Indie Film Hustle® - A Filmmaking Podcast

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IFH 206: Crossover Episode with the Just Shoot It Podcast Dec 07, 2017

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Crossover Episode: Just Shoot It Podcast
I thought it would be fun to do a crossover episode with filmmaking podcast Just Shoot It with hosts Oren Kaplan and Matt Enlow. I was invited down to their studios to record a "recorded live" episode and we had a ball.
The conversation was energetic and turn heated in a few places. We talked about directing, USC Film School Grads, the state of indie films, the wonderful world of digital series and much more. It's a great listen. Enjoy my conversation with Oren Kaplan and Matt Enlow of the Just Shoot It Podcast.
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IFH 205: How to Pitch Your Screenplay in 60 Seconds with Michael Hauge Dec 06, 2017

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How to Pitch Your Screenplay in 60 Seconds with Michael Hauge
You walk onto an elevator and just before the door closes Steven Spielberg gets on. You have 60 secs to pitch him your latest screenplay. What do you do? Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story.
If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have to say next. Your career can be made in 60 seconds - if you make the right pitch!
Today's guest is returning champion Michael Hauge. He is the best-selling author of Writing Screenplays That Sell (now in its 20th Anniversary Edition) and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read.
According to Will Smith,
“No one is better than Michael Hauge at finding what is most authentic in every moment of a story.” – Will Smith
We discuss pitching techniques, the pitch story arch, and much more. After partnering with Michael on the best-selling Udemy Screenwriting course Screenplay and Story Blueprint: The Hero’s Two Journeys I wanted to work with him again. We came up with the NEW online course Pitching Your Screenplay or Novel in 60 Secs (Click here for an EXCLUSIVE Discount).
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IFH 204: Why Do You Want to Be a Filmmaker? Dec 04, 2017

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Why Do You Want to Be a Filmmaker?
On today's show, I ask the simple question
"Why do you want to be a filmmaker or screenwriter?"
This single question is one of the most important questions you can ask yourself. Understanding the answer can set you up for success in your career or ultimate failure. It has taken me over 20 years to honestly answer that question and it has made all the difference in the world. I just wished I would've answered it in my 20's and no my 40's.
Enjoy and if you find value in this episode please share it with as many filmmakers, screenwriters, and artists you can.
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IFH 203: How to Shoot & Sell Digital Series (The Bannen Way) with Mark Gantt Nov 30, 2017

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How to Shoot & Sell Digital Series (The Bannen Way) with Mark Gantt
Today's guest is Mark Gantt. He's a man of many talents, actor, director, writer, and producer. He's best known for co-creating, producing and starring in the award-winning The Bannen Way for Sony Pictures Television. Financed by Sony’s Crackle distribution arm, this unique web series/feature film had a compelling cast which included Michael Ironside, Academy Award nominees Robert Forster and Michael Lerner, and Emmy winner Vanessa Marcil.
Within the first 10 weeks of release, The Bannen Way garnered over 14 million views and went on to win 4 Streamy Awards including Best Actor (Mark Gantt), Best Drama, Best Director and Best Editor; as well as being nominated for two Webby Awards and a BANFF Award. The film is currently distributed internationally on VOD, DVD, iTunes, and Amazon as a feature film.
I wanted to bring Mark on the show to discuss how he got The Bannen Way shot, how he got HUGE sponsors to come on board and how he convinced Sony Pictures to buy a web series...in 2009. Here's some more info on Mark Gantt.
Mark’s onscreen credits include American Horror Story: Hotel, Ocean’s Eleven, Charlie’s Angels: Full Throttle, Buffy, the Vampire Slayer, Dexter, Major Crimes, Bluff, Barely Famous and currently recurring on The Arrangement premiering March 2017 on E!
As a director, Mark feature directorial debut, Murder In Mexico starring Colin Egglesfield premiered on Lifetime in Sept of 2015. He recently directed Intricate Vengeance for Ron Howard and Brian Grazer’s New Form Digital with Wilson Cleveland. He’s also won several awards including Best Director at Philadelphia First Glance Film and Best of the Fest at the Cinema Series Festival for the short film Donor. He recently directed the branded series Seamlessly She with Monica Potter for AOL and GMC as well as two episodes of the branded series Suite 7 with Shannen Doherty, Jaime Murray, and Eddie McClintock. Suite 7 episodes were nominated for the 2011 BANFF Rockies and the 2012 Webby Awards. Shannen Doherty was awarded Best Performance by the Webbys for her work in the episode.
As a producer Mark recently completed principal photography on Psychophonia, a thriller that his wife, Brianne Davis, directed. Mark starred opposite Vedette Lim (“True Blood”). He’s also completing post-production on two horror/sci-fi films, The Night Visitor and The Night Visitor 2: Heather’s Story with Blanc-Biehn Productions’ Jennifer Blanc-Biehn, Michael Biehn, Lony Ruhmann and Brianne Davis.
In 2013, Mark began teaching acting at the Beverly Hills Playhouse where he studied with and assisted Milton Katselas on two dozen productions. He and his wife actress/director Brianne Davis started Give & Take Productions, a film and television production company with several projects in development.
Enjoy my conversation with Mark Gantt.
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IFH 202: Film Finance & How to Raise REAL Money for Your Indie Film with Franco Sama Nov 28, 2017

