Kicking and Screaming, the brainchild of Australian Retail Expert, Debra Templar and Online Marketing Expert, Nick Bowditch, has launched.
In coming weeks, the first of our podcasts will be released followed closely by our unique TV episodes, all of which focus on dragging existing business kicking and screaming into 2011 and help them not only survive but thrive long into the future.
How will we do this?
By giving them new skills, showing them innovative ways to stand out and, in some cases, pointing out the bleeding obvious!
Who are Debra and Nick?
One of Australia’s leading retailing enthusiasts, Debra Templar, from The Templar Group, just hates bad customer service and stupid business practices. So… she’s on a mission to change them.
“I don’t just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!”
Debra’s tool for change are business coaching programs, business consulting, business seminars, training sessions for staff and/or business owners, keynote presentations, books, articles and CD’s. Her technique is to challenge, tease, cajole – in fact force – us to look at how we do business by asking us to jump the counter and view our systems, our processes, our policies and our beliefs from our customers’ point of view. She then applies her considerable skills and experience to show us ways to be better at what we do (often better than we thought we could be…).
She doesn’t pull any of this stuff out of academic tomes and university courses – she simply shows us how to apply theskills that she has applied to her own and her clients’ businesses over the years whilst actively sharing her passionately held opinions. And she shares her opinions an awful lot!
Basically broke and with his young family expanding quickly, Nick Bowditch, from The Bowditch Group took one of the bravest – and best – decisions of his life and chucked in his city job to start his own travel business, working from home.
He built up that business from a customer database of just four when he started, to more than 4,500 a year later to now more than 10,000 subscribers two years later – all without staff, a shop front, and without any mainstream advertising in print, radio or television – instead opting to promote his new business using Social Media Marketing.
In the last year, he has gone from having one online business to three, his e-books and electronic products have now been downloaded thousands of times, and he is now a sought-after keynote speaker, professional blogger and author.
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