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Education
**How I Write**

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea.
Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory.
Come discover how great writing is made. And who knows? Maybe you’ll be next.
New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.

Latest Episodes:

An Unfiltered Conversation with Tucker Max Oct 16, 2024

How do you know the difference between a banger journal entry and the foundation of a memoir?

If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, having sold 5 million copies of his own memoir (“I Hope They Serve Beer in Hell”) and millions more of ghostwritten memoirs (for names like Tiffany Haddish and David Goggins).

All of Tucker’s expertise can be dwindled down to three words: tell the truth. But it’s not as easy as it sounds.In this episode, you’ll learn everything it takes to write a bestselling memoir: how to tell a great story, how to infuse your work with humor, how to turn your suffering into art, and how to make sure you’re ready to write a memoir in the first place.

Most importantly, you’ll learn how to tell the unencumbered truth — the right way.

Website: https://www.tuckermax.com/

Twitter: @TuckerMax

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed a Pulitzer-Winning Stanford Professor (Richard Powers Interview) Oct 09, 2024

Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is his character development. And we’re not talking about the stodgy character arc you learned in English class. Richard shares 40+ years and 14 novels worth of insight on how to write characters that readers can’t get out of their head.

This episode is a deep dive into the psychoanalytical complexities of character: drama and tension, thinking and feeling, motivation and suspense. Plus, we dive into the three different types of character-driven drama: People against People, People against Themselves, and People against the Environment.

In a nutshell, this episode is a novel-writing masterclass that you don’t want to miss.

SPEAKER LINKS:

Website: https://www.richardpowers.net/

Books: https://www.richardpowers.net/category/novel/

New Novel “Playground”: https://a.co/d/g9nzmbO

WRITE OF PASSAGE:

Want to learn more about the final class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Man Behind ChatGPT (Sam Altman Interview) Sep 25, 2024

You know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer?

As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifies your thinking, expands your ideas, and levels-up your life in every sense, both personally and professionally. Plus, he has a love for the creative. (Have you ever met someone who can recite Percy Bysshe Shelley poems from memory? Well, Sam can.)

In this episode, we discuss how Sam uses ChatGPT in his daily life; how LLMs are changing the future of writing; what it means to be a novelist in the age of technology; and Sam’s best-learned writing lessons from Paul Graham. If you want to learn how the king of ChatGPT writes, this episode is for you.

SPEAKER LINKS:

Website: https://openai.com/

Blog: https://blog.samaltman.com/

Twitter: https://twitter.com/sama

WRITE OF PASSAGE:

Want to learn more about the final class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Tell a Great Story (The Robert Greene Blueprint) Sep 18, 2024

Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His secret ingredient? Storytelling.

In Robert’s eyes, story is a form of seduction. So, welcome to 76-minutes of seductive storytelling advice. You’ll learn how to write stories that have timeless resonance, swapping cute and clever for crisp and clear. You’ll dive deep into style, themes, research, and revision. And you’ll hear all the nitty-gritty details that make a story sell.

And his books have flown off the shelves. 48 Laws of Power has sold millions of copies, and is as popular today as it was when it came out 25 years ago.

If you want behind-the-scenes storytelling advice from a seasoned bestselling author, this episode is for you.

SPEAKER LINKS:

Website: https://powerseductionandwar.com/

Twitter: https://x.com/RobertGreene

Book: https://www.amazon.com/stores/Robert-Greene/author/B001IGV3IS

YouTube: https://www.youtube.com/RobertGreeneOfficial

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Bilton: How to Write a Thriller Sep 11, 2024

Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter, an author, a murder mystery enthusiast.In other words, he knows how to push a story through a brick wall. And he’s going to show you how you can, too.

This episode is the ultimate storytelling toolkit. Cliffhangers. Tension. Dialogue. Character. Motifs. You’ll learn it all.

And here’s the thing: if you can tell great stories, then you will succeed in life. Stories make up our entire world — from a politician’s speech to the back of a cereal box to a dinner party with friends. Good storytellers always have the upper hand. So, if you want to tell fast-paced and dizzying stories, this episode is for you.

SPEAKER LINKS:

Website: https://www.nickbilton.com/

Books: https://www.amazon.com/stores/Nick-Bilton/author/B003UP0RIM

Vanity Fair: https://www.vanityfair.com/contributor/nick-bilton

Twitter: https://twitter.com/nickbilton

Instagram: https://www.instagram.com/nickbilton

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Peter Attia Wrote His First Book Aug 28, 2024

“I’ll never forget the first patient whom I ever saw die.”

Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to mention, a published author who has sold over two million copies of his book, Outlive.

In a nutshell, Peter is a prime example of what can happen when you share your expertise through writing. And he’s going to help you get started.

In this episode, you’ll learn how Peter wrote his first book — frameworks, strategies, how he packages industry expertise in a way that’s digestible for the masses — and how you can, too. If you’ve been burning to turn your expertise into a bestseller, this episode is for you.

SPEAKER LINKS:

Website: https://peterattiamd.com/

YouTube: https://www.youtube.com/@PeterAttiaMD

Twitter: https://x.com/PeterAttiaMD

Instagram: https://www.instagram.com/peterattiamd

Newsletter: https://peterattiamd.com/newsletter

Book: https://a.co/d/57euBtR

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Become a better writer in just five weeks.

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Ben Thompson Built a Writing Empire Aug 21, 2024

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.

Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to monetize your writing — not just for right now, but also for the future.

Ben’s blog, Stratechery, is the OG of subscription-based newsletters and actually inspired the creation of Substack. If you’ve ever wondered what a day-in-the-life of someone who makes millions of dollars writing looks like, now’s your chance.

SPEAKER LINKS:

Website & Newsletter: https://stratechery.com/

Twitter: https://twitter.com/benthompson

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rob Henderson: How To Write A Memoir Aug 14, 2024

Ever thought to yourself, “I would love to write a memoir someday”?

Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selling memoir called Troubled — and in this episode, he demystifies the memoir-writing process just for you.

We cover questions like: Which stories are worthy of sharing? How do you pace the narrative? How do you excavate difficult memories? How do you balance the emotional highs with the lows? Buckle up, and get ready to learn how to write a gripping memoir.

SPEAKER LINKS:

Newsletter: https://www.robkhenderson.com/

Twitter: https://twitter.com/robkhenderson

Instagram: https://www.instagram.com/robkhenderson/

Book: https://www.amazon.com/Troubled-Memoir-Foster-Family-Social/dp/1982168536

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Cultural Tutor: Two Kinds of Writing (Which One Are You?) Jul 31, 2024

Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor.

Minimalism is clear, concise, and direct. It distills an idea. Maximalism captures the texture, the nuance, the beauty of life. It creates an environment for your reader to inhabit. Style is a spectrum. And the sweet spot of memorable writing comes from the tension of competing forces — concision and beauty; Simplicity and texture; minimalism and maximalism.

If you want to develop a distinct and unforgettable style, then this episode is for you.

WRITE OF PASSAGE:

Website: https://culturaltutor.com/

Twitter: https://twitter.com/culturaltutor

WRITING EXAMPLES:

https://www.writingexamples.com

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Forsyth: How to Make Your Writing Memorable | How I Write Podcast Jul 24, 2024

What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why.

Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche.

Writing today (i.e. texting and Tweeting) is concise and hyper-minimal — which is fine, if you’re writing the instruction manual for a new dishwasher. But the most memorable works of writing lean into the beauty of words. It’s not about using overly purple prose. It’s about using rhetorical formulas to create unforgettable lines, to shape ideas that stick in your reader’s brain.

If you want to write something that sticks in your reader’s brain — a book, a poem, a speech — then this episode is for you.

SPEAKER LINKS:

Twitter: https://x.com/inkyfool

Blog: https://blog.inkyfool.com/

Books: https://www.amazon.com/stores/author/B005Z05REO

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn Great Copywriting in 76 Minutes | Harry Dry Jul 17, 2024

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.

Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.)

Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.

Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.

If you want to grow your marketing skills, this is your Harry-sent solution. Come learn the art of masterful copywriting.

SPEAKER LINKS:

Website: https://marketingexamples.com/

Newsletter: https://marketingexamples.com/newsletter

Twitter: https://twitter.com/harrydry

Instagram: https://www.instagram.com/marketing_examples/

LinkedIn: https://uk.linkedin.com/in/harrydry

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Write Fearlessly (like Scott Galloway) Jul 10, 2024

Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless.

So buckle up — because today, you’re going to learn how to write fearlessly.

In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with your reader, how to craft a narrative, how to share bold opinions, how to use humor as a weapon, and most importantly, how to write from conversation. (This is one of our favorite concepts we teach in Write of Passage. Your best ideas don’t come from typing; they come from talking.)

Put simply, Scott is the king of strong opinions, loosely held. And that’s why his writing resonates. If you want to be bold and fearless in your writing, then this episode is for you.

SPEAKER LINKS:

Newsletter: https://www.profgalloway.com/

Twitter: https://twitter.com/profgalloway

Instagram: https://www.instagram.com/profgalloway

Linkedin: https://www.linkedin.com/in/profgalloway

YouTube: https://www.youtube.com/c/TheProfGShow-ScottGalloway

Books: https://www.amazon.com/stores/author/B001KCK57K

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Everything Nat Eliason Learned Writing His First Book Jul 03, 2024

Two words: Storytelling. Masterclass.

Yeah, yeah, we know — “become a better storyteller”is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school.

Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. What he really wanted was to write a memoir: something narrative, beautiful, and exciting. But his storytelling skills didn’t match his vision. So, for two years, Nat disappeared into a cave to master the art of storytelling. He emerged with Crypto Confidential, a captivating memoir that Grammarly hates and readers love. And in this episode, he reveals the not-so-basic tactics he learned as a self-made storyteller.

Want to write stories that people actually read? This episode is for you.

SPEAKER LINKS:

Website: https://www.nateliason.com/

Twitter: https://x.com/nateliason

Instagram: https://www.instagram.com/nat_eliason

TikTok: https://www.tiktok.com/@nateliason

Newsletter: https://substack.com/@nateliason

Book: https://a.co/d/7axrA8F

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Write a Book Like Ryan Holiday Jun 26, 2024

https://www.writingexamples.com

Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone accomplishingall of those things).

This conversation will get you off your butt as a writer. It’s 78-minutes of learning how to generate creative inertia for yourself — because that’s where Ryan thrives. He’s a no-BS writer. And by “no BS,” I mean: no coddling or making excuses for himself. He just does the work.

Generating that kind of momentum is exactly what fires me up, and exactly what I teach at Write of Passage. If you’re feeling called to write, you should join one of our programs. I’m telling you: Write of Passage will light a fire inside of you.

I recently heard a story about Ryan that sums him up in a nutshell. His editor called to congratulate him on hitting the #3 spot on the New York Times Bestseller list. His book had only been out for a week. I don’t know about you, but I would be camped out by the phone, biting my nails while I waited for that call.

But Ryan? Ryan was heads-down writing, halfway done with his next book. And today, you’ll learn exactly how he generates that level of momentum.

SPEAKER LINKS:

Website: https://ryanholiday.net/

Twitter: https://x.com/RyanHoliday

Instagram: https://www.instagram.com/ryanholiday

Newsletter: https://ryanholiday.net/reading-list/

Books: https://ryanholiday.net/books-courses/

WRITE OF PASSAGE:

Want to learn more about the next class at Write of Passage?

https://writeofpassage.com/weekly

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jerry Seinfeld’s Rules for Writing | How I Write Podcast Jun 12, 2024

Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one.