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Film Finance & How to Raise REAL Money for Your Indie Film with Franco Sama
Film Finance is a mystery to most filmmakers. How many of you need money for your next film or series? I'll wait...yeah me too. Today's guest is film producer Franco Sama from Samaco Films. Franco is an Executive Producer and an expert in finding money for independent films. Here's a bit on Franco.
Independent feature film producer Franco Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.
Sama has Executive Produced an impressive array of over twenty (20) independent feature films including most recently, “Guns, Girls and Gambling” starring Gary Oldman, Christian Slater and Dane Cook which is quickly becoming a cult favorite; this film was released into theatres on December of 2012 and, in January 2013, acquired a worldwide distribution deal from Universal Pictures.
Other films Sama has produced include; “Black Limousine” starring David Arquette and Vivica Fox, “Tooth and Nail” starring Michael Madsen and Vinnie Jones, “Paid,” starring Corbin Bernsen and Tom Conti and “The Penitent Man,” starring “The Terminator’s” Lance Henriksen and
Sama also serves as Executive Producer on the recent film festival darling “Petunia” starring Thora Birch, Brittany Snow and Academy Award winner Christine Lahti.
His shingle “Samaco Films” is currently producing a slate of several independent feature films, including “Bless Me Father” starring John Turturro, Michael Rapaport and Michael Rispoli as well as a moving military drama titled “Through my Daughter’s Eyes being directed by Dallas Burgess, starring ingénue Avi Lake as well as “Jarhead” and “The Island” veteran actor Martin Papazian.
Samaco Films released two films in 2015, the first, “The Livingston Gardner” stars James Kyson the beloved “Ando” from the NBC television hit series “HEROS” and the second, “3 Days in Havana” starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films’ sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms worldwide.
And the company’s latest film “Game of Aces” directed by Aussie Director Damien Lay and starring heartthrob and former “American Pie” star Chris Klein alongside “Transformers” Victoria Summer (Transformers: Age of Distinction”) and Werner Daehn (“Valkyrie”, xXx) is scheduled to hit theaters early this summer.
Please share this episode with every filmmaker, screenwriting and content creator you can. Franco basically gave a free masterclass on how to raise and find money for indie films. Get ready to take a lot of notes. Enjoy my conversation with Franco Sama.
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IFH 201: How to Break Down & Story Map Your Screenplay with Daniel Calvisi Nov 21, 2017

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How to Break Down & Story Map Your Screenplay with Daniel Calvisi
Today guest is author Daniel Calvisi. Dan wrote the book Story Maps: How to Write a GREAT Screenplay. He breaks down stories and shows you how to map out your own by analyzing how the masters construct their screenplays. Here's a bit more on today's guest.
Daniel Calvisi is a story analyst, speaker, screenwriter and the author of Story Maps: How to Write a GREAT Screenplay, Story Maps: TV Drama: The Structure of the One-Hour Television Pilot, and Story Maps: 12 Great Screenplays and Story Maps: The Films of Christopher Nolan. He is a former Story Analyst for major studios like Twentieth Century Fox, Miramax
He is a former Story Analyst for major studios like Twentieth Century Fox, Miramax Films, and New Line Cinema. He coaches writers, teaches webinars on writing for film and television with The Writers Store and speaks at writing conferences and book signings. He holds a degree in Film and Television from the Tisch School of the Arts at New York University.
Enjoy my conversation with Daniel Calvisi.
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IFH 200: How to Sell Your Indie Film Using Ninja Facebook Hacks with Kyle Prohaska Nov 16, 2017

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How to Sell Your Indie Film Using Ninja Facebook Hacks with Kyle Prohaska
We all want to make money selling our feature films or streaming series but getting peoples attention in this noisy world is pretty impossible. We don't have the marketing budget of the studios to reach our audience. What is a filmmaker to do?
Why not use the most powerful marketing tool ever created...Facebook. Now I know Facebook can be intimidating. It such a deep platform. It's power to reach a specific audience is unmatched. Today's guest Kyle Prohaska is a Facebook Marketing Ninja. Kyle also specializes in promoting and marketing indie films.
He also has created insane followings for his own films. Check out this 1,000,000 follower Facebook page he created for his film Standing Firm. Get ready to take some MASSIVE notes on this special episode. Enjoy my epic conversation with Kyle Prohaska.
Oh, by the way, THIS IS EPISODE #200! HOLY CRAP! Thank you all for listening and spreading the word. I couldn't have gotten here without the IFH Tribe!
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IFH 199: How to Go From a 6K Micro Budget to Directing a 100K Feature Film with Joshua Caldwell Nov 15, 2017

