Hanson & Hunt

Latest Episodes:

Talking Points #41 - 8/27/15 Aug 27, 2015

Show notes

Let's burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also, the latest demographics for the most popular platforms (and what it means for LinkedIn), we also spotlight an influencer event that proves you don't always need to invite the A-listers. Plus, the trends in PR that you may not be paying attention to but should.

Talking Points #40 - 8/13/15 Aug 13, 2015

Show notes

Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking, Facebook's video views are under scrutiny, and why the best corporate blogs name their authors.

Talking Points #39 - 7/30/15 Jul 30, 2015

Show notes

Guest co-host Heather Rist - director, Social Media and Content at Deluxe Corp. - joins Arik and Kevin. They discuss the increasing use of emojis by brands and companies. Also, the true impact of a corporate blog, and why many companies are bringing marketing back inhouse. Plus, they spotlight a cool drone project from GE.

Talking Points #38 - 7/16/15 Jul 16, 2015

Show notes

Brands and companies are so focused on creating content, are they missing a content curation opportunity? Arik and Kevin mull that over. Also, PR pros sitting in on interviews with their company's subject matter experts, corporate writing that needs some help, and the content that could make you look lame.

Talking Points #37 - 7/2/15 (Interview: Jason Keath) Jul 02, 2015

Show notes

Interview edition - Jason Keath, CEO of Social Fresh, joins Kevin to talk about a variety of social media topics, including podcasting, blogging, the social platforms and his Social Fresh Conference.

Talking Points #36 - 6/18/15 Jun 18, 2015

Show notes

Podcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they've learned and the overall state of podcasting today. Also, how Coca-Cola made the most of a Mad Men finale connection, a surprising study about customer service on social media, a new way for Facebook to serve up more of the content you like to read, and a word of warning for brands flocking to Instagram.

Talking Points #35 - 6/4/15 Jun 04, 2015

Show notes

Everybody's talking about Mary Meeker's latest Internet Trends Report, so Arik and Kevin are too - they share a few highlights and the takeaways. Also, KFC's Colonel heads to Twitter, journalists still think PR pros lie for a living, what gives? Plus, native advertising comes to TV newscasts, and the importance of crisis planning in a real-time and mobile world.

Talking Points #34 - 5/21/15 May 21, 2015

Show notes

Guest co-host Jamie Plesser - director, Interactive Marketing Strategy and Execution at Allianz Life - joins Arik and Kevin. The topics they discuss include Facebook's Instant Articles, the state of search marketing and why the social media manager might need to step up. Plus, Adobe takes the Talking Points spotlight with an innovative use of audio, and Arik talks about having to fire a client.

Talking Points #33 - 5/7/15 May 07, 2015

Show notes

It's graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft - did it work? Plus, Buzzfeed solves a big part of the social media sharing puzzle, why some journalists struggle in making the move to a content creator role on the brand or agency side, and the words in press releases that should just plain go away.

Talking Points #32 - 4/23/15 Apr 23, 2015

Show notes

It's one thing to create good content, but how do you get more eyeballs on it online? You may need an "alpha audience." Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued presence of BS in online writing, and how PR pros should approach personal branding.

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