Keyword: The Amazon Insider Podcast

Amazon Seller Information Going Public with Peter Kearns, Buy Box Experts - Keyword: the Amazon Insider Podcast Episode 044 Jul 16, 2020

Amazon is making seller information public. Starting September 1, 2020, customers will be able to see the business information for sellers selling products on the US Marketplace.

This information will give brand owners more information about who might be reselling their products.

We chat with Peter Kearns with Buy Box Experts to get his take on the announcement plus what sellers need to do right now to keep their distribution channel free from problems.

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This episode's sponsor: Payability.

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Utilizing Family Help to Grow Your Business with Ann Sieg, ECommerce Business School, Keyword: the Seller Stories Episode 004 Jun 04, 2020

Working and growing your business from home has a lot of perks but it can also be a large distraction.

We talk with Ann Sieg, founder of ECommerce Business School about how she keeps herself and other entrepreneurs motivated.

Plus, she also gives ideas on how to get other family members, including kids, involved in growing your business. Show links:

Growing and Getting Support During A Worldwide Pandemic with Alex Sklar, Payability - Keyword: the Extras Podcast Episode 42 Apr 16, 2020

Now more than ever it’s important to keep your focus on growing your e-commerce business.

E-Commerce is the lifeblood of the economy right now and it’s important to be able to have the support you need so customers can find and purchase your products.

Alex Sklar, head of business development at Payability, joins us to discuss how COVID-19 is impacting their customers and what they’re doing to help support them. Plus he gives some great advice for how you can continue to grow during this uncertain time.

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This episode's sponsor: Payability.

Check out Payability's new Shopify tool.

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Understanding the Uncertainty of the Current COVID-19 Market with Jason Somerville, Global Wired Advisors - Keyword: the Extras Podcast Episode 41 Mar 20, 2020

We’re facing a lot of uncertainty in the financial market right now amidst the COVID-19 outbreak. We’re talking through the current market and e-commerce business landscape to understand what’s going on, how it’s impacting e-commerce and what’s available to help.

Jason Somerville, with Global Wired Advisors, will be joining us for several episodes to provide updates and forecast to help sellers regain some control during the chaos. Reach out to Global Wired Advisors: Request a Consultation.

Navigating Amazon FBA Inventory Restrictions Amid COVID-19 Pandemic with Ben Kingery and Trever Feller, Shipica - Keyword: the Extras Podcast Episode 040 Mar 18, 2020

Amazon is restricting items that aren’t considered household or medical items from being sent to FBA until April 5, 2020. They are trying to get ahead of the massive amount orders that came in requesting those items amid the COVID-19 Pandemic.

Sellers at risk of running out of inventory before then will have to either wait or switch to Fulfilled by Merchant (FBM).

Ben Kingery and Trever Feller with Shipica.com, will be joining us talking about dealing with Amazon’s announcement and why sellers should have FBM as available options.

Coronavirus Contingency Planning with Chris McCabe, eCommerceChris.com – Keyword: the Amazon Insider Podcast Episode 104 Mar 15, 2020

The Coronavirus is wreaking havoc across the world. If it hasn’t impacted your supply chain in some form, consider yourself lucky.

Regardless of whether or not you’ve been impacted, all sellers should be creating contingency plans to help resolve any supply or inventory issues quickly.

Chris McCabe, eCommerce.com, shares his steps towards creating plans when dealing with emergencies and disasters.

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This episode's sponsor: Payability.

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Fulfilled by Amazon VS. Fulfilled by Merchant with Ben Kingery and Trevor Feller, Shipica - Keyword_ the Extras Podcast Episode 039 Mar 14, 2020

Welcome to our last episode in our inventory management series. We’re talking about using fulfilled by Amazon (FBA) versus fulfilled by merchant (FBM), plus we’ve got a great story of how they can work together.

Ben Kingery and Trevor Feller, Shipica.com, grew their amazon business before FBA existed so they have built a lot of infrastructure to help their business grow and succeed.

Keyword- the Extras Podcast Episode 038 - Using Inventory to Grow Your Business with Ben Kingery and Trevor Feller, Shipica Mar 06, 2020

Ben Kingery and Trevor Feller (Shipica.com) join us again this week as we continue our series talking about inventory.

