Interior Design with Kandrac and Kole

Latest Episodes:

Guest Molly Schoneveld, The Storied Group PR Dec 02, 2022

Show notes

Today on Inside Design with Kandrac & Kole, we are joined by PR expert Molly Schoneveld. Molly has extensive experience working with companies to grow their publicity. During this episode, she talks to us about the importance of social media while also having a secondary platform that you own, such as a blog, podcast, or YouTube channel. Molly tells us about her predictions for 2023 and where publicity is heading. She then discusses the importance of having a handle on your finances and how to put your mindset above everything else. Tune in today for some excellent tips on growing your audience!

IN THIS EPISODE:

[4:20] Molly tells us about her blog and how that has led her to where she is today.
[7:11] What does Molly mean by social media being like a magazine vs. a sole means for your business?
[10:43] Molly's predictions for 2023.
[13:51] Where is the best place for designers to show their work?
[16:30] How do businesses decide whether to hire someone to do their social media or not?
[18:48] What does it mean to put your mindset over everything?
[22:46] Molly shares her thoughts on how a business should handle its finances.

KEY TAKEAWAYS:

Social media should not be your entire strategy for increasing business or advertising since social platforms are out of your control. Email newsletters, podcasts, and blogs are excellent tools since you own them.
Keywords on Pinterest and getting featured on other tastemakers' blogs are a great way to get your name out there and your products seen by more people.
Some small business owners want to ignore finances, but the wiser you are about what's coming in and going out every month will save you. You won't get blindsided if an emergency arises.

RESOURCE LINKS:

The Storied Group Website

The / Sought After Blog

Kandrac & Kole Website

Kandrac & Kole on Instagram

Kandrac & Kole on YouTube

BIO:

Molly Schoneveld

represents the industry's top interior designers, celebrities, and hotels with 20+ years of experience. She is incredibly selective in who she represents – giving her clients exclusive access to her network-taking them from industry leaders to nationally recognized, house-hold names.

She began her career in Hollywood working directly under Academy award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK where she worked with A-list talent like Kevin Bacon, Gerard Butler and Olivia Wilde.

She started her lifestyle blog, The Sought After, in 2008 as a passion project. and we will let her tell us more about that. (remove the highlighted sentence) Her company, The Storied Group is part of the exclusive list THE PR Net 100 for 2022 and was awarded "Small Agency of the Year" by the Bulldog Stars of PR Awards in 2019.

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine, and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, their signature use of color and pattern, and their one-of-a-kind, custom designs.

As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

SPONSOR:

If you are a designer or a homeowner, you should have Cosentino on your radar as your first choice for quartz products. Cosentino is the maker of Silestone – a hybrid surface of premium minerals, quartz, and recycled materials.

Dekton is Cosentino's innovative ultracompact surface, a technological material composed of a blend of raw materials, porcelain, and glass. It is perfect in both home, hospitality, and outdoor projects because of its high strength and versatility. You will find Silestone in millions of homes in over 100 countries and in most of Kandrac & Kole projects. We always turn to Cosentino for their innovation and commitment to sustainability. Visit https://www.cosentino.com to learn more about their product and their new city centers – an exclusive meeting place for professionals who seek to share ideas, stay ahead of market trends, and to take part in innovative experiences and activities.

Highpoint Fall 2022 Trends Nov 18, 2022

Show notes

Today on Inside Design with Kandrac & Kole, Kelly and Joann talk about their trip to the 2022 High Point Market. This year, Joann and Kelly were invited to lead a guided Insider Tour for up and coming designers, or anyone interested in design. Joann and Kelly discuss their amazing tour group they got to lead through the market, the incredible dinner they had with the founders of Thompson Traders, Fall trends of 2022, as well as the upcoming 2023 trends. Tune in today to get all the design tips for 2023!

IN THIS EPISODE:

[00:31] What is Highpoint Market?
[2:43] What did the Insider Tour look like at Highpoint Market?
[8:40] We talk about the dinner party with the Thompsons, founders of Thompson Traders.
[11:03] The importance of engaging with brands in an intimate setting.
[13:00] We break down the 2023 Trends.
[18:58] Color forecast for 2023.
[23:22] What outdoor collections are rolling out?
[24:04] Boucle and sherpa is a trend arising for 2023.
[25:31] What did we learn about rattan?

