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    Green Beauty Conversations by Formula Botanica

    Green Beauty Conversations by Formula Botanica, the online organic formulation school, challenges you on the way you think about the beauty industry. Our host Lorraine Dallmeier tackles topics that encourage debate about green, indie and sustainable beauty. Subscribe to the Green Beauty Conversations podcast and become part of the global green beauty movement. www.formulabotanica.com

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    Copyright: © Copyright Formula Botanica. All Rights Reserved.

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    Latest Episodes:
    EP52. When Does Indie Beauty Become Mainstream? Jun 25, 2020
    Show notes

    Indie beauty brands are taking over the beauty sector. With tens of thousands of small brands globally, there is simply no doubt that they are swallowing up a percentage of the global beauty sector which traditionally might have gone to the mainstream giants. Shoppers are increasingly looking to support small, local businesses and often place a greater degree of trust in a founder-led brand.

    However, this increase in consumer confidence and support has seen some of these indie beauty brands soar in terms of their revenues, reach, distribution, channels and size. If you follow the latest news in the beauty industry, then you cannot have missed the stories of founder-led brands being bought up by the mainstream giants who see enormous potential for growth and development by bringing these indie beauty brands into their portfolios.

    In the latest episode of the Green Beauty Conversations podcast, we're joined by Wizz Selvey of Wizz&Co to discuss when an indie brand goes mainstream. What does it take? What defines the tipping point for an indie brand to go mainstream? And does everyone agree with this definition? But is an indie beauty brand still indie if it's achieving global domination or has been bought up by a major multinational? What makes an indie beauty brand truly indie and at what point can you no longer really call yourself indie? If a business is selling millions in stock, can they still be indie?

    In this podcast, you will:

    Discover what the main difference is between mainstream beauty and indie beauty brands.

    Learn what it takes to grow an indie beauty brand to the stage that it can go mainstream (spoiler alert: it takes many years of blood, sweat and tears!).

    Hear how growing an indie brand to mainstream global domination requires input from distributors, retailers, investors and community.

    Discover how the mainstream beauty industry is starting to take indie beauty more seriously, which is of course why they're buying indie brands.

    Hear about the massive opportunities for indie beauty brands globally, as retailers, social media and technology make indie beauty far more accessible to customers.

    Key takeaways include:

    A true indie beauty brand has gone under the radar so far and not yet attracted any investment. They are waiting to be found by consumers and have lots of potential ahead of them.

    Once an indie brand scales and has the potential to be taken over by a larger corporation, their formulations might suddenly be discovered by a large part of the general public who had never heard of the brand before.

    The founder's heritage story is integral to the success of an indie brand. It creates an emotional connection between the brand and the customer and allows the customer to relate to the story and formulation. Large multinationals buying out indie brands will often try to keep that brand founder ethos in place.

    Beauty is emotive and personal. Consumers want to talk about brands that have made them feel different about themselves and this is where indie brands can capitalise on opportunities that the mainstream industry often misses.

    Wizz Selvey is the founder of Wizz&Co, a retail strategy consultancy in the UK. Wizz was formerly Head of Beauty at Selfridges and has worked in the beauty industry for fifteen years which has provided experience across brands at all stages of their development. Wizz also works with both indie and mainstream beauty brands so is well placed to discuss the transition from kitchen table to global multinational.

    Visit Wizz&Co's website, follow Wizz&Co on Instagram and sign up for Wizz' freebie on how to think like a CEO.

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show. Don't forget to follow and connect with us on Facebook, Twitter and Instagram.


    EP51. Is the Beauty Industry Disability Friendly? A Panel Discussion May 19, 2020
    Show notes

    Is the cosmetics industry ready for disability friendly beauty? We've been pondering this question for a while and decided to convene an expert panel to discuss the topic of disability friendly beauty in our latest Green Beauty Conversations podcast episode.

    It feels as if disabled beauty shoppers are sometimes (often? mostly?) overlooked, but it's important to remember that 1 billion people, or 15% of the world's population, experience some form of disability. Let's not forget that all of these 1 billion people will buy personal care or beauty products, which is why it's so shocking that it's taken us this long as an industry to embrace disability friendly beauty.