In this episode, we talk about how inventory can be used to help you grow and cover some of the decisions you need to make to take the next step and grow using inventory.

Keyword: the Extras Podcast Episode 037 - Inventory Management Using FBA and an Off-site Warehouse with Ben Kingery and Trevor Feller, Shipica Feb 28, 2020

As sellers, Ben Kingery and Trevor Feller have created a lot of tools and processes to help them grow their e-commerce business. Their company, Shipica, was built out of necessity for their own business’ needs.

They’re bringing their inventory expertise to talk with us in a series of episodes about doing more with your inventory, starting first with managing inventory in FBA and an off-site warehouse.

Website: Shipica.com.

Keyword: the Extras Podcast Episode 036 - What’s the Difference Between a Broker and a Mergers & Acquisitions Advisor? with Chris Shipferling, Global Wired Advisors Jan 30, 2020

The business selling process is going to look different depending on if you use a broker or a mergers and acquisitions advisor.

Chris Shipferling with Global Wired Advisors talks us through those differences and gets into the details of what that process looks like with Global Wired.

Keyword: the Extras Podcast 035 - 2020 Business Selling Forecast with Jason Somerville, Global Wired Advisors Jan 24, 2020

Jason Somerville with Global Wired Advisors tells us right now is the best time to get your business on the market.

We discuss different factors making 2020 a great time to sell and look to the future at how the upcoming Presidential Election could impact waiting to sell.

Keyword: the Extras Podcast Episode 034 - Removing Risk from Your Amazon Business with Alex Sklar, Payability Nov 20, 2019

Building a business is never completely risk-free but there are ways you can mitigate risk in your Amazon business.

Alex Sklar, with Payability, joins us to discuss the ways sellers can prevent risky situations.

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This episode's sponsor: Payability.

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Keyword: the Extras Podcast Episode 033 – Amazon Unavailable Balances – What are they and how to deal with them? With Alex Sklar, Payability Nov 18, 2019

Amazon pays sellers every two weeks based on when they started selling, but these payments are rarely the full amount that the seller sold in the last two weeks.

Amazon actually holds onto some of the money. They call it, “unavailable balances.” Alex Sklar with Payability is joining us again to discuss unavailable balances, what they are, how to deal with them, and how to avoid them.

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This episode's sponsor: Payability.

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Disclaimer: Payability does not claim to have any insider information on the processes Amazon uses to decide when to release or not to release a payment. This is proprietary information unique to Amazon. The following is based on publicly available information and trends we have observed.

Episode 103 - Ask Me Anything Webinar with Peter Kearns Nov 11, 2019

Peter Kearns, Former Amazonian and VP at 180Commerce, tackled a lot of seller questions and issues covering everything from running out of stock issues to dealing with non-authorized sellers.

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This episode's sponsor: Payability.

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Keyword: the Extras Podcast Episode 032 - Understanding how Amazon Payouts Work with Alex Sklar, Payability Nov 06, 2019

Getting paid is one of the most essential parts of an Amazon business. Money fuels everything from ordering inventory to improving discoverability to shipping products.

Understanding how Amazon pays sellers provides the knowledge needed to know when you can place your next inventory order or increase PPC spend.

Alex Sklar, Head of Business Development and Strategic Partnerships with Payability, joins us to talk about Amazon Payouts and share how Payability can help.

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This episode's sponsor: Payability.

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Disclaimer: Payability does not claim to have any insider information on the processes Amazon uses to decide when to release or not to release a payment. This is proprietary information unique to Amazon. The following is based on publicly available information and trends we have observed.

Episode 102 - Amazon’s newest tool, IP Accelerator and should you use it_ with Peter Kearns, 180Commerce Nov 05, 2019

Amazon has launched a new tool for Sellers called IP Accelerator.

It’s advertised as a free tool that connects you with law firms that specialize in Intellectual Property. Sellers then pay the law firm to file for a trademark application and Amazon will give those sellers access to Brand Registry, before the United States Trademark and Patent Office approves the trademark.

Former Amazonian, Peter Kearns, 180Commerce, gives us his take on the program and if he thinks it’s worth it.

