in graphic design more than a decade ago, working in the publishing industry. He has designed creative content for some of the UK’s biggest titles, including The Daily Telegraph, Grazia, Men’s Health, Empire, Cosmopolitan, The Times and many more.

These days he runs his freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. He has a ridiculous variety of skills in design software, which he aims to pass on to the next generation of designers through his social platforms.

-------------------------- In today's episode, we cover:

Meet James and his origin story
James's experience meeting Chris Do!
Feeling comfortable in his process as a designer
Favorite projects he's worked on
Plagiarism check your designs
Advice for anyone looking to get into design
Creating educational content vs. content that will attract potential clients
Predictions on the future of marketing on TikTok
Feelings on using Instagram vs. TikTok

----------------------- RESOURCES:

Kiss My Loops - TikTok Video Training
The Futur YouTube Channel

----------------------- Guest info: For more on James, you can find him @barnardco on Instagram and on TikTok.

Head over to barnard.co to check out his portfolio and services.

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

097 Life According to Skincare Brand Taila Skincare Nov 15, 2022

A native New Yorker with Indian roots, Shadoh Punnapuzha is the founder and formulator of taïla skincare. Raised in a household where an Ayurvedic lifestyle was paramount — her parents native land, Kerala, India nurtured her everlasting curiosity in the healing power of nature. This instilled a forever growing intuitive connection to botany, leading her on a journey to share the ancestral wisdom of Ayurveda through taïla. Shadoh’s artisanal skincare formulations are 100% natural made in NYC. -------------------------- In today's episode, we cover:

Shadoh's backstory with Ayurveda
Taila's mission statement
How Shadoh came up with Taila
Realizations and lessons about the skincare industry
How she met Michelle at Same Skin
Approaching marketing: the importance of brand messaging and keeping true to your brand's identity
Taila's bestsellers and other products currently offered
The inspiration behind Taila's packaging
Advice Shadoh would give to her younger self

----------------------- RESOURCES:

KMA Canva Sprint Day - 1:1 Design Intensive
Episode 054: Client Case Study - Same Skin

----------------------- Guest info: For more on Taïla Skincare, you can find her as taliaskincare on Instagram, TikTok, and Facebook. Use code KMA15 for 15% off tailaskincare.com! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

096 Client Case Study San Diego Open Nov 01, 2022

If you've ever considered event marketing or are just starting out–this one is for you! The San Diego Open was undoubtedly one of the biggest projects I've ever worked on. From branding to social and on-site content creation over the course of two tournaments, it really flexed my creative muscles. On today's episode, we welcome back Katharine LiMandri, who also worked on the project and was the one who brought us on. In today's total recap, Katharine and I share how we approached this huge event, what learned and what we'd do differently another time. -------------------------- In today's episode, we cover:

Katharine's side of the story: how she got on and how she brought on MKW Creative Co.
Everything we worked on for the project and how we were flexible to sudden changes in roles
Marketing tennis to appeal to a younger crowd and making it more accessible
Things we'd both ask before starting another project like this
How much of a GAME-CHANGER Canva is
Which tools we used
The benefits of a sprint–walk approach to social media
Our social media goals and the results
Breaking down social media and video analytics
Advice to event marketers
Ideas we had but didn't get to use and how to engage people at events creatively
Recap of both tournaments

----------------------- RESOURCES:

KMA Canva Sprint Day - 1:1 Design Intensive

----------------------- Guest info: For more on Katharine LiMandri, you can find her @katharinelimandri on Instagram. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

095 Honest Review of Adobe Max Oct 28, 2022

Did you miss the Adobe Max Conference this year? Don't worry we've got you covered! In this solo episode, Michelle gives a candid review of the conference and dives right into her favorite parts aaaaaaand maybe a couple of things she'd change. From describing the community pavilion to the labs and waiting in line—you'll feel like you were right there too! ------------------------- In today's episode, we cover:

An overview of each day at the conference
First impressions (spoiler: not enough food)
The mark Michelle thinks Adobe missed in their new product's positioning
Feelings of isolation while networking
Tips for using filters for brands on Tik Tok
Was it worth $1400?
Michelle's biggest takeaways

