Journey to the Sunnyside | Mindful Drinking & Alcohol Health

Latest Episodes:

Behind the Zero Proof Boom w/ Sean Goldsmith Oct 23, 2025

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Welcome back to Journey to the Sunnyside! If you listened to Part One, we talked about the cultural shift behind the rise of NA drinks. In this episode, we’re pulling back the curtain on the business side. Sean Goldsmith, co-founder of The Zero Proof, shares how he went from blogging about the movement to running one of the largest online NA retailers in the country — with more than 500 SKUs, national distribution, and their own brands. We get into early grind stories, raising capital at the right moment, how they decide which products make the cut, and why 93% of their customers still drink alcohol. This is a great look at what it takes to build a brand inside a movement. Let’s dive in.

Want to drink less with no pressure to quit? Visit https://ctbk.co/4doo5dq for a free 15-day trial of Sunnyside.
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ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol moderation app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.

Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.

Why NA Drinks Are Winning the Culture War w/ Sean Goldsmith Oct 22, 2025

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Hey everyone, welcome back to Journey to the Sunnyside. Today’s conversation is a fun one — because it’s not just about drinking less, it’s about what’s happening around us. Gallup just reported record-low drinking rates in the U.S., and you can feel this cultural shift everywhere — from grocery aisles to restaurant menus. To unpack what’s going on, I sat down with Sean Goldsmith, co-founder of The Zero Proof — one of the biggest players in the non-alcoholic beverage space. We get into how this movement grew from a niche to a cultural wave, why retailers and distributors are jumping in, and why NA drinks are becoming their own category — not just a replacement. Let’s get into it.

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What You’re Feeling Isn’t Just a Hangover Oct 20, 2025

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Light anxiety. Brain fog. Cravings. It’s not random — it’s your nervous system recalibrating after alcohol. In this episode, Mike breaks down how mini withdrawals work, why they quietly fuel drinking habits, and how to reset your baseline.

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The Wild Years, the Wake-Up, and Finding Balance w/ Martin Silva Oct 16, 2025

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In this episode, Martin Silva returns for a conversation on how his relationship with alcohol and health has evolved over the years. Martin is a transformation and performance coach with more than 20 years in the fitness world. We talk about the wild early days, how drinking fit into that chapter, and what changed as his goals and priorities shifted. Along the way, we share personal stories and dig into what it really looks like to build balance without giving up the moments that matter.

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The Dark Side of ‘Healthy’: Why This Fitness Pro Walked Away from Extremes w/ Martin Silva Oct 15, 2025

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Today I’m joined by Martin Silva — a transformation and performance coach with more than 20 years in the health and fitness world. He’s a former pro physique competitor who knows firsthand how easy it is to cross the line from healthy habits into obsession. In this episode, we talk about his early years in fitness, what the extreme side of that world looks like, and the turning point that changed everything. We also explore how those lessons go far beyond the gym and what they can teach anyone who’s ready to break free from all-or-nothing thinking

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I Quit Drinking… and Found a New Problem Oct 13, 2025

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When you cut back or quit drinking, it’s easy to assume everything will automatically fall into place—better energy, clearer sleep, sharper focus. And for many of us, that does happen. But sometimes, something sneaky slips in through the back door. In this episode, Mike shares his personal story of what happened nearly a year after quitting alcohol: discovering insulin resistance, unexpected sugar cravings, and how those subtle shifts can quietly hold you back from feeling your best. If you’ve ever noticed your sweet tooth ramping up or your energy dipping after a few weeks off alcohol, this one’s for you. We’ll unpack why sugar often fills the gap alcohol leaves behind—and how to get your body and brain truly thriving again.

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The Subconscious Solution: How Hypnotherapy Can Transform Your Habits w/ Ethan Reis Oct 09, 2025

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You’ve probably heard that 95% of what we do is driven by the subconscious. So what happens when you learn how to work with it—on purpose? In this episode, Mike sits down with hypnotherapist Ethan Reis to unpack how hypnotherapy helps rewire the brain, calm the nervous system, and make lasting behavior change actually stick. They explore the science behind hypnosis, the truth about suggestibility, and how working beneath the surface can help you ease cravings, reduce stress, and build a healthier relationship with alcohol—and yourself.

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Using Alcohol for Pain Relief? Here’s What You Should Know Oct 06, 2025

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If you’ve been reaching for a drink to take the edge off back pain, sore joints, or help you sleep through the night, you’re not alone. For many, alcohol feels like the only thing that works. But new research shows it may actually worsen pain over time. In this 10-Minute Monday, we unpack what’s really happening in your body—and better ways to find lasting relief.

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The Lie We Tell Ourselves About ‘Moderate’ Drinking w/ Molly Watts Oct 02, 2025

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We love to tell ourselves stories about alcohol: I only drink wine, so it’s fine. I need a drink to relax. At least I’m not like them. For Molly Watts — author, coach, and host of The Alcohol Minimalist podcast — those stories fueled decades of daily drinking, even while she told herself she was just a “moderate” drinker. In this episode, Molly shares how she broke free from the lies that kept her stuck, what the science really says about alcohol and anxiety, and how she built a peaceful, mindful relationship with drinking. If you’ve ever caught yourself thinking it’s not that bad, this conversation will hit home.

Molly also offers group and one-on-one coaching. As a long-time partner and supporter of Sunnyside, we align closely with her approach and mission, and highly recommend her if you're looking for more personal help on your journey.

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Is Naltrexone right for you? Learn all about Sunnyside Med w/ Nick Allen , CEO of Sunnyside Sep 29, 2025

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Today I am sitting down with Nick Allen, CEO of Sunnyside, for an important conversation about a new direction in alcohol health. For years, medication has been seen as a last resort for people at rock bottom, but what we're seeing now is that it can play a role much earlier as both a preventative step and a corrective tool, helping people build a healthier relationship with alcohol.

With Sunnyside Med, our latest offering, we're not just making medication available for those who qualify, we're combining it with the holistic behavior-change program we've been refining for the past five years.

We're excited to share with you how we got to this point and what you can expect if you're considering adding medication to your mindful drinking toolkit.

A quick note before we jump in, we'll be talking about medication. It's generally safe, but can have side effects, and nothing here should be taken as medical advice. For more details, visit joinsunnysidemed.com.

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