This episode's sponsor: Payability.

Episode 101 - 2019 Q4 Readiness with Jon Derkits, 3PM Solutions Oct 19, 2019

Thanksgiving 2019 is weeks away, it’s time to make sure everything is ready for holiday shoppers.

Former Amazonian Jon Derkits, 3PM Solutions, shares his roadmap for fourth-quarter success.

Sponsor: Payability.

Keyword: the Extras Podcast Episode 031 - Paying and Rewarding Yourself with Tyler Jefcoat, Seller Accountant Oct 04, 2019

An important part of any Amazon business is being able to make money.

But what do you do with the money you make?

When can you start paying yourself?

We talked with Tyler Jefcoat at Seller Accountant about when you should make the decision to pay and reward yourself.

Seller Accountant Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee

Keyword: the Extras Podcast Episode 030 - Three habits of profitable Amazon Sellers with Tyler Jefcoat, Seller Accountant Oct 04, 2019

There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace.

Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing.

Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee

Keyword: the Extras Podcast Episode 029 - Basic Accounting for Amazon Sellers with Tyler Jefcoat, Seller Accountant Sep 20, 2019

The best and most profitable Amazon sellers understand every aspect of where their money is going. They use that skill to become even more successful but it all has to start somewhere. In this episode, we discuss with Tyler Jefcoat, founder of Seller Accountant, about the most important steps in setting up accounting practices and mistakes he sees sellers often make.

Episode 100 - Ask Me Anything with former Amazonian Chris McCabe Sep 14, 2019

Former Amazonian Chris McCabe answers sellers’ questions about account suspension, hacked accounts, black hat tactics and more in our most recent Ask Me Anything Webinar.

Sponsor: Payability.

Episode 099 - What are Amazon's Selling Partner Summits? With John Naughton, 180Commerce Sep 06, 2019

Amazon hosts selling summits for businesses selling on the Amazon Marketplace. This year there are six of these two-day events.

The final one is coming up in October in Seattle, it’s sold out, but is this something you should be planning to attend next year?

John Naughton with 180Commerce breaks down what these events are and who they can benefit.

Sponsor: Payability.

Episode 098 - Ask Me Anything Webinar with Peter Kearns, 180commerce.com Aug 27, 2019

Amazon Insider Peter Kearns in a recent Ask Me Anything webinar with the Keyword Podcast.

We cover everything from boosting reviews, dealing with black hat actors and product launch strategies.

Sponsor: go.payability.com/keyword

Keyword: the Extras Episode 028 - Building a Business to Sell Series Part 4 - Finding the Right Partner to Help Your Amazon Business Sell Jun 10, 2019

When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal.

Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them.

Show links:

Webinar: Aspects of Selling a Business.

Value estimator: How much is your business worth??

Schedule a free consultation with Global Wired Advisors.

Keyword: the Extras Podcast Episode 027 - Building a Business to Sell Series Part 3 - Prepping your Business for Sale Jun 06, 2019

Part three of our "Building a Business to Sell" series brings us to when you should really start preparing your business for the market, including when you need to start talking with an advisor to help you through the process.

Chris Bodnar and Chris Shipferling with Global Wired Advisors join us to discuss what those steps look like and tell us what sellers need to be doing right now.

Show links:

Webinar: Aspects of Selling a Business.

Value estimator: How much is your business worth??

Schedule a free consultation with Global Wired Advisors.

Keyword: the Amazon Insider Podcast Episode 097 - Amazon Prime Day Prep 2019 Jun 05, 2019

This year makes the fifth anniversary of Amazon’s Prime Day.

It’s a chance to capture visibility and increase profits during a typically slow time for sellers.

Peter Kearns with 180Commerce joins us to discuss how to capture traffic and improve conversions.

"Ask Me Anything" webinar with Kate and Peter on Monday, June 24th, 2019, at 4:00 PM ET. >>> Register for the webinar.

Keyword: The Extras Podcast Episode 026 - Building a Business to Sell Series Part 2: Growing your Business May 30, 2019

In the second series of our episodes focusing on building a business to sell, we’re focusing on growing your business off of the Amazon Marketplace.