----------------------- RESOURCES: Episode 028: Top 10 Tools for my Design Biz ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

094 Life According to Agency Owner Amber Frankhuizen Oct 25, 2022

Amber Frankhuizen founded AFMKTG [A-F-Marketing] in 2018 on an ironing board. After burning out as a VP of Sales & Marketing in the corporate world, she set out to take a few months off before getting back to work, but her phone rang with people asking for help with marketing and social media. She set up shop with a laptop and a makeshift standing desk and founded what is now a booming creative marketing agency. Through the development of a comprehensive mentorship program, Amber has pioneered an approach to help other business owners attract young talent through internship programs while perpetuating her mission to help as many young professionals get the coaching and guidance they need. An alumnus of San Diego State University, Amber has received accolades such as mentions in San Diego Business Journal’s 40 Under 40 list and has been a Semi-Finalist in the San Diego Sales & Marketing Leader of the Year Awards. -------------------------- In today's episode, we cover:

How Amber found her path by becoming the founder of AFMKTG
How marketing in post-secondary institutions is often outdated
The journey from being a solopreneur to running an agency
The value of internships
How Amber structures her internships: from collaboration to mentorship to the legality side of things
Why curiosity will set you up for success
Where we think the future of social media is headed

----------------------- RESOURCES: The Toast podcast Get 25% off AFMKTG internship program ----------------------- Guest info: For more on Amber Frankhuizen, follow her on Instagram @amberincalifornia. For more on AFMKTG, visit AFMKTG.com or follow them on Instagram @AFMKTG. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

093 Life According to Wine Enthusiast Miroki Tong Oct 04, 2022

Miroki's a recovering international performer and producer. In her career in arts and entertainment, Miroki performed and produced worldwide and has been honored with many awards. After ten years in the industry, in her pursuit of happiness, sustainability and purpose, she has spent the last few years pivoting across careers. She achieved her MBA with specializations in Strategic Management, Marketing, and Entrepreneurship and works as an independent business consultant, bringing her expertise coupled with healthy pragmatism to help build small businesses and enterprises. By moonlight or by folding the time-space continuum to create more hours, Miroki continues her creative endeavors. Her recent spearheaded project, @9ouncesplease on Instagram, shares her decade-long passion for wine and is working to change the face of the wine and hospitality industry while helping people make savvy decisions about what to pour into their glass. -------------------------- In today's episode, we cover:

Miroki's backstory
Being a rebel
Unpacking intergenerational trauma
Gatekeeping in the wine industry
Privileged people: stop being afraid to speak up
How wine intertwines with branding and marketing
Understanding what goes into one bottle of wine
FAQs she gets on IG and her favorite kind of content to share
Different types of wine from various regions
Curiosity vs. judgment

----------------------- RESOURCES:

KMA Canva Sprint Day - 1:1 Design Intensive
Episode 054: Client Case Study - Same Skin
Episode 012: DesIGn Live - Instagram and Racial Injustice with Sol Studio

----------------------- Guest info: For more on Miroki, you can find her @9ouncesplease on Instagram and as Miroki Tong on LinkedIn. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

092 Meet the Team - Brand Manager Gabby Kirsten Sep 27, 2022

Gabby is an NYC-based social media manager and is currently working as a brand manager, copywriter, and junior video editor at MKW Creative Co. Gabby’s freelance social media management journey began in 2018, and since then, she has worked with a range of creatives, including brand managers, social media marketers, city agencies, and culture-building communities. Her work is fueled by her belief digital spaces have the power to connect people, tell powerful stories, and host conversations that lead to change. Gabby values investing in building community, social advocacy, and reality tv and long walks down the aisles of Target. When she’s not working towards a Master of Urban Planning at Columbia University, Gabby is co-creating social strategies and managing digital communities with multi-hyphenate creatives who are passionate about making an impact! -------------------------- In today's episode, we cover:

Meet Gabby and how she found her way to MKW Creative Co.
What working for Same Skin is like
Working with brands that you're the ideal client of
Cultural identity
How she brings her architectural and urban planning background into social media
Same Skin brainstorm session
Taking on projects intentionally
Value-based businesses
Predictions in the future of social media
Advice to those hesitant about creating video content