KEY TAKEAWAYS:

Trends for 2023: nesting coffee tables, modular sofas, sectionals, soft curves on furniture, 70s vibe,
The pandemic has created a demand for sectionals and outdoor furniture.
As a designer, it is vital to get to know brands on an intimate level. Attending tradeshows, tours of their warehouses, etc., are great ways to be "in the know" about trends and design ideas.

RESOURCE LINKS:

Kandrac & Kole Website

Kandrac & Kole on Instagram

Kandrac & Kole on YouTube

Highpoint Market Website

Thompson Trader Website

BIO:

SPONSOR:

Visit GABBY at a to-the-trade showroom in Atlanta, High Point, or Dallas. While you are there, check out some of our all-time favorites, like the Gregory Chandelier, the Ainsworth Coffee Table, and the Callisto Mirror. For a special offer on your next order, go to gabbyhome.com/kk.

Our Trip To The Kohler Factory Nov 04, 2022

Show notes

Today on Inside Design with Kandrac & Kole, Kelly and Joann talk about their much anticipated trip to the Kohler campus in Wisconsin. While there, they were able to tour the Kohler factory, visit the archive room, the Design Center and of course the infamous Kohler Spa. As interior designers, Kelly and Joann love to get a behind the scenes look at a brand and experience an immersion into not only the company's products, but their culture. Tune in for insight into the Kohler brand.

IN THIS EPISODE:

[03:00] Joann and Kelly's experience in Wisconsin visiting Kohler.
[09:00] More on the factory tour of Kohler.
[16:00] Checking out faucets, sinks, tubs, shower components and more at the Design Center.
[20:00] Joann and Kelly discuss their favorite styles, finishes and technology on the Kohler website.

KEY TAKEAWAYS:

A factory tour gives an intimate behind the scenes look into a company so that visitors can learn how products are crafted, the history of the company and how they prepare operations for the future.
Understanding the technology and craftsmanship of products helps designers build an allegiance to a particular brand.
Taking the time to learn about new brands can open up opportunities and inspiration for design projects.

RESOURCE LINKS:

Kandrac & Kole Website

Kandrac & Kole on Instagram

Kandrac & Kole on YouTube

Kohler Website

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

SPONSOR:

Studio Designer is a project management, product sourcing and accounting platform for the interior design industry. It is a designer-specific software that features an all-in-one project management system,where you can propose, order,invoice all project items, as well as track team activities.They Have been in business for 30 + years and are near and dear to our hearts as we started working with them about 15 years ago.We don't know how we would run our business without them. From the proposal to invoice to orders to financial reports, it is so efficient and keeps us extremely organized.Studio Designerhas an exclusive offer to Inside Design listeners-$100 off anyStudio Designer Onboarding Services. This offer is valid through December 31, 2022. If you are an interior designer and not using industry specific software, you need to check them out at

http://hello.studiodesigner.com/eventskandk.

Our Top Twelve Product Recs Worth Buying Oct 21, 2022

Show notes

Decades in the interior design business have taught Joann and Kelly which products are worth investing in and where creativity can come into play. Joann and Kelly bring this expertise and guidance to their clients, and consider it one of their greatest values as interior designers. On this episode of Inside Design with Kandrac & Kole- they are sharing their Top Twelve quality products, like lighting, rugs, art pieces and more- that are worth investing in. Tune in for inspiration for your next home project.

IN THIS EPISODE:

[03:35] Investing in high-end upholstery.
[07:30] The mix of high-end and budget items you can get with primary and secondary lighting.
[12:53] Rugs: The importance of investing in the right size and quality.
[15:00] How art makes the home and how to invest in the right mix.
[20:53] Choosing functional nightstands.
[25:00] Stair railings and hardware- to update or not?
[26:00] Electrical updates- worth it to make the changes!