It’s a move that can greatly increase the valuation of your company, leading to a much larger payout if you decide to sell.

Joining us will be Chris Shipferling with Global Wired Advisors and T.J. Jones from EmberTribe.

Keyword: the Amazon Insider Podcast Episode 096 - New Virtual Amazon Summit Announced May 30, 2019

There’s a new virtual summit coming in June 2019 focused on giving sellers long-term growth strategies to be successful on and off of Amazon.

The Relentless Woman Conference is being built by Cascadia and hosted by Keyword Podcast host, Kate Valentine.

Sign up now for free at RelentlessWoman.net.

Keyword: the Extras Podcast Episode 025 Building a Business to Sell Part 1 - Product Sourcing May 21, 2019

We’re starting a new series, building a business roadmap for you that will lead you to the path of selling your business at its highest possible valuation.

Our first part will cover product sourcing with Kelly Fedio, a seller who is currently selling her brand.

We’ll also be joined by the mergers and acquisition experts at Global Wired Advisors in each part of this series followed up with a webinar on June 11.

Sign up for the webinar at keywordpodcast.com

Keyword: the Seller Stories 003 - Three Key Components Every Listing Needs with Daniela Bolzmann May 19, 2019

Daniela Bolzmann wanted to figure out how to launch products and be successful on Amazon. So after a failed Indiegogo and a successful Kickstarter, she gave it a shot.

She’s discovered that there are three things that every listing needs to be a success, no matter what the product is.

Episode sponsor: Payability.

Keyword: the Amazon Insider Podcast Ep. 095 - Analyzing 2018 Q4 Sales with John Naughton, 180Commerce Apr 19, 2019

The 2018 Holiday season is long gone, but sellers can’t forget about the last Q4.

There are lots of data that sellers need to go through to start getting ready for Q4 2019.

Former Amazonian John Naughton, with 180Commerce, breaks down what you should review from last year.

Sponsors: Payability.

Keyword: the Seller Stories Episode 002 - Fighting False Infringement Claims Apr 11, 2019

If you haven’t found yourself on the receiving end of a false infringement claim, consider yourself lucky. It’s a black hat technique sellers are using to attack competitors.

In this episode, we talk with a seller who’s in the middle of fighting for his brand and products after a false infringement claim knocked down everything. The seller who made the claim, even admitted over the phone that the claim was fake.

http://go.payability.com/Keyword

Keyword: the Extras Podcast Episode 024 - Finding the Right Person and Company to Sell Your Business with Global Wired Advisors Mar 20, 2019

When it comes to selling a business, the right broker can make a big difference, bringing a smoother selling process and higher valuation.

Global Wired Advisors talks with us about the current business selling market and shares ways business owners can vet potential brokers.

Keyword: the Amazon Insider Episode 094 - Amazon Announces Project Zero with Peter Kearns, 180Commerce Mar 13, 2019

Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own.

Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero.

Keyword: the Seller Stories Episode 001 - 5 Mistakes Amazon Sellers Make with Sophie Howard Mar 06, 2019

Sophie Howard has grown and sold multiple Amazon businesses.

In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

Keyword: the Extras Podcast Episode 023 - Building a Professional Marketing Strategy with Andrew Swearengen, Merkato Feb 22, 2019

A professional marketing strategy is key to make your business grow and ultimately make you more money.

Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy.

Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword

Keyword: the Amazon Insider Podcast Episode 093 - Compromised Amazon Seller Accounts; How to Prevent and Restore Access with Chris McCabe, eCommerceChris.com Feb 18, 2019

Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem.

The problems continue as sellers try to regain access to the account.

We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks. Sponsor Payability go.payability.com/keyword

Keyword: the Extras Podcast Episode 022 - Marketing Amazon Businesses in 2019 with Andrew Swearengen, Merkato Feb 14, 2019

Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing.

You can find Andrew at www.gomerkato.com/keyword/

Keyword: the Amazon Insider Podcast Episode 092 - Black Hat Issues in 2019 with Chris McCabe, eCommerceChris.com_mixdown Feb 07, 2019

If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone.

Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken.

We’re talking with Chris McCabe, with eCommerceChris.com, to determine what else sellers can do.