In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld over the years. You’ll learn five lessons on getting your work done, and five lessons on making your work great. And buckle up. After 50 years of refining his jokes on stage, Jerry deals out spiky writing advice like cards in a casino. If you’re ready to become a writer who stands out from the masses, then you’re in the right place. Happy listening.

WRITING EXAMPLES:

JERRY SEINFELD LINKS:

Website: https://jerryseinfeld.com/

Twitter: https://twitter.com/jerryseinfeld

Instagram: https://www.instagram.com/jerryseinfeld

Article: https://www.newyorker.com/culture/the-new-yorker-interview/the-scholar-of-comedy

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Addicted to Distraction | Ted Gioia | How I Write Podcast May 29, 2024

You may know Ted as a music historian, and the go-to expert on jazz. Or, you may know him as The Honest Broker on Substack. Either way, he’s the most erudite guest this show has ever seen.

Ted gives a masterclass on the state of our culture at large. What’s up with our obsession with minimalism? Why do we value speed over beauty? Do we even realize that we’re distracting ourselves into oblivion? And, of course, what does this mean for us as writers?

This episode zooms out to look at where we’ve been, where we are, and where we’re going. It’s an upheaval of mediocrity, a call-to-arms for the pursuit of excellence. If you’ve been wanting to reclaim the magic, the beauty, and the awe-struck wonder of the written word, this episode is for you.

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

https://writeofpassage.com/

SPEAKER LINKS:

Website: https://www.tedgioia.com/

Twitter: https://twitter.com/tedgioia

Newsletter: https://www.honest-broker.com/

YouTube: https://www.youtube.com/channel/UCTuRY58GauTM6wHA3_PPWRw

Books: https://www.amazon.com/stores/Ted-Gioia/author/B001ITVXZS

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Writing Helped Jason Fried Build an 8-Figure Business May 22, 2024

Get ready to swap everything you know about business-writing for an unconventional approach that actually works.

Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups.

He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built.

And it all starts with — you guessed it — getting his best ideas on the page.

His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it.

You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world.

SPEAKER LINKS:

Website: https://world.hey.com/jason

Twitter: https://x.com/jasonfried

Medium: https://medium.com/@jasonfried

Books: https://www.amazon.com/stores/author/B002MQ13PQ

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s Wrong with Writing Education? | Ana Lorena Fabrega | How I Write Podcast May 08, 2024

From frustrated middle school teacher to Chief Evangelist at Synthesis School. From 46 email subscribers to 165,000. From hating writing to publishing her first book with a major publishing house: The Learning Game.

What made all of this possible for Ana Fabrega?

She unlearned how to write.

In this episode, Ana shares the seven writing principles you should unlearn if you want to fall in love with writing again and reach people with your ideas. Like Ana, your best ideas could have the power to impact hundreds, if not thousands, of people. You just need to share them in a way that resonates.

If you’re ready to start making an impact with your ideas, then come learn writing for the modern age.

SPEAKER LINKS:

Website: https://afabrega.com/

Twitter: https://twitter.com/anafabrega11

Book: https://a.co/d/afR9lkc

Newsletter: https://afabrega.com/newsletter

Instagram: https://www.instagram.com/msfab_learninglab/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam Corcos: How Writing Helped This CEO Build a $300m+ Company May 01, 2024

This is business writing like you’ve never seen it before.

Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.

“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam

In this episode, we go deep (and I mean, deep) into what makes business writing work. Sam reveals how to use writing to:

Create strategic memos
Solve specific problems
Make better decisions
And work twice as fast.

If you’re interested in learning how to use writing to scale businesses, this one’s for you.

SPEAKER LINKS:

Website: http://corcos.io/

Company: https://www.levelshealth.com/

X/Twitter: https://twitter.com/samcorcos

Linkedin: https://www.linkedin.com/in/samcorcos

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Millerd: Why Writing Is The Path For Self Discovery Apr 17, 2024

“I’m not writing for you.”

This was Paul’s response to a scathing critique that came early in his writing career. Since then, Paul’s book, The Pathless Path, has sold over 50,000 copies and has spurred thousands of writers to forge their own path forward — scathing critiques and all.

Writing isn’t about building the biggest readership possible. It’s about connecting with the readers who care. It’s about broadcasting a signal for the kinds of people you want to attract. And in this episode, you’ll learn how to find these people.

Paul shares his story from corporate cog to free-spirited wanderer, from blogger to author, from intellectual loner to leader of a thousands-strong community. Flow. Space. Surprise. The joy of finding out. These are just a few phrases Paul uses to describe how he writes.

So, what about you? Who are you writing for? If you’re ready to write with a heart on fire and find the people who care, this episode is for you.

SPEAKER LINKS:

Website: https://pmillerd.com

Twitter: https://x.com/p_millerd

Instagram: https://www.instagram.com/pathlesspaul

Substack: https://substack.com/@paulmillerd

Linkedin: https://www.linkedin.com/in/paulmillerd/

Book: https://amzn.to/4aBxEUZ

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

https://writeofpassage.com

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Steph Smith: How to Make Your Writing Stand Out Apr 10, 2024

There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online.

Speaking of standing out, Steph Smith:

Hosts a16z, a top five technology podcast
Taught herself to code and launched multiple websites that hit #1 on Product Hunt
Sold over $220k in her book launch for Doing Content Right
Grew The Hustle’s Trends product to millions
And led HubSpot’s Creator Program.

(Safe to say that she knows what she’s talking about.) And now, Steph reveals everything she’s learned about creating unforgettable work on the Internet.

Millions of people mirror what you do — your job, hobbies, routines — but how you do it is another story. Come learn how to follow your compass of interestingness and stand out online.