KEY TAKEAWAYS:

Take the time to consider your goals to determine which high end products you will invest in and what areas to get creative in.
Investing in quality items that last is the key to getting your money's worth on items and updates.
Get creative in certain areas of your budget- but don't skimp on the things that are used the most and focal points of your home.

RESOURCE LINKS:

Kandrac & Kole Website

Kandrac & Kole on Instagram

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

SPONSOR:

This episode is sponsored by Gabby Home. Gabby is one of our go-to brands for everything from upholstery to lighting to case goods. Their transitional designs are easy to insert into any project. We really relied on Gabby during the pandemic because they were able to maintain some reasonable inventories.Visit GABBY at a to-the-trade showroom in Atlanta, High Point orDallas. While you are there check out some of our all-time favorites like theGregoryChandelier, the Ainsworth Coffee Table and the Callisto Mirror. For a special offer for the Design Trade, go to gabbyhome.com/kk

Everything You Need To Know About Custom Window Treatments Oct 07, 2022

Show notes

Even with the most picturesque view, great window treatments finish a room. Today, Joann and Kelly are joined by Tracie Bresnahan, the owner of Custom Creations with an impressive history in the home apparel industry. The three make a compelling case for investing in custom window treatments that will last. Tune in to this episode to hear about the importance of hardware, working with a designer, and having a great installer.

IN THIS EPISODE:

[03:35] Tracie talks about some common downfalls of ready-made window treatments.
[07:48] Working with a designer to create custom window treatments.
[09:15] The role hardware plays in window treatments.
[17:07] Tracie shares how people fall in love with motorization.
[23:01] Even shower curtains can benefit from being customized.
[25:27] Why having a trusted installer is crucial.

KEY TAKEAWAYS:

It does cost more to have custom window treatments, but it is an investment that will last. The quality of custom window treatments far outweighs ready-made window treatments.
It is important to contact a designer for custom window treatments. There is so much more involvement than just measuring and picking a fabric.
A trusted installer is crucial to the end product.

RESOURCE LINKS:

Kandrac and Kole Website

Kandrac and Kole Instagram

Kandrac and Kole Facebook

Custom Creations Website

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Tracie Bresnahan holds a bachelor's degree in ApparelEngineering and a Master's degree in Quality AssuranceTechnology from Southern PolytechnicState University. She worked in the apparel and consumer products industries for 17years. Tracie openedCustom Creationsin 1996, fabricating custom window treatments and accessories. With her engineering background, she has built a business specializing in one-of-a-kind and challenging design solutions for clients as well as custom-designed upholstered furniture. Collaborating with her on some of her projects is her husband Brian, who has a degree in architectural engineering. He is a huge asset in designing and building custom projects with her for clients. She has been honored with several window-covering awards. 2020 Workroom of the Year•Member–Window Coverings Assoc. of America (WCAA)10+ years•WCAA National President, 2018-present•Atlanta Chapter Publicity Chairperson, 2013-2018•Atlanta Chapter Past President, 2012-2014•Atlanta ChapterPresident 2010-2012•Atlanta Chapter Secretary, Treasurer and Industry Partner Liaison (8 years)•Featured presenter at annual International Window Coverings Expo, 2010 and 2011

SPONSOR:

This episode is sponsored by Maxim Lighting. Maxim Lighting is a family-owned company founded byJacob Sperling, who immigrated to the United States and built this global brand as a creative visionary. Known for lighting fixtures that flawlessly mix the latest metals and technology into iconic designs, Maxim Lighting honors traditional, timeless styles while embracing the latest home fashions. Maxim speaks to today's sophisticated designers and consumers who understand good design, quality, originality, and demand quality craftsmanship. Maxim Lighting is deeply grounded in family as the next generation of Sperlings, Naomi, Nathan, Adena andDahlia strengthen and expand the capabilities of the brand. The company's family values and gratitude towards its loyal clientele shine through new ideas, new designs, and new services that come from a grounded tradition of customer service and excellence. Check them out at https://www.maximlighting.com.

