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Hanson & Hunt — Arts
Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content and channels at General Mills.

Latest Episodes:

151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges Mar 18, 2021

Show notes

Our March 2021 episode includes:
The 2021 Infinite Dial Report (:50)
Guest: Tom Webster, Edison Research (8:00)
Spotlight: Viral drone video (24:50)
Gallagher's State of the Sector 2021 (28:50)
NFTs and marketing (33:05)
Listener question: Getting your audience to your blog (37:25)
LINKS
TALKING POINT
The Infinite Dial 2021
The state of podcast listening for 2021/Podcasting finds a way
The future of social audio: Startups, roadmap, business models and a forecast
Tom Webster, Edison Research
SPOTLIGHT
The viral Bryant Lake Bowl drone video
Motorcycle ride inside Rosedale Center
QUICK NEWS & QUICK TAKES
State of the Sector 2021
The brands are at it again, Taco Bell is hopping on the NFT train
What's an NFT? And why are people paying millions to buy them?
Why the NFT craze is a bubble waiting to pop
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Sign up for Arik's weekly email
SPONSOR
Brandpoint

150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends Feb 18, 2021

Show notes

Our February 2021 episode includes:
The state of influencer marketing (1:05)
Guest: Jason Falls, "Winfluence" (9:10)
Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)
What marketers need to know about Clubhouse (33:00)
Pandemic changes for B2C content marketers (37:20)
Listener question: Social media and executives (40:10)
LINKS
TALKING POINT
10 influencer marketing stats for 2021
What marketers need to know about influencer marketing in 2021
Jason Falls, "Winfluence"
Does "Fake Famous" miss the boat on influencers?
SPOTLIGHT
New Zealand tells tourists to stop copying other people's travel photos
QUICK NEWS & QUICK TAKES
Clubhouse app for business, what marketers need to know
B2C content marketers, get ready for more responsibility in 2021
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times Jan 14, 2021

Show notes

Our January 2021 episode includes:
The PESO Model (1:25)
Guest: Gini Dietrich, Spin Sucks (7:40)
Spotlight: Dairy Queen employee on TikTok (19:15)
How employee comms can help fight change fatigue (22:05)
Digital marketing trends for 2021 (24:25)
Listener question: How should brands approach social media during breaking/developing news? (26:40)
LINKS
TALKING POINT
Why communicators must (finally) embrace the PESO Model
12 Days of Christmas: Eight communications podcasts
Spin Sucks
SPONSOR EVENTS
"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"
PR North - Winter Edition
SPOTLIGHT
Ancaster teen gains TikTok fame with viral Dairy Queen videos
QUICK NEWS & QUICK TAKES
Why change fatigue from 2020 threatens the business changes needed to survive 2021
7 digital marketing trends of focus for 2021
CLOSING
Do older PR pros ignore influencer marketing?
9 social media trends every marketer must know for 2021: A conversation with Arik Hanson
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

148: Brand journalism, KFC gets sexy, hated interview questions Dec 17, 2020

Show notes

In our December 2020 episode, we discuss:
Pinterest's "soon-to-be trending" report (4:00)
Short-form content (6:50)
Comms predictions for 2021 (7:30)
Spotlight: KFC's sexy Colonel Sanders movie (10:10)
The state of brand journalism (14:20)
PRWeek and Cision's Comms Report (30:05)
The interview questions job candidates hate (39:50)
INTRO SEGMENT
12 Days of Christmas: Eight communications podcasts
QUICK NEWS & QUICK TAKES
Pinterest predicts: The soon-to-be trending report for 2021
Consumers are obsessed with feel-good short-form content right now
9 comms predictions for 2021
SPOTLIGHT
Why KFC is pushing a sexy Colonel Sanders movie
Full movie
TALKING POINTS
Why and how companies are turning to brand journalism
PRWeek and Cision's fourth annual Comms Report
Facebook is dead (It just doesn’t know it yet)
These are the interview questions candidates hate the most
5 new questions hiring managers are asking in interviews now
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