    Luckily, the topic of accessible and inclusive beauty is one that is gaining traction in the industry. Furthermore, in the social media era, where shoppers can have a direct conversation with brands on a variety of topics, beauty businesses are receiving real time feedback on what we want and need - and they're hearing from customers who want them to do more. Recently, someone even filed a lawsuit against Fenty Beauty accusing them of engaging in intentional discrimination due to the current inaccessibility of its e-commerce site for customers who are visually impaired.

    Meet our Beauty and Disability Discussion Panel

    Disability friendly beauty is a topic that everyone in the beauty industry should be thinking about, which is why we invited a panel of experts on this topic to talk to us about their experience and work in the industry.

    Some people might think only about the packaging of a product when it comes to making accessible and inclusive beauty. But what are the different ways that people with disabilities might struggle with the beauty industry and the products it sells? Our fantastic panellists on this month's edition of Green Beauty Conversations discuss disability friendly beauty in more detail to help you understand the changes that need to happen for shoppers and brands.

    Emily Davison is a blogger and freelance journalist who, at birth, was diagnosed with a rare congenital condition called septo-optic dysplasia. She started her blog Fashioneyesta with the aim of challenging people's perceptions of sight loss through her love of fashion, beauty and style.

    Trishna Daswaney is the founder of Kohl Kreatives, an innovative make brush company who make adaptive equipment for applying making in the form of flexible brushes that bend both forwards and backwards, making them perfect for everyone, including those with motor disabilities.

    Victoria Watts is the founder of the natural beauty brand Victorialand Beauty, which as well as empowering women through their skincare range also has developed a beauty inclusive business model where products are made accessible for people who are visually impaired. Victorialand Beauty is one of the emerging disability friendly beauty brands on the market.

    In this podcast, you will:

    • Hear the expert panel discuss whether they believe the beauty industry is disability friendly.
    • Understand some of the key issues that may affect disabled people with regards to accessing and using personal care products.
    • Hear about the amazing work being undertaken by several brands and advocates to speak up for people with disabilities.
    • Learn the changes the beauty industry needs to make to become more inclusive and accessible.

    Key takeaways include:

    • Whilst progress is being made, clearly the beauty industry has a way to go in terms of becoming more accessible and inclusive for people with disabilities.
    • We think the indie beauty sector can play a huge role in can play a huge role in improving accessibility, inclusivity and visibility for people with disabilities.
    • Keeping this important conversation going is essential for the beauty industry to make further progress and we can all pay our roles in this as entrepreneurs and consumers.
    • Disabled consumers can give constructive feedback to brands on their experiences with both products and the purchase experience.

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show. Don't forget to follow and connect with us on Facebook, Twitter and Instagram.


    EP50. Can a Beauty Brand ever be Carbon Neutral? Apr 17, 2020
    Show notes

    Welcome to Green Beauty Conversations, the podcast that challenges you to think about how you buy, use, make and sell your natural beauty formulations. We tackle topics that will make you think and encourage debate about green beauty with your friends, followers or customers.

    In today's In Conversation with Formula Botanica podcast episode, we are talking carbon neutral beauty and the environmental impacts of the beauty industry. This is a big topic, but with the rise of conscious consumerism it's also a topic that we need to be talking about. We ask: Can a Beauty Brand ever be Carbon Neutral?

    Sustainability is a really key topic for many indie beauty brands, but how easy is it to be truly sustainable and what steps do brands need to take? In this podcast we answer the burning questions our community had on the topic of carbon neutral beauty and sustainability.

    Carbon Neutral Beauty vs Beauty Miles

    Carbon footprint is one aspect of overall sustainability. In our previous podcast episode we tackled the topic of Beauty Miles, which feeds in to the topic of carbon neutral beauty and covers how far your ingredients and finished product travel and how to calculate that environmental impact. Read more - Episode 48: Do you know your Beauty Miles?

    In this Podcast you will:

    • Learn how carbon output for beauty products impacts their sustainability.
    • Understand different ways that we can reduce or offset carbon emissions.
    • Be challenged to think about some of the different ways you could tackle your carbon emissions if you run a beauty business.

    Key Takeaways Include:

    • Brands often rely on offsetting carbon rather than reducing their carbon output. We believe both of these measures have an important role to play in reducing environmental impact.
    • Brands of any size can take measures to assess and reduce their carbon footprints and aim for carbon neutrality.
    • In the age of conscious consumerism, customers are keen to hear from brands about what they are doing to reduce their environmental impact.