How We Navigate Design Post Pandemic Sep 23, 2022

Show notes

It's crazy to think that it's been almost three years since the world shut down due to the pandemic. There's no denying that the interior design industry has been greatly affected in many ways over the last three years. Today Joann and Kelly share how they kept their projects flowing, their clients happy, and overcame endless challenges throughout the pandemic. Tune in to this episode to learn how Joann and Kelly navigated the pandemic and where the interior design industry stands today.

IN THIS EPISODE:

[02:50] Why customer communication and transparency are so important for Joann and Kelly.
[04:46] Why having your design team involved at the start of a project is a good idea.
[05:30] How Joann and Kelly's team works together to manage every step of each project.
[09:40] Maintaining relationships with trusted vendors and manufacturers in today's design industry.
[18:33] Joann and Kelly share how trying new products and materials can really pay off.
[22:10] How Joann and Kelly adapted to longer turnaround times for product installs or shipping delays.
[27:30] Important Announcements.

KEY TAKEAWAYS:

Making sure your clients enter a project with realistic expectations and understanding of lead times will positively impact their expectations and overall experience.
People want things quickly, but in the end, if you really wait for the piece that you want, it will be worth it.
Designers cannot have all of their eggs in one basket. Having one upholsterer, one framer, one contractor, etc. can backfire if that vendor gets backed up or is understaffed and cannot provide the products and services they did before.
In such a demanding industry, you cannot just sit back and let things happen to you. Being able to pivot quickly and alter business practices is crucial to survival.

RESOURCE LINKS:

HGTV Website

HGTV Designer Of The Year

HGTV-VOTE For Designer Of The Year-Living Large In Small Spaces

Highpoint Insiders Tour

Tour Highpoint Market with Kandrac & Kole Interior Designs, Inc.

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Kandrac & Kole Website

Kandrac & Kole on Instagram

Live Recording From The Design Influencers Conference In Atlanta Part 2 Sep 09, 2022

Show notes

We are excited to share Part 2 of our first ever on location episode at the Design Influencers Conference at the Hyatt Atlanta. Today, we have more friends and colleagues talking to us about their businesses and why the Design Influencers Conference is so important for them to attend. A lot of our conversation centers around the ever-changing influence of social media and how TikTok is set to outperform Google as the preferred search engine. We also talk about how designers have to consider the growing needs of aging clients and how safety and beauty can coexist in design.

IN THIS EPISODE:

[01:56] Nancy Mikulich – Oasis Home
[06:19] Bridget King – Captiva Design
[10:15] Amy Flurry – Paper Cut Project, Alokahome, Recipe for Press and Rachel Moriarty – Rachel M. Interiors
[19:50] Leslie Caruthers – Savour Partnership, Ethos Design Collective, Design Happy Living
[28:50] Mitzi Beach – Interior Designer, Author

KEY TAKEAWAYS:

Tik Tok is on its way to overtake Google as the preferred search engine for users. Business owners have to realize that unless they innovate, they are at risk to evaporate.
In this digital age, it's no longer just about showing off yourself or your business - it's about giving and sharing valuable information to users.
We encourage designers to expand their knowledge and awareness of how to create a safer and more livable home for the aging demographics. Safety and beauty can coincide in interior design. Unbelievably, boomers account for $59 trillion of spending compared to millennials at just $5 trillion.

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Kandrac & Kole Website

Kandrac & Kole on Instagram

QUOTES:

"I can't seem to sleep. Let's see if the bright light of my phone containing all the information in the entire world held inches away from my face for the next 15 minutes manages to lull me into a peaceful slumber." Anonymous

"A shark in a fish tank will grow eight inches, but in the ocean it will grow to eight feet or more. The shark will never outgrow its environment and the same is true about you. Many times we're around small thinking people so we don't grow. Change your environment and watch your growth." Anonymous

SPONSOR:

We love Prosource for their large offering of flooring, tile, carpet, countertop, plumbing products and so much more. ProSource is gearing up for their 1/2 Yearly Sale in October. This is when manufacturers extend a deeper discount on materials from carpet to hard surface flooring, tile, cabinets and plumbing. After a year of price increases across the board, buying first run quality material at a discount off wholesale pricing is the best way to maximize your resources and accomplish more for your project. Be sure to stop in or make a design appointment this month so you are prepared to purchase come October!

