Grow Your Book: The Humana Podcast Series

Post Enrollment Dental and Vision Strategies Aug 23, 2022

This is the fifth episode in Humana’s Grow Your Book podcast “Two-Minute Bites” miniseries about dental and vision. Lisa Gingles, Product Marketing Lead for Humana is here today to share post enrollment strategies, including how to use Humana’s tools to help you become a human care hero for your clients.

Winning Sales Strategies to Use With Humana Extend Plans Aug 23, 2022

This is the fourth episode of Humana’s Grow Your Book podcast “Two-Minute Bites” miniseries about dental and vision. Over the next few minutes, you’ll hear from Brandon Rasmussen, Business Relationship Executive for Humana in Kansas and Missouri, about how the Humana Extend plan fits into your lead generation strategy.

How the Humana Extend Plan Came to Life Aug 23, 2022

This is the third episode of Humana’s Grow Your Book podcast “Two-Minute Bites” miniseries about dental and vision. Take a few minutes to listen to Steven Farmer, Retail Sales Director of Humana MarketPoint, share the origin story of the new Humana Extend standalone dental/vision/hearing plan. You’ll learn how this plan is a game-changer and how addressing dental and vision health concerns can lead to improved overall health.

What Humana Has on the Horizon for Dental Health Jul 12, 2022

This is the second episode in Humana’s Grow Your Book podcast “Two-Minute Bites” miniseries about dental and vision. Dr. Dean Fry, Humana’s Chief Dental Officer, shares Humana’s long-term vision for member dental health. From plan enhancements to clinical innovations, you’ll learn why and how Humana’s helping to push dental healthcare forward with human care.

Speaker:

Dean Fry, DDS

Chief Dental Officer

Humana

Please click here to view the full transcript

Why Dental Health Is More Important Than You—Or Members—Might Think Jul 12, 2022

This episode kicks off Humana’s Grow Your Book podcast “Two-Minute Bites” miniseries about dental and vision. Hear from Dr. Dean Fry, Humana’s Chief Dental Officer, about what first got him invested in dental health and what keeps him interested decades later. Plus, we’ll cover the connection between oral health and whole-person health.

Speaker:

Dean Fry, DDS

Chief Dental Officer

Humana

Please click here to view the full transcript.

Help Your Clients Find the Right Care Sep 21, 2021

Help connect your clients with the right care for their needs. In our latest episode of Grow Your Book, How to Use Humana’s Find a Doctor tool with Care Highlight™ ratings as part of your sales strategy, Agents share their best practices and different approaches to using these tools.

Speakers:

Kristy Buras, External Partner Agent
Steve Roth, MP Brokerage Agent

What to listen for:

How to find doctors who meet your clients needs
How to discuss the Care Highlight™ ratings and the value to your clients
How to discuss provider options compliantly

Please click here for to view the full transcript.

Boots on the Ground: Teaming Up for Local Veteran Communities Sep 02, 2021

This episode of Grow Your Book explains why and how Agents can join forces with Veteran Service Organizations (VSOs) to support Veteran health and wellness at the local level. We’ll highlight a few Humana/VSO projects, help Agents shift their mindset when it comes to the Veteran population and provide practical advice for putting human care in action.

You can view the full transcripts here: https://ignitewithhumana.com/Podcast_44_Retain_Clients.pdf

How Two Top-Selling Med Supp Agents Retain Clients Jun 28, 2021

The final episode in our three-part Medicare Supplement miniseries gives you strategies to engage and retain clients. Closing a sale isn’t the end of your work. It’s just the beginning of a long-term, mutually beneficial relationship. Two Agents share their tips for engaging and retaining Med Supp clients. Looking for answers to FAQs and sales strategies? Listen to parts one and two of our miniseries.

Speakers:

Kerri Buckley, licensed Agent, Brick, New Jersey
Caroline Shatto, licensed Agent, Fort Wayne, Indiana

Times to be all ears:

What to do January through September: [0:45]
The role customer service plays in retention: [1:55]
How to stay in touch throughout the year: [2:55]

You can view the full transcripts here: https://ignitewithhumana.com/Podcast_44_Retain_Clients.pdf

Two Agents, Five Med Supp Sales Strategies May 10, 2021

The second episode in our three-part Medicare Supplement miniseries gives you strategies to increase Med Supp sales all year long. You’ll hear from two seasoned Agents who love Humana’s Med Supp plans. They’ll share their strategies for building their Med Supp pipeline and positioning Humana’s Med Supp plans in a competitive Medicare landscape. Be sure to listen to part one and part three.

