In The LOOP Podcast with Jordan Jo

Latest Episodes:

#273 - Digging Her Heels Into The Sand | Kadee Coffman Mar 12, 2026

Show notes

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rodeo Salinas and Miss Rodeo California. When her goal of becoming Miss Rodeo America didn’t unfold the way she expected, it pushed her to rethink her path—leading her to pursue broadcast journalism and eventually a career in Western sports media.

What followed was a career built on what Kadee calls being “pleasantly persistent.” From landing her first opportunities with Superior Livestock Auction to stepping onto some of the biggest stages in rodeo broadcasting, she shares the lessons she learned along the way and the mentors—like Pam Minnick—who helped shape her approach to storytelling.

Kadee also reflects on memorable moments covering the National Finals Rodeo, the fast pace of live television, and the responsibility of telling the athletes’ stories in the moments that matter most.

Beyond the camera, Kadee has also built an impressive career in business development in the construction industry while balancing life as a wife and mother—proving that passion, preparation, and persistence can open doors in more than one arena.

This episode is full of insight, humor, and real-life lessons—including a memorable ranch story about a miniature donkey named Fiesta.

🎧 Tune in to hear how Kadee Coffman continues to dig her heels into the sand and pursue every opportunity that comes her way.

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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.
In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

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#272 - Three Decades of Changing the Industry | Billie Bray Mar 05, 2026

Show notes

In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership.

From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we know it. She shares what it was like owning and building the USTRC for 20 years, investing in the classification system that leveled the playing field, and helping grow team roping into the largest economic force in Western sports — now paying out over $100 million annually.

But this episode isn’t just about numbers.

It’s about family.

It’s about raising two high-level rodeo athletes.

It’s about watching your son win an all-around title at the Fort Worth Stock Show & Rodeo — the same arena where you once competed — and hearing him say he wants to be just like his mom.

Because at the heart of it all, rodeo is still about values, family, and the culture we’re fighting to preserve.

🎧 Listen now on all podcast platforms and watch via RodeoLive / The Cowboy Channel.

You’re officially In The LOOP.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

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Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

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#271 - A Cowgirl on a Mission | Jayme Marcrum Feb 26, 2026

Show notes

In this long-awaited episode—five years in the making—we sit down with a true legend of the arena, Jayme Marcrum. A two-time world champion in breakaway and tie-down roping, Jayme’s career is defined by a relentless drive that she describes as being "on a mission" from the moment she wakes up until her head hits the pillow.

Jayme takes us back to her roots in downtown Dallas, where she grew up at the Mesquite Rodeo. From running barrel racing exhibitions for a dollar at age three to qualifying for the world standings on horses she had to "make" herself because she couldn't afford the finished ones, Jayme’s story is one of resourcefulness and pure resilience.

Jayme Marcrum didn’t just pave the way for today's breakaway ropers; she helped build the road they are driving on. Tune in to hear from a woman who believes that every time she backs into the box, she has the power to win first.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
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#270 - The Voice of Rodeo — And the Next Chapter | Bob Tallman Feb 19, 2026

Show notes

For more than five decades, Bob Tallman has been the voice of rodeo. He hasn’t just witnessed the evolution of the Western industry… he’s narrated it.

In this episode of In The LOOP, Jordan Jo sits down with Bob Tallman for a conversation about legacy, faith, leadership, and what “retirement” really means.

After 50 years at the Fort Worth Stock Show & Rodeo, Bob has officially stepped away from his full-time announcing role — but make no mistake, he’s not going anywhere. Bob reflects on how rodeo has grown, shifted, and strengthened over generations.

This conversation goes beyond rodeo stats.

And it’s one every rodeo fan — young or old — needs to hear.

Subscribe for more real conversations from inside the rodeo world.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
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#269 - Exactly Where You’re Meant to Be | Janie Johnson Feb 12, 2026

Show notes

Janie Johnson built her career the long way — behind the scenes, on the road, and inside the controlled chaos of live rodeo television. In this episode, Jordan Jo Hollabaugh sits down with Janie for an honest conversation about timing, faith, grit, and the unseen work it takes to help build an industry from the ground up.

From knocking on doors at the NFR as a college intern, to producing live broadcasts, to stepping confidently into hosting, sideline, and analyst roles — Janie shares how preparation, humility, and a willingness to say “yes” shaped every chapter of her journey. She opens up about learning live TV the hard way, finding her voice on camera, and why rodeo doesn’t need to be simplified to grow.

The conversation also goes deeper — into motherhood, marriage, family legacy, and what it means to trust that nothing meant for you will ever pass you by. With humor, heart, and perspective, Janie reflects on building something bigger than herself and why supporting rodeo media matters now more than ever.

🎧 Subscribe for more real conversations from inside the rodeo world.

👍 Like, comment, and share if this episode resonated with you.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

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#268 - When the Horse Comes First | The Decisions That Built Latricia Duke Feb 05, 2026

Show notes

Horses First. Always.

Before the NFR.

Before the spotlight.

Before most people ever knew her name.

Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.