Tune in to Episode 104 on how to choose finishes for your home and Episode 128 entitled Renovations 101 with Stacy Wray of Prosource who a wealth of information on all of the products is offered by Prosource. You can check them out at prosource.com

RESOURCE LINKS:

Design Influencers Conference

Design Influencers Conference Speakers 2022

Live Recording From The Design Influencer Conference In Atlanta Part 1 Aug 26, 2022

Show notes

On today's exciting episode of Inside Design with Kandrac and Kole, we are on-site at the Design Influencer Conference in Atlanta. We are so excited to be joined by our producer, Russ Riba with Produce Your Podcast, as we interview several colleagues who are experts in their fields. Tune in to hear what value they find in design conferences and what they have learned to grow their businesses.

IN THIS EPISODE:

[04:30] Caroline Hipple – President of Norwalk Furniture.
[07:20] Jeanne Chung – Cozy Stylish Chic.
[10:57] Sharon Sherman – Thyme and Place Design.
[15:22] Adam Japko – Esteem Media.
[20:56] Tristan Gary – Tristan Gary Designs.
[25:31] Andrew Joseph – Andrew Joseph PR.

KEY TAKEAWAYS:

The Design Influencer Conference is the only conference specifically focused on the interest of design influencers and interior designers using content to build their business and personal brands.
Conferences like the Design Influencer Conference are great for establishing a connection between influencers and brands and other influential design professionals.
Designers should keep a pulse on what's going on in the world. The world is always changing. The business climate is changing. People are changing. Our attitudes are changing. In order to stay relevant you really need to be aware of what's going on outside your industry.

BIO:

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Kandrac & Kole Website

Kandrac & Kole on Instagram

QUOTES:

"If you wait long enough to cook dinner, everyone will eat cereal. Follow me for more recipes." - Anonymous

"A manifesto for a simple life – Eat less, move more, buy less, make more, stress less, laugh more, feel blessed, love more. Find a quiet spot every day and breathe." - Anonymous

SPONSOR:

If you are a designer or a homeowner, you need to have Cosentino on your radar as your first choice for quartz products. Cosentino is the maker of Silestone – a hybrid surface of premium minerals, quartz, and recycled materials.

Dekton is Cosentino's innovative ultracompact surface, a technological material composed of a blend of raw materials, porcelain, and glass. It is perfect in both home, hospitality and outdoor projects because of its high strength and versatility. You will find Silestone in millions of homes in over 100 countries and in most of Kandrac & Kole projects. We always turn to Cosentino for their innovation and commitment to sustainability. Visit https://www.cosentino.com to learn more about their product and their new City Centers – an exclusive meeting place for professionals who seek to share ideas, stay ahead of market trends and to take part in innovative experiences and activities.

RESOURCE LINKS:

Design Influencer Conference

Design Influencer Conference Speakers 2022

Sherwin-Williams Colormix Forecast 2023 Aug 12, 2022

Show notes

Today is a show that we wait for all year long! We are thrilled to welcome Sue Wadden, Director of Color Marketing for Sherwin Williams back for her fourth year to discuss the new Colormix Color Forecast for 2023. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership. Sue shares her favorite colors and we chat about fun color mixes we are loving for kitchen and bath design. Tune in to get a behind the scenes scoop of the 2023 palette and hear Sue's take on what colors are trending for commercial spaces.

IN THIS EPISODE:

[02:10] A brief introduction of Sue's job and why Sherwin Williams is a leader in the color forecasting area.
[03:30] The research and technology behind color forecasting.
[08:36] 2023 Color Pallets: Terra.
[14:11] Sue's favorite colors.
[16:05] Trending colors for commercial spaces.
[20:10] The future of kitchen and bath design and other favorite colors.

KEY TAKEAWAYS:

The average time it takes a person to paint a space – from the idea to paint – is 102 days.
White is the most popular color year after year, because when in doubt people default to a safe neutral color. The color forecast helps push the color envelope and lets people imagine themselves in new spaces and colors.
The 2023 forecast name is Terra and plays off the essential colors of the earth. The four pallets are Biome, Lore, Nexus, and Origen.