Speakers:

Kerri Buckley, licensed Agent, Brick, New Jersey
Caroline Shatto, licensed Agent, Fort Wayne, Indiana

Moments to note:

How referrals can generate Med Supp leads: [0:45]
How to develop client relationships: [2:25]
Overcoming objections: [4:41]

You can view the full transcripts here: https://ignitewithhumana.com/Podcast_43_Med_Supp_Sales_Strategies.pdf

Your Med Supp Questions Answered May 03, 2021

This first episode in our three-part Medicare Supplement miniseries will answer your most-asked questions in quick succession. Don’t forget to listen to the second and third episodes. Keep your ears perked, your pen poised to take notes and get ready to Grow Your Book with Humana. What to listen for:

Where to find Med Supp plan info and commission rates: [1:34]
Which Med Supp plans include SilverSneakers: [2:40]
When underwriting occurs for Med Supp: [4:50]
How Humana determines Med Supp plan premiums: [5:30]

You can view the full transcripts here: https://ignitewithhumana.com/Podcast_42_Med_Supp_Questions.pdf

Why Doing Good for Others Means Doing Well for Yourself Feb 23, 2021

Hear from two Agents who make Dual Eligible Special Needs Plans (DSNP) the centerpiece of their sales strategy. You’ll discover why they view DSNP as an opportunity to help their community. We’ll cover best practices for working with the DSNP population including outreach and education tactics. Listen to their inspiring stories.

You can view the full transcripts here: https://ignitewithhumana.com/Humana_DSNP_HFC_2021_Podcast.pdf

You Can Help Veterans with Humana Aug 05, 2020

Learn how to authentically engage with your local Veteran population. We’ll talk about Humana’s wide-reaching Veteran efforts while providing you with tactics and best practices to help you reach the Veterans in your community. Feel empowered to serve those who served us in this mini-episode.

You can view the full transcripts here: https://ignitewithhumana.com/transcripts/How_You_Can_Help_Veterans_with_Humana_Podcast_Transcripts.pdf

Make Retention Your #1 Sales Strategy Jul 21, 2020

Why is a good retention strategy so important? Of course, it helps you maintain your book of business. But it may also lead to growth opportunities. We’ll cover strategies big and small that you can start implementing today to help maximize your member retention.

View the full transcripts here:

https://ignitewithhumana.com/transcripts/Podcast_Episode_40_Retention.pdf

What You Can Do To Help Members Improve Their Health Apr 08, 2020

Learn how to talk to members about social determinants of health such as food insecurity, loneliness, and transportation. We’ll teach you how to connect your members to resources and support so they can lead their healthiest—and happiest—lives.

Click here for full transcripts.

Accelerating Your Lead Funnel Sep 26, 2019

Need help with your lead funnel? There’s no magic formula for finding leads or turning prospects into clients. But in Episode 34, Accelerating Your Lead Funnel, we’ll reveal some proven techniques for building and maintaining an effective lead funnel.

You’ll hear from our resident Humana expert: Kim Klein.

Becoming a Champion for Health Sep 26, 2019

Humana's most successful agents go above and beyond their job description. In Episode 33, Becoming a Champion for Health, you’ll learn how you can do the same and make a real impact on your clients’ lives.

Get the scoop from two superstar agents: Renee Whittaker and Mike Requa.

Medicare Marketing 101 Sep 16, 2019

In this episode of Grow Your Book, we’re going to talk all about Medicare Marketing 101. From answering your basic questions about Medicare marketing, to knowing your audience, personal branding, and compliance, we’ll give you the scoop on Medicare Marketing for Humana agents.

Sales Challenges and How to Overcome Them Aug 14, 2019

In today’s competitive healthcare marketplace, agents must navigate numerous sales challenges to be able to succeed. Today, we’ll talk about the sales challenges that agents face, and discuss some ways to overcome them – just in time for AEP.

Sales Technology Tools for Today's Agent Jul 30, 2019

We wanted to make your job a little easier and save you time during this AEP season, so we created five sales-technology tools specifically for Agents like you. In episode 30 of the Grow Your Book podcast series, Sales Technology Tools for Today’s Agents, you’ll get all the inside knowledge on these tools and the Humana 2.GO initiative.

Transcripts: https://ignitewithhumana.com/transcripts/Podcast_Episode_30_sales_tech.pdf

Why Humana Medicare Supplement plans are the next “big thing" May 29, 2019

Our second mini-episode is all about Humana Medicare Supplement plans. We cover unexpected truths about the prospect pool, Humana’s improved plan options, how to translate benefits for your members, and sales materials that can help you make more sales.

For full transcripts, visit the link below: https://ignitewithhumana.com/transcripts/Podcast_Episode_29_Medsupp.pdf

Growing Your Book and generating new leads with Dental & Visions plans May 24, 2019

Our first-ever mini-episode spotlights Humana's dental and vision products. We cover plan benefits and enrollment options, common misconceptions about the plans and consumers who buy them, and why selling these products now is a solid investment in your financial future.

For full transcripts, visit the link below: https://ignitewithhumana.com/transcripts/Podcast_Episode_28_Dental_Vision.pdf

Dual Special Needs Plans (DSNPs) Expansion and Deep Dive Apr 10, 2019

*This episode contains out-of-date information.