    What do you think? Is it feasible for indie brands to be carbon neutral? How can smaller beauty brands stay ahead of the big players, who are now setting big sustainability targets and publicly declaring them? Can indie brands lead the whole beauty industry in terms of sustainability or is this too big a burden for small businesses? Whatever your views on this controversial topic, I want you to join the debate and leave us a comment on our social channels. The Formula Botanica team and I love hearing from you so come and tell us your views.

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.Don't forget to follow and connect with us on: Facebook. Twitter; and on Instagram.


    EP49. The Three Step Process of a Cosmetic Formulator Mar 17, 2020
    Show notes

    Have you ever wondered how a cosmetic formulator innovates and creates new formulations? What is it like to formulate? How does the creative process work?

    In this episode of The Green Beauty Conversations podcast we delve in to the mind of a cosmetic formulator and explore the processes involved in creating new and innovative products. We speak to Timi Racz, Formula Botanica's Head of Research and Development about the formulation process. Whether you are a new or experienced formulator, this fascinating insight in to the formulation process can help you develop your own formulas and skills.

    More on this topic - Episode 37: Do you need to be a Cosmetic Chemist to Formulate Skincare?

    In this Podcast you will:

    • Hear Lorraine Dallmeier Formula Botanica CEO and Timi Racz the Head of Research and development at Formula botanica discuss what a formulator does.
    • Learn the three stage process for creating a formula: Preparation, Perfecting the formula, testing and feedback.
    • Understand the most important aspects of the formulation and how to adapt your formulation process.

    Key Takeaways Include:

    • Formulators are very creative people as is the process of creating new products.
    • Preparation is a key phase in creating a formula which includes researching ingredients.
    • Formulas require many different trials before they are ready for sale, it is not an instant process.
    • Feedback on your formulations is key, ideally through focus groups to get a wide variety of opinions.
    • Indie brands are leading the way in producing inspiring and creative products and the formulation process is a key aspect of this.

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.


    EP48. Do you know your Beauty Miles? Feb 18, 2020
    Show notes

    You've probably heard of food miles, but have you ever heard of beauty miles?

    Food miles measure the distance that your food travels before it reaches your plate, while beauty miles measure the distance that our beauty products are transported from the time of harvesting, to processing, to manufacturing, to retail until that lotion finally ends up on your bathroom shelf.

    Similar to food miles, beauty miles are one factor that we can potentially use when testing and measuring the environmental impacts of our beauty formulations. But are they the right tool to use when determining the sustainability of our formulations?

    For this podcast episode the Formula Botanica team reached out to our community, to ask their burning questions on this topic and they were answered by Chartered Environmentalist and Formula Botanica CEO Lorraine Dallmeier.

    In this Podcast you will:

    Hear the Formula Botanica team discuss beauty miles and answer key questions on this topic.

    Learn some key questions that we should be asking as formulators and consumers about the cosmetic ingredients we use and their environmental impact.

    Key takeaways include:

    Knowing your supply chain and asking key questions is essential for formulators who want to calculate the overall carbon footprint of their formulations.

    Every formulator should be thinking about the carbon footprint of not only their ingredients but also their entire operation as a business.

    We expect to see more brands make claims about the carbon emissions of their products in the future, including claims for carbon neutral products achieved by carbon offsetting. Conscious consumerism is on the rise and customers are more interested than ever in all aspects of sustainability.

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.

    Found out more about our award winning courses at - formulabotanica.com


    EP47. Should Vegan Beauty Brands be run by Vegans? Jan 07, 2020
    Show notes

    Should vegan beauty brands be run by vegans? That is the question we tackle in this episode of the Green Beauty Conversations podcast, the podcast that challenges you to change the way you think about the way you buy, use, make and sell your natural beauty formulations.

    Veganism is on the rise

    Interest in veganism has increased seven-fold in the last five years according to Google trends. And as part of that rise, cosmetics represents the fastest growing sector in brands gaining the vegan trademark, where the indie beauty sector sees a great opportunity to appeal to the ever-growing vegan community. But should beauty brand founders be vegan in order to make and sell vegan cosmetics? If you're making and selling cosmetics, should you walk the walk as well as talking the talk?

