Our first-ever road trip episode, recorded in the car on the way to Madison, Wisconsin. So It’s a much different format than you’re used to from us. We asked you for questions related to your work in communications, so we took them one by one as we made our way through the Badger state. Pardon the in-car road noise! Topics include: Email marketing, paid social, managing digital communications during a crisis, millennials as a misguided focus of advertisers, content measurement dashboards, hashtag use on Instagram, graphic design, internal company-wide email newsletters, slow change in transforming internal communications and structuring a corporate communications team. Plus, we have some fun with a few extra non-comms questions to help you get to know us better. We’ll post another road trip episode - from the ride back to Minnesota - on December 31, where we focused on career advice for communicators. Our show page is TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!