----------------------- RESOURCES:

Kiss My Loops - TikTok Video Training
Episode 089: Meet the Team - Video Editor Alex Berardi
Episode 054: Client Case Study - Same Skin
Episode 006: DesIGn Live - Modern Social Responsibility with Polygon Market

----------------------- Guest info: For more on Gabby, you can find her @itsgabbykirsten on Instagram and on TikTok, and to check out her services head over to www.itsgabbykirsten.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

091 Client Case Study - Honey Pot Digital Sep 20, 2022

Emma Peacock is a digital marketing strategist and podcast host. Through her business, Honey Pot Digital, she helps small businesses across the world grow with sustainable marketing strategies across their website, email, search, social, ads, or online communities. Honey Pot Digital works with business owners in a range of ways, with options for standalone strategy, coaching, done-for-you services, or courses and resources. -------------------------- In today's episode, we cover:

Meet Emma and her backstory
What's happened since the rebrand
Tips on marketing your business—should you do it all?
How she helps her clients plant seeds while working on short-term plans
Diversifying your types of content in a manageable way
Being willing to experiment with different content and strategies
Advice to jr. designers for content creation
Advice for getting a consistent flow of clients through content
How automation and on/off-boarding processes are so underrated
If the internet didn't exist, what would she do?

----------------------- RESOURCES:

Kiss My GIFs - Motion Graphics Training for Graphic Designer
Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer

----------------------- Guest info: For more on Honey Pot Digital, you can find Emma @honeypotdigital on Instagram, and to check out her services and resources, head over to honeypotdigital.com. Grab here The Content Nectar Prompt Deck - a great resource to help you get over the first hurdle of the overwhelm of what you can talk about online. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

090 Life According to Bookkeeper Rachel Burke Sep 13, 2022

Rachel Burke is the founder of Bookkeeping by Burke, a boutique bookkeeping firm that serves female-owned, service-based businesses. She started Bookkeeping by Burke after working in the corporate accounting industry and recognizing a huge disconnect between accountants and their clients. The industry is outdated, it's boring, it's old school, and it's 90% male-dominated. At Bookkeeping by Burke, Rachel and her team are not your parents' 65-year-old CPA. They're young, they're modern, they're female, and they genuinely love their clients. Their mission is to teach you how to pay yourself consistently, to ease your stress come tax-time, to help you understand your finances, and to cheer you on every step of the way. -------------------------- In today's episode, we cover:

Meet Rachel and what her mission is in her business
Her origin story: from corporate accounting to almost leaving the industry to starting her own bookkeeping firm
How creating a podcast can spark inspiration
The industries of the clients she works for and their main pain points which drive them to hire a bookkeeper
The dangers of the comparison game
Her main pet peeves in the bookkeeping industry and red flags to watch out for
Why Venmo and cash apps are NOT suitable for businesses
Her recommendations for sending out invoices for early-stage entrepreneurs
Deductions that people don't typically think of
Tax fraud isn't worth it!!
Advice to solopreneurs for making strategic investments
Contractor vs. employee

----------------------- RESOURCES:

Episode 047: BTS of an OBM with Katharine LiMandri
KMA Canva Sprint Day - 1:1 Design Intensive

----------------------- Guest info: For more on Bookkeeping by Burke, you can find her @bookkeepingbyburke on Instagram, and to check out her services and resources, head over to bookkeepingbyburke.com. Anddddd don't miss out on these juicy discounts!

