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    Italian Wine Podcast

    The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!

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    Copyright: © All rights reserved

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    Latest Episodes:
    Ep. 2061 Mihai Popescu interviews Vittorio Navacchia  | Clubhouse Ambassadors’ Corner Aug 22, 2024
    Show notes

    Welcome to Episode 2061 Stevie Kim moderates Clubhouse’s Ambassadors’ Corner – In this episode, Mihai Popescu interviews Vittorio Navacchia . These sessions are recorded from Clubhouse and replayed here on the Italian Wine Podcast! In this interview, today’s guest moderator covers the learning objective: “Learn about such an underrated region of Emilia-Romagna , the indigenous grapes and the key producer Tre Monti.”


    Co-Moderator - Mihai Popescu

    Holding WSET Level 4 Diploma alongside a Bachelor's in Commerce from John Molson School of Business, Mihai Popescu judges at prestigious competitions Sélections Mondiales Canada ( largest in North America ) and Vinarium ( largest in Eastern Europe) , co-founded Salon des Vins Roumains, pioneering the first Romanian Wine Fair in North America.

    As a Sales & Product Placement Consultant at Brutus Wines, Mihai Popescu curates selections, manages sales for key Eastern-European wine brands and workshops.

    Recently certified as an Italian Wine Ambassador by Vinitaly International Academy, showcasing expertise in Italian wines, he is looking forward to share his knowledge with Italian wine lovers in his home country Romania.

    His background in B2B sales, marketing, and business development has allowed him to represent producers internationally at events like World Wine Meeting Chicago and La Grande Dégustation de Montréal.


    Connect:

    Facebook https://www.facebook.com/mihai.popescu/

    Instagram https://www.instagram.com/mihai.wine/

    LinkedIn https://www.linkedin.com/in/mihaipopescumtl/

    Website : https://brutus-wine.squarespace.com


    Guest Bio - Vittorio Navacchia

    Vittorio Navacchia, 55, and his brother David, run Tre Monti winery since 1989, when their mother Thea passed away at 58 and they, togheter with “babbo” Sergio, decided to continue parents passion for winemaking.

    After Enology studies at Bologna university, Vittorio holds the technical responsibility (vineyard and cellar) of the estate.

    Great friends/teachers have helped him in his path of prfessional growth, from Attilio Sceinza to Donato Lanati, from Vittorio Fiore to Nicola Tucci.

    He approached in organic agriculture since 2011 when it was not so popular in northern Italy. A very important step has been in 2013, when the first georgian amphora (Kvèvri) arrived in the winery and Vittorio started to apply long skin macerations to albana mosts (at the beginning almost as a joke, and now also as a real business). The maceration of the indigenous white variety of the Romagna region is now his great passion. Vittorio loves white wines.

    Vittorio’ss keywords are curiosity, hard work and the example of parents, all seasoned by the joy of those who work not only for the gain and a healthy self-irony typical of the people of Romagna

    Connect:

    Facebook Tre Monti

    Instagram Tre.monti

    Website www.tremonti.it

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Follow Italian Wine Podcast for more great content - winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!




    Ep. 2060 Anna Brittain | Voices with Cynthia Chaplin Aug 21, 2024
    Show notes

    Welcome to Episode 2060, in which Cynthia Chaplin interviews Anna Brittain in this installment of Voices, on the Italian Wine Podcast. Anna Brittain, CEO of Napa Green, who certifies sustainability in vineyards and cellars, developed the Six Pillars of Sustainability


    More about today’s guest:

    Anna has worked locally, nationally and internationally on environmental management and policy with organizations ranging from the environmental economics think tank Resources for the Future in Washington, DC to the International Union for Conservation of Nature in Hanoi, Vietnam. She has spent over 12 years facilitating and growing sustainability in the wine industry, with an expertise in communications and certification standards. Anna has served as a lead sustainability consultant with Ontario Craft Wineries, Sustainable Winegrowing British Columbia, Crimson Wine Group, the California Sustainable Winegrowing Alliance, and individual wineries including Benziger Family Winery.


    Anna has helped lead the growth of the Napa Green program since 2015, and stepped into the position of Executive Director of the now independent non-profit in fall 2019. In 2022 and 2023, she led the launch of the action-oriented RISE Climate & Wine Symposium (formerly THRIVES), with 65+ expert speakers, 40+ sustainability sponsors, and 750+ guests. In 2023, Anna was named by the Wine Enthusiast as a Future 40 Tastemaker, and Wine Business Monthly as a Wine Industry Leader. In 2024, she was included in The Imbibe 75: “People and places that will shape the way we drink in 2024 and beyond.”


