Hanson & Hunt

Latest Episodes:

Talking Points #11 - 9/11/14 Sep 11, 2014

Show notes

Lawyers are crucial to the success of a company or brand's social media program - so how can communicators and marketers make sure the Law department doesn't slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer's workday. Plus, finding the right perspective on social media engagement and the push to become a true social business.

Talking Points #10 - 9/4/14 Sep 04, 2014

Show notes

Is Barbie's Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR's potential use in lead generation, early adoption by brands of new platforms and tools (Instagram's Hyperlapse app) and Arik reveals why he left the corporate world behind and set out to build a solo PR career.

Talking Points #9 - 8/28/14 Aug 28, 2014

Show notes

The Fortune 500 is increasing its use of social media - except in the area of blogging. What else does a new study say? We talk about it with the Umass Dartmouth researcher behind the interesting data. Also, what is "click flu"? Does your business have it? Plus, measuring engaged time on your content and websites, Twitter changes up its timeline, and Kevin shares some of the challenges he's facing in corporate blogging.

Talking Points #8 - 8/21/14 Aug 21, 2014

Show notes

Guest co-host Lee Odden of TopRank Online Marketing, and author of "Optimize," offers his perspective on how companies and brands should build a content strategy. Also, should publishers - and companies - repost and reuse their online content? A new report on the challenges that journalists face and their content needs from companies. Plus, the PR and marketing lessons of the Ice Bucket Challenge.

Talking Points #7 - 8/14/14 Aug 14, 2014

Show notes

How are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting.

Talking Points #6 - 8/7/14 (Interview: Holly Spaeth) Aug 07, 2014

Show notes

Interview edition - Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team's role in several recent motorcycle launches for the company. She also discusses her team's structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring.

Talking Points #5 - 7/31/14 Jul 31, 2014

Show notes

Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands to flip their thinking on content and engagement across their social channels.

Talking Points #4 - 7/24/14 Jul 24, 2014

Show notes

Digital transformation is underway at companies of all sizes - but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media - have you heard of the rise of "dark social"? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a mayor gets kudos for heading to Reddit.

Talking Points #3 - 7/17/14 Jul 17, 2014

Show notes

What's the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week's show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter's new analytics and a project in Minneapolis that got some buzz during the MLB All Star Game.

Talking Points #2 - 7/10/14 Jul 10, 2014

Show notes

Arik and Kevin discuss some projections for spending on digital among CMOs, a new take on the "Every Company is a Media Company" mantra, suggestions for future job titles in social media and marketing, Taylor Swift's thoughts on building an audience, and more.

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