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    Inside Trader Joe’s

    Welcome to Inside Trader Joe’s, the only podcast about Trader Joe’s, by Trader Joe’s. This one’s the real deal, the “official” Trader Joe’s podcast, if you will. Looking for stories about your favorite products? Curious about what makes your neighborhood TJ’s tick? Or just excited about what’s coming soon to your Trader Joe’s? This, friends, is the podcast for you!

    From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 633 (and counting) neighborhood grocery stores, employing more than 70,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe’s could deliver.

    Let’s go Inside Trader Joe’s. And thanks for listening.

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    Copyright: © 2018-2026

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    Latest Episodes:
    Episode 89: Hey Chicago, What's In Your Trader Joe's Shopping Cart? May 05, 2025
    Show notes

    In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this edition of our Customer Cart Conversations, we go to Trader Joe's number 691 in Chicago's iconic Lincoln Park neighborhood. Captain Ken, a Chicago native – who may or may not have a favorite Chicago baseball team – gets up close and personal with the contents of customers' carts, with questions about favorites. Along the way, we get some insights into how Trader Joe's brings a little joy and deliciousness into their busy lives. We even talk to some Crew Members who share their go-to product recommendations for customers (and podcast listeners!). What's in YOUR cart?

    Transcript (PDF)


    Trader Joe's Wine Club: Rosé for All the Days Apr 21, 2025
    Show notes

    Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. This sip-sized segment has us blushing a bit. Because, of course, we're talking about Rosé. Contrary to the opinions of some, Rosé is a serious wine, and we sat down for a serious conversation about three of our favorite Rosé options in the wine section at your neighborhood Trader Joe's. While all three share similar (yet different) pink-ish hues, each has its own story to tell and its own flavor profile to enjoy. What they all have most in common is the incredible value they represent – whether you choose La Ferme Julien Rosé, Emma Reichart Rosé of Pinot Noir, or Maison Barboulot Cinsault Rosé, you'll enjoy superior quality wine at a great price. Every day.

    Transcript (PDF)


    Episode 88: Trader Joe's Goes to Modena, with Vim and Vinegar Apr 07, 2025
    Show notes

    There are certain foods that are synonymous with their place names. Parmigianno Reggiano. Kalamata Olives. And the focus of this episode, Balsamic Vinegar of Modena. A world-renowned product with a long and fascinating history, Balsamic Vinegar of Modena is produced exclusively in the Modena region of Italy. In this episode we sit down (and do a bunch of walking!) with one of Modena's largest and most respected producers of this vigorous vinegar – they've been supplying Trader Joe's for decades – where we learn some history and get a behind-the-scenes look at how it's made. Listen in for a sneak peak at a new TJ's product coming soon to your neighborhood Trader Joe's.

    Trasncript (PDF)


    ICYMI: Does Trader Joe's Do Retail Media? Mar 24, 2025
    Show notes

    We get a lot of questions at Trader Joe's. And we see things in the news that make us ask questions, too. Recently, we've seen a bunch of stories about so-called "Retail Media." So what the heck is Retail Media, and does Trader Joe's do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn't make sense to us – instead of investing in technology and media resources to tell our stories, in our stores, we invest in our people and our products, so every experience you have with Trader Joe's is a great one. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get our take on Retail Media.

    Transcript (PDF)


    Episode 87: A List for Springtime Shopping at Trader Joe's Mar 10, 2025
    Show notes

    It's nearly spring. And at Trader Joe's, that means new products popping up like flower buds after an early thaw. In this episode of Inside Trader Joe's, we're getting up close and personal with a baker's dozen of our favorite new (and returning) things for spring. Looking for Easter candy and treats? You'll find them here, and you'll be impressed not only with how they look, but how they taste. A new Mini Sheet Cake that happens to be gluten free? Oh. Yes. Potato chips made with Irish potatoes and butter? Aye. A new blend of greens to elevate your salad game and a pasta sauce that's simple, elegant, and extraordinarily delicious? Well… yes. Would you believe a wine made with oranges? You should believe, and you should try it. One last thing… no bunnies were harmed in the making of this episode.