    In this episode we speak to three people with an interest in veganism. Firstly we speak to Louisa Sales, a Beauty Therapist currently working in the beauty industry training other professionals, who is also a passionate vegan. Louisa believes that brands using veganism in their marketing should be founded and run by people who live and support a vegan lifestyle. Next we speak to Abigail Stevens, Trademark manager at the Vegan Society who established the definition of veganism. The Vegan Society certifies individual products as vegan and enables brands to carry their trademark. Our last guest is Claire Michalski of the certification Vegan Founded, an organisation that certifies brands as vegan based on their ethical choices and those of their founders. Vegan Founded controversially posted on their Facebook page that supporting meat eating brand founders could be supporting the meat industry and prefers to give their support to brands who are founded and run by vegans.

    In this Podcast you will:

    • Hear different and sometimes controversial answers to the question: Do you need to be Vegan to make vegan cosmetics? Directly from experts in the field.
    • Get an understanding of some of the complexities that exist when it comes to marketing or certifying your cosmetics as vegan.
    • Explore the current vegan beauty market and how it is changing.

    Key takeaways include:

    • The ethics of veganism can be complex and individual. Brands need to be aware of the claims they are making and what they might mean to their customers.
    • Veganism isn't just about cutting out certain food groups, it is a lifestyle. Attention to detail and authenticity is key for brands making ethical claims for their products.
    • Some vegan consumers feel disillusioned that brands are jumping on the vegan beauty bandwagon for money making, rather than ethical purposes. This has potential to impact brands, especially with the rise of call out culture on social media.
    • The rise in choice in the vegan beauty market is viewed as a whole as a positive for people who have a vegan lifestyle and presents opportunities for brand founders whose ethics align with the vegan movement.

    Find out more about our Podcast guests:

    The Vegan Society Website

    Vegan Founded Website

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.


    EP46. Are Indie Beauty Brands Selling Out by Selling Up? Dec 17, 2019
    Show notes

    Can Indie beauty brands ever partner successfully with large multinationals? Or are Indie brands who sell to large corporations, in fact selling out? In this episode of The Green Beauty Conversations Podcast, we tackle the tricky subject of Indie brand acquisitions and why all brand founders should have an exit strategy for their business.

    Recently, brands such as Dermalogica, Schmidt's Naturals, TooFaced, Tatcha and many others, have all been snapped up by major multinationals such as Unilever, L'Oreal, Estee Lauder and Procter & Gamble. Over the last five years, these huge beauty corporations have spent billions on acquiring beauty brands from across the world – including many successful indies. Drunk Elephant's recent $845 million dollar sale to Shiseido, is the latest acquisition to cause controversy and receive comments also within the Formula Botanica community.

    We interview two beauty entrepreneurs on the topic of selling your business, to hear their views. First we speak to Julie Longyear, the founder of independent natural beauty brand Blissoma based in the USA. Julie founded her brand in 2001 and creates raw, plant-based, skincare by hand, using herbs and essential oils, in her herbal studio in St. Louis, Missouri. Our second guest is Sian Sutherland, beauty brand founder and multi-award winning serial entrepreneur. In 2005, Sian created Mama Mio Skincare, a premium pregnancy range followed by Mio Skincare for active women. Sian sold her business in 2015 to The Hut Group, a global eCommerce company based in the UK. Sian now runs A Plastic Planet, a social impact non-profit with a single goal - to ignite and inspire the world to turn off the plastic tap.

    In this Podcast we explore:

    • Indie Beauty brand attitudes to selling to multi-nationals
    • How and why an Indie brand may want to sell to a large corporation
    • The public perception of Indie brands that are sold and if the sale changes how they are run

    Key take-outs include:

    • All business owners need to think of an exit strategy that suits their business
    • There are many different options available to Indie beauty brands as an exit strategy
    • There is no right or wrong choice as to what to do with your business and here at Formula Botanica we celebrate all entrepeneurs

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes, Spotify or Stitcher so that more people can enjoy the show.


    EP45. Should beauty brands formulate for their customers? Nov 05, 2019
    Show notes

    This is Green Beauty Conversations, the podcast that challenges you to think about how you buy, use, make and sell your natural beauty formulations.

    We tackle topics that that will make you think and encourage debate about Green Beauty with your friends, followers or customers. In this episode we delve in to the difficult topic of conscious consumerism and its effect on the beauty industry. What does it mean to be a modern consumer of beauty products?

    A conscious consumer is someone who wants to encourage positive impact through their buying choices, encouraging brands to be more eco-friendly and sustainable overall. Anyone who spends any time in the natural beauty sector will know that there is a polarised debate around the way ingredients are chosen and used – on one side you have a hardcore group of naturalistas who reject synthetic ingredients and on the other side you have a group of frustrated chemists, who are upset about their ingredients being vilified without science.

