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    Arts

    Keys To The Shop : Equipping Coffee Shop Leaders

    A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

    Advertise
    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    525: Encore: Focusing on What is Essential w/ Greg McKeown Feb 26, 2025
    Show notes

    As we continue to navigate costs and the increasing competitive landscape of running a coffee shop, focusing on what is essential in your business has never been more crucial. Few guests have given us as salient and focused a treatment on how to prioritize than when we interviewed author and speaker Greg McKeown on his best selling book Essentialism.

    Greg is the CEO of McKeown Inc. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and he has been interviewed on numerous television and radio shows including NPR, NBC, FOX, and as a regular guest on The Steve Harvey Show. Entrepreneur voted his interview at Stanford University the #1 Must-See Video on Business, Creativity and Success.

    McKeown is an world renowned public speaker and hosts "The Essentialism Podcast" where he interviews amazing people from all over the world about their experiences practicing essentialism in work and in life.

    In today's conversation we will be discovering how we can take the first steps in spending our time on the vital few -vs- the trivial many.

    www.gregmckeown.com

    Related Episodes:

    • 436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author "Effortless"
    • 318 : Why Your Shop is Key to the Success of Coffee
    • 018: Hiring, Culture, and the Future of your Shop
    • 414: Secret Ingredients for a Successful Coffee Shop
    • 329 : How to Teach Company Values to Your Staff

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN 1:1 CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

    www.arto.com

    Visit @artobrick

    The world loves plant based beverages and baristas love the Barista Series!

    www.pacificfoodservice.com


    RoR #33: The Other Kind of Sourcing Every Roaster Needs w/ Mark Kutrovski of Mirror Coffee Roasters Feb 22, 2025
    Show notes

    Feedback. It is all too common to use this word. But do many of us actively pursue it as if it is foundational to the success of our businesses? Chances are not really. And in so doing we lose out on connection, relevancy , and have a harder time delivering value that creates momentum with our coffee. All because when we talk about relationship coffee, we tend to leave out the consumer.

    Today on this 32nd episode of Rate of Rise, brought to you by our friends at Mill City Roasters, we are sitting down with cofounder of Mirror Coffee Roasters in Bellingham Washington, Mark Kutrovski!

    Over the last 10 years, Mark has been running a small creative agency out of Bellingham, WA that helps clients grow their online presence on social media through engaging video and photo content. During that time, he had his coffee enlightenment that peaked my interest in coffee. He picked up a few part time jobs ranging from working at a local roastery to working behind bar just to learn more about the craft. His growing curiosity in coffee paired with his brother's experience in managing several cafes, they decided to join forces to start Mirror Coffee Roasters.

    In today's episode we explore the need for all roasters to pursue feedback in how they source, roast, and communicate value to their customers and why it is of particular importance right now!

    Links:

    https://mirrorcoffeeroasters.com/

    Instagram: @mirrorcoffeeroasters

    Related episodes:

    • RoR #25 : Training Up the Next Generation of Roasters w/ Steve Lee of Pocket Knife Consulting + Linea Caffe
    • ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters
    • RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters
    • 433: Winning Staff and Customer Loyalty
    • 340 : Encore Episode of "10 Reasons to Love the Customer"!

    Our Sponsor for Rate of Rise!

    www.millcityroasters.com


    SHIFT BREAK! You Are Not a Third Wave Coffee Shop Feb 20, 2025
    Show notes

    Sorry to break it to you, but literally nobody who matters cares how you define yourself. In our quest to find belonging and quell the voice of our imposter syndrome, we tend to over define ourselves and posture in a way that limits our ability to run an effective and thriving coffee shop.

    Today on Shift Break we will be talking about how our assumptions about where we stand in the industry are not nearly as important to focus on as who we are serving and how we listen to what they and our business needs. Maybe this is just semantics, maybe this will actually open up a new way of thinking for you that bring about a healthier shop. In either case it is worth thinking about if only for the purpose of developing a habit of reflection and understanding.