SPEAKER LINKS:

Website: https://stephsmith.io/

Twitter: https://twitter.com/stephsmithio

Blog: https://blog.stephsmith.io/

Linkedin: https://www.linkedin.com/in/stephaniesmith93

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Brie Wolfson: How Writing Builds Billion-Dollar Companies | How I Write Podcast Apr 03, 2024

Writing is thinking, which means it’s like lighter fluid for business growth.

Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp.

As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor.

In this episode, Brie shares years of hard-won wisdom to expose how great writing sets companies apart. She explores the balance of writing vs. taking action; she breaks down the editing process better than a modern-day Maxwell Perkins; and she sheds light on the secret to great writing: your zone of obsession.

If you want to learn how to do the best writing of your life, and grow your company while you’re at it, this episode is for you.

SPEAKER LINKS:

Website: https://www.briewolfson.com/

Twitter: https://twitter.com/zebriez

Stripe Press: https://press.stripe.com/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Lessons from the Best Writer in Tech | Paul Graham | How I Write Podcast Mar 29, 2024

Paul Graham is one of the most successful writers and entrepreneurs in Silicon Valley.

Sure, he sold a company to Yahoo and co-founded Y Combinator, which has created hundreds of billions of dollars in value. But more than that, Paul is a renowned essayist and his thoughts on what makes good writing are worth paying attention to.

So, how has writing led to Paul Graham's success? I've deconstructed 11 of his best lessons and we're going to go through them one by one. Ultimately, you’ll learn the writing secrets behind this mega-successful investor, how he engages and delights his audience, and how you can, too.

Also, if you listen until the end, I have an unreleased goodie in here about what Sam Altman learned from Paul Graham. And I'm not going to share that anywhere else.

LINKS FOR PAUL GRAHAM:

Website: https://www.paulgraham.com/

Twitter: https://twitter.com/paulg

Book: https://www.paulgraham.com/books.html

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Strauss: Writing With Brutal Honesty | How I Write Podcast Mar 27, 2024

Neil writes about all the icky, taboo things you’re not supposed to say out loud. As the author of ten New York Times Bestselling books, he’s built his career on getting celebrities like Rick Rubin, Kevin Hart, and Jenna Jameson to open up in a way that most writers are too afraid to do.

But don’t get it twisted — “being vulnerable” doesn’t mean “word-vomit your deepest, darkest secrets to the world.” It means sharing who you truly are in a way that’s interesting to other people.

In this episode, Neil reveals how to be vulnerable in your work, the right way. He breaks down story structures that hook your reader. He reveals how to cultivate your life to support your writing. And he shows you how to say things in public that most people would be too scared to share with their closest friends.

If you’re scared of sharing your work in public, this episode is for you. Come learn how to synthesize your vulnerability in a way that resonates with other people.

SPEAKER LINKS:

Website: https://www.neilstrauss.com/

Twitter: https://twitter.com/neilstrauss

Instagram: https://www.instagram.com/neil_strauss

Books: https://www.amazon.com/Neil-Strauss/e/B001H6NT1I

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/enroll

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Shaan Puri: 3 Principles to Master Storytelling | How I Write Podcast Mar 20, 2024

Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling.

And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliveness, that make readers laugh out loud with joy or fall silent with understanding. And as a result, he’s built more than just a following; he’s built a fandom.

In this episode, Shaan reveals every framework he knows for telling stories so well they make your reader go, “Wait, how did they do that?”. And I mean, every framework. You won’t find this in the ole’ self-help aisle. Plus, he shows you exactly how to do it. We deconstruct everything from popular movies to business origin stories to viral Twitter threads.

Stories are the #1 way to grab readers’ attention, get them to like you, and ultimately, turn them into fans. And this episode is a masterclass on how to do it.

WRITE OF PASSAGE:

Website & Newsletter: https://www.shaanpuri.com/

Twitter: https://twitter.com/ShaanVP

Linkedin: https://www.linkedin.com/in/shaanpuri

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Mauboussin: How To Find Your Edge As A Writer Mar 06, 2024

Perhaps the best-kept secret of any writer is the ability to find inspiration in unconventional places. And that’s Michael Mauboussin in a nutshell. Investing, business, reading, writing, luck, skill — name a topic he’s passionate about, and he’s found a way to make money from it in his writing.

How? By subverting “The Curse of Knowledge.”

With his decades-long career on Wall Street, you’d think that reading Michael’s work would be like trying to learn Latin on the fly. But the opposite is true.

“I put my arm around the reader, and we gaze off into the world and say, “Let’s talk about what we see. Let’s make this concrete and interesting.”

No stuffy professionalism. No robotic jargon. While many of us writers see the ignorance of a reader as a handicap, Michael sees it as an opportunity. And as a result, he’s become a billboard for how to build a career around who you truly are and what you’re actually interested in.

In this episode, you’ll learn how to do the same. Come learn tactical writing and life instruction from one of Wall Street’s best and brightest.

SPEAKER LINKS:

Website: https://www.michaelmauboussin.com/

Books: https://www.michaelmauboussin.com/books

Twitter: https://twitter.com/mjmauboussin

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Packy McCormick: How To Publish Your Best Ideas Online Feb 28, 2024

Packy McCormick is proof that writing online can attract real-world opportunities you never dreamed of. He went from 20 Substack subscribers to a $40 million venture fund — and he’s still growing. In this episode, we dive into the three main “how’s” of Packy’s growth.

First, he has a distinct, unforgettable style. His business-meets-memes newsletter, Not Boring, has amassed 220,000+ subscribers because his “funny finance guy” flair gives him an edge. Not to mention, it all started when he took the first-ever cohort of Write of Passage. (I may be biased, but seriously, that’s when it started.)

Next, Packy shares his domain expertise. He sees writing and investing as the perfect one-two punch. His goal? Share what he knows, and make a behind-the-scenes world accessible to the average audience.

And finally, Packy adds value to his readers. Relentlessly. Not by telling them what to think, but by trying to change the way they think. In a world filled with Beta content — cheap entertainment that disappears in 24 hours — Packy creates Alpha content — quality work that has long-term relevance.