The new year brings with it new rules, new plan options, and new marketing resources. This episode will dig into Humana’s DSNP expansion, and cover updated and upgraded tools that support agents in better understanding, connecting with, and selling to prospects. For full transcripts visit the link below.

https://ignitewithhumana.com/transcripts/DSNP_Expansion_and_Deep_Dive_Podcast.pdf

Navigating OEP and SEP opportunities in 2019 Jan 16, 2019

We’re back with our first podcast of 2019! Tune in for need-to-know information and our best coaching tips related to the new OEP and SEPs.

Value-Based Care Oct 08, 2018

Find out about the role value-based care plays in overall member wellness and how it might be able to help your Medicare Advantage clients.

CMS Compliance Updates for 2019 Oct 02, 2018

Tune in for details on the five critical compliance updates you need to know for the 2019 AEP and OEP.

New Sales Technology Tools for Today’s Agent Oct 01, 2018

New quote and enroll tools intended to help save you time this AEP like never before. Tune in for all the details on Humana’s biggest tech upgrade ever, designed to help Agents reduce time spent on enrollment, stay in-the-know and more easily manage their day-to-day.

Tips for Reaching New Prospects Through Community Event Prospecting Sep 21, 2018

Tune in for insider tips and tricks to grow your Humana book of business through this underrated tactic.

Resources and Support for Agents Jul 28, 2018

Discover how to get all of the sales and service support you need with resources that improve product knowledge, simplify enrollment and help you and your clients – everything an Agent needs to succeed.

Strategic Selling in Multicultural Communities Jul 11, 2018

Learn the importance of cultural differences and how that understanding translates to effective communications in your marketing plan.

Selling Medicare Supplements and Prescription Drug Plans May 15, 2018

Learn how selling Medicare Supplement Plans, and Prescription Drug Plans will make you a more full-service Agent for your clients.

Grassroots Marketing and Veterans Outreach May 02, 2018

Techniques that help you create business opportunities in the local community and with Veterans in your area.

Dual Eligibles and Low-Income Subsidies: Learn How to Market and Sell All Year Round Mar 19, 2018

*This episode contains out-of-date information.

Learn more about the expanding opportunities with this audience and the special plans that may help meet their needs.

Essential Client Retention Touchpoints Feb 14, 2018

Post AEP, take advantage of this signature approach to transforming how you engage clients and grow those relationships – designed specifically for you, only from Humana.

SilverSneakers and Go365 Jan 03, 2018

Guest speakers Ashley DiStefano from Go365 and Debi Layne from SilverSneakers share insider insights about the programs.

National Trends and Product Updates Oct 10, 2017

Learn about product updates, new features, and benefits added to Humana plans in your market for exciting new selling opportunities in 2018.

Medicare Marketing 101 – an AEP Warm-Up. Oct 06, 2017

Annual Enrollment is just around the corner so here are some essential Medicare Advantage compliance updates as well as new tips and techniques for selling MA effectively and efficiently during AEP.

Making the Most of Agent Resources Sep 15, 2017

AEP is a time when Agents know they need to bring their A-Game. Hear about new tools and technology to help connect with prospects in this competitive, white-hot market.

A Simpler Path to Booming Commission Opportunities Sep 11, 2017

The Medicare market is thriving and certification is now made easier by Humana. There are more reasons than ever for Agents to take advantage.

Multicultural Markets: Building successful relationships, in a culturally-relevant way Aug 15, 2017

Know the Hispanic audience, realize the significance, and discover the tips, tools and best practices for tapping into this phenomenal growth segment.

Humana At Home Aug 08, 2017

Retain clients, gain referrals and be a hero for members and their loved ones by emphasizing a home care management benefit they may already have.

Overcoming Sales Challenges Jul 12, 2017

There are myths about selling Medicare as well as reasonable challenges. We put both in perspective to help Agents succeed in this red-hot market.

Educating Members About Mail-Order Pharmacies with preferred cost-sharing Jul 05, 2017

Discover the value of this Humana-owned mail-order pharmacy service that may help save your clients time, money and hassles. Learn how to share this information with your clients.

How to Target New-to-Medicare Beneficiaries Jun 20, 2017

A top-selling Agent and Humana discuss how to target, network and market to Medicare eligible prospects.

Rest of Year: Medicare Advantage Sales Opportunities Jun 07, 2017

Tune in to learn about Humana Medicare Advantage special enrollment opportunities and grassroots marketing outside of AEP.

10 Ways to Improve Product Penetration to Your Book of Business May 16, 2017

Hear from both a top agent and Humana leader about opportunities to improve your product penetration.

Digital Adoption: Member E-Adoption and the Drive to Go Digital May 16, 2017

Sales Agents are critical gatekeepers that can accelerate digital adoption among both new and existing members. Learn about consumer trends, why now and why MA, and the benefits of digital adoption.

Tools and Tips to Improve the Agent-Customer Relationship. May 16, 2017

In this episode, learn about tools to foster your client relationship and why it’s so important.