    Related episodes:

    • 317 : Encore Episode: Death by Comparison
    • 227 : Connecting with Hearts and Minds
    • 230 : Making room for Community in your Shop
    • 181 : Organizational Self-Knowledge
    • Your peers are not your Customers
    • Who do we Serve?

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Thank you to out sponsors!

    Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

    The best and most revered espresso machines on the planet: www.lamarzoccousa.com


    524: Embracing Professional Development for Your Coffee Shop Team Feb 17, 2025
    Show notes

    In order to move to the next level of maturity and capacity, both as people and as a company, a coffee shop and its staff but be pursuing more than just checking off the day's work. Pursuing professional development is essential to bring efficiency, effectiveness, fulfillment, and even abundance into the conversation when we look at our operations. But what might that look like?

    Today we are going to be exploring how we can embrace professional development and provide consistent opportunities for growth to our staff as a way of investing both in them and the health of the coffee shop.

    In th midst of the price increases across the industry, this is yet another way to lean into relationships that will yield higher returns for all involved.

    We cover:

    • Why professional development is essential for the growth of coffee shops
    • How a leaner, well-trained team can provide better service
    • How raising prices requires raising standards in quality and service
    • Investing in staff training for better customer experience
    • Why baristas should be treated as professionals, not just workers
    • Systematic training as a crucial component for consistency and quality
    • Business skills are just as important as coffee skills for success
    • Leadership development is necessary for effective management
    • Why we need to pursue a culture of excellence that benefits both staff and customers
    • Remaining committed to developing profesionalization programs

    Related episodes:

    • 296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles
    • Leaner Teams, Better Results
    • 472: Why Technical Skill as a Leader is Not Enough w/ Jonathan Raymond, Refound, Author: Good Authority
    • 426: Fostering a Culture of Continuous Improvement
    • 339 : What Good Barista Training Produces
    • 191 : Retraining your Staff on new Standards
    • 489: Tips for Creating a Resilient Cafe

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN 1:1 CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

    www.arto.com

    Visit @artobrick

    The world loves plant based beverages and baristas love the Barista Series!

    www.pacificfoodservice.com


    SHIFT BREAK! Every Customer is a Judge Feb 12, 2025
    Show notes

    Now is the time to start redirecting our gaze from competitions and accomplishing greatness on a stage serving judges that do not matter to our shops, and refocusing our attention on the judges that truly matter. Our customers.

    Today on Shift Break we will be talking about the phrase "Every customer is a judge". I used to hear it being spoken when I was involved in competitions in the early 2000s. How can we use the same energy we would put into a championship performance on behalf of of the customer and the experience they have in our shop?

    Related episodes:

    • 340 : Encore Episode of "10 Reasons to Love the Customer"!
    • 298 : A Trophy, or Atrophy?
    • 151 : How to Respond and React to Negative Feedback : 5 Step Process
    • 259 : Solving Toxic Customer Service Culture
    • 181 : Organizational Self-Knowledge
    • Icing on the Cake: Competitions vs. the Shop

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Thank you to out sponsors!

    Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

    The best and most revered espresso machines on the planet: www.lamarzoccousa.com


    523: Encore: How We Ruin Specialty Coffee Experience Feb 07, 2025
    Show notes

    We suck at fulfilling the implied or explicit promises we make through our coffee shop marketing. Smiling faces with beautiful drinks and a clean environment with plenty of verbiage about values and mission. Lots of good vibes. That all tends to fall away once the customer gets in the space and experiences the reality of our operations. This disconnect and over promise/underdeliver cycle is why customer lose trust in brands. The good news though is that we don't have to continue playing this well branded, poorly executed game.

    Today we are re-airing an episode from way back that is just as relevant as ever. We talking about how we ruin the specialty experience and what can be done to fix this so you can build trust back with customers and have more confidence in your self and your cafes ability to deliver what our marketing says we are about.