RESOURCE LINKS:

Episode 43: Guest – Sherwin Williams Director of Color Marketing – Sue Wadden

Episode 90 - Color Forecast 2021 With Guest Sue Wadden – Director of Color Marketing FOR Sherwin Williams

Episode 116: Color Marketing Trends with Sue Wadden

Sherwin-Williams 2023 Colormix Forecast

The Design Influencers Conference - August 17-20

BIO:

Sue Wadden is the Director of Color Marketing for Sherwin Williams. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership.

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Kandrac & Kole Website

Kandrac & Kole on Instagram

Monetizing Your Social Media and Getting Your Face On Camera with Guest Julianne Taylor Jul 29, 2022

Show notes

Industry expert Julianne Taylor joins us today to discuss monetizing social media and the importance of getting your face on camera as a designer or business owner. Julianne shares with us why your presence is important on social media, discusses the work behind content creation, and how mindset plays an essential role in showing up. Listen to this episode as Julianne gives us some amazing tips and tricks to grow a successful business online.

IN THIS EPISODE:

[3:18] What is Julianne's definition of an influencer and a micro-influencer?
[4:53] What is the secret sauce that can help people get better in the influencer space?
[6:50] Connecting with your community and getting your face on video is important.
[9:45] What are the income/perks that influencers can expect?
[12:11] How did it come to be that Julianne came to be on the Today Show?
[14:50] How do you get past the fear of showing up on camera?
[16:25] Julianne discusses the mindset and its important role in people's success.
[17:56] What is Julianne doing now?
[18:40] What does a day in the life of Julianne look like right now?
[20:23] How to transition away from a scarcity mindset and create an abundance mindset.

KEY TAKEAWAYS:

Service with content creates engagement and trust for your community. Partner with long-term brands on products that are used all the time and that you love.
If you are experiencing fear, shift away from the idea of content creation and all the involvement and the pressure to plan all the content and change the thought process to documentation. Document your life. A day in the life…
Everybody started at zero followers, take action, do it scared. Just start and take messy action, and you'll get more comfortable.
As women, we are socialized to make ourselves smaller, not be too loud, not take up too much space, and not be too much. Stop making ourselves smaller, show up authentically, and advocate for the expertise and value we all bring to the table.

RESOURCE LINKS:

BIO:

Julianne Taylor is a Charleston, SC based business coach, content creator, and product designer. She was recently named 2021 top 25 TikTok Marketing Experts to follow by ViralStat. You can find her hosting weekly rooms in Clubhouse on influencer marketing, and she goes live every Monday on TikTok to share business and mindset tips. With a BFA in interior design and a masters in human resources, Julianne marries creativity and a strong business acumen to help entrepreneurs scale their businesses and pivot strategies amidst a pandemic induced change to peoples' work environments and revenue streams.

Julianne is the author of DesignHER (2016) and has licensed collections of wallpaper, artwork, and tabletop items sold through retail outlets such as HomeGoods and Anthropologie. Julianne is also the founder of Taylor Burke Home, a custom to-the-trade luxury upholstery company made in NC.

Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs.

Kandrac & Kole Website

Kandrac & Kole on Instagram

SPONSOR:

This episode is brought to you by GABBY where livable luxury is more than a look. GABBY is the go-to brand for fresh, transitional design pieces that strike the perfect balance between form and function. GABBY'S design team curates the most exquisite selection of designs across all furniture categories, with customizable features and fabrics to suit any style and every setting. Partner with GABBY to provide your clients with great style, service, and all the resources needed to create beautiful living spaces.

Visit GABBY at a to-the-trade showroom in Atlanta, High Point, or Dallas. Or discover GABBY online to access details and dimensions, product photos, and real-time product availability. For a special offer on your next order, go to gabbyhome.com/kk

One of the great things for us as designers during the pandemic has been the large number of items Gabby had in stock and ready to ship which saved us on several projects.

Gabby link: https://gabbyhome.com/

Special Offer: https://gabbyhome.com/kk

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