147: Bonus/Blois Olson, fluence media Dec 07, 2020

Show notes

Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.
LINKS
Blois Olson (LinkedIn and Twitter)
fluence media
fluence media email newsletters
UPCOMING EVENT
Social Media Trends to Watch in 2021: A Conversation with Arik Hanson
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

146: Career path for social media, COVID's impact on 2021 comms, sports and Twitter Nov 19, 2020

Show notes

In our November 2020 episode, we discuss:
The 2021 Relevance Report from the USC Center for Public Relations (4:00)
The latest IGTV research (7:50)
How brands are using sports Twitter to connect with fans (9:50)
Spotlight: The Cheetos holiday cookbook (13:55)
Social Media Trends 2021 Global Report (16:20)
The career path of social media managers (22:10)
Generational differences about the return to the office (33:10)
QUICK NEWS & QUICK TAKES
2021 Relevance Report from the USC Center for Public Relations
The latest research into 2020 IGTV stats
How brands are using sports Twitter to connect with NFL, NBA and MLB fans
SPONSOR NEWS
Marsha Pitts-Phillips receives national diversity and inclusion honor from PRSA
SPOTLIGHT
Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave
TALKING POINTS
Social Media Trends 2021 Global Report
Social media managers lack clear path to senior leadership roles
Office life in 2020 sparks debate across generations
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

145: Bonus/Voicing your opinion on politics Oct 26, 2020

Show notes

Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

144: Advice when between jobs, always-on employee comms, social hot takes Oct 15, 2020

Show notes

In our October 2020 episode, we discuss:
Social media marketing on Reddit, Twitch and Quora (2:20)
New blogging statistics (4:05)
LinkedIn Stories (5:20)
Spotlight: Ocean Spray and TikTok (8:40)
Spotlight: Monster Cereal Sweepstakes (10:45)
Social media hot takes (13:45)
Refining your approach to employee comms (24:45)
Advice if you're in-between jobs (31:25)
QUICK NEWS & QUICK TAKES
Social media marketing on Reddit, Twitch and Quora
Blogging still works, especially for the 10% of bloggers who do things very differently
8 initial reactions to LinkedIn Stories for users (and brands, eventually)
SPONSOR EVENT
Oktoberfest with IABC, PRSA & MIMA
SPOTLIGHT
Ocean Spray finally reacts to viral skateboarding TikTok
Ocean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viral
Instagram/Monster Cereal Sweepstakes
A Monster of a sweepstakes
TALKING POINTS
What's your biggest social hot take that will cause a stir with other social media pros?
Four digital strategies for “Always-On” employee communications
What they don’t tell you about life in-between
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

143: Bonus/Laura King, CorTalent Sep 27, 2020

Show notes

Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers' Community.
She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.
LINKS
Laura King
CorTalent
Marketers' Community
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSOR
Brandpoint

142: Networking in a pandemic, comms planning, PR ethics Sep 15, 2020

Show notes

In our September 2020 episode, we discuss:
Email makes a comeback in internal comms (3:20)
Facebook sets limits on ads (5:20)
Microsoft's deepfake detector (6:30)
Spotlight: Red Wing Shoes and #LaborDayOn (9:00)
Communications planning advice (11:45)
PR ethics (24:35)
Networking in a pandemic (33:00 )
QUICK NEWS & QUICK TAKES
Email is the most-used channel for employee messaging in pandemic
Facebook to impose limits on number of ads
Microsoft launches a deepfake detector tool ahead of US election
SPONSOR EVENT
"The Intersection of Ethics and Diversity and Inclusion"
SPOTLIGHT
Red Wing Shoes is doing something cool for Labor Day
TALKING POINTS
Some emerging themes to guide 2021 digital marketing plans
Code of PR ethics? The gray area of communicating a point of view
MORE INFORMATION
TheTalkingPointsPodcast.com
Apple Podcasts page
Spotify page
Subscribe to Arik's weekly email
SPONSORS
Brandpoint
Minnesota PRSA

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