Income and Expense Tracker: Code "KMA20" for 20% off
Waitlist for Six-Figure Service Provider (launching soon!): Code "KMA100" for $100 off

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

089 Meet the Team - Video Editor Alex Berardi Sep 06, 2022

Alex is a multi-hyphenate video editor with a passion for storytelling through the visual medium of social media. As an actor, her passion for video editing comes from an obsession with genuine human connection and storytelling. Back in 2014, she took a video class in college. The objective: learn how to produce and edit videos. She was OVERWHELMED. She was a psychology major, my friends, ok? She immediately told herself that she would never be a skilled editor. Then she gave herself a pep talk, a little self-therapy if you will. Reminded herself that new skills that time, and here we are in 2022 doing the damn thing! Pop the bubbly! Today she edits & creates with clients like Dental Hygiene Nation & Same Skin as a video editor with MKW Creative, and has edited & strategized with the legends Sam Valentine (One Broke Actress) & Ashli Pollard (Team AP Consulting). -------------------------- In today's episode, we cover:

How Alex and Michelle got connected
Alex's origin story and how she fell in love with video editing
The value of accessible tools like Canva
Trying new things and allowing yourself to fail
The beauty in messy and organic content
Mind-boggling video marketing and TikTok stats
How incredible video content is for accessibility and experiencing beyond your periphery
Growing Same Skin's community through video
Common objections to diving into video marketing
Why trends aren't a marketing strategy
First thoughts about Shuffles by Pinterest

----------------------- RESOURCES:

Canva Editable Social Media Mock-Ups

----------------------- Guest info: For more on Alex Berardi Media, you can find her as alexgrace.media on Instagram, and on TikTok. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

088 Everything you need to know about Kiss My Portfolio Challenge 6 Aug 30, 2022

Calling all designers! The Kiss My Portfolio Challenge is BACK! In this week's episode, Michelle covers all the deets you need to know about the latest Brand Design Challenge! This round covers Tanked, a Coral Cafe and Speakeasy. She'll take you through the guide and how each day will look during the challenge. While the challenge can be done at your own pace, to receive feedback from Michelle and the guests, you'll wanna join us between Sept. 5-16. We hope to see you there! -------------------------- In today's episode, we cover:

"What is the Kiss My Portfolio Challenge"?
What's included in the guide, such as ideal client avatars and brand adjectives
Ideas on how to approach the challenge
The brand goals of Tanked
An overview of each day in the challenge

----------------------- RESOURCES:

Sign up for the Kiss My Portfolio Challenge #6

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

087 Client Case Study - So Diego Aug 24, 2022

Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic. Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well. They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan. -------------------------- In today's episode, we cover:

Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city
So Diego's offerings
Their most memorable client experience
How incredibly eclectic San Diego is
So Diego's evolution leading up to their rebrand with MKW Creative Co.
Their favorite part of the new brand kit
New ideas brewing to dispel people's preconceived notions of San Diego
How do they think So Diego would look like if they started it from scratch today
The importance for entrepreneurs to grow their B2B network
Social media marketing can help, but you can have a successful biz without a strong following
What makes So Diego "brag-worthy"

----------------------- RESOURCES:

Kiss My GIFs - Motion Graphics Training for Graphic Designer
Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer

----------------------- Guest info: For more on So Diego, you can find them @_sodiego on Instagram, and to check out their tours and offerings, head over to sodiego.com Kiss My Aesthetic podcast listeners get 10%! - Code SDLOVE ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

086 Life According to Brand Strategist AnnMarie Rose Aug 16, 2022

AnnMarie Rose is an Online Business Strategist and Quiz Funnel Expert with nearly a decade of experience helping business owners leverage their zone of genius to reach the right audience with the right message and generate revenue online. She and her team have helped hundreds of coaches, consultants and service providers pivot and scale with ease by aligning their business model with their vision, reimagining their offer suite, clarifying their brand message, and streamlining their marketing and sales efforts so they can impact (and earn) millions online without overwhelm or hustle. When AnnMarie isn't working, you can catch her sweating it out at a local fitness studio, pulling tarot cards and journaling or grabbing coffee with girlfriends at one of her go-to spots downtown San Diego. -------------------------- In today's episode, we cover:

Meeting AnnMarie: who she is, what she does, and who she helps
How she got started as a brand strategist
Her advice for entrepreneurs on making clear offers for their website
How do you know when it's time for a rebrand?
The importance of having foundations in your branding
How to position shifts in your business: advice for women in entrepreneurship
How she counsels people through imposter syndrome & burnout
What makes her brand "brag-worthy"

----------------------- RESOURCES:

Canva Editable Social Media Profile Mock-Ups
Kiss my Assets - 1:1 Design Intensive
Episode 074: Life According to Brand Designer Kathryn Joachim
Episode 04: Building a Brand Family

----------------------- Guest info: For more on AnnMarie, you can find her @askannmarierose on Instagram, and to check out her services and offerings, head over to annmarierose.com. Take her Business Breakthrough Quiz: bizbreakthroughquiz.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

085 Life According to Business Consultant Ashli Pollard Aug 09, 2022

From Oscar de la Renta to Prada to Rebecca Minkoff to Sam Edelman, Ashli has helped grow major businesses for 10 years in the fashion industry in NYC, but now runs her consulting agency bringing the same strategies she used in big business to entrepreneurs. On top of all of that, she also owns two other businesses, a podcast production company Fast Forward, and a wellness product, Me Time. -------------------------- In today's episode, we cover:

Meeting Ashli: who she is and what she does
Her origin story working in the fashion industry
Lessons you learn at the beginning of your career
Adjusting expectations when starting your business—slow and steady wins the race!
Knowing how to audit: discerning whether you're in a build, maintain, or start a fresh phase
Personal realizations post-pandemic
Getting to know who your ideal clients are
What drew Ashli to running a female-focused agency
Preserving your energy while being on social media

----------------------- RESOURCES:

Canva Editable Social Media Profile Mock-Ups

----------------------- Guest info: For more on Ashli, you can find her @teamapconsulting on Instagram, and to check out her services and offerings, head over to teamap.consulting. AND.... Get $20 off Me Time kit with code MKW! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

084 Life According to Author & Poet Arielle Estoria Aug 02, 2022

Born and raised in foggy Northern California and now residing in Los Angeles CA, Arielle Estoria (R-E-L EH-STORY-UH) is a Arielle Estoria is a Spoken Word Poet, gifted Writer and Author, captivating and authentic Emcee, Speaker, Model and Actor.

Through various aspects of storytelling, Arielle creates environments and spaces where audiences have the permission to be vulnerable and seen. Her motto, "Words not for the ears but for the soul" stems from her dedication to remind anyone who encounters her and her work that words are meant to be felt and experienced not just heard. With a specific heart in empowering, encouraging and making space for audiences of women to feel at home in their own bodies.

Arielle has shared her work through custom spoken word pieces, workshops and themed keynote talks with companies such as Google, Sofar Sounds, Lululemon, Dressember, Tedx, the SKIMS campaign by Kim Kardashian and more.

-------------------------- In today's episode, we cover:

Meeting Arielle: who she is, what she does, and who she helps
Her creative spectrum
How has her work evolved since her earlier days?
The coexistence of optimistic and pessimistic feelings around social media
What gets her excited about the future?
Her rituals before writing
The line between marketing and creating
Her recent rebrand
Lifestyle creators she admires
Words of wisdom for businesses when social justice issues emerge on social media

----------------------- EPISODES YOU MIGHT DIG:

----------------------- Guest info:

For more on Arielle, you can find her @arielleestoria on Instagram, and to check out her business and purchase any of her books, head over to arielleestoria.com.

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

083 Life According to Agency Owner & Coffee Entrepreneur Whitney Eckis Jul 26, 2022

Whitney Eckis is a creator of elevated experiences. It began at the bright age of twenty-two when she became the founder and CEO of her marketing agency, Eckis Marketing, a creative communications agency based out of San Diego, CA. Under Whitney’s leadership, she has elevated brands such as Marriott, Hilton, SOULCYCLE, and CLEARSTEM through social media marketing, influencer relations, branding, experiential events, and creative strategy.

Now in tandem with growing Eckis Marketing, along with five other endeavors, Whitney has begun elevating the coffee experience. I introduce to you, Get Supr, a hemp-infused instant coffee brand!