    Related episodes:

    • 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo
    • 432 : How to Win in Specialty Retail Coffee
    • 406 : Five Ways to Immediately Improve Your Coffee Quality
    • Curbing their Enthusiasm : How we put a damper on the customer's experience and what to do instead

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN 1:1 CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

    www.arto.com

    Visit @artobrick

    The world loves plant based beverages and baristas love the Barista Series!

    www.pacificfoodservice.com


    SHIFT BREAK! The Necessary Death of the Superstar Barista Feb 04, 2025
    Show notes

    The search for a "superstar" barista seems to never die. It is a desire born from our tendency to attribute success and power to one person in-spite of the evidence around us that pretty obviously points to the opposite. But oh if we just hire a champion, a coffee person, a lightning rod of a personality, then all will be well!

    Today on Shift Break we will be talking about why this idea should die a quick and unceremonious death, and in its place we need to build a system of collective accountability to high standards that, unlike the weak and faltering light of the superstar, equips our whole team and allows us to actually shine.

    Related episodes:

    Bottling Your Best Barista

    SHIFT BREAK! With or Without Experience? Hiring the Best Baristas

    Icing on the Cake: Competitions vs. the Shop

    Curse of the Favorite Barista?

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Thank you to out sponsors!

    Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

    The best and most revered espresso machines on the planet: www.lamarzoccousa.com


    522: Why Celebration and Specialization Make Coffee Better w/ Tim Williams of Fieldwork Coffee and The World Aeropress Championships Feb 01, 2025
    Show notes

    Over the years, our collective philosophy and approach to coffee has taken many forms as we learn more about what the industry needs to thrive. We as individuals evolve our thoughts and views of coffee often starting with hubris and a strict puritanical view, then opening up to a wider, simpler, generous, and maybe even humble stance on the various ways coffee can be enjoyed and communicated.

    Today we are talking about one such journey with the Founder of Fieldwork Coffee and Director of the World Aeropress Championships, Tim Williams!

    Tim Williams is the director of the World AeroPress Championship, and founder of Melbourne's Fieldwork Coffee.

    Since the early 2000's, Tim's worked across a range of roles, including Workshop Coffee and Square Mile Coffee Roasters in London, and Intelligentsia Coffee & Tea in Los Angeles.

    On the sidelines, Tim's collaborated on a number of coffee initiatives including helping to develop Maison Kitsuné's 'Cafe Kitsuné, launching the Gitesi Project, and as a founding member of Coffee Common.

    Today, Tim lives in Melbourne and divides his time between Fieldwork Coffee, the World AeroPress Championship, running a small charity in rural Rwanda, and raising three kids with his partner, Leah.

    We talk about:

    • Tim's journey into coffee
    • The exploding London coffee scene
    • The shaping forces of competitions and camaraderie
    • Absolutism in coffee culture and its pitfalls.
    • Understanding coffee requires recognizing its agricultural nuances.
    • Tim emphasizes the importance of hands-on experience in coffee roasting.
    • Cupping coffee critically is essential for quality control.
    • Tim's philosophical shift from conquering coffee to celebrating its complexities.
    • Why specialization allows for deeper expertise in coffee.
    • Innovative approaches can streamline coffee release processes.
    • Customer expectations are shaped by consistent quality.
    • Why critical feedback is s necessary for growth in the coffee industry.
    • How the World Areopress Championships champion fundamentals.
    • The argument for taste as the most important aspect of coffee.
    • Understanding brewing variables enhances coffee quality.
    • How nuance in coffee brewing leads to better results.

