Inc. Book Smart

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Putting Purpose into Leadership Aug 30, 2021

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The world of business leadership has shifted dramatically in the past few years – from stockholder capitalism to stakeholder. A higher purpose is what businesses need to be about and companies need to take a stand on societal issues.

There’s one big problem though: today’s leaders weren’t trained for this new world. There was no class for this in business school. In some ways, it’s the wild west – a new frontier with no map. And C-suiters are struggling to find the way forward.

As a result, there’s a vacuum in purpose leadership. Company purpose is often toothless and company social activism backfires.

How do CEOs navigate this new terrain? How do CHROs build this new culture of leadership into the employee experience? How do CMOs build purpose effectively into their brand?

How Companies Can Tackle Social Activism the Right Way Aug 25, 2021

Show notes

Corporations feel like they have to take on social issues, but as we’ve been discussing, doing so isn’t easy.

Recent research from RepTrak found that 36 percent of consumers have "felt betrayed" by what a company stands for, and 47 percent have stopped doing business with the company as a result. 63 percent prefer to do business with companies that "stand for a purpose that reflects their values and beliefs, and will avoid those that do not."

We sat down with Laura Lane, Chief Corporate Affairs Officer at UPS, who had some great food for thought on the topic.

Managing Crisis by Activating Purpose Aug 11, 2021

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In a recent Harris poll of customers’ reaction to the COVID-19 crisis, more than 80 percent of respondents said they would remember which companies “did the right thing by their workers.” Three-quarters said they wouldn’t forget those businesses that took missteps “long after” the crisis ends.

This is familiar ground for Northwell Health CMO Ramon Soto. We sat down with Ramon to chat about his experience mobilizing people inside Northwell Health, one of the largest health services organizations in the country, the largest private employer in New York state, and the organization that received the full brunt of the COVID crisis when it descended upon New York in 2020.

David Cancel's 5 must-read books for 2021 Jan 05, 2021

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David Cancel, founder and CEO of business messaging software startup Drift, talks with host Cameron Albert-Deitch about the top five books on his must-read list for the new year.

Dan O'Malley & Radical Candor by Kim Scott Dec 22, 2020

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Dan O'Malley, CEO of Numerated, talks to Cameron Albert-Deitch about Radical Candor by Kim Scott

Matt Pohlson & The Happiness Hypothesis by Jonathan Haidt Dec 15, 2020

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Matt Pohlson, CEO and Co-Founder of Omaze, talks to Cameron Albert-Deitch about The Happiness Hypothesis by Jonathan Haidt

Dan Klein & Bag the Elephant by Steve Kaplan Dec 08, 2020

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Dan Klein, CEO and Co-Founder of Tiesta Tea, talks to Cameron Albert-Deitch about Bag the Elephant by Steve Kaplan

Shilpa Shah & The Giver by Lois Lowry Dec 01, 2020

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In this episode, Shilpa Shah Co-Founder of Cuyana, talks to our host, Cameron Albert-Deitch, about her Book Smart pick, The Giver by Lois Lowry

Gail Federici & Delivering Happiness by Tony Hsieh Nov 24, 2020

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In this episode, Gail Federici Founder and CEO of Federici Brands, talks to our host, Cameron Albert-Deitch, about her Book Smart pick, Delivering Happiness by Tony Hsieh

Janneke Niessen & Becoming by Michelle Obama Nov 17, 2020

Show notes

In this episode, Janneke Neissen Co-Founder of Capital T, talks to our host, Cameron Albert-Deitch, about his Book Smart pick, Becoming by Michelle Obama

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