Payability - go.payability.com/keyword

Keyword: the Extras Podcast Episode 021 – Selling Your Amazon Business at the Best Value Q&A with Global Wired Advisors Jan 24, 2019

How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell?

These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors.

Listen now to the full Q&A portion to hear what else we learned about selling your business.

Keyword: the Extras Podcast Episode 020 – Who Buys Amazon Businesses? Jan 17, 2019

You’ve been building your business and now you’re ready to sell, but who are the potential buyers?

Managing partners Jason Somerville and Chris Shipferling with Global Wired Advisors join us to discuss who is buying businesses and what kind of buyers might be interested in buying your business, plus, red flags to watch out for.

Keyword: the Extras Podcast Episode 019 - Five Misconceptions to Selling your Amazon Business with Global Wired Advisors Jan 10, 2019

Myth #1: Your company has to be perfect before it can be sold.

Then, we’re going to cover four more myths with Chris Bodnar and Chris Shipferling that business owners often deal with (sometimes struggle with) when it comes to selling their business.

The managing partners at Global Wired Advisors will also be talking through ways to help potential sellers get over those misconceptions.

Keyword: the Extras Podcast Episode 018 - Important Components to Getting Your Amazon Business Ready to Sell with Global Wired Advisors Jan 03, 2019

Managing partners Joe Hogg and Chris Shipferling talk with us about the key things to focus on to get your Amazon Business ready to sell.

We’re discussing everything from what does or doesn’t need to be included on earning statements to creating future business plans for prospective buyers plus covering how to avoid land mines that can impact a sale.

Keyword: the Amazon Insider Podcast Episode 091 - Checking in on Black Hat Tactics and Bad Behavior on the Amazon Marketplace with Chris McCabe, eCommerceChris.com Dec 22, 2018

We’re checking in with Chris McCabe, with eCommerceChris.com to discuss some of the bad behavior issues and black tactics some sellers have been using in 2018. What has Amazon been doing about them?

We’re also covering the best ways sellers can report bad behavior without turning into tattletales.

Keyword: the Amazon Insider Podcast Episode 090 - What's the Deal with Two-day Shipping with Harish Abbott, Deliverr Dec 12, 2018

What makes two-day shipping the gold standard to achieve and what’s available to help businesses selling on platforms besides Amazon offer two-day shipping?

Former Amazonian Harish Abbott, Deliverr, gives us his insight into two-day shipping and ways you can offer it by selling on other marketplaces.

Keyword: the Extras Podcast Episode 017 – The Customer Service Holiday Survival Guide: 5 Tips for a Successful Holiday Season Nov 30, 2018

Without a doubt, the holiday shopping season can be the most exciting and the most stressful time of the year for Amazon sellers.

Managing your team and especially your customer service during this hectic time will be key to your success and sanity.

Tygh Walters and Michael Melgar of SellerSmile, a customer service agency for Amazon sellers, talk about their new Amazon Customer Service Holiday Survival Guide, available for free download at: http://keywordpodcast.com/customer-service/

Keyword: the Amazon Insider Podcast Episode 089 - Looking Ahead to Black Friday, Cyber Monday and Holiday Shopping 2018 with John Naughton, 180Commerce Nov 20, 2018

Black Friday and Cyber Monday are here. Both are just days away.

Holiday shopping typically starts each year in mid-October but it’s about to really pick up until the end of the year.

John Naughton with 180Commerce talks with us about expectations, ways to manage Sponsored Products plus mistakes to avoid.

Keyword: the Amazon Insider Podcast Episode 088 - Handling Cease and Desist Letters with Chris McCabe, eCommerceChris.com and Casey Vaughn, the Vaughn Law Group Nov 12, 2018

Cease and desist letters are becoming a common practice by brands selling on Amazon. It’s likely you’ve received one. It’s important sellers know how to handle them and how to avoid them.

Keyword: the Extras Podcast Episode 016 - Webinar Q&A with Jaguar AI Nov 08, 2018

Recently, we hosted a webinar with Jaguar AI to talk about their new product sourcing tool, Jaguar AI.