From developing elite futurity horses, to transitioning into the WPRA, to finally qualifying for the NFR — this is a story about stewardship, patience, and integrity. Latricia opens up about Vanilla Wafer, the horse who changed everything, why she chose to end his competition career when it was time, and what it means to truly serve a great horse well.

The conversation also looks forward — to genetics, breeding, Carlos stepping into the spotlight, motherhood, and what legacy really means beyond buckles and standings.

🎧 Subscribe for more real conversations from inside the rodeo world.

👍 Like, comment, and share if this story resonated with you.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
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#267 - Jill Edwards | Something Special Breakaway Jan 29, 2026

Show notes

In this episode of In The LOOP Podcast, we sit down with Jill Edwards, the founder of the Something Special Breakaway, to talk about how one mother’s vision helped reshape youth breakaway roping.

What started as a solution for her 10 year old daughter has grown into one of the most impactful all girls breakaway roping events in the country, serving competitors from ages 8 to 16. Now heading into its sixth year, the Something Special Breakaway has paid out nearly $100,000 in money and prizes, while creating a positive, high level platform for young female athletes to compete, grow, and belong.

If you care about the future of breakaway roping, youth athletics, or empowering young women through competition, this episode offers insight, perspective, and a powerful reminder that championships are defined by how you respond, not just by the result.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
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#266 - Jordan Jo Hollabaugh | In The LOOP: Being Intentional in 2026 Jan 22, 2026

Show notes

Five years ago, In The LOOP started with an iPhone, a truck seat, and a simple desire to tell stories that mattered. Today, it’s grown into a platform with over 250 episodes, a loyal community, and a new chapter as part of the Cowboy Channel.

In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise to the moments, conversations, and people that shaped the heart of the show. She shares how rodeo opened doors, introduced lifelong friendships, and ultimately laid the foundation for a podcast rooted in storytelling, curiosity, and faith.

Jordan Jo also pulls back the curtain on what’s ahead. As 2026 begins, In The LOOP is entering a more intentional season — one focused on deeper, wiser conversations and the pursuit of bold goals within the Western industry. This year’s episodes will center on women who are building, leading, competing, and evolving — both inside and outside the arena — alongside the men who support, challenge, and champion them.

From navigating identity and leadership to building businesses, making hard decisions, and celebrating wins we don’t talk about enough, this episode sets the tone for what’s next: honest dialogue, courageous questions, and conversations that matter.

If you’ve been here since the beginning — or you’re just joining — this episode is an invitation to step into the next chapter together.

🎧 Tune in, subscribe, and get ready — because 2026 is about being intentional, bold, and officially In The LOOP.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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#265 - Kacey Kobza & Lindsey Pender for Breakaway From Cancer | Focus on the Fight Jan 15, 2026

Show notes

This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we’ve shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry.

Inspired by 2025 World Champion Breakaway Roper Taylor Munsell, this episode brings awareness to Breakaway From Cancer and the real lives it has impacted. Jordan Jo sits down with cancer survivors Kacey Kobza and Lindsey Pender to share their journeys — not from a place of fear, but from courage, honesty, and hope.

Kacey opens up about her diagnosis with Hodgkin’s lymphoma, the overwhelming support she received from the rodeo community, and how that experience reshaped her perspective on life, competition, and relationships. Now cancer-free, she gives back as a board member of Breakaway From Cancer, helping lift financial and emotional burdens for others in the equine industry facing the same fight.

Lindsey shares her ongoing battle with stage-three triple-negative breast cancer — from noticing early warning signs to navigating chemotherapy, surgery, motherhood, and faith. With vulnerability and strength, she speaks about trusting God in the unknown, accepting help, and staying present through each phase of treatment while continuing to show up for her family.

This episode is not about cancer statistics or outcomes. It’s about taking life one day at a time, refusing comparison, leaning on faith, and allowing community to carry you when you’re tired. It’s a reminder that in rodeo — and in life — no one fights alone.

🎧 Listen on your favorite podcast platform or watch on YouTube via @rodeolive.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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#264 - Taylor Munsell | The Calm That Won the World Jan 09, 2026

Show notes

Taylor Munsell is the 2025 World Champion Professional Breakaway Roper and a five-time NFBR qualifier known for her grit, humility, and mental toughness. Built through years of highs, lows, and hard lessons, Taylor’s career reflects resilience earned the long way — through consistency, adaptability, and trust in her process.

In this episode, Taylor opens up about the challenges behind her championship season — missed runs, mounting pressure, constant adjustments, and the mental battle of staying confident when things aren’t going her way. She shares how blocking out outside noise, staying present, and choosing to fight instead of fold ultimately led her to ride into the 10th round calm, focused, and ready.

This episode goes beyond a gold buckle. It’s about growth in the valleys, learning through adversity, and showing up when it matters most. Taylor’s story is a powerful reminder that resilience is built long before the final run.

🎧 Listen on your favorite podcast platform or watch on YouTube via @rodeolive.

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New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT

----

Get In The LOOP Podcast with Jordan Jo

Get the Newsletter at | www.inthelooprodeo.com/

Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo

Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjo
Follow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh

Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ...

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