    Anna has a Master’s of Environmental Science & Management from the Bren School at UC Santa Barbara and a BA in Political Science and Environmental Studies from Williams College.


    Connect:

    Website: https://napagreen.org/

    Instagram: https://www.instagram.com/napagreen/?hl=en

    LinkedIn: https://www.linkedin.com/company/napagreen/

    Facebook: https://www.facebook.com/napagreencertified/


    About today’s Host:

    Cynthia Chaplin is a VIA certified Italian Wine Ambassador, a professional sommelier with FIS and the WSA, a member of Le Donne del Vino, and a Professor of Italian wine and culture. Born in the USA, she’s lived in Europe since 1990. Italian wine, in particular rosé, is her passion. She works with embassies, corporations and private clients, creating and presenting tastings, events, seminars and in-depth courses. Cynthia is a wine writer, a judge at international wine and sake competitions, she consults with restaurants and enotecas developing comprehensive wine lists and food pairings, and she advises clients who want to curate an Italian wine collection. She currently works for Vinitaly International in Verona as a Project Manager, Educator, and the host of VOICES Series on The Italian Wine Podcast, focusing on diversity and inclusion in the global wine industry.


    Connect:

    Facebook: Italian Wines in English

    Instagram: kiss_my_glassx

    Linkedin: www.linkedin.com/in/cynthia-chaplin-190647179/


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Share this pod! Remember Voices is all about diversity, equity, and heart-warming personal stories about real people!




    Ep. 2059 Sara D'Ambra of Casa D'Ambra Vini D'Ischia  | Wine, Food & Travel With Marc Millon Aug 20, 2024
    Show notes

    Welcome to episode 2059 of the Italian Wine Podcast, Wine, Food & Travel With Marc Millon. Today, he is interviewing Sara D'Ambra of Casa D'Ambra Vini D'Ischia.


    More about today’s guest:

    Sara D'Ambra is the 4th generation of Casa D'Ambra with her sister Marina. Casa D'Ambra was born in 1888 with Francesco D'Ambra, who bought the local wine to ship it to Naples North Italy and France. In 1956 thanks to Salvatore D'Ambra Casa D'Ambra started the wine production with Biancolella, Forastera, Per''e palummo, the 3 main indigenous varietis. So, the second generation consisted of 3 people: Mario the seller, Michele the one involved in the vineyard to buy grapes and Salvatore the winemaker. Another important step was March 1966 when they created the DOC Ischia Bianco and Ischia Rosso. These 2 DOC were between the first in Italy. That time the winery made around 1.500.000 bottles per year. Casa D'Ambra also exported the wines tom USA. Salvatore D'Ambra was also in the wine research in Verona. The 3rd genaration of the winery is now represented by Andrea D'Ambra, the wine maker of the winery, who produce 500.000 bottles per year. Casa D'Ambra every year recovers vineyard to save it from the abandonment. Casa D'Ambra just bought 7ectares, where it is creating a wine resort and winespa.

    Sara D'Ambra is a winemaker , she worked in different part of the world as assistent winemaker and cellar hand. At Casa D'Ambra she manage the hospitality and Tenuta Calitto.


    Connect:

    Website: www.dambravini.com

    Instagram: tenutacalitto_wineresortspa vini_dambra_ischia


    More about the host Marc Millon:

    Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England


    Connect:

    quaypress.uk/

    marcmillon.co.uk

    vino.co.uk

    quaypress.com

    LinkedIn: linkedin.com/in/marc-millon-50868624

    Twitter: @Marc_Millon

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Thanks for listening! - This show is all about food and wine pairings, and traveling through Italy with Marc. Join his food, wine and cultural journey!




    Ep. 2058 Italian Wine Trends with Jeremy Hart Pt. 1 | Masterclass US Wine Market With Juliana Colangelo Aug 19, 2024
    Show notes

    Welcome to Episode 2058 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo. This is an installment to the mini-series of Italian Wine Trends in the US Wine Market with Jeremy Hart. Today, they talk about: Trends by Italian Red Variety On-Premise


    More about today’s guest:

    Jeremy Hart is a seasoned professional with over two decades of experience in the hospitality industry, specializing in sales, brand management, and strategic marketing. He managed over 400 SKUs from 56 brands across six states while covering national accounts for a renowned importer for seven years. His visionary brand ideation contributed to the success of a multiyear Wine Spectator’s Top 100 Winner. Recognized as a leading industry expert, Jeremy hosted the closing dinner at the prestigious TexSom Conference for five consecutive years. He co-founded Inknowlogy Marketing Agency, created his wine brand Explicit Content, and holds the significant role as the Chief Strategic Marketing and Co-Founder at Somm.ai. Jeremy is dedicated to pushing the beverage industry’s growth and promotion through data-enhanced methods.