This episode is the Q&A portion from that webinar. You can get the link to the whole webinar by emailing kate@amazoninsiderpodcast.com

Keyword: the Amazon Insider Podcast Episode 087.5 Another Amazon Review Policy Update Oct 31, 2018

Amazon has removed a policy we discussed in Episode 087 stating that sellers can only ask for reviews one time in emails they send to Amazon.

Keyword: the Amazon Insider Episode 015 - Vetting and Hiring Consultants to Help with Gabe Ray, Jaguar AI Oct 18, 2018

Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them.

Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for.

Keyword: the Amazon Insider Podcast Episode 087 - Amazon Review Policy Update with Peter Kearns, 180Commerce Oct 17, 2018

Amazon announced a new email policy when it comes to asking shoppers for reviews. Sellers can now only send one email per order asking for a review.

The policy is very clear and concise and even addresses package inserts.

Peter Kearns with 180Commerce joins us to give his reaction plus his advice for safely asking for reviews.

Keyword: the Extras Podcast Episode 014 - A Look at Amazon Product Sourcing Tool Jaguar AI, with Matt Smith and Thane Brimhall Oct 11, 2018

In this episode, we’re talking about why Amazon sellers should use tools, what they should use tools for and a look at Jaguar AI.

We’re also going to be talking about how the AI, the Artificial Intelligence in Jaguar AI was created.

Keyword: the Amazon Insider Podcast Episode 086 - What is Intellectual Property with Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group Oct 10, 2018

There’s a lot of legal issues and problems floating around the Amazon Marketplace.

Sellers often try to navigate Intellectual Property issues all on their own which can even bigger problems.

Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group, talk with us about what Intellectual Property is and how sellers should handle the most common problems.

Keyword: the Extras Episode 013 - Finding Products to Source and Sell on Amazon with Matson Tolman, Jaguar AI Oct 04, 2018

We’re talking about ways to determine which new products to sell either by retail arbitrage or private labeling.

Matson Tolman, with Jaguar AI, gives us a strategy to use to determine new products and avoid sourcing mistakes.

Keyword: the Amazon Insider Podcast Episode 085 - Dealing with the New "Pay by Invoice" Feature on Amazon with Noel Hillman, Kabbage Sep 30, 2018

Amazon has made it possible for business customers to pay for products by invoice instead of paying immediately.

This impacts all sellers. Any product listed on Amazon is available for business customers. This impacts disbursements sellers will get from Amazon.

We talk with Noel Hillman at Kabbage about what protections are in place, what sellers can expect plus how sellers can prevent cash flow problems.

Keyword: the Amazon Insider Podcast Episode 084 – Avoid Major Mistakes by Hiring the Right People First with Chris McCabe, eCommerceChris Sep 27, 2018

Some sellers are having incredibly frustrating situations become even worse because the consultants or people they hired to help, aren’t helping and actually making situations worse.

We talk with Chris McCabe of eCommerceChris to give sellers ideas of the right questions and proper ways to vet someone before hiring them.

Keyword: the Extras Podcast Episode 012 - Selling an eCommerce Business Webinar Q&A with Tyler Jefcoat, Seller Accountant Sep 19, 2018

We learned a lot about Selling an eCommerce Business in a recent webinar with Tyler Jefcoat from Seller Accountant. This episode features the Q&A portion of that webinar.

Keyword: the Amazon Insider Podcast Episode 083 - Amazon Storefronts with Rachel Greer, Cascadia Sep 14, 2018

If you’re a brand owner selling on Amazon, there’s a feature that you definitely need to be using, Storefronts.

Amazon Storefronts allow third-party sellers to create their own landing page with images and videos to showcase the details and stories about the products and brand.

Rachel Greer with Cascadia shares with us some examples of good storefronts plus the best ways you can use them.

Keyword: the Extras Podcast Episode 011 - Making your Big Picture Dream a Reality with Tyler Jefcoat, Seller Accountant Aug 23, 2018

What’s your goal? What’s your dream? Why are you selling on Amazon?

In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.

Keyword: the Amazon Insider Podcast Episode 082 - Building an Amazon Business to Sell Aug 23, 2018

Building an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something.

While building, you have to determine your final goal: will you sell or continue to grow and scale?