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How to Go From a 6K Micro-Budget to Directing a 100K Feature Film with Joshua Caldwell
Ever wondered what happens to those directors who make a micro-budget feature film? Do they ever sell that film? Do they ever get to direct a feature film again? Today guest is filmmaker Joshua Caldwell, a rare returning filmmaker on the show.
He directed a $6000 feature film called Layover.
I wanted to bring Joshua back to discuss how he leveraged that first micro-budget feature film to get a shot of directing his new $100,000 feature Negative. Check out the trailer below.
We also discuss how he brought his micro-budget mentality to a larger budget film, how he used guerilla filmmaking techniques to get the biggest bang for his buck. Prepare for some knowledge bombs. Enjoy my conversation with Joshua Caldwell.
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IFH 198: The AFM Wrap Up (Indie Film Hustle Edition) Nov 14, 2017

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The AFM Wrap Up (Indie Film Hustle Edition)
I had the pleasure of attending this year's AFM (The American Film Market). This was my first time actually walking the entire market. I met a ton of people, made great connections and really got the inside look at how films are sold internationally.
In this episode, I discuss the major takes away from AFM, what an indie distribution pipeline looks like, and why EVERY filmmaker in the world that ever wants to sell an indie film needs to attend. Enjoy!
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IFH 197: Sundance Wants to Help You Distribute Your Indie Film…REALLY! Nov 10, 2017

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Sundance Wants to Help You Distribute Your Indie Film with the Creative Distribution Fellowship
Yup that's right the Sundance Institute wants to help you distribute your film. Liz Manashil (listen to her interview here), the manager of the Sundance Creative Distribution Fellowship reached out to me to get the word out on the fellowship. It turns out that, believe or not, they haven't been getting a lot of submissions. Crazy I know. My feeling is that when filmmakers see Sundance in the title they feel that their chances are thin.
Well, now is your chance IFH Tribe. SUBMIT NOW! We go over all your questions in the interview. Here's some info on the program.
The Creative Distribution Fellowship Overview
The Fellowship - inspired by the Institute’s longstanding artist labs and entering its second year - is an immersive, rigorous program for entrepreneurial producers and directors seeking new ways to build and reach audiences with their finished work. We are now accepting applications for films preparing for a 2018 or early 2019 release who are open to a creative release - i.e. without a traditional distributor.
The Fellowship is a curated program that includes grant funds, access to premium pre-negotiated distribution deals, and connections to experienced industry mentors with the Institute’s Creative Distribution team playing a strategic advisory role. We’re currently engaged in the Fellowship’s pilot year, and supporting two films: Columbus, a fiction feature; and Unrest, a documentary. Both films have excelled with the framework provided by the Fellowship and we are thrilled with the results. Case studies will be finalized on each film in early 2018.
We are seeking films at all budget levels featuring distinctive, singular voices. We will select three or four films on a rolling basis, and we will support fellows during their initial release period (6 - 12 months). Films will be selected by a committee comprised of the Creative Distribution team along with key representatives from the Institute’s Feature Film, Documentary, and Festival programs. Our evaluation process will have two stages. We will initially review applications reviewing essay questions and a trailer or clip. After this initial review, we will invite select applicants to submit their feature in its entirety, and notify others that their project has been declined.
Selected Films Receive
$25,000 grant for marketing expenses with an emphasis on digital marketing.
A mid-five-figure minimum deal from either Amazon, Hulu or Netflix, and preferred access to other Sundance Institute brokered digital distribution opportunities through its relationship with their digital aggregator.
Guidance from the Creative Distribution Initiative and leading industry advisors prior to the release.
Referral to key marketing and distribution consultants to help execute campaigns.
Sundance Institute branding and promotion to support the release of the film.
Half-day marketing strategy session with leading industry marketing and distribution executives at Institute offices.
Sundance alumni designation and benefits.
What Sundance Needs
Fellows participating in the program will be expected to devote significant time and energy to the release of their film.
Fellows will be required to be fully transparent about their experience, including audience data and revenue numbers. This information will be turned into detailed case studies that will be publicly released by the Institute.
Fellows will be required to participate in weekly calls with Sundance Institute to discuss goals, strategy, and progress.
The Creative Distribution team will be available to advise fellows on major marketing and distribution decisions throughout the process.
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