    In our previous podcast - Clean Beauty: A redefinition, we discussed some of the controversy surrounding the term Clean Beauty and what it means. In this podcast we build on that further by asking whether consumer trends should inform how brands formulate? Should brands shun ingredients with a proven safety record simply because they have become unpopular with the public? How can consumers who want genuinely natural products shop with confidence? To help us understand more on these issues we interviewed two key industry professionals.

    Firstly we spoke to Sam Farmer, founder of a namesake range of unisex personal care products for young adults. Sam is passionate about science communication within the beauty industry and feels strongly that the industry should be leading with facts and an evidence based approach, rather than simply reacting to consumer trends when it comes to the complex topic of formulating and ingredients. Our second guest is Dr Mark Smith the Director General of NATRUE, an international private standard for natural and organic cosmetics. NATRUE sets standards for the ingredients, packaging and product formulations carrying the NATRUE label and also advocates on behalf of the natural and organic beauty industry. Mark is a chemist and has a long career in research, science and regulatory policy.

    In this episode on the topic of conscious consumerism we explore:

    • What conscious consumerism means and how this applies to beauty.
    • Whether our beauty choices are being led by populism and ask the important question: Is the consumer always right?
    • How we think the industry can move forward and start to join the contrasting view points.

    Key take-outs include:

    • Although consumers are engaging more than ever with what is in their beauty products, product formulation and ingredient information isn't always easy to communicate or understand
    • Formula Botanica believes that conscious consumerism has a role to play when it comes to the sustainability of the beauty industry and we feel strongly this is an area the industry needs to improve. Opinions are still split on whether consumers should be driving formulation choices. Although there is clearly a need for education, we also have to accept that not everyone will engage with that information or use it in their purchasing choices.

    Learn more about our guests:

    Find Sam Farmer on Twitter

    Learn more about certification on the NATRUE Website

    We want to hear what you think. Whatever your views on this controversial topic, we want you to join the debate and leave us a comment on our social channels. The Formula Botanica team love hearing from you so come and tell us your views. Find us on Twitter, Facebook and Instagram.


    EP44. What is Clean Beauty?: A Redefinition Oct 22, 2019
    Show notes

    What is clean beauty? It is one of the current buzz words in the cosmetics industry with major brands such as Drunk Elephant adopting the term as a key part of their marketing message. Large retailers such as Sephora now stock a selection of brands they consider clean and have adopted their own clean standards.

    Despite its rapid rise, clean beauty can also be controversial. There is an increasing backlash from many in the industry, who believe that clean beauty is driven by fear mongering and poor science. As there is no official standard of what is meant by 'clean', consumers need to be aware that individual brands and retailers all have their own definition, which can vary greatly.

    In this episode of the Green Beauty Conversations podcast, we discuss the origins of the term clean beauty, why it has been driven by concern regarding certain cosmetic ingredients and is intertwined with a consumer search for products that will support their wellbeing. We also discuss the Formula Botanica Philosophy on clean beauty, where we redefine what the term means and talk about how it should evolve.

    Ingredient safety data sheets (SDS) will contain key information about toxicity and environmental impact. A key tool for formulators to understand some of these issues further. Misunderstanding of data and an ingredients ability to do harm is fuelling the clean beauty debate online and maintaining the controversy. We also explore the legalities of cosmetic claims in Episode 3: How to Comply with Cosmetics Regulations.

    In this episode of the Green Beauty Conversations Podcast you will learn about: The origins of the word "Clean Beauty" in the cosmetics industry. We delve in to other current buzzwords such as "non-toxic" and talk about why when it comes to cosmetics, dose and exposure are so important to understanding toxicity. We also discuss the difference between acute and chronic toxicity. The Formula Botanica philosophy for the four points that we think should define Clean Beauty: 1) Bringing together the concepts of beauty and wellbeing 2) Transparency and Ethics 3) Clean for the planet as well as people 4) Clean products should be safe and hygienically made.

    We also discuss why transparency is particularly key for natural and indie beauty brands.