    Links:

    www.worldaeropresschamionship.com

    @aero.press

    @fieldworkcoffee

    Related episodes:

    • 242 : A Conversation with James Hoffmann
    • 448: Founder Friday! Part 1 "Switching Gears" | w/ Doug Zell of Intelligentsia and The Meteor!
    • 448: Founder Friday! Part 2 "Switching Gears" | w/ Doug Zell of Intelligentsia and The Meteor!
    • 365 : Spilling the Beans on Global Coffee Culture w/ Lani Kingston
    • 309 : A Conversation w/ Sarah Allen and Ken Olson of Barista Magazine
    • 306 : A Conversation w/ 2004 U.S. Barista Champion, Bronwen Serna!
    • 092 : Tony "Tonx" Konecny of Yes Plz : Consumer Accessibility, roasting, 3rd wave, subscription

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN 1:1 CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

    www.arto.com

    Visit @artobrick

    The world loves plant based beverages and baristas love the Barista Series!

    www.pacificfoodservice.com


    521: Founder Friday! w/ Bow Smith of Rowan Coffee, Asheville, NC Jan 30, 2025
    Show notes

    Coffee shops are created through intention and reflect the values and often the personality of first the ones who begin them, and then those who work in them and the community that makes it their regular destination. There is a mix of service and transaction, with various layers of relationship built on trust.

    Today on Founder Friday we explore the story of one coffee shop and roastery that does a great job embodying these elements to serve both the locals and tourists with warmth and provide a sustainable and fulfilling vocation for their staff.

    Thrilled to welcome to the show, Bow Smith of Rowan Coffee!

    Bow Smith is a coffee professional in Asheville, NC with nearly a decade of experience of barista work, roasting, and cafe management. Smith founded Rowan Coffee in 2020 with the goal of building a cafe and roastery grounded in integrity, hospitality, and creativity, while fostering fulfilling and lasting coffee careers.

    In this conversation we talk about:

    • Bow's Experience as a Coffee Pro and Teaching Coffee
    • The Ephemeral Nature of Coffee
    • The Collaborative Efforts in Establishing Rowan
    • Trust Is Crucial and Leadership in Coffee Shops
    • Why Empathy in hiring is crucial for enhancing customer experiences
    • Why Consistency in product is important, but experience is equally vital.
    • Creating a Unique Cafe Experience
    • Resilience in Community After Helene
    • Building Culture in Business

    Links:

    www.rowancoffee.com

    Instagram: @rowancoffee

    Related and recommended episodes:

    • 420: Design Meaningful Roles in the Cafe
    • 483: Encore: 6 Essential Qualities of Coffee Shop Leaders
    • 067 : 6 Truths About Power : The Responsible Approach to Power Dynamics in the Cafe
    • 430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference
    • 492: How to be The Best Coffee Shop
    • SHIFT BREAK! Building Trust Credit

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN 1:1 CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!

    www.arto.com

    Visit @artobrick

    The world loves plant based beverages and baristas love the Barista Series!

    www.pacificfoodservice.com


    SHIFT BREAK! The Two Kinds of Margin You Need in the Cafe Jan 28, 2025
    Show notes

    We all know that in order for a business to be sustainable, it has to be profitable. We need financial margin in order to deal with the unexpected expenses and events, provide opportunities for others, fund growth as needed, and yes, pay ourselves! But what other kinds of margin are there in the cafe that can be just as important?

    Today on Shift Break we will be talking about why you need to maintain margin both in you finances and also with your energy and focus. In order to even begin benefiting from a thriving coffee shop, you and your people need to personally thrive.

    Be sure to listen to the episodes linked below...

    Related episodes:

    • 436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author "Effortless"
    • 258 : Prioritizing your Mental Health in the New Year w/ Dr. Lara Pence
    • 341: How to Think About Success

    ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....

    -

    LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?

    -

    The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!

    Click below to fill out your application now!

    KEY HOLDER COACHING APPLICATION

    INTERESTED IN CONSULTING AND COACHING?

    If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

    chris@keystothshop.com

    of book a free call now:

    https://calendly.com/chrisdeferio/30min

    Thank you to out sponsors!

    Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

    The best and most revered espresso machines on the planet: www.lamarzoccousa.com


    Previous 1 19 20 21 22 23 117 Next

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