Style. Expertise. Value. This is just a sneak-peek into our conversation. If you want to find your distinctiveness in a modern digital world, this episode is for you.

SPEAKER LINKS:

Website: https://www.packym.com/

Twitter: https://twitter.com/packyM

Newsletter: https://www.notboring.co/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Howard Marks: How Writing Helped Him Raise Billions | How I Write Podcast Feb 21, 2024

Want to build influence with great ideas and simple writing? Look no further than Howard Marks.

Most smart people use big words and plastic jargon to reinforce the barrier between themselves and “the common folk.” Howard, on the other hand, breaks down this barrier, and that’s why his ideas are so influential (and why he’s Warren Buffett’s favorite author).

Ironically enough, simple writing is the hardest to master. Einstein once said that there are four types of intelligence: “bright, brilliant, genius, and simple.” In this episode, you’ll hear how Howard turns decades of investment expertise into clear, simple language.

You’ll learn:

Why high-quality work is more important than ever
How discovering your unique point of view is crucial if you want your ideas to make an impact
Howard’s four tenets for high-quality writing: clarity, humor, interesting topics, and challenging your reader.

Ultimately, you’ll learn how this billionaire investor shares his ideas in a way that engages and delights his audience, and how you can, too.

SPEAKER LINKS:

Website: https://www.oaktreecapital.com/about/leadership/bio/howard-marks

Twitter: https://twitter.com/howardmarksbook

Books: https://www.amazon.com/Howard-Marks/e/B004LE5B00

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Amor Towles: The Secret to Telling a Great Story Feb 14, 2024

Amor Towles is our modern day F. Scott Fitzgerald. Sure, he’s a critically acclaimed, award-winning novelist (ever heard of “A Gentleman in Moscow”?) but not because he’s cracked the publishing algorithm. Rather than scheming how many books he can sell or how many critics he can impress, his #1 goal is to fulfill his covenant with his reader.

“They’ve invested in my art, and I owe it to them.”

Towles' work oozes sensory detail and psychological richness. While most writers would describe writing as “creative” or “free-spirited,” he describes it as “accurate” and “careful.” Every sentence he writes serves a larger truth. In this episode, Towles gives one of the most detailed breakdowns of his writing process that we’ve had so far on How I Write.

You’ll learn the step-by-step process for how Towles drafts each novel; specifically, how outlining your work can free up your creative, poetic side. You’ll learn how to write descriptively — without bogging down your reader in indulgent details. You’ll learn how to master craft through repetition; how to approach your first draft versus your second; how to influence your writing with reading; and how to create art that serves a broader purpose.

Ultimately, you’ll learn how to tell exceptional stories from one of today's most exceptional storytellers.

SPEAKER LINKS:

Website: https://www.amortowles.com/

Twitter: https://twitter.com/amortowles

Books: https://www.amazon.com/stores/Amor-Towles/author/B004MW8MG6

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

ABOUT THE HOST:

I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Johnson: How to Write with AI | How I Write Podcast Feb 07, 2024

Steven Johnson has studied LLM technology for over 35 years. His consensus? Large Language models and human creativity aren’t at odds. They’re at their best when they work in harmony.

Johnson has written thirteen books, many of which explore how tools and technologies expand what humans are capable of and transform societies. He created NotebookLM to help writers use AI to supplement their creative process — not to replace their thinking, but to amplify it.

In this episode, you’ll learn how to capture ideas without friction, how to seamlessly structure your work, how to leverage the element of surprise, and how to turn sheer information into unique insight — all while using AI, of course.

Ultimately, you’ll soak up Johnson’s 35 years of expertise and come away with actionable steps to make your writing process faster and your insights more surprising.

SPEAKER LINKS:

Website: https://stevenberlinjohnson.com/

Twitter: https://twitter.com/stevenbjohnson

Book: https://www.amazon.com/Steven-Johnson/e/B000APC0M6

Google NotebookLM: https://notebooklm.google/

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Dixon: Writing Advice You Need to Know For The Future | How I Write Podcast Jan 31, 2024

Chris Dixon is the perfect example of how learning in public can catapult you to success. Come learn how he went from writer to owner, and how you can, too.

SPEAKER LINKS:

Website: https://cdixon.org/

Twitter: https://twitter.com/cdixon

Blog: https://cdixon.substack.com/subscribe

Book: https://www.amazon.com/Read-Write-Own-Building-Internet/dp/0593731387

YouTube: https://www.youtube.com/channel/UCoAeFr1JnlHwQ1ex7WlWi-g

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

I Met 20 of The World's Greatest Writers. Here's What I Learned. Jan 24, 2024

It’s the start of 2024 and to celebrate I thought I’d run through some of the best lessons I’ve picked up over the last 12 months.

This past year has had over 20 episodes produced so there was a lot to choose from but I ended up settling on 8 insights from some of my favorite conversations both inside and outside of the podcast.

Expect to learn how Tim Ferriss sets an extremely high/low quality bar, why Marc Andreessen uses a barbell approach to consume information, Kevin Kelly’s reason to be the only (not the best), how Riva Tez paints with words, why The Cultural Tutor won’t read anything from the past 50 years, how Tyler Cowen brings joy to his work, my thoughts on artificial intelligence, and much more…

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiago Forte: A Guide to Productive Writing | How I Write Podcast Jan 10, 2024

Tiago grew up reading in Barnes and Noble — up to six hours at a time! Now, his bestselling book, Building a Second Brain, is the perfect combination of his favorite genres: self-development, business, and tech. Come learn how Tiago has helped thousands of people unlock their creative potential.