Amazon Seller Sophie Howard builds from the beginning to sell and shares her best advice to help other sellers do the same.

Keyword: the Extras Podcast Episode 010 - Managing Profitability and Cash with Tyler Jefcoat, Seller Accountant Aug 16, 2018

The number of sales matter. It’s important that you’re having strong sales and improving year over year, but it’s not as important as profitability. Profitability tells you how strong and viable your business is. In this episode, Seller Accountant founder, Tyler Jefcoat, talks us through what profitability is, how you determine your own profitability, plus how to manage it.

Keyword: the Amazon Insider Podcast Episode 081 - Expanding using Product Licensing deals with Rachel Greer and Emily Murray, Cascadia Aug 15, 2018

Establishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set them up plus the impact they can have on business.

Keyword: the Extras Podcast Episode 009 - Basics and Mistakes of eCommerce Accounting with Tyler Jefcoat, Seller Accountant Aug 10, 2018

There are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.

Keyword: the Amazon Insider Podcast Episode 080 - Prime Day 2018 Review Jul 28, 2018

Prime Day 2018 featured glitches with Amazon web pages, but it also brought in massive sales and Prime membership sign ups.

Peter Kearns, vice president with 180Commerce advises how sellers can analyze their Prime Day results and use those insights heading into Q4.

Keyword: the Amazon Insider Podcast Episode 079 - Finding and Using Social Media Influencers to Promote your Products with Emily Murray, Cascadia Jul 17, 2018

A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand.

Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.

Keyword: the Amazon Insider Podcast Episode 078 - Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks Jul 12, 2018

Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.

Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.

Keyword: the Amazon Insider Podcast Episode 077 – Locked Out of Your Listing with Chris McCabe, eCommerceChris.com Jul 02, 2018

Listing hijackers are getting really sophisticated and they’re creating problems every day for sellers on the Amazon Marketplace. One of the worst problems is sellers getting locked out of their listings, even locked out of Brand Registered listings.

Former Amazonian Chris McCabe with eCommerceChris.com joins us to give us three steps sellers can take to regain control.

Keyword: the Amazon Insider Podcast Episode 076 - Prime Day 2018 Prep with Emily Murray, Cascadia Jun 28, 2018

Amazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too.

The massive amount of people on the site means that every seller, every listing, every ad needs to be ready to capture the attention of new potential customers.

Former Amazonian Emily Murray with Cascadia shares a couple things sellers need to make happen right now to be successful for Prime Day 2018.

Keyword: the Amazon Insider Podcast Episode 075 - Product Review Abuse Continues, Now Legitimate Reviews Being Deleted with Chris McCabe, eCommerceChris Jun 27, 2018

There’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive reviews that are legitimate are being deleted.

So with all the abuse and different interpretations of the review policy, we’re talking with Chris about what sellers need to know and how they should react.

Keyword: the Amazon Insider Podcast Breaking News Episode – Supreme Court Rules on Sales Tax Issue with John Naughton, 180Commerce Jun 22, 2018

The Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence.

This new ruling says states can require online marketplaces like Amazon to collect and pay sales tax.

This new ruling means that states can now more aggressively go after sellers and require they collect and pay sales tax for orders sent to their states. Former Amazonian John Naughton breaks down to tell us what this ruling means for sellers.

Keyword: the Amazon Insider Podcast Episode 074 - Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks Jun 20, 2018

Amazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.

We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it works and if it’s something sellers should be doing.

Keyword: the Amazon Insider Podcast Episode 073 - New Tricks from Counterfeiters with Chris McCabe, eCommerceChris Jun 02, 2018

Counterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you.

Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for.

Keyword: the Amazon Insider Podcast Episode 072 - Product Injury Complaints with Rachel Greer, Cascadia May 25, 2018

Product injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger.

It’s important to know how to investigate claims and what action needs to be taken.

Rachel Greer with Cascadia, breaks down the process sellers need to follow if they do receive an injury complaint.

Keyword: the Amazon Insider Podcast Episode 071 - Launching Apparel Items on Amazon with Rachel Greer, Cascadia May 18, 2018

Apparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category. Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain market share.

