Higher Ed Live

Latest Episodes:

Admissions Live - New York State's Free Tuition Program Aug 21, 2017

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The Excelsior Scholarship will make New York the first state to include four-year public schools in the free tuition program. Targeting middle-class families and individuals with incomes of $125,000 per year or less, the program has been hailed both as innovative or doomed to fail. Is this a move in the right direction?

Student Affairs Live - Partnerships to Promote Student Athletes Academic Success Aug 17, 2017

Show notes

What are the unique needs of student athletes and how can student affairs educators connect with campus partners in athletics to support athletes’ academic success? What resources can and should exist within and beyond athletics to support students’ wellness and mental health? How can departments form stronger partnerships to support athletes during their transition from high school to, during, and after their time on campus.

Marketing Live - E-Expectations of High School Students and Parents Aug 11, 2017

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Admissions Live - Social Listening: A New Enrollment Influencer Jul 31, 2017

Show notes

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence. In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.

Student Affairs Live - Using CAS Standards to Improve Student Affairs Practice Jul 26, 2017

Show notes

For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-to resource. Published earlier this year, the first companion guide to the CAS Standards, Using the CAS Professional Standards: Diverse Examples of Practice provides real-life case studies written by practitioners who have successfully applied the standards in their work. The book is the first joint publication of NASPA, CAS, and ACPA. On this episode of Student Affairs Live, host Heather Shea extends the conversation beyond the basics of CAS to discuss and how student affairs educators might employ these foundational standards within various student affairs functional areas to improve practice. Joining Heather are editors and chapter authors, Dr. Laura Dean, Dr. Shannon Dean, Dr. Yancey Gulley, Alex Lange, and Dr. Jen Wells.

Advancement Live - Alumni Group Insights: What Makes them Successful? Jul 26, 2017

Show notes

Alumni clubs (groups, chapters, networks, etc.) represent your alumni association's brand "in the field." They're recruiting students. They're hosting events all over the world. Perhaps they're even raising money. What makes clubs successful? What are their biggest challenges, and how can staff members best assist these passionate volunteers? In this episode of Advancement Live, Kim Brown chats with AlumniSpace's Andrew Cafourek on the findings from the 2017 Alumni Group Survey, as well as with Sonja Watkins Kelly, who's charged with alumni club management for Cornell University.

Marketing Live - Passion Brands in the Age of Disruption Jul 24, 2017

Show notes

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don’t realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don’t simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.

Admissions Live - Admissions Marketing Plans Jul 24, 2017

Show notes

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action. In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.

Advancement Live - Audience Engagement Scoring Jul 19, 2017

Show notes

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about upcoming solicitations, programming and communications.

Student Affairs Live - Trends in Career Development Jul 19, 2017

Show notes

What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career development professionals?What competencies are employers seeking that they weren’t 10 years ago? What partnerships should career services be cultivating on and off campus? What are innovative ways to connect with students in order to increase use and engagement with career services? On this episode of Student Affairs Live, host Tony Doody talks with Lisa Hinkley, Gary Alan Miller, Trudy Steinfeld, Dan Black, and Manny Contomanolis to answer these questions and many more.

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