SPEAKER LINKS:

Website: https://fortelabs.com/

YouTube: https://www.youtube.com/@TiagoForte

Twitter: https://twitter.com/fortelabs

Blog: https://fortelabs.com/blog/

Book: https://www.buildingasecondbrain.com/book

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Urban: Stop Procrastinating and Make Your Writing Fun | How I Write Podcast Jan 03, 2024

Tim Urban used to hate writing because he thought it was boring. Now, he has 600,000+ newsletter subscribers, 811,000+ Twitter followers, and one of the most unforgettable (and hilarious) writing styles on the Internet. Come learn how to make your writing fun to read and fun to write.

SPEAKER LINKS:

Website & Newsletter: https://waitbutwhy.com/

Twitter: https://twitter.com/waitbutwhy

Book: https://waitbutwhy.com/whatsourproblem

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Ferriss: How I Wrote 5 #1 NYT Bestsellers | How I Write Podcast Dec 27, 2023

Tim Ferriss has built one of the most lucrative personal brands on the Internet: 2,000,000 newsletter subscribers, 5 #1 New York Times Bestselling books, and 900 million podcast downloads. Come learn his top writing tactics, routines, and habits!

SPEAKER LINKS:

Website: https://tim.blog/

Newsletter: https://go.tim.blog/5-bullet-friday-1/

Books: https://tim.blog/tim-ferriss-books/

Podcast: https://tim.blog/podcast/

Twitter: https://twitter.com/tferriss

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahil Bloom: How He Turned Twitter Threads Into 1 Million Followers | How I Write Podcast Dec 20, 2023

Sahil Bloom once believed working in finance was the only way to make money; then, he started writing online and proved himself wrong. Come learn how he turned Twitter threads into 1 million followers by writing with soul.

SPEAKER LINKS:

Website: https://www.sahilbloom.com

Twitter: https://twitter.com/SahilBloom

Newsletter: https://www.sahilbloom.com/newsletter

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

Click here: https://take.writeofpassage.school/writing-sprints

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Byrne Hobart: How to Write a High-Value Newsletter for 50,000+ Readers Dec 13, 2023

Byrne Hobart has a Substack following of over 50,000 subscribers, consisting of some of the smartest people in Silicon Valley — startup founders, venture capitalists, hedge fund managers, you name it. Come learn how he produces high-density, high-insight ideas so consistently.

SPEAKER LINKS:

Newsletter: https://www.thediff.co/

Twitter: https://twitter.com/ByrneHobart

LinkedIn: https://www.linkedin.com/in/byrnehobart

WRITE OF PASSAGE:

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YouTube: https://www.youtube.com/@DavidPerellChannel/videos

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Ali Abdaal: How I Write (Productively) Dec 06, 2023

From making his first dollar online at 12 years-old to raking in $4,000,000 a year, Ali Abdaal is not your average online creator. And his advice on how to “make it” online is not so average, either.

SPEAKER LINKS:

Website: https://aliabdaal.com/

YouTube: https://www.youtube.com/@aliabdaal

Twitter: https://twitter.com/AliAbdaal

Instagram: https://www.instagram.com/aliabdaal

Book: https://www.feelgoodproductivity.com

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

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PODCAST LINKS:

Website: https://writeofpassage.school/how-i-write/

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Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

ABOUT THE HOST:

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Chamath Palihapitiya: Write Like a Billionaire | How I Write Podcast Nov 29, 2023

Come learn how Chamath Palihapitiya, tech billionaire and Silicon Valley icon, breathes life into his ideas — and how you can, too.

SPEAKER LINKS:

Website: https://www.socialcapital.com/

Twitter: https://twitter.com/chamath

Annual Letters: https://www.socialcapital.com/annual-letters

Newsletter: https://chamath.substack.com/

WRITE OF PASSAGE:

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Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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Steven Pressfield: Every Story Needs a Villain | How I Write Podcast | How I Write Nov 22, 2023

Steven Pressfield waded through 27 years of Resistance so you don’t have to — come learn his best practices to creating your best work.

SPEAKER LINKS:

Website: https://stevenpressfield.com/

Instagram: https://www.instagram.com/steven_pressfield

Books: https://stevenpressfield.com/books/

WRITE OF PASSAGE:

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Garry Tan: Y Combinator CEO - The Key To Writing For Startups and Entrepreneurs Nov 15, 2023

Learn how Garry Tan, CEO of Y Combinator, wrote his way to success in the startup world — and how you can, too.

SPEAKER LINKS:

Website: https://www.ycombinator.com/people/garry-tan

Twitter: https://twitter.com/garrytan

Instagram: https://www.instagram.com/garrytan/

Blog: https://blog.garrytan.com/

YouTube: https://www.youtube.com/@GarryTan

Linkedin: https://www.linkedin.com/in/garrytan

WRITE OF PASSAGE:

Want to learn more about the next class Write of Passage?

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Morgan Housel: How He Sold 4 Million Books Nov 06, 2023

When people ask me what good online writing looks like, I point them to Morgan Housel. Why? He takes dry financial concepts and breathes life into them with captivating stories.

And he’s been doing it for a decade and a half. Before Morgan wrote “The Psychology of Money” — one of the world’s most popular finance books that’s now sold over 4 million copies — he spent years as a prolific writer. He wrote 2-4 articles a day when he worked at Motley Fool (3,500 in total). Then, he wrote a bunch more articles for Collaborative Fund and The Wall Street Journal.

Morgan didn’t “explode onto the scene” as a newbie. He put in years of early mornings and behind-the-scenes work. The result? His voice is clear, concise, and narrative. His ideas excavate the relationship between money and human psychology. His creative process is uniquely lazy — a bold contradiction to the productivity advice of today.

Morgan is a master of two things: storytelling and brevity. And the aliveness of his writing has made him one of the most successful writers on the Internet.

In this episode, you’ll learn how Morgan captivates millions of readers with his writing. We cover topics like selfish writing; ruthless self-editing; writing with brevity; and making dry ideas come alive on the page.