    Transcript (PDF)


    Trader Joe's Wine Club: Sauvignon Blanc from New Zealand Feb 24, 2025
    Show notes

    Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this sip-sized segment, we're going grass-roots – or at the very least, grass-noted – with a conversation about New Zealand Sauvignon Blanc. More specifically, we're highlighting Raorao Sauvignon Blanc from the Marlborough region, an area on the South Island renowned for this varietal (among others). This wine is an excellent expression of Marlborough Sauv Blanc – a quick listen here will reveal what makes this wine so special, some delicious pairing ideas, and what a tremendous value it is at Trader Joe's.

    Transcript (PDF)


    Episode 86: Pie-ning for Pizza at Trader Joe's Feb 10, 2025
    Show notes

    We often talk about traveling the world to find the most delicious products we can offer, so we can bring them to our customers at a great value. Decades ago, when we began our search for truly excellent frozen pizza, it occurred to us that maybe the best place to go was the birthplace of the stuff… Italy. Turns out we were right, and our frozen pizzas became the stuff of lore – they're just that good. Our frozen pizza selection has evolved since those early days, yet some of our favorites still come from Italy. And perhaps even more striking, some of our favorites still come from the same supplier we serendipitously stumbled upon all those years ago. In this episode, we take you on a journey of pizza-rific proportions, visting this same Italian pizza producer and getting the inside scoop on how it all started, how they manage to make such delicious pies, and what the future may hold. Spoiler alert: the future is round, cheesy, and well-sauced.

    Transcript (PDF)


    Episode 85: The 16th Annual Trader Joe's Customer Choice Awards Jan 27, 2025
    Show notes

    The votes are in, and the time has come to reveal the winners of the 16th Annual Trader Joe's Customer Choice Awards! Sixteen years of celebrating our customers' favorite products, as voted by you, our customers. It's just as exciting to us this year as it was in year one.

    This year, we've added a New category. That's right, a New category – Favorite New Product! There are so many possibilities… can you guess what it might be? We're also welcoming another product to our Hall of Fame, that rarefied space populated by products you've named as favorites a total of five times. With awards season well-underway, we're happy to present awards that eschew glitz and glamour to bring you the only awards where the winners are (almost) all edible!

    Transcript (PDF)


    Episode 84: Trader Joe's Snacky Hacks for Big Games and Awards Consideration Jan 21, 2025
    Show notes

    As listeners of this podcast know, the Trader Joe's mothership is located in Monrovia, CA. Monrovia is really close to one of the wildfires that's devastated Southern California recently. We have a lot of Crew Members and customers who've been impacted by these fires, and we wanted to take a minute to send our best wishes to them and everyone who's dealing with the aftermath of these events. We recorded this episode not too long ago in our other mothership, in Boston. It's a little silly, and, we hope, fun. We could all use a little fun and silly right about now.

    Winter is jam-packed with snacking opportunities, and if updating your snack routine is on your 2025 agenda, listening to this episode of Inside Trader Joe's should be atop your to-do list. Whether it's a big game or a fashion-forward awards show, when people pop by, you need snacks! We sat down with some Crew Members in our other mothership in Boston to discuss their favorite "snacktivities" using Trader Joe's products. They shared spicy hacks and savory hacks, simple hacks and slightly more involved hacks. What every snack hack has in common? Great taste and a near-100% guarantee of good times. Have a listen, then pay us a visit to pick up what you need to enjoy some snacktivities of your own.

    Transcript (PDF)


    Trader Joe's Wine Club: Champagne for NYE and Beyond Dec 27, 2024
    Show notes

    We're back with another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. In this seasonally inspired sip-sized segment, we're focusing on those most festive wines, the sparklers. Focusing in even further, we're celebrating Champagne, perhaps the greatest gift France has ever given the wider world (we love you, Baguettes and Brie, but Champagne… it's so festive and delightful it even comes with its own bubbles!). As New Year's Eve approaches, join us as we learn a bit about what makes this wine special, some unexpected pairing ideas, and our recommendation for a high-quality, value-priced Champagne you'll find on our wine shelves right now.

    Transcript (PDF)


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