    Connect:

    Instagram: www.instagram.com/inknowology & www.instagram.com/wineknerd

    Website: inknowology.com/about-us/


    More about Juliana Colangelo:

    Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador.


    Connect:

    Instagram: www.instagram.com/julezcolang/

    Facebook: www.facebook.com/jules.colangelo/

    Twitter: twitter.com/JulezColang

    LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!


    Ep. 2056 Giulia Stocchetti interviews Valentina Kirichkova | The Next Generation Aug 18, 2024
    Show notes

    Welcome to Episode 2056 in which host Giulia Stocchetti interviews Valentina Kirichkova. Valentina Kirichkova, young wine specialist at Monte Bianco, based in Almaty, talks about her working and life exeprience in the wine industry in Kazakhstan, how's importing and distributes Italian wines and how vibrant and lively this growing sector is in her country.


    More about today’s guest

    Valentina Kirichkova is a distinguished wine specialist based in Almaty, Kazakhstan. Currently serving as a brand manager at Monte Bianco since 2022, she focuses on marketing premium wines, spirits, and cigars for the company, which specializes in importing and distributing fine and rare wines. Valentina is pursuing a WSET Diploma at Weinakademie Österreich and holds a WSET 3 certification and Valpolicella Scholar. She was awarded the ASI Diploma Gold in 2022 and has been recognized as the #2 Best Sommelier of Kazakhstan in 2023.


    Monte Bianco, established in 1999, is a leading Kazakhstani importer and distributor of premium and rare wines, spirits, and cigars. Known for its continuous improvement philosophy, the company has gained global trust and is favored by sommeliers and wine enthusiasts. Operating seven wine shops, Monte Bianco is Kazakhstan's top importer of Italian products.


    Connect:

    Instagram: https://www.instagram.com/valentina_superiore

    LinkedIn: https://www.linkedin.com/feed/

    Facebook: https://www.facebook.com/?locale=ru_RU


    Giulia is an AIS Sommelier and holds the WSET Diploma. She has 360° experience in the cellar, harvesting, tasting and teaching. Enthusiastic communicator of wine, she believes every bottle is a small universe to discover and her slogan is “sharing wine means love.”

    She’s passionate about terroir wines made with autochthonous grape varieties and constantly looking for them and their small producers.


    Connect:

    Facebook: Giulia Stocchetti Caravaggi

    Instagram: theWineSoulGirl

    LinkedIn: Giulia Stocchetti Caravaggi


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!



    Ep. 2057 Cococciola, Fumin, Gaglioppo by Davy Leung | Italian Grape Geek Aug 18, 2024
    Show notes

    Welcome to Episode 2057 of the Italian Wine Podcast. In this Italian Grape Geek series we explore personal stories of travel and tasting with Italy’s must know grape varieties.


    In this episode, Davy Leung geeks out on Cococciola, Fumin, Gaglioppo exploring the origins, history and characteristics of the grape, sharing personal connections with wines made from this variety.


    Chart your own course with My Italian Grape Geek Journal, your personal tasting companion to accompany the series. Support the show by donating at www.italianwinepodcast.com.


    Donate five euros or more and we’ll send you a copy of our latest book, My Italian Grape Geek Journal. Absolutely free! To get your free copy of My Italian Grape Geek Journal, click support us at www.italianwinepodcast.com or wherever you get your pods.


    More about today’s host:

    Davy Leung is a Certified Public Accountant and wine educator, operating in Hong Kong, Shanghai and Singapore and is Chair of the Hong Kong Chapter of the Society of Wine Educators. His passion for wine also extends internationally and he has travelled widely producing his own vintages. Davy is an ambassador of Saint Emilion wines and his qualifications include the Saint Emilion Prud'homme de la Jurade. He has trained to become a Certified Wine Educator, a Certified Specialist of Spirits, a Certified Sommelier, Italian Wine Ambassador, Certified Italian Wine Educator, Certified Spanish Wine Educator, Portugal Wine Ambassador, Certified Koshu Expert by the KEC, WSET Diploma holder, Certified WSET Wine Educator, and is currently studying to become a Master of Wine. He is one of a handful of approved spirit educators up to Level 3 in Asia.