Website: https://collabfund.com/blog/

Twitter: https://twitter.com/morganhousel

Books: "Save Even More" and "The Psychology of Money" - https://a.co/d/8IEWwtO

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Mark Manson: From Online Blogger to 3-Time #1 New York Times Bestselling Author Nov 01, 2023

Mark Manson’s success as a writer stems from one central idea: “What feels like play?”

After his dating blog took off in 2012, Mark started writing about all the things that excited him: psychology, personal development, and “self-help for people who hate self-help.” His breakout book, “The Subtle Art of Not Giving a F*ck,” was the #1 most read nonfiction book worldwide in 2017 (and I swear I saw it on the front table of every airport I went to).

Mark was once described as “the local drunk who spends too much time in the philosophy section of the bookstore.” What was meant to be a diss became a core part of his Personal Monopoly. Mark is bullish on sounding like himself. The man writes zingers, and that’s why his work resonates.

In this episode, we dive deep into how Mark stays true to his own voice. You’ll learn how he 3X’d his audience in just a few months; how he wrote Will Smith’s memoir; and how he combines quality ideas, catchy titles, and whip-smart marketing.

We cover the evolution of ideas, how to structure them, the “awkward teenage phase” of writing, and how to write in a way that spreads on the Internet.

Website: https://markmanson.net/

Twitter: https://twitter.com/IAmMarkManson

Books: The Subtle Art of Not Giving A F*ck

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Lenny Rachitsky: How This Ex-Airbnb Product Manager Created A Top Newsletter On Substack Oct 25, 2023

Lenny writes one of the top five business newsletters on Substack — which has amassed over 500,000 subscribers. He hosts a podcast that makes him more money than he made in corporate America. And he’s built a raving X audience of over 188,000.

No training. No ego. And to top it all off, he writes in one of the most oversaturated markets on the Internet: product management.

How does he do it?

After his first Substack post went viral, “What Seven Years at Airbnb Taught Me About Building a Business”, Lenny saw the positive impact that his ideas had on his readers. He became obsessed with adding value. His motto?

“There’s always room for better content.”

In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is through the stratosphere. He spends hours researching and revising. He takes ten, twenty, thirty passes on every piece he writes. He’s hyper-focused on adding value. And his audience loves it. His commitment to quality catapults his content above the noise.

In this episode, you’ll see inside Lenny’s process. He opens up about creating high-signal content; following what energizes him; balancing storytelling with practicality; protecting his writing schedule; and above all, rising above the noise.

Twitter: https://twitter.com/lennysan

Website: https://www.lennyrachitsky.com

Newsletter: https://www.lennysnewsletter.com

Podcast: https://www.lennyspodcast.com

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Riva Tez: Becoming A Free Thinker Oct 18, 2023

Riva Tez is one of the freest writers I know. It’s as if the boundaries of conventional thinking don’t apply to her. She’s allergic to dogma and passionate about questioning the taboos of our time, and her obsessive research gene has given her a knack for stumbling upon forgotten and under-explored ideas.

She’s a singular human being. Part of her brilliance is the way she combines her love for Rilke’s poetry with an interest in philosophy, theology, and consciousness. In all three areas, she goes right after dogma — and by asking the questions that only she can ask, she finds the answers that only she can find.

In a world of people who are obsessed with optimization, Riva is passionately unoptimized; in a culture of people who are obsessed with the news, Riva has cut out almost all the contemporary noise from Netflix to the New York Times.

If you feel constrained in your writing or thinking, this episode is for you. An hour with Riva will free you from the trappings of your mind, unleash your creative spirit, and lift your head up to a divine calling.

Twitter: @rivatez

Medium: Riva-Melissa Tez

Article: Walking with Nietzche

Forbes: 30 Under 30 Profile

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Sam Parr: How To Make $2 Million A Month By Writing Oct 11, 2023

Sam is a master copywriter and business builder. If there was ever somebody who knows how to turn online writing into cash, Sam is it.

In this episode, Sam shows how you can sell at scale and where to find the opportunities in the business of writing. We’ll teach you how to think through headlines, find content for your own writing, and torch the internet with your ideas.

Sam started in the early days of email newsletters and he was a master of writing viral content. He tells the story about plagiarizing his way onto Amazon’s bestseller list by looking at the intersection of romantic comedies, werewolves, and the Twilight Series. He combined many stories, self published his own book, sued by a publisher for plagiarizing, and ended up exploding on the self-publishing Reddit forum — all of which led to 1000s of new subscribers for his newsletter.

Since then, his success continues to multiply. First, by selling “The Hustle” for eight-figures to HubSpot. Then, by growing “My First Million” into one of the top ten business podcasts in the world. And now, he recently launched a company called Hampton.

One thing that stands out with Sam is how good he is at colloquial copywriting. His writing sells because it sounds like how people actually talk. First he builds trust with people. Then they open up their wallets. He gets people to open up their wallets by building trust with them very fast through writing. In this episode, he shows exactly how to do that.

Twitter: https://twitter.com/thesamparr

Website: https://www.Joinhampton.com

Podcast: https://www.mfmpod.com

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Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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Marc Andreessen: It’s Time To Write Oct 04, 2023

Marc Andreessen deserves a place on the Mount Rushmore of Silicon Valley. His presence in the tech space is unprecedented and he's one of the most prolific investors. The world of online writing is in debt to him.

He co-founded Netscape, where he created the first popular web browser. He invented the tweetstorm, and has helped form the internet. He coined the idea “software is eating the world”, which has defined humanity's evolution over the last decade.

Marc isn’t just a mad man creator. He’s a passionate historian and cultural critic too. Name the topic. Marc has an opinion.

This episode is a masterclass into a combination of tech and liberal arts in a way to fuel your writing. I came to chat with him about writing, but left with a PhD in obscure Silicon Valley history and a list of book recommendations large enough to fill The Library of Congress.