-------------------------- In today's episode, we cover:

Who Whitney is and what she does
Her origin story
Services her agency offers
What has changed in marketing
Transitioning from service-based to product-based and what her non-negotiables were
What brands inspire her
What she looks for when hiring someone
Top tips for productive networking
How the pandemic has affected entrepreneurship and online business
Industry pet peeves and advice for coaches & solopreneurs
Where she goes for creative inspiration

----------------------- RESOURCES MENTIONED:

----------------------- Guest info:

For more on Whitney, you can find her @undertheinfluence.pod on Instagram, and to check out her businesses and offerings, head over to whitneyeckis.com.

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

082 Client Case Study With the Blinks Jul 19, 2022

Diana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more. She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also doesn't sugar coat the struggles she faces with imposter syndrome, mental health, the never-ending search for "balance" as a mom and business owner, and the sacrifices she makes to live the life she wants. -------------------------- In today's episode, we cover:

Meeting Diana and what she does
The different niches she creates content for
What it's like to backpack with 3 children
How she connected with Michelle
How important consistent branding and messaging is
Discovering TikTok and how she grew on the app
What the business side of being a content creator looks like
How her life has changed since starting out
Why does she separate content for herself and her family
How the rebrand gave her a fresh perspective on her business
The importance of creating tangible business goals
What makes her brand brag-worthy

----------------------- EPISODES YOU MIGHT DIG:

----------------------- Guest info: For more on Diana, you can find her @Mrsblinks on Instagram and on TikTok, and to check out her brand new website and offerings, head over to withtheblinks.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

081 Life According to Travel Wedding Planner Sistered States Jul 12, 2022

As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines.

Sarah has spent years cultivating relationships with the industry’s top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties.

-------------------------- In today's episode, we cover:

Meeting Sarah, how she got started in her business
How she got into travel weddings
The difference between planning an elopement vs. a styled shoot
Pros and cons of elopements vs. a wedding
What changes she has seen in the wedding industry since the big shutdown in 2020
What the prep was for her elopement giveaway
How she approaches travel now that she does destination weddings
How Tik Tok has changed her business
How she's using the content she created during the giveaway to promote remote weddings
The destination she thinks will be the next trend
What's the difference between doing a European wedding vs. a Caribbean one
Content creation brainstorm session for Michelle

----------------------- RESOURCES:

Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel
Check out all 5 Kiss My Portfolio Challenges available!
Episode 032 - Sis My Aesthetic: TikTok for Brands

----------------------- Guest info: For more on Sarah, you can find her @sisteredstates on Instagram and on TikTok, and to check out her services head over to sisteredstates.com. Join here The Dallas Wedding Club Facebook group! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

080 Life According to Business Coach Jessica Marx Jul 05, 2022

Recently named Top 10 Female Coach by Yahoo! Finance and a proud member of the Forbes Business Council, Jessica Marx has over a decade of sales and executive management experience. Her role was critical to the growth of the business and she worked alongside the CEO and Board of Directors to develop strategies on both the operational and sales divisions of the company. She has managed annual budgets of over $100 million-plus and is ready to apply these same principles to your brand.

Jessica’s corporate experience influences her approach as a coach. She’s able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. Jessica has built and created four thriving businesses from the ground up and is ready to help you build yours.

-------------------------- In today's episode, we cover:

Jessica's backstory
What clients can expect working with her and the different offerings she has
Where she learned her networking skills
The value of showing up as yourself online
The problems with the online coaching world
How she's helping clients prepare for the recession
How the employee vs. contractor landscape has shifted and where it's headed
How to build a work culture that people are wholeheartedly committed to
The great resignation and the rise of solopreneurs
How she has set clear boundaries surrounding her work-life balance

----------------------- RESOURCES:

----------------------- Guest info:

For more on Jessica, you can find her @thejessicamarx on Instagram, and to check out how she can help you elevate your business, head over to thejessicamarx.com.

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

079 Life According to PR & Human Design Expert Kaila O'Connor Jun 28, 2022

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. With a rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality.

Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.

-------------------------- In today's episode, we cover:

Meeting Kaila and what she does
What Human Design is
How Human Design intertwines with PR and affiliate marketing
The difference between a Manifestor and a Projector
Advice for building your own self-regulatory practice based off your chart
Procrastination isn't bad and awareness
How Kaila first found out about Human Design and how living in alignment yay
"Old school" PR vs. "New school" PR
How influencers and influencer marketing have changed the marketing space
Ways you can work with Kaila

----------------------- RESOURCES:

Rocket Fuel by Gino Wickman and Mark C. Winters

----------------------- Guest info:

For more on Kaila, you can find her @kmo.consulting on Instagram, and to check out her affiliate PR services and training, head over to kmoworld.org.