    "Transparency in the beauty industry isn't a trend, it is a movement" - Lorraine Dallmeier Director of Formula Botanica

    Key take-outs include:

    • Beauty products should be clean for the planet as well as people. Topics such as overall sustainability and pollution are becoming increasingly important for eco-conscious consumers. Formulators should also consider more complex issues such as their water and carbon footprints when creating their brands.
    • At Formula Botanica we would like to see the conversation focus on overall sustainability looking at the whole picture, rather than single ingredients or a natural vs synthetics approach. Impact can be measured in different ways, including community and supply chain impact.
    • Brands need to have a clear vision of their own philosophy and use this to connect with their consumer.
    • Terms like Clean Beauty should not be used to make people guilty about their personal choices. Customers should be choosing products based on their own preferences and to enhance their personal wellbeing.
    • Brands should be celebrating their ingredient choices rather than simply focusing on what isn't in their products. The term Clean beauty shouldn't be used as a way of denigrating mainstream or synthetic cosmetics.

    Clean Beauty should be hygienically made following GMP (Good Manufacturing Practice) and safely and efficiently preserved. We believe formulators should be proud to use preservatives, as this ensures consumer safety.

    If you enjoyed this podcast why not listen to Episode 1: What does Natural Beauty mean?

    Please like, share and subscribe

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don't forget to follow and connect with us on: Facebook, Twitter; and on Instagram.


    EP43. The Mindset of a Skincare Entrepreneur Sep 17, 2019
    Show notes

    If you're dreaming of launching an indie beauty brand you may wonder if you have the mindset to become a successful skincare entrepreneur. Even just a decade ago, we would tend to use the word entrepreneur to describe the personalities driving big conglomerates and reserve the epithet for figures like Richard Branson.

    Now though, entrepreneurs are just as likely to be individual makers and creatives launching businesses from kitchen tables. This wider use of the label entrepreneur can still be daunting for the small indie beauty brand founder. We may fall into comparisonitis and doubt ourselves capable of executing our plans and following through on our dreams.

    Our guest in this episode of Green Beauty Conversations removes the mystery of beauty entrepreneurship by taking us on her own business journey. Zeze Oriaikhi-Sao, founder of Malée Natural Science, says that the mindset of a beauty entrepreneur can most certainly be learned and is not something we are born with. Zeze's story is one of a young African woman in the UK who had to become entrepreneurial after a move to South Africa where she faced a period of unemployment.

    Creating an ethical, luxury fragrance, bath and body care range was furthest from Zeze's mind when she started her working life. Having gained two degrees at just age 24, Zeze was aiming for a corporate consulting career when life changed and set her on her entrepreneurial path.

    Zeze is a woman who discovered by chance almost her passion for the people, natural beauty and healing rituals of her home continent. She went on to harness those to create a brand that could change her life and others' for the better. Her motto to any would-be beauty entrepreneur is to stay true to your beliefs even in times of failure:

    "My biggest successes have come when I was focused on my beliefs. It doesn't matter if you fail, but don't let your fears rule you. Focus on the people you want to solve problems for. That becomes more enriching. How you approach your journey is the most important point."

    In this episode on the mindset of a skincare entrepreneur, you'll hear about:
    • The four types of entrepreneur around today and how the indie beautypreneur is likely to be a blend of all four;
    • Why knowing your purpose - the reason why you started out - is the most important guiding factor in your journey;
    • Why running an ethical business that is founded on beliefs will give you more joy and be able to sustain your passion for business;
    • How not only adopting the mindset of a beauty entrepreneur but becoming a sustainable, successful business takes time; remember, Amazon took 19 years to become profitable! Be patient and give things time to work
    Key take-outs include:
    • Setting business goals is fine, but what you really need to focus on is the purpose of those goals and understand them thoroughly. Your overriding goal should to be the best you can at what you do and what you offer.
    • Every rejection or failure has its reason. For example, if a retailer turns your brand down then realise that it's probably not the right time in your business journey to be stocked with them. See the rejection or failure as a way to sharpen your tools and get back out there with a better offer, mindset and approach.
    • Remember that work-life balance is not some idealised vision or version of your life. Just work on your own terms and own that balance, making it individual to your needs and lifestyle.
    • Work smarter not harder. Document what you do and when so you can see where time is wasted on non-priority actions. Time is the only finite in our lives as entrepreneurs, so don't squander it.
    Find out more about Malée Natural Science and Zeze's story:

    Malée website. Malée on Instagram. Malée on Facebook Malée on Twitter.

    Listen, Download and Subscribe to Green Beauty Conversations

    Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don't forget to follow and connect with us on: Facebook, Twitter and on Instagram.


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