Website: https://www.a16z.com

Twitter: https://twitter.com/pmarca

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Ava: The Emotions of Writing Sep 28, 2023

How do you create intimacy and connection with readers?

While some writers have a way of letting you inside their mind, Ava (@noampomsky) has a way of letting you inside her heart. There's an intimacy about her writing - an honesty, a tenderness, a contemplative-ness, a sense of connection that shows up in her work and it's what makes her unique.

Ava sees writing as a distinct form of consciousness. This process of continually excavating your mind to find out what you think and then eventually you realize that you have so much more to say on this topic than you ever originally realized.

Ava Huang's story is a treasure trove of insights, of moments that make you pause and think, "Wow, writing is so much more than just words on a page." It's about the heart, the soul, and the contemplative journey that we all take.

Substack: Bookbear Express

Twitter: twitter.com/noampomsky (@noampomsky)

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Derek Sivers: No Wasted Words Sep 20, 2023

It’s hard to capture in words the love and creativity that Derek Sivers brings to his work. He describes himself as a “monomaniac, introvert, and slow thinker.” But those words just reveal his humility.

Derek’s work has charmed millions — from his early days as a professional musician and circus performer, to founding CD Baby, writing fan favorites like Anything You Want and taking the stage at TED.

In this conversation, Derek shares how he finds his best ideas, why he plans to publish a “posthumous autobiography,” and why life is not a problem to be solved but a paradox to be experienced.

Website: sive.rs

Twitter: @sivers

Books:

How to Live: 27 Conflicting Answers and One Weird Conclusion

Anything You Want: 40 Lessons for a New Kind of Entrepreneur

Hell Yeah or No: What’s Worth Doing

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Kevin Kelly: On Fame, Structuring Ideas, Writing Books, and Founding Wired Magazine Sep 13, 2023

Kevin Kelly is one of the most important tech writers of the last half century.

Kevin started as the publisher and editor of the Whole Earth Catalog, which was one of Steve Jobs’ favorite publications. After being mentored by Stewart Brand, he started writing books and magazine pieces before cofounding Wired Magazine. He has since become a prolific author - writing one feature article for Wired Magazine every year, and writing numerous bestselling books.

The man is full of mysteries. Kevin writes abundantly but types very slowly. He writes often but calls himself a reluctant writer. He constantly explores new ideas but actually likes editing more than writing.

Rare is the opportunity to sit down with the master who has decades of experience as a writer. This episode is a peek behind the curtain.

SPEAKER LINKS:

Website: https://kk.org

Twitter: https://twitter.com/kevin2kelly

Latest Book: "Excellent Advice for Living": https://a.co/d/3nYau0X

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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed Sep 06, 2023

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.

Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.

Twitter: https://twitter.com/lulumeservey

Newsletter: https://www.getflack.com/

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Derek Thompson: From Acting to the Eminem of Macroeconomic Analysis Aug 30, 2023

Derek Thompson weaves together ideas from all over the place — economics, public policy, sports, and even pop culture. His writing is a breath of fresh air in a world of cookie cutter Internet content. Where other click-hungry journalists have caved to antagonistic practices, Derek’s writing is cool and charitable. And it’s also poetic. With a background in theater, he draws inspiration from the likes of literature and playwrights. This conversation will appeal to anybody who wants to write more elegantly, deal with critics, and master the art of the non-fiction story.

Twitter: https://twitter.com/dkthomp

Website: https://www.theatlantic.com/author/derek-thompson/

Podcast: https://podcasts.apple.com/us/podcast/plain-english-with-derek-thompson/id1594471023

Books: Hit Makers: How to Succeed in an Age of Distraction - https://a.co/d/3yAif4H

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YouTube: https://www.youtube.com/@DavidPerellChannel/videos

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Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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Jimmy Soni, on Interviewing Elon Musk, Writing Biographies, Lessons from Peter Thiel, and The Art of Research Aug 23, 2023

A master of biographies and a professional speechwriter. If you want to write serious, research-backed non-fiction or build your writing career while working a full-time job, this episode is for you.

Website: https://jimmysoni.com

Twitter: https://twitter.com/jimmyasoni

Books:

The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

A Mind at Play: How Claude Shannon Invented the Information Age

Rome's Last Citizen: The Life and Legacy of Cato, Mortal Enemy of Caesar

Want to learn more about the next cohort with Write of Passage?

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The Cultural Tutor, on Writing Every Day, Growing a Twitter Audience, and Reading Old Books Aug 23, 2023

The man started writing online ~15 months ago, and has ascended to 1.5 million Twitter followers. Until now, he's been anonymous. Never showed his face. This is a masterclass in how to write for the Internet, source reading material, and build a writing habit.

The Cultural Tutor on Twitter: https://twitter.com/culturaltutor

David Perell on Twitter: https://twitter.com/david_perell

Want to learn more about the next cohort with Write of Passage?

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Website: https://writeofpassage.school/how-i-write/

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Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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Tyler Cowen and Alex Tabarrok, on The Story of Marginal Revolution Aug 23, 2023

For the past 20 years, they have run the world’s largest economics blog. This is the story of how they publish every day, generate ideas when they’re stuck, and plan to teach millions of people the basics of supply & demand.

Tyler and Alex's newsletter: https://marginalrevolution.com/

Tyler's website: https://tylercowen.com/

Tyler's Twitter: https://twitter.com/tylercowen

Alex's Twitter: https://twitter.com/ATabarrok

Alex's website: https://alextabarrok.com/

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YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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How I Write: Podcast Trailer Aug 20, 2023

How I Write brings you conversations with the world’s best writers. Each week, writer David Perell sits down with a writer to explore their creative process and riff on the craft. You’ve read their work. Now this is your chance to see how they create it.

New episodes of the How I Write show go live every Wednesday on Apple, Spotify and YouTube.com/DavidPerellChannel.

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