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

078 Life According to NFT Artist Katie Langhammer Jun 21, 2022

Katie of brooklyn.nfts is an emerging Brooklyn-based digital artist who found her start in NFTs on Tiktok. She began documenting her journey as a beginner with no prior crypto or NFT experience - in an effort to onboard a community of beginners to learn alongside her journey. -------------------------- In today's episode, we cover:

How Katie got into crypto & NFTs.
An introduction to blockchain & Web3
What NFTs stand for and how Katie uses them as a creative
What minting and gas fees are
How NFT’s give creatives equitable rates
What Katie enjoys creating minting as NFT’s
Once you buy any NFT, what can you do with it?
Pros and cons of using a marketplace such as SoulSee
Building a community and how it helps with minting collections
The value of the exclusivity of NFTs
How NFTs help creatives win

----------------------- RESOURCES:

----------------------- Guest info: For more on Katie, you can find her @brooklyn.nfts on TikTok, and Katie Langhammer on LinkedIn. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

077 Life According to Dallas Girl Gang Amanda Smith Jun 14, 2022

Amanda Smith is a Business Coach and CEO of Dallas Girl Gang, a 50,000+ global community of engaged women connecting in career, business, and life. Amanda, also a former elementary music teacher of 7 years, is an expert in authentic marketing, pitching brand partnerships, and cultivating community. She is passionate about bringing women together into a meaningful community and lifting one another up through The Girl Gang Podcast, her personal brand content with Amanda Smith Coaching, and events online and in person. -------------------------- In today's episode, we cover:

Meeting Amanda and how she started her podcast
Acknowledging how privilege has helped shape the progression of your career
Authentic marketing
Mistakes we've both made as business owners and the hard lessons learned
Trusting people with your business
Community > competition and the line between being a community member and being a competitor
When your original ideas have been stolen and handling the situation with grace
The importance of contracts and clear expectations (even if you don't want to be perceived as "disagreeable")
Separating yourself from your business

----------------------- RESOURCES:

Listen to episode 157 of The Girl Gang Podcast, where Amanda interviews Michelle
Kiss my Assets - 1:1 Design Intensive
Episode 061: Life According to Web Designer Georgia G Kaye

----------------------- Guest info: For more on Amanda, you can find her @amandasindallas on Instagram, and to check out her offerings, head over to amandacsmith.co.

Use code “mkw” on her Pitch to Paid Course for a discount!

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

076 Life According to Jewelry Designer Natalie McMillian Jun 07, 2022

Natalie McMillan is an independent jewelry line and lifestyle brand designed and crafted in Los Angeles, California. Since the summer of 2016, Natalie McMillan has been creating jewelry pieces that transcend all personal styles and tastes, offering quality jewelry for truly everyone.

She expanded her line to fragrances, art, and apparel in 2019, and the brand has evolved into a go-to lifestyle brand for individuals looking for high quality, beautifully crafted, slightly off-beat goods. Everyone is invited to Natalie's party!

She creates as she lives: with an outpouring of fun, love, and kindness. Natalie works exclusively with women, members of the LGBTQIA+ community, and people of color to help manufacture her stunning offerings.

--------------------------

In today's episode, we cover:

Natalie's backstory
How everything shifted when she started trusting her intuition
Inclusivity and being a good person
What got her to drop stop doing only Fine Jewelry
Her unique approach to email marketing - Her sweet spot!
The separation between individual vs. business
The entrepreneurial conundrum of being distracted by so many possibilities
Are you still having fun? - Avoiding burnout!

-----------------------

RESOURCES:

-----------------------

Guest info:

For more on Natalie, you can find her @nataliemcm and @shopnataliemcmillan on Instagram, and to check out her collections, head over to shopnataliemcmillan.com.

-----------------------

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