    To learn more visit:

    Instagram: davyloveswine

    LinkedIn: https://www.linkedin.com/in/davy-leung-fcpa-50523520/

    Facebook: Davy Murata Leung

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Ep. 2055 Marco Gandini Narrates Pt. 82 | Italian Wine Unplugged 2.0 Aug 17, 2024
    Show notes

    Welcome to Episode 2055 –Part 82 of this fantastic wine book series in which Marco Gandini narrates the new Mamma Jumbo Shrimp Guide, Italian Wine Unplugged 2.0. Today, Marco narrates: Ruggine, Sanforte, Sciaglin, Sciascinoso, Scimiscià, Semidano, Spergola, Susumaniello


    Each week, Marco will provide some new quality edutainment, as he reads from the second edition of this wine geek smorgasbord.


    Italian Wine Unplugged 2.0, offers a comprehensive guide to the world of Italian wine and winemaking with contributions from Professor Attilio Scienza (including his groundbreaking research on the topic), has won the prestigious OIV - International Organisation of Vine and Wine Award 2023 in the Wines and Territories category.


    Get a copy on Amazon: https://amzn.eu/d/ajX2gwN


    To learn more visit:

    Website: www.mammajumboshrimp.com


    More about the Narrator:

    Marco Gandini is a Communications Manager at Vinitaly International, he also seems to love being a student since he is always studying and harnessing his brain! When he is not helping out with events in the office such as wine2wine, or helping out the social media department, he can be found in the Italian Wine Podcast booth, narrating this very very long book!!!


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Remember to follow us so that you won't miss an episode of this very awesome set of narrations!




    Ep. 2054 Stefano Chiarlo, Michele Chiarlo winery | On The Road With Stevie Kim Aug 17, 2024
    Show notes

    Welcome to Episode 2054 of On The Road Special Edition. Stevie Kim takes a deep dive into the wine region of Piemonte. Today, she interviews Stefano Chiarlo of Michele Chiarlo winery.


    Discover the history of the ancient estate where the winery is located, the development of this extraordinary family winery, and the winemaking techniques involved in producing its famous wines


    More about today’s guest:

    Stefano Chiarlo was born on June 3, 1969 in Piedmont. He graduated in 1989 from the Enological School of Alba with a degree in Enology. Following his diploma, Stefano enrolled in the national service before beginning work at Michele Chiarlo in 1991 as Assistant to Enologist, Roberto Bezzato.

    Stefano became Michele Chiarlo’s chief winemaker in 1999 with the cooperation of Gianni Meleni. His philosophy is to produce wines of great elegance that respect the varietal and terroir; wines rich but not dense or heavy, with subtle use of wood.

    Connect

    Website: https://www.michelechiarlo.it/

    Watch the video on our Youtube channel: https://www.youtube.com/watch?v=pU7tWfMAF7o


    More about the host Stevie Kim:

    Stevie Kim hosts Clubhouse sessions each week (visit Italian Wine Club & Wine Business on Clubhouse), these recorded sessions are then released on the podcast to immortalize them! She often also joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods!


    Connect:

    Social Links: https://zaap.bio/steviekim

    Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Remember to follow us!! - Travel Italy, food and wine, winery visits and so much more!



    Ep. 2053 Gianluca di Taranto | Everybody Needs A Bit Of Scienza Aug 16, 2024
    Show notes

    Welcome to Episode 2053, where Prof. Scienza takes questions from the wine community and answers them in his inimitable way! These shows are generally in the Italian language. Today’s question comes from Gianluca di Taranto!


    Today’s questions:

    Is there a potential future for the 8 not yet autoctone grape varieties in Etna? / Esiste un potenziale futuro per gli 8 vitigni non ancora autoctoni dell'Etna?


    If you want to learn more about the Professor:

    The one who checks all the facts and regulates when we mistakenly type “Verdicchio” in place of “Vermentino.” Attilio Scienza is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti. He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff!

    To find out more about Attilio Scienza visit:

    https://www.vinitaly.com/formazione/vinitaly-international-academy/attilio-scienza/


    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Share your love for our lovely Professor if you are a true Italian Wine Geek :)



    Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023 Aug 15, 2024
    Show notes

    Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo


    Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023.


    wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.


    About the session:

    Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision.

    In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied.

    But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets.


    This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning.



    Find more about wine2wine Business Forum: https://wine2wine.net/

    _______________________________

    Let's keep in touch! Follow Italian Wine Podcast on our social media channels:

    Instagram www.instagram.com/italianwinepodcast/

    Facebook www.facebook.com/ItalianWinePodcast

    Twitter www.twitter.com/itawinepodcast

    Tiktok www.tiktok.com/@mammajumboshrimp

    LinkedIn www.linkedin.com/company/italianwinepodcast

    If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/


    Until next time, Cin Cin!


    Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!




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