Keyword: the Extras Podcast Episode 008 - Creating a Strong Customer Service Strategy with SellerSmile May 09, 2018

Recently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success.

If you’ve had negative customer feedback, bad review issues or just need help with customer service, you need to listen to their advice.

Keyword: the Amazon Insider Podcast Episode 070 - Growing Off Amazon, EcommerceChris May 08, 2018

You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too.

Former Amazonian, Chris McCabe from eCommerceChris, talks with us about the importance of growing on social media and ways to do it.

Keyword: the Extras Podcast Episode 007 Amazon’s Policies on Contacting Customers with SellerSmile Apr 27, 2018

If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's.

That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. SellerSmile joins us one last time to talk us through how to interrupt Amazon’s policies and interact with customers.

Keyword: The Amazon Insider Podcast Episode 069 - Creating Eyecatching Product Photography with Rachel Greer and David Johnson, Cascadia Apr 26, 2018

Pictures are worth a thousand words but a bad picture can cost you thousands.

Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.

In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion.

Keyword: the Extras Podcast Episode 006 - Why Sellers Should Consider Outsourcing Customer Service with SellerSmile Apr 23, 2018

The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business.

The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.

Keyword: the Amazon Insider Podcast Episode 068 - Amazon Marketplace State Sales Tax with Chris McCabe, eCommerceChris Apr 20, 2018

We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation.

We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris.

There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues.

Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile Apr 17, 2018

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business.

SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies.

A full list can be found at http://keywordpodcast.com

Sponsor: http://kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 067 - Dealing with Product Complaints with Emily Murray, Cascadia Apr 16, 2018

Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it.

We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.

Keyword: the Extras Podcast - Episode 004 Six Ways to Win Amazon Customer Service with SellerSmile Apr 10, 2018

Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service.

Sponsored by: http://kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 066 – Avoiding Conflicts with Amazon with Chris McCabe, eCommerceChris Apr 04, 2018

Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon.

We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.

Keyword: the Amazon Insider Podcast Episode 065: Manufacturer on Amazon Agreement with Peter Kearns, 180Commerce Apr 01, 2018

Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal.

It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us figure out how sellers can deal with being in this position.

Keyword: the Amazon Insider Podcast Episode 064 – Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia Mar 27, 2018

There’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it.

Rachel Greer with Cascadia gives us a couple things we need to be checking to make sure your Amazon business runs smoothly.

Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato Mar 23, 2018

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.

Sponsor: kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 063 - Amazon Australia with Peter Kearns, 180Commerce Mar 17, 2018

One of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia?

Amazon Australia recently launched and there’s potential there along with some challenging logistics. We discuss all those with Peter Kearns from 180Commerce.

Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement Mar 09, 2018

Andrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.

Keyword: the Amazon Insider Podcast Episode 062- Amazon Giveaways with Rachel Greer, Cascadia Mar 07, 2018

Amazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products.

In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them up plus if they’re worth trying.

Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato Mar 01, 2018

We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.

Keyword: the Amazon Insider Podcast Episode 061 – Amazon Coupons with Peter Kearns, 180Commerce Feb 28, 2018

Amazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions.

Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales.

Keyword: the Amazon Insider Podcast Episode 060 - Whole Foods Delivery with Rachel Greer, Cascadia Feb 26, 2018

Amazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.

Keyword: the Amazon Insider Podcast Episode 059 - Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks Feb 17, 2018

Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money.

In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.

Keyword: the Amazon Insider Podcast Episode 058 - Creating Customer-focused Packaging with Victoria Treyger, Kabbage Feb 08, 2018

Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience.

In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.

Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce Jan 30, 2018

It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen.

One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.

Keyword: the Amazon Insider Podcast Episode 056 - Getting Unsuspended with Rachel Greer from Cascadia Jan 29, 2018

Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with.

Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue.

Rachel Greer from Cascadia tells us how sellers can do that.

Ep. 055 Keyword Podcast: The Problems with State Sales Taxes with Chris McCabe Jan 19, 2018

Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.

Keyword: the Amazon Insider Podcast Episode 054: Avoiding Suspension with Rachel Greer from Cascadia Jan 12